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In this technical era, People are getting tech-savvy and businesses are getting digitized. And this techno revolution has lead to the introduction of a new customer experience approach. Gone are the days of brochures, posters, and banners.
While each piece of data has its place in managing SEO, only visits and revenue truly identify how your natural search program is performing.There is no shortage of data in search engine optimization: rankings, keyword data, indexation, error codes, and more.However, you can’t take rankings home and put them in the bank.Your corner grocer doesn’t take error code data as a payment method.Ultimately, natural search revenue is the most important measurement — the king of SEO KPIs.Everything from the color of the checkout button to how quickly the pages load to pricing decisions to whether there are three or five steps in the checkout will impact conversion rates.
This has been a long time coming for sure.We're partnering with our friends at Online Geniuses for the first of what is sure to be many meetups in Boston and beyond.Paul Shapiro aka fighto on Twitter is a search marketer that loves to take both a technical and creative approach to SEO.Currently, the Director of Strategy and Innovation in Catalyst’s (a GroupM/WPP Agency) Data Science department in Boston, Paul likes to dabble in other areas of digital marketing, especially social media.He co-runs the /r/BigSEO community on Reddit, known for their industry AMAs.Topic: Put Your Data to Work: 5 Ways to Uncover Content Ideas that Deliver.
The internet's exponential rise and its digital tentacles have reached even the most remote destinations.Yes, online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).It's the basis for relationships and the bedrock for success.If you bother to learn SEO at all, and you're relying on underhanded methods that include things like shady PBNs and link schemes, you're wasting your time.That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts.So in this tutorial, not only am I going to lay the groundwork for the fundamental components of SEO and its underlying factors, but I'm going to give you 12 immutable laws for ranking your content at the top of Google's SERPs.
As with everything in the online realm, at some point, scammers are going to find loopholes in system processes to artificially boost their presence.In SEO, for example, Google has to constantly evolve its algorithm to stay a step ahead, and they can’t reveal the inner workings of their process for fear of people seeking out vulnerabilities.Facebook too has to continually refine and tweak its algorithm to ensure people aren’t being inundated with junk – if they were to over-emphasize Page Likes, for example, Like sellers would ramp up their promotions.People are always looking for ways to get ahead, to ‘hack’ the systems in order to gain an advantage – which makes sense to a degree, but it often also goes against the purpose of why such options exist, and ends up annoying the platform, the users, and/or both.Because Facebook’s News Feed algorithm gives preferential treatment to video content, some Pages have worked out that they can game the system by posting static images as video – like this one:This is not actually a video, it merely plays that static image for 14 seconds, but because it’s posted as a video, it gets more reach.
Ready for a dose of UI/UX design jobs?This list will feature exciting career opportunities that have recently opened up from companies on Tech in Asia Jobs.Click to find out more and apply away!WTF Studio is a marketing agency whose services include digital marketing, SEO, and UI/UX design.The company empowers forward-thinking business and marketing strategists.Requirements: At least 1 – 4 years of experience in UI/UX design.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.How to get developers to implement SEO recommendationsAug 17, 2017 by Michael KingThe best SEO strategy is meaningless if there’s no one to implement it!Columnist Michael King shares his recommendations for how to best work with your developers to get things done.Developing YOUR audience targeting strategy
It’s not even whether or not you have the experience to determine where to focus your efforts.In some cases, getting things done may require social engineering.They’re the mavericks that will argue with you on the merits of code style guides, why they left meta tags out of their custom-built CMS entirely, and why they will never implement AMP — meanwhile, not a single line of their code validates against the specifications they hold dear.Aldersons will also help you brainstorm the actual execution of a strong idea and how to help you get your recommendations prioritized in the black hole that is the dev queue.All of the issues are coded with a number so that they can be represented in a spreadsheet.For instance, if you’ve migrated a site and changed its taxonomy in such a way that there is no definitive pattern, you cannot write rule-based .htaccess entries for its redirects.
There are so many different elements in creating an effective online marketing presence, and your social media efforts will often be reliant on these elements to achieve optimal results.That means you need some level of knowledge in everything, or alternatively, you need reliable consultants you can call on as required.But one of the challenges we’ve faced in this, is finding credible online marketers to assist in such efforts.I’ve met the shams - the search engine optimization experts who 'keyword websites' and call it SEO, web developers who don’t know the difference between blog and email spam, and email marketers who buy lists and boast a 50% open rate for an audience not at all related to the brand.When it comes to social media consultants, I shake my head daily.Prospective customers vetting other companies often tell us what they're being offered.
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users.More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption.But how easy is AMP to implement?And what are the bottom-line gains or losses that can result for brands?Join Third Door Media moderators Michelle Robbins, editor-in-chief and SVP, Content, and Ginny Marvin, associate editor, for a lively Q round table with our panel of SEO and SEM experts.You’ll hear case studies from a large publisher, an e-commerce site and a technical SEO, and you’ll learn exclusive results from Search Engine Land’s forthcoming AMP survey.
The hardest problem in doing SEO isn’t the algorithm updates.It’s not even whether or not you have the experience to determine where to focus your efforts.In some cases, getting things done may require social engineering.They’re the mavericks that will argue with you on the merits of code style guides, why they left meta tags out of their custom-built CMS entirely, and why they will never implement AMP — meanwhile, not a single line of their code validates against the specifications they hold dear.Aldersons will also help you brainstorm the actual execution of a strong idea and how to help you get your recommendations prioritized in the black hole that is the dev queue.For instance, if you’ve migrated a site and changed its taxonomy in such a way that there is no definitive pattern, you cannot write rule-based .htaccess entries for its redirects.
Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads.Called Ad LTV [Life Time Value] Prediction, it shows trends for user retention, ad impressions and estimated revenue from all networks for a given cohort of users who first signed into an app on a given day, from specific countries or networks and based on five to 60 days of recent history.VP for International Business Development Tal Shoham told me that “no one else has an app ad LTV tool” that coalesces data from a variety of ad networks all at once, although other platforms have access to similar info.[Read the full article on MarTech Today.]Attend the largest search marketing conference on the East Coast: SMX East this October in NYC.You'll get useful, proven tactics in SEO, SEM, conversion optimization, social media, mobile and more.
Stick to the important stuff and get results!However, with all of the different SEO companies out there clamoring for your attention, constant changes from Google, and your daily work-responsibilities, the whole process can be overwhelming.Your SEO ambitions continue to move lower down your priority list.SEO can be simple and give you some great results if you just follow these suggestions…How can you provide solutions for your target market?When you start your SEO efforts, look at your Google analytics, customer-service feedback, social-media venues, industry forums, competitor sites, and more.
While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job.Rather, influence is achieved through consumer experience and matching your content to what consumers need or are looking for.Conversion takes more than attracting attention — it requires engagement or connection with the consumer and matching what you are offering with what the consumer is looking for.Local business characteristics drive conversion, whether for large brands or small businesses.Arguably, the biggest local factor for consumer decisions when shopping at stores is location.In a national consumer study (registration required) on how far consumers would travel to shop, Access found that 93.2 percent of consumers typically travel 20 minutes or less when shopping for everyday purchases.
Recently, I’ve been reading a lot about different approaches to page speed optimization.During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam.As I got to the comment section, I remembered how intently SEOs used to read Matt Cutts’s blog.As with most areas of life, lots of people had reasonable questions like this:Other people were pretty positive and went the flattery route:And, of course, as with virtually every internet discussion, some people had strongly worded, multi-paragraph hot takes:
Today’s episode is with Matthew Barby, Global Head of Growth and SEO at HubSpot, which is an inbound marking and sales platform.Tune in to hear Matthew share the various SEO strategies he has employed in and outside of HubSpot (plus his most successful campaign to date), how you can write for top publications, and the importance of knowing the fundamentals of link architecture and Google algorithms so you can solve your own SEO problems, not just employ the tactics.
The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers.In the penultimate episode of the future stars of digital series, [email protected]’s SEO account director, Simon Wong says the technology for DOOH has improved vastly by getting more immersive and interactive.He is particularly excited about seeing “super personalised ads” from brands: “Seeing ‘Hi Simon’ on a big screen at Waterloo for example would be quite nice,” he says in the video.At the same time, he acknowledges that the current economic climate has sprung up new challenges for agencies.“I think the biggest challenge for agencies is that clients are potentially taking digital in-house because of cutbacks and economic uncertainty.We can overcome that by providing added value in areas which the client can’t replicate,” he says.
Your search for actionable SEM and SEO tactics stops here.Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City.Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates!You’ll get the total SMX experience:Actionable tactics you’ll immediately put to useThese are the lowest-priced tickets for SMX East you’ll ever get your hands on.
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