The social network's so-called supreme court for content-moderation decisions will launch just ahead of the hotly contested US presidential election.
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"There's a reason this is happening now and it didn't happen before," Sandberg reportedly told Facebook interns in July.
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Manage Facebook, Messenger and Instagram pages on one platform.
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Civil rights group Muslim Advocates says Facebook ignored its repeated warnings about Islamophobic groups and events promoting violence.
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Illustration by Alex Castro / The Verge Facebook is launching a new app to let small business owners manage pages and profiles across Facebook, Messenger, and Instagram, COO Sheryl Sandberg announced in a blog post Thursday. The app, called Facebook Business Suite, will merge the back end infrastructure of the three apps so small business owners can receive messages from customers, alerts, and notifications in one unified inbox. It plans to add WhatsApp integration in the future, the company confirmed to The Verge. The app will also let small businesses post to Facebook and Instagram at the same time and provide insights about how ad campaigns are performing on the platforms. Much of this cross-posting functionality already is available for admins of Instagram business... Continue reading…
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Parents across Silicon Valley say they're concerned they'll be judged by peers who don't have the same family obligations during work hours.
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Many CEOs at the world's most valuable tech companies rely on No. 2 executives to help them get the job done.  Some of these execs may go on to run the company one day, while others may leave for big opportunities somewhere else.  For example, top executives like Sheryl Sandberg and Ted Sarandos are second-in-command at Facebook and Netflix, respectively.  Visit Business Insider's homepage for more stories. Life at the top of the world's most valuable tech companies isn't easy. For CEOs at companies like Apple or Amazon, it means long days and a lot of pressure.  Luckily, most CEOs don't go it alone: they have a second-in-command, a high-level executive who may shoulder some of that burden. Some of these execs may go on to run the company one day — others may leave for big opportunities elsewhere.  Some chief executives seem to run their companies singlehandedly, like Tesla's Elon Musk. Others, like Facebook CEO Mark Zuckerberg, appear to lean on the support of their No. 2. In the case of Amazon, a reshuffling in 2021 will bring in a new executive reporting directly to chief Jeff Bezos. Here's a closer look at the people behind the CEOs of some of the world's most valuable tech companies. SEE ALSO: The most unusual, extravagant ways tech executives like Larry Ellison and Elon Musk have spent their money There are two CEOs who report directly to Amazon CEO Jeff Bezos: Andy Jassy and Dave Clark. Who they are: Andy Jassy serves as chief executive of AWS; Dave Clark will be the global consumer chief executive In current position since: 2016 and 2021 What they do: Jassy has been at Amazon since the company's early days and currently oversees AWS, Amazon's cloud computing business. Jassy is said to be one of Bezos' most trusted advisers. Clark will assume the role of consumer chief in early 2021, replacing Jeff Wilke, who announced he's retiring from Amazon in the first quarter. Wilke was considered the second-most-important person at the company, heading up Amazon's entire retail side.  Clark, who has been at Amazon since 1999, has been leading the Amazon's logistics business. He's been lauded as a visionary leader who had garnered loyal support within Amazon's ranks.  Apple CEO Tim Cook works closely with Jeff Williams, who is said to be his heir apparent. Who he is: Apple's chief operating officer In current position since: 2015 What he does: Williams is widely considered the second-most important person working at Apple and "the closest thing at the company to Tim Cook." He currently leads all of Apple's operations globally and oversees its customer support. Williams was in charge of the development of the Apple Watch, and currently oversees Apple's design team leaders after the departure of Jony Ive.  Jeremi Gorman works closely with Evan Spiegel to run Snap. Who she is: Chief business officer at Snap In current position since: 2018 What she does: Gorman was considered a crucial hire when she joined Snap to build out Snap's business strategy. She has worked to simplify the company's approach to its ad business and refocused the company on its Gen Z audience.  Gorman worked at Amazon for six years before joining Snap, overseeing the international expansion of the company's ad business.  Mark Zuckerberg relies on Sheryl Sandberg for most aspects of Facebook's business that aren't related to product. Who she is: Chief operating officer at Facebook In current position since: 2008 What she does: Sandberg was brought into Facebook in 2008 to be the "adult in the room," charged with growing the company's revenue and ad business — essentially, taking over everything that wasn't product-related. Since then, Sandberg has become a public face of the company, using that to spread her message of women's empowerment but also acting as an ambassador of sorts after Facebook has been rocked by scandal after scandal. According to a new book by Wired's Steven Levy, CEO Mark Zuckerberg now plans to take a more active role in aspects of the business that were formerly Sandberg's domain, like policy and content moderation.  Marc Benioff still leads Salesforce, but Keith Block and Bret Taylor have both risen through the ranks. Who they are: Chief operating officer In current position since: 2019 What they do: Taylor joined Salesforce after his startup, Quip, was acquired by Salesforce in 2016. Since then, he's worked his way through the ranks, becoming COO in 2019.  Ted Sarandos has become one of Hollywood's most important moguls, taking on a co-CEO title in 2020. Who he is: Chief content office and co-chief executive officer at Netflix In current position since: 2000 and 2020, respectively What he does: Sarandos has been at Netflix for 20 years and currently oversees acquisition and creation of movies and TV series for the streaming giant. He's one of the highest-paid executives at Netflix, earning as much as CEO Reed Hastings did in 2019. These days, Sarandos is one of the most powerful people in the entertainment world, landing major deals with everyone from Shonda Rhimes to Ryan Murphy to Barack and Michelle Obama.  In July 2020, Netflix announced it has appointed Sarandos co-CEO and named him to the company's board of directors.  Neal Mohan is YouTube CEO Susan Wojcicki's No. 2. Who he is: Chief product officer at YouTube In current position since: 2015 What he does: Mohan has been at Google since 2008, overseeing Google's display and video ads business before becoming YouTube's product head in 2015. These days, Mohan has perhaps the hardest job at the company: He's in charge of clearing hate speech, exploitation, and extremism off of YouTube. Mohan was reportedly tasked by Wojcicki with figuring out how to safeguard the service going forward, and appears to be taking on a bigger role in defining the future of the platform.  Google just went through a shake-up of its own, with Sundar Pichai taking the reins of the whole company. Ruth Porat currently serves as the company's CFO. Who she is: Chief financial officer at Google In current position since: 2015 What she does: Porat has served as Alphabet CFO since 2015, overseeing the finances of Google's parent company. She guided the company through its corporate restructuring and helped get the company's spending under control. Before joining Alphabet, Porat was widely considered the most powerful woman on Wall Street. But in December, Alphabet dropped a bombshell when it announced that CEO Larry Page and President Sergey Brin, Google's founders, were leaving the company and placing Google CEO Sundar Pichai in charge. Since then, no clear second-in-command has emerged, though Porat remains one of the most powerful people at the company. 
Facebook chief marketing officer Antonio Lucio is stepping down from his role at the company. Employees were notified Friday morning in a post on Facebook's internal message board, a source told Business Insider. Facebook confirmed Lucio's departure in a statement to Business Insider. Lucio has been Facebook's CMO since September 2018, coming to the company amid fallout from the Cambridge Analytica scandal. Visit Business Insider's homepage for more stories. Facebook chief marketing officer Antonio Lucio is stepping down after nearly two years leading the tech giant's global marketing operations. Employees were notified about Lucio's departure Friday morning in a post on Workplace, the company's internal message board for employees, a source told Business Insider. Facebook confirmed Lucio's departure in a statement to Business Insider, saying that he would serve in his role until September 18 and help the company transition through the end of the year. "Antonio did incredible work telling our story during a transformative period for the company," a company spokeswoman said. "We're grateful for his enormous contributions and wish him well in his next chapter." Lucio also shared the news of his departure in a Facebook post, attributing his departure to a personal decision of wanting to "play a more active part in accelerating change" as the country and the advertising industry faces a reckoning on issues of diversity, inclusion and equity.  "Given the historical inflection point we are in as a country regarding racial justice, I have decided to dedicate 100% of my time to diversity, inclusion and equity," Lucio wrote. "Specifically, I want to devote the next, and probably final, chapter of my professional life to help companies and agencies in the marketing and advertising industries accelerate their transformation." Lucio reported to chief product officer Chris Cox, who recently returned to Facebook's leadership team after leaving the company in March 2019 because of "artistic differences" with CEO Mark Zuckerberg. Cox's current role includes overseeing Instagram, WhatsApp, and the marketing team. Cox was also Lucio's boss when the marketing chief first joined the company in September 2018. Lucio took charge of Facebook's marketing efforts nine months after the company's previous CMO, Gary Briggs, resigned. Lucio immediately dealt with the onslaught of negative press and fallout from the Cambridge Analytica scandal, which revealed the company's mishandling of data from over 50 million users. He led Facebook through a multi-pronged advertising blitz to rebuild consumer trust after a spate of controversies regarding privacy and misinformation on the platform, launching a corporate rebrand and multiple campaigns and leading the company through its first-ever Super Bowl ad.  Prior to joining Facebook, Lucio was the global chief marketing and communications officer at HP, and earlier held the same position at Visa.  Lucio has been on the frontlines of calling for change in the ad business, particularly around the issue of diversity. While at HP, he demanded that its agencies move the needle on diversity in the teams servicing the brand, and sponsored the nonprofit initiative Free the Bid.  Facebook's leadership recently underwent some restructuring changes, which included chief diversity officer Maxine Williams now reporting directly to chief operating officer Sheryl Sandberg.Join the conversation about this story » NOW WATCH: July 15 is Tax Day — here's what it's like to do your own taxes for the very first time
Another antitrust hearing is reportedly looking into Facebook's acquisition of Instagram and WhatsApp.
Facebook had a bad week when it came to cleaning up toxic content on its platform. The Wall Street Journal reported that Facebook refused to take action against a politician who violated its hate speech policies for fear of backlash, just months Trump's controversial posts suggesting violence against protesters. Another report from NBC News found that Facebook has discovered a community of millions of QAnon conspiracy theorists on its platform, and according to a report from Tech Transparency Report failed to deliver on its pledge to crack down on violent boogaloo hate groups. The company also got slammed for a loophole in its fact-checking policies that allow climate change skeptics to spread falsehoods by labeling them as "opinion," The Verge reported. Amid a scathing civil rights audit, grilling from lawmakers, and major advertiser boycott, Facebook has promised to "get better" at tackling hate speech and misinformation, but this week's missteps show that the company still has a long way to go. Visit Business Insider's homepage for more stories. In early July, Facebook executives including CEO Mark Zuckerberg, COO Sheryl Sandberg, and chief product officer Chris Cox geared up for a meeting with civil rights leaders who were fed up with what they called the company's failure to curb hate speech and misinformation on its platform. The groups had organized an unprecedented advertiser boycott over the issue and did not mince words in their criticisms of the social media giant. "We have been continually disappointed and stunned by Mark Zuckerberg's commitment to protecting white supremacy, voter suppression and outright lies on Facebook," Color of Change president Rashad Robinson said in a press release at the time. The call to boycott Facebook came just weeks after a series of controversial posts by President Donald Trump where he suggested violence against anti-racism protesters and spread false claims about mail-in voting. Facebook said neither post violated its policies. Despite the blowback, the company insisted its policies were fine, it just needed to step up enforcement. "We have clear policies against hate — and we strive constantly to get better and faster at enforcing them," Sandberg wrote in a Facebook post ahead of the meeting with civil rights groups. "We have made real progress over the years, but this work is never finished and we know what a big responsibility Facebook has to get better at finding and removing hateful content." This was far from the first time the company had pledged to "get better," and civil rights groups emerged from the meeting unconvinced this time would be any different, saying Facebook "is not yet ready to address the vitriolic hate on their platform." A day later, Facebook released its first-ever civil rights audit, which slammed the company over its refusal to moderate political speech. Sandberg offered a lukewarm commitment to implement some, but not all, of the auditors' proposed changes. Facebook gave critics some brief glimmers of hope in the following weeks. It announced tweaks to how it labels posts from politicians that violate its hate speech policies, added a label to a Trump post making false claims about mail-in voting, took down his post containing COVID-19 misinformation, and shut down accounts associated with violent hate groups and conspiracy theorists. But this week's news shattered any illusion that Facebook had made meaningful progress toward its purported goal of cleaning up the platform. Facebook did not respond to a request for comment on this story. Facebook (again) let politicians break its rules for fear of political backlash The Wall Street Journal reported Friday that Facebook refused to apply its hate speech policies to T. Raja Singh, a politician from India's ruling party, despite his calls to shoot Muslim immigrants and threats to destroy mosques. Facebook employees had concluded that, in addition to violating the company's policies, Singh's rhetoric in the real world was dangerous enough to merit kicking him off the platform entirely, according to the report, but the company's top public policy executive in India overruled them, arguing that the political repercussions could hurt Facebook's business interests in the country (its largest market globally). Facebook has faced similar criticism in the US, where employees have complained that Facebook allows Trump and other conservatives to consistently bend its rules and doesn't take action because it fears political backlash. Conspiracy theory groups are still flourishing on Facebook On Monday, NBC News got a sneak peek at an internal Facebook investigation showing that thousands of groups and pages affiliated with the QAnon conspiracy theory have spread across its platform and attracted millions of followers. NBC News reported that Facebook has been crucial to QAnon's growth because of its emphasis on groups, which its algorithm recommends to users based on their previous interests. Facebook executives even knew that the algorithm was pushing people to more radical positions, yet they shut down efforts to fix it, according to The Wall Street Journal. Just months earlier, Facebook boasted that it had removed 11 QAnon accounts for using fake profiles to amplify their reach. But the investigation reported by NBC News reveals that Facebook has only chipped away at a tiny fraction of the conspiracies running rampant on its platform. Violent extremists are evading Facebook's crackdowns An analysis Wednesday from nonprofit group Tech Transparency Project said that "boogaloos" — violent anti-government extremists who advocate for a second Civil War and often espouse white supremacist views — were escaping Facebook's efforts to force them off the platform. In June, Facebook said it banned hundreds of boogaloo-affiliated accounts, groups, and pages, and designated it as a "dangerous organization." But TTP's review found that Facebook's "slow and ineffective response has allowed the movement to persist on its platform." More than 100 new groups popped up since Facebook's announcement, and others simply changed their name to avoid the crackdown, according to TTP, in a sign that boogaloos' tactics are evolving faster than Facebook can snuff out offenders. Facebook fact-checking loophole lets climate change skeptics pass off falsehoods as opinion Critics have long accused Facebook's third-party fact-checking program of lacking real teeth or enough resources to effectively fight back against misinformation. One prominent example has been its policy exempting "opinion" pieces from fact-checks, which drew scrutiny last fall when Facebook overruled one of its fact-checkers. The fact-checker had determined that a post expressing doubt about climate change had cherry-picked data and labeled it "false," but after some Republicans alleged bias, Facebook removed the label, saying it was actually an opinion article. Democratic lawmakers called on the company to close the loophole, but on Thursday, The Verge reported that Facebook is refusing to budge. Spokesperson Andy Stone told The New York Times last month that the company has bigger priorities, like coronavirus misinformation. Unfortunately, it's not even clear Facebook can tackle that. Just two weeks after Stone's comments to The Times, Facebook took down a conspiracy theory video about the pandemic — but not before more than 14 million people had viewed it.Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
On August 11, Joe Biden picked Kamala Harris as his choice for vice president on his 2020 ticket. Harris, a Democratic senator for California, has also held positions as district attorney for San Francisco and attorney general for the state. She has homes in both LA and San Francisco. California Gov. Gavin Newsom campaigned for Harris in Iowa in December 2019. Forbes reported that an overwhelming majority of her 2019 donors came from California and she unsurprisingly has a fan base in the two power centers of the state — Hollywood and Silicon Valley. In 2019, The Hollywood Reporter noted that almost half of the entertainment industry's key players in its THR 100 list had made donations to Harris' campaign in its early stages. Visit Business Insider's homepage for more stories. Representatives for Kamala Harris didn't immediately respond to Business Insider's request for comment. SEE ALSO: Kamala Harris, Joe Biden's VP pick, comes from a family of lawyers and Stanford graduates. Meet the family. SEE ALSO: Meet Kamala Harris, Joe Biden's pick for vice president Salesforce CEO Marc Benioff and Kamala Harris have known each other for 30 years. When Harris ran for reelection as California's attorney general in 2014, Benioff cohosted a fundraiser for her campaign, according to a tweet from Recode's Teddy Schleifer. "Kamala is one of the highest-integrity people I've ever met and is a phenomenal prosecutor," Benioff told Recode in February 2019. "She is truly an impressive leader with a strong legal and public service background." However, Benioff is unlikely to publicly support the Harris-Biden ticket in the run-up to the 2020 election: earlier this year, he told Recode that since buying Time Magazine, he will "no longer make political positions or funding." Harris attended Facebook cofounder Sean Parker's wedding in 2013. Harris and Facebook billionaire Sean Parker appear to be longtime friends. When Parker got married in a lavish California ceremony in 2013, Harris was in attendance.  Parker has donated to Harris' campaigns in the past, cohosting her attorney general reelection fundraiser in 2014 and contributing to her senatorial run in 2015.  In late 2019, Parker was slated to host a fundraiser for Harris' presidential campaign at his home in Los Angeles, which was canceled when Harris suspended her campaign in December. Laurene Powell Jobs has already voiced her support for Harris as Biden's vice presidential pick. Shortly after news broke that Biden had selected Harris as his running mate, Jobs, the founder of Emerson Collective and widow of late Apple CEO Steve Jobs, tweeted her support. "Joe Biden you made a great choice!" she wrote. Jobs has been a supporter of Harris since at least 2014, and donated to her Senate campaign in 2015. When Jobs was interviewed by journalist Kara Swisher at Recode's Code Conference in 2017, she brought Harris along because she thought "you would find it more interesting," as Recode's Teddy Schleifer noted.  And in 2018, Jobs interviewed Harris at the Aspen Ideas Festival, where they discussed President Donald Trump and Harris' views on a lack of bipartisanship in congress.  Jobs also donated to Harris' campaign for president before Harris left the race last year, according to The Wall Street Journal.   Harris helped Sheryl Sandberg promote her book "Lean In" in 2013. Harris and Sandberg, Facebook's chief operating officer, have been public allies since 2013, when Harris helped Sandberg promote her best-seller, "Lean In." As part of a PR campaign for the book, Sandberg asked Harris to supply a photo of herself and an example of a time she "leaned in." In 2015, Harris participated in a talk with Sandberg on cyberbullying at Facebook's headquarters in Menlo Park, California, according to Huffington Post.  When Harris ran for Senate in 2016, Sandberg contributed to her campaign, giving the maximum amount legally allowed for an individual donor, Huffington Post reported. When she won, per the report, Sandberg told her by email, "CONGRATULATIONS!!!!!!!!!!!! We need you now more than ever." On Tuesday, Sandberg posted on Instagram about Harris' nomination, writing that it's "a huge moment for Black women and girls all over the world – and for all of us." Instagram Embed: //instagram.com/p/CDw5zvvBrRH/embed Width: 540px   A slew of other Silicon Valley bigwigs have supported Harris in the past. Many notable tech CEOs and investors have raised money for Harris in the past, though not all have publicly endorsed the Harris/Biden ticket yet: Former Yahoo CEO Marissa Mayer and her husband, Zach Bogue, cohosted a fundraiser for Harris' reelection campaign for attorney general in 2014. Mayer also donated to Harris' Senate campaign in 2015, according to VentureBeat. Kleiner Perkins' John Doerr and his wife, Khan Academy Chairman Ann Doerr, also cohosted the fundraiser and donated to Harris in 2015, as did SV Angels founder Ron Conway. John Doerr also contributed to her presidential campaign, according to Recode.  Airbnb CEO Brian Chesky has been a Harris donor in the past, both when she served as attorney general and when she ran for Senate.  Former Apple design chief Jony Ive supported Harris' bid for reelection as attorney general. Former eBay CEO and current Nike CEO John Donahoe contributed to Harris' Senate campaign in 2015. David Drummond, Google's former chief legal officer, donated to Harris in 2015. LinkedIn cofounder Reid Hoffman raised money for Harris' presidential bid, according to The Wall Street Journal. Twitter board member Omid Kordestani and his wife, Gisel, both contributed the maximum individual amount of Harris' presidential campaign, according to the Journal.  Zynga founder Marc Pincus is a longtime supporter, hosting a fundraiser for her Senate campaign in 2016, the Journal reports.  JJ Abrams, a filmmaker best known for his involvement with the recent "Star Wars" trilogy, called her "the real deal" and "a powerhouse" in a 2013 Vanity Fair article. Abrams has written for Vanity Fair that he and his wife, Katie McGrath, first met Harris when she was the district attorney of San Francisco and they became friends.  "What struck me upon hearing her speak was that we had stumbled upon the most unusual of creatures: an authentically inspiring human being who happened to be in politics," he said.  Abrams and McGrath hosted a fundraiser for Harris at their home in March 2019. Shonda Rhimes was a co-chair. Each co-chair donated $10,000 and the tickets were priced at $2,800, which is the primary election maximum. Harris once called Universal Pictures Chairwoman Donna Langley "an advocate for vital voices" at a 2014 Vanity Fair event. At Vanity Fair's Power of Women event, Harris introduced Donna Langley on stage with praise for her advocacy work and her successful career as a studio executive.  After Biden announced his pick, Langley told Variety, "Kamala demonstrates a level of passion, grace and grit, that separated her from the pack. I've always believed in her leadership and she is the right VP candidate to face the challenges our country has ahead of us." Vanity Fair reported that Langley has supported Harris since around the time of her bid for attorney general in 2010.  Other top NBC executives such as Jeffrey Katzenberg and Jeff Shell have put their support behind Harris. The LA Times reported that Katzenberg, the former DreamWorks Animation top dog, donated $2,800 to Harris' presidential campaign in 2o19. He also donated to her competition in the initially crowded field of contenders for the Democratic nomination.  Shell, the CEO of NBCUniversal, opened the doors to his Beverly Hills home for a Harris fundraiser in February 2019. The guest list included Katzenberg, Eva Longoria, and Scooter Braun. Ron Meyer, vice chairman of NBCUniversal, contributed $2,800. Harris has been an associate of the Getty family for several decades, even attending the wedding of Billy, George and Ann Getty's son, in 1999. According to a 2019 Politico story, Harris had Sunday dinners with the Getty family, heirs to one of America's great oil fortunes, from early on in her political career in the late 1990s, when she was deputy district attorney for Alameda County. The same story reported that Harris was seen at social events at the time with Gavin Newsom, who was then a city supervisor and is now the governor of the state. It has been widely reported that Newsom was a friend and business partner of the Gettys. (The Los Angeles Times reported in 2018 that eight prominent and wealthy San Francisco families supported Newsom's political career, including the Gettys.) George and Ann Getty contributed to Harris' presidential campaign. However, as Forbes reported, in keeping with the Biden campaign's promise to not receive any donations from executives with ties with the oil industry, it's unlikely that a Biden-Harris ticket will see any future contributions from the Getty family. Harris has enjoyed support from other Hollywood A-listers stretching all the way back to her bid for district attorney in 2004. Spike Lee hosted a sold-out fundraiser for Harris' presidential campaign at his house in Massachusetts and the tickets were priced between $100 and $2,800. David Robb reported for Deadline that before Biden entered the presidential race, Harris was the clear favorite among the Hollywood set as A-listers such as including George Lucas, Chris Rock, and Shonda Rhimes were some of those who contributed the maximum amount allowed in a primary election, $2,800.  "This Is Us" creator Dan Fogelman gave Harris' campaign $5,600, split between the primary and the general election. Harris also got upwards of $5,000 from Eva Longoria and Elizabeth Banks.  Other key players in Hollywood have supported Harris in past election efforts. For instance, actor Jamie Foxx, supermodel and TV host Tyra Banks, and filmmakers Aaron Sorkin and Steven Spielberg supported Harris' bid for attorney general in 2010, Gene Maddaus reported for Variety. 
Mommy and Daddy are fighting again — by which I mean, the big tech companies are fighting over their ventures into mobile gaming. This time, it’s Microsoft, Google, and Facebook are taking Apple to task over its restrictive app policies, which might keep several gamers from playing games on their iPhones and iPads. As you might be aware, several tech companies are trying to get their cloud gaming services off the ground. The conceit is that you’ll be able to play your games anywhere, on any of your devices rather than being bound to one console. Even if you’re not… This story continues at The Next WebOr just read more coverage about: Apple,Facebook,Google,Microsoft
Apple refuses to allow major gaming apps from Microsoft, Google, and Facebook onto the iPhone and iPad App Store. The reason, Apple said, is because those apps provide access to games that haven't been rated by Apple's review guidelines. "Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers," an Apple spokesperson told Business Insider, "including submitting games individually for review and appearing in charts and search." It's a policy that Apple applies to only game services while allowing apps like Netflix and Spotify to provide access to vast libraries that don't need to pass through Apple's App Store review process. Both Microsoft and Facebook are publicly pushing back on Apple's policy. Visit Business Insider's homepage for more stories. The only way to publish apps onto the iPhone and iPad is through Apple's App Store. And if Apple decides an app you've submitted for publishing violates its publishing requirements, your app won't be available on the Apple App Store.  Such is the case with a trio of apps from some of tech's heaviest hitters: Microsoft, Facebook, and Google all have major gaming apps that Apple refuses to publish. Microsoft's Game Pass, Google's Stadia, and Facebook's Gaming app all face roadblocks to publishing on the App Store. The reason? Those companies won't submit each individual game to Apple for review. "The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers," an Apple spokesperson told Business Insider this week. "Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers." Because each company isn't submitting each game, Apple is blocking the apps that enable access to those games. "Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search," the statement from Apple said. "In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store." Given that Apple allows services like Netflix and Spotify without reviewing every piece of content, why not allow a similar service for gaming? The difference boils down to the medium, according to Apple: Games are interactive, unlike music and film, and there are consumer expectations baked into the App Store related to gaming. Those expectations extend to game content, but also to searchability, in-app payment through Apple's built-in services, and App Store charts, according to Apple. In order to get published on Apple's App Store, Facebook outright removed games from its Facebook Gaming app. Google removed the core component of its app — the Google Stadia app on iOS doesn't stream video games to your phone, which is what the service exists to do. And, for the time being, when Microsoft's Game Pass game streaming service launches on September 15, it will only be available on Android smartphones and tablets. "Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store," a Microsoft spokesperson said on Thursday. "Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content." Facebook COO Sheryl Sandberg had similarly harsh words. "Unfortunately, we had to remove gameplay functionality entirely in order to get Apple's approval on the standalone Facebook Gaming app — meaning iOS users have an inferior experience to those using Android," Sandberg said in a statement shared with Business Insider on Friday. "We're staying focused on building communities for the more than 380 million people who play games on Facebook every month — whether Apple allows it in a standalone app or not." And in a thread on Twitter, the Facebook Gaming account went further.  "After months of submissions and repeated rejections by Apple, we've had to remove instant games entirely from the standalone app," a tweet thread from the account said on Friday. "We can afford to spend ~6 months grinding thru Apple reviews, but many others can't. And while we could have tried additional appeals, we didn't want to hold back from launching the version for livestreamers and fans." Google Stadia representatives didn't respond to a request for comment. What happens next is anyone's guess, but without support for iPhones and iPads, ambitious services like Xbox Game Pass and Google Stadia will assuredly struggle. iPhone users account for nearly half the US market share of smartphone users, according to Statista, and iPad is even more dominant in the tablet market. One thing is certain: Given how critical Xbox Game Pass is to Microsoft's future with the Xbox brand, we've assuredly not heard the end of this. Got a tip? Contact Business Insider senior correspondent Ben Gilbert via email ([email protected]), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.SEE ALSO: When Microsoft's ambitious 'Netflix of gaming' service launches in September, it won't arrive on Apple devices – here's why Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
Functionalities had to be removed from Facebook Gaming app for iOS
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