Global Application Performance Management Market Research Reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations.This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.Market OverviewIn its research report, Market Research Future (MRFR), emphasizes that the global application performance management market 2020 is expected to grow exponentially over the review period, securing a substantial market valuation and a healthy 13.5% CAGR over the review period.FREE PDF @ and RestraintsAs of 2013, the global application efficiency market is seeing a increase in player numbers, providing clients with varied services and functionalities.In addition, the market being studied changes from on-premise deployment in large organizations to on-cloud or hybrid delivery models due to evolving application use, growing recognition among smaller companies, and demand for cost-effective systems.This pattern change is motivated by the close relationship between the different segments and their interdependence.The holistic approach to application performance management systems has increased the multiplicity of functionalities, thereby providing a major boost to the studied industry.The market being studied depends primarily on two factors-efficiency output at the end of the user (based on the response time) and peak load handling, which has contributed to its significant integration into public-facing networks, such as social media and media and entertainment applications.But performance and usability problems with generic solutions have questioned their widespread adoption, and there is still a strong demand for customer-specific customized solutions.Segmental AnalysisThe global application performance management market is analyzed on the basis of platform, deployment, vertical, organization size, access type, and region.
Democratic Senator Ron Wyden slammed Trump for withdrawing an FCC commissioner's renomination and accused him of "working the refs," in an interview with The Verge. The White House abruptly pulled its nomination of MIchael O'Rielly to serve another term as FCC commissioner following his criticism of Trump's executive order taking aim at social media platforms. Wyden co-authored Section 230, which granted legal protections to internet companies, helping pave the way for the modern internet and, more recently, drawing the ire of Trump and other lawmakers. "This is a colossal Constitutional mess," Wyden said of the order, which experts have called legally dubious. Visit Business Insider's homepage for more stories. In an interview with The Verge this week, Sen. Ron Wyden, a key voice in Congress on internet policy issues, accused President Donald Trump of "working the refs, bullying the tech companies, and forcing Twitter and other platforms to print his lies." In a surprising move Monday evening, the Trump administration withdrew its nomination of Michael O'Rielly, a Republican, to serve another term as one of the five commissioners at the Federal Communications Commission. Wyden called the administration's reversal a "disaster" and warned that pushing nominees to the FCC — an independent agency — who only swear loyalty to the president could cause the agency to lose "any sense of independence," according to The Verge. "One nomination after another is brought up, and the litmus test is: will the nominee do exactly what the president of the United States wants to do on any given issue at any particular moment?" Wyden told The Verge. The Trump administration pulled O'Rielly's nomination just days after he expressed concerns about the FCC regulating how social media companies moderate content on their platforms, which Trump's controversial executive order seeks to do by empowering regulators to curb the companeies' legal protections. "The First Amendment protects us from limits on speech imposed by the government — not private actors — and we should all reject demands, in the name of the First Amendment, for private actors to curate or publish speech in a certain way," O'Rielly said during a virtual event hosted by The Media Institute. "Like it or not, the First Amendment's protections apply to corporate entities, especially when they engage in editorial decision making," he said. Trump issued the executive order — which specifically named Twitter, Facebook, Instagram, and YouTube — in May after Twitter fact-checked his tweets falsely claiming that mail-in ballots lead to voter fraud, alleging that the platforms are biased against him and conservative viewpoints. The order directs federal regulators, including the FCC, to review, and ultimately curtail, Section 230 of the Communications Decency Act, which gives social media companies broad legal authority to moderate speech on their platforms. Legal and tech policy experts said the order was legally dubious and wouldn't hold up in court. (It is already facing one such legal challenge). "The First Amendment protects Twitter from Trump. It does not protect Trump from Twitter," Ashkhen Kazaryan, the director of civil liberties at the libertarian think tank TechFreedom told Business Insider's Sonam Sheth and Ashley Gold. Wyden, one of the co-authors of Section 230 — which is widely credited with enabling the growth of today's internet platforms — also slammed Trump's order. "This is a deeply flawed idea. Beyond the fact that this is a colossal Constitutional mess, I don't think even Donald Trump believes he's going to be able to get away with this," Wyden told The Verge. Trump isn't alone in his dislike of Section 230, however. Lawmakers on both sides of the aisle have ramped up their criticisms of Section 230 in recent months, but for very different reasons. Former Vice President Joe Biden has also called for Section 230 to be revoked, citing platforms' reluctance to enforce their policies against misinformation and hate speech, arguing the current law disincentivizes them from taking action because they're not held liable for content published by users. Republicans, in particular Sen. Josh Hawley, have pushed to get rid of Section 230 protections in an effort to combat what they claim is anti-conservative bias by social media companies. Lawsuits alleging such bias have been largely rejected by courts, also on the grounds that the First Amendment doesn't apply to private companies.SEE ALSO: Twitter could be facing an FTC fine of up to $250 million over allegations that it violated an agreement over user data privacy Join the conversation about this story » NOW WATCH: Why Pikes Peak is the most dangerous racetrack in America
Twitter's use of the data for advertising purposes was discovered in 2019.
O'Rielly nomination pulled after he didn't support Trump's social media crackdown.
Hearsay Systems allows financial advisors and insurance agents to have a more personal relationship with clients while still keeping their communication secure and compliant. CEO Clara Shih founded the company after working at Salesforce for three years and realizing that digital customer relationships often lost the personal touch that an advisor offers. Almost a decade later, Shih's startup is deepening its partnership with Salesforce, as digital personalized customer service is valued more than ever during the coronavirus pandemic.  Ther partnership will improve Hearsay's app on the AppExchange and develop more integrations and data sharing features between Salesforce and Hearsay, Shih said.  Click here to read more BI Prime stories.  When Clara Shih led product marketing for Salesforce's AppExchange for three years in the late 2000s, she saw two glaring problems: First, Salesforce's customer relationship management system lacked tools allowing agents to update a customer's profile based on personal conversations with them. Also, while sales reps often turned to social media platforms to connect with customers on a personal level, they couldn't connect those apps back to their CRM. She realized there was an opportunity to build a social selling tool that could connect the dots on those two opportunities, so she left Salesforce in 2009 to found Hearsay Systems, a startup that makes digital communication software for the financial services industry.  Now, almost a decade later, as the coronavirus pandemic makes personalized digital customer service more important than ever, Shih's startup is partnering with her former employer.  While Hearsay already had an app on Salesforce's AppExchange, the two company are now working together to develop additional integrations, and Salesforce Ventures poured some fresh funding into the startup. Shih declined to share the amount of the investment, though Hearsay previously raised $51 million at a $175 million valuation, according to PitchBook, from investors like Sequoia and NewView capital.  In financial services, agents and advisors rely on cultivating personal relationships with their customers. While self service tools like chatbots are increasingly popular, they often don't actually drive customer loyalty, Shih said.  "No one ever switches from Bank of America to Wells Fargo because Wells Fargo has a better chatbox," Shih said. "But on the advisor side, that happens all the time. People follow their advisor from company to company."  However, it's often challenging for individual advisors to take insights from their one-on-one conversations and make them useful to other parts of the firm: Because all of their communication deals with finances, it's sensitive and needs to be protected. That's where Hearsay comes in. Agents can use Heresay's tools to change settings or leave actionable notes based on conversations that they've had with customers, that coworkers in other parts of the business can read without seeing the nitty-gritty details of the conversations. "The real people that we serve are the insurance agents and the financial advisors who are in what we call the 'last mile,'" Shih told Business Insider. "The reason this is important, especially in the last five months, is that the relationship in the last mile is really special. It's only in the last mile that clients feel comfortable sharing."  Using technology to create personal relationships with customers People rely on financial advisors to manage their money, estates, wills, retirement, and many other potentially life-altering matters. During tough situations, digitization itself can often do more harm than good, Shih said. For example, someone who just lost a parent and has to manage their finances and estate would rely on a financial advisor during that process. Hearsay's tools allow the advisor to communicate with the client securely via text or voice chat, and track those conversations in the customer relationship management software. That's where it's real value-add comes in: Using Hearsay, an agent can leave notes to make sure sure that their conversations are informing the way the rest of a bank or management firm interacts with that customer. For example, as the customer is dealing with a difficult process, it would be inappropriate for the marketing team to send them targeted emails about other services, Shih said. Hearsay's product can prevent such snafus.   Hearsay's partnership with Salesforce will let agents and advisors will make it easier for information to be communicated to other departments. That doesn't mean the entire company would be able to see a customer's personal information, Shih said. But it could allow an agent to turn off marketing emails for a customer, for example.  "So much of the value in enterprise software is actually not about adding more technology," Shih said. "It's about making sure that the technology [customers] have is connected." The partnership also lets Salesforce deepen its industry specific strategy Given that Hearsay's tools are targeted towards the financial services industry, Shih sees the partnership as allowing Salesforce to deepen its commitment to its industry specific sales and product strategy. Salesforce acquired Vlocity earlier this year and named its leader — David Schmaier — as CEO of Salesforce Industries in June.  Partnership like this one with Hearsay help Salesforce unlock a "last mile of value" for customers in regulated industries, Bill Patterson, Salesforce's executive VP and general manager of CRM, said in a video blog.  Salesforce and Hearsay have a number of joint customers including Prudential, Fidelity, Morgan Stanley, New York Life, Liberty Mutual, Barclays, and TD Ameritrade. Got a tip? Contact this reporter via email at [email protected] or Signal at 925-364-4258. (PR pitches by email only, please.) You can also contact Business Insider securely via SecureDrop.Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
Cosmetic procedures like a face-lift or tummy tuck have long been popular among Hollywood celebrities, and now face treatments and injections are entering the world of Gen Z influencers.  Kristina Kitsos, an aesthetic injector and non-surgical enhancement nurse, has worked with some of TikTok's biggest stars. She spoke with Business Insider about the treatments she administers and working with the TikTok collab group Clubhouse. "Younger influencers, like the ones in Clubhouse, I do some injections on them for sure, but it's minimal and I usually do about 30 to 40% of what they ask for because I kind of talk them off the ledge and tell them how they don't want to go overboard," she said. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. Many young social-media influencers who rise to fame on platforms like TikTok or Instagram have already gotten into the world of cosmetic enhancements.  Cosmetic procedures like a face-lift or tummy tuck have long been popular among Hollywood celebrities, and now treatments like injections or fillers on the lip or around the chin and forehead are trending among some Gen Z influencers. Many influencers have been open with their fans about getting procedures done, with creators like Jeffree Star (11 million YouTube subscribers) and Corinna Kopf (4 million Instagram followers) documenting themselves getting lip injections. Some doctors and nurses have even developed their own social-media followings by sharing their work on famous clients. For instance, plastic surgeon Dr. Ashkan Ghavami has around 470,000 Instagram followers, and has recently shared content around procedures he's done on influencers like Clubhouse's Daisy Keech (5 million Instagram followers) and Teala Dunn (3 million Instagram followers). Kristina Kitsos, an aesthetic injector and non-surgical enhancement nurse in Los Angeles, has around 135,000 Instagram followers and has worked with some of TikTok's top stars. Unlike the procedures of a plastic surgeon, Kitsos' treatments are meant to fade after a few months. Kitsos is the choice cosmetic nurse for some members of the popular TikTok collab group Clubhouse, and her clients include members Michelle Wozniak (2 million TikTok followers), Jay Laurent (200,000 TikTok followers), and Mariana Morais (900,000 TikTok followers). Kitsos said "glass skin," or dewy, pore-less skin is a look that many of her influencer clients have asked for recently. The skincare trend originated in Korea and has gone viral on social media. Kitsos said other common treatments are lip fillers and meso-injections that tighten the skin with vitamins, enzymes, hormones, and plant extracts. She added that lip fillers have become more popular among her male clients recently, especially after Netflix's "Outer Banks" was released because some wanted to look more like the main character John B. Along with lip fillers, some men also often ask for jawline fillers, which will make their jawline look more angular, she said.  "The whole reason I do what I do is just to give people confidence," Kitsos told Business Insider. "It's not necessarily to make them look like a Barbie or have no flaws." But others in both the medical and influencer worlds have questioned whether these procedures are beneficial, especially for mental health. Dr. Gary Linkov, a New York City-based facial plastic surgeon, told Business Insider that the medical risks that come with fillers are rare, but generally, young adults and teenagers should be more concerned with why they want to change their appearance and if it's the right decision for their face.  "You're always working off what your base anatomy is and what might look good on your specific face," Linkov said. "It's hard with these face filter apps to keep them honest and say, this could be an honest result. Despite this being my profession, I think at some point we need a little self acceptance and I do think there is more work we can do to love ourselves for what we have. It's okay if things aren't so perfect." YouTuber and licensed therapist Kati Morton said any cosmetic enhancement is born out of the belief that the way we look isn't good enough for one reason or another. "Getting something done isn't going to make us feel any better about ourselves," Morton told Business Insider. "In my experience, getting one thing done only opens the flood gates for more procedures, because the real issue is in our own confidence and self esteem. We have to notice how we are talking to ourselves about how we look and act, and work to make that conversation more positive. I believe that once we do that we will see that these cosmetic enhancements aren't necessary after all." Influencers want to match how they look from augmented reality beauty filters on social media, with glowing clear skin  Kitsos said that many of her younger patients — like those Gen Z TikTok stars — come to her afraid of being seen without makeup.  "My goal is to have everyone be able to go out without makeup," she said. Kitsos gives skincare recommendations and treatments as well as fillers and injections. "It depends on their age," Kitsos said. "Younger influencers, like the ones in Clubhouse, I do some injections on them for sure, but it's minimal and I usually do about 30 to 40% of what they ask for because I kind of talk them off the ledge and tell them how they don't want to go overboard. I feel like I'm the voice of reason in their heads."  She also performs microbotox on patients for acne, headaches, and sweating, she said. "A lot of my older clients ask why I inject younger girls, but if I don't do it they will just go to someone else and I feel it's my role to teach them about the pitfalls that come with injecting," she said.  Generally, she said influencers want to look like they do on social media, with glowing clear skin masked on from the beauty filters created by Snapchat and Instagram. In 2019, Instagram removed some face-changing filters from the app over concerns that they contributed to unrealistic beauty standards, and some influencers say their work has negatively impacted their mental health, and that they struggle with body image issues. Before doing anything, Kitsos said she talks through any changes with her clients to prevent any harsh transformations. "I think that there are some people who take it to the extreme and that's really odd looking," she said. "Usually I can talk them into doing a little less." What she skincare products she recommends to influencers and other clients Kitsos is also a skincare influencer in her own right. She links to her recommended skincare products on Instagram through the Amazon affiliate program where she earns a commission from every sale.  She recommends spending less on face wash and more more on serums without dyes or perfumes. She also said glycolic acid pads are popular for her patients who don't wash their face as often and have blackheads.  While her clients frequently appear on her social feeds, Kisos said she has never paid an influencer to promote her services or products, but she does gift some products. Mostly, she lands her clients through word-of-mouth. "Sometimes the influencers pay a discounted rate but not always," Kitsos said. "It really depends on a number of different factors. They do, however, get some of my products gifted to them for the first time to try it." Read more on the business of influencers, according to industry insiders: How to get in contact with top influencers using Instagram direct messages, according to a CEO who has landed clients like TikTok star Addison Rae with a simple DM: Unlike LinkedIn or Twitter, on Instagram users can direct message anyone – no matter how famous they are. The Instagram metrics that brands are using in 2020 to decide whether to hire an influencer and to measure campaign performance: Many brands ask for certain Instagram metrics before and after an influencer campaign to measure its overall success and reach. Meet the team helping TikTok star Dixie D'Amelio launch a music career without a major record label: We spoke with the D'Amelio family's managers about developing a song with Dixie and their plans to work with more talent on music going forward. Join the conversation about this story » NOW WATCH: A cleaning expert reveals her 3-step method for cleaning your entire home quickly
Smartphones Market sizing trend by revenue & volume (if applicable), current growth factors, facts, expert opinions and industry validated market development data.Few of the major competitors currently working in the global smartphones market are SAMSUNG; Apple Inc.; Lenovo; Huawei Technologies Co., Ltd.; Sony Corporation; Xiaomi; LG Electronics; ZTE Corporation; TCL COMMUNICATION TECHNOLOGY HOLDINGS LIMITED; Vivo Communication Technology Co. Ltd.; Nokia; OPPO; HTC Corporation; OnePlus and Mobitech Creations; Google; Reliance Retail Ltd.; ASUSTeK Computer Inc.; XOLO; Micromax and Koninklijke Philips N.V. among others.Global smartphones market is expected to register a substantial CAGR of 6.85% in the forecast period of 2019-2026.Get FREE Sample Report + All Related Graphs & Charts @ can be defined as a specific category of mobile phones that have a significantly high level of hardware performance, and software services.They are usually equipped with various multimedia alternatives such as cameras, music, gaming solutions as well as including the existing functionality of feature phones such as calling, messaging.These products also include a variety of sensors, and can also support various wireless communication services such as Wi-Fi, Bluetooth and satellite navigation.By Operating System (Android, iOS, Windows, Blackberry OS, Others), Distribution Channel (OEMs, Retailer, e-commerce)Market Driver:Significant penetration of social media and internet services is expected to augment growth of the marketVarious major manufacturers are focusing on developing their unique application processors to differentiate themselves from various competitors operating in the market; this factor is expected to boost the growth of the marketIncreasing demand of smartphones with a wide variety of functionalities and features is also expected to augment growth of the marketMarket RestraintConcerns regarding the drastic negative effects prolonged usage of smartphones have on the health of individuals, such as sleep deprivation, eyesight weakness and various other disorders is expected to restrict the adoption of the productEmission of radiofrequency energy from the smartphones having a negative effect on the bodies of consumers is also expected to restrict the growth of the marketTable of Contents:-Smartphones Market OverviewCompany ProfilesGlobal Smartphones Market Competition, by PlayersGlobal Smartphones Market Size by RegionsNorth America Smartphones Revenue by CountriesEurope Smartphones Revenue by CountriesAsia-Pacific Smartphones Revenue by CountriesSouth America Smartphones Revenue by CountriesThe Middle East and Africa Revenue Smartphones by CountriesGlobal Smartphones Market Segment by TypeGlobal Smartphones Market Segment by ApplicationResearch Findings and ConclusionAppendixFREE Table of Contents Is Available @ order to better analyze value chain/ supply chain of the Industry, a lot of attention given to backward & forward Integration– Smartphones Manufacturers– Smartphones Distributors/Traders/Wholesalers– Smartphones Sub-component Manufacturers– Industry Association– Downstream VendorsHighlights of the worldwide Smartphones Market Report:Imperative alteration of the market dynamicsBroad-gauge analysis of the parent marketMarket share studyEstimate the role of business growth and advancementCurrent, historic, and future research in terms of importance and volumeMain strategies of the foremost important playersReasons to access this Report:Get to know opportunities and plan strategies by having a strong understanding of the investment opportunities in the Smartphones MarketFacilitate decision-making based on strong historic and forecast dataDevelop strategies based on the latest reports.Identification of key parameter driving investment opportunities in the Smartphones MarketIdentify key partners and business development avenuesRespond to your competitors' business structure, strategy and prospectsIdentify key strengths and weaknesses of important market participantsPosition yourself to gain the maximum advantage of the industry's growth potentialThanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, LATAM, West Europe, MENA Countries, Southeast Asia or Asia Pacific.Buy now @ Us:Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches.We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the marketContact:Data Bridge Market ResearchTel: +1-888-387-2818Email: [email protected] 
Amazon will be raising the fees for sellers on its UK marketplace by 2%, starting in September. The change follows the passing of a new digital services tax in the UK, which levies a 2% tax on revenues of companies that run search engines, social media services, or online marketplaces in the country. The moves shows Amazon is passing along the costs of the new tax on to its small business sellers, and raises questions on the effectiveness of such measures. Visit Business Insider's homepage for more stories. Amazon announced on Tuesday that it plans to charge more fees to the sellers on its UK marketplace, in response to the country's new Digital Services Tax. In a note to sellers, Amazon wrote that it will add a 2% fee to all merchants using its marketplace or storage and fulfillment services in the UK region. The new fee will go into effect on Sept. 1.  Amazon said the fee increase is driven by the passing of the DST law, which levies a 2% tax on the revenues of companies that run search engines, social media services, or online marketplaces, and generate over £500 million in sales. Until now, Amazon absorbed this cost, it added. Here's what the note said: "In spring of 2020, the UK government introduced a Digital Services Tax ("DST"). While the legislation was being passed, and as we continued our discussions with the government to encourage them to take an approach that would not impact our selling partners, we absorbed this cost.  Now that the legislation has passed, we want to inform you that we will be adjusting referral fees, Fulfillment by Amazon (FBA) fees, monthly FBA storage fees, and Multichannel Fulfillment (MCF) fees in the UK to reflect this additional cost. We will not apply the increased charges retroactively, but starting 1 September 2020, the above fee types will increase by 2%." While Amazon is passing along the costs of the new tax to the thousands of small business owners selling on its UK marketplace, it raises questions about how effective such measures are. Amazon made a similar move in France last year when it raised seller fees by 3% in response to the country's new digital tax. The UK law is aimed at ensuring big companies pay more taxes, as most of their European headquarters are located in tax havens like Luxembourg, and leveling the playing field between them and the small- and medium-sized businesses in the region. The UK is Amazon's third-largest market in the world, after the US and Germany. Amazon generated over $17.5 billion in sales from the UK last year.  In a statement to Business Insider, Amazon's spokesperson said the company advocates for a global agreement on taxation, instead of a government-level law that varies by the country. "Like many others, we have encouraged the Government to pursue a global agreement on the taxation of the digital economy at OECD level rather than unilateral taxes, so that rules would be consistent across countries and clearer and fairer for businesses. As we've previously indicated, the way that the Government has designed the Digital Services Tax will directly impact the businesses that use our services," it said. No other choice Still, sellers in the UK are likely to continue using Amazon's services — even if it becomes more expensive — because of its sheer size, according to Tom Baker, founder of FordeBaker, an agency that helps Amazon sellers.  He said Amazon may become a slightly less attractive option for online sellers, as their profit margins will shrink, but they can't afford to abandon the marketplace given it's the largest e-commerce site in the country. They can't raise their prices on Amazon either, he said, because doing so could drop a seller's search ranking on the site — or risk having certain products suspended due to Amazon's policy of keeping low prices. "The size of the pie is just too big," Baker said. While it's no surprise that Amazon is passing on the cost of the new tax to its sellers, Baker said it's a "missed opportunity" for the company to show support for the small businesses that account for a large chunk of its sales. Roughly 60% of all products sold on Amazon now come from third-party sellers, and the company has been promoting itself as a staunch supporter of small businesses lately as regulatory scrutiny has grown over its market power.  "It could have been an opportunity for Amazon to make a stand for SMBs and show their support for the backbone of the UK economy," Baker said.Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
Business Insider is launching a list of the top beauty and fashion brand ambassador programs for social-media influencers. We want to hear from you on which programs are the easiest to use and offer the best rates and perks.  Please submit your ideas by August 10 and email [email protected] or [email protected] with any questions.  Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. Many influencers, like YouTuber Margot Lee who has 440,000 subscribers, are brand ambassadors for major retailers.  Although Margot (she prefers to keep her last name private) initially started her channel as a hobby, sharing fashion and beauty tips in high school, she has carved out a brand niche for herself as a college YouTuber. She has worked with brands like Amazon, Victoria's Secret, and Sephora through brand sponsorships. And recently, she was a part of Sephora's 2019 brand ambassador program. A brand ambassador program is often similar to a long-term brand campaign, but there are some differences. Brand ambassador programs are often more formalized and for some companies, like Sephora, the brand ambassadors are a part of a small group of creators provided with added resources and access to the brand (like trips or events). There are a variety of different ambassador programs and they offer different terms. Some brand ambassadors earn commission for driving sign-ups or through referral codes, while others are paid a set rate for promoting certain products from the brand on platforms like YouTube or Instagram. Several ambassador programs simply provide free gifts or exclusive event access. As an ambassador for Sephora, Margot was sent on trips with the company, and promoted makeup and beauty products by the brand on YouTube and Instagram.  Ambassador programs are a way for brands like Sephora to share branded content and product news with an influencer's audience. Influencers become a spokesperson for a brand, repping clothing, makeup, collaborations, discounts, store credit cards, and anything a brand may want to push. Some fashion brands like Outdoor Voices, Fashion Nova, or Ivory Ella have a widespread network of influencers who serve as ambassadors across Instagram, YouTube, and TikTok. If you've seen the #NovaBabe hashtag, you've likely seen an ambassador program post for Fashion Nova.  Business Insider is launching a list of the top beauty and fashion ambassador programs for social-media influencers. We want to hear from you. Which influencer-focused ambassador programs are at the top for creators on social media? We want to know which programs offer the highest commission rates, are the easiest to use, and offer the best services and perks.  Please submit your ideas through this form by August 10, or enter the information below: Loading… The list will be determined by Business Insider based on our reporting and the nominations that we receive. Check out our previous power lists, highlighting the top talent managers and top talent agents in the YouTube influencer space for a sense of how this list will look.Join the conversation about this story » NOW WATCH: Why thoroughbred horse semen is the world's most expensive liquid
Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article that aims to dispel some common myths around multi-channel marketing attribution.In this article, Quantzig also sheds light on how marketing attribution works and empowers brands to develop and deploy their own programs to gauge ROI and performance.Partnering with us to build a custom marketing attribution model for your organization can help you drive success in the long run.Request a FREE proposal to find out how we can help you get the ball rolling.Key highlights-• Multi-channel marketing attribution is not a new concept, and some early adopters in the business world have used different versions of this model• B2B companies today have incorporated multi-touch marketing attribution into their marketing models to be in a better to analyze MROI and gauge channel effectiveness• Businesses that have taken the necessary actions to develop and implement marketing attribution models have been successful in turning the benefits of attribution into a key differentiator“Though there are several pre-defined multi-channel marketing attribution models, customization helps marketers analyze the impact and business value generated through marketing interactions to make the best marketing investment decisions,” says a marketing analytics expert at Quantzig.Quantzig is at the forefront of enabling business innovation to facilitate better outcomes and business reach.Contact us to learn more about our capabilities.The growth in digital channels, combined with the rising popularity of digital advertising, has promoted businesses across domains to have an active online presence.Factors such as these, along with the importance placed on customer-centricity has resulted in high demand for more accurate methods of measuring marketing ROI and assigning revenue credit to individual channels.Due to the abundance of online platforms available, businesses today are inundated with massive datasets from various sources like social media, websites, and other digital platforms.
Bozoma Saint John, Netflix's newly named chief marketing officer, has climbed the corporate-marketing ranks over 20 years using her celebrity connections and ability to tie brands like Pepsi and Apple to cultural trends. She's also known as unapologetically outspoken and a role model for women of color — who are notoriously underrepresented in the C-suites of corporations.  Netflix has long been synonymous with streaming video, but it needs to convince people to keep subscribing as new options from HBO and Disney emerge. Some say a chief marketing officer with huge personal stardom can risk overshadowing the very brands they're hired to promote. Visit Business Insider's homepage for more stories. Shortly after noon on a recent Saturday, Bozoma Saint John appeared on thousands of women's computer screens. It was the inaugural livestream of her event The Badass Workshop. Viewers paid $25 to learn Saint John's personal and work philosophies. Ciara's "Level Up" began playing, and in danced Saint John, blue stars glittering off her black jumpsuit. "I've seen all the descriptions of what it looks like to be a global CMO, and it's not supposed to look like this," Saint John said through fuchsia lipstick, half her hair pulled into a braided topknot.  Even when the livestream suddenly crashed, the expert marketer spun it positively: "WE BROKE THE INNANET!" Saint John proclaimed on Instagram. Saint John, who was named chief marketing officer of Netflix in June, has always taken an unconventional path. While the role has become increasingly the domain of data geeks, she's a glamourous executive who goes with her gut and is known for her work tying brands like Pepsi and Apple to cultural trends. Before joining Netflix, Saint John served as a marketing executive for Apple, Uber, and Endeavor. Netflix is one of the most popular streaming-video players. But it needs to convince people to keep subscribing as new options launch from competitors like HBO and Disney. Her hiring also comes at a moment when Silicon Valley, along the rest of corporate America, desperately needs more executives of color. Saint John, with her cultural magic touch, could be just what Netflix needs — but as her persona grows, some question if she risks overshadowing the companies she serves. Business Insider spoke with 18 of Saint John's colleagues, friends, and competitors for this story. Netflix declined to make Saint John available for an interview. Saint John stood out from others since childhood Until age 12, Saint John lived in Ghana. After the country's government fell to a military coup in the 1980s, Saint John's family relocated to Colorado Springs, Colorado. Now 43, the 5-foot-11 executive says she always stood out among mostly white faces in classrooms and boardrooms. Over time, Saint John has built a robust list of connections from the worlds of media, politics, entertainment, and tech, including Anna Wintour, the Obamas, and Facebook's Carolyn Everson. A recurring theme of Saint John is the idea of "bringing your whole self to work," which she frequently evokes in conversations and interviews. In 2014, Saint John captivated a crowd when she was named to the American Advertising Federation's Hall of Achievement. She gave a moving speech and talked about the loss of her husband, Peter, who died from cancer one year prior. "She won over not just the room but the whole industry," said Ross Martin, the president of the marketing services company Known, who received the same honor that year. Those high-profile ties and that honest nature are captured in Saint John's Instagram account, where she broadcasts a jet-setting life as "badassboz" as well as her role as the mother of a 10-year-old. She has also made rounds in the glossy lifestyle-magazine circuit — with interviewers calling her the "Queen of Silicon Valley" and "a better brand than Uber." Her acquaintances, like Tiffany R. Warren, the senior vice president and chief diversity officer at the ad giant Omnicom, speak of Saint John's open-book approach to life, informed by her African heritage and religious faith. "What you see is what you get," Warren said. "That's how I think of Boz." Other stories tell of her praying with the investor Anjula Acharia before a high-stakes presentation and subbing in for Arianna Huffington at the Cannes Lions festival at the last minute when Huffington was recovering from hip-replacement surgery. She uses her position as one of the few visible Black women in her field. She teamed up with Luvvie Ajayi Jones, Glennon Doyle, and Stacey Bendet to launch #ShareTheMicNow, an Instagram campaign to magnify people of color, and served as the Ghana ambassador for the education nonprofit Pencils of Promise. She built a career on emotional and cultural connections At a time when chief marketing officers increasingly live and die by the numbers, Saint John's stock-in-trade is connecting with consumers on an emotional level, and, in her own words, trusting her gut. This approach can open her to criticism that she doesn't care about return on investment as much as a chief marketing officer should. "There are some marketers that lead with logic and data, and there are other marketers that lead with instinct and culture. She sits far out on the instinct and culture side," her friend Jonathan Mildenhall, who is a cofounder of the consulting firm TwentyFirstCenturyBrand, said. At Pepsi, Saint John spearheaded projects like a series of livestreamed Twitter concerts with Katy Perry and others that marked a new union of social media, advertising, and pop music, the former Pepsi executive Shiv Singh said. She helped land Beyoncé for the 2013 Pepsi Super Bowl Halftime Show in New Orleans and assembled the trio of Kerry Washington, Mary J. Blige, and Taraji P. Henson for a buzzy Apple Music Emmy night ad in 2015. "She has such a strong understanding of culture that she gets how to embed a brand in it without it seeming inauthentic," said Joe Anthony, the founder of the agency Hero Collective, who met Saint John while working with Pepsi. At Apple's 2016 Worldwide Developers Conference, Saint John introduced a revamped Apple Music by leading the typically staid crowd through a raucous rendition of "Rapper's Delight." That and other public appearances paved the way for other Apple executives to develop public profiles, said Justina Omokhua, the senior vice president of brand marketing at Endeavor who also worked under Saint John at Apple. Putting out fires in Silicon Valley At Uber and Endeavor, Saint John also put her emotionally and celebrity-driven approach to work to fix crises. She joined Uber in 2017 as its chief brand officer. The company's reputation was being dragged by a series of punishing revelations about its corporate culture and treatment of drivers. After an eight-hour meeting with former CEO Travis Kalanick and board member Arianna Huffington, Saint John was hired. She and Huffington had first met six months earlier at a private dinner at the CES trade show. "I didn't know who she was, but she was such a force of nature that I was just taken by her," Huffington told Business Insider. "She recalled the story of how she once took her Uber driver to an Iggy Pop concert, and that's when I realized that she could really help humanize the brand." Saint John helped shift Uber's marketing focus from being a mere utility to something more essential in people's lives. Under her direction, the company worked with celebrities like LeBron James and ESPN's Cari Champion to promote that message, and she helped craft a 2018 spot that featured a heartfelt apology from Uber's new CEO, Dara Khosrowshahi, about the company's toxic culture. Ari Emanuel, a Hollywood dealmaker and Endeavor's CEO,  wooed Saint John away from Uber in 2018. There, she rubbed elbows with celebrities like Wintour and Tom Ford at the Endeavor-owned New York Fashion Week, spoke with would-be investors for an ultimately unsuccessful initial public offering, and helped the ad agency 160over90 win new work from clients like McDonald's and Lowe's. She also helped Papa John's take responsibility for founder John Schnatter's racist missteps by using angry customer tweets to apologize. 'She's the CMO of herself' As her career has grown, so has Saint John's personal brand. In recent years, she's flirted with the idea of a Starz docuseries, started an iHeartMedia podcast with Katie Couric, and launched The Badass Workshop. Acharia, who is Priyanka Chopra's manager in addition to being an investor, saw all these activities as a natural progression for Saint John, whom she called a "born star." To Saint John, her sense of social responsibility is interconnected with the work she does as a marketer. But where some see stardom, others see a potential problem. Multiple people interviewed for this article said Saint John's outsize personality risked outshining the very brands that she's been hired to promote. "She puts on other coats, jackets, and uniforms sometimes, but she's only worked for one company the entire time, which is the Bozoma company," one marketing executive said. "She's the very definition of the CMO of herself."  This tension can be more intense for executives of color, who already face systemic bias. To Mildenhall, the bigger Saint John's profile gets, the greater tensions could become with the brands that employ her.  "Everybody should figure out what their authentic brand is, but that personal brand can never be bigger than the brand that you're in service of, or bigger than the company that you're working at," Mildenhall said. Netflix wants to have a bigger role in pop culture Netflix added 10.1 million paid streaming subscribers during the second quarter of 2020, even as the coronavirus pandemic decimated many other legacy and digital-media companies. It had a global marketing budget of $2.65 billion in 2019. But new competitors are challenging its service, including upstarts like Quibi and more successful launches like Disney Plus and HBO Max. Forrester principal analyst Jim Nail said co-CEOs Reed Hastings and Ted Sarandos have recently begun emphasizing Netflix's ability to influence pop culture through a steady stream of original hits like "Bird Box," which helps it retain subscribers and sign up new ones who don't want to miss out on the latest cultural phenomenon. Netflix has also sought to deepen its relationship with the Black community through investments in Black-owned businesses and colleges, as well as collaborations with influencers like former first lady Michelle Obama and the filmmaker Ava DuVernay.  Nail said Netflix's goal of influencing culture lined up with Saint John's record of helping companies stand out by co-opting trends beyond their industries. "It's almost a repositioning. They're certainly enhancing and enriching their positioning with the idea of being a key part of culture," he said. There may be no one better-suited to help it than Saint John, who built a career by ignoring the rules and finding a place in culture for everything from high-end headphones to canned sugar water. And for that, Saint John isn't apologizing. "You know how many times I've been told I'm too much? A lot. All the time," she said during her inaugural Badass Workshop. "But it's the reason I'm successful. It's the same things that they'll celebrate you for that they'll criticize about you too."SEE ALSO: We mapped out Netflix's 56 most powerful executives including its new co-CEO and CMO in an exclusive interactive chart Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
TLDR: With the Essential 2020 Adobe CC Mastery Bundle, you’ll get training in four of Adobe’s most popular digital creation apps to craft images, graphics, social media and more. You’ve got to hand it to Adobe. Through innovation and acquisition, the tech titan has pulled together a creative app version of The Avengers, a collection of programs that can not only handle virtually any digital creative project but have also been adopted by over 90 percent of all working creative pros and downloaded over 376 million times. Yeah, the Adobe Creative Cloud suite of apps just rolls forward. And with… This story continues at The Next Web
Customization has always been an integral part of the furniture industry, as many buyers urge companies to seek out luxurious fabrics and collaborate with workshops to design unique pieces.Though it would take months to manufacture a specifically designed furniture but thanks to ecommerce, many companies are speeding up their customization feature for all.Following a similar path is furniture design software that allows your buyers to create unique designs as they would like to use it.The tool comes with a built-in feature that helps brands emerge as a viable option and attract a more extensive customer base.Furniture Software Helps Brands to Entice Young Designers and High-End BrandsDigitally native furniture brands promise a convenient shopping experience and quick turnaround times with no pernicious middlemen involved.Furniture companies are trying to market their collections on social media.Therefore, many fashion tech companies are now targeting directly to designers than to buyers.
Hackers appear to have taken over several big YouTube channels in recent weeks, changing the channels' names to topics like "SpaceX" or "Elon Musk" and promoting Bitcoin scams. The hacked channels, some of which have tens or hundreds of thousands of subscribers, post videos urging people to send Bitcoin in order to be paid back double — a common scam tactic. It bears similarities to the tactics used by hackers who compromised hundreds of high-profile Twitter accounts last month. Unlike the Twitter hack, there's no evidence that hackers compromised YouTube's internal tools or systems — but the hacks keep compromising big channels. Visit Business Insider's homepage for more stories. As SpaceX and NASA made history last week with their first ever spaceflight together, millions flocked to YouTube to watch astronauts return to Earth. Tens of thousands of those viewers unwittingly clicked on videos that appeared to be official SpaceX livestreams, posted by seemingly legitimate YouTube channels with hundreds of thousands of subscribers. Instead, they were met with "Bitcoin giveaway" messages urging them to send Bitcoin in order to be paid back double — a common scam tactic. Hackers appear to have compromised several high-profile YouTube channels in the past week, changed the channel names to hot-button topics like SpaceX or Elon Musk, and promoted Bitcoin scams. The trend was pointed out Monday by esports commentator Rod Breslau. apparently this has been going on for at least a week and several other big international YouTube channels have also been hit the same way for live stream scams — Rod Breslau (@Slasher) August 4, 2020 The tactics appear similar to those employed by the hackers who compromised Twitter last month, taking over verified accounts, including Kim Kardashian's and Barack Obama's, and using them to promote Bitcoin scams. But while the Twitter breach was the result of hackers gaining access to Twitter's internal tools and systems, it's possible that each hacked YouTube channel was taken over separately, without hackers compromising YouTube's internal tools. Nonetheless, hacked channels promoting Bitcoin scams appears to be pervasive on YouTube. A YouTube spokesperson did not immediately respond to a request for comment, but some hacked channels were disabled shortly after Business Insider asked YouTube about them. The channels highlighted by Breslau aren't the only ones that appear to have been compromised. As of Tuesday morning, a cursory search for "SpaceX NASA" on YouTube directed users to a live video with 36,000 viewers entitled "Elon Musk Interview from Air Warfare Symposium about SpaceX Crew Dragon & NASA 2020," posted by a channel called "Live News" with a SpaceX logo as its avatar. Those changes were made recently — the channel's social media links show that it originally belonged to a Croatian gaming YouTuber who was promoting his YouTube channel as recently as yesterday. The channel was disabled shortly after Business Insider asked YouTube about it on Tuesday. Hackers have been employing similar tactics on YouTube since at least November 2019, according to MarcoStyle, a gaming YouTuber who was hacked last year. In a video explaining the hack, MarcoStyle said his channel was compromised after he was tricked into clicking a malicious phishing link in an email. From there, hackers were able to reconfigure his channel as a "brand channel," enabling it to be managed by multiple other Google accounts. MarcoStyle said he thinks the hack could have been curtailed if YouTube required two-factor authentication for logins or to upload videos. "We really can't expect YouTube to instantly fix the mess that I created [by clicking the phishing link]," he said in the video. "That being said, I do wish YouTube had a few other security options." Sending malicious links in emails is one of the most common tactics employed by hackers. Email scams cost businesses $1.7 billion in 2019, according to the FBI, and a FireEye study found that 91% of all cybercrimes start with an email. Join the conversation about this story » NOW WATCH: What makes 'Parasite' so shocking is the twist that happens in a 10-minute sequence
WhatsApp, the popular, Facebook-owned messaging app, is rolling out a feature that helps users fact-check information forwarded in message chains. A magnifying glass icon now appears in the chat, which can redirect users to search the web for sources of information on the topic discussed in the message. The feature is the company's latest attempt to help curb the spread of misinformation. In early April, WhatsApp set a limit for how many times a message can be forwarded at one time in response to a rise in misinformation surrounding the COVID-19 pandemic. Visit Business Insider's homepage for more stories. WhatsApp rolled out a feature allowing users to fact-check content contained in forwarded message chains. A magnifying glass will now appear alongside messages that have been forwarded to five people or more, according to a company blog post published Monday. Users can click the icon and be redirected to the web to search for news results that shed more light on the topic discussed in the messages. Per the blog post, users can upload the message directly into their web browser to more easily search for other sources of information, and WhatsApp does not see the message itself. The feature, dubbed "Search the web," rolled out to users in the US, the UK, Brazil, and other locales on Monday. WhatsApp did not immediately respond to Business Insider's request for comment. WhatsApp is one of the many social media firms tasked with combatting misinformation on their platforms, and this new feature is the company's latest attempt to do so. WhatsApp set a 5-person limit for the number of times a message can be forwarded at one time in early April in response to a rise in misinformation and conspiracy theories pertaining to the COVID-19 pandemic. A company spokesperson told Business Insider in late April that WhatsApp indeed saw a 70% drop in the number of messages frequently forwarded to users. WhatsApp does not view the messages, but sharing private messages en masse is one way in which misinformation can more easily spread. A double-arrow symbol also appears next to a forwarded message a user receives if it was written by someone they do not know. Facebook acquired WhatsApp in early 2014 for $19 billion.SEE ALSO: WhatsApp is launching a digital payment system in Brazil in what will be the feature's first nationwide rollout Join the conversation about this story » NOW WATCH: How waste is dealt with on the world's largest cruise ship
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Facebook moderators have called for the ad boycott against the company to be extended, according to The Guardian. Companies such as Starbucks, Coca-Cola, and Unilever have participated in the boycott, which began in response to the company's decision not to take action against controversial posts from President Trump regarding the George Floyd protests. Despite the boycott, Facebook's ad revenue still grew in the second quarter of 2020, although its growth rate was lower than that of the first quarter. Visit Business Insider's homepage for more stories. Facebook moderators are calling for the giant ad boycott against the company — in which companies such as Starbucks, Coca-Cola, and Adidas have participated — to be extended, according to a new report from The Guardian. One moderator told the outlet that the boycott would be a "PR stunt that will pass" unless the movement lasted for an extended period of time. Another speaking to The Guardian was skeptical that the boycott will have any meaningful effect on the social media giant, which just posted better-than-expected daily user numbers and revenue growth in its most recent earnings report.  "It's good that their policies are getting attention," on moderator told The Guardian in July. "In this way, we all may benefit. But facing the attack they're retrenching, so it's hard to predict what's going to be the effect of this."  Others, according to the report, expressed concern that calls for increased content moderation would put more of a burden on the moderators themselves, some of which are already grappling with PTSD from the job.  "We respect any brand's decision, and remain focused on the important work of removing hate speech and providing critical voting information," a Facebook spokesperson said to Business Insider. "Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good." Throughout the month of July, civil rights organizations asked advertisers to boycott Facebook after the company made a controversial decision not to take action against a post from President Trump regarding the George Floyd protests. The post in question included the phrase, "when the looting starts, the shooting starts." Facebook's choice has sent ripples throughout the company, prompting some employees to speak out or resign in protest. Companies such as Unilever, Verizon, Ford, and Ben & Jerry's have participated in the ad boycott.  Facebook, however, hasn't cited the boycott as having a major impact on its ad revenue. Facebook attributed any slowdown in ad revenue coming in the next quarter to other factors as well, such as macroeconomic uncertainty and a slowdown in usage compared to when lockdown orders were in place. Sheryl Sandberg, Facebook's chief operating officer, also said the company agrees with the boycotters in standing against hate speech when speaking on the company's recent earnings call. "We completely agree that we don't want hate on our platforms, and we stand firmly against it," she said. "We don't benefit from hate speech. We never have. Users don't want to see it. Advertisers don't want to be associated with it. And we've been working for a really long time to get better at finding it."SEE ALSO: We've all been neutered by what Apple did:' App makers are rallying against Apple's claims that it creates a level playing field for everyone Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
Our unique approach and skill-set closes the gap between the digital and physical experience, and our ability to reshape software solutions affords us the freedom and flexibility to imagine, develop and deliver inspirational user journeys via systems that will effectively and seamlessly evolve with your business.When it comes to travel technology – we speak your language!Once you become our customer, you get invaluable access to our ever-growing travel domain knowledge base, which together with our software and services will give you a competitive edge and guarantee business growth.Here are some of the projects we have delivered for TravelTravel Booking Engine Software.Hotel Revenue Management System with features like Channel Manager.CRM with features like campaigns, loyalty programs, surveys, etc.Extranet with facilities to manage rates for different room types, policies, extras, incentives and others.Share hotel information, rate announcements, and marketing campaigns on various social media sites.Travel Mobile apps to access systems on the go.
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Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign. Started by civil rights groups in the US, the campaign has led to some of Facebook’s biggest customers pulling their ads from the social media platform for the month of July. As much as 99% of Facebook’s US$70.7 billion (£55 billion) in revenues come through advertising and the boycott initially resulted in an 8% knock to Facebook’s market value (amounting to US$72 billion). Yet, even with… This story continues at The Next WebOr just read more coverage about: Facebook
Starting from paying bills to ordering food online, our life activities depend on the internet.Likewise,  the multi-vendor e-commerce industry is the one that has started blooming.The next era is going to be all about making an organized change in the unorganized sectors.In the past, when the population was countable it was easy for the public and the business people to buy things and it was not difficult for shopping.This was the time where the concept of online shopping emerged.In this blog, let’s discuss certain strategies that can propel your multi-vendor marketplace forward in the market.Conducting advertisement campaigns on social media handles can let users know about your online platform.‘Make Payments easier and flawless’ By ensuring payments through credit, debit cards, digital wallets, virtual currencies, etc., you provide a sense of satisfaction to your users.
African fashion is getting aa lot of popularity since the last few years.There has been a lot fo search on their styles and trends as the new art form and clothing style is coming to the front.If the fashion is so appealing, why it kept you eluded up till now?Here are a few reasons that might help us understand the growth of African fashion:A lot of people in Africa have decided to come back to the art style and fashion focusing on the garment industry and show the world how they are unique.Also, social media has made it very easy for them to spread about their business.You can expect some of the best traditional clothing coming from Africa as people working elsewhere have returned to their continent to spread more about their culture.The African fashion was hidden for quite long and with the help of social media, it is getting all the exposure.People across the globe have shown interest in purchasing clothes for women and even Baby Dashiki Clothes to show some love for art and new style.The clothing industry loves variety.
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Listen to our weekly podcast Am I Making You Uncomfortable? about women’s health, bodies and private lives. Available on Spotify, Apple, Audioboom and wherever you listen to your podcasts.If there’s one thing many parents worry about, it’s their children’s self-esteem.And if you’re a parent of girls, chances are you’re even more concerned – research shows only 46% of girls globally have high self-esteem. In the UK, the figure is even lower (39%).So, how can we protect girls’ perception of themselves – and is there anything parents can do to boost it? Charlotte Markey, a psychology professor who has a 13-year-old daughter, believes the key lies in teaching girls to be accepting of different kinds of “normal”. “We should be aiming to differentiate between different shades of normal – and embracing it,” she tells HuffPost UK. Related... 16 Ways To Practise Self-Care That Cost Next To Nothing Markey wrote The Body Image Book For Girls, out in September, and covered off topics including body image, puberty, nutrition, exercise, and self-care. Her inspiration for the book came when she was pregnant with her daughter, now 13, and thought about what she lacked growing up as a young girl. She remembers reading about puberty and hoping for more in the books when it came to female bodies. “I would think, ‘There’s three pages on body image – but I want a whole book on that!’.“When I found out I was having a daughter I thought, ‘Oh wow, I’ve been talking the talk on these issues; now I have to walk the walk’,” she says. “Boys and men have similar issues but it doesn’t resonate in quite the same way.”It wasn’t until her daughter was a bit older that she started the book she’d dreamed about. She did a focus group with 1,000 adolescent girls – hearing about their thoughts and experiences of body image – as well as using her own expert knowledge as a psychologist.When the book was ready, she got her daughter to proof-read some of it. Related... Body Image in Lockdown (With Body Image & Mental Health Campaigner Natasha Devon) In fact, Markey’s daughter was the first young person to read the book. “It was an interesting role reversal, particularly when it came to topics such as cosmetic surgery,” she says. “Even at a young age, it felt like she had thought through it, and I was interested in her response. She said, ‘It depends why someone would do it. If it’s really for yourself, then it’s different from doing it for someone else’.”Writing it has been a learning experience for Markey, so what has she taken away from the process? “Our kids are very thoughtful and insightful,” she reflects.“They might not get it all, but they’re smart and they pick up on things. We have to watch how much we’re role-modelling negative self-perceptions in front of our kids. How much do we care about how we look, and do we want our daughters to care? It’s important parents try to stop some of the knee-jerk reactions and try to ask questions.”Reflecting on how she interacts with her daughter, Markey adds: “For me, I consciously don’t make a big deal if I’m making a media appearance, and I don’t want my daughter to see me trying on dresses. I don’t talk about my food choices, other than to say that diets don’t work. “I think a shift with this generation [in how they view their bodies] is very possible. We just need to open a dialogue with them about it.”I think a shift with this generation is very possible.Charlotte MarkeyMarkey says young girls should be “happy, self-assured and go out in the world and accomplish great things”, without primarily focusing on their appearance. If we really want to help them grow up without hating their bodies, she says, “we need to listen to them – and trust them”.With this in mind, I decided to read Markey’s book with my eight-year-old daughter and see how she responded. It was a little old for her to read alone, but she looked through the section on menstruation – learning something straight away: “I thought as soon as you first have your period, all of your blood would be bright red, but it taught me that it can actually be brown,” she said.And, when I asked her why she thought books like these are important, she replied: “So you know stuff you’re not sure about or, if other people tell you stuff, or you see something on social media and you’re not sure if it’s right.”Markey agrees. “We’re not going to get rid of social media,” she says, “that’s a losing battle. There are positives to it, which maybe aren’t as obvious.” “We should encourage young girls to follow positive influencers on Twitter and Instagram,” says Markey. “The trick is helping girls filter out people who are negative and affect their sense of self.” Some kids are going to be more influenced that others, she says. Some will hear your suggestions about who to follow and act on them – and others will do the opposite.Ultimately, as parents, it’s important to remind young girls that all bodies are different. “If we can teach the next generation to be more accepting of themselves and of diversity, the negative influences around them could be neutralised,” she adds.“It’s not that our daughters won’t care about makeup or clothes – we just don’t want it to be sapping their energy.”  Related... How To Tell If Your Relationship With Exercise Is Actually Toxic How To Stop Using Exercise As Punishment For What You Eat Why We Envy People We Haven't Seen Since School
"The matter remains unresolved" The post Twitter Faces $250m Fine for Using Personal Data to Create Targeted Adverts appeared first on Computer Business Review.
(Edward R. Murrow College of Communication) With social media use being as prevalent as ever, a new study from Washington State University's Edward R. Murrow College of Communication shows that adolescents may share marijuana-related content on social media in an effort to fit in with their peers.
Chairman Ajit Pai says he hopes for 'vigorous debate' on the administration's petition to limit legal liability for social media giants Twitter and Facebook.
New ownership can be a death blow to popular apps and sites
"Tell the FCC to reject this," Democrat says as agency seeks public comment.