Itâs been seven years since Ann Curry last regularly appeared on live television, when she exited as co-anchor of the Today show, where she had worked since 1997.
Now Curry is returning to live TV with Chasing the Cure, a 90-minute series debuting tonight on TNT and TBS that will use a combination of crowdsourcing and top doctors to help people suffering from various undiagnosed and misdiagnosed medical mysteries.
Curryâwho anchors and executive produces the multiplatform seriesâspoke with Adweek about returning to the âtremendous powerâ of live TV, why she couldnât say no to Chasing the Cure and her thoughts about getting left out of Todayâs recent 25th anniversary celebration video.
This project lets people who are rarely heard be listened to and have their cases considered.
How do we make sure that we do this correctly, and is there a way to ethically do this?â And my second response was, âIf we could do it ethically, if we could do it right, how could I say no?â Because itâs an opportunity to help people who are at their witâs end, people who are undiagnosedâand there are millions who are misdiagnosed every year.
So thatâs why I said yes.