How Much Can Placeit Cost?According to the company, Placeit is”your one-stop-shop for mock-ups, logos, layout templates, and animated videos.” Maybe you sell T-shirts and need a brand new way to display your designs at a professional and realistic manner.Read more here: https://bigtrendhost.com/what-is-placeit-how-much-can-placeit-cost/
Summary - A new market study, titled “Global Fingerprint Sensors Market Size, Status and Forecast 2019-2025”has been featured on WiseGuy Reports.SummaryFingerprints offer simple, quick and reliable access to private contact details, payment data, mail and location information, while also offering an alternative type of encrypted information that can be associated with an authenticated user.During a live scan, biological options of the fingerprints are extracted by fingerprint sensors and compared with existing biometric templates stored within the information.Fingerprint sensors are increasingly utilized in devices such as smartphones, tablets and laptops, and they are expected to drive future market growth.The demand for fingerprint sensors is increasing due to - - Increased use of fingerprint sensors in security and access control devices.- Security upgrading by defense, law enforcement and other government institutions.- Increased use of smart devices for almost every activity, such as bill payments, purchases and even banking, with an increased need for secure biometric authentication systems.
WordPress is the most user-friendly platform but there are chances of some common mistakes by a beginner and WordPress developers.For beginners, it is natural as they are totally new to the tech field but if you check these guidelines you will ensure that you are not making mistakes again and again.So let's get startedFor mobile users, your website is not optimizedA few decades ago creating a functional and easy website was a very important factor, but nowadays much priority is given to the mobile-optimized website.It is not only crucial that your desktop users should be able to interact with you but also your mobile users too should be able to interact with your website seamlessly.In 2018, half of all web traffic was dedicated to mobile devices but now it has been grown more.You just need to ensure your website is optimized properly with a mobile responsive design.On the web, you will find so many WordPress templates that are already optimized for mobile and made responsive to fit on all devices and screens.During maintenance, your website is made publicConsider the example, the crew is working on the engine but the pilot started flying plane attempt, what will happen?In the same case would your customers will love your unmaintained website?If you are doing complete redesigning or doing some updates on it it would be better to create a page and leave a message that your site is on maintenance will get life soon.
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Skylark theme is excellent for building your profitable affiliate marketing website without any technical skills.Has a fully responsive and retina-ready design.Four post templates, 26 custom widgets, 25 custom shotcodes, and three particular pre-built custom post types will make your affiliate website convenient and attractive.You will be able to write articles and blog posts with ease.Earn money by promoting affiliate casinos and gambling products, creating your affiliate website with a Skylark WordPress theme.Great for reviews for gambling, casinos, poker, sports betting, esports betting, slots, and lottery.Build own a profitable, high-quality website using a gambling affiliate WordPress theme.Pre-built custom post types for affiliate marketing:Casinos/BookmakersCustom post type for publishing casino reviews and placing affiliate external links.Rate casino on a five-point scale.
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Website:https://www.inetwebdesigncompany.com/We are a webdesign company and have net's largest PHP, Mobile, Wordpress Themes, HTML Templates and others script collection and resource web portal.It is an open source community-driven Wetware featuring blog posting and it also consists of web page generation.There is an availability of wide range of php scripts and applications which has open source code and many more commercial PHP scripts.The scripts consists of responsive features such as module manager and several others.These days most of the companies, whether selling products or services, are relying both on inbound and outbound marketing for maximum gains.As a creative web design company in chennai we help in just that and lots more!If you are planning to attract a maximum number of potential customers towards the business, you need to invest in creating a website .Having a website means you can present your business online to the vast pool of target audience that is present online.
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Retail Accounting Services is a discussion on how to help an independent retailer maximize profits through outsourced professional business accounts management systems.It is common knowledge that most independent retailers would love to concentrate on their core function of providing their customers with the products and services they want rather than deal with difficult and confusing business accounting functions.ubs accounting system malaysiaFinding the right accounting software to make this task easier for the small business and to help increase the positive earnings can sometimes be overwhelming.One criterion for choosing good accounting software is to assess the kind of features, the accounting software provides for cash flow forecasting.Good accounting software should have the ability to accurately, record the flow of money into the business, from the sales or services.The lag between money, that comes into your small business and when, bills are due to be paid.The key here is to focus on accounting software, which has proactive features.Some business owners spend valuable time preparing forecasts on spreadsheets, setting up basic templates and entering in figures.This serves to perfect a suitable level of information, without considering whether there is a better way.
Zinghr offers attendance tracking, payroll & leaves management, readymade HR Letter templates, performance review systems, and Onboarding.To know more about hr system, visit our website today.
Springbot, a leading marketing automation and attribution platform, announced today its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers.This marks the first acquisition by Springbot in its vision to be the all-in-one marketing platform of choice for SMB retailers.Springbot’s marketing automation and attribution platform is a critical solution for today’s direct to consumer (D2C) retailers to level the playing field against larger retailers.The combination of Matcha’s blog creator, article marketplace and content analytics with Springbot’s platform that includes the critical marketing channels of email, social, ads and SMS, creates a powerful all-in-one communication platform to better serve retailers.Matcha initially focused on helping brands and retailers create and source content, but after seeing the publishing gap that exists for SMBs retailers, expanded to providing eCommerce blogging tools designed to fill the void around publishing, managing and measuring content.The eCommerce blogging offering is purpose-built for eCommerce with capabilities such as embedding products within content, providing eCommerce templates, segmenting content by audiences as well as identifying what content is winning with what audiences.https://www.martechcube.com/marketing-automation-platform-springbot-acquires-matcha/
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word design Get help developing an advanced template in Word. We also help with setting up templates in the network. We program advanced features.Microsoft Access er den foretrukne databaseløsningen for mange bedrifter. Microsoft Access jobber godt sammen med Word, Excel og Outlook og man kan gjøre mye spennende i denne sammenhengen.
SaaS points of arrival have changed much throughout the most recent 10 years.A distant memory are the times of blocky templates, cold enlightening copywriting, and conventional stock photographs that show dubiously appealing individuals shaking submits what resembles a significant conference.To get the most ideal change rate in 2020, you have to clarify the complexities of your product without exhausting the jeans off your possibilities.Also, you have to focus on your point of arrival so the correct crowd sees it as the perfect snapshot of their client venture.It’s no simple assignment.Also, SaaS advertisers are improving at all the above in 2020.In any case, while SaaS landing pages have made considerable progress, there’s still a lot of opportunity to get better.The Big Problem: SaaS Marketers Are Converting LessFor the 2020 Conversion Benchmark Report, our group of information researchers (that’s right, they have sterile garments) have been utilizing AI and a thorough technique to concentrate in excess of 34,132 points of arrival and 19.2 million transformations.One of the advantages of working here is that I got an early glance at a portion of their exploration.What’s more, I would prefer not to sound excessively emotional here, yet one information point made me cause a stir over two inches higher than expected…By and large, SaaS landing pages convert 10.46% lower than the general change rate standard.This implies that SaaS pages are less inclined to change over than most of the other industry greeting pages canvassed in their inside and out examination — including online business and schooling pages.Presently there could be a couple of purposes behind this.First off, programming can be pretty immaterial and exhausting looking, making it harder to advertise.
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Workflow management software is a short edition of business process management (BPM) software that helps companies define and manage business tasks and activities.It is mostly used by business managers to shape inter- and intra-departmental business flows.Top Vendors of Workflow Management Software includes –1 Wooqer – Wooqer is a cloud based multi-dimensional platform that helps all sizes of business to create tools to manage work and get it done timely.Wooqer comes with a module that allows operation teams to track and report all the corporate tasks.2 Karbon – Karbon is an up-to-date and advanced workflow management platform useful for accounting and professional service business firms.This collaborative platform enables professionals to manage workflows, communicate with teams and deliver excellent client work.3 Infinity – Infinity is an all-in-one highly flexible and customizable workflow management platform that allows users to organize anything, track all your task in one place and collaborate everything easily and more effectively.Minority can produce interactive workflow, integration, and all other kinds of flow-oriented processes in a clear and refined manner.5 Kissflow – Kissflow is the first Unified Digital Workplace Platforms and BPM tool that allows users to manage all their workflow at one place.Kissflow offers fluid forms, visual workflows, access control, and report and analytics for the business to increase productivity.6 Bento – Bento is a powerful workflow management software that helps business teams to get organized, keep track of every detail and bring everyone on the same page while identifying, solving business problems and fixing them in the workflow.7 monday – monday.com is a cloud- based workflow management software that syncs all information in a single and accessible hub and allows users and team members to work together dynamically.
are products of React Native app development while Google Ads, Alibaba, Hamilton Musical, Coach Yourself, etc.It is an open-source UI toolkit for developing apps for iOS, Android, Windows, Google Fuchsia, Linux, Mac, and the web.Let’s compare them based on the following parameters.Programming languages used React Native is based on JavaScript, a popular programming language.However, Dart is easy to master as it enables faster compiling of the native code and allows easy customization of widgets.But, one of its major downsides is that Dart skills cannot be used for non-flutter projects.Inference: Although Dart is developer-friendly and has an easy learning curve, React Native is preferred owing to the huge resource availability for JavaScript.It simplifies as well as fastens the processes of rendering graphics and customizing the widgets.Flutter’s widgets namely Cupertino and material design allow the developers to copy platform-specific native components.The pixel rendering feature in Flutter helps to manage each pixel on the screen.But, as of now the code-sharing functionality has been implemented for Android and iOS apps only.React Native has a more complicated code structure as compared to Flutter but employs third-party libraries to share the code across iOS, Android, Windows, and the web.Inference: Despite Flutter’s simple and organized code structure, React Native is one step ahead as it provides more code-sharing options, enabling developers to focus on code creation without worrying about compatibility concerns.PerformanceReact Native uses JavaScript for connecting with native components through a bridge whereas Flutter eliminates the need for a bridge for interacting with native components.
Recommend a mind mapping tool for you - Getflowchart Mind Map provides a large number of professional and high-quality templates, but still provides enough space for creativity.Thanks to its simple operation, you can draw mind maps in your own personal style easily and quickly.Mind maps help brainstorm meetings.Start with basic questions, and generate associations and ideas from them, in order to derive a large number of different possible methods.Organize personal ideasAnalyze everyone's thoughtsCreate memory connectionsCreative brainstorming
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Lots of folks, including business owners or bloggers make sites not specifically for themselves but so as to reach out to other individuals to educate them on a particular matter or to promote a service or product.SEO definitely helps in enhancing this visibility of the site how to download premium themeforest templates for free .
Summary Fingerprints offer simple, quick and reliable access to private contact details, payment data, mail and location information, while also offering an alternative type of encrypted information that can be associated with an authenticated user.During a live scan, biological options of the fingerprints are extracted by fingerprint sensors and compared with existing biometric templates stored within the information.Fingerprint sensors are increasingly utilized in devices such as smartphones, tablets and laptops, and they are expected to drive future market growth.It details new developments taking place in the fingerprint sensor industry with respect to continuous improvements in environmental performance.It reviews the markets for various emerging technologies in fingerprint sensors and new products utilizing these technologies.Along with the development of new products, the report also details the research and development that is taking fingerprint sensor technologies to new heights.Report Scope: The scope of the report includes a detailed study of global and regional markets for various types of fingerprint sensors and their applications, including explanations of variations in industry growth by region.
Here I am proffering 6 stylish and cute printable calendars for December 2020 in simple yet elegant designs.These calendars would help you to practice time management and organize your life.You could perform various errands according to the specific schedule and not miss any task.They’re not only appealing to the eye but also provide huge spaces where you can jot down your reminders and notes.Due to the wide choices in the December 2020 calendars, you can procure any according to your preference and needs.To see more Printable December 2020 Calender visit here : https://www.calendarkart.com/december-calendar/
In the era of technologies, WordPress developers are the most demanding web developers all over the world.Overall, most of the websites are building with WordPress.Because, making fully professional websites with the help of WordPress templates, themes, and plugins, we can save money and time also.Today, everyone wants his/her website completes in less time with less money consumption also.Ajay Khandal is the best and most dedicated WordPress developer who provides quality in their work according to the client requirements.He is very potential to deliver an outstanding outcome by providing the website with their skills and dedication.
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Eloops, a leading SaaS employee engagement provider, today announced a collaboration with Microsoft to integrate the Eloops platform with Microsoft Teams.Within Teams or the Eloops platform, HR leaders can easily select from fun and engagingpre-made content including virtual activities, challenges, games and quizzes, polls, surveys & communication templates.All of these activities can be customized based on short or long-term company needs and are designed to boost engagement and improve the overall employee experience.“Integrating with Microsoft Teams was a natural and seamless way for employees to leverage our platform, making it easier than ever for managers to successfully improve remote and in-office company culture worldwide,” said Idan Shem-Tov, Eloops co-founder and CEO.“Now more than ever, employees want to get recognized, connect, share, learn and be an integral part of their company’s culture.Eloops is here to help.”“Microsoft Teams and Eloops share a commitment to improve employee engagement,” said Mike Ammerlaan, director, Microsoft 365 Ecosystem atMicrosoft.“Eloops has been able to gamify the employee experience making it easy and fun to stay connected.We are pleased to see companies such as Eloops add value by integrating their solution with Teams.”Eloops is now available through the Teams app marketplace.
What will search marketing and search engine optimization (SEO) look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions and more we've gathered 12 top B2B search marketing insights from both industry experts and our own team, and present our annual look at SEO predictions and search trends for 2021. When I first went online in 1984 operating a 300-baud bulletin board system, it would be six years before Archie's FTP site search arrived in 1990, followed three years later by Excite and the other early web search engine innovators, and if there's one aspect of search that has remained constant throughout the ensuing decades, it's been unending change. The search marketing landscape has always been one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO professionals. Luckily, for 2021 we've got a wealth of SEO insight from 12 of the world's leading search subject matter experts that you can use to hit the ground running as a new year of search unfolds. Let's jump right in and see how top search marketing practitioners expect 2021 to change the way we do business, and why it could quite likely be a groundbreaking year for search. 1 — A Greater Understanding of Search Intent Barry Schwartz CEO, RustyBrick Founder, Search Engine Roundtable In 2020 we really saw advances in search engines understanding queries better and the content on the page — i.e. BERT (bidirectional encoder representations from transformers) is now used in all queries. This is helping Google, as I wrote last year, in understanding voice queries and responding to those queries but also in serving better results. I am excited to see how passage indexing rolls out and how SEOs react and adapt, if necessary, to that roll out.  The Page Experience update is rolling out in May 2021, so that should be exciting to watch as well. Search is in a very exciting place right now, we are at the verge of really being able to understand the true intent of queries and 2021 will be an expansion of that in so many ways. [bctt tweet="Search is in a very exciting place right now, we are at the verge of really being able to understand the true intent of queries and 2021 will be an expansion of that in so many ways. — Barry Schwartz @rustybrick" username="toprank"] 2 — The Rising Importance of Expertise, Authoritativeness, and Trustworthiness Lily Ray SEO Director, Path Interactive Google has already provided some clues as to what they will prioritize in 2021 from a usability and performance standpoint: Core Web Vitals and the final push towards mobile-first indexation for all sites. There are also new Google products and features worth focusing on, such as Web Stories and Google Discover (the two go hand-in-hand); advancements with indexing video and podcast content; and improved experiences in Google Shopping and Images. But from my perspective, the biggest overarching trend in SEO in recent years which will undoubtedly continue in 2021 is the focus on E-A-T: expertise, authoritativeness, and trustworthiness. E-A-T has become a necessity for sites in many categories to perform well, but especially for YMYL (Your Money, Your Life) sites, especially in light of the coronavirus pandemic and the rampant rise in misinformation online. [bctt tweet="The biggest overarching trend in SEO in recent years which will undoubtedly continue in 2021 is the focus on E-A-T: expertise, authoritativeness, and trustworthiness. — Lily Ray @lilyraynyc" username="toprank"] 3 — On-Page Analytics, Microsoft Clarity & Google's Forthcoming Offering Dixon Jones CEO, inLinks.net Whilst I’d love the SEO world focused on BERT in 2021 to give InLinks.net cover (As SEOs should be!) — I think the new gig in town will be heat maps and UX improvements. Whilst these are not new ideas for Internet marketers, it looks like “Clarity” —Microsoft’s new and free UX tool — will not be taken lying down by Google, who have announced something that sounds remarkably similar to roll out in May 2021. Google rarely give us this much notice, which suggests that this will be the new SEO playground. The Clarity tool, from Microsoft is already up and running, though, and I cannot imagine any SEO not at least taking a look. It will be interesting to see if paid tools in a similar space — such as Hotjar and Crazy Egg — will benefit or suffer from this newfound interest in on-page analytics. [bctt tweet="The Clarity tool from Microsoft is already up and running, and I cannot imagine any SEO not at least taking a look. – Dixon Jones @Dixon_Jones" username="toprank"] 4 — Create Content with Stages of Intent to Move Beyond Keywords Melissa Fach Senior SEO Analyst, Cox Enterprises Google will continue to improve and perfect the ways it determines the right results for a query. For years they have been indicating — in pretty good detail — what they are looking for and need to find in content. While keywords are important and always will be, Google has moved beyond mere keywords when they provide results. SEOs and marketers need to be smarter and invest the time and money to create solid pieces of content with intent and stages of intent in mind. With the indexation of passages, it is important to have content that is organized, comprehensive, and authoritative. Google didn't take the time to breakdown all aspects of E-A-T, YMYL, and Needs Met for no reason. Anyone that is creating or commissioning content and is not considering everything I mentioned above will struggle in the future. That being said, you don't always have to have a huge article to meet all these requirements; sometimes a proper explanation or definition is enough. [bctt tweet="SEOs and marketers need to be smarter and invest the time and money to create solid pieces of content with intent and stages of intent in mind. — Melissa Fach @SEOAware" username="toprank"] 5 — Adapting Keyword Research & Content Creation Practices to Include Intent Signals Tim Mayer Consultant, former Yahoo VP of Search, Overture, FAST Search & Transfer, Inktomi Search engines have and will continue to understand the intent of queries and categorize content to match the intent of a user’s query. We as SEOs must better align with these new practices by evolving our keyword research and content creation processes to better integrate these intent signals. We must add intent categorization to our keyword research process so once we have conducted our keyword research to figure out what searchers are looking for we should then attempt to classify the intent of these queries by looking at the top 30 results. Once the intent has been determined we need to incorporate intent into the keyword mapping exercise by matching keywords with the right intent to the right document. We will also find that there are keyword/intent pairs that are not being fulfilled currently on the web site, and these will be seeds for our content creation roadmap. It is also good to look at ranked documents that are classified with transactional/informational/navigational intent and understanding what they provide to create “templates/instructions” for content creation for each intent type. [bctt tweet="We need to incorporate intent into the keyword mapping exercise by matching keywords with the right intent to the right document. — Tim Mayer @timmayer" username="toprank"] 6 — Prioritizing Content Optimization Efforts Aleyda Solis International SEO Consultant & Founder, Orainti A few trends within SEO I see getting much more importance next year are: Search Features Optimization: With an expanding inclusion of features within Google's search results, it has become a key aspect within the SEO process to maximize a brand's search engine results post (SERP) visibility and market share. It's now an additional criteria to prioritize our content optimization efforts (eg. if we should also leverage video or images), structured data implementation (eg. for carousels or snippets inclusions) or even leverage further Google integrations (eg. merchant center for eCommerce sites or jobs feeds). Search intent analysis and understanding: In the last few years we've seen how Google has become more dynamic and sophisticated in the way they show and blend results to better connect with users' intent. Integrating intent analysis in keyword research has become a must now to identify not only the type, structure and format of the content we should create and optimize, the search features to leverage, and which are the queries that are satisfied directly in the SERPs and which we should push forward to target to bring visits from. Video search: Video carousels are included more and more and beyond purely informational queries of certain sectors on one hand, and most of these are being pulled from YouTube, which is the second most used search engine. I expect more SEOs and marketers will become more aware of this and better leverage video content as part of their content optimization efforts. [bctt tweet="It has become a key aspect within the SEO process to maximize a brand's SERP visibility and market share. It's now an additional criteria to prioritize our content optimization efforts. — Aleyda Solis @aleyda" username="toprank"] 7 — A Return to Performance Jordan Koene Founder,  Previsible.ioAdvisor Growth Executive, Former CEO, Searchmetrics In 2021, Google will return their focus to performance — speed and user experience — ranking factors.  In connection to Core Web Vitals, Google will expect websites to improve quality signals essential to a great user experience. During the year, expect recommendations to improve JavaScript libraries and guidelines for frameworks like AMP and Angular. Google will reward and expand the SERPs to websites that utilize these standards. [bctt tweet="In 2021, Google will return their focus to performance — speed and user experience — ranking factors.  In connection to Core Web Vitals, Google will expect websites to improve quality signals essential to a great user experience. @jtkoene" username="toprank"] 8 — Optimize For Sales & Reexamine Longstanding SEO Rituals Roger Montii Independent, Search Engine Journal Owner, Martinibuster.com Some in the SEO community have commented on how it seems like Google search results are randomized. What they are seeing are sites ranking as a result of algorithms that kind of side step ranking factors like links. BERT, Passages and so on are changing what the SERPs look like. That has to have an impact on SEO. The Passages ranking algorithm will impact the SERPs because it broadens the amount of sites eligible to rank. Passages helps long form and poorly optimized pages rank. Google's Martin Splitt said in the SEJ Passages Q&A that he doesn't expect the Passages ranking algorithm to push out well optimized sites. But obviously, sites are going to be pushed down or off the first page of the SERPs when that kicks in. And that's going to contribute to the sense of having the ground pulled out from underneath what is understood to be SEO. Where do you stand when that happens? It's already happening and in 2021 it's going to intensify. In the past people used to optimize for search engines by salting their titles, top of page sentences and headings with keywords. They used to buy links with keywords in the anchor for the search engines to consume. Those are rituals of SEO. They performed all of these rituals to optimize for the search engines at the expense of appealing to potential customers, overlooking opportunities to build an audience because audience-building activities didn't necessarily result in SEO tangibles like links. The focus on SEO rituals has become so bad that publishers actually needed to be incentivized with speed as a ranking factor before they lifted a finger to make a faster downloading website. How crazy is that? SEO is so consumed with SEO rituals, optimizing for Google, that it forgets that the end game to all of these shenanigans is increasing sales. So maybe having the ground pulled out from underneath the efficacy of "SEO Best Practices" can be a good thing if it forces people to remove the letter "S" and the letter "E" from their title and simply be optimizers. And by optimizers I mean optimizing for sales. There are many online opportunities for becoming a destination, increasing awareness and so on. There is video, offline opportunities, podcasts, newsletters, and local type opportunities that can help increase awareness and increase sales. My prediction is that Google is increasingly ranking sites that users want to see — sites that solve problems for consumers. That trend is going to increase. And that trend has little to do with author bios, anchor text, or disavowing scraper sites — the rituals of SEO. The challenge for SEO, going into 2021, is determining whether sticking with rituals that seem to work less well as time goes on is a good strategy. And if these practices aren't producing the desired results, then taking the next step to see if there are opportunities related to building sales and encouraging a dialogue with potential customers exist. I don't think Google is purposely making links and anchor text less viable in order to thwart SEOs. But that's kind of the net effect of all these AI-based algorithms that continue to roll out. [bctt tweet="SEO is so consumed with SEO rituals, optimizing for Google, that it forgets that the end game to all of these shenanigans is increasing sales. — Roger Montii @martinibuster" username="toprank"] 9 — You Need to EAT Your Content Melanie Mitchell Director of Acquisition Marketing & Head of SEO, Chewy SEOs who concentrate on keywords versus a broader content strategy focused on the EAT principle (expertise, authoritativeness, and trustworthiness) will miss out even more going into 2021. Those that will win will build content around a firm understanding of their audience’s intent and how their content might fulfill that need — not primarily researching top keywords. That approach isn’t good enough based on how algorithms have evolved and will continue to evolve in 2021. A meaningful SEO strategy requires a closer examination of your consumer personas and the typical customer journeys. Focus on: Writing content aligned with your target customer’s intent Develop clear, natural language content focused on what your consumer wants to know. If you have a customer service team or a way to get feedback from your customers, that is a great place to start. Researching the types of content users want and expect for a given intent What content works best for your different personas as they are going through the purchase process? Do you need to have an optimized video strategy in addition to longer form content? Or do your buyers want to hear from your customers in a form of review? SERPs can help you understand what consumers may want with what your competition is serving up, but you can also dive into your analytics to see what your consumers are engaging with now. Developing FAQs that have your company stand out from the crowd Use schema to send stronger signals for this content to rank when tied to your brand. Consider questions around your company’s offering and why it is different. What results has your company produced or what unique solutions has your company delivered? Is your company involved in philanthropy or “giving back” in some meaningful way? [bctt tweet="A meaningful SEO strategy requires a closer examination of your consumer personas and the typical customer journeys. Develop clear, natural language content focused on what your consumer wants to know. — Melanie Mitchell @MelanieMitchell" username="toprank"] 10 — Strengthen Branding by Getting Exposure from Trusted Sources Neil Marshall Administrator, WebmasterWorld Co-Founder, Marshall Jennings PR Few could have predicted the 2020 pandemic which has affected many businesses around the globe, yet technology continues to advance. 2021 is likely to continue that advance. I believe there are still opportunities for marketers to make full use of voice search, both on mobile and on smart speakers. The heavyweights in the market, such as Amazon and Google have to use sources from others to supplement their systems, and marketers should put every effort into getting exposure from the trusted sources. It's great branding. One educational topic I wanted to mention is Google's Core Web Vitals: The page experience signals in ranking will roll out in May 2021 and combine with Core Web Vitals, and the existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and Google's intrusive interstitial guidelines. Webmasters invested in AMP pages, but that signal benefit is now going to be leveled with the confirmation that any non-AMP page meeting the Google News policies will become eligible to appear, as long as there's what Google calls, "a great web experience", and it says this will also roll out in May 2021. [bctt tweet="The heavyweights in the market, such as Amazon and Google have to use sources from others to supplement their systems, and marketers should put every effort into getting exposure from the trusted sources. It's great branding. @engine" username="toprank"] 11 — Growing Dependency (and More New Features) on Google My Business for Storefronts Birdie Zepeda SEO Strategist, TopRank Marketing 2020 brought many roadblocks and forced marketers to respond and adapt to unforeseeable changes. Businesses with storefronts experienced the most disturbances to their operations, with ever-changing public safety guidelines that affected if or how customers visited their locations. We saw Google My Business features launch quickly starting in April in attempts to address businesses' new needs to communicate with customers that developed seemingly overnight. Updates included new features like a COVID-19 post type, support links for businesses (“buy a gift card” or “donate to this business”), new link options for virtual appointments, health and safety attributes, and adding secondary hours (like seniors-only hours). Food and retail business listings saw even more feature updates. With our way of life changing unpredictably, I predict search engines will continue to create local features that allow businesses to better communicate updates and allow customers to anticipate expectations. For SEOs, this means new local optimization opportunities and new ways to help businesses connect with their clients. [bctt tweet="SEOs will have new local optimization opportunities and find new ways to help businesses connect with their clients. — Birdie Zepeda @birdie_zepeda" username="toprank"] 12 — Increased Emphasis on SERP Real Estate vs Rankings Seth Epstein Director of Search & Analytics, TopRank Marketing We've continued to see increases in both the number of search terms that yield SERP features, and new types of SERP features, and we expect that to continue. Google, for example, rapidly launched features to answer questions people had about COVID-19 directly in the search results page. Due to this continued evolution of SERPs, conversations about SEO ranking success are transitioning to talking about search results page real estate. That means targeting featured snippets, people also ask, video, images, etc. Brands will win by creating content that solves the searchers intent for each of the different SERP features and adopting more use of schema to indicate what content is meant for those features. [bctt tweet="Brands will win by creating content that solves the searchers intent for each of the different SERP features and adopting more use of schema to indicate what content is meant for those features. — Seth Epstein @SrirachaForAll" username="toprank"] Putting 2021 B2B Search Marketing & SEO Trends to the Test 2021 will see B2B marketers taking SEO and search marketing into not only a new year but perhaps a new boundary-pushing era, especially among B2B brands, and although the 12 insightful predictions we've examined here are sure to play out in altogether new and sometimes unpredictable ways, they will also help your organization's own SEO efforts in 2021 and beyond. Thanks to all of the top search industry professionals who contributed trends and predictions to our annual look at the year ahead in SEO. Search is only one facet of a well-rounded B2B marketing strategy, yet one that plays an important role in campaigns that attract, engage, and convert. Find out why firms including Adobe, LinkedIn, SAP, AT&T, Dell, 3M and others have chosen to work with TopRank Marketing — drop us a line. The post 12 Top B2B SEO Trends & Predictions for 2021 appeared first on B2B Marketing Blog - TopRank®.
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