Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The DOJ Filed an Antitrust Case Against Google. Here's What...
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In early 2016, Campbell Ewald became embroiled in controversy after a white staffer at the agency's San Antonio office sent an email in October 2015 inviting colleagues to participate in what was termed "Ghetto Day." The racist internal communication caught up to the agency with CEO Jim Palmer being terminated, handing the leadership reins to...
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As clients leave The Richard Group, the question now is how will this change how those clients interact with their next agency. The post ‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group appeared first on Digiday.
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The rapid exodus of clients from The Richards Group in recent days has created painful uncertainty about the agency's future and the fate of its 700 employees. But in the brutally competitive world of advertising, the fallout means there's also a number of sizable accounts suddenly up for grabs. This week, Motel 6 ended its...
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Stan Richards Departs the Agency He Founded After Fallout Over...
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Stan Richards, who founded The Richards Group 44 years ago in Dallas, is leaving the agency amid a cloud of controversy and multiple key client departures. Glenn Dady, who joined The Richards Group in 1980, will assume full responsibility for all agency operations, according to an announcement sent to Adweek by The Richards Group this...
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Keurig Dr Pepper, The Salvation Army and H-E-B, a grocery store chain in Texas, have ended their relationships with The Richards Group. Their decisions come days after Motel 6, one of the agency's longtime clients, fired The Richards Group upon learning that its founder, Stan Richards, called an ad concept for the hotel chain "too...
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Holiday campaigns often show parents doing whatever it takes to give their kids a perfect Christmas.Just look at this year’s Macy’s ad, in which parents feed into their daughter’s dreams of becoming Santa Claus by transforming their pickup truck into a sleigh-esque vehicle so she can deliver gifts around the neighborhood.Or this ad from Australian retailer Myer, where a grandfather concocts a massive LED light display outside of his family’s campsite to quell his granddaughter’s fears that Santa won’t be able to find her on Christmas Day.It’s a sweet enough sentiment, but not all that realistic.So Hobby Lobby has flipped the script in its latest ad by showing how kids can make the holiday season more relaxing and enjoyable for their parents, instead of adding to their stress.Created by The Richards Group, the spot shows a single mother cleaning up after her teenage son while he snoozes on the couch before she heads to work.
Every Halloween, marketers do their best to spook consumers with ads and activations like Budweiser promoting responsible drinking with costumed mugshots and Reese’s candy vending machines, but what scares them about the ad industry?Fiona Bruder, evp, client success, George P. JohnsonWith so many new brands and agencies jumping into the experiential marketing moment, I’m afraid that some are selling themselves short with transparent activations that are little more than Instagram opportunities.Bill Cochran, creative group head, The Richards GroupThe possibility of .5-second ad units and a data-driven copywriting artificial intelligence that can write smart-ass survey answers better than I can.Kelli Miller, creative director and partner, And/Or
The myth persists that there are more than 100 Inuit words for snow.While that may not be true, there are 100 English words for semen—at least according to a group of Texas creatives who have come up with a humorous (albeit slightly vulgar) way to emphasize the importance of prostate exams.Dustin Ballard, creative director at Dallas-based agency The Richards Group, along with copywriter Jack Westerholt and creative director Andy Coulston, recently put together a book titled Euphejisms to bring some levity to what can often be an awkward topic.Considering the prostate plays a vital role in semen production, the team put together a “glossary of sperminology” that, according to Ballard, was born out of an “impromptu brainstorm, which evolved into a month-long series of text exchanges.”The result is a list that includes “yank yolk,” “brogurt,” “honorable discharge,” “gland finale,” “ovary oil” … you get the idea.“When we realized the prostate’s main function is to make ejaculation possible, we saw an angle: What if we celebrated this important role of the prostate while arming men with all-new euphemisms to talk about it more comfortably?” Ballard said.
McCann New York has won lead creative duties for TGI Friday’s without a formal review.MullenLowe’s Winston-Salem, N.C., office previously handled creative duties for the chain, which started working with the IPG agency in 2018.Earlier this year, MullenLowe created a TV and digital campaign called “TGIF*IT” that encouraged diners to forgo their New Year’s resolutions to enjoy the chain’s appetizers, entrées and desserts.The agency shake-up comes months after TGI Friday’s underwent some executive changes.Late last year, the brand hired Cindy Syracuse to serve as vice president of marketing months after its CMO Stephanie Perdue departed the chain for Chipotle.Syracuse formerly served as vp of marketing activation at TGI Friday’s in addition to holding top roles at Burger King and Omnicom agency Zimmerman.
If your general thoughts around your home being “digested into termite fecal pellets” are outright disgust, fear and other “strong feelings,” then that’s exactly what Orkin Pest Control was hoping for with their new campaign.Orkin’s “Home Is Where the Bugs Aren’t” features people sitting calm and collected in their homes, not worrying about being “injected with parasitic blood from a mosquito” or their granola being “fortified with rodent excrement” because they don’t have to—they have pest control to take care of that.Unlike other pest control ads, the spotlight is shined on the homeowners and people, not the pests.“Focusing on people instead of bugs put us in a totally different creative space,” said Dustin Ballard, copywriter at The Richards Group, Orkin’s AOR since 2007.“It’s also instantly relevant to someone watching this at home, almost as if we’ve held a mirror up to them.”David Morring, creative group head of The Richards Group, points to their history of creating “unconventional” campaigns for Orkin.
An objective person could watch Super Bowl advertising and plausibly think: “Yeah, that’s a good ad.” Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one.Adweek asked a wide range of industry veterans to share the Super Bowl ads they feel inspired them—and their industry—to do better work.Below are some stellar ad picks—both older and new—that show the power of one of advertising’s most enduringly important days:The inspiring anthem set to Paul Harvey’s seminal “God Made a Farmer” speech motivated viewers to, as Nancy Hacohen, live-action director at Tool of North America, said, “stop, listen, and appreciate the indomitable American spirit.”“People often know the ‘formula’ for a great Super Bowl spot,” added Colle+McVoy ecd Laura Fegley.“It usually involves over-the-top comedy, a celebrity or huge production values.
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans.The problem was, there were few options in Dallas to buy high-quality denim that fit well.That changed after some cold beers on a summer day, when the duo decided to take matters into their own hands and open up shop.Deep Ellum Denim started a few years ago as a passion project for Kauffman and Reed, who work together by day at The Richards Group.It has become a budding business in Deep Ellum, the eclectic, creative and vibrant district of Dallas that is part of the store’s namesake.“At the core, we were solving a need we both had,” said Kauffman, group media director of digital and emerging media at The Richards Group.
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