Every once in a while, the advertising gods smile upon a brand.The stars and planets line up, and a million-dollar opportunity literally falls from the heavens.Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros—and for Bud Light.For those who missed it, when the ball traveled over the outfield wall at the top of the second inning, it headed directly toward fan Jeff Adams, who was holding two beers in both hands, in the stands.Adams chose differently, taking a direct hit to the chest rather than spilling a drop of either beer.I can only imagine what the folks at Bud Light must have been thinking as they saw it unfold.
Apple on Wednesday dropped a new trailer for its Peanuts animated series, Snoopy in Space.The series is set to debut this fall on Apple TV Plus, the company's new video subscription service.Snoopy in Space follows Snoopy and Woodstock as they realize their dreams of becoming astronauts.The trailer shows Snoopy soaring in awe among the stars and planets before crashing back to earth to find Charlie Brown and friends, who comment on his aspirations to blast off into space.Apple TV Plus will feature original shows and movies, and will be available in more than 100 countries through the Apple TV app.
Sheldon Cooper would totally have Google and CERN's new app on his phone.The Big Bang AR app, released Wednesday for Android and iOS, takes you back 13.8 billion years ago before literally anything existed.With the help of augmented reality, space, time and the universe as we know it unfold in the palm of your hand.Actress Tilda Swinton narrates the formation of stars, our solar system and Earth itself.When you open the app, you hold out your hand in front of your phone to start the Big Bang, trigger supernovas and create hydrogen and helium atoms.AR puts the stars and planets in your room.