You might have heard ‘ITT’ for the first time; however, you must be familiar with the term ‘in this thread.’ ITT is a part of the social media platform, used for websites and message boards to mention a topic of discussion in a particular thread.For all those who haven’t heard about ‘message boards’ or ‘internet thread,’ it’s a loop of messages from different people on a topic.Threads are a huge part of social media platforms, including Facebook and Twitter; however, Reddit is the most popular one.ITT has been around for quite a while now and was initially meant to be ‘in this forum thread.’ It was used to set up the topic of a discussion, or the title itself defined the topic.However, the meaning has changed over time, and considering the changing internet culture; a few terms acquired a new meaning.For instance, in a thread where the discussion about a potential sequel to a movie is being talked about, someone might mention it as, “ITT: People shouldn’t raise their hopes.” This person is trying to stay calm about the situation and making others aware that it could be a rumor.Another use is to assume the type of messages or thread that’ll get more attention from the people.For instance, a thread discusses a controversy about the Apple company, someone might mention, “ITT: Android devices.” The intention here is joking and will draw more attention.Apart from the two current uses of ITT, it can also be used as a warning.For instance, if there is a revelation of some sensitive information later down the thread, someone might post that “ITT: Descriptions of animal abuse” to keep sensitive people from reading the same.One of the most popular communities of the Reddit platform is r/AskReddit, which is used by people to post questions and answers.
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Salesforce strikes deal to acquire Slack for $27.7 billion Cloud services firm Salesforce will pay $27.7 billion to acquire online workplace communication service company Slack, a move seen as likely aiming to bring tighter integration between the two platforms, Salesforce recently announced. Ars Technica Google Search Podcast Carousel Updated With Larger Graphics Google has tested significantly larger podcast carousel images within search results, a move that if rolled out would provide marketers greater podcast visibility opportunities in Google search results, and signify the expanding role that podcasts have held over the past year. Search Engine Roundtable Report: Advertising Bound For 'K-Shaped' Recovery While traditional media advertising spending has fallen by nearly a third in the third quarter of 2020, digital advertising has been the strongest segment, rebounding to rates roughly the same as pre-pandemic levels, and is also set to account for 55 percent of all U.S. ads tracked, according to recently-released GroupM survey data. Advertising Specialty Institute Are Host-Read Podcast Ads More Effective? 62 percent of consumers say they recall brands in podcast ads when they are not read by a podcast's host, while host-read ads saw a 71 percent recall rate — one of several findings of interest to digital marketers utilizing podcasts in newly-released Nielsen report data. MarketingProfs Twitter Is Looking to Re-Open its Account Verification Process, Seeks Feedback on New Guidelines Twitter will implement a new method for account verification, the social media platform recently announced. The new verification system could instill greater trust in brand Twitter accounts, and the firm said that it was presently seeking input on its forthcoming verification guidelines. Social Media Today COVID-19 hit the global ad market for more than $63bn in 2020 [WARC report.] The global advertising industry can expect to see some $63.4 billion in lost spending during 2020 due to the pandemic, with online video advertising spending a lone bright star in recently-released WARC forecast data, expected to climb nearly eight percent this year and an additional 12.8 percent in 2021. Mobile Marketing The Biggest Benefits of Marketing Revenue Attribution When it comes to linking marketing efforts with sought-after goals in marketing attribution efforts, marketers say that quality data is the top barrier, while better decision-making was the leading benefit, according to recently-released revenue attribution report data. MarketingProfs Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster U.S. local advertising spending will see levels in 2021 lower than those reached in 2019, with a full recovery not expected until 2022, with digital, interactive, and mobile the only segments expected to grow during 2021, according to newly-released research data. MediaPost Reddit reveals daily active user count for the first time: 52 million Social news aggregator and discussion platform Reddit has for the first time shared its active daily user tally, measuring 52 million, which represented growth of 44 percent year-over-year in October, the firm recently announced — greater than Twitter's 29 percent, Facebook's 12 percent, and Snap's 18 percent. The Verge Half of B2B Marketers Say They’ve Recently Felt Burnt Out 50 percent of B2B marketers have seen burnout during the past four months and seen a negative blurring of professional and personal life — two findings of interest to digital marketers in recently-released survey data. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “lead generation and gated content” by Marketoonist Tom Fishburne — Marketoonist These are YouTube’s top-trending videos of 2020 — Fast Company Alex Honnold Completes First Free Solo Ascent of PS5 — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden — The B2B Forum 2020 Edition of Marketing Smarts [Podcast] — MarketingProfs TopRank Marketing — 12 Crucial Do’s and Don’ts for B2B Influencer Marketing — Webbiquity Lee Odden — 10 Examples of Great Content Marketing for Investment Banking Firms — Murry Dare Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below. Thank you for taking the time to join us for our weekly edition of the B2B marketing news, and we hope that you'll return again next Friday for another full array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. The post B2B Marketing News: B2B Marketer Covid Impact Study, Google Tests New Podcast Carousels, Salesforce Buys Slack, & New Podcast Data appeared first on B2B Marketing Blog - TopRank®.
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Rana spends a day with BSF Jawans in Jaisalmer | Rana Daggubati is on a roll and is lined up with several interesting projects.The actor is also hosting talkshows with celebrities and is busy with web series and web-based movies for his production house Suresh Productions.Rana spent a day with BSF Jawans in Jaisalmer for ‘Mission Frontline’ for the Discovery channel.Rana himself presented in the Army costumes and revealed about the experience.It was an experience of a lifetime spending a day with and as a BSF Jawan in Jaisalmer.Stories of war & first-hand experiences have left a mark on me and I shall cherish them forever.Thank you @discoveryplusin for Mission Frontline!” posted Rana Daggubati on his twitter page.
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Posted by amandamilliganYour brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content?  In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it in your strategy, and how to come up with content ideas that are tangential.  What is tangential content? So to start, what is tangential content? It's not used a ton, this phrase, but we and some others I think have kind of adopted it because there wasn't a ton of language around it. So the word "tangential" means lightly touching or peripheral. So not really as related is basically what the word means. Tangential content then is content that is not directly related to your product or service offering. In other words, it's not very on brand. Maybe the opposite of tangential content is very topical content. So we create both topical and tangential content at Fractl, but they each serve different purposes, which is what I'll get into. But just to give you an example of the difference between the two, down here I have two different articles you can create for let's say a dating website. So a topical article for a dating website might be here are seven profile red flags to watch out for. So the reason that's topical is because we're actually talking about a dating site or a dating app, and so is this article talking directly about things to watch out for on a dating profile. So it's really relevant to the actual offering that you're making as a brand, and it's helping even users. So it's targeting your direct audience and then also some people who might use other apps. Tangential content in this category might look like, "couples voted these seven places as the most romantic cities in America". So now we're not talking about dating apps anymore or any dating websites. We're talking about partners and relationships. It's still relevant in the grand scheme of this niche, but it's not directly related to the product or service. So this is just an example of how topical and tangential can look a little different. Another example I like to use is for Porch.com. They are a home improvement website. We've done all kinds of content for them that fall in both buckets. So for topical content, we've done the cost of home improvement over the lifespan of living in a house, and we've done tangential content like how to cook with your family or backyard games or something. So I'll explain a little bit more over here how to come up with ideas like that. But you see this all the time in marketing even if you haven't recognized it or known what to call it. We actually did a study very recently where we looked at the finalists for the Content Marketing Awards. We excluded agencies, but we looked at a bunch of brands, and we saw that, I think, at least 6 out of 10 of those brands that we examined had tangential content on their blogs. So it's a pretty common practice, and whether people even recognize it or not, it can be really effective.  Why create tangential content? So why bother with content that isn't entirely on brand? A lot of people would hesitate and say, "I want to do stuff that only makes sense for our primary audience, that will convert users, or build a really relevant audience." Link building But there are some incredible benefits for tangential content. First of all, SEO people love the link building aspect. So if you're interested in getting some of the best links you've ever gotten, really high quality links from some of the best media publications, we haven't found a better way to do it than using tangential content. Why? Because when you're doing something that's not directly related to your brand, you're able to reach a more general audience, really tap into compelling ideas that will appeal to more people and thus more publications. So it increases your chances of getting that media coverage.  Brand awareness The second is brand awareness. For similar reasons, if you're able to get that content out there and appeal to more people, that means more people are seeing your brand. So what we do at Fractl is essentially come up with these types of ideas. We build an entire content project around a new dataset or we run a survey or we collect new information based on this tangential idea, and then we pitch it to the media. So when you have this new study or this new report done by your brand and you get it covered on some of the top national media sources, that's pretty incredible brand awareness, not to mention authority, because when your brand is mentioned as so-and-so study shows this, you're framed in a really authoritative way, usually toward the top of the article as the source of the information that this publication has deemed worthy of talking about. It's pretty incredible. So that's kind of what I'm talking about here — national media coverage. Additionally, if you're doing tangential content on your blog and you're trying to get more organic traffic and more presence in the SERPs, that is another way that you can really build out the top of the funnel marketing efforts that you have. So if you're kind of zooming out and thinking how can I reach people in this industry who might not already have decided that they want to purchase our product or service but still get our name out there, then you can target more tangential, top of the funnel keywords and start ranking in the SERPs to get more awareness. So these are really incredible benefits. Social shares Finally, social shares, because, as I'll get to, when you come up with tangential ideas, like I said, you have much more room to play around and be creative, which generally means you can come up with ideas that are much more compelling and emotionally resonant, and those are the types of ideas that get all kinds of social shares. People want to send it to their friends. They want to react to it on social, etc. So really some great stuff here. Whether you're coming at it from a brand perspective or an SEO perspective, you can get a lot out of doing this type of content.  How to create tangential content So finally, how? The first thing I tell people is to zoom out. If you have typically only been creating topical content in the past, you're probably not used to thinking about your greater industry outside of your value proposition. 1. Zoom out  So I encourage people to start by literally just thinking, "What is our greater category?" So if you work as car insurance, then automobiles or transportation even. It's like, "What would the top category in a publication be that fits your brand?" So for this example, I put time management software. So if you are a SaaS company and you are time management software, maybe your general topic would be work and productivity. So that would be the general zooming out. Once you've zoomed out, then you want to think laterally. This is how we describe it. What I mean by that is: What are all of the subtopics that fall under the zoomed out category? What are all of the other things we can talk about that aren't directly related to our brand? So for work/productivity, I wrote down some examples of what that could be. Sorry, not work/productivity, but work and productivity. It could be either one. So just the workplace, that's the general gist. So maybe it's about your salary, your salary aspirations, are salaries fair across different companies, within companies. Anything salary related, maybe that would get published on financial publications in addition to ones that cover the workplace or business publications. Office gossip, that's something a lot of people can relate to, and you can pitch publications that are more on the lifestyle side of things. That's an example of getting very generally appealing. Anybody who's worked in an office, even if they haven't participated in office gossip themselves, probably knows that it has happened or that it's caused issues or what have you. So you can go that route. Work/life balance. We're recording this in the time of COVID. That's even more applicable now. You can get a really timeliness factor to it. But when you talk about productivity, work/life balance becomes a question a lot of the time. It's how can you be more productive without sacrificing your personal life? Dating coworkers. Again, you're taking a totally different ... You're combining the work niche and relationship dating lifestyle niche. This could be something that even the dating site could even do. They can talk about dating coworkers. It's a tangential idea that actually applies to multiple industries. Finally, I have up here job satisfaction. So this is more based on the work side of things, how good do you feel about your job, are you looking for another one. Just getting a sense of how people feel. All of these things qualify as tangential content ideas for a time management software company. So I wanted to illustrate that because it shows how many things are now within the realm of possibility for you that you might not have realized before. When you can play around with this many types of ideas, you can get very creative with the methodologies and the things that you explore. It gets pretty fun I have to be honest. 2. Consider emotion So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. Most things that do well have an emotional impact on you. Even if it's how-to content, you might be thinking that's usually pretty straightforward and dry. If you're helping somebody and they're getting value out of it and they're reading it like, "Oh, thank God, I was looking for an answer to this," that is an emotional reaction. So you have to be thinking about how emotionally resonant these ideas are. So part of how we score our ideas or prioritize them or measure their likelihood of succeeding is to think about the emotional components. You can kind of see how these play into these ideas. Salary aspirations, people tie a lot of their worth at work to their salaries. That's a pretty emotional thing. Dating and gossip at work, obviously those social dynamics can get pretty intense. Work/life balance, again now you're talking about your family and your relationships with people. Job satisfaction, similarly to salary aspirations, that can really impact your life. So then I actually recommend to people, when they have ideas, to literally write down all these emotions and see what is going to be part of like the essence of the actual idea. Then, when you're able to say, "Okay, this idea is really going to emotionally resonate with people. They're going to see themselves in this. They're going to be really interested in the results. Then you can start honing in on: What are the different methodologies we can use? What kind of data is available or that we have internally or that we can find or collect that can illustrate this, get at some of those truths that we don't have access to right now? So that's a great place to start if you have kind of questions. Like if you have office gossip and you're like, "I wonder how many people do feel like they participated in that? I wonder how many people have actually had some kind of ramification at work because of that or have suffered themselves?" I don't know the answer. So if you want to run a survey about that, that could be really interesting to people. So zoom out. Think about all the different types of subtopics you can talk about now that you have zoomed out. Then consider the emotional factors of all those ideas and then start sorting based on that. See where you can collect data to kind of fulfill those types of ideas. Once you're onto something like that, a lot of the time your intuition will tell you. If you find it interesting, if you want to know the answer, certainly give it a shot executing it. Then you can pitch it to publications. So that is the short version of how we do all this. I'm happy to answer any questions you have. You can find me on Twitter @millanda. But that is the gist of tangential content. It is extremely effective. Give this a shot. Whether it's on your blog or if you do decide you want to pitch it to media publications and go for those links, I highly recommend it. Thank you so much for watching. Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Technological advancements and increasing demand for internet and social media have changed the marketing game for businesses of all sizes.The global digital marketing market is growing, due to evolving trends, such as increasing adoption of digital media, cloud adoption, customer marketing automation, online Public Relations (PR), social media marketing, and video marketing.Optimization of digital experience to meet changing customer preferences is also driving the demand for DMS solutions.Request For Customization @ https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=52158190Major vendors in the global Digital Marketing Software Market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).Media companies invest in digital marketing software for integrating the data and analytics from multiple sources.Data and analytics, email marketing, marketing automation, messaging, and social media marketing are 5 domains where this vertical is expected to invest heavily in the coming years.Hence, the media and entertainment vertical provides various growth opportunities for digital marketing software vendors to invest in.Request a Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=52158190With the increasing usage of internet, a large number of customers are active on social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube.
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Facebook avatars are a great way to represent yourself on social platforms.It is an exclusive feature of Facebook that allows you to transform your image into a cartoon, which can be used as a profile picture on both Facebook and Messenger.You can also use these stickers across platforms, including Instagram, Twitter, and Snapchat.Log in to your Facebook account through your phone’s app and click on the hamburger menu.If you have an iOS device, you can find this menu in the lower right corner.In Android devices, it is available in the upper right corner.Now scroll the app interface and locate the button “See More.”Click on the “See More” option; you will see the option like “Avatars.” Please note that your Facebook app should be updated.Then tap on the button Avatar and go ahead toward creating your image in a cartoon form.Here you get different types of skin colors.
Social media comprises of social networks (LinkedIn and Facebook), microblogs (Twitter) and content communities (YouTube).Any one can develop a website, but building a reputed presence is not an easy task.If you want the best social media services, you must hire professionals such as search engine optimization specialists who will ensure that your marketing campaign will pay off.The following are the business advantages of using professional media services in your social media marketing campaign.SkillWhen you hire professionals such as a web designer or a search engine optimization specialist, they bring with them exceptional special skills and techniques.Social media Buy TikTok likes  services such as these will make sure that your company's website receives visitor traffic and a favorable reputation among your customers.By carrying out efficient media services, they help maintain a link with your customers.
Many a digital marketer have cheated their substantial potential to reach multitudes of men and women worldwide.Producing a cultural media plan is among the most convention for a lot of corporations who hope to increase their exposure online.This has designed this specific place has become saturated.Therefore they should ask themselves: How does one be noticeable above the rest?In an on line report printed by Forbes Magazine, it explained that to ensure that a plan to endure your competition, it must be innovative.The manufacturer also becomes more remarkable to newcomers.You is likewise seen as a leader among your peers.Based on said article, how innovative a cultural press campaign is depends upon these critical characteristics:Nevertheless, creating improvements in how they industry themselves is only half the fight for businesses.They need to also manage to keep the readers they've gained in their campaigns.According to a small business publication Entrepreneur's article, many companies only concentrate on reeling in more new supporters than they're with maintaining them.
Social media services are one of the best ways to generate volumes of web traffic for your business websites.SMO platforms such as blogs, review websites, social networking websites such as Twitter and Facebook, online video streaming sites such as YouTube offer prospective avenues for the small businesses to reach out to their targeted audience.Social media offers the best possible ways of generating in-bound links.In-bound links account for better search engine rankings.These companies aim to help the business websites to rank higher in the organic search result pages.Social media services help in increasing the online visibility to the websites.These companies rendering SMO services USA also utilize viral video campaigns to establish their client's brands in the best way.Spreading the Word of the MouthBy initiating communication at an inter-personal level and intimating the audience through regular updates, the SMO services tend to make your services popular in most subtle and sensible way, sans blatant promotion.Making Brands and Services PopularSocial media services are utilized by the businesses to popularize their products via popular SMO websites.Social media sites are also the best place of getting the customer's honest feedback about your brand and service.
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Social media comprises of social networks (LinkedIn and Facebook), microblogs (Twitter) and content communities (YouTube).Any one can develop a website, but building a reputed presence is not an easy task.If you want the best social media services, you must hire professionals such as search engine optimization specialists who will ensure that your marketing campaign will pay off.The following are the business advantages of using professional media services in your social media marketing campaign.SkillWhen you hire professionals such as a web designer or a search engine optimization specialist, they bring with them exceptional special skills and techniques.Social media services such as these will make sure that your company's website receives køb følgere visitor traffic and a favorable reputation among your customers.By carrying out efficient media services, they help maintain a link with your customers.
Roots Analysis has done a detailed study on Cell and Advanced Therapies Supply Chain Management Market: Focus on Technological Solutions (Cell Orchestration Platforms, Enterprise Manufacturing Systems, Inventory Management Systems, Laboratory Information Management Systems, Logistics Management Systems, Patient Management Systems, Quality Management Systems, Tracking & Tracing Systems, and Other Software), 2019-2030, covering key aspects of the industry’s evolution and identifying potential future growth opportunities.To order this 510+ page report, which features 185+ figures and 400+ tables, please visit this link Key Market InsightsPresently, over 160 innovative, software-enabled systems are being used to efficiently manage and streamline various aspects of the complex supply chain of cell and advanced therapiesCompany involved in this domain are putting in significant efforts to develop advanced software solutions and also differentiate their offerings, from those of other industry players, in order to maintain a competitive edgeNorth America is the major hub of innovation in this field, serving as the base for companies of all sizes, which are primarily engaged in developing cloud-based solutions for diverse applicationsThe cell and advanced therapies market is characterized by an elaborate value chain, involving a multitude of processes and several stakeholders, each having a discrete set of priorities and requirementsIncrease in partnership activity reflects the growing interest of stakeholders in this industry; over 50% of reported deals were established to deploy software solutions for enhancing visibility and supply chain performanceAn analysis of recent activity on Twitter reveals the increasing interest and ongoing efforts of industry stakeholders in providing needle-to-needle traceability and supply chain orchestration solutionsGiven their cost saving potential across different processes and operations, we expect the cell and advanced therapy supply chain solutions market to grow at an annualized rate of around 25% over the next decadeIn the mid-long term, the projected opportunity is anticipated to be well distributed across various global regions, different end uses / applications and mode of deployment of various proprietary software solutions For more information, please visit https://www.rootsanalysis.com/reports/view_document/cell-therapies-supply-chain/260.html Table of Contents PREFACE1.1.Software Solutions for Cell and Advanced Therapies Supply Chain Management3.4.1.Recent Developments and Upcoming Trends3.6.1.Competitiveness Analysis: Software Solution Providers5.4.1.Supply Chain Management Software Solution Portfolio6.2.3.
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