Everything we know about Microsoft's forthcoming game console, which is almost everything at this point.
Native apps are native to a particular mobile platform's development environment—be it Android, iOS, or even now defunct Windows Mobile OS.
Based on the assessment, a choice among intricate cross-platform app development approach and separate native apps should be made.
With this article, I intend to dispel this confusion as it is essential to know the real differences in making a sound decision among these.
Web apps are general-purpose apps that can be accessed through mobile-compatible web browsers.
For iOS, native app development is done using Swift and Objective-C programming languages using Xcode integrated development environment.
They have limited access to mobile’s native functionality such as media, geolocation, state, etc.
Antitrust laws were created to keep the big conglomerates, or trusts, that were forming across oil, railroad, steel, and other sectors in the late 1800s and early 1900s from growing too large and powerful.
Now, they're coming after 21st-century big tech.
Amazon CEO Jeff Bezos, Google and Alphabet CEO Sundar Pichai, Facebook CEO Mark Zuckerberg, and Apple CEO Tim Cook will attempt to make their case as to why their firms aren't infringing on the competition in a hearing Wednesday.
The hearing is part of a yearlong congressional investigation into online market competition.
The ongoing investigation could eventually lead to more specific legislation designed to keep tech companies from growing too big and mighty — just like how three original antitrust laws began reining in the oil and railroad companies over 100 years ago.
Visit Business Insider's homepage for more stories.
The CEOs of Apple, Amazon, Google, and Facebook will be grilled in front of Congress on Wednesday over whether they violate antitrust regulations.
The law term "antitrust" has a long history in the United States. These hearings will attempt to determine if antitrust regulations can be applied to four large tech companies that dominate the industry.
But let's back up a bit: What does "antitrust" mean?
Around the turn of the 20th century, "trust" was used as a term to describe a new type of large corporation, as American business titans in the steel, oil, railroad, and banking industries began to form larger conglomerates. For example, the railroad sector needed corralling as hundreds of smaller railroad operators were acquired and clumped together into mega-companies. Another example is Standard Oil, a major oil monopoly, or trust, run by John D. Rockefeller starting in the late 1800s and into the 20th-century.
And so regulators sought to establish laws to keep big businesses across every sector from growing too large and powerful and to maintain a healthy amount of competition in the market.
Trust: This term refers to the big businesses (in this case, in railroad, oil, and steel) that began to form and encroach on smaller competitors in the US
Antitrust: The term that was given to the "trust-busting" set of laws that were created to counteract that encroachment and stem the corporations' growth in size and power
There are three core federal US antitrust laws you should care about: the Sherman Act of 1890, the Clayton Act of 1914, and the Federal Trade Commission Act of 1914. The latter would lead to the creation of the Federal Trade Commission, which is the main government entity tasked with enforcing antitrust laws today.
Here's what they do, according to Investopedia:
Sherman Act of 1890: This is the backbone of American antitrust policy. It allows the federal government to take companies to court that it believes are participating in anticompetitive practices and abusing their monopoly power.
Clayton Act of 1914: This act was passed to fill in the gaps left by the Sherman Act. It prohibits certain business practices that can weaken economic competition, like anticompetitive mergers and acquisitions and price-fixing.
Federal Trade Commission Act of 1914: Similarly to the Clayton Act, this one was passed to further round out antitrust legislation and banned more competitive practices that were deemed unfair or deceptive, such as those that violate consumer protection laws.
How have these laws been used to rein in US businesses in the past?
The Sherman Act was used to break up Standard Oil, which was found to have lowered their prices specifically to drive their competitors out of business, in the early 1900s. It was divided into dozens of companies, including what is now ExxonMobil and Chevron.
In 1969, the US Justice Department filed a lawsuit against IBM, the New York-based tech firm whose computer market dominance put it on the government's radar. However, the case was thrown out.
In 1982, the US under President Reagan used the Sherman Act to divide phone service goliath AT&T, or "Ma Bell," into eight different companies, or "Baby Bells."
And in the late 1990s, Microsoft was hit with an antitrust lawsuit as Internet Explorer began to dominate the internet browser market by bundling its browser with Windows software and making it difficult for Windows users to install and run competing browsers. A federal judge ruled that the company was indeed in violation, and the company settled in 2001, but it was a pivotal moment for the tech industry as its players began to realize they may have to eventually reckon with oversight from Uncle Sam.
Why is it bad if companies break antitrust laws?
The main reason is that economists say healthy competition is key to a steady, thriving economy, one in which small business owners and consumers benefit. If big businesses squash out smaller competitors, and the market is instead ruled by a small number of monopolies, that could result in a shaky economy. Consolidating economic power into a handful of companies could also be dangerous to the nation's democracy, as Wired notes.
So what's the parallel between tech companies and the big businesses around the turn of the 20th century?
Google, Amazon, Apple, and Facebook — the world's most powerful tech companies — are being investigated over business practices designed to step on smaller competitors and maintain their dominant position in the marketplace. They're all being investigated over antitrust violations, but they're not necessarily being probed for the same thing:
Google: Lawmakers will likely question CEO Sundar Pichai regarding the company's iron grip on the advertising and search market and how it has affected other online businesses.
Amazon: The Seattle-based firm will be investigated over whether it promotes its own brands ahead of third-party sellers on its online marketplace.
Apple: CEO Tim Cook will likely field questions regarding claims that the company gives its own apps special treatment over third parties in its App Store.
Facebook: The social media giant is in the spotlight for the acquisitions it has made in recent years of would-be competitors, like WhatsApp and Instagram.
Why are antitrust laws difficult to enforce in tech?
Simply put, these laws were created in the late 1800s and early 1900s. Retrofitting the century-old laws — or creating new ones — to accommodate 21st-century companies offering products that are at the forefront of tech innovation won't be an easy task.
There is also the issue that "anticompetitive" laws in the US need to show that consumers are being harmed, something much harder to do when it comes to big tech. Take the example of a search engine like Google dominating. When Standard Oil controlled the marketplace, consumers had only one option for where to buy. Google, meanwhile, wins because consumers mainly choose to use Google. Consumers aren't being harmed – but other companies that want to compete against Google (or Apple or Facebook or Amazon) arguably are. The task in front of Congress is determining whether that's enough to declare these tech companies in violation of antitrust regulation.
So then what's going to happen?
As a direct result of Wednesday's hearing, almost nothing. This isn't a trial, and no one will be found guilty at the end of the inquiry. The hearing is instead an opportunity for lawmakers to question the tech executives and gather evidence about their business practices by listening to their testimonies. The lawmakers involved in the hearing sit on the House Judiciary's antitrust subcommittee, a group that has already been conducting a yearlong investigation into how companies operate in the digital marketplace. The subcommittee members have been speaking with smaller competitors, who have alleged that tech's biggest firms engage in anticompetitive business practices.
The leaders of the "big four" tech companies will attempt to make their case as to why they aren't infringing on the competition. Their answers will inform the subcommittee's ongoing investigation, which could eventually lead to more specific legislation designed to keep tech companies from growing too large and powerful — just like how the three original antitrust laws began reining in big oil and big railroad over 100 years ago.SEE ALSO: The leaders of the world's most powerful tech companies — Apple, Amazon, Facebook, and Google — will be speaking in front of Congress this week. Here's what we're expecting, and why it's a huge deal.
Join the conversation about this story » NOW WATCH: How 'white savior' films like 'The Help' and 'Green Book' hurt Hollywood
Amazon CEO Jeff Bezos, Google and Alphabet CEO Sundar Pichai, Facebook CEO Mark Zuckerberg, and Apple CEO Tim Cook will all face questioning from Congress in a hearing Wednesday.
The hearing is the latest development of a year-long Congressional investigation into online market competition.
Here's what you need to know about why it's happening, why it's important, and what could come of it.
Visit Business Insider's homepage for more stories.
What is all of this about anyway?
Google, Apple, Facebook, and Amazon are being investigated for potential antitrust violations. That means lawmakers are trying to figure out whether the companies have used anti-competitive business practices designed to stifle smaller competitors and to maintain a monopoly of the markets. Antitrust laws have a century-old history in the US for keeping such mega-corporations across various sectors — oil, railroad, finance — from getting too big and powerful. But these laws aren't yet well-suited to apply to tech firms at the forefront of 21st-century innovation.
How long has this been going on?
This hearing is just one pit stop in an antitrust investigation that Congress has been conducting for over a year. Smaller competitors on the rise have testified in front of the House Judiciary subcommittee since June alleging the big four's use of anti-competitive business practices.
Why is this important?
This hearing is the first time the four CEOs will testify at the same Congressional hearing. And it's the first time Bezos, the richest person in the world with a net worth of $171.6 billion, will testify before Congress. But most notably, this is one of the first steps toward laying the groundwork for antitrust regulation in the tech world. The hearing also comes as the industry continues to reel from the "Techlash," or widespread backlash against tech that especially picked up steam in 2018. Issues such as user data privacy, abuse of power, and the role these firms can play in influencing political outcomes have contributed to a growing animosity and weariness of big tech.
Who exactly will be testifying, or giving their testimonials?
The CEOs of the American technology industry's most powerful companies. Facebook's Mark Zuckerberg, Google's Sundar Pichai, Amazon's Jeff Bezos, and Apple's Tim Cook will all be in attendance, likely virtually. Lawmakers have also called upon Twitter CEO Jack Dorsey to attend the hearing in light of the widespread hack that took over the site on July 15. The hack exposed Twitter's vulnerability to security breaches. It's still unclear whether or not Dorsey will attend.
And what are they being investigated for specifically?
They're appearing together in the same hearing, but each company isn't necessarily being probed for the exact same thing.
Lawmakers will likely question Google in regard to its iron grip on the ad and search market. Apple is being investigated over claims that it gives its own apps special treatment over third parties in its App Store. Facebook is in the spotlight for the acquisitions it has made in recent years of would-be competitors, namely WhatsApp, Instagram, and Giphy. And Amazon will be probed for potentially promoting its own brands ahead of third-party sellers.
If each company is being accused of different antitrust violations, why are they doing a joint hearing?
The House representatives involved in the antitrust investigation chose to question the four CEOs together. But as Protocol notes, doing so may not be as effective as if they testified separately, which would have allowed lawmakers to tailor their questions more specifically to each company instead of doing a blanket inquiry.
What's going to happen during the hearing?
The lawmakers will take turns grilling the CEOs with their questions, many of which may overlap. The questions will probe the executives into laying out aspects of their business practices, and the CEOs in turn will attempt to make the case for why they aren't infringing on the competition.
It's unclear which order the CEOs will be questioned in or whether they'll be questioned one at a time or alternately. This type of hearing can sometimes go on for hours.
Is this the first time this has happened?
The four CEOs appearing together in an antitrust hearing, yes. But this isn't the first time an antitrust investigation has taken over the tech world. In the late 1990s, Microsoft was hit with an antitrust lawsuit as the Seattle firm began gaining dominance in the internet market. A federal judge ruled that the company was indeed in violation, and Microsoft reached a settlement with the government in 2001, but the case has gone down in history as one of the more high-profile examples of the effect that antitrust laws can have on tech.
What will happen afterward? Will they be found guilty of something?
The hearing isn't a trial with a verdict. Instead, it's for lawmakers to question the tech execs and gather evidence through their testimonies that can inform the subcommittee's ongoing investigation. But the broader investigation could eventually result in legislation designed to keep tech companies from growing too large and powerful.
Can I watch the hearing?
Yes. The hearing is scheduled to take place at Washington, DC's Rayburn House Office Building at the Capitol, but it'll be live-streamed on the House Judiciary Committee's YouTube channel. Click here to watch it.
Per the hearing notice, lawmakers and witnesses are allowed to attend virtually. Sources told Reuters that the four CEOs will do exactly that, so you may not see them in a courtroom. Instead, they'll likely be tuning in via video.
When is this happening?
It's now slated for Wednesday, July 29 at noon ET, or 9 a.m. PT, according to the House Judiciary website. It was originally scheduled for Monday but postponed due to a memorial service for Rep. John Lewis, who will lie in state at the US Capitol this week.SEE ALSO: Lawmakers in charge of grilling Apple, Amazon, Google, and Facebook on antitrust own thousands in stock in those companies
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These application and software programs are either installed already during the mobile device's manufacturing or bought from software providers for mobile phones and then installed in the phone, or downloaded directly to the mobile phone through its web browser (via its HTTP functionality that uses client- and server-side processing).But since this is a very broad topic, this article will help you familiarize yourself with what mobile application development is all about.Software and application programs for mobile phones are being designed, built and developed to run on the most well-known mobile device platforms and environments today.These are the Android OS, the Blackberry OS, the HP webOS, Windows Mobile, the Symbian OS and the Apple iOS.Through the commonly used ARM Architecture, the codes and binaries of the mobile app are executed in machine format for reading by the device's processor.Development of mobile apps though, still have to be done using tools for specific mobile operating systems.
In the last few years, there has been an immeasurable growth in the use of smartphones and tablets in the mobile market.The slew of features offered by vendors has contributed to making these devices pervasive in the corporate environment.Which mobile phone operating system has invaded your corporate sphere?Is it an IOS phone, an Android phone, a Windows Mobile 7, or a BlackBerry?Is it all of them or two or more device operating systems?If so, has your organization embraced a Mobile Device Management Solution?Visit: http://busictpartners.mystrikingly.com/blog/importance-of-mobile-device-management-and-office-365-solutions-for-businesses
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Bill Gates has suggested if it wasn’t for the costly and prolonged antitrust lawsuit in 1998, Microsoft would be the dominant player in the mobile OS world not Google.This lawsuit, which lasted roughly three years, proved to undermine the Microsoft dominance on the technology world.With the playing-field levelled for competition, Microsoft gradually fell back into the chasing peloton, though founder Bill Gates suggested there was a much bigger impact for the business.“There’s no doubt that the antitrust lawsuit was bad for Microsoft, and we would have been more focused on creating the phone operating system,” said Gates at the DealBook Conference in New York.“Instead of using Android today, you would be using Windows Mobile.I was just too distracted that I screwed that up because of the distraction.
Microsoft has had no luck in the smartphone industry.Its Windows Mobile project was wrecked in just a few years, and force it to leave this sector.Bill Gates tried to give a different reading of what happened over time, saying that today everyone would use Windows Mobile if Microsoft had not been involved in an antitrust investigation by the United States Department of Justice.Speaking to The New York Times, Gates explained what mistakes the company made in the mobile sector.“There’s no doubt that the antitrust lawsuit was bad for Microsoft, and we would have been more focused on creating the phone operating system and so instead of using Android today you would be using Windows Mobile,” claimed Gates.“If it hadn’t been for the antitrust case… we were so close, I was just too distracted.
A recent interview with Microsoft co-founder Bill Gates led to some surprising revelations pertaining to Windows Mobile and Android.This is a modal window.A few years ago, mobiles phones were powered by SymbianOS, iOS, Android and Windows Mobile.Bill Gates was recently in an interview, wherein the discussions touched upon the company's doomed OS.According to the Microsoft co-founder, the antitrust case was the reason for the failure.Moreover, he believes modern smartphones would be running on Redmond-based tech firm's platform if it wasn't for the legal debacle.
Just as former Microsoft exec and former Nokia CEO Stephen Elop feared, the mobile market has become a two-horse race between Android and iOS.More than that, however, Android has overtaken Windows as the most Internet-connected platform and iOS, particular iPadOS, threatens to displace Windows on some fronts.In some alternate reality, however, Windows Mobile could have been the dominant mobile platform, a possibility that, at least according to Microsoft founder and ex-CEO Bill Gates, was destroyed by the US government’s antitrust lawsuit in 1998.It was a distraction, Gates told the New York Times.The case took much of Microsoft’s resources and attention that could have been applied instead to its mobile operating system.Had that case not happened, Microsoft would be a very different company and Gates would have been CEO for a bit longer as well.
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