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Oodles Marketing 2020-06-15
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The COVID-19 pandemic has restricted citizens to their homes in every part of the world.

Making the use of Amazon Listing Optimization Services, several local retail stores have connected with the eCommerce platform to take online orders.

In this article, we highlight the methods Amazon sellers can use to avert the impact of COVID-19 on their business.Adapt to new strategiesIt’s been several weeks since the COVID-19 outbreak was declared a global pandemic that led to social distancing and country-wide lockdowns.

With disruptions in the supply chain due to imposed lockdowns, the recent policy changes restricted the FBA inventory shipments of non-essential items.Also Read: How Amazon FBA Can Boost Your Retail BusinessThe move aims at freeing up spaces in the Amazon fulfillment centers to stockpile household staples, groceries, medical supplies, and other essential items.

For sellers who are unable to handle, they can partner with a 3rd party logistics (3PL) company, shift the inventory to their warehouse, and let them fulfill the orders.

However, during these trying times, it is advisable to adjust the ad expenditures due to high demand and limited supplies.

collect
0
Oodles Marketing 2020-08-24
img

Sellers have understood the importance of Amazon reviews and are trying to figure out ways to get good ones.

The Number of reviews (of course the positive ones) plays a very big role in Sales.

Whereas Products having 5% or above product review rate could block the review block.Pro Tips  to Get Reviews on Amazon Follow Amazon Guidelines Just like any other platform, Amazon has its own guidelines that need to be followed.

Sell Good and Genuine ProductYou should focus more on the quality of your product, rest everything will fall into its place.

Ask Customers to give feedbackYou can reach out to all your customers with a personal note in their packaging.

It is the customer's choice of what they have to write and how many ratings they have to give.

collect
0
Oodles Marketing 2020-09-14
img

Amazon is one of the leading and highly competitive e-commerce platforms for Amazon sellers.

Let’s explore the benefits of using Instagram for Amazon sellers and how to effectively use it for yielding better results.

Some of these are:Lets you demonstrate your products in a way that captures your prospects’ interestAllows you to promote your products through creative visualsIncreases brand awareness by maximizing your visibilityProvides a convenient way for consumers to shop directly by clicking on the link included thereinStimulates your customers’ buying decisionsImproves your conversion rate and boosts sales How to Use Instagram for Amazon Marketing?

Create a theme that makes your Instagram profile visually appealing.

It can also help in increasing the reach of your standard posts.

Ask questions, take reviews, provide links to your Amazon pages to connect with your customers.

collect
0
Oodles Marketing 2020-08-07
img

To ensure its advertising expansion in compliance with the current health regulations, Amazon introduced the following changes-   For Sponsored Product adsUnified Ad groupsEarlier, vendors (product supplier) couldn’t segment their sponsored ads with ad groups.

It was exclusive for amazon sellers (retailers) on the platform.

Now, vendors have overall control for segmentation across different product categories.Negative keywordsNegative keywords were active only within manual campaigns.

These keywords prevent an ad from being displayed by an irrelevant text or phrase.

This system gives insight into what keywords people use for searching and buying a product.

Amazon garnered a lot of attention since its inception.

collect
0
Oodles Marketing 2019-12-13
img

Amazon Sellers and merchants need to follow effective marketing strategies to boost their product sales through proper Amazon listing optimization services.

However, they must adhere to certain e-commerce guidelines and trademark laws while formulating their strategies.

Using Amazon SEO Services, you can use an online marketplace that enables sellers to list and display their products to a worldwide audience.

Some Amazon sellers have an established brand and manufacture their own products while some procure them from the vendors.

Trademark Law protects a brand’s identity such as words, symbols, and designs.

without permission), it’s called trademark infringement.Amazon Trademark Infringement ClaimsUsing good techniques of Amazon SEO Services, Sellers comply with the intellectual property laws that include trademark and copyright ownership.

collect
0
Oodles Marketing 2019-12-10
img

The extensive outreach of Amazon has established it as the world’s largest e-commerce marketplace.

As the competition is intense, sellers look for ways to optimize their product listings for a profitable outcome.

Amazon listing optimization services and Amazon SEO services are witnessing an increase in demand, thus enabling service providers to step in.

If you have developed an online store through Shopify or other e-commerce platforms, you would endorse the idea of listing products on Amazon.

Since Amazon is an open marketplace and has a greater reach, it would benefit the sellers in every way.

Hence, it necessitates the optimization of product listings for SEO for better search visibility.

collect
0
Oodles Marketing 2019-12-24
img

E-commerce is a rapidly growing industry that continues to attract significant investments.

The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2.

At 14.3%, the share of online retail sales went up from 12.9% in 2017.

Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy.

It also highlights the importance to avoid common e-commerce marketing mistakes, whether you are a novice business or an established player.

In this blog post, we have listed some common e-commerce mistakes that are avoidable.For any E-commerce or Amazon Advertising Management Services, you can reach out to us!Poor Platform SelectionE-commerce platforms play an important role in running and operating an online store.

collect
0
Oodles Marketing 2020-11-12
img

If consumers are noticing you on both platforms, it will increase their chances of buying.

Break it down into three-four ad groups.

Amazon Auto-Suggest KeywordsIf you want to find long-tail keywords, type in a keyword in the Amazon search bar, and look at what other keywords show up in the dropdown.

HeadlineThe headline is the most important component of your text ad.

You can also use dynamic parameters within an ad.

Adding Google Analytics Tracking Code to the landing page will enable you to remarket to people who took specific actions.

collect
0
Oodles Marketing 2020-09-30
img

The aim is to set a brand and product apart from the competition and we have succeeded in doing so for our clients.In this article, we will provide insights into the Amazon Marketing Services and how it bridges the gap between a seller and a consumer.Keys To Devising A Strong Amazon Marketing StrategyOptimizing a product listing is a consistent process.

Hence, retailers often go for PPC ads for instant success.

So, we will focus more on the AMS ad types.One can understand how powerful Amazon’s advertising business is, that even retailers who are not directly selling on it are open to advertising there.

Amazon’s search offering is one of the best because marketers can easily see the return on advertising investment based on actual sales.According to Chris Humber, Head of Search at GroupM/Catalyst: “Amazon has transactional data, it knows who you are and what you are purchasing.

It’s the Holy Grail, and what Google would like to have, the missing piece that allows Amazon to move from predictive to prescriptive search, so they can recommend proactively.”                   Source: Business InsiderAs the graph shows, Amazon’s ad revenue is set to grow every year for the next 4 years.

Considered as the top-of-the-funnel ads because customers are typically at the beginning of their buyer’s journey.Sponsored Products - Powerful and ComplexThese are targeted CPC ads that appear alongside search results, either on the right side or at the bottom of the page, and on product detail pages.

collect
0
Oodles Marketing 2020-10-23
img

The Audience on Amazon is Ready to BuyAccording to a survey conducted, forty-four percent of online shoppers begin their product searches on Amazon.

Sales volume plays a significant role in the product’s position in search results.

Customer reviews are extremely influential; users trust reviews posted by existing customers.

The most popular Amazon advertisement type is Sponsored Product ads, it displays the advertised products in the user’s search results.

If the product has already gained positive feedback, the chances of customers buying it increases substantially.

It assists businesses in gaining visibility and increasing overall sales.

collect
0
Oodles Marketing 2020-09-04
img

If consumers are noticing you on both platforms, it will increase their chances of buying.

Break it down into three-four ad groups.

Amazon Auto-Suggest KeywordsIf you want to find long-tail keywords, type in a keyword in the Amazon search bar, and look at what other keywords show up in the dropdown.

HeadlineThe headline is the most important component of your text ad.

You can also use dynamic parameters within an ad.

Adding Google Analytics Tracking Code to the landing page will enable you to remarket to people who took specific actions.

collect
0
Oodles Marketing 2020-07-27
img

But, a seller might want to reconsider this thought with the opportunities Facebook advertising has to offer.What is Facebook advertising?As described by Facebook, Facebook advertising refers to the paid ads by businesses designed in their voice to reach their target audience.

Awareness includes all the objectives that might pique customer interest in a product or service.

CONSIDERATION- Consideration focuses on generating leads and driving engagement.

Sellers become self-reliant to run their independent ad campaigns.

Gain Competitive advantageAn Amazon seller only needs to rank for the top keywords and take advantage of its inbound marketing.

This way sellers get the undivided attention of a customer.Improve Customer Relations and Brand RecallAmazon sellers create several touchpoints for their products via Facebook ads.

collect
0
Oodles Marketing 2020-07-21
img

Amazon made this change to include all its services under an umbrella brand in September 2018.

The Amazon advertising console offers the following products-Sponsored productsSponsored brandsDisplay adsVideo adsAmazon DSPCustom ad services and Amazon attributionWhat is Amazon Video Ad?

Amazon displays them over its subsidiaries like IMDb and across the web as independent videos.

Benefits of Amazon Video AdsAccording to a 2019 study, 75% of Amazon customers use the Amazon marketplace for discovering new products and brands (Source: CPC Strategy and Survata).

Having said that, Amazon video ads bring the following benefits for a business- Out-stream video ads target the right audience.

It empowers brands to provide relevant content.Amazon places out-stream video ads along with a display campaign.

collect
0
Oodles Marketing 2020-10-29
img

Better Product VisibilityWe improve your products’ visibility for better sales with Amazon listing optimizationsHigher Conversion RatesOur data-driven AMS campaigns focus on improving your product sales with higher conversion ratesTotal Budget ControlOur Amazon marketers provide complete transparency with budget allocation for your AMS campaigns.

We set your daily budget with keyword bids to improve the quality score of your ad campaignsOur 360-degreeAmazon Marketing ServicesWe provide end-to-end Amazon marketing services that include Amazon search engine optimization and Amazon listing optimizationAmazon Basics (Organic)Our Amazon SEO services increase your products’ visibility and your Amazon store’s conversion ratesAmazon consultingProduct listingContent creationAmazon SEOAmazon FBAProduct optimization servicesAmazon Storefront ConsultingKeyword targetingProduct image optimizationsCustomer reviews and FAQsAmazon Account Management Off-page ActivitiesWe use the latest tools and techniques to engage with your target audience and improve brand recognitionBlog submissionsGuest bloggingLink buildingAmazon copywritingSocial bookmarkingAd postingBlog commentingForum submissionsImage sharing Amazon Marketing ServicesWe provide 360-degree support for Amazon marketing services to prominently showcase your products in top Amazon searchesSetting up AMS campaignsBudget allocationAmazon pricing strategyAmazon growth strategiesCampaign optimizationAmazon review managementAmazon sales acceleration servicesConversion trackingKeyword targetingLocation targetingAge-group and gender targeting Pay-per-click AdvertisingOur Amazon marketers create, manage, and optimize your PPC ad campaigns with improved quality score to increase conversion ratesAmazon sponsored adsSponsored brand campaignsHeadline search adsProduct display adsGoogle search campaignsShopping campaignsDisplay campaignsFacebook adverts

collect
0
Oodles Marketing 2020-06-15
img

The COVID-19 pandemic has restricted citizens to their homes in every part of the world.

Making the use of Amazon Listing Optimization Services, several local retail stores have connected with the eCommerce platform to take online orders.

In this article, we highlight the methods Amazon sellers can use to avert the impact of COVID-19 on their business.Adapt to new strategiesIt’s been several weeks since the COVID-19 outbreak was declared a global pandemic that led to social distancing and country-wide lockdowns.

With disruptions in the supply chain due to imposed lockdowns, the recent policy changes restricted the FBA inventory shipments of non-essential items.Also Read: How Amazon FBA Can Boost Your Retail BusinessThe move aims at freeing up spaces in the Amazon fulfillment centers to stockpile household staples, groceries, medical supplies, and other essential items.

For sellers who are unable to handle, they can partner with a 3rd party logistics (3PL) company, shift the inventory to their warehouse, and let them fulfill the orders.

However, during these trying times, it is advisable to adjust the ad expenditures due to high demand and limited supplies.

Oodles Marketing 2020-09-14
img

Amazon is one of the leading and highly competitive e-commerce platforms for Amazon sellers.

Let’s explore the benefits of using Instagram for Amazon sellers and how to effectively use it for yielding better results.

Some of these are:Lets you demonstrate your products in a way that captures your prospects’ interestAllows you to promote your products through creative visualsIncreases brand awareness by maximizing your visibilityProvides a convenient way for consumers to shop directly by clicking on the link included thereinStimulates your customers’ buying decisionsImproves your conversion rate and boosts sales How to Use Instagram for Amazon Marketing?

Create a theme that makes your Instagram profile visually appealing.

It can also help in increasing the reach of your standard posts.

Ask questions, take reviews, provide links to your Amazon pages to connect with your customers.

Oodles Marketing 2019-12-13
img

Amazon Sellers and merchants need to follow effective marketing strategies to boost their product sales through proper Amazon listing optimization services.

However, they must adhere to certain e-commerce guidelines and trademark laws while formulating their strategies.

Using Amazon SEO Services, you can use an online marketplace that enables sellers to list and display their products to a worldwide audience.

Some Amazon sellers have an established brand and manufacture their own products while some procure them from the vendors.

Trademark Law protects a brand’s identity such as words, symbols, and designs.

without permission), it’s called trademark infringement.Amazon Trademark Infringement ClaimsUsing good techniques of Amazon SEO Services, Sellers comply with the intellectual property laws that include trademark and copyright ownership.

Oodles Marketing 2019-12-24
img

E-commerce is a rapidly growing industry that continues to attract significant investments.

The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2.

At 14.3%, the share of online retail sales went up from 12.9% in 2017.

Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy.

It also highlights the importance to avoid common e-commerce marketing mistakes, whether you are a novice business or an established player.

In this blog post, we have listed some common e-commerce mistakes that are avoidable.For any E-commerce or Amazon Advertising Management Services, you can reach out to us!Poor Platform SelectionE-commerce platforms play an important role in running and operating an online store.

Oodles Marketing 2020-09-30
img

The aim is to set a brand and product apart from the competition and we have succeeded in doing so for our clients.In this article, we will provide insights into the Amazon Marketing Services and how it bridges the gap between a seller and a consumer.Keys To Devising A Strong Amazon Marketing StrategyOptimizing a product listing is a consistent process.

Hence, retailers often go for PPC ads for instant success.

So, we will focus more on the AMS ad types.One can understand how powerful Amazon’s advertising business is, that even retailers who are not directly selling on it are open to advertising there.

Amazon’s search offering is one of the best because marketers can easily see the return on advertising investment based on actual sales.According to Chris Humber, Head of Search at GroupM/Catalyst: “Amazon has transactional data, it knows who you are and what you are purchasing.

It’s the Holy Grail, and what Google would like to have, the missing piece that allows Amazon to move from predictive to prescriptive search, so they can recommend proactively.”                   Source: Business InsiderAs the graph shows, Amazon’s ad revenue is set to grow every year for the next 4 years.

Considered as the top-of-the-funnel ads because customers are typically at the beginning of their buyer’s journey.Sponsored Products - Powerful and ComplexThese are targeted CPC ads that appear alongside search results, either on the right side or at the bottom of the page, and on product detail pages.

Oodles Marketing 2020-09-04
img

If consumers are noticing you on both platforms, it will increase their chances of buying.

Break it down into three-four ad groups.

Amazon Auto-Suggest KeywordsIf you want to find long-tail keywords, type in a keyword in the Amazon search bar, and look at what other keywords show up in the dropdown.

HeadlineThe headline is the most important component of your text ad.

You can also use dynamic parameters within an ad.

Adding Google Analytics Tracking Code to the landing page will enable you to remarket to people who took specific actions.

Oodles Marketing 2020-07-21
img

Amazon made this change to include all its services under an umbrella brand in September 2018.

The Amazon advertising console offers the following products-Sponsored productsSponsored brandsDisplay adsVideo adsAmazon DSPCustom ad services and Amazon attributionWhat is Amazon Video Ad?

Amazon displays them over its subsidiaries like IMDb and across the web as independent videos.

Benefits of Amazon Video AdsAccording to a 2019 study, 75% of Amazon customers use the Amazon marketplace for discovering new products and brands (Source: CPC Strategy and Survata).

Having said that, Amazon video ads bring the following benefits for a business- Out-stream video ads target the right audience.

It empowers brands to provide relevant content.Amazon places out-stream video ads along with a display campaign.

Oodles Marketing 2020-08-24
img

Sellers have understood the importance of Amazon reviews and are trying to figure out ways to get good ones.

The Number of reviews (of course the positive ones) plays a very big role in Sales.

Whereas Products having 5% or above product review rate could block the review block.Pro Tips  to Get Reviews on Amazon Follow Amazon Guidelines Just like any other platform, Amazon has its own guidelines that need to be followed.

Sell Good and Genuine ProductYou should focus more on the quality of your product, rest everything will fall into its place.

Ask Customers to give feedbackYou can reach out to all your customers with a personal note in their packaging.

It is the customer's choice of what they have to write and how many ratings they have to give.

Oodles Marketing 2020-08-07
img

To ensure its advertising expansion in compliance with the current health regulations, Amazon introduced the following changes-   For Sponsored Product adsUnified Ad groupsEarlier, vendors (product supplier) couldn’t segment their sponsored ads with ad groups.

It was exclusive for amazon sellers (retailers) on the platform.

Now, vendors have overall control for segmentation across different product categories.Negative keywordsNegative keywords were active only within manual campaigns.

These keywords prevent an ad from being displayed by an irrelevant text or phrase.

This system gives insight into what keywords people use for searching and buying a product.

Amazon garnered a lot of attention since its inception.

Oodles Marketing 2019-12-10
img

The extensive outreach of Amazon has established it as the world’s largest e-commerce marketplace.

As the competition is intense, sellers look for ways to optimize their product listings for a profitable outcome.

Amazon listing optimization services and Amazon SEO services are witnessing an increase in demand, thus enabling service providers to step in.

If you have developed an online store through Shopify or other e-commerce platforms, you would endorse the idea of listing products on Amazon.

Since Amazon is an open marketplace and has a greater reach, it would benefit the sellers in every way.

Hence, it necessitates the optimization of product listings for SEO for better search visibility.

Oodles Marketing 2020-11-12
img

If consumers are noticing you on both platforms, it will increase their chances of buying.

Break it down into three-four ad groups.

Amazon Auto-Suggest KeywordsIf you want to find long-tail keywords, type in a keyword in the Amazon search bar, and look at what other keywords show up in the dropdown.

HeadlineThe headline is the most important component of your text ad.

You can also use dynamic parameters within an ad.

Adding Google Analytics Tracking Code to the landing page will enable you to remarket to people who took specific actions.

Oodles Marketing 2020-10-23
img

The Audience on Amazon is Ready to BuyAccording to a survey conducted, forty-four percent of online shoppers begin their product searches on Amazon.

Sales volume plays a significant role in the product’s position in search results.

Customer reviews are extremely influential; users trust reviews posted by existing customers.

The most popular Amazon advertisement type is Sponsored Product ads, it displays the advertised products in the user’s search results.

If the product has already gained positive feedback, the chances of customers buying it increases substantially.

It assists businesses in gaining visibility and increasing overall sales.

Oodles Marketing 2020-07-27
img

But, a seller might want to reconsider this thought with the opportunities Facebook advertising has to offer.What is Facebook advertising?As described by Facebook, Facebook advertising refers to the paid ads by businesses designed in their voice to reach their target audience.

Awareness includes all the objectives that might pique customer interest in a product or service.

CONSIDERATION- Consideration focuses on generating leads and driving engagement.

Sellers become self-reliant to run their independent ad campaigns.

Gain Competitive advantageAn Amazon seller only needs to rank for the top keywords and take advantage of its inbound marketing.

This way sellers get the undivided attention of a customer.Improve Customer Relations and Brand RecallAmazon sellers create several touchpoints for their products via Facebook ads.

Oodles Marketing 2020-10-29
img

Better Product VisibilityWe improve your products’ visibility for better sales with Amazon listing optimizationsHigher Conversion RatesOur data-driven AMS campaigns focus on improving your product sales with higher conversion ratesTotal Budget ControlOur Amazon marketers provide complete transparency with budget allocation for your AMS campaigns.

We set your daily budget with keyword bids to improve the quality score of your ad campaignsOur 360-degreeAmazon Marketing ServicesWe provide end-to-end Amazon marketing services that include Amazon search engine optimization and Amazon listing optimizationAmazon Basics (Organic)Our Amazon SEO services increase your products’ visibility and your Amazon store’s conversion ratesAmazon consultingProduct listingContent creationAmazon SEOAmazon FBAProduct optimization servicesAmazon Storefront ConsultingKeyword targetingProduct image optimizationsCustomer reviews and FAQsAmazon Account Management Off-page ActivitiesWe use the latest tools and techniques to engage with your target audience and improve brand recognitionBlog submissionsGuest bloggingLink buildingAmazon copywritingSocial bookmarkingAd postingBlog commentingForum submissionsImage sharing Amazon Marketing ServicesWe provide 360-degree support for Amazon marketing services to prominently showcase your products in top Amazon searchesSetting up AMS campaignsBudget allocationAmazon pricing strategyAmazon growth strategiesCampaign optimizationAmazon review managementAmazon sales acceleration servicesConversion trackingKeyword targetingLocation targetingAge-group and gender targeting Pay-per-click AdvertisingOur Amazon marketers create, manage, and optimize your PPC ad campaigns with improved quality score to increase conversion ratesAmazon sponsored adsSponsored brand campaignsHeadline search adsProduct display adsGoogle search campaignsShopping campaignsDisplay campaignsFacebook adverts