As technology continues to advance, strategies evolve and adapt and one such example of what new technology brings forth in terms of effective marketing is the marketing model called Performance-based marketing or simply Performance marketing.This strategy stemmed out of new software and tools made available for companies to help monitor and track down their traffic and marketing, specifically advertising performance.
A set goal makes it a lot simple and straight-forward to monitor and track your progress post-campaign launch.Target Audience âThe new programmatic marketing makes it easy work to target your audience, but It is important to know and understand customer behaviors and most importantly framing your companyâs customer personas.Choosing the Right Channel & Platform âKnowing your target audience will massively help you to choose the right channel and platform.
Platforms are the subcategories under these channels for example Google AdWords in search engine marketing or Instagram or Facebook in social media marketing.
Seek guidance from the best digital marketing company in Pune,India to make sure you have chosen the right and appropriate channel and platform.Post-campaign launch âThis is where things begin to kick-in.
This is also where pricing is discussed, which could be cost-per-clicks, cost-per-leads, cost-per-sales, or cost-per-acquisitions.These 4 pointers emphasize the importance of building campaigns strategically.
And that is what makes performance marketing so unique; its ability to know, frame, measure, and depend upon results and performance making it an efficient marketing model and it has certainly changed the approach towards digital media marketing in Pune, India.About Us Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.