Within cyber security, however, the practice of 'network forensics' is becoming increasingly important as organisations try to respond to and prevent breaches.Simon Crosby, CTO and co-founder at Bromium says that without understanding how a breach took place, companies cannot work out to address the flaws in their defences.The next step is planning, Cassell says, which includes prioritising the areas where the organisation can get the most evidence.His company Savvius taps network traffic and creates forensic information around the alerts, building a detailed bank of information that can be deployed during a breach investigation.Stuart Clarke, CTO, Cyber Solutions at Nuix says that a lack of knowledge of what and where an organisation's critical data is can be another obstacle.He cites a recent survey of security executives, sponsored by Nuix, which found that 31 percent of organisations could not say where critical value data was on the enterprise network, who had access to it or what people did with it after they accessed it.
JPMorgan Chase CEO Jamie Dimon says there is one area of traditional banking that is open to attack : payments.On Kara Swisher s Recode Decode podcast, Dimon said he wasn t particularly worried about changing banking habits of the American people.They say they don't want to get into banking and I take them at their word, he said.Dimon also talked about which areas of financial tech he would consider getting into, and which he wouldn t. He said JPMorgan would probably get involved in robo-investing at some point, but said there were a lot of niche businesses his company wouldn t be going after — like student lending.The main thrust of Dimon s comments seemed to be that JPMorgan isn t afraid of innovation, perhaps in response to a New York Times article title Jamie Dimon Wants to Protect You From Innovative Start-Ups, which he slammed in the podcast as a misrepresentation of his positions.That s why we re all here, he said, referring to trying to outmaneuver the business models of your competitors.EXCLUSIVE FREE REPORT:5 Top Fintech Predictions by the BI Intelligence Research Team.Get the Report Now NOW WATCH: This smart earpiece translates languages as they are spokenLoading video...
We'll let you in on a little secret: Family plans are a great deal if you're looking to save money on subscriptions.And the people who share a family plan don't usually have to be actual family.Such is the case for Spotify, which as of Monday started offering a $14.99 family plan for up to six people.The new price is available in every country Spotify works in except Canada.The same plan used to cost $30 per month for a group of five.So, if you find five other people who want to get in on your "family" plan, you could end up spending just $2.50 per month to get Spotify Premium.We imagine the price cut has something to do with the $14.99 family plans offered by Apple Music and Google Play Music.And it's good news if you want to save money on Spotify Premium, which normally costs $9.99 per month for a single subscription.If you split a $14.99 Spotify subscription six ways, that comes out to about $2.50 per month — a dirt cheap price for unlimited music, podcasts, and video streaming.Adding people to a Spotify family plan is as easy as sending them an invite link from your account.Follow us on Facebook and Twitter.
Google Home, which was unveiled last Wednesday, is designed to be a direct competitor to Amazon Echo.Amazon Echo has become extremely popular since its initial debut two years ago.It's a big Bluetooth speaker with a ton of built-in microphones, which lets Echo hear you and speak to you.Just plug it into a wall and it's always on.You can use Echo to play music, set alarms, and add items to your shopping list, but you can also ask it questions about movies, culture, sports, and more.It's constantly getting new features all the time.Google Home will work almost exactly like Amazon Echo: Just plug it into a wall and boom, you have a personal assistant that's always on and ready for your command.Google Home looks like a pretty cool product, but there's still much we don't know.Here are the five most important things we still don't know about Google Home.View As: One PageSlides
Google introduced a new group dedicated to making artificial intelligence more creative at Moogfest, a four-day music and technology festival in Durham, North Carolina, Quartz first reported.Called Magenta, the group will use its AI system TensorFlow to see if AI can be trained to create its own art, music, and video.If AI were to truly crack creative thought, they would depart from being an extension of code written by a programmer to thinking on their own.Machines can't think entirely on their own, and probably won't for some time.But what Google's AlphaGo taught us when it beat a world champion Lee Sedol at the game of Go, is that deep learning has vast potential to give machines the same thought capabilities of humans.One of the most fascinating takeaways from that Go tournament was when AlphaGo played a move that could only be described by AI experts as "creative.More from Tech Insider:Here's everything coming to Netflix in JuneAerial photos of abandoned developments show what happens when cities grow too fastAmazon customer service has a guy named Thor, and he s on a hilarious 'quest' to help you5 important things we still don't know about Google Home GOOG, GOOGL Sunday's big 'Game of Thrones' shocker was part of George R.R.Martin's plan for the series all alongNOW WATCH: Google just launched a video calling app that does something FaceTime can'tLoading video...
Small and medium-sized businesses have more free ways to present their stories to customers, with Adobe s recent announcement of its Spark suite of tools.They are intended for the creation of visually based marketing material for the Web and social networks, provided as four applications.Three of them are rebranded, existing iOS apps, and one is new.In addition to web pages and social posts, the tools enable the creation of company event announcements, newsletters, lessons, flyers, brochures, small catalogs and explainer videos.The renamed iOS apps are Spark Post formerly Adobe Post, released last year , a tool for creating and posting text and graphics to social networks.For this release, Page adds iPhone to its previous support of iPad, while Post adds iPad to its previous iPhone.
One is to expand the reach and impact of the CMO in B2B companies through bringing funnel-based engagement strategies into new areas of the company, such as brand or stakeholder management and in-customer success.Second, we believe many of the scoring, targeting Account Based Marketing , and other powerful, yet hard-to-consume, technologies will start to integrate with and be part of marketing automation solutions, making it much easier for marketers to implement and use these capabilities.There is an incredible amount of marketing technology available to CMOs today and their focus needs to be on having a balanced, well-thought-out approach to how they engage their customers.At the same time, however, our clients need a solid, easy to use foundation to provide a consistent approach to their marketing efforts, and it's important that businesses strike the right balance between innovation and utility.I think there is a big opportunity for LinkedIn to become a place where people do business, not just recruiting.--Andy MacMillan is CEO of Act-On Software
The company had sales of nearly $ 2.2 billion, motsavarande 18 billion and an operating loss of 1.6 billion. Spotify continues, unsurprisingly to grow, reports the site Music Business Worldwide. The text is updated.
Deloitte put out a pretty brutal report on the marketplace lending industry on Monday, predicting it "will not be significant" and saying players in the market are "unlikely to pose a threat to banks in the mass market."Marketplace lenders are online platforms that connect retail lenders with borrowers, cutting out banks who traditionally sit in the middle.People can lend out their money at attractive returns averaging 7%, while small businesses and consumers can get quicker and easier cash than if they went to a bank.Marketplace lenders have grown from non-existence a decade ago to a $180 billion industry today.But Deloitte thinks that the growth of marketplace lenders — more commonly called peer-to-peer lenders in the UK — could be peakingThe auditor thinks they can enjoy a profitable if modest existence targeting specialist, niche segments of the market where their knowledge can be a competitive advantage.But if they target more mass-market offerings, their destiny is not in their own hands.The success or failure of these platforms will be due to interest rates and banks, who could undercut them on price and equal them at technology.BI has been polling the reaction to this report among those in the industry.Here are the responses we got back from some of the top UK platforms: View As: One PageSlides
Social media marketing also had the third-highest average ROI rating, out of 10 strategies surveyed.The problem is that, even though you won t necessarily have to spend money to fund your strategy, you will spend lots of time.For starters, every business is unique, with a unique target demographic, history and competitive landscape.Add in the fact that social media is always evolving and other random variables that could interfere with your results, and the predictability of success sinks even more.Nor can data help you generate new ideas you haven t tried before.It s comforting to settle into a routine, but with social media, you'll never get that opportunity -- at least, you'll never get to stay comfortable for long if you re doing things right.
'There s no substitute for good old-fashioned reference checking,' one analyst insistsSaasGenius will offer user reviews to help guide buyers of cloud software.We all now rely heavily on websites like Yelp and TripAdvisor in our personal lives -- these sites feature trusted reviews to help us make quick, easy purchase decisions," said Tom Gorski, cofounder and CEO at the firm.Ombud is another example, and Rob Enderle, principal analyst with Enderle Group, is on its advisory board."Even if you get an accurate review, this class of product requires a lot of support and integration, which means the reviewer's experience likely will not match your own.""But you ll seldom hear a reviewer blame himself for the problem."It's common to neglect that step, but "in my experience, there is no better way to do your due diligence," he added.
Adobe takes the first steps to bring its Marketing Cloud into virtual realityMay 23, 2016 by Barry LevineThe company adds support for analytics, several VR formats and various ad types.Rates go up this Saturday!4 effective local positioning strategies you re overlookingMay 23, 2016 by Lydia JordenLocal search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.ROI beyond likes and shares: 5 ways calls validate social ad spendingMay 23, 2016 by Andrew OsmakHow do you accurately determine your social ad spend ROI?Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:Affiliate MarketingA Marriage in Marketing: Content and Affiliate, blog.cj.comWhen Affiliate Marketing Goes Bad, 3qdigital.comBusiness IssuesWhy Google beat Yahoo in the war for the Internet, techcrunch.comContent Marketing3 Strategies to Get a Reaction From Your Audience, contentmarketinginstitute.comDoes Censorship Kill the Appeal of User-Generated Content?, contently.comHow to Write Engaging Content About Boring Subject Matter, www.problogger.netPoor Content Marketing Turns Nonprofit Donors Off, www.emarketer.comThe Secret to Doing Real-Time Content Marketing Well: Catch Opportunity When it Falls in Your Lap, mackcollier.comWebinars and Videos: Overlooked Tools that Can Actually Bolster Content Marketing Effort, www.martechadvisor.comWhy consumer generated content could be a boon for brands, www.retaildive.comConversion OptimizationHow Much of a Role Does Trust Play on Conversion Rates?, blog.kissmetrics.comHow to Overcome the Challenge of Analyzing A/B Test Results, www.martechadvisor.comCopywriting, Design & Usability3 reasons why you should continuously conduct user research, www.usertesting.comDX Leaders: Bring Human Emotion to Customer Experience Design , www.cmswire.comHow Are Marketers Benefiting from Improved Customer Experiences?, www.emarketer.comImprove Your Designs With The Principles Of Continuation And Common Fate, www.smashingmagazine.comMarketers 10 Most Common Copyright Questions… Answered!, www.marketingprofs.comStop overthinking UX and try the coffee shop test, venturebeat.comE-Commerce5 Ways to Draw Shoppers In, and Keep Them, www.practicalecommerce.comAmazon stopped giving refunds when an item s price drops after you purchase it, www.recode.netBots: marketing opportunity or RetailFail?, www.internetretailer.comHow online marketplaces have become the shopping mall of the future, www.internetretailer.comHow to compete with Amazon in price and still make a profit, www.internetretailer.comMy Favorite CRO Hacks for Ecommerce Sites, blog.crazyegg.comNow you can build your own Amazon Echo or Google Home – and the companies couldn t be happier, qz.comSmart Mobile Shopping Starts With User Experience, multichannelmerchant.comEmail Marketing3 Simple Ways to Grow Your Email List Online, blogs.constantcontact.com7 essential tips & tricks for winning the inbox, myemma.comGeneral Internet MarketingMarTech5 Marketing Technology Trends on the Horizon, www.martechadvisor.comMobile/Local Marketing3 mobile marketing takeaways from Google I/O, blog.operamediaworks.com5 Dos and Don ts of Mobile Marketing Automation, www.martechadvisor.comDo not get stuck in mobile limbo, www.mobilecommercedaily.comGoogle plans to bring password-free logins to Android apps by year-end, techcrunch.comIf you re treating mobile as a channel, you re getting it all wrong, venturebeat.comThis is the start of the post-app era, venturebeat.comWhat Quartz s App Says About The Future Of Mobile Publishing, adexchanger.comWhy Location Was a Dominant Theme at This Year s Google I/O, streetfightmag.comReputation ManagementConsumers Think Local Businesses Need Better Online Presence, smallbiztrends.comWhen to trademark your tech name, venturebeat.comSocial Media10 Tips and Strategies for a Better Facebook Marketing Campaign, www.problogger.net12 Ways Facebook Can Utilize Emotional Data From Reactions, www.searchenginejournal.com25 Ways to Blow Up Your Pinterest And One Big Mistake , ignitevisibility.com7 Awesome Facebook Ad Examples, www.wordstream.comHow Brands Can Benefit in the Snapchat Scene, contentmarketinginstitute.comHow Brands Can Build a Passionate Facebook Community, www.newswhip.comHow to Improve Your Facebook Ad Performance, www.socialmediaexaminer.comInstagram s code hints at option to pay to boost posts, techcrunch.comSnapchat Daily Video Views Have Skyrocketed, smallbiztrends.comSnapchat plans Discover page redesign for early June, venturebeat.comSocial Media Network Timelines: Why Do Social Networks Keep Monkeying With Them?, www.stonetemple.comSome Snapchat users aren t happy about X-Men s lenses takeover, digiday.comThese 5 Startups Used Snapchat To Boost Their Brand And So Can You , www.fastcompany.comTV Budgets Shifting to Social?Yes, It s Time to Worry, adage.comWith Twitter s NFL deal, social networks can take on traditional broadcasters at last, techcrunch.comVideo29 Big Video Marketing Statistics for Media Brands, www.reelseo.comFacebook buys VR audio company Two Big Ears, debuts Facebook 360 Spatial Workstation , VentureBeatFacebook Live lets you skip to the good part, techcrunch.comFacebook Video and Facebook Live: The Future for Marketers, www.adweek.comHow Google s Daydream mobile VR system will work, venturebeat.comVideo Ad Spending on Social Platforms Is Rising Fast, www.emarketer.comVirtual reality: Three more brands dipping their toes in, econsultancy.comWhy the Virtual-Reality Hype is About to Come Crashing Down, www.wsj.com Some images used under license from Shutterstock.com.
In late February, came news that Herlitz ends as top manager for Bonnier's major newspapers. Anders Eriksson is now proposed as a new head of Bonnier News. I am excited and proud to have confidence that with the strong editorial leadership of the respective editorial develop Bonnier newspaper companies. That we succeed in developing new revenues in these activities is important for Bonnier, but also important for Swedish journalism more broadly, he says in a press release. Year after year, Anders has reached or exceeded established targets and the activities he has been responsible for has already come very far in the movement against the new income and long-term economic viability throughout Bonnier is now implementing. It is against this background he will be responsible for leading the business area that, in addition to its economic importance, also contains the key elements of the Bonnier journalistic heritage, says Bonnier AB's CEO Tomas Franzén in the press release.
In that post, she worked with digital marketing, public relations, Sting's brand and community-building between the companies. I will keep the strings around communication and brand - operationally, strategically, internally and externally. In other words, a very dynamic role. I tend to keep your ear to the ground while I have a macro perspective, something I think is critical in the role. But the overall response is that together with my colleagues sharp and our portfolio companies continue to develop Industrial Fund exciting business, and also the contractors' companies. Favorite app: Tradera.
For reference, Tesla's Powerwall costs $3,000 for 6.4 kWh of storage, not factoring installation costs.Nissan's xStorage battery is currently only available in Europe, and there are no plans yet to bring it over to the United States.The automaker will begin taking pre-orders in September to put the batteries in residential homes.Nissan is attempting to set itself apart as a more sustainable battery provider by powering its units with 12 battery modules from Leaf electric cars, rather than brand new cells.Mercedes also builds at-home batteries that holds 2.5 kWh of energy.However, like Tesla's Powerwall, the Mercedes batteries are meant to be modular with the ability to stack eight for 20 kWh of energy storage.Follow us on Facebook and Twitter.Copyright 2016.More from Tech Insider:A veggie burger that 'bleeds' is now sold in the meat case at Whole FoodsYour Android smartphone will get rid of passwords this year GOOG The future of shopping is this unmanned grocery store in a tiny Minnesota townI tried a $330 hoodie designed to slow down your nervous systemThis high school has no classrooms and spends each semester in a different countryNOW WATCH: This factory is the key to Tesla s futureLoading video...
A bombshell trade report lands next month which will reveal the level at which US advertising agencies accept rebates from media companies, and whether those agencies are transparent about disclosing them and passing them back to their clients, sources told Business Insider.The report, commissioned by advertiser trade body the Association of National Advertisers ANA , is set to be more "explosive" than many people in the industry were prepared for, these sources say, because it will lay bare the practices media agencies use to make hidden margins on their advertising buys.Any indication that cash is instead being siphoned into schemes that only benefit agencies will cause trouble.One source, who is aware of the report's findings, told Business Insider there have been suggestions of the possibility of "jail time" for executives found to have been deliberately in breach of their contracts.Why this is an issueMedia agencies are paid by advertisers to secure them the best and most efficiently priced advertising slots.However, one of the issues is whether buying agencies are actually securing the most strategic slots for advertisers, or whether they've made a previous agreement with a media owner to spend a set amount of their clients' ad dollars in order to receive a rebate.That's the benefit of working with a big global agency, as opposed to a smaller independent — and if clients are unhappy, they shouldn't sign the contracts.Business Insider does not yet know precisely which — if any — of these nontransparent practices the report will address, but sources told us the impact of the report's findings will be huge.A quick recap on the story so farThe controversy surrounding media agency rebates was thrust into the spotlight in March last year at the annual ANA conference.Jon Mandel, the former CEO of WPP media agency MediaCom, stood on stage and alleged agency kickbacks are still "widespread" and cited them as one of the reasons he left the industry.WPP s Martin Sorrell says firmly that media kickbacks are not a factor in America: There are no rebates in the U.S. CannesLions — Adweek @Adweek June 26, 2015In October last year, the ANA hired two firms to investigate the media rebates and transparency issues plaguing the sector.One of those firms is K2, an investigative consultancy staffed by former FBI agents and founded by "father-son detective duo" Jules and Jeremy Kroll.Jules Kroll founded the Kroll Inc. private security and intelligence empire.More than 70% of global advertisers and agencies surveyed by ID Comms agreed the way in which rebates are handles remains the biggest barrier to building long-term trust, as Marketing Week reported.Graham Brown, a director at global media advisory firm MediaSense, said he hopes the report isn't made into a "tabloid press issue" — not least by consultancy firms that could gain business if the report manages to find malpractice — and instead helps marketers decide how important the relationship is with their agencies and whether they want to make it better, or review it.
Romanian 3nder founder Dimo Trifonov says he intends to fight.Tinder first filed a cease-and-desist against 3nder in December 2015, to which Trifonov declined to agree.After several months of nothing, Tinder's lawyers hit Trifonov with a response on May 10, saying they plan to begin proceedings for trademark infringement.In his original response, Trifonov flatly denies that 3nder's name is derived from Tinder's."The name reflects the original concept that I developed involving the contraction of the world 'three' and 'friender' and my choice of word had nothing to do with the Tinder word used by your clients," the CEO wrote."Phonetically the most obvious and intended pronunciation of the brand is therefore 'Three-ender' not 'Thrinder' as you suggest, which makes neither phonetic sense, nor bears any relation to the underlying app itself."A press release from 3nder also points out that other dating brands besides Tinder — including Grindr and Adult Friend Finder — use a "nd e r" suffix.3nder, which has raised $500,000 in funding and claims to have 3 million messages sent on its platform every month, is obviously keen to frame this as a David-versus-Goliath style battle between a perky startup and a huge incumbent.In a statement, Trifonov said: "3nder believes in a world where innovation, freedom of expression and the rights of small businesses are in the economic and social interests of society."Tinder did not immediately respond to a request for comment.3nder is iOS only, with an Android release due soon.SEE ALSO: The CEO of a polyamorous dating app is accusing TransferWise of 'double standards' for refusing him serviceNOW WATCH: Clever ways to reuse your old iPodLoading video...
One of the suppliers that manufactures Apple's iPhone screens is reportedly making a new type of iPhone screen that's expected to be released in 2017, according to Bloomberg.Applied Materials, the iPhone screen supplier, made a large equipment order to retool its production line, which indicates it'll be making the new display for Apple's iPhones.The new screens are said to be of the organic light-emitting diode OLED variety, which offers a brighter, sharper image than the LCD screens currently used on iPhones.The timing of the suppliers' retooling suggests that it'll start making OLED displays for the 2017 iPhone, as opposed to the iPhone coming this fall.Indeed, rumors and analyst predictions claim that Apple is saving the biggest iPhone changes for 2017, which would be the iPhone's 10th anniversary.Those rumors include an all-display front surface that doesn't have borders or bezels, as well as a full glass build similar to the iPhone 4 generation.Samsung has been using OLED displays on its smartphones for years now, and it's true that they're better than the LCD displays used on iPhones.For one, OLED displays can display better blacks, which helps colors and the brightness pop out to look more dynamic and striking.OLED displays can also be brighter and sharper than LCD displays.Either way, we'll have to wait over a year until Apple's fall 2017 event to find out.EXCLUSIVE FREE REPORT:25 Big Tech Predictions by BI Intelligence.Follow us on Facebook and Twitter.More from Tech Insider:Next year's iPhone will have a much nicer screen AAPL Seth Rogen promises 'Preacher' will stay true to its highly controversial comic roots4 ways the Hyperloop will change how we travelHow 'Preacher' came up with that surprising Scientology gag5 details you might have missed in the latest 'Game of Thrones' episodeNOW WATCH: Sorry Apple fans — the iPhone 7 is going to be boringLoading video...
To learn more and subscribe, please click here.The cord-cutters have scored another victory.Total U.S. cable subscribers among the top nine companies which make up about 95% of the total market declined year-over-year in the first quarter of 2016, while broadband customers rose, according to new data from Leichtman Research.These top nine companies added just over 50,000 subscribers in Q1 2016, but total subscribers hit 49.1 million, down 0.2% YoY and 3% from two years ago.The report analyzes the state of the pay-TV industry and maps out which demographics are more likely to stop buying traditional TV packages.The report also discusses the user base, original content offerings, and subscription models of the major subscription streaming services available today, including Netflix, Hulu, and Amazon Video.Finally, it looks at how traditional pay-TV companies and premium channels like HBO and Showtime are addressing the shift to digital viewing, as well as the implications of their response for advertisers.Those abandoning pay-TV packages fall into three main groups: cord-nevers, cord-cutters, and cord-shavers.Still, younger viewers watch four times as much video content online than older viewers.Netflix is the largest SVOD service and will continue to dominate the industry with an impressive original content lineup and aggressive expansion plans.Amazon is trying to compete with Netflix by investing significant resources in original content.Hulu is the third-largest SVOD service, but the only one to offer ad-supported membership tiers.Hulu has been the slowest to roll out original and exclusive content, but it has inked numerous deals in the past year to boost its content library.Pay-TV companies are responding to the rise of SVOD services by offering subscribers "skinny bundles" and their own streaming services.In full, the report:Illustrates the fall of the traditional TV package and the rise of broadband only cable subscriptions.Lays out the different types of viewers that are leaving behind pay-TV: cord-cutters, cord-shavers, and cord-nevers.Examines the leading SVOD services including Netflix, Amazon Prime Video, Hulu, and premium channel offerings from HBO and Showtime.Explains the various ways that pay-TV companies are responding to the rise of SVOD services, notably skinny bundles and standalone streaming services.Considers what the migration to SVOD services means to marketers.To get your copy of this invaluable guide, choose one of these options:Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of subscription video on-demand services.
The Harlem Shake.The Dress.Damn Daniel.We like to think viral stories are a product of the internet age, but people have been doing weird stuff forever.Before teenagers slipped on banana peels on purpose, they stuffed themselves into phone booths and swallowed goldfish for fun.The only difference is that they couldn't share those shenanigans with the rest of the world at the time.Here are some of our favorite historical events that would totally break the internet if they happened today.View As: One PageSlides
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