In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Build a Career Path in 3 Steps It’s … Continued The post B2B Reads: Career Paths, Blog Fails, and Prospecting Mistakes appeared first on Heinz Marketing.
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Services · Medical Spa · How to Open a Medical Spa in NY · Whats the Cost to Open a Medical Spa in NY · How Much Office Space Does my Spa NeedWhen a day spa teams up with medical professionals, it is often known as a "medical spa."Offering a wide variety of services from massages and body treatments to microdermabrasion, Botox, chemical peels, and laser hair removal, the modern medical spa is pleased to assist all forms of cosmetic enhancement and anti-aging efforts.The amount of participation by the doctor will vary from spa to spa and business to business.Other doctors prefer to be highly involved in their spa and will visit for daily procedures or book regular clinic hours.If it is important to you to visit with a medical doctor before your cosmetic procedure, then be sure to thoroughly research the facility you are planning to visit.Many aestheticians are required to obtain several years of training and even more years of experience before being hired by an elite medical spa.
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Summary - A new market study, titled “Global Express Parcel Services Market Report 2020 ” has been featured on WiseGuyReports.With the slowdown in world economic growth, the Express Parcel Services industry has also suffered a certain impact, but still maintained a relatively optimistic growth, the past four years, Express Parcel Services market size to maintain the average annual growth rate of XXX from XXX million $ in 2015 to XXX million $ in 2020, BisReport analysts believe that in the next few years, Express Parcel Services market size will be further expanded, we expect that by 2025, The market size of the Express Parcel Services will reach XXX million $.ALSO READ: https://www.newsmaker.com.au/news/378944/express-parcel-services-market-global-industry-analysis-size-share-growth-trends-forecasts-2025#.X19GymgzZPYThis Report covers the manufacturers’ data, including: shipment, price, revenue, gross profit, interview record, business distribution etc., these data help the consumer know about the competitors better.This report also covers all the regions and countries of the world, which shows a regional development status, including market size, volume and value, as well as price data.Besides, the report also covers segment data, including: type segment, industry segment, channel segment etc.Also cover different industries clients information, which is very important for the manufacturers.If you need more information, please contact BisReportSection 1: Free——DefinitionSection (2 3): 1200 USD——Manufacturer Detail FedEx UPS A-1 Express BDP Deutsche Post DHL Group Allied Express Aramex American Expediting Antron Express DX Group General Logistics Systems Deliv Unique Air Express Yodel One World Express Tuffnells Parcels ExpressSection 4: 900 USD——Region Segmentation North America Country (United States, Canada) South America Asia Country (China, Japan, India, Korea) Europe Country (Germany, UK, France, Italy) Other Country (Middle East, Africa, GCC)Section (5 6 7): 500 USD—— Product Type Segmentation Air Transport Land Transport Sea TransportIndustry Segmentation Business-To-Business (B2B) Business-To-Consumer (B2C) Consumer-To-Consumer (C2C)Channel (Direct Sales, Distributor) SegmentationSection 8: 400 USD——Trend (2020-2025)Section 9: 300 USD——Product Type DetailSection 10: 700 USD——Downstream ConsumerSection 11: 200 USD——Cost StructureSection 12: 500 USD——ConclusionFOR MORE DETAILS:  https://www.wiseguyreports.com/reports/5822999-global-express-parcel-services-market-report-2020About Us:Wise Guy Reports is part of the Wise Guy Research Consultants Pvt.
According to research report, the global digital therapeutics market is projected to reach USD 6.9 billion by 2025 from USD 2.1 billion in 2020, at a CAGR of 26.7% during the forecast period (2020–2025).The growth of the digital therapeutics market is primarily driven by factors such as government initiatives for preventive healthcare, technological advancements in mobile healthcare, a significant increase in venture capital investments, and the benefits of digital therapeutics, such as the ability to induce behavioral change (an important challenge in healthcare), user-friendliness, patient convenience, and improved drug compliance.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=51646724North America accounted for the largest share of the digital therapeutics market in 2019The global digital therapeutics market is segmented into North America, Europe, the Asia Pacific, and the RoW.In 2019, North America (US and Canada) held the largest share of the market, followed by Europe.The major factors supporting market growth include the increasing investments in digital therapeutics, the influx of new start-ups, improvements in the reimbursement structure for digital therapeutics, and government initiatives to support technological advancements.Get 10% FREE Customization on This Report: https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=51646724Based on the sales channel, the digital therapeutics market is segmented into business-to-customer (B2C) and business-to-business (B2B).In 2019, the B2B segment accounted for the largest market share; it is also expected to grow at the highest CAGR of the digital therapeutics market.There is growing awareness among providers, payers, and employers about the benefits provided by digital therapeutics and the healthcare cost reductions achieved by their use.Based on the type of buyer, the B2C sales channel market is further segmented into patients and caregivers.The caregivers segment is expected to dominate the market and register the highest CAGR during the forecast period.
The global email marketing software market is expected to rise with an impressive CAGR and generate the highest revenue by 2026.The report is titled "Email Marketing Software Market Size, Share and Industry Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), Deployment (On-Premise and Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management), By Industry (Banking, Finance, Security and Insurance (BFSI), IT and Telecommunications) and Regional Forecast, 2020-2027".The report discusses research objectives, research scope, methodology, timeline and challenges during the entire forecast period.It also offers an exclusive insight into various details such as revenues, market share, strategies, growth rate, product & their pricing by region/country for all major companies.View More Information: @ https://www.fortunebusinessinsights.com/email-marketing-software-market-103100The report provides a 360-degree overview of the market, listing various factors restricting, propelling, and obstructing the market in the forecast duration.The report is available for sale on the company website.Reasons to Purchase this Report:Comprehensive analysis of the Medical Lighting Technologies Market growth drivers, obstacles, opportunities, and other related challenges.Tracks the developments, such as new product launches, agreements, mergers and acquisitions, geographical expansions, and joint ventures.Identifies market restraints and boosters.Identifies all the possible segments present in the market to aid organizations in strategic business planning.The Report lists the Main Companies Operating in the Email marketing software market:AWeber Communications.Benchmark Internet GroupCampaign Monitor Pty Ltd.Constant Contact, Inc.ConvertKit LLC.Jivox CorporationDeluxe CorporationGetResponse Sp.z o.o.HubSpot, Inc.iContact Marketing Corp.Infusion Software, Inc.j2 Global, Inc.Mad MimiMailchimpPinpointe On-Demand, Inc.com, inc.SendinbluePresence of Numerous Enterprises to Enable Growth in North America The market in North America stood at USD 355.4 million in 2019 and is predicted to dominate the global market during the forecast period owing to the rising inclination towards email marketing software market platform for enhancing advertising capabilities.
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Summary - A new market study, titled “Global Courier, Express, and Parcel Market Research Report 2020”has been featured on WiseGuy Reports.About Online GamblingCourier, Express, and Parcel market is segmented by Type, and by Application.Players, stakeholders, and other participants in the global Courier, Express, and Parcel market will be able to gain the upper hand as they use the report as a powerful resource.The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.The key players covered in this study FedEx UPS A-1 Express BDP Deutsche Post DHL Group Allied Express Aramex American Expediting Antron Express DX Group General Logistics Systems Deliv Unique Air Express Yodel One World Express Tuffnells Parcels Express  ALSO READ : https://wiseguyreports.wordpress.com/2020/07/29/impact-of-covid-19-outbreak-on-courier-express-and-parcel-market-2020/Market segment by Type, the product can be split into Air Transport Land Transport Sea Transport Market segment by Application, split into Business-To-Business (B2B) Business-To-Consumer (B2C) Consumer-To-Consumer (C2C)Market segment by Regions/Countries, this report covers North America Europe China Japan Southeast Asia India Central & South America FOR MORE DETAILS: https://www.wiseguyreports.com/reports/5577856-global-courier-express-and-parcel-market-size-status-and-forecast-2020-2026About Us:Wise Guy Reports is part of the Wise Guy Research Consultants Pvt.Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.Contact Us:NORAH [email protected] Reports.comPh: +162-825-80070 (US)Ph: +44 203 500 2763 (UK) 
Coffee Pods Market is valued at USD 16.90 Billion in 2018 and expected to reach USD 25.48 Billion by 2025 with the CAGR of 7.3% over the forecast period.Increase in global coffee consumption, consumer’s inclination towards technology and machines for convenience and increasing working population are the major factors stimulating the growth of the Global Coffee Pods MarketScope of Global Coffee Pods Market Report–The coffee pods refers to the process of making coffee similar to that of tea bags: the pre-dispensed coffee is wrapped in filter paper and can be filled with water at any time.Pod Pack seals its coffee sachet in a separate air tight foil sachet and then rinses it with nitrogen, which means that the flavor and aroma of the freshly ground beans will be preserved until the sachet is opened and hence the coffee stays fresher for longer time.The coffee pod system makes it possible for food service businesses such as restaurants and bars to offer customers with high quality espresso without training their staff to meet barista standardsGet Sample of This [email protected] https://industrystatsreport.com/Request/Sample?ResearchPostId=12898=Sample                                                                                                                                                                                                                                                                   Top Key Players for Coffee PodsThe Kraft Heinz Company, Starbuck corporation, Coffee roaster peeze, Kraft Heinz Company, Luigi Lavazza, Dualit Limited, DD IP Holder, Jacobs Douwe Egberts, JAB Holding Company, Dolce Gusto, Mellita, maxingvest ag, Nestle S.A.The regions covered in this Coffee Pods market report are North America, Europe, Asia-Pacific and Rest of the World.Based on the country level, market of Coffee Pods market is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.Coffee Pods Market Segmentation:–By product: Soft, HardBy Caffeine Content: Traditional, DecafBy Roast Type: Dark, Medium, LightBy Distribution channel: Business to Business, Hypermarkets/Supermarkets, Specialty Stores, Food & Drink Specialty, E-CommerceGlobal Coffee Pods Market Dynamics-Coffee is one of the most widely consumed beverages in the world and according to International Coffee Organization (ICO), global coffee consumption had increased by around 2.1% during the year 2018-19.However, rise in the harmful effect of coffee pod on the environment and rising concerns due to its packaging and disposable issues, is going to restrain the growth of coffee pods market.Currently, Nespresso has the capacity to recycle almost 80% of the used capsules with almost 14,000 dedicated capsule collection points in 31 different countries, but the rest is being disposed in lands which can cause tremendous environmental issues due to use of plastics and other harmful materials for packaging.
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The year 2020 has been marked by unprecedented perseverance, creativity, and new perspectives on the best ways to run a business.And as people have been spending most of their time at home, online shopping is witnessing a hike.Working on a similar ground is online 3D fashion design software enabling your ecommerce storefronts to provide top-notch services to gain a competitive edge in online commerce.The tool comes with a customization solution along with a digital feature to allow your customers to design their apparel in 3d.Online Fashion Designing Software Enhances Brands’ Digital ForefrontOnline retailing sales is accounted for 14.1% of all retailing, and it is anticipated to rise to 22% by 2023, depicting the significance of business-to-business ecommerce and whole online sales.This was exposed when they were in the face of danger, and everything was under the hood in the industry as it came to a standstill.Though this part of the fashion industry has always been reluctant to accept technology primarily due to the reliance on manual processes, and the nature of work didn’t allow for flexibility and, as a result, halted the supply chain.On top of reluctance to accept trends, other factors that emerged during the COVID-19 crisis, such as lockdowns and restriction on traveling, the apparel brands had to shift to wholesale selling remotely and digitize quickly.
According to Renub Research analysis, by the end of the year 2026, the Aluminium Foil Packaging Market will be around US$ 34.2 Billion.In the global market, aluminium foil is generally used in food & beverages, pharmaceuticals, cosmetics, and tobacco packaging.Thus the companies are adopting new technology and innovation, and are expanding their business to the other areas.Aluminium foil packaging generally comes in the form of foil wraps, pouches, blisters, and containers.Amcor Plc and Nestle together have launched a recyclable packaging to save the environment.Renub Research report titled “Aluminium Foil Packaging Market Global Forecast by Products (Foil Wraps, Pouches, Blisters, Containers, and Others), Grade (Low Purity Aluminum (Below 99.5%), Standard Aluminum (99.5 - 99.9%), High Purity Aluminum (Above 99.9%), End-User (Personal Care and Cosmetics, Pharmaceuticals, Beverages, Food, and Others), Regions (North America, Europe, Asia-Pacific, South America, and Middle East & Africa), Company Analysis (Amcor Plc, Novelis Aluminum, Reynolds Group Holdings Pvt Ltd, Hindalco Industries Ltd, and China Hongqiao Group Limited)” provides an all-encompassing analysis on the Global Aluminium Foil Packaging Market.Request a free Sample copy of the report: https://www.renub.com/request-sample-page.php?gturl=aluminium-foil-packaging-market-p.phpProducts - Containers Holds the Dominant Position1.OthersGrade – All the 3 Grades Studied in the Report• Low Purity Aluminum (Below 99.5%)• Standard Aluminum (99.5 - 99.9%)• High Purity Aluminum (Above 99.9%)End-User - Food Segment is in Top Position1.Middle East & AfricaAll the Companies have been Studied from Three Points• Overview• Recent Developments• SalesCompany Analysis• Amcor Plc• Novelis Aluminum• Reynolds Group Holdings Pvt Ltd• Hindalco Industries Ltd• China Hongqiao Group LimitedAbout the Company:Renub Research is a Market Research and Consulting Company.We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys and Consulting.
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Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of marketers agree that influencer marketing improves customer and prospect experience with the brand according to the 2020 State of B2B Influencer Marketing Report. But how are B2B brands working with influencers to create those experiences? To find out, I reached out to Srijana Angdembey, Director of Social Media Marketing at Oracle for this 8th Episode of Inside Influence - Interviews with B2B Influencer Marketing Insiders. During our talk, we discussed: How influencer marketing for B2B has changed What it takes to be a top B2B influencer marketing professional at a B2B brand Top challenges and opportunities for influencer marketing during the pandemic How influencer engagement impacts customer experience for B2B companies An example of a successful influencer marketing campaign Advice for B2B marketers that are considering working with influencers and what to expect Trends in influencer content Criteria for identifying and partnering with business influencers  Measures of success for a B2B influencer marketing program Influencer marketing after the pandemic and future predictions Below are some of the highlights of our discussion with the full video interview embedded below. How did you first start working with influencers and how has it changed? Srijana: The funny thing is I actually started in policy and working with politicians and policy makers. I was working in government affairs and in a way, I think I've always worked with influencers. I've always kind of known who are the people of influence or who could influence things to accomplish my goals. So when I jumped into the role of CX marketing, it just so happened that I also got influencer marketing. I felt very natural coming into it. I think the way things have changed now from when I started, is influencer marketing was very much for B2C. Now we're seeing more B2B companies really embracing it. That's been the major change that I've seen. What do you think are some of the top challenges and opportunities for influencer marketing posed by the pandemic? Srijana: Honestly I wouldn't say that I've seen any or it's not been much of a challenge. We've definitely had to tweak our strategy because we rely on influencers for our event marketing. For example, we've worked with Matt Heinz on a road show that we did, which was awesome. So we were continuing to do something similar this year before the pandemic, but when it hit, we realized we had to really pivot. We were doing all these virtual shows and including influencers, hosting and attending, speaking and that was fine. We were also thinking about how we could be more helpful and make our content more relevant for our audience right now?  I wouldn't say that was so much of a challenge, but it was sort of like the guiding principle behind picking up influencer marketing this year and really seeing and working with those influencers who kind of got that. We also realized that influencers were more accessible now and maybe more available to work to make sure that we have that equal value partnership. So we're not taking advantage of them but being able to get something done that was of value for our audience. According to our research presented in the 2020 State of B2B Influencer Marketing report, 74% of marketers agree that influencer marketing improves customer and prospect experience. In what ways do you believe influence has an impact on CX? Srijana: Gosh, when I think of influencer marketing the first thing I think about is trust. Trust is the currency that makes the experience economy go around, right? We're all trying to be more more human in our approach to marketing. We're trying to come across as more friendly and not trying to push our solutions and products as much. But how do we do that? When I think of influencer marketing the first thing I think about is trust. Trust is the currency that makes the experience economy go around. @srijanaa I really think that influencer marketing helps fill that gap because now we're working with individuals that our audience trusts and look up to us as experts. I think that's the key. I think that's how influence drives customer experience. Working on anything, content marketing or events with influencers just helps build the trust factor. It also adds credibility and makes everything so much more authentic. Our research found that 96% of B2B marketers implementing influencer programs are successful in some way. Even with that optimism, 60% of B2B marketers say they don't have the skills in house or expertise to execute. What advice can you share for marketers considering working with influencers? Srijana:  I think the first thing I'd say is you may not realize, but your company might already be doing some form of influencer marketing. A lot of times I don't think people know for sure. When I was doing influencer marketing here initially at Oracle, I was surprised to find how many other people were already working with influencers. But maybe you don't have that strategy in place yet or an official program. If you set your goals for working with influencers and what you're trying to achieve with the influencer marketing program, then you can start really slow and small. @srijanaa I think if you set your goals for working with influencers and what you're trying to achieve with the influencer marketing program, then you can start really slow and small. It could be as easy as just reaching out organically and trying to build that relationship with an influencer. That's where you start and really start studying and understanding if this is the right influencer that you want to work with. What content are they producing? Who are their audiences? How are they engaging with them? So I would say start there. B2B marketing and content expectations increasingly demand experiences, including with influencer content. What are you seeing in terms of recorded and live video, stories, podcasts and even interactive content with influencers? Srijana: Tik Tok is a great example, right? As far as pushing the boundaries of content. That's another thing about working with influencers. I think they're so good at that. Maybe I have restrictions and boundaries or maybe I don't have the resources in my company. Maybe I have brand guidelines that restrict me from doing certain forms of content. I'm loving what I see from Brian Fanzo do for example. He has such good stuff like with virtual events that he's doing. I love that. Influencers know that the content needs to be very engaging and it needs to hold the attention of the viewer. @srijanaa When working with Shep Hyken, for example, this year on one of our events, I was just blown away by the technology that he had and the ability to pull in things when he was speaking. He had slides up and had stats pop up and I was so impressed. I think that influencers know that the content needs to be very engaging and it needs to hold the attention of the viewer. I'm just finding that we're just getting more and more innovative and as we are exploring newer forms of news and new kinds of social media, for example, it just pushes the boundary even more. What do you think will be different about influencer marketing for B2B companies post-pandemic? Any predictions for the future? Srijana: No predictions, but I definitely don't think we're going back anytime soon to how things worked or how we were doing things. One thing that this pandemic really did was make us all pause and kind of look at our (influencer) marketing in a more prescriptive way. "Is this going to add any value?" @srijanaa One thing that this pandemic really did was make us all pause and kind of look at our marketing in a more prescriptive way. "Is this going to add any value?" I think even more so than ever, it kind of made that really clear to us. I think even with influencer marketing, we became very focused on, is what this person saying aligned to our values and what we want? Post pandemic, I think that's going to continue. For example, we want to work with a diverse range of influencers, right? Maybe that was already top of mind before, but now it's even more top of mind because of the current situation. I think we're going to be more prescriptive on how we do things and who we align with and make sure that person is not just what they're saying on social media, but also that they are good people to work with and that our customers really look up to. To see the full Inside Influence interview with Srijana Angdembey, check out the video below: If you would like to connect with Srijana further about B2B influencer marketing, you can find her on Twitter and LinkedIn. Next up on Inside Influence, we'll be talking to Brian Solis, Global Innovation Evangelist at Salesforce about how influence and thought leadership transcend marketing to become partners to drive business growth. Be sure to check out our previous Inside Influence B2B Influencer Marketing interviews: Episode 1: Rani Mani, Adobe - The Value of B2B Influencer Marketing Episode 2: Garnor Morantes, LinkedIn - The Power of Always-On Influence Episode 3: Ursula Ringham, SAP - Behind the Scenes with Influencer Marketing Operations Episode 4: Janine Wegner, Dell Technologies - Thought Leadership and B2B Influence Episode 5: Jen Hotlvluwer, Spirion - Award Winning B2B Influencer Marketing Episode 6: Amisha Gandhi, SAP - The Power of Mutual Value for Influencer Marketing Episode 7: Pierre-Loïc Assayag, Traackr - Maximizing Marketing ROI with Influencer Technology The post Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences appeared first on B2B Marketing Blog - TopRank®.
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MoEngage, the leading insights-led customer engagement platform, was recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm, and cloud investor, with data specifically provided by Glassdoor*, the worldwide leader on insights about jobs and companies.The list highlights 25 privately held companies — all business-to-business, cloud-computing companies — where employees reported the highest levels of satisfaction at work during the first six months of the pandemic, according to employee feedback shared on Glassdoor.The distinction placed MoEngage at number 16 (out of 25 total) with an overall company rating of 4.5.The broader average across Glassdoor is 3.5.MoEngage’s senior-leadership rating was 4.4, compared to the Glassdoor average of 3.2, while its positive business-outlook rating — indicating the percentage of employees who believe their employer’s business will get better in the next six months — was 89%.That compared to an average across Glassdoor of 51%.This is the fourth year Battery has issued a version of its highest-rated cloud companies list, along with a related ranking of the 25 Highest Rated Public Cloud Computing Companies to Work For.The rankings — which this year hinged on how companies are handling issues like remote workforces and the broader economic downturn — highlight the global trend of businesses increasingly turning to the cloud to run critical technology systems and software, instead of using on-premise systems.https://www.martechcube.com/customer-engagement-company-moengage-among-highest-rated-companies/
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Summary - A new market study, titled “Global Business-to-Business (B2B) E-commerce Market Size, Status and Forecast 2020-2026” has been featured on WiseGuyReports.This report focuses on the global Business-to-Business (B2B) E-commerce status, future forecast, growth opportunity, key market and key players.The study objectives are to present the Business-to-Business (B2B) E-commerce development in North America, Europe, China, Japan, South America and Middle East.ALSO READ: https://www.newsmaker.com.au/news/380613/businesstobusiness-b2b-ecommerce-market-2020-global-analysis-industry-growth-current-trends-segmentation-consumption-and-forecast-till-2026#.X6qH0mgzbIU The key players covered in this studyAmazonAlibabaRakutenIBMSAP HybrisOracleIndiaMARTWalmartMercateoMagento (Adobe)Global SourcesNetSuite Market segment by Type, the product can be split intoBuyer-oriented E-commerceSupplier-oriented E-commerceIntermediary-oriented E-commerceIntermediary-oriented e-commerce had the biggest market share of 70% in 2018.Market segment by Application, split intoSmall and Medium EnterpriseLarge EnterpriseSmall and medium enterprise is the greatest segment of business-to-business (B2B) e-commerce application, with a share of 67% in 2018.Market segment by Regions/Countries, this report coversNorth AmericaEuropeChinaJapanSouth AmericaMiddle East The study objectives of this report are:To analyze global Business-to-Business (B2B) E-commerce status, future forecast, growth opportunity, key market and key players.To present the Business-to-Business (B2B) E-commerce development in North America, Europe, China, Japan, South America and Middle East.To strategically profile the key players and comprehensively analyze their development plan and strategies.To define, describe and forecast the market by type, market and key regions.In this study, the years considered to estimate the market size of Business-to-Business (B2B) E-commerce are as follows:History Year: 2015-2019Base Year: 2019Estimated Year: 2020Forecast Year 2020 to 2026For the data information by region, company, type and application, 2019 is considered as the base year.
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Your brand is probably missing out on the true value … Continued The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing.
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By Josh Baez, Client Engagement Manager at Heinz Marketing The customer experience is continuously shifting – and it’s been further amplified and accelerated by COVID-19. Now, in the throes of digital transformation and workforce innovation, B2B companies are faced with a future-defining decision: sink or swim. Buyer enablement, customer success, revenue acceleration – in the … Continued The post How Has B2B Sales Changed in the Digital Era? appeared first on Heinz Marketing.
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Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial uncertainties of the crisis or upping investments in digital to keep up with customers moving online. MarketingCharts The CX Courtship: How B2B Brands Get To The Partnership Stage [Merkle Study] The B2B customer experience should be just as smooth as B2C. But too often it’s not. Indeed, 35% of businesses with 1,000 or more employees find choosing a B2B supplier to be almost a nightmarish process, judging by Architecting The Ultimate Customer Experience, a study by Merkle, with participation from its gyro and B2B International agencies. MediaPost B2B Pros Say: 'We're Burned Out' By Pandemic: Study B2B marketers are falling apart from the stress of COVID-19 and its ongoing impact, according to Revealing What’s Fact And What’s Fiction, a study by RollWorks. Of the marketers surveyed, 50% have suffered from pandemic-related burnout, And 50% say the lines between work and personal life have become more blurred in a negative way.  Email Marketing Daily Google Page Experience Update To Launch May 2021 With New Snippet Labels. The update will show new basic page performance and expected experience statistics to searchers, Google says. Search Engine Roundtable How Social Issues Are Sparking Action Among Brands A majority of consumers now expect brands to take a stand on social issues and work to effect positive change—though their sentiments are sometimes complicated. A June 2020 survey by Mindshare found that more than two-thirds of US adults said brands should play an important role when it comes to speaking out against racial inequality and injustice. However, six in 10 believed brands that spoke out were being opportunistic. eMarketer Marketers Raise Podcast Volume to Eleven - The format is poised to become a permanent and powerful marketing channel With podcast advertising racking up 48 percent year-over-year growth in 2019, according to an IAB study, the medium’s 14.7 percent projected growth in 2020 might seem anemic. But that slowed growth is merely a pandemic-induced blip on the radar. The longer-term outlook remains stellar, with spending projected to rebound almost 45 percent, to more than $1 billion in 2021, according to eMarketer, and marketers and media companies are making big bets on the format’s staying power. ANA We’re in this together: 5 takeaways from Adobe Experience Makers EMEA  This is a unifying moment for businesses. Across virtually every industry and discipline, business leaders are rethinking their approach to leadership, employees are finding new ways to perform their jobs in a digital world, and consumers are re-evaluating the way they make purchases. Adobe Instagram Adds Keyword Search in Addition to Profiles and Tags  Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations. Social Media Today Executing A B2B Integrated Marketing Strategy: Who and What’s Involved? 7 in 10 organizations have implemented integrated marketing to some extent, though it remains challenging for many, according to Demand Gen Report and True Influence’s report on the state of integrated marketing in B2B. When it comes to the best tools for executing an integrated marketing strategy, respondents cited CRM (80%), data tools (65%), reporting platforms (63%) and collaboration tools (44%) as particularly useful. MarketingCharts New Survey Says We’re Spending 7 Hours Per Day Consuming Online Media  A new survey conducted by the research firm DoubleVerify found that we’re now spending about seven hours per day consuming online content. In the past we typically spent about three hours per day consuming media. YouTube streaming has sky-rocketed, up 43% since the pandemic started. We’re also even more obsessed with Facebook with a usage increase of 40%. Forbes ON THE LIGHTER SIDE: How to do strategic planning by Tom Fishburne — Marketoonist TOPRANK MARKETING IN THE NEWS: TopRank Marketing - 2020 Research: The Current State & Future of B2B Influencer Marketing - Onalytica TopRank Marketing Blog - Top 20 Digital Marketing Blogs and Their Specialties - Vocal Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below. Thank you for joining us for our weekly B2B marketing news, and we hope that you will return again next Friday for another round-up of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. The post B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting appeared first on B2B Marketing Blog - TopRank®.
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 The global blockchain market size is suspected to expand from USD 3.0 billion in 2020 to USD 39.7 billion by 2025, at an effective Compound Annual Growth Rate (CAGR) of 67.3% during 2020–2025.The growing demand for enhancing the business processes and the necessity for supply chain management applications integrated with blockchain technology will drive the overall blockchain market.Based on type, the private blockchain type segment to be the largest patron to the blockchain market growth during the forecast periodThe private blockchain type is assumed to retain the largest market size in 2020.A private blockchain is a shared distributed ledger that is secured by traditional security techniques, such as limited user rights.A private blockchain is a category of blockchain technology, where write permissions are kept centralized to a single organization.Authorized persons are permitted to access the records in the Blockchain.A private blockchain provides more opportunities to businesses in terms of utilizing the blockchain technology for business-to-business use cases.
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A B2B or business-to-business, marketplace could also be a two-sided platform where businesses sell goods or services to other businesses.B2B platforms are aimed toward building long-term relationships between participants on the supply and demand sides.The results of this research will assist you to understand this market situation also as opportunities for your business.(b2b marketplace)find the website for online classifiedAs an extra approach to detecting problems, you’ll look for inefficiencies in running an offline business.a way to identify such inefficiencies is to explore the world face to face.These observations can assist you to understand what problems exist and what solutions your marketplace offers.Each online marketplace has its own unique requirements, product categories, listing fees, and audiences.
According to the latest report by Renub Research, titled "United States Hand Sanitizer Market Forecast By Products (Gel, Foam, Spray, Others), Distribution Channels, End-User, Company Analysis" Hand sanitizer is an antiseptic solution and can be used as an alternative to soap and water.It is used to prevent infection from being spread and is primarily caused by hand transmission, causing many diseases, such as nosocomial foodborne disease viral and bacterial infection.According to Renub Research analysis, United States Hand Sanitizer Market is forecasted to be more than US$ 2 Billion by the end of the year 2026.In addition, the demand for hand sanitizers is increased by improved living conditions; growing health spending and awareness of hand hygiene, funding from organizations such as WHO, FDA, and others for the need for sanitation and hand hygiene forms an essential element of personal care, thereby driving the popularity of hand sanitizers.In February and March, the sudden rise in the demand for Hand Sanitizer resulted in the shortage in the country from both online and offline sales channel.Request a free Brochure copy of the report: https://www.renub.com/request-brochure-page.php?gturl=united-states-hand-sanitizer-market-p.phpMarket Summary:By Products: This research report provides the market and market share of Gel, Foam, Spray and Others.By Distribution Channels: The market and market share of Hypermarket/Supermarket, Pharmacy Stores, Online Channels, and Others are covered in this research report.By End-User: This research report provides the market and market share by following End-Users: Hospitals, Hotels and Restaurants, Households/Residential, and Others.By Company: Overview, Recent Development/Initiatives and Sales Analysis of Reckitt Benckiser Group, Henkel Corporation, Unilever Plc., 3M Company, Proctor & Gamble are provided in this research report.About the Company:Renub Research is a Market Research and Consulting Company.We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys and Consulting.We provide wide range of business research solutions that helps companies in making better business decisions.
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