Benjamin Croc of BrioHR discusses a wide range of HRtech scenarios ranging from Talent Acquisition, ATS, to Performance Management Solutions, and OKRs.1) Tell us about your role in BrioHR?As a co-founder and CEO of an early stage tech company, I focus mostly and sales, marketing, and investor relationships.
So together with my co-founder (Nabil Oudghiri), we created BrioHR, an all-in-one HR management software to help companies implement and maintain effective people management, leading to more productive employees and improved company performance.3) How do you think technology is changing the HR Sector?Technology is helping HR teams fulfill their role as strategic partners in a business, by providing not just tools that speed up basic tasks, but also reporting and analytics functions that enable HR to make data-driven decisions in real-time, as well as turnkey processes for better talent management and development, really empowering HR Teams / Company management.4) In what way is digitization impacting the admin processes for HR professionals?Itâs 100% making it faster and more accurate by eliminating the âmanualâ elements involved not just in completing paperwork, but also in cross-referencing across different administrative functions (such as Payroll and Leaves Management).The idea is to shift the time spent on repetitive lower value tasks that no one likes to do, towards more value-added tasks that will help HR professionals achieve their objectives for the company.For us, what is very important to note, is that HR admin is only one pillar of the whole HR spectrum, and that is why we provide modules that help HR/Company leadership well beyond HR admin.5) In what way can redefining PMS lead to employee satisfaction?Redefining Performance Management Solutions is key to retaining and engaging talent.
Where before appraisals were a dreaded âonce a year thing we have to doâ, at BrioHR we see performance management as an ongoing, daily activity â because how well employees perform in their day-to-day activities directly impacts the organization as a whole.Not only that, when performance management is simple, user-friendly, transparent, and becomes a sort of âday-to-day referenceâ, employees are guided by their âNorth Starâ and can trust in the fact that their performance is evaluated fairly across the board â this boosts morale and engagement, leading to greater job satisfaction, which improves business performance.There was a local individual sharing his personal experience recently (it appeared to resonate with others on social media, to the point it was picked up by a popular social news network), highlighting that in appraisals, managers who donât want to get questioned will just give everyone â regardless of actual performance â the same above average rating: not too good that it has to be justified, not too bad that it has to be justified.
This shouldnât be the case, and we firmly believe having the right performance management system in place will make a difference.6) How does enabling OKR help in aligning employee goals with organizational goals?Objectives & Key Results tie an employeeâs objective to measurable results â crucially, each employeeâs Key Results feed into their teamâs and organizationâs goal results.
It enables forward looking performance management.OKRs are also set, tracked, and evaluated frequently â this reduces time lag between (for example) a corporate decision made based on quarterly financial results, and how employees work towards that and are assessed in day-to-day operations.Plus, the simplicity in OKRs â an objective backed by 2-5 specific and measurable results â means that employees have clarity on what they need to do, and how it impacts the organization as a whole.7) What is the significance of developing customized individual employee development plan for employee performance and satisfaction?It is recognizing that each individual is unique â that each employee learns, functions, and responds differently to different things.
Despite his company being a Unicorn, with more than 10 years in business, his take was the following: âwe invest a lot of time and money in AI in our company, we believe AI can have tremendous power in the HR field, but we are still very far from really having AI and enjoying its benefits in HR software, maybe 5-10 years from nowâ.So, AI is very powerful and can be applied to HR, for sure.