Ricoh has partnered up with Alzheimer’s Research UK in an effort to help people better understand the diseases that cause dementia, while using 3D printing to visibly illustrate the effects of Alzheimer’s on the brain.This is all part of ‘Dementia Uncovered’, an awareness campaign that highlights the various diseases which can cause dementia and the way they affect sufferers.This campaign includes a number of short films highlighting the experiences of people who are living with different forms of dementia, as well as videos documenting the progress of the ongoing research for a cure.A previous film – which featured Simon Pegg – showed how Ricoh’s 3D printing tech can produce models to visibly show the effects of Alzheimer’s on the brain, as we mentioned at the outset.The idea is that doctors could use these kind of 3D-printed models to show patients exactly what’s going on with their brain, so they can better understand the disease (which shrinks the brain four times as fast as the normal rate of healthy ageing).And the broader hope is to challenge a number of misconceptions about dementia, and make it clear that while Alzheimer’s is the most common cause of dementia, there are other causes with far lower profiles (such as vascular dementia or dementia with Lewy Bodies).
LOS ANGELES -- A new study published in Lancet Oncology reveals that the internet popularity of health awareness campaigns may not always translate into a greater interest in related health behaviors.Researchers at the Keck School of Medicine of USC compared Pinktober and Movember, two monthlong cancer outreach campaigns with similar online popularity based on six years of search traffic data.They analyzed patterns of Google Trends search data for specific keywords associated with each campaign and the health behaviors that should result from increased awareness.The researchers found that while the peaks in breast cancer related web searches corresponded with peaks for the Pinktober campaign throughout October, the volume of web-searches for prostate cancer did not appear to be influenced by the timing of the "Movember" campaign in November."Between the pink ribbons and mustaches, both these campaigns have very visual elements that can reinforce their online visibility," says Giovanni Cacciamani, MD, assistant professor of research urology at the Keck School and principal investigator of the study.Cacciamani emphasized that the data does not necessarily reflect poorly on the Movember movement, which encourages men to grow out their mustaches in November to raise awareness for men's health issues like prostate and testicular cancers, mental health and suicide prevention.
For the ongoing series, Code Word, we’re exploring if — and how — technology can protect individuals against sexual assault and harassment, and how it can help and support survivors.Today, KaceyTron, a longtime gaming streamer with almost half a million followers on Twitch, is raising awareness about the realities of online sexual harassment by organizing a “SlutStream” where women gamers will reunite together to reclaim the meaning of “slut” — an insult often hurled at female gamers.KaceyTron, who has long branded herself as “Titty Streamer,” first introduced her idea for the “SlutStream” day on Twitter earlier this month.She called for other women gamers to “dress slutty” and add slutstream to their title to raise awareness about the sexism women face in the industry for being comfortable with their sexuality, or simply wearing a v-neck shirt on stream.It would be really cool if all female streamers could arrange a day where we dress slutty and put slutstream in our title, we can raise awareness about the sexism we face for being comfortable with our sexuality while also pissing off legions of incels— kaceytron (@kaceytron) July 8, 2019
The bill proposes courses in schools and a public awareness campaign, plus "re-education" in health centers for worst-case scenarios.Oxford psychologist Andrew Przybylski said the proposed law was a bad idea, and pointed to tech "addiction boot-camps" in China.Vittoria Casa, a member of the governing populist Five Star party, said teenage phone usage is "getting worse and worse and it must be treated like an addiction," per The Times."We agree with studies showing that expecting 'likes' for posting on social media triggers the chemical dopamine in the brain.The bill cites figures that eight in ten Italian teens fear losing their phones and their connection to the internet, otherwise known as "nomophobia."Casa added that teenagers are "vampiring," or staying on their screens messaging at night.
International ASMR Day is very much a “thing.” Now in its seventh year, the goal for today’s “holiday” is to raise awareness of the relaxation method that relies on the various sounds and images that make humans feel all weird and tingly.As ASMR continues to grow in popularity, an increasing number of brands continue to find ways to hop on the trend.Michelob Ultra’s Super Bowl ad with Zoe Kravitz may be one of the more extreme cases of ASMR, but the likes of KFC, Behr paint, Applebee’s, Ikea, Lynx (in a NSFW effort) and even Zippo have found ways to leverage the unique practice in an effort to attract a burgeoning audience that will pay attention to the mundane aspects of life—like the act of frying chicken—as long as they’re getting the sensations they crave.Here’s a look at some of the best ASMR ads over the past couple of years.
Two Founder Institute San Francisco graduate companies, Ultimatum Inc. and StrainConnect, have recently teamed up to help raise awareness and donations to support U.S. veterans suffering from PTSD.According to the U.S. Department of Veterans Affairs, as many as 3.9 million veterans suffered from Post-Traumatic Stress Disorder in 2018, including an estimated 20% of veterans returning from duty in Iraq and Afghanistan.StrainConnect leveraged the Ultimatum platform to fundraise for a nonprofit called Veteran’s Ananda, with the goal of raising awareness and supporting veterans’ mental health.The Ultimatum crowdfunding platform works by empowering individuals to influence the causes they care about and create positive social change.The tools Ultimatum provides allow campaign sponsors to amplify impact by matching donor financial support, and create network incentives by pledging small donations when individuals share the campaign message or hashtag on social media.For this veterans PTSD awareness campaign on Ultimatum, StrainConnect pledged a small donation for every time someone used the hashtag VeteransAnanda on Twitter.
We’ve been trying to caution the public about TV motion interpolation and its resulting “soap opera effect” for years, but in the end, it took one of Hollywood’s biggest celebrities hopping on Twitter to do the job.On December 4, Tom Cruise issued the following PSA, and it went viral:I’m taking a quick break from filming to tell you the best way to watch Mission: Impossible Fallout (or any movie you love) at home.— Tom Cruise (@TomCruise) December 4, 2018The Mission Impossible star successfully accomplished one of Digital Trends’ own core missions by breaking down a complex tech topic in a way that is both meaningful and easy to understand.Motion interpolation is a technology which is intended to smooth out fast motion and eliminate blurry images on TVs.
First Lady Melania Trump on Monday launched "Be better," an awareness campaign aimed at combating cyberbullying and teaching the nation's children to speak with "respect and compassion."The long-awaited initiative focuses on teaching children to use social media in a positive way, promoting healthy living, and supporting children affected by the opioid crisis.The campaign was introduced after the first lady spent more than a year reading to children, visiting a recovery center for infants born addicted to drugs and meeting with tech executives."Social media can have a positive and negative effect on our children, but too often it is used in negative ways," Mrs. Trump said during a press conference in the White House Rose Garden as her husband sat listening in the first row."It is our responsibility as adults to educate and remind them that when they are using their voices, whether verbally or online, they must choose their words wisely."Raising awareness about cyberbullying has been on the first lady's agenda since November 2016, when she said she would focus on the issue.
NGO Project Nanhi Kali and WATConsult, part of Dentsu Aegis Network India, launched a campaign titled ‘Powerless Queen’ to raise awareness about the game of chess.The campaign features Tania Sachdev, an Indian chess player who holds The Fédération Internationale des Échecs (FIDE, also known as World Chess Federation) title of The International Master and The Woman Grandmaster.She is seen delivering the campaign message through a video where she speaks about how the 'Queen’ is the most powerful piece in the game of chess.The idea is to show that the two-player strategy board game once originated in India in the 6th Century but still those very ‘Queens’ stand powerless and violated in 21st century India.Sheetal Mehta, trustee and executive director, Project Nanhi Kali and K. C. Mahindra Education Trust, said: "We support campaigns that give out a message about the importance of ensuring equality for women and it is a win-win situation given our objective is to educate and empower girls.”Tania Sachdev is also challenging people to play the digital version of the Chess game on the microsite by taking the ‘Powerless Queen Challenge’.
Sexual harassment is at the top of the news and to address the problem, the Ad Council has joined with actor and producer David Schwimmer to present a national campaign designed to empower victims and bystanders to speak out.The campaign, ThatsHarassment, is a collaboration between Schwimmer, the Ad Council, writer and director Sigal Avin, the Rape, Abuse & Incest National Network (RAINN) and the National Women’s Law Center (NWLC), and also provides tools for employers to create a safe work environment.The public service announcements, executive produced by Schwimmer, Avin and Mazdack Rassi of Milk Studios, are shortened versions of films that first launched in April 2017.The films, written and directed by Avin, depict various cases of sexual harassment in the workplace, all based on real events.Schwimmer, Avin and Rassi created this project to highlight behaviors that are unacceptable and to end institutional silence and complicity.“My mother, my sister, countless female colleagues and friends have all experienced some form of sexual harassment in their lifetime,” said Schwimmer.
A very serious subject got a thoughtful campaign and earned the respect of our readers, who voted it the US Creative Work of the Week.Indie agency Republica partnered with non-profit organization Amigos for Kids to create a public service announcement to help raise awareness about the subtle signs of child abuse that, unfortunately, often go unnoticed.The work was inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, so Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.The installation exposed unsuspecting visitors to real drawings from real children, which later turned out to include troubling signs of abuse.The result was a multi-platform campaign centered on a PSA video, and included an interactive website, BrokenCrayons.us.The PSA shows unsuspecting art goers come to the startling realization that children hide troubling truths in their classroom drawings.
Piaggio India’s Vespa and Aprilia are aiming to create awareness and support the fight against HIV/AIDS in its latest campaign.The campaign was conceptualised by Dentsu Webchutney educates people about a charity called 'Red' founded by Bono and Bobby Shriver which helps fight against AIDS.Ashish Yakhmi, 2W business head at Piaggio India said: “Piaggio has successfully created the premium positioning in the 2 wheeler segments with its iconic Italian brand Vespa and the racing brand Aprilia.We have built a strong connect with the youth through the digital medium.Webchutney is a highly creative agency and we believe that they are the best fit to manage our brands.The initial campaigns they handled for Aprilia and Vespa on the digital, creative and media side are full of creative genesis."
Vehicle manufacturer Maruti Suzuki has rolled out a nationwide campaign to raise awareness and promote usage of seat belt among drivers and passengers.The TV spot, conceptualised by Happy mcgarrybowen, showcases how a kid is constantly trying to stop his father from driving the car by sometimes puncturing the tyres and on another occasion sticking glue on his father's seat.The kid's father gets really annoyed and angry and shouts at him.The kid then tells his father that he is afraid of letting him drive as he doesn't wear his seat belt.The kid's father then promises to always wear a seat belt and so does everyone in the family.The 360 degree integrated campaign by Maruti Suzuki comprises of print, TVC, radio, digital and on-ground activations.
Cosmetic brand Avon India aims to raise awareness about breast cancer among women in India in its latest campaign.As part of the PayAttention campaign, Avon has rolled out a breast self-examination (BSE) video for women to help them identify the signs of breast cancer.It has also brought on board Dr. Mandeep S. Malhotra, breast oncoplastic surgeon to provide 10,000 free breast exams across cities.Avon has further joined hands with organizations such as the Indian Cancer Society, iCongo, survivors, celebrities such as Arjun Kapoor, Virendra Sehwag, Chelsea Clinton amongst many others, and social media icons such as Bhuvan Bam and Rohan Joshi to educate people on how a simple BSE when inculcated in one’s lifestyle can help save lives.The Drum spoke with Rahul Shanker, managing director, Avon India to find out the strategy behind this campaign.He said: "Avon has been known around the world for championing the fight against breast cancer – deep rooted into their philosophy of ‘Beauty for a Purpose.’ The insight our agency Zeno Group India focused on while conceptualising the campaign was that while women pay attention to a lot of things – their profession, their weight, their looks amongst others; one thing they don’t pay attention to is themselves and their health, specially their breasts.
The Orange Project rose out of tragedy, but is now becoming a movement to reduce the stigma of suicide and raise awareness of suicide prevention through a series of orange sticky notes.Jennifer Dee, vice president, director, integrated production at McCann Torre Lazur, a McCann Health company, suffered a very personal tragedy that led to her creating the Orange Project – she lost her longtime boyfriend to suicide, brought on by the mental health issues he had.She never, however, thought he would take his own life, having never experienced anyone with suicidal thoughts or actions.To this day, she says the only way to articulate what happened is that it was “two deaths – his physical death..and the shock of that and then getting the news after was for me, another death over again.”Dee went through all the emotions and reactions of loss – guilt, embarrassment, shame, the feeling that she should have done something, and finally feeling like she didn’t want to go on living.Dee decided she had to do something to make a difference on the very touchy subject, and seeing as she worked for a company that was in the healthcare business, she felt she had an obligation to try.
The Financial Times (FT) has launched a focused media campaign to promote its innovative ‘cost per hour’ (CPH) digital advertising currency.The new media campaign, which features in The Drum, was itself transacted on a CPH basis and aims to raise awareness of the metric among advertisers and publishers.The development of the new CPH metric was informed by research which showed that brand awareness, uplift and association all increase the longer an ad is in view.However, under traditional CPM (cost per thousand) buys, all impressions are valued equally, e.g.an impression that lasts one second on a viewer’s screen is valued the same as an impression that lasts 30 seconds.CPH is designed to attach value only to impressions lasting more than five seconds whilst the user is engaged with the page and, therefore, to deliver greater brand impact for each dollar of advertising spend.
Indian antiseptic brand, Savlon rolled out its new initiative SavlonSawathIndia (SavlonHealthyIndia) to raise awareness about hygiene among kids on Global Handwashing Day and encourage behavioral change.As part of the initiative, Savlon launched a film Haath Se Baat (Talking to the hand) where a hidden voice artist imitates germs and enlightens children about the dangerous diseases germs can spread like typhoid, diarrhea and vomiting.Savlon Swasth India Mission seeks to accelerate and reinforce ITC’s sanitation and hygiene education in India.The programme is focused on hygiene and sanitation education through awareness building programmes.Sameer Satpathy, chief executive, personal care products, ITC Limited said: "Savlon Swasth India in line with its proposition of healthier kids stronger India, is a detailed school outreach programme that introduces children to hand hygiene through unique interactive activities including innovative and visually engaging storytelling."ITC: Haath Se Baat ( Talking to the hands)
Do you want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign?By conducting your own PR radio tour, you can win the publicity you need, generate millions of gross impressions to promote your business and even establish yourself as an expert in your field.Just follow these six steps:Or imagine that you've created a child recovery program that helps ensure the safe return of lost children.You can pitch your story to just the stations in your local area, to those in the top 25 markets, or to networks that allow you to reach numerous markets.Decide exactly whom you're trying to reach, and then find the best stations by using sites such as www.radio-locator.com, where you can search by format.
Raising awareness for a brand-new company is a big challenge when you're on a small budget.We spoke with a number of business-incubator advisers and entrepreneurs to find out what works when it comes to raising awareness for a bootstrapped company.Here are some of their suggestions to consider:Reach out to the press to seek media coverage.Create demo videos and post them online.Engage influencers and others who can help create interest in your products and services.
A national campaign begins today (September 22) on World Rhino Day.'Let’s Turn Things Around' aims to raise awareness and donations for Northern White Rhinos – there are only three left in the world and they're under 24-hour surveillance.The San Diego Zoo tapped 40-plus-year partner Epsilon, a data-driven marketing company, to help raise awareness of San Diego Zoo Global Wildlife Conservancy’s conservation efforts and compel donors to save animals facing imminent extinction.To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the rhino slipping away into nothingness through the grasps of an hourglass.Live at EndExtinction.org, the campaign will be promoted on social media and owned channels through the end of the year.“Now is the time to save the Northern White Rhino from extinction.
Tiger Beer has collaborated with WWF on a substantial donation and awareness-raising campaign to help clamp down on the illegal tiger trade.The '3890Tigers' initiative has been named so because in the last century the number of tigers estimated to live in the wild has dropped from around 100,00 to around 3,890, a figure the brand is intent on propagating back to a substantial number.A digital hub is live at 3890Tigers.com where users can upload a selfie to be reimagined as Tiger-inspired, AI-generated pieces of art, stylised by six leading artists.The striking campaign looks to raise awareness around the plight of the tiger and ultimately drive donations to WWF to bolster conservation efforts.China’s Hua Tunan, France’s Mademoiselle Maurice, Malaysia’s Kenji Chai, Russia’s Nootk, the UK’s Nick Gentry or USA’s Tran Nguyen are the artists whose style will be automatically generated in a unique way by each time a user submits a selfie.UK artist Gentry said it is important creatives lend their talents to good causes.
One of 2016’s surprise ad hits was agency David’s a breast-cancer awareness campaign that cleverly got around social media’s ban on female nipples by demonstrating a self-exam on a male model instead.The work, created for Argentina’s Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last June, including the Grand Prix for Good at the Cannes Health Lions.Exactly one year later, David is out with a follow-up effort.And while it may lack the cleverness of the original, there’s no denying this new work is memorable in its own way.This time, it gets around the censorship issue by removing female nipples from female breasts—and replacing them with mouths, which sing the praises of breasts, as well as the dangers of not checking them regularly.The ad is called “Everybody Loves Boobs.” Whether everybody at work will appreciate you watching it in front of them is another story.
About a decade ago, the writer Rebecca Solnit was in the U.K. promoting “Storming the Gates of Paradise,” a book about politics, and she gave a live talk before an audience.Her interviewer, a man, asked her—unprompted—why she did not have children; when she demurred, he wouldn’t let the subject drop.“No answer I gave could satisfy him,” Solnit writes in her new collection of feminist essays, cheekily titled “.” “His position seemed to be that I must have children, that it was incomprehensible that I did not, and so we had to talk about why I didn’t, rather than about the books I did have.”The anecdote is a self-conscious corollary to a famous incident in Solnit’s earlier feminist work, “Men Explain Things to Me.” In that story, a man summarized Solnit’s own book to her, based on a review he’d read, confidently oblivious that she was the author and incredulous that a woman could have more authority on a subject than he did.The story resonated with readers and became more famous than the book itself, popularizing the portmanteau “mansplaining” to describe women’s experiences of being presumed ignorant and unqualified by men.“I speak four languages.” Often, the man’s own lack of qualifications or experience with the subject is what stings the most: the sense is that, no matter what a woman achieves, a man will always consider his gender to outweigh her credentials.
More

Top