Over the years, Amazon has set an example in the ecommerce industry by rapidly increasing customer retention and loyalty by customizing marketing and notifications.

The fact is, 86% of today's shoppers say personalization is an important part of their final buying decision.

With a growing focus on customization, offering mass customization to support businesses is the next step.

During this adaptation scenario, all companies focus on customer loyalty, which is one of the most important parts of business growth.Companies that offer direct customization options to their customers from brands like Louis Vitton, Zara, and Ralf Lauren.

While product customization has great benefits, it has to be true – about 20% of printing companies that offer customization fail within the first 12 months.One size does not match the growth of personal devices allowing us to show off our designs, tastes and preferences, and a size that fits everyone is never desirable.

Investing in software can increase your customer base, online presence and sales.Highly competitive market growth:E-commerce has grown rapidly over the last few decades and currently accounts for more than $115 million in the US sportswear sector.

It is crucial for brands to understand what customers require and desire so that they can manufacture garments that they love, take care of, and wear for a long time while working in the fashion industry.

This leads to an increase in landfills as most pre-made clothes remain unsold and are ultimately dumped.

Likewise, the online product configurator software enables fashion and accessories brands to let their design their apparel, footwear, hats, purses, and many other essential fashion commodities as per their choice.

And as these products are made-to-order, designers don't have to be worried about the leftovers and damage they can cause to the planet.Product Configuration Tool Offers Solutions that Puts Customers FirstMany in the fashion industry preach "customers first", but it seems that they don't practise that, as they don't see as many brands understanding or offering collections that meet customer's requirements, desires, and preferences.

Implementing customization solutions enables brands to keep their customers first and keep the aesthetics that are true to brand value whilst also allowing their customers to add their preferences and needs.An increasing number of customers want to engage with their fashion brands, enabling them to demand unique products.

For a long time, brands and designers have created this stigma of what each gender can wear and how should they accessorize.