Among the topics addressed at the 1st Meeting of Online Marketing Agencies held in Madrid, one of the most interesting was related to the future of digital communication : where are we going?Faced with this initial question raised by Alicia Senovilla, the presenter of the event, the participants in the debate gave their first arguments.First ideas of the speakers  María Redondo , The Plan CompanyFor María Redondo, the three most important issues that Online Communication Agencies will encounter in the future are these:- Fluid information channel.In this way, we will have to hook users on a professional and social level.Rocío Bravo , PoweraxleRocío Bravo also highlighted three fundamental aspects that Digital Marketing is going to face soon:- The content is not adapting to the devices, nor to the different segments and audiences within social networks.Because they have more scope, because at the communication level it is easier to take the brand, conceptualize it and link it to an influencer .In addition, the client does understand this because he sees quick results.These are the four points on which Pedro Abad focused his attention.- Today we have a huge amount of information from our customers, users or readers.
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In the new Covid-19 normal, the rule for traditional media players seems to be “digitize or die.” But here’s why it isn’t a one-size-fits-all solution.
We’re here to guide you through the coronavirus pandemic. Sign up to the Life newsletter for daily tips, advice, how-tos and escapism.Working parents don’t have a monopoly on finding lockdown difficult, but as the pandemic stretches on – and with the summer holidays thrown in, for good measure – being able to do your job from home with kids around can feel increasingly difficult, if not impossible. It’s tough. I’ve been there. I documented all the interruptions I’ve had from my kids while trying to work as a freelance journalist: ranging from having my feet stuck to the floor with tape, to having a recorder played loudly into my ear – and even Zoom calls punctuated by appearances from a naked three-year-old. Caroline Whaley, co-founder of Shine4women, an organisation that empowers women in business, believes the long-term effects of the pandemic on mothers – and their careers – could be particularly devastating. “Between job losses, school closures, and isolation, the ability of many dual-earner couples to both work because someone else is looking after their children is dissolving,” she tells HuffPost UK. “Many couples have had to decide which partner’s career takes a back seat. Due to lower salaries, women are frequently the ones to stand down.”Related... I Never Wanted Kids. Covid-19 Changed My Mind Whaley’s fears are backed up by statistics: a study by the IFS revealed mothers are more likely than fathers to have left paid work since February, and mothers have seen a bigger proportional reduction in their hours of work than fathers. Among those doing paid work at home, women are more likely than men to be spending their work hours simultaneously trying to care for children. And, as the government’s furlough scheme soon comes to an end, and rules on home-working change to allow firms to ask people to come into the office, many working parents are under even greater duress as their bosses’ – or clients’, if they’re self-employed – patience wears thin.When HuffPost UK put out a request to speak to working parents to hear their struggles, the response was overwhelming. “My work was sympathetic at first, but became less so as lockdown eased,” one teacher told us.“I’m the only one in my team with young kids, I feel unsupported and isolated,” another mum said. “I’ve started making a point of having my kids around and responding to them during Zoom meetings so my boss can see my situation. I think my boss assumes as his life of lockdown is over, we’re all in a similar situation – and forgets that mine is the same as being in lockdown.”Another woman told us she’s “strongly” being encouraged back to the office “to set an example” – but she has two little ones, so it’s hard. And a dad was told by his work if childcare is available, he now has to use it – and no more flexibility will be granted apart from working from home. Their stories are shocking. HuffPost UK spoke to six of these parents, who said they feel under increasing pressure to work “as normal” – despite having limited childcare options.For some of them, the fallout from the pandemic is getting worse, not better. Related... 12 Wacky Ways To Occupy Kids That Require Very Little Effort ‘I just want to scream at my male and child-free colleagues’*Edie, 39, has two children aged two and five. She works in advertising.“Any leniency at work evaporated the second nursery ‘started’ again, despite the fact I still had a five-year-old at home. Any slowdown in volume or pace also evaporated as soon as lockdown was ‘over’ for my male bosses and clients. “My partner and I have just about managed until now by working from 6am until about 9pm every day – and constantly fighting about who gets to work, when. I have to snatch and beg for hours. I keep telling myself it’ll all be okay in a month, when school starts again, but just this week I had a massive freakout that they’re not going to go back – and I don’t know how I’ll cope. “Logistically, it’s impossible to plan, to manage workload, to meet deadlines or to attend meetings. Mentally, it’s impossible to juggle all the logistics with the anxiety over safety, and perform at a level others increasingly expect from you now lockdown is ‘over’. And with the threat of redundancy, and guilt at still having a job, the pressure to perform is bigger than ever. “I just want to scream at my male and child-free colleagues and clients around 90% of the time, because they have no idea what women are going through. I’m left wondering if there is any other option except for me to quit a career I’ve fought for for 20 years. It’s been unbelievably tough, but all I can think is it’s about to get even harder.”‘My one-year-old will often come over to me and close down my laptop’Patrice Stephens-Sobers, 26, has a one-year-old daughter, Sol. She is the founder of digital marketing agency Pink Ship.“I’m incredibly fortunate my business can be run remotely. My team and I already had a working from home policy, but it’s been tough – especially with the lockdown challenging my childcare options. “My husband also works from home, and although we’ve been able to juggle childcare between us, there are days where we both have a lot on and neither one of us can take a break. We sometimes both have deadlines to meet or unplanned client emergencies, so juggling all of this has been hard. “I’ve had to adjust my working day and schedule Zoom calls around my daughter’s nap – or work really early, or really late when she’s sleeping. It’s important to me that I spend time with her. Working from home and being ‘around’ is not the same as being present. She’s a really social girl who is energetic, loves to read books and always wants to play – and quite a lot of the time, she doesn’t want to play independently!“My daughter will often come over to me and close down my laptop when she wants more attention – that’s my cue to stop working and hang out with her. It’s been tough balancing everything but between my husband and I, we’re figuring it out.”Related... Should Face Masks Be Mandatory At Work? We Asked Experts ‘It’s no different now, and it’s not getting any easier’Davina Gordon, 40, has a two-year-old son and is a freelance digital marketer.“Both my partner and I work from home. We have a two-year-old son and not having childcare during the pandemic is really tough. My husband works in an upstairs office, while I’m downstairs, trying to work at the kitchen table, while parenting.“It’s definitely shooting up my stress levels and impacting my productivity. I’m a freelance digital marketer, and things were going well until the pandemic, when I lost two clients and a substantial chunk of income. This meant we couldn’t afford childcare, although Sonny’s nursery soon closed, anyway. I’m struggling to get new clients, as everyone is being cautious with their spend.“I feel at a crossroads. I’m resilient, but desire alone doesn’t pay the bills and I can’t get any help from the government, either. It’s no different now, and it’s not getting any easier.”‘I realised how skilled I’ve become at suppressing my own struggles’*Rebecca, 41, has two children aged 10 and five. She works at an alcohol misuse charity. “I’m on my knees. I’m working three days from home, but with that comes benign neglect of my children, when they should be enjoying their summer holidays. I find myself overcompensating during my days off, so that the children have had some sort of ‘fun’.“Work are being fully supportive, and there’s no pressure to return, but my mental health is shattered from having to multi-task between professionalism and childcare. I have no support elsewhere.“I’m exhausted and experiencing memory loss, sensory overload and a crippling sense of inadequacy. And the housework! I feel like I live in squalor. The guilt I feel over both my work performance – and mothering – is taking its toll. A friend said recently, ‘you seem unfazed by it all!’, and I realised how skilled I’ve become at suppressing my own struggles.”Related... What To Do If You Think You're Unfairly Being Made Redundant ‘I’ve had to move out of the family home’Harriet Holme, 39, has two children aged five and two. She’s a registered nutritionist. “I’ve had to move out of my family home in London with my two young children because my husband is an NHS doctor, and a health condition meant we had to shield from him. I’ve moved in with my parents in Cambridge, and have had to juggle pivoting my nutrition business online, a book launch, homeschooling for my son who just turned five, and taking care of my two-year-old daughter.“On the plus side, I’m proud of all I’ve managed to achieve, and my children have an amazing bond that might not have happened if my son had been at school for the last six months. But it’s been tough not seeing my husband and trying to juggle everything myself, with help from my parents in their 70s. Without them, it would have been much more challenging. “I’ve had very little sleep for the last six months, as so much of my work has to be done in the evenings and early hours when my children are in bed.”‘I’m still trying to squeeze a full day’s work into nap and Netflix time’Joanna Drake, 34, has two children: Ted, 4, and Zara, 1. She runs her own PR business. “I’m self-employed and working from home with two under-5s. My husband works full time back in the office doing crazy hours to make up for his company’s lost income during lockdown, so I’m trying to juggle kids and work alone most of the time.“I’m still trying to squeeze a full day’s work into nap and Netflix time, and after the kids go to bed. There’s no time for me – and I’m reaching burnout, now. I’m counting the days until September, when my oldest starts school and I’m banking on it being full-time.“I’m just hoping I’ve enough good grace with clients to see me through until September.”* Some names have been changed to protect anonymity.Related... One In Eight Childcare Workers Paid Less Than £5 An Hour, Report Exposes Kind HuffPost UK Readers Flood Family Battling Poverty With Offers Of Support Opinion: Our Childcare System Was Broken Long Before Covid
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In this sense, it is important to recognize Ecommerce trends and how to apply them to generate better results.The pandemic caused by the so-called coronavirus has accelerated the adoption of ecommerces by up to two years, as this Forbes article outlines.This shows us that more and more businesses will become an online sales platform, much earlier than expected.Now, Ecommerce trends refer to those elements that, at the moment, have already been incorporated into the business and that can be the differentiators that any online store could put into practice.That is why in this content we have compiled the 5 main Ecommerce trends that are available so that, added to a solid Digital Marketing strategy , you can take your business to the next level of authority, expansion and sales.The Ecommerce trends that we will present below are the alternatives that can be added to e-commerce efforts so that better and more efficient ways to reach your audience , delight them and, of course, satisfy them are found .Read on and find out what they are!1.Interactive virtual storesWithin the digital spectrum, more specifically within Content Marketing, there is a type of material that generates more engagement in the public than any other, and that is interactive content .These materials give the user the possibility to actively participate in the content and gradually discover the relevant information.In this sense, interactive virtual stores are one of the trends in electronic commerce because it allows the potential customer to have a real and tangible exchange of actions and responses .The virtual reality has allowed companies to create interactive experiences with users, for example in rotating fashion and sport.An example of these are virtual changing rooms , which through the use of VR (Virtual Reality) allow people to know how they would look with clothes from the catalog without the need to go to the physical store.This is the case of Nike, one of the most important global brands, which has incorporated this technology in its online store so that users have the possibility of “trying on” shoes without leaving the house.The application through which the interactive experience could be accessed is called Wanna Kicks .Also, the calculators are other differentiating element that could add to ecommerce.Your role may be to provide potential customers with options based on their budget.Imagine this: inside the calculator in the ecommerce you ask the user “how much are you willing to invest in a complete sports training kit?”.Depending on the response, your store may offer different options , with cheaper or more expensive materials, to increase the chances of conversion .If you want to know more about interactive content and how it can fit in with your virtual store’s growth objectives, download our complete ebook on the subject and explore its possibilities !2.Voice searchMore and more people have a virtual assistant in their homes, such as Google Assistant or Alexa.In fact, by 2025, 75% of households are expected to have it in the United States, according to Loop Ventures .With this comes the great opportunity for ecommerce to work with these technologies, for example, to appear within the results of this type of search .For example, it is possible that users order a pizza by voice and these assistants make their order directly to the stores, which represents a business opportunity for those who manage to position themselves within this technology.Everything indicates that Voice Commerce , as it is known, will be one of the most interesting models to attract and retain customers .3.
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TLDR: The Complete Digital Marketing Growth Hacking Certification Bundle offers insight into dozens of strategies for finding and converting customers online. From search engine optimization (SEO) to content marketing, from social media advertising and engagement to email campaigns and affiliate plays, there are nearly as many avenues to digitally market online as there are sellers marketing. And while one method may serve a particular seller better than others, there’s never a one-size-fits-all answer to assembling a digital marketing plan. In fact, the reality is it will almost always take a combination of many approaches to build to the web audience… This story continues at The Next Web
This paid advertising is seen as the most effective digital marketing strategy, you can apply to your marketing campaigns.PPC ads run on a variety of platforms viz social media channels and search engines like Google, Bing, etc.In Google Ads, when you type any keyword search query, you’ll get results to appear at the top.Or these ads can also be seen on the websites, which are the components of the Google display network.Identify the objective .Since the goal of every research is to find a target audience that ultimately moves to conversions of running those paid advertisements campaigns.How to start customer research?Before launching an Ads campaign, you should first focus on your customer’s taste, what do they want, what they are exactly looking for?Start pulling the trigger by selecting some keywords, but wait, what if, your customers are not searching for the keywords and phrases you target?Whether you are planning to increase your sales or subscribers, it is very important to know, what are you starting with, otherwise, it will be too late to run ads and will ultimately give you no returns.Draw on customer data, you are currently having, go for buyer personas, to help yourself with relevant keywords, you want them to appear, when a user searches for the stuff you sell.Make a list and begin.2.There is various online free and paid keyword selections and planning tools, available in the market, what we recommend is Google Keyword Planner,What is (Top – 1) strategy?Prepare a separate spreadsheet.Generate keywords, usingkeyword analysis PickLong Tail keywords, which are less competitive.Choose the middle option.Include negative keywords in your first Google PPC campaign.This is a hyper-segmentation phase of paid advertising.This will exclude that category of audience, which has nothing to do with your items.It saves your money and turning out a best Google PPC strategy to avoid irrelevant clicks.5.
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The industry has opened a wide array of possibilities and opportunities in the job market.Digital marketing is not a rocket science if you are already into marketing domain however it is also not a new concept for freshers who are unaware of it.If you are someone who is aiming to make a career in digital marketing field but confused in choosing the best digital marketing training institute in Chennai then this blog is for you.Before you decide to join any digital marketing training centre you should be aware of some important factors like what exactly you are going to learn, who will be the trainer, how much time will it take and how much it will cost to enroll for the course.It is because there are many students hooked up by fishers with many promises.Well, if you are looking to take up digital marketing course, you need to understand few things before joining an institute.Here is the list of things you need to learn and consider before taking up a class in fact it will be helpful for joining any course from an institute.1) Passion:Regardless of how different it sounds, the zeal factor continues as the most significant in finding out the ideal career path.Always do research to inquire or get in touch with the training instate directly or get the feedback of course completed students of that particular institute.3) Institute’s Expertise:It is incredibly important to have knowledge about the pros and cons of the institute you are planning to join.
Summary - A new market study, titled “Global Online Advertising Platform Market - Growth Drivers, Opportunities and Forecast Analysis to 2025” has been featured on WiseGuyReports.Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time.You can manage your ad campaigns, generate reports, explore analytics and find out who interacts with your marketing messages.There are hundreds of these services out there, so it can be hard to know which platform is best for your business.Here's a complete list of the top digital advertising programs.In 2018, the global Online Advertising Platform market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.This report focuses on the global Online Advertising Platform status, future forecast, growth opportunity, key market and key players.ALSO READ: The key players covered in this studyFacebookGoogleWordStreamSizmekMarin SoftwareDataXuBaiDuWeiBoTwitterTencent Market segment by Type, the product can be split intoDisplay AdvertisingInterstitial AdvertisingMobile AdvertisingSocial Media AdvertisingOther Market segment by Application, split intoPersonalEnterpriseGovernmentOther Market segment by Regions/Countries, this report coversUnited StatesEuropeChinaJapanSoutheast AsiaIndiaCentral & South America The study objectives of this report are:To analyze global Online Advertising Platform status, future forecast, growth opportunity, key market and key players.To present the Online Advertising Platform development in United States, Europe and China.To strategically profile the key players and comprehensively analyze their development plan and strategies.To define, describe and forecast the market by product type, market and key regions.
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Start building an eCommerce store will let the retailers have an opportunity to expand their business into global markets.Worldwide it is expected that online sales will grow to trillion by the end of 2021.Based on the customer acquisition and retention, the multi vendor eCommerce marketplace platforms are relatively high, that main reason the retailers show more interest in multi vendor marketplace platform.Low financial costPotential for rapid growthWiden your marketImproved communication channelsIntegrate reporting toolsGain customer acquisition and search engine visibilityProvide comparison shoppingWith the entire numerous benefits, one can simply rely on multi vendor marketplace platform and can expect the unexpected returns in a very short period.There is greater scope for retail stores in the online industry in upcoming days.All you need to have is a proper marketing strategy and a clear investment in digital marketing.