The reason is that Instagram is one of the top social networking sites powered by Facebook, one of the largest internet companies in the world.However, you might be wondering what is it that makes Instagram ads so great first of all?While a lot of people don’t completely get what Instagram ads can do for their business in the modern-day world, sadly, many others consider it a waste of time and money.But this is not the truth.In reality, even small businesses can make thousands of dollars in sales by running Instagram ads.
Businesses can generate hundreds of thousands of new followers with the help of Instagram ad campaigns.Now you may be thinking what exactly Instagram ads are and how you can leverage them to grow your business?Or perhaps you are already aware of Instagram ads but don’t have any idea about where you should start from to run your own campaigns?But don’t worry, we’ve got you covered.This blog will discuss everything about Instagram ads, their importance, their cost, where they fit in your overall digital marketing strategy, and much more.WHAT ARE INSTAGRAM ADS?Instagram ads are those posts and stories for which a brand pays in order to promote their content to their target audience and reach more people outside of their existing followers.These ads appear like regular posts but have a tiny “sponsored” label attached.Instagram ads help bring qualified users to your content writing and are excellent for small businesses who are looking to improve their brand awareness.WHY DO INSTAGRAM ADS MATTER?There are tons of reasons why Instagram ads matter a big deal for businesses.However, these reasons vary from business to business based on the goals they are striving to achieve.
But even then, we have narrowed them down and come up with four primary reasons why brands should start using Instagram ads right away.Reason #1: Instagram Enjoys Plenty of AttentionAn average user almost spends an hour every day across platforms like Instagram, Facebook, and Messenger.That means your brand has the potential opportunity to interact with your customer base almost on a daily or at least a weekly basis.The more opportunities your brand has to communicate with your customer base, the better are the chances of them becoming a fan or purchasing from your brand.Instagram genuinely provides your business with the ability to grab more attention and trust from your target audience.Reason #2: Instagram Targeting OptionsWe often talk a little too much about “reaching the audience,” which begins with pinpointing your target audience’s specifics.By using Instagram ads, businesses can determine the demographics, location, behaviors, interests, and much more about their audiences.It also lets you target users who have already purchased from your brand and others alike.Instagram is owned by Facebook; therefore, both share the same advertising capabilities.
And it is also a known fact that Facebook is one of the largest data companies in the world.This provides your business with large-scale access to your target audience’s data that can be helpful in making your ads more successful.Reason #3: The ResultsAccording to a study, people tend to recall ads that they view on Instagram more than they recall ads that appeared on a blog post or article.Hence, Instagram ads can help leave a more enduring impression on your ad viewing audience’s minds, increasing their chances of remembering your brand in the future.Reason #4: Instagram’s User GrowthIn the past several years, Instagram has observed an immense volume of user growth, meaning advertisers can now reach a broader scale of people using Instagram ads.More and more people are joining social media platforms like Instagram and Facebook daily.
This further pushes Facebook to build and launch new features to their different platforms that will help users and businesses to connect with each other better.More advanced features mean increased chances for brands to reach their target audience better.So these were the top four reasons why businesses (especially small businesses) should start using Instagram ads right away.This brings us to our next topic, which probably you must be eager to know — the overall cost of Instagram ads.Let’s dive in!HOW MUCH DO INSTAGRAM ADS COST?Honestly speaking, there is no one-size-fits-all sort of answer to this question.The overall cost of your Instagram ads will depend on many factors that influence the advertising cost, including ad targeting, ad placement, ad format, and the competition, even more so during particular times of the year.However, the best thing you should do here is first to decide your overall advertising budget and then determine the amount you are willing to spend or the amount you would like to pay for achieving the desired results.The best part here is that businesses can set their marketing budget as small as a dollar per day or as huge as whatever best suits their needs and pocket.This brings us to our next and perhaps most interesting topic.
Now that you know the reasons for using Instagram ads and their cost, it’s time to learn some tricks that will help you along the way.Keep reading!TOP TIPS FOR INSTAGRAM ADS SUCCESSBe Clear on Your GoalsInstagram ads are actually pretty straightforward, even though it might not seem the case.