This scenario isn’t changing anytime soon.Whether you are a newbie or have already tried your hands on link building, there is a lot you can learn from here.What Is Link Building?Link Building can be defined as a process of obtaining hyperlinks (typically referred to as links only) from other websites to your own site.A hyperlink helps users in navigating between different pages on the internet.Search Engines crawl the web using links, they’ll crawl the links between the separate webpages on your site, and they’ll crawl the links between all the websites.So if you master this art, it puts you ahead in the competition.Importance Of Link Building In SEOSearch Engines use links in two primary ways:To find new web pagesTo help decide how a page should rank in the SERPsOnce the search engines are done crawling the web pages, the content of those pages is derived and added to the search engine’s indexes.Moreover, during this whole process, the search engines do not just consider the content of a page but also the number of links pointing to it from external sites and also the quality of all those external websites.In a nutshell, the more high-quality external sites link to your website, the more are your chances of ranking higher in the SERPs.In the late 90s, the main reason why Google began dominating the search engine market was its strategy of using links as a ranking factor.
2
Users can now create short videos on Instagram, use creative filters, and add music while sharing it with everyone and not just their own followers.It lets users create 15-second long videos with famous songs, trends, and challenges.Vishal Shah, VP of Product, Facebook said that the idea of this feature clicked when they realized that 45% of the total videos on the app are 15 seconds or less, and Instagram stories are not the only place where users want to share the videos.After Germany, Brazil, and France, India is the fourth country where this new feature Reels is being tested.Instagram has also collaborated with some leading music labels to offer a plethora of songs to the users for creating and sharing interesting Reels with everyone.How To Get Started?Just like options like live, create, boomerang, layout, superzoom, etc.To create a reel, users can open the Instagram app and go to its Camera.There will also be some innovative options like choosing a song from Instagram Music Library and adjusting speed, applying effects, filters, and timer.The “Use Audio” option is available in Reels, which will allow other users to use your original audios to make their videos.Steps To Create Instagram ReelsLet’s have a look at how you can create an Instagram reels:At the bottom of the Instagram camera, find and select “Reels.”Click on the “Audio” option.
It helps you to:See the results of your marketing effortsGain insights about your audience for decision makingEnhance your SEO and search engine credibilityProduce more leads, boost conversions and attract more customersHowever, to achieve these benefits, you must drive the traffic to your website in the right way and focus on attracting quality traffic.In this blog, we will be discussing free ways of how you can drive quality traffic to your site.Free Traffic vs. Quality TrafficGetting more traffic to your website will increase your rank in the SERPs, which in turn will drive even more traffic.When it comes to website traffic, your goal should be attracting more qualified visitors, i.e., the ones who are more likely to get converted into leads and consumers.Strategies To Drive Quality Traffic To Your WebsiteThere is no “set it and forget it” tool that can drive free and high-quality traffic to your website.However, they will all require either time, effort, or money.Some of the tools, when appropriately utilized, can drive traffic to your website are:On-page/Off-page SEOEmailOnline directory listingsBloggingSocial MediaOnline advertisementsLet’s discuss the most effective and reliable ways of increasing your website traffic for free.Free Ways To Boost Website Traffic From GoogleMake a free Google My Business ListingAre you aware of the fact that an optimized Google My Business Listing receives 7 times more visits than an incomplete one?Your listing links directly to your site, which is a great way to bring in more traffic.Also, remember Google is getting smarter day by day with results.Moreover, when Google sees other reputed websites pointing to yours, its trust in your business increases.
2
In this blog, we are going to discuss five content-based growth hacks which help you –Save moneyBoost viewsExpand your audienceGet in touch with the right audienceMoreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the motivation to grow!Let’s dive right into its details.#1 Make a trickle-down Facebook and Instagram AdsGrowing your Facebook and Instagram Ads’ engagement, conversion, and reach can be simply done by promoting interaction in the comments.Now to do this, you must utilize “trickle-down” ads.In these ads, the content begins in the main body but ends in the comment section.You can take advantage of the “trickle-down” ads in three steps.Split your body copyStart by splitting your ad’s content into two parts — for body copy and first comment.This tactic works well, especially for curiosity-focused content, where you grab the reader’s attention with the main body content and then satisfy their urge in the first comment.2.The “likes” on existing answers is also a form of interaction.You can either initiate this by asking your community members to raise the first few questions or by creating a FAQ section in the comments.Make a comment-based competitionThe last technique is to start a competition where the comments will count as entries.You can ask a relevant question and then create a poll based on content.However, you can always use a little creativity and ask users to write longer answers to share their personal experiences.So we can also say that the more time a reader spends on your page, the more likely it is that they have got the content they wanted.This indicates to Google that your content is a good fit for the particular search term and thus helps in improving its ranking.Now including videos in your posts will increase the time a user is spending on your page because they will be watching the video: even an extra minute or second counts.Depending on the topic, these videos can help in:Providing relevant informationCreating contextShowcasing your productsVisualizing the steps in a tutorial formatAdding videos in your content pages improves your user experience as well as increases their time spent on the page.
4
Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign.To get that ROI, selecting the right marketing channels is the safest bet.But considering the significant transformations taking place in marketing all the time, how will you know which marketing channels are the ideal ones for you to benefit the most from the money and time spent on your ad.If you are going through the same situation, confused about where to start from, we are here to help.Since every platform has its own learning curve, it would be best if you can hire an agency to handle all these campaigns for you.In the pay-per-click advertising world, currently, there are two prominent forces –Search Ads — The Google search ads will help you to appear in front of the audience who is looking for products or services similar to what you offer.Display Ads — Google display ads, Facebook ads, and Instagram ads will help you in creating demand and introducing your products or services to people who might not be searching for them or even know about you.2.Consumers are actively searching for companies they like or are interested in hence increasing the number of people getting on with social media to research products or services and make purchasing decisions.Social Media also allows brands the opportunity to build their community, which you won’t find on any other platform.Whether you use social media to promote your products/services or create a group drawing in your business or just sharing BTS content, you must leverage this platform for all it’s worth.To ensure a better ROI from social media, there are a lot of things to cover.Let’s discuss the most crucial things to keep in mind:Focus on building relationships not making salesIf your audience wanted to be sold to, they would have visited your website directly.
2
Content marketing is a potent tool for every business, and the best way to leverage content is by blogging.Starting your business blog from scratch might sound a little intimidating, but it does not have to be necessarily devastating.It sure does require consistency, dedication, and hard work, but the rewards of blogging for your business can make it all worth it.To make this process easier for you, we are going to discuss some brilliant tips to make your business blog a success.Consistent postingThere are no rules laid for the frequency of publishing your blogs.Provide useful, relevant, informative and valuable contentThe more informative and relevant content you post, the more audience you will be able to captivate.And whenever a reader leaves a comment, make sure to acknowledge it even if their opinions clash with yours.4.Be focused but also willing to go off-topicNo doubt that having a clear focus is crucial when it comes to blogging, but excessive of anything can be boring.Offering multiple options can help you gain more subscribers.
4
We’re all living in the digital era, so regardless of the age, size, or industry of your company, you must acquire the right mindset, procedures, and equipment to maximize your company’s operational excellence and flourish in this highly-competitive dynamic world.In this blog, we are going to talk about how you can future-proof your business via digital transformation.We will discuss everything about digital transformation, its importance, and its implementation in your organization.What Is Digital Transformation?Digital transformation is not just about businesses embracing technology; rather, it is also about how an organization employs people and processes.Digital transformation involves a thorough reconsideration that endeavors to provide better products or services to satisfy their consumer’s needs and expectations.Importance Of Digital TransformationThe majority of the companies have to adopt digital transformation in order to survive, especially when agile startups begin turning the market upside down.For example, when Uber first arose in the market, the taxi companies had to modify their business model to satisfy the new consumer expectations.This is the perfect example of embracing new technology so that the customers can get in touch with them through mobile applications and book their taxi in advance over the phone itself.How To Implement Digital Transformation In Your Business?Digital Transformation is different for every organization based on what they do and which industry they come under.However, some basic principles apply to every business:Acknowledging the change is necessaryEnhancing customer and employee experienceEmpowering people to work differentlyAccepting innovation via new techniques and toolsHaving the right digital-savvy managementModernizing organization’s cultureLet’s dive into the details of each of them.Acknowledging the change is necessaryYou can’t conduct a successful digital transformation without acknowledging that the change is necessary.Although it might be hard, the change is inescapable.It is far easier to recommend and bring changes with your workforce behind you instead of you fighting against their opposition.Clear communication is one of the most effective ways to bring all your employees on board.You should also consider switching your communication channels from a traditional one-way system to an interactive platform where everyone can talk about different topics.2.
Social Media platforms are dynamic and inevitably keep evolving.People are always finding new ways of recording and sharing every aspect of their life.You should publish interactive posts to engage more with your audience.This way, you’ll be able to increase the likes, comments, and shares on your posts.Therefore your posts should be able to blend in naturally in this environment.It utilizes social graphs and activities to discover people who fall into your target audience.This makes Facebook Ads exceptionally useful.These ads are more probable to attract potential leads that need your products or services.It helps you to grab the attention of the exact people who need or want your products or services.InstagramWith more than 1 billion monthly active users worldwide, Instagram is one of the most popular social media platforms allowing users to share photos and videos and connect with people.Businesses can boost their followers base by publishing interactive content like photos and videos.How to use Instagram for marketing?Sharing two posts every day between favorable hours can help you widen your reach and let people know about your business.
1
With these useful tips, you will be able to avoid any wastage of time or money and, instead, start boosting your ROI.What Is PPC?You need to understand PPC truly in order to utilize its full potential properly.PPC is pay-per-click, and as the name suggests, each time someone clicks on your PPC ad, you pay for digital marketing.Although you might want to consider a brand awareness campaign where you will be paying on the basis of the number of people seeing your ad.PPC ads can come up on Google SERPs, social media platforms, and other websites.Contrary to SEO, PPC will enable you to produce rapid results.For instance, you can start a PPC campaign to build brand awareness, boost website traffic, or increase conversions.Some common reasons why brands utilize PPC marketing are:Expanding reachGoogle processes approximately 50,000 searches per second.That’s around 4.3 billion searches in a day!When a person searches a query related to your products or services, you can appear on their screen using PPC marketing.With traditional advertising methods such as billboards or banners, it is harder to ensure that you appear in front of the right customer at the right time.Make changes easilyUnlike print advertising, where once your banners or flyers are sent, you cannot make any changes; in PPC advertising, you have full control.
Managing email marketing is not an easy task, especially when you’ve got several email strategies ongoing at the same time.Undeniably, email marketing is of great value.This leaves you with lots of moving parts to consider and manage and numerous stakeholders to please.Moreover, with this, your chances of accidentally sending multiple emails to the same person in one day also increase.This tool will help you to follow up with your customers easily and send your subscribers the right email at the right time, depending upon how they’re interacting with your site.Know your target audienceNext, you need to focus on creating your email subscribers list, and to make this list you need to know your target audience first.As someone who has just got onto this, your target audience will be the ideal customers you want to entice to your product/service via your marketing efforts.To find your target audience, you need to find answers to these questions:Your best customers currentlyThe qualities they all have in commonProblems they are experiencing that made them search for a solution (like your product or service)The reason why they bought your product/serviceWhat are you providing to your customers that your competitors aren’t?With these, you can prepare your target audience demographics.3.But for the starters, you can begin with one and then change it with time or segments in your email list.
2
What if sharing these opinions become targeting a particular person and directing hate towards them?Social Media is an excellent way to interact and engage with people, but things spread faster than you can imagine.Teens are using social media, and digital messaging as a convenient method to befriend people, and build and maintain relationships with them.They can walk away with anything because they don’t see the real emotional damage their actions caused or get a physical reaction online.This has given the bullies the freedom to do or say anything without getting the appropriate punishment.Cyberbullying can lead to psychological distress, and just like any other bullied person, a cyberbullied person can go through fear, anxiety, depression, and stress.However, this isn’t just limited to this.Real-Life Impacts Of Cyberbullying On A Person’s MindDepending on person to person, some might develop negative feelings and different symptoms.This leads to the bullied doubting their worth and value.
3
What impression do these fairness creams ads give?Colourism has always been a part of this society and not just India.Meanwhile, people have developed inferiority complexes due to this.These fairness cream ads keep asking us, ”remove that tan,” ”get fairer skin instantly, ” apply this, apply that, etc.Even though the world has progressed so much in every aspect, we cannot deny the fact that orthodox mentality exists in India.Why do people forget all these values?These fairness creams have developed a picture in young minds that having fair skin means being beautiful.The promotion of these fairness creams keeps on reminding us that we need to be fair to look pretty.However, if you think that the entire “have a fair skin” business is only limited to women, you’re wrong.The melanin pigment in our skin is responsible for our skin tone.
Planning to launch a new product?But the fear of failure is holding you back, making you delay your launch further?Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch.No doubt, a new product launch can make you nervous as the big dark cloud of challenges that can hurt your product launch surrounds you.Procrastinating your product launch will do no good.Considering all the expenses incurred in introducing a new product in the market, businesses must formulate abilities that will enable them to market their new product successfully.In this blog, we will be discussing some common marketing challenges that businesses face during a new product launch along with their solutions.1.When you make it about the audience, you won’t have much difficulty in communicating your message effectively.You can begin by focusing on one main target demographic.
2
While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight.Now that businesses are looking forward to reopening after being under lockdown for over three months, people are craving for content more than ever.Here are the five SEO content types that will boost your content strategy.Written contentSo many content types in the market, yet written content remains to be the best content type as it drives the majority of search results.It is a great way to tell your brand stories and deliver your message to the audience.You can maximize the SEO value of your written content by:Understanding what Google is looking for — You need to create high-quality, unique, and original content to make it valuable from the search engine perspective.Visual ContentImages, infographics, and illustrations can feature eminently in the search engines based on the query.This is why image alt texts should be made a standard practice for all content teams.How does Google evaluate your visual content?Images can be considered the main content too.Google uses quality evaluators to find out the skills, time, and efforts that appear to have been invested in creating the image.Images that are irrelevant to the main content, grotesque images, sexually explicit photos, deceptive images that suggest celebrity support where there is none, for instance, images that do not fit the mobile screen are all the examples of image content that diminish the user experience and simultaneously their SEO value too.Some pictures are truly worth a thousand words.
1
Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines.Instead, what truly matters is the intent behind that keyword and whether or not your content fulfills that intent.So let’s see how keyword research helps you in this:Conducting keyword research will give you insights on the topics that your target audience is interested in and how popular these topics are among them, presuming that you are using the correct SEO tool.By researching keywords that are receiving a high amount of search every month, you can identify and categorize your content into topics that you wish to cover.The best way to know the user intent is by entering this keyword into the search engine and see what kind of results come up.Now, if you decide to write an article on Mercury planet, using secondary keywords like Earth, Mars, or Solar System will help the search engine in ranking your article better and for that particular search intent.These keywords will be the ones you consider crucial for ranking in the SERPs because your target audience will be using these search terms probably.Review for a combination of head terms and long-tail keywords for each topicFirst, let’s make you clear on what head terms and long-tail keywords are.
2
While earning revenue is obviously vital, many businesses have now shifted their primary focus to corporate social responsibility.Corporate Social Responsibility has now become a fundamental business practice.The organizations committed to corporate social responsibility (CSR) have enriched reputation overall as it makes a bold statement about what their brand stands for in this often cynical business world.In this blog, we are going to discuss in detail about CSR and its importance for your business.What Is Corporate Social Responsibility (CSR)?Corporate Social Responsibility is a management concept where a business operates morally and sustainably and deals with its social as well as environmental impacts.These companies also have better employee engagement and remarkable customer service.Likewise, some companies have been compelled to adopt CSR, and they did so with inadequate enthusiasm, leaving many of them to contemplate things they could and should have accomplished differently.Concluding, businesses must realize the importance of CSR for their business, so let’s dive into its details.Importance Of Corporate Social Responsibility For BusinessIt is extremely important for your business to operate in a manner that illustrates social responsibility.Even though it isn’t a legal requirement, it is considered a good business practice to bear in mind social and environmental issues.The time has changed, social responsibilities and moral practices are crucial for your business’ success.In today’s world, given the circumstances, consumers love dealing with companies that address social and environmental issues.
1
In the past few years, technology has skyrocketed and still continues to advance.Although keeping up with the changing industry trends can be very exhausting, it is the only way to stay competitive.As long as you are aware of the constantly changing trends, you have the opportunity to shape your business to take advantage.Even if your business is well established in your field, you need to keep up with the industry trends to show your customer base that you are flexible and willing to take some risk.Implementing new trends gives the impression that you are eager to change to accommodate new circumstances.How to Keep Up With the Trends?Trends do not get printed in newspapers.Staying connected with these mediums will help you know what people are interested in currently.Listening/watching podcasts or videos will review whether the trend is useful or useless and if it’s worth spending the money to adjust your business.3.Use your networkTrends are new, so you aren’t expected to catch on at the first shot.
1
Mental health at offices is an arising concern for governments as well as organizations worldwide.Every year, poor mental health alone causes loss of productivity worth more than $1 trillion globally.A significant increase has been observed in the number of reported cases of employees suffering from some common work-related illnesses which include poor mental health caused by depression, anxiety, hypertension, and high workplace stress.Despite all the global attention, this cause has been gaining, and initiatives that are being taken to raise awareness, the associated stigma with this topic is emerging as the biggest challenge for organisations.A work culture that accepts the fact that every person is liable to go through a mental health issue at some point in life can be a significant initial step in this direction.Cause and Impact of Mental Health on WorkplaceBoth work-related or personal factors can be behind an employee’s deteriorating mental health, although long-term workplace stress can be one of the major alarming causes among them.Burnouts at work caused due to continuous pressure can lead to serious mental illnesses, which can further turn into more severe complications.Extended work hours, unfeasible deadlines, dejection for taking out spare time, insufficient health policies, lack of communication, and support are the main risk factors for people going through severe stress or are vulnerable to mental health issues.Moreover, the majority of working people in India admit that they are compelled to think about work even during their days off, leading to major burnouts and stress in their daily lives.Being constantly stressed impacts the physical as well as mental well being of the individuals, which in turn results in high absenteeism and turnover, therefore negatively affecting the overall productivity of the organization.
1
Among all these talks, brand-related conversations have also sneaked in due to the brand pages, promotions, and ads.People enjoy sharing their experiences with the products and services they enjoy using and talk about the brand offering them.Actually, when referred by a friend or acquaintance, people are four times more likely to buy something.Using referral marketing as a well-thought strategy allows businesses to leverage the remarkable potential of customer recommendations to achieve outstanding results.What Is Referral Marketing?In simple words, referral marketing refers to spreading a positive word about a product or service via existing customers of your business instead of traditional marketing practice.This type of marketing can do wonders in an online environment because of the popularity and number of active users on social media and other sharing websites.Internet referral marketing can spread typically faster than offline marketing strategies and reach a wider audience.However, non-profit organizations can also utilize referral marketing with the objective to increase their publicity and entice more donors to support their charitable cause.If your incentives or rewards are worthless to your existing customer base, they won’t be interested in participating in your referral marketing campaign.There are multiple ways to carry out your initial research.
3
In a parallel world, businesses would be able to do marketing of their products or services without having the need of vexing sales.How amazing would it be if your company can be successful by just marketing your products or services, no matter if you sold anything or not?Until and unless you are one of those famous YouTubers who are getting millions of likes and views every day, enabling you to siphon off money without having to do anything dynamic, sales will always be a significant aspect of your marketing strategy.So let’s dive into the details of some facts that will help you endeavor.Fulfilling Customer’s NeedsEven though businesses are in this versatile market to make some good money, at the same time, we also want to make sure that our products or services actually resonate with our target audience’s needs.Having this type of philosophy or business values will help you in breaking down the walls built up by the customers due to the constant pesky advertisements and sales they get bombarded with every day!You will be able to win over your customers’ trust and loyalty easily, which will eventually open the way for a commitment of a lifetime.Lining Up Marketing With SalesFor any business, the better your employees and departments get along, the better is your company’s chances of achieving success.But actually, it is the exact opposite, at least most of the time.For example, the sales department might want to focus on product reviews; meanwhile, the marketing department might prefer to educate their prospects without ever bringing up the product.Let us talk about three simple methods to bring these two departments in sync and ease your troubles a bit.Split the content taskPaying attention to the changing needs of the customers forms one of the significant responsibilities of the marketing crew.
2
The marketing arena has evolved astonishingly in the last ten years.Marketers had to personally undergo digital transformation to figure out how to market their businesses in the best possible way.In this blog, we will discuss in brief about all the significant changes that have been made in marketing.Digital marketing has left businesses worriedA recent study has proven that not even half of the digital marketers consider themselves completely proficient in marketing, and not even 10% of them could agree that their digital marketing strategy is working for their company.The majority of businesses are worried about adopting digital and struggling hard to be successful through digital marketing.Unlike before, when digital marketing was merely a second-thought, it now has become the main focus, which has left businesses worried.4.This also involves hiring more skilled professionals who can manage their digital position, hiring freelancers for content creation as well as investing in paid promotions.There are tons of ways and opportunities to engage with your target audience, but discovering these methods and developing the right strategy requires a lot of money.5.As more and more people are turning towards social media to communicate, interact, and share their opinions with other people, businesses have to follow.
1
Getting started with Content Marketing might leave you feeling overwhelmed with the long to-do list that doesn’t seem to end anytime soon.Analyzing your audience, publishing fresh content, tracking your results, and repeating it all over again.However, if you have not made a content strategy yet, your team will be clueless on what to do.Assumptions will drive your work, and you will have no idea about what to do with the massive pile of poor quality content.With a content marketing strategy, you can double or even triple your results!Some common business goals include:Driving more traffic to your siteIncreasing customer retention ratesBoosting profitGenerating more leads/salesFor instance, let’s consider the first point.Identifying your target audienceIt is a pointless idea to publish content without even knowing who you are trying to reach.Develop the core of your contentNow, once you are clear on who your target audience is going to be, you can proceed further by determining your content core i.e., the most relevant topics to your product/service.For example, if your brand makes beauty products, you can consider these topics for your core content:Beauty hacks to make your hair look shinierTips to keep your skin healthyNews on the cosmetic industryHow to get a party-ready look overnight?Take the help of your content strategists and determine the sub-topics.If your team makes blog posts, videos, and email newsletters, you need to fix a basic plan about when and how frequently they should be published.Do not depend upon posting the content whenever you get the time.
1
In this generation of internet and information, people are now very well aware of business operations that were once a secret.Besides being knowledgeable, people also care about these topics, and the majority believe that brands must indulge more in addressing these societal issues.So now that businesses have to compete for more than just price and quality, this area is a sparkling opportunity to stick up for a cause, do something good, and who knows this might end up giving you an additional bonus!Moreover, the majority of consumers admit that it is probable for them to switch to a brand that stands up for a good cause, given the same price and qualities.Businesses engage in cause marketing because doing so can help them gain more customers as well as increase their customer retention rates.POINTS TO CONSIDER FOR A SUCCESSFUL CAUSE MARKETING STRATEGYSo, the question arises how you should begin with cause marketing?If your employees feel confident about the concept, they will work harder and contribute more passionately.Look for a related causeApparently, there are many examples of random collaborations that have worked out very well for the companies.Although, your cause marketing will resonate as more real and authentic if your cause is relatable to your brand in some way or the other.For example, if your company makes notebooks, you can take a stand for social causes like educating the girl child in rural areas.
2
Google Ads has been testing its brand new feature “Explanations” in the UI.This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc.Google announced this week that the “explanations” feature would be available at the ad group and campaign level when there is a substantial shift in the conversion, clicks, cost, and impressions performance with just one click.This feature will help the marketers to focus more on optimization and less on identifying the issues affecting performance.For instance, let’s assume your business observed a significant drop in the impressions of one of your campaigns for two consecutive weeks.Now instead of diving into a big pool of reports to understand the cause, you can find it by just clicking the “See Explanations” option on your campaign.Moreover, Explanations are only available for the enhanced CPC or search campaigns using manual bidding at this moment.How do Explanations work?To view Explanations, you will have to analyze adjoining time periods of the same duration (for example, a week vs. the previous week) and have adequate activity volume.If the percentage change in a column is in blue color, that means the explanations are available.As soon as click on it, Google Ads will begin processing the Explanations report, searching for all the possible common reasons.The explanations report will be shown on the right-hand side of your screen.The tool will check the following things:Budget — It will show you how the budget changes might have affected the number of clicks and impressions your ads obtained.Auction Activity & Search Interest — You can see how fluctuations in search volumes on search partners and opting in/out of your search partners might have affected your performance.Targeting Changes — It will show you how changing your location target, keywords target, keywords status, and adding up or eliminating the audience might have affected your performance.Bid Changes — Google will show you how changing your bids might have affected where and how frequently your ads appeared.Account Settings — You will be able to see if the changes in your Google Ads account have affected your performance.Budgeting — You can also find out if allocating your budget across multiple units (such as ad groups) might have affected the performance of the rest of the units.What You Will See?If you perform Explanations at the campaign level, Google Ads will highlight the probable causes responsible for the alterations at the keyword and ad group levels in the results.
2
Let’s dive into the details.What is Affiliate Marketing?Affiliate Marketing refers to the type of marketing where an affiliate earns commission by promoting other brand’s products or services.The seller does not necessarily have to be engaged in marketing, but they might also be an advertiser or share profit from the revenue from affiliate marketing.For instance, this seller can be an e-commerce retailer who owns a dropshipping startup business and is looking forward to widening its reach to a new audience by paying an affiliate website for their product promotion.2.Affiliates or advertisersThe affiliates or advertisers can either be an individual or a company that presents the seller’s products in an alluring manner in front of the potential target audience.While at times, affiliates decide to remain upfront with the customers by revealing that they will be receiving commission for these sales, at times, the customers might be utterly uninformed about the concept of affiliate marketing behind their purchase.However, either way, the customers would be paying the actual price, at least in most cases, when purchasing through an affiliate since the affiliate’s share of profit is included in the retail price itself.Doing so will let you modify your future marketing campaigns to that particular niche, that will, in return, increase your chances of getting more conversions.Focus on Reviewing Products & ServicesStart writing reviews for products and services that come under your niche.
2
But we are here with a perfect blog to help you understand whether your brand needs influencer marketing or not, and if yes, then how to develop your strategy.What Is Influencer Marketing?Influencers are individuals who have built a strong base of dedicated followers on social media, and they are regarded as experts in their niche.So, typically influencer marketing is a kind of social media marketing that involves recommendations and product mentions from such influencers.However, many other platforms are emerging as an excellent option for influencers.Meanwhile, platforms like YouTube, Snapchat, and TikTok have their own fair share of influencers with separate demographics.Most marketers believe that the ROI from influencer marketing was higher than or comparable to other forms of marketing.Furthermore, a lot of businesses have expanded their budget plan and are focusing on hiring more influencers.Now that you are aware of the position of influencer marketing in the business world, it is time to discuss how to develop an effective influencer marketing strategy for your business in 5 easy steps.DEVELOP YOUR INFLUENCER MARKETING STRATEGY IN 5 EASY STEPSSending out free products to influencers or your friends or acquaintances wouldn’t bring you strategic success.It’s better if your brand already has its presence on this platform or considering expanding into it.Before deciding on this, consider your budget.Consider everything starting from influencer rates, your expected ROI, overall marketing goals, and compensations as some influencers work individually while some work with agencies.
To clarify your doubts about this and find out if it has been affecting your site, let us discuss it in detail below.WHAT IS KEYWORD CANNIBALIZATION?Most of the time, it is explained as something that occurs when you have more than one page targeting the same keyword on your website and that it suppresses the ability of either page to rank or perform the way they should.But this is not true!If two or more pages are optimized to rank for the same keyword, that does not mean they would not rank automatically.Keyword Cannibalization is actually all about intent.This will be understood better with the help of an example.Let’s assume that two pages of website xyz.com are about the same product, namely ABC — one has the product description while the other is the “Buy” page.The search engine will get confused about which page to rank because both are serving the same purpose.This is an indication that the search engine is having difficulty in figuring out which page it should rank.This fluctuating position is not only distracting for your regular audience but also harms your SEO rankings.Your ranking position fluctuates often.This occurs alongside the changing URLs.Even if your content is excellent, there is a confusion of intent, which is why the wrong URL ranks on the search engines.How to Check If Your Site Has Keyword Cannibalization Issues?There are several ways in which you can check if your website has keyword cannibalization issues.Besides, there is another trick to help you find it.Site: Search Operator — Input “Site:[your domain]keyword” in Google search box to identify the list of pages that are considered relevant and optimized for the same keywords.If you have found out that your site is suffering from keyword cannibalization issues too, then you can continue reading below to find fixes for your problem.How to Fix Keyword Cannibalization Issue On Your Website?As soon as you have identified the keyword cannibalization issue on your website, its time to solve it.Your solutions depend on your individual problems.Below we have listed some very common keyword cannibalization fixes.Removing and redirecting the cannibalized pagesIf you find that your website features more than one page that has the same intent, it would be best if you remove one of them.
2
 Marketing Project Management requires a specific skill set and certain amount of experience to master the art.As a marketing project manager, you have to manage projects, plan campaigns, keep track of progress, report results, keep the budget in-line, and a lot more.While some skills are inborn such as personality traits that cannot be taught typically, some skills can be sharpened and enhanced over time.PROJECT MANAGEMENT SKILLS YOU NEED TO SUCCEEDProject Management requires a lot more than just bossing around your team and nagging them now and then for status updates.Let’s explore some of the primary skills that every marketing project manager needs to lead a successful team.The Leadership QualityWell, this goes without saying considering that your job itself is to lead projects, the first and foremost skills you need to have is an excellent leadership quality.Although there are other factors that make this skill necessary when it comes to project management.Obviously, because no one appreciates being in overly controversial situations, however, during moments like these, remember that the motive of negotiation is to finally agree on one beneficial decision mutually for the problem put forward.Communication Is the KeyThe majority of the project manager’s time is spent in communicating.Meanwhile, many project managers have agreed on the fact that inadequate or lack of communication often leads to a failed project.Actually, having excellent communication skills might be one of the best skills any project manager can possess.With it, you need a good presentation as well as listening skills too.
4
More and more businesses are making considerable investments in Content Marketing in this competitive market world.But why?This is because content marketing has been proven to deliver successful results.Regular content with help keeps your audience engaged with your brand, generates leads, builds a strong relationship with your prospects, and develops robust brand recognition.However, to achieve a high ROI, it is essential to build a strategy.A content marketing strategy will help you ensure consistency, which is essential for conversions, building relationships, and trust with the audience.It helps in establishing credibility, authenticity, and thus building brand reputation.Below we have discussed the top benefits of Content Marketing Strategy.BENEFITS OF CONTENT MARKETING STRATEGYHaving a good content marketing strategy can bring in many benefits to your brand.Increase Customer RetentionHaving an excellent content inventory can be your biggest asset.It is your best chance to grab your audience’s attention and give them a positive impression of your brand.2.
1
This unexpected rise in digital consumption has facilitated the marketers to adapt digital mediums as their preferred choice.NEED TO GET DIGITAL ALL THE MORE NOWAs per a recent report, the average time Indians spend on their smartphones has gone up significantly.These marketing efforts will help you gain a substantial brand recognition once the lockdown is over and businesses resume back to normal.This is why your brand needs to build an emotional connection with its target audience during these difficult times.WHY ARE CUSTOMERS & BRANDS ADAPTING?All of us are going to witness an extraordinary influx of digital India, backed by the ongoing lockdown that has mobilized the speed at which the existing customers are getting furthermore connected with devices, e-medicines, payments, etc.It is the content and other offerings online across different digital platforms that have successfully managed to keep the audience glued to it by connecting them with the outside world.The consumers have also started to realize how profitable these digital platforms are, and we are quite certain that this trend is going to play a crucial role in the rise of digital media.This has resulted in the leading brands, especially the ones in the media and entertainment industry, to move their focus as well as funding towards digital, a more assuring, and feasible platform for advertising and branding in the present scenario.Businesses are entering a new and normal world where the main focus on digital and mobile advertising will be the main ingredient for every marketing campaign across products and brands.A CHANGE FOR THE OTT INDUSTRYThe pandemic has affected industries from all over the world.
1
More

Top