But has it ever occurred to you if zero-click searches impact your overall SEO strategy?To understand this, first, we need to get a bit of clarity on zero-click searches and related terms.WHAT ARE SEARCH VOLUME, SEARCH VISITS, AND ZERO-CLICK SEARCHES?Let’s take a look at what these three terms mean in the SEO world:Search Volume: It is the total number of times a particular term is used in web searches.Search Visits: The monthly average of total completed search visits where users click on a search result link to land on a non-search engine page.Zero-Click Searches: It is SERP that provides the relevant answer to a specific user query right at the beginning of the results page so that the searcher does not have to click or go any further to complete their search.

In such cases, users will typically visit more than one search result, thus producing more search visits than searches.However, this difference recently seems to be increasingly moving in the opposite direction now, with users generating fewer search visits and more searches.WHY DO USERS PERFORM SEARCHES BUT NOT CLICK ON SEARCH RESULTS?

More and more keywords are now leading to increasingly lesser completed search visits.The reason behind this is the increase in the occurrence of zero-click searches since Google continues to enhance the user experience.

The rising prominence of zero-click searches is further making it harder for people to gauge the success of their SEO efforts as the gap between the search volume (total number of searches performed) and search visits (total number of clicks on search results) continues to widen.In the attempt to improve the experience for its users, Google is trying its best to make things simpler for people by delivering the best possible content writing at the top of the SERPs that answers their query well without requiring the searcher to make more clicks and visit different sites.

Therefore, a search query for “who is the president of America” or even “America president” will show up a SERP that presents the answer right at the top of the page, thus not requiring the user to make another click or site visit.The scope of search queries for which the search engine giant is generating automated responses so that the searcher doesn’t need to make further clicks or visits is growing every week as Google continues to discover new ways to make the search experience simpler and shorter for users.

Every new information format will result in a decline in the volume of search visits resulting from the given query.HOW WILL SEARCH VISITS HELP YOU?

From brands to agencies to platform vendors, all parties say that transparency in brand-suitable placements and fees are fundamental values, but their actions leave these views somewhat pointless.From a brand’s point of view, the concept of transparency in digital advertising could not be more simple and straightforward – all they need to tell is:Where the ads appeared?How much the company paid for those placements?How much of their budget went to media and vendor fees?The fact is that these answers need analysis and reporting, and considering the extent of campaigns today, this is a considerably intricate task to accomplish.

For instance, platforms such as YouTube offer comprehensive reporting, but every minute video content worth 500 hours is uploaded on the platform, which makes reporting somewhat a moving target.At the same time, programmatic display campaigns are accomplished on a never-ending chain of sites that classify themselves as one thing or another.

For example, a brand and agency might agree on the price of 10 bucks cost-per-view.

Considering the market’s dynamics, agencies actually take up quite a risk when they agree to a fixed price.

Plus, wicked players know very well that social media platforms have reviewers and systems in place, paying attention to specific language and pictures.

They might be able to dodge and deceive a detection system by just tweaking the spelling of a hate word.

 The 2020’s iPad Pro gets an upgrade with a new A12Z Bionic chip, new Ultra-Wide camera lens, LiDAR depth scanner, and more.

If you are one of the Apple enthusiasts, then keep on reading this article as we are going to tell every in-depth detail about the newly updated iPad Pro models.

The upgraded chip is comparatively much faster than the chips in the old iPads of the same models, and the company has also improved the camera with a better and wider lens in the newer versions.The augmented virtual reality experience is also better in the newer version since it is now equipped with a LiDAR depth scanner.

One more awesome upgrade is soon coming for the new iPad Pro models as Apple will release a novel Magic Keyboard along with Trackpad to make it apt or professional working experience.

You might have to wait for a bit as the Trackpad may come out in the forthcoming May.

The newer variants will be compatible with the Apple Pencil 2 as well.Here are some of the innovative features of the 2020 iPad Pro:12.9-inch display with a 2732 x 2048 resolution.Processor: A12Z BionicEdge-to-Edge screen without Home key10-megapixel Ultra Wide rear Camera12-megapixel Wide cameraMagic Keyboard equipped with a TrackpadSmart Keyboard FolioApple Pencil 2 SupportedLiDAR depth scanner with ARSilver and Space Gray color optionsAs per Apple, iPad Pro 2020 is the most superior iPad Pro till now that has several upgrades for the professionals who want an iPad powerful enough to outclass a standard computer system.Despite the upgraded internal components, the new iPad is similar to the previous iPad Pro models, especially in appearance and design.

 Do you get confused with your messy Instagram report every month while explaining to your clients about the monthly campaign?

If you are facing difficulties in creating Instagram monthly reports for your clients, then make sure to follow the practical guide to create a remarkable Instagram monthly report mentioned in this article.4 Simple Steps to Make Outstanding Instagram Analytics ReportStep 1: Set Up Your Instagram KPIsThe term KPIs stands for Key Performance Indicators, and you need to make sure what KPIs you are managing for your clients on your Instagram account.

The KPIs can help your clients understand how much achievements or goals his business presence is getting over Instagram.

Let’s learn about another important KPI.Lead GenerationInstagram can offer a plethora of leads and that can bring tons of conversions for any brand.

To lure a user into becoming a new lead for your client, you have to put a link of the landing page on your profile.Sales GenerationLeads that fail to convert into a successful sale are almost useless.

It is indeed a must to include KPI in your Instagram report so that your client can pat your efforts and the benefits his business is getting through them.

The haunted houses, creepy costumes, spooky pranks, masquerade balls, and spine-chilling horror stories show that Halloween is full of fun and surprises as there is always a new scare waiting for you next.Halloween is celebrated on 31st October annually, which also marks the end of Cybersecurity Awareness Month.

All thanks to this pandemic, ever since a vast majority of businesses have gone online and people started working from home, cyber threats have boomed!In this blog, we will discuss the five scariest cyber threats this Halloween that you need to beware of and a few tips to keep these attackers away from you.RANSOMWAREThis year, ransomware attacks have attained an unparalleled high.

The situation has become so bad that in a few cases, companies paying a ransom to the attackers will face civil fines because ransom payments are considered as an act of encouragement for these cybercriminals.

So, now the businesses have double worries as if ransomware attacks and the damages they bring along weren’t frightening enough on their own that civil fines are here too.One of the main reasons why the attacks have increased suddenly is this pandemic.

In this form of hacking, hackers take part in malicious activities themselves instead of performing script-based automated attacks.

Attackers are exploiting this WFH (work-from-home) environment to access systems and accounts.DEEPFAKESDeepfake technology is turning out to be a significant cyber threat too.

A graphic element’s visual weight determines its significance in the visual hierarchy, conveying to the user’s eyes what to focus on and in what order.

It helps direct the readers’ eyes to the crucial content writing first and then to the secondary ones.With the attention spans getting shorter and shorter, you must immediately guide the viewers’ eyes to the crucial information.From brochures to websites to apps, these six visual hierarchy principles will help you design everything while ensuring a positive experience for the users.1.

READING PATTERNSPeople follow the same top-to-the-bottom reading pattern, and the majority of them read from left to right.

Then, s/he sharply moves down to the opposite end of the page, creating an imaginary diagonal line, and then scans across the bottom of the page, hoping to find some useful information.Web designing often build the pages complying with this scanning behavior consciously, putting the most valuable information in the corners, placing the remaining crucial information on the top and bottom bars, and joining the diagonal.2.

Leaving considerable negative space around a button or broadly tracking lines in a text block will make these elements pop up and more easily visible to the viewers.It makes such a huge difference that even a text written in a tiny font can become readily visible if you leave out ample white space around it, signaling its importance.

Likewise, you can lay extra emphasis on a specific text by placing it in a box, separating it from the surrounding space.When we talk about texture in respect of visual hierarchy, we are not referring to graphic texture effects.

Consider all the ways AI technology has already started contributing to our everyday lives.

One thing can be said for sure that artificial intelligence is much more than just another marketing jargon.

If truth be told, it is a bandwagon that, as a marketer, you should undoubtedly get on.Even though AI has numerous use cases in marketing, here are four ways you can start using it for better results.#1 IMPROVE CUSTOMER SERVICE WITH CHATBOTSChatbots are nothing new in the marketing industry.

One can easily spot them on numerous business sites, and the most useful chatbots are powered by AI.Today’s customers often lack the patience to wait for assistance over email or on the phone call.

Moreover, it also presents a dialogue box with various quirky options for prospects interested in discovering more about a particular product.As you can see from Sephora’s Kik bot example, intelligent chatbots powered by AI can facilitate TOFU (top-of-the-funnel) marketing.

These leads often get lost in the deep sea of customer relationship management since the sales representatives and business development representatives don’t have the bandwidth to follow up with each of them.

Many marketers just provide content for promoting their own businesses regardless of what their audience actually needs and wish for.

They don’t care about the facts but only focus on their agenda.On the other hand, the most popular search engines like Google loves high-quality content that is relevant, valuable, and helpful for its visitors and users.

To make your content lovable for the search engines, you have to focus on two basic facts: Consistent and Strategic approach to content development.

SOURCE: 5 Tips to Build a Content Creation Process , E Global Soft SolutionsWhy Opt For Regular Content Distribution Schedule?When you publish ordinary content constantly for favoring search engines towards your sites, your hard work is most likely to be futile and time-wasting.

Here you are about to learn the top 5 tips to set up a creative content creation course.1.

Execute the Groundwork: Thorough ResearchYour fundamental factor in creating top-notch quality content is via thorough research for your target audience, things valuable for them, and topics in which they show interest.

Since commercial projects increasingly and frequently need dynamic and clear visuals, the differences are becoming less apparent gradually.In this blog, we will take a deep dive into graphic design, illustration, and graphic illustration, how they differ from each other, and a few exciting ways you could use graphic illustrations for your upcoming projects.GRAPHIC DESIGN VS.

ILLUSTRATION VS. GRAPHIC ILLUSTRATIONGraphic design and illustration have their own set of techniques, channels, and artistic goals.

The easiest way to distinguish them is that graphic design has a commercial motivation while illustration is mostly seen as fine art.To put it in simple words: graphic design can send crystal-clear messages, which makes it a significant force in today’s design world.

However, in contrast, illustration with its vagueness and indirect ability to communicate emotions and feelings becomes too risky even to be permitted to set foot in the corporate bloodstream.A graphic designer remains more anonymous compared to illustrators since their focus is to convey somebody else’s ideas using typical design elements.

This is one of the oldest illustration techniques developed during the Medieval Period and is still being used by modern illustrators who like a textured look better.

Minute details such as the characters’ facial expressions help illustrations to incite deep connection and emotion.WHAT IS GRAPHIC DESIGN?Graphic design is an art and profession that involves using visual compositions for solving problems and conveying ideas via imagery, form, typography, and color.

As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse.

It serves as an icebreaker (makes the first impression when a prospect searches for a business) and a dealbreaker (influences the final buying decision) as well.To put things into perspective, we are not just saying this.

Reportedly, more than 90% of buyers go through customer reviews before purchasing a product, around 5/6th of customers worldwide check local business reviews, and over half of the total consumers won’t buy anything until they have read four reviews at the minimum.But we don’t “really” need someone to cite these statistics for us to realize how essential online reputation management is.

Just consider your own life and how you usually make purchases.

This brings us to the next step, i.e., improving and maintaining your online reputation appropriately.IT IS NOTHING LIKE YOU SEE IN THE MOVIESIn numerous (but indeed not all) TV shows and movies, aloof silence despite the accusations is often acclaimed and even rewarded in some cases.

When a person criticizes your business on the internet, your prospects, existing customers, investors, and employees will eventually discover it.

Being a web developer requires a great range of skill sets, and we are not just talking about proficiency in programming.

You need to have a good grasp of all the concepts of digital marketing and SEO, and if you run a web development business or are an entrepreneur, this becomes all the more essential for you.In this blog, we will discuss five reasons why understanding the fundamentals of digital marketing can prove to be extremely beneficial for your career as a web developer.

You will need to hire somebody else to work with you and pay them to help you design the website appropriately while keeping the optimization in mind.

By understanding the fundamental concepts of SEO, you can remove the requirement to outsource this work, which will help you save a fair amount of money and thus increase your revenue.Helps You Become an All-RounderAs a web developer striving to start his own business, having the knowledge of all the concepts of digital marketing will allow you to set out into the various digital marketing fields.

You can hire a few professionals who will help you out on this journey and make things easier for you.

But being the owner of the company, it will undoubtedly be beneficial for you to have a knowledge of these concepts so that you can guide your organization to work better and make sure their work is up to the mark.Enables You to Design an Up-to-Date WebsiteWhen you say yes to a website design project as a developer, the client expects you to stick to the latest website designing standards.

The reason is that Instagram is one of the top social networking sites powered by Facebook, one of the largest internet companies in the world.However, you might be wondering what is it that makes Instagram ads so great first of all?While a lot of people don’t completely get what Instagram ads can do for their business in the modern-day world, sadly, many others consider it a waste of time and money.But this is not the truth.In reality, even small businesses can make thousands of dollars in sales by running Instagram ads.

Businesses can generate hundreds of thousands of new followers with the help of Instagram ad campaigns.Now you may be thinking what exactly Instagram ads are and how you can leverage them to grow your business?Or perhaps you are already aware of Instagram ads but don’t have any idea about where you should start from to run your own campaigns?But don’t worry, we’ve got you covered.This blog will discuss everything about Instagram ads, their importance, their cost, where they fit in your overall digital marketing strategy, and much more.WHAT ARE INSTAGRAM ADS?Instagram ads are those posts and stories for which a brand pays in order to promote their content to their target audience and reach more people outside of their existing followers.These ads appear like regular posts but have a tiny “sponsored” label attached.Instagram ads help bring qualified users to your content writing and are excellent for small businesses who are looking to improve their brand awareness.WHY DO INSTAGRAM ADS MATTER?There are tons of reasons why Instagram ads matter a big deal for businesses.However, these reasons vary from business to business based on the goals they are striving to achieve.

But even then, we have narrowed them down and come up with four primary reasons why brands should start using Instagram ads right away.Reason #1: Instagram Enjoys Plenty of AttentionAn average user almost spends an hour every day across platforms like Instagram, Facebook, and Messenger.That means your brand has the potential opportunity to interact with your customer base almost on a daily or at least a weekly basis.The more opportunities your brand has to communicate with your customer base, the better are the chances of them becoming a fan or purchasing from your brand.Instagram genuinely provides your business with the ability to grab more attention and trust from your target audience.Reason #2: Instagram Targeting OptionsWe often talk a little too much about “reaching the audience,” which begins with pinpointing your target audience’s specifics.By using Instagram ads, businesses can determine the demographics, location, behaviors, interests, and much more about their audiences.It also lets you target users who have already purchased from your brand and others alike.Instagram is owned by Facebook; therefore, both share the same advertising capabilities.

And it is also a known fact that Facebook is one of the largest data companies in the world.This provides your business with large-scale access to your target audience’s data that can be helpful in making your ads more successful.Reason #3: The ResultsAccording to a study, people tend to recall ads that they view on Instagram more than they recall ads that appeared on a blog post or article.Hence, Instagram ads can help leave a more enduring impression on your ad viewing audience’s minds, increasing their chances of remembering your brand in the future.Reason #4: Instagram’s User GrowthIn the past several years, Instagram has observed an immense volume of user growth, meaning advertisers can now reach a broader scale of people using Instagram ads.More and more people are joining social media platforms like Instagram and Facebook daily.

This further pushes Facebook to build and launch new features to their different platforms that will help users and businesses to connect with each other better.More advanced features mean increased chances for brands to reach their target audience better.So these were the top four reasons why businesses (especially small businesses) should start using Instagram ads right away.This brings us to our next topic, which probably you must be eager to know — the overall cost of Instagram ads.Let’s dive in!HOW MUCH DO INSTAGRAM ADS COST?Honestly speaking, there is no one-size-fits-all sort of answer to this question.The overall cost of your Instagram ads will depend on many factors that influence the advertising cost, including ad targeting, ad placement, ad format, and the competition, even more so during particular times of the year.However, the best thing you should do here is first to decide your overall advertising budget and then determine the amount you are willing to spend or the amount you would like to pay for achieving the desired results.The best part here is that businesses can set their marketing budget as small as a dollar per day or as huge as whatever best suits their needs and pocket.This brings us to our next and perhaps most interesting topic.

Now that you know the reasons for using Instagram ads and their cost, it’s time to learn some tricks that will help you along the way.Keep reading!TOP TIPS FOR INSTAGRAM ADS SUCCESSBe Clear on Your GoalsInstagram ads are actually pretty straightforward, even though it might not seem the case.

Considering the numerous moving parts and progressing trends, it’s no surprise why brands today struggle in determining which of their decisions might hurt their SEO and which ones won’t.While one day, a particular type of activity seems to be working perfectly, the very next day, you see Google penalizing your site just because they updated their algorithm last night.

Bring the customer expectations factor into the equation and see things getting all the more complicated in identifying what is worth the risk and what should be strictly avoided.When it comes to your business information, changing the NAP (number, address, and phone number) can be good.

The amount of foot traffic your store receives depends vastly on how easily prospects are able to find your business’s accurate information when they perform a search query regarding your services.If they come across an out-of-date contact number, they will simply ring the next company that appears in the results with positive reviews and forget about your existence.

It can make or break your business – it can either degrade your company in the search engine’s eyes or help you achieve one of those prominent positions in the search results.

Therefore, while changing your phone number may not be a matter of concern alone, but the way you distribute it will certainly impact your SEO.CALL TRACKINGSeveral companies keep away from call tracking just because they are not certain about how to tackle it and fear harming their SEO in the process.

However, in due course, when you decide to shift from the obsolete landlines and change your numbers, you can take advantage of this process, which can be potentially beneficial for your SEO.In an effort to merge and enhance their communications systems, businesses have started adopting digital communication solutions such as VoIP (also known as Voice Over Internet Protocol or IP telephony).

So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.ADDRESS THE ISSUESAmateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional does not mean you are immune to those blunders.

This doesn’t imply that you need to dumb down your ideas, but you should certainly put effort into the way you communicate them.Another significant problem is the theme of the blog posts.

However, a blog that only serves this particular purpose can quickly become boring and unlikely to be very helpful to new prospects.Being extremely focused on SEO is yet another common issue.

Paying close attention to links and keywords throughout your content is good but never allow them to take charge of your posts and, in turn, make things seem unnatural or weird.As you consider addressing the particular issues of your company blog, take more than just your page views into account.

This will ultimately help build your reputation as an industry expert and thought leader.GO ABOVE AND BEYONDOnce you have spotted all the main issues with your company blog, you can start working towards revamping it in a way that will genuinely draw as well as retain readers.

Include bullet points within your blog wherever possible, and also use subheadings and short paragraphs to maintain a smooth flow and make your content easy to digest.Be True to Your AudienceBeing open and honest with your audience is crucial.

Well, to begin with, gone are the days when aggressive ads, shallow marketing, and poor web design were a thing.

Since our thoughts and minds control almost everything we do, it only seems logical for us to first understand consumer psychology so that we can develop powerful branding strategies and website design.In order to understand the fundamental part psychology plays in a user-friendly web design, take this into account:The limbic system is responsible for our memories and the way we react to positive experiences.

Grasping how cognition helps can actually go a long way into building an engaging web design and boosting conversions.Well, now that you know how web design psychology works, let’s discuss some ways you can channel the power of psychology to build a web design that wins!MINIMIZE STRESS ON COGNITIONToday most people have limited patience levels and increasingly reduced attention spans.

Hence, minimizing cognitive stress sounds like a brilliant idea because the average user can’t handle too much information all at once.Plus, if you are considering delivering a positive user experience, you need to ensure that your UI and UX design are intuitive, simple, and easy to grasp.For starters, you can explore pre-existing schemas and mental models.

Incorporate forms that your site visitors can fill out quickly and ensure that all the components on your web page are in rational groupings.The majority of people scan things rather than reading them online, so it only sounds logical to include super simple banners, headings, and keywords.If you are thinking about building a persuasive eCommerce web design, ensure that your site visitors fulfill their goal of purchasing products via a smooth process.

There are a couple of things you can do to enhance your overall user experience, such as streamlining your search bar, minimizing the number of primary categories, and modifying the look of your input field.INCLUDE SOCIAL PROOFAs human beings, we all love things that we can personally relate to.

According to reports, the company has made the voice “direct messages” available in three countries as of now, including India, Brazil, and Japan.

The company had announced last year that it is planning to bring audio messages to Twitter.

As per Twitter India’s latest announcement, this feature, which it calls an “experiment,” will be rolled out in phases.Manish Maheshwari, the managing director of Twitter India, in a statement, said that these voice DMs are meant to provide users with a new way of expressing themselves and helping them connect through subtlety, empathy, and emotion developed by hearing a person’s voice.

Similar audio message features are already available on other social media platforms such as Facebook, Instagram, and WhatsApp.In its latest tweet, Twitter India uploaded a video showing how this new voice DM feature works.

You will also get an option to check your voice message before you send it.

Just make sure you have the latest version of the app downloaded on your device.This feature is only available for iOS and Android users currently, but as per the reports, even though you cannot send a voice DM from the web at the moment, you can still play the audio clips.Although this microblogging site has customarily been a text-based platform, it has tested several audio-centric features over the past year, like Twitter Spaces, which are voice chat rooms and audio tweets that the company has been testing out on iOS.Nevertheless, Twitter’s audio goals have been criticized by the users due to their lack of accessibility options.