The second largest search engine cum social media platform, YouTube has recently launched audio-only ads to match the multiple ways in which consumers engage with its platform.It has launched this new audio-based ad format to reach users who use their platform to play music and podcasts.Although audio-only ads might seem to be a bit of a misfit for a popular ‘video’ streaming platform specializing in videos, YouTube claims that today people are consuming more audio-centric content.Being the first-ever ad format that YouTube has introduced without any video component, this is uncharted waters for the company.While some businesses might be familiar with the audio ads if they have run a podcast campaign before, for a lot of YouTube advertisers, this might be the first time.The company highlights how these audio ads are the ideal fit for music channels; however, we can clearly see its immense potential to engage various audiences.So let’s see what these audio ads are all about and their use cases.What Are YouTube Audio AdsAudio ads can be defined by a voice-over communicating the message while a static image or simple animation is shown on the screen.After performing months of alpha testing, YouTube discovered that a vast majority of calculated audio-only ad campaigns stimulated a considerable boost in brand awareness.YouTube audio ads are now in the beta phase.They are available in the auction on Google Ads as well as Display & Video 360 on a cost per thousand basis.Just like YouTube video campaigns, audio campaigns will also offer the same ad targeting options, bidding strategies, and the ability to measure brand lift to the advertisers.What Audiences Advertisers Can Reach With YouTube Audio AdsMainly, YouTube is convincing the advertisers about audio ads by stressing its potential to reach music and podcast listening audiences.Since people are spending more time in their homes currently, music video streaming is at its peak, according to the company itself.As per reports, most searches were related to music among the list of top searches on YouTube, including searches about songs, albums, artists, bands, etc.Besides studio recordings, YouTube is increasingly becoming the users’ favorite destination to catch live music performances.As the in-person events and fests continue to be called off due to the global pandemic, music lovers are relying on platforms such as YouTube to get their dose of concerts.This summer, event organizers organized virtual music festivals on YouTube by bringing star-studded lineups.Even now, when the festival season is slowing down, you can still spot famous artists giving live performances on YouTube from the comfort of their homes.A lot of users like to let these videos stream in the background while they continue with some other work enjoying the music (like people used to do with radio stations), which means audio-only ads won’t feel unsuitable or inappropriate.For audio ads, music and podcast would obviously be the perfect fit, but these are not the only options advertisers have.Another Potential Use Case For YouTube Audio AdsIn today’s world, after a long tiresome day, what people seek the most is peace.There is no doubt that music is increasingly becoming popular across YouTube, but this isn’t the only form of audio-based content that people are consuming on this platform.According to a study, the term “ASMR” is among the most popular YouTube searches, in fact, the third most popular search worldwide and one of the biggest trends on this platform.ASMR (Autonomous Sensory Meridian Response) videos help in visual relaxation and releasing stress.However, there’s a catch.
But the latest update has turned out to be a disaster (we guess it is safe to say so considering the outrage among users) as it hints that the platform is shifting its focus towards the “Reels” feature, which has disappointed its loyal users.If you have logged in to your Instagram account over the last few days, you must have observed a teeny-tiny but significant change in the user interface.Well, if you remember, a few months ago, Instagram replaced the “Explore” button with “Reels” and shifted the former at the top of the screen beside the direct message icon.This change caused quite a discomfort as users would habitually click on the button that earlier opened their explore feed only to find reels videos there.A similar change has been introduced with the latest update where Instagram has replaced the “Create” button (the plus icon) with the “Reels” button and the ‘Activity” tab (the heart icon) with the “Shop” tab on the bottom navbar.Users can now find the create button and activity tab on their screen’s top right-hand side beside the direct message button.Whether Instagram has done this deliberately or not, giving the “Reels” a center position on its navigation bar gives the users a hint that the platform is now giving more priority to Reels and Shopping than the main feed content.As one can figure it out, users are not really delighted with this, and you can see how furious they are through their online posts and tweets.Instagram’s Take on This New UpdateWith its recent announcement about the update, Instagram asserts that the way youngsters and content creators of this generation are using the platform is transforming.The number of short videos posted across the platform has skyrocketed, and also there has been a tremendous shift towards online shopping ever since the pandemic hit the world.On this new addition of the reels tab, Instagram believes that it offers a type of global stage to the content creators for sharing their art and work with the rest of the world and have an opportunity to break out and discover an audience.However, if truth be told, this Reels feature is actually competing with the famous TikTok platform directly, and Instagram is hyping it just like it hyped the “Stories” feature, which was also copied from another popular social media platform, Snapchat.But unlike Instagram Stories, Reels is not resonating with the platform’s loyal users, which is why the app is pouring all the more efforts and going the extra mile by actually placing the tab front and center.Replacing the “Create” tab with the “Reels” feature is certainly a risk, although the company believes that not introducing such changes will be an even bigger risk to the platform’s future.Moreover, Instagram further said that they don’t bring these changes without giving it a good deal of consideration.Instagram believes that the greatest risk to its platform is not that it changes too often, but that it doesn’t change fast enough and becomes irrelevant to the audience.While the company seems quite excited about this new update, its user base does not seem to have mutual feelings.In fact, the audience seems to be so furious on Instagram that they took to various platforms, including Twitter, to share their hard feelings.
Fine, how about the 90s famous manga 20th Century Boys?It does bring back memories.Now that you know about the renowned mangaka, Naoki Urasawa, and his thought-provoking works, the news about his latest anime might overwhelm you.As a chain-reaction, here is everything you need to know about Naoki Urasawa’s latest anime adaptation.The art of Naoki UrasawaNaoki Urasawa is a craftsman, famous for his intriguing stories and flawed character designs that often leave people in awe.In most of his work, readers find themselves in the manga character’s shoes, and it becomes dense for them to decide who is right, who is wrong, and who should be blamed for all the mishappenings.The little kid, who was saved by the polite doctor, ends up as a mass murder machine that tramples everything in his way, and the doctor cannot kill the murderer because he once saved his life.Logically, the characters in the manga won’t make much sense.The character choices depict an actual flawed human being, which is especially true in Johan’s case.
Global customer relationship management market size was US$ XX Bn in 2019 and is expected to reach US$ XX Bn by 2027, at a CAGR of 36.5% during the forecast period.The report study has analyzed the revenue impact of COVID-19 pandemic on the sales revenue of market leaders, market followers, and market disrupters in the report, and the same is reflected in our analysis.Market DefinitionCustomer relationship management (CRM) is one of the business strategies that allow companies to analyse and manage data and information and business relationships with their current, past, and potential customers.CRM is a practice to study more about customers' behaviours and needs with the intention to build up stronger relationships with them.Market DynamicsA surge in the adoption of customer relationship management software by various businesses to focus on relationships with their customers, suppliers, colleagues, etc is a major driving factor behind the growth of the market.CRM solutions provide some benefits such as improved customer services, increased customer revenue, simplified sales, and marketing insights, and improved customer loyalty, which are ultimately propelling the growth of the market.However, high costs associated with CRM software, lack of leadership, increasing concerns related to privacy and security, removal of human element, and risks of data loss are major restraining factors that could hamper the growth of the market.Global Customer Relationship Management Market: Segmentation AnalysisBy industry, the BFSI segment dominated the market in 2019 and is projected to witness fast growth at CAGR of XX% during the forecast period.A CRM solution in the BFSI industry helps banks and other financial institutions to manage customer relationships by understanding their needs or expectations to deliver effective solutions quickly.Wells Fargo Bank based in the United States, famous for its leadership in services to various customer segments, is utilizing CRM to improve customer service.Also, Indian banks such as Bank of Maharashtra, Yes Bank, ICICI Bank, Punjab National Bank, and others have adopted CRM solutions and software for enhanced customer service and support, improved customer understanding.Global Customer Relationship Management Market: Regional AnalysisRegion-wise, North America dominated the market in 2019 and is expected to maintain its dominance at CAGR of XX% during the forecast period.
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It is easy for everyone to sign up for online gambling platforms and play the games of their own choice these days.We are going to share some useful information about these platforms.These platforms are offering free gamesBrick and mortar gambling platforms don’t offer free games to the players because of the less space and more players in their casinos, on the other hand, online platforms are using the best available technology to offer free games to the players.These free games have helped many players in improving their gambling experience, you can directly start playing the real games but you are likely to lose a lot of funds but when you are playing free games, you can gain experience and then try the real games.The payout ratio of these online platforms is also better compared to the brick and mortar platforms, some surveys show that the payout ratio of these online platforms is 95%.These online platforms are also famous because of the safe and flexible payment options, you can easily select the payment method which is readily available in your area and use it for depositing and withdrawing funds from your account.Some of the platforms supported by these platforms for the payment withdrawal and deposits include banking channels, online money platforms like PayPal and Neteller, and some famous crypto currencies as well as Bitcoin.
In an event, the famous businessman and founder of Buzeki Group Kiprop Bundotich shared his opinion on life-changing decisions.He says only you can change your life forever through the best decisions.Nobody can do it for you.
Estimates of total mass have varied over the years, from a maximum of 7.2 tonnes to a minimum of 4.5 tonnes, with the latest estimates between 5.4 tonnes and 6.8 tonnes.Tyrannosaurus rex was longer than the famous Jurassic theropod Allosaurus but slightly smaller than other Cretaceous theropods such as Spinosaurus and Giganotosaurus.Tyrannosaurus Skull featuresTyrannosaurus rex teeth show marked different shapes.The anterior maxillary teeth in front of the maxilla are tightly packed with a D-shaped cut, with edge reinforcement on the back, notches (with a flea-like blade at the tip), and back.It was more widely spaced and had edge reinforcements.The maxillary one was larger than the posterior one of the mandible.It is the largest tooth of any carnivorous dinosaur; the estimated length of its tooth was 12 inches long.In particular, the dinosaur's front teeth were used to grab and pull prey.
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It’s been over ten years since FromSoftware unleashed their famous RPG, Demon’s Soul.However, the popularity of Demon’s Souls is intact, thanks to the updates that have been arriving in it ever since it was released.Therefore, we have brought this article to help the gamers because it contains a workaround to get past the Dragon in Demon’s Souls.How to Get Past the Dragon in Demon’s Souls Gamers need to know that the ideal place where Dragons stop players is the bridge.And it is because the other side of the bridge is filled with treasure.The factor that makes the surpassing of Dragon impossible is the strategy that Dragons use to counter the treasure hunters.The strategy is that Red Dragon attacks the gamers while the Blue Dragon guards the bridge.Players need to know that there is one requisite item that they must obtain before visiting the bridge; it is the Purple Fire Shield.
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Thus, in this article, we will help the gamers take a selfie in Spider-Man: Miles Morales.It is advisable to read this article thoroughly to avoid making any mistakes.How to Take a Selfie in Spider-Man: Miles MoralesGamers need to know that the game developer has provided a specific mode known as Photo mode to capture pictures.In the accessed menu, players will find an option of Photo mode.Gamers should use D-Pad to shuffle the camera angles and keep moving until it switches to Selfie.Thus, we advise gamers that it would be extremely beneficial for them to snap a Selfie while completing a mission.At last, players need to know that they can also customize their Selfie using filters that are also available in Photo Mode.ConclusionSpider-Man: Miles Morales is a new action-adventure video game of Marvel and a successor version of the 2018 famous video game, Spider-Man.
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