Advanced AI and proactive analytics enable businesses to make strategic decisions and flip the script on fraud prevention.Kount pioneered enterprise fraud prevention, and the company was founded out of necessity.
In the early 2000s, eCommerce merchants were struggling with fraud, which caused many to go out of business.
Many owed more than $1 million annually.Impactful LeadershipRecognizing both a need and an opportunity, the Co-Founder and CEO of Kount, Brad Wiskirchen, and his co-founders commissioned a study to determine fraud pain points and what businesses would want to see in a comprehensive fraud control solution.
Kount’s Identity Trust Global NetworkTM delivers real-time fraud prevention, account protection, and bot detection and enables personalized customer experiences for more than 9,000 leading brands and 50 payment providers and card networks.
Quick and accurate identity trust decisions deliver safe payment, account creation, and login events while reducing digital fraud, chargebacks, false positives, and manual reviews.Complete Customer Journey ProtectionKount’s Identity Trust Platform provides complete customer journey protection from account creation and login to payment transaction and bot detection.
It can quickly identify good and malicious bots, analyze and classify questionable bots, and enable customized responses by adapting policies within minutes based on the bot’s behavior and desired business outcomes.Data on Demand is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning.