Irrespective of the increasing communication techniques, email holds the highest ROI of all the marketing channels.
The most precise way to answer that is the implementation of marketing automation.
There are 3 major components of a marketing automation tool, as laid out by Marketo, which are:
A centralized marketing database
An engagement engine
An analytics engine
To better understand the manifestation of these components into a project, first have a look at the lead generation forms.
The prospect then receives a pre-determined, automated email journey.
In Layman terms, marketing automation enables you to uphold all of your contacts, content, and assets in one place and simultaneously tracks the performance and engagement.
Selecting the Right Marketing Automation tool for your organization
During the selection of a marketing automation platform, a thorough research has to be performed before identifying the one that works best for your business.
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