Perhaps, is the corporate gold at the end of the rainbow for the Facebook-owned Whatsapp.For now, the company is concentrating once again on to reach the target audience by launching a fully standalone version of the popular meddelandeappen.Engineered with the purpose to facilitate the communication between companies and their customers.the business Edition will be free for smaller companies.Belongs to the other hand, the companies which have a bigger global customer base, you pay for it.What it can achieve cost, however, is so far a well kept secret.
the U.s. technology company Snapchat buys up Cimagine Media, an israeli start-up company working with augmented reality.the price tag: Approximately sek 322 million.Augmentet reality, augmented reality , is a tekniktrend which is growing ever stronger.unlike virtual reality, where the user rises up in a virtual world, augemented reality is an experience where computer-generated information or the animations will appear as a layer above the real world.the well-Known example of augmented reality is the hit game Pokemon, Go, Microsoft's glasses Hololens and popular meddelandeappen Snapchat, where users can add different layers of computer generated filters on images taken with the device's camera.Now enhances Snapchat its focus on augmented reality by acquiring the young israeli company Cimagine Media.