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Google’s popular video streaming platform, YouTube, has integrated a new functionality to its app that lets people operate the site through voice commands.Users will now find a microphone icon right next to the search bar.When you click on it for the first time, a notification will pop up asking you to grant permission to the website or application to use your microphone.Once you click on “allow,” again, a popup box will appear on your screen saying “listening,” as you speak, the platform will try to identify what you are asking for to present you with relevant results.However, before jumping to the search results page, the platform will first display a written text of your query.Users can also navigate through the platform by using this feature as it also functions on voice commands such as show me my watch history, what’s new from my subscriptions, show me my library, and much more.As per the reports, YouTube is broadly rolling out the new support for voice commands on the web for logged in as well as signed-out users.Earlier this week, the platform also introduced a new page format for videos that incorporates hashtags.Before this, when users searched for or clicked on a hashtag, the platform displayed a mix of videos using that specific hashtag and other relevant content writing.On the other hand, if now a user searches for or clicks on a particular hashtag, whether on a mobile device or desktop, they will see a dedicated page containing only those videos that are using the specific hashtag, which the video-streaming platform claims are organized to display the best videos at the top of the page.Users can also access these curated pages by tapping on any automatically linked hashtag they come across on the platform.
The popular video-sharing platform, YouTube, has activated post-roll ads by default for all the videos eligible to run ads.In what has become a regular series on the Creator Insider channel, YouTube has informed the creators about this update through the first published video of the year.A YouTube member has revealed that any video above 10-minute duration will have post-roll ads activated by default for all monetizing creators automatically.For your information, a “monetizing” creator is a creator or channel owner who has applied for the YPP (YouTube Partner Program) and has been accepted into it.Creators belonging to this program are eligible to serve ads in their videos and, in turn, earn a portion of the total revenue depending on the number of views the ads gain.The platform provides creators with three primary advertising options – pre-roll, mid-roll, and post-roll ads.This implies that if you are not cautious enough, chances are you might wind up posting a video that contains way more advertising than you planned.Nevertheless, creators must take note that even though post-roll ads will now be turned on by default, they can turn it off whenever they want.They can turn post-roll ads off while uploading the video by unticking the suitable box.However, for existing videos, creators can go to the monetization tab to turn off post-roll ads.SHOULD I LEAVE POST-ROLL ADS TURNED ON?Bearing in mind that the post-roll ads are presented to the viewers after they have finished watching the video, they are actually the least invasive type of ads that the platform offers.However, you might be taking the chances of wearing out your viewers if you have post-roll ads activated along with pre-roll and mid-roll ads.So, let’s suppose you are uploading a 10-minute long video with all these three ad types turned on – now that makes up too much advertising for a very short period.Thus, whether you should leave your post-roll ads turned on or not is something that is best evaluated on a video-by-video basis.You can go through your videos one by one and take their length, content writing, and popularity into account to determine if it is safe to run a combination of ads on them.Alternatively, you can also just let things be the way they are and allow your audience to decide for you whether your videos have excessive advertising or not.Given the platform’s history, viewers tend to express their opinions outspokenly in the comments section.Since they are limited to YouTube and Snapchat only as of now, they are naturally less widespread compared to other ad types – pre-roll and mid-roll ads.Post-roll ads have specifications similar to any other ad type; however, they can last anywhere between 12 seconds to 3 minutes.