• Some individuals, like Beyoncé and Steve Jobs, had already made it big.While working as a secretary for the London office of Amnesty International, Rowling was fired for daydreaming too much about Harry Potter, and her severance check would help her focus on writing for the next few years.During these years, she got married, had a daughter, got divorced, and was diagnosed with clinical depression before finally finishing the book in 1995."When I got to Dallas, I was struggling — sleeping on the floor with six guys in a three-bedroom apartment," Cuban writes in his book "How to Win at the Sport of Business."He went on to study business at Baruch College and served in the Army until the age of 24 when he left to work for Brooks Brothers.Her relationship with Levin eventually ended because he did not want to marry or have children.
We can t resist the good ones.That s what the phrase storytelling marketing is getting at—a story-focused approach to your marketing and brand building.So keep reading to see what Apple, Airbnb, John Deere, and….wait for it….Jell-O can teach us about storytelling marketing and building a brand.Apple was destined to make it onto this list.With this page, Apple is providing a platform for their customers to tell the brand s story, a technique that can produce the most authentic and engaging results.I will say that this site has some big UX issues, which is uncharacteristic of Apple, but I love the idea.
2
Salesforce CEO Marc Benioff in 2001.Eric Risberg/APIt seems like Salesforce CEO and founder Marc Benioff never leaves the spotlight.Here's how Benioff, with a net worth of $3.9 billion, worked his way up to the national stage from humble origins.His father, Russell Benioff, owned a local department store in San Francisco.Salesforce CEO Marc BenioffBusiness InsiderWhile in high school, Benioff sold his first app — software called "How To Juggle" for the TRS-80 Model 1 computer — to a computer magazine for $75.
He and his siblings later moved in with a basketball coach to flee an abusive, alcoholic father.But Willis' remarkable story of empowerment and reinvention might not have happened this way at all.This February, Athlon ranked Willis the 22nd-best linebacker in NFL history — a plaudit that's double impressive when you consider his career lasted half as long as those of some other players."Apple's Steve Jobs Would See Himself in Tech Pioneer Eren Niazi," squawked a headline on TheStreet two years ago.As the two neighbors got to know one another more, Willis found himself impressed by Niazi's rags-to-riches story and tech-industry success.And now Willis: "It just felt like, a lot of times in my other occupation, it was all about you as an individual.
By the fall, I might be able to get my hands on Google Home and let it access and control these devices.His design ethos and approach rather closely mirrors that of the late Steve Jobs.Google CEO Sundar Pichai even tipped his cap to the company when introducing Queiroz, who then announced Google Home: Credit to the team at Amazon for creating a lot of excitement in this space.The devices are increasingly aware of each other.Google went out of their way to show that Nest is a separate company, like Google, said Patrick Moorhead, principal analyst at Moor Insights and Strategy, It has to be embarrassing to Nest to get pre-empted by Home and an indicator that Google's not waiting for Nest to build out their smart home vision.My hope now is that Alphabet sells them to someone who appreciates Fadell s approach to product.
Every year, Google shows off its latest efforts at Google I/O.The annual developer s conference is the place where the public first hears about the next version of Android, new features of Google s platform and services, new VR stuff, new artificial intelligence products… actually, you can expect just about anything, given the company s penchant for the weird and the surprising.Years past, I/O has been held in San Francisco s Moscone Center, a typical indoor conference space—the same room where Steve Jobs unveiled the iPhone.This year, Google has moved its big show to Shoreline Amphitheater in Mountain View, California.The same stage that s hosted Lollapalooza, Bridge School, Ozzfest, The Grateful Dead, and Phish will this week host Google execs and product managers as they show off their exploits.Watch right here, and follow our liveblog.
It's rare, but it's responsible for the death of Steve Jobs, Patrick Swayze, among others.The pancreas, where the cancer starts, sits behind the stomach near a bunch of other important organs.That's also a tricky approach, she said, because when you inject the chemotherapy into the bloodstream it's still difficult to reach the pancreatic tumor with very few blood cells.Her solution?With the help of MIT and the Massachusetts General Hospital, she came up with a new way to deliver the chemotherapy drugs so they go directly to the pancreas."The device is still in pre-clinical trials, which means it hasn't made its way into humans yet.But because it will be using a drug that's already used to treat pancreatic cancer called paclitaxel , Indolfi told Fast Company in March that she hopes the clinical trial process will only take a few years, making it available to patients in about five years.Watch the full video: NOW WATCH: How to freeze water instantlyLoading video...
While working with Nokia, the French drove Finnish subcontractors into the gap, where many were sold abroad and others - such as Elcoteq - went bankrupt. Gou Foxconn is owned and has been an RAA sub-contracting culture great visionary. Baril was directed by Gou buy Lahti Eimon and assured the excellence of Nokia's executive Foxconn. Baril says he had met in his life two exceptional people: Gou and Steve Jobs. HMD global in he is involved in the fund represents, but yesterday's references to Foxconn's kind of in the background of the operation appear justified. Baril managed better.
While this could significantly increase the robot s software lineup and help with sales, it also cedes a measure of control to Google, which owns the operating system and will now have the power to approve apps and take a cut of the revenues.Billionaire Son, who has long professed his admiration for the late Steve Jobs, took a page from Apple Inc. s playbook by positioning the $1,800 robot as an application platform.The Tokyo-based company said Android will help Pepper broaden its reach and eventually help generate revenue.But it s not designed for menial tasks.The SoftBank founder has bet the robot s friendly physical appearance would spur adoption and attract app developers.That runs counter to the trend of disembodied assistants that reside in a user s smartphone, like Apple s Siri and Google Now.Amazon.com Inc. s Echo voice-activated home assistant is a cylinder about the size of a coffee tumbler.There was a lot of internal discussion on this topic and we decided on a challenge of creating a humanoid robot, Fumihide Tomizawa, chief executive officer of SoftBank Robotics, said at the briefing.
DocubyteSending a text on an iPhone is an intuitive experience — so intuitive that users take the ease of communication it allows for granted.The action has become so ingrained in our daily habits that 8.3 trillion texts were sent in 2015 alone.But long before the iPhone, and before Steve Jobs founded Apple, rising to success with his rounded, sleek personal technologies, computers weren t so easy to interact with, let alone carry around.Paying homage to the computers of yore, photographer James Ball aka Docubyte teamed up with production company INK to take stylized portraits of machines throughout history, granting the clunky computers a poppy, consumerist sheen, as though they were the subjects of glossy ads.You chose bright, glossy compositions for these photos — why did you choose to juxtapose the composition with the outdated designs?I wanted to restore them to their former glory and recreate a timeless aesthetic akin to the advertising from the past while keeping the images clean, modern and supposedly, studio-based.
Today, fifteen years ago, Apple opened the doors of its first two stores. The location was Tysons Corner, Virginia and Glendale, California. Virtually all pundits sawn concept altogether, but it was not long before the success was a fact. Here's what it looked like when Steve Jobs showed off the Apple store for the world: In the current situation, there are nearly 500 stores around the world, specifically in the US, UK, Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, Turkey and the United UAE. Altogether they have more than a million visitors a day.
It may be hard to imagine a time before they existed, but Apple's retail stores celebrated their 15th birthday on Thursday.When they first opened, the concept of an Apple Store seemed like a risky proposition — The New York Times called it "an aggressive move during an economic slowdown".At the time, Apple's computer business was doing ok, but the personal computer landscape was still dominated by Windows PCs.The iPod was a success, but in the pre-iPhone days Apple didn't have a lot of money to burn on ventures like retail.Fifteen years and 479 stores later, the bet Apple made paid off.Apple stores generate more revenue per square foot than any other retailer — even jewelry stores.Before they officially opened, Steve Jobs made a video walkthrough of the Tysons Corner, VA store to give folks an idea of what the stores would look like.Some things, including the genius bar and long wooden tables, have remained the same, while the overall layout of the stores has since evolved.The video is a blast from the past, and comes from a time when Apple was still the underdog, trying new things to differentiate themselves from all the other PC makers.
The iPhone epitomizes this, but a strong argument can be made that Apple has also led a software revolution equally as transformative but without nearly the bang in terms of press coverage.Consider someone with low vision.We see accessibility as a basic human right, said Sarah Herrlinger, Senior Manager for Global Accessibility Policy and Initiatives at Apple.Although people with disabilities represent a small subset of Apple s total user base, it isn t an insignificant group.What makes Overcast so great for accessibility is it has great VoiceOver support, Dynamic Type, and gigantic buttons on the Now Playing screen.Given Apple s stature as the biggest company in the world, sitting on a war chest of unfathomable size, that they do this work in spite of the bloody ROI is truly admirable.
Today marks the 15th anniversary of Apple s retail stores.Led by Steve Jobs, the Cupertino-based company opened its first two retail stores, one in Tysons Corner, Virginia and the other in Glendale, California, on May 19, 2001.A year later, Apple hired former Target marketing executive Ron Johnson who was responsible for transforming the retail store from a K-Mart clone into a trendy chain that specialized in affordable, well-designed housewares.After what was described as a few false starts, he landed on the concept of focusing on the user experience of Apple's products.That s an impressive haul when you consider the iPod hadn t even been released yet and the iPhone was still six years away.These days, Apple s retail stores make more money per square foot than any other retail location.
Instead, they choose to focus their genius on creating an array of world-changing, money-making businesses.The thinking goes that if some is good, more is better, whether that s referring to money, portion size or hours spent at work.So when tech started to shed its geeky image and Mark Zuckerberg and Steve Jobs became household names, applying the same logic to entrepreneurs was a natural progression.If there s anything we ve learned from Wall Street, it s that a deluge of incoming talent and a voracious appetite for profit leads to bad behavior and, potentially, crises.But more worrisome is that the allure of serial entrepreneurship also brings in those who have less lofty ideals, their sights set on monetary gain or personal glory.There s certainly nothing wrong with acquisition in itself, but making it your ultimate goal from the beginning is short-sighted.
He was seen there with Anant Ambani, son of Reliance Industries chairman Mukesh Ambani, whose Jio 4G service is expected to be a game-changer for mobile internet in India by the end of 2016.Such high-speed networks would "unleash the power of the iPhone", Mr Cook had said after announcing Apple's results for the first quarter of 2016.While global iPhone sales fell for the first time ever, a drop of 16% from the first quarter of 2015, they rose 56% in India in the same quarter.None of the California-based technology giant's seven CEOs ever visited India while in office, though Steve Jobs famously came here as a backpacking hippie looking for "answers" in the mid-1970s.Apple announced that it would invest $1bn in Chinese ride-hailing app Didi Chuxing last week to "better understand the Chinese market", Mr Cook told Reuters.The centre would later move to Apple's own campus in or near the city and expand to 2,500 employees, government sources told The Hindu newspaper.
It s a far cry from the Apple Store that Steve Jobs first introduced back in 2001, and if the founder could see what the face of the store has become, he d be turning in his grave.The focus is clear: the first thing that you saw when you walked into the building was Apple s full line of products, divided between consumers and pro users.Let s compare that to the first impression people will get of Apple s new store:Once inside, the trend continues.It s going to be the same Apple store you know and love/hate, but with dumb names, because Apple is bigger than stores.Per The Verge s breathless coverage:The Genius Bar, where can make an appointment to get hands-on customer service, is now the Genius Grove, accented by literal trees and open spaces.It s a phenomenon that every other company has been striving to copy, mostly unsuccessfully, and a huge part of creating the Apple Cult that queues outside stores worldwide on a yearly basis.
At the memorial for his recently departed friend, Jony Ive recounted how he and Steve Jobs shared delicate new — and sometimes crazy — ideas in the pursuit of making something great.It s unpretentious, gives us a moment to focus, but doesn t get in the way of the idea itself.Dopey ideas are often kept hiddenHere s the thing: This remarkable process is often only shared with other designers.A lack of other essential points of view can mean that the idea never quite gathers enough momentum to take flight.The faster a designer can get an idea to a sufficient fidelity, the sooner it allows them to bring less non-designers into the mix and it improves the designer-to-designer conversations too .If you, or your business, is employing design as a competitive strategy, you ll only be as successful as your ability to share, nurture and evolve your dopey ideas.
Writing for Boy Genius Report, Chris Mills says Apple s stores have gone from serious to absurd in 15 years.to Ugh, they work so well, I can t believe I have to report on this, so stoopid in 15 years.Does Mills jam Steve Jobs would never into this article?It s a far cry from the Apple Store that Steve Jobs first introduced back in 2001, and if the founder could see what the face of the store has become, he d be turning in his grave.The focus is clear: the first thing that you saw when you walked into the building was Apple s full line of products, divided between consumers and pro users.In Mills s defense disclosure: exactly the opposite of that , it s not like Apple opened any stores with any amazing architectural features while Steve Jobs was running the company.
REFRESH: Apple's MacBook Pro looks set to get a major upgradeApple s MacBook Pro range hasn t had a refresh in over a year, but that looks set to change.Rumours are suggesting Apple s flagship laptop is going to get an exciting overhaul in the coming months with a new design and plenty of bonus features.NEW: Apple recently updated its MacBook range of laptopsBut that s not all as the new MacBook Pro may also feature an OLED display touch bar which will replace the function keys at the top of the keyboard.Safe to say Steve Jobs in his minimalist black turtleneck doesn't look that bad now.Play VideoPlayMuteCurrent Time 0:00/Duration Time 0:00Loaded: 0%Progress: 0%Stream TypeLIVERemaining Time -0:00Playback Rate1ChaptersChapterssubtitles off, selectedSubtitlescaptions settings, opens captions settings dialogcaptions off, selectedCaptionsFullscreenThis is a modal window.Foreground --- White Black Red Green Blue Yellow Magenta Cyan --- Opaque Semi-OpaqueBackground --- White Black Red Green Blue Yellow Magenta Cyan --- Opaque Semi-Transparent TransparentWindow --- White Black Red Green Blue Yellow Magenta Cyan --- Opaque Semi-Transparent TransparentFont Size 50% 75% 100% 125% 150% 175% 200% 300% 400%Text Edge Style None Raised Depressed Uniform DropshadowFont Family Default Monospace Serif Proportional Serif Monospace Sans-Serif Proportional Sans-Serif Casual Script Small CapsDefaults DoneApple is also likely to unveil its new software features at its yearly developers conference next month.
More

Top