COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360 How Committed Are Big Advertisers to Content Marketing? Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs The Pandemic Pushes A Rebound in Mobile App Opens Technology, Internet and productivity app opens saw a 55 percent year-over-year increase from March through June, with business app opens up 26 percent and finance and insurance industry app opens seeing a 22 percent rise, according to newly-released report data highlighting strong positive shifts from app opens during March. MarketingCharts Facebook Announces Beta Launch of 'Horizon' VR Social Experience Facebook has launched a test version of its Horizon virtual reality (VR) social media experience, offering features for collaboration along with social interaction elements — available via waiting list — the firm recently announced. Social Media Today Influencer Followers Will Continue Spending More Time on Social Media After Restrictions Lift Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to recently-released GlobalWebIndex survey data.. eMarketer LinkedIn lets Page owners view, sort, learn more about their followers LinkedIn (client) has launched an array of new features for its business pages, including more detailed page follower information, page-related event listings, and new employee content sharing and curation options, the Microsoft-owned professional social media platform recently announced. Search Engine Land Twitter Tests Replacing 'Retweets and comments' with New 'Quotes' Count Twitter has begun testing the use of a combined "quotes" metric comprised of the platform's longstanding retweet and comment counts, in an effort to visually simplify its user experience elements, the firm has announced. Social Media Today Google Ads to limit Search Terms reporting, citing privacy Google has started notifying its Google Ads users that certain infrequently-searched terms will no longer be available in the Google Ads search terms report — a move the search giant says is aimed at protecting user data and maintain privacy standards, Google recently announced. The move has led certain advertisers to question whether the Google Ads change will remove the ability to discover helpful search terms. Search Engine Land Want to create loyal customers? Get on the bleeding edge of data security Brand loyalty is tied to strong data privacy, with 31 percent of U.S. consumers seeing it as the most important factor, while 40 percent said that trustworthiness is tops when it comes to brand loyalty, according to recently-released survey data also showing that 42 percent refuse to share sensitive personal data for any reason. TechRepublic Instagram Carousels Are the Most Engaging Post Type [STUDY] 10-slide carousel posts have seen the highest engagement rates on Instagram, according to newly-released survey data from Socialinsider of interest to digital marketers. The study of some 22 million Instagram posts also shows that the use of carousels has risen faster than video content, while traditional image publication has fallen. Search Engine Journal ON THE LIGHTER SIDE: A lighthearted look at “the rise of the customer service bots” by Marketoonist Tom Fishburne — Marketoonist The hashtag turns 13 — Chris Messina TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / TopRank Marketing — New Report Says B2B Influencer Marketing Still Has Massive Room For Growth — Forbes Lee Odden — Keynote Lineup for Pubcon Pro Virtual 2020 — Pubcon TopRank Marketing — Nicht nur für B2C: Wie B2B-Unternehmen von Influencer Marketing profitieren [In German] — Futurebiz Lee Odden — Monday’s Marketing Minute: The Relaunch — Mack Collier Lee Odden — What’s Trending: Who Tells Your (Brand’s) Story? — LinkedIn (client) TopRank Marketing — The Essential Qualities B2B Brands Look for in Influencers — MarketingProfs TopRank Marketing — MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions — PR Daily TopRank Marketing — Influencer marketing daje pozytywne skutki w marketingu B2B [In Polish] — SOCIALPRESS Have you located your own top marketing stories from the past week of news? Please let us know in the comments below. Thanks for taking the time to join us for the weekly B2B marketing industry news, and we hope you'll return again next Friday and tune in for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. The post B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection appeared first on B2B Marketing Blog - TopRank®.
Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together. Joseph Gordon-Levitt also understands storytelling. He is an actor, director, producer, and writer who has appeared in numerous beloved movies and TV shows. His work as an author includes a series of works called The Book of Tiny Stories. “The universe is not made of atoms; it’s made of tiny stories,” the tagline asserts. Given his experience and expertise at the intersection of content and storytelling, it’s worth listening any time Gordon-Levitt speaks on these subjects. So I definitely took notice when the film icon suggested recently that the future of storytelling lies not in movies, but video games. The gaming medium “feels like kind of the most groundbreaking storytelling,” Gordon-Levitt observed in a new episode of the YouTube show Hot Ones. “Storytelling that's completely in a whole different realm than anything we've seen before.” Personally, I can’t disagree with him. I love video games, in large part due to the immersion of a well-crafted narrative that draws the player into an interactive virtual world. And while marketing departments aren’t exactly concocting the next Grand Theft Auto, we do have the ability to deliver storytelling experiences that go above and beyond, by embracing many of the same principles that make video games such an appealing format in the eyes of Gordon-Levitt and others. Of course, the formula for impactful storytelling in B2B content marketing is different from video games, or movies, even though it might share commonalities with both. To help you develop stories that engage and activate your professional audience, I've developed a blueprint, which I’ve dubbed the S.T.O.R.Y. model. The S.T.O.R.Y Model for Great Storytelling in B2B Content Marketing Sizzle. Tension. Originality. Relevance. Yearning. Every stellar piece of storytelling in B2B content marketing encompasses these five words. Let's break down each one, and how they come together for a powerful experience. (We'll lean on JGL to visualize these concepts.) Sizzle sizzle (n): a state or quality of great excitement or passion In Gordon-Levitt's world of filmmaking, a "sizzle reel" refers to a short, fast-paced video edit featuring the best of someone's past work. Sizzle reels are often put together by actors who distribute them in hopes of landing gigs. As the name suggests, these reels need to sizzle: The excitement and passion must be on display right away in order to wrangle the attention of a casting director sorting through hundreds of them. The B2B marketer's directive is no different. Earning the attention of our audiences in the era of rampant content saturation means we need to bring it. If your story does not imbue a genuine and immediately discernible sense of passion and excitement, it may very well not be worth telling. via GIPHY Tension tension (n): a balance maintained in an artistic work between opposing forces or elements Sizzle is how you grab the audience's attention with your story. Tension is how you keep it. Storytellers can build tension by referencing or hinting at something early on, and then gradually working toward the payoff. This dynamic was explained beautifully by Andrew Davis at CM World – one year after Gordon-Levitt’s appearance – in his opening 2018 keynote exploring the “curiosity gap” and how it counteracts dwindling attention spans. I had the pleasure of watching Davis break it down alongside my colleague Ashley Zeckman, who recapped the session here on our blog. Read her post and you’ll learn everything you need to know about using tension to keep your audience hooked. [bctt tweet="“The more tension you raise, the more your audience needs to see the outcome.” @DrewDavisHere #Storytelling #ContentMarketing" username="toprank"] via GIPHY Originality originality (n): freshness of aspect, design, or style In order to be memorable, it must be novel. While it's valuable to keep someone watching or reading to completion, we're not telling a great story simply because they absorbed the whole thing. We're telling a great story if it sticks with them. To this end, freshness and originality are essential qualities. The human brain can only consciously store so many memories. There isn't much room for redundancy. You don’t need to reinvent the wheel with every story you tell, but there should always be at least one inventive or unexpected element that makes it feel unique. via GIPHY Relevance relevance (n): the quality or state of being closely connected or appropriate From one view, the word "relevance" is incredibly broad. From another, it is narrow as can be. Example: Coronavirus is relevant to every human being on Planet Earth right now. But, what about the mental health impact of a pandemic on first-time telecommuters, and how HR managers can provide meaningful support? Now you’ve zeroed in. Here is where we begin to diverge from standard forms of entertainment. Great art often speaks to the many. Great B2B content marketing should speak to the few, but in a fiercely resonant way. [bctt tweet="“Great art often speaks to the many. Great B2B content marketing should speak to the few, but in a fiercely resonant way.” @NickNelsonMN #Storytelling #ContentMarketing" username="toprank"] via GIPHY Yearning yearning (n): a feeling of intense longing for something And here is where we fully settle into the marketing realm. Leaving the viewer with a sense of yearning is a common objective in entertainment – think cliffhangers – but only in content marketing is it requisite for efficacy. This doesn’t mean someone finishes your story and has a yearning to go buy the product or service. That's an unlikely (albeit highly impressive) outcome. It means they yearn for more – more installments in the series, more content from the brand, more information on the website, more social media posts from the account. via GIPHY Tell Your Brand’s S.T.O.R.Y. When your story sizzles, builds tension, exudes originality, sparks relevant tones with a defined audience, and leaves the reader or viewer yearning for more … you’ve got yourself a highly effective piece of B2B content marketing. The specifics within this framework are flexible and open to your own creative spin – you’d hardly be able to check the “originality” box if that wasn’t the case – but the overarching principles of impactful marketing narratives are quite consistent in every successful production. They’re most often found in movies and video games too, for that matter. via GIPHY To learn how you can apply this formula to establish stronger relationships with your audience, check out my blog post on channeling the skills of Abraham Lincoln to build trust through storytelling. The post Your Guide to Effective Storytelling in B2B Content Marketing appeared first on B2B Marketing Blog - TopRank®.
What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready? B2B marketers are facing daunting and unprecedented challenges — not unlike a Rubik’s Cube — during the global health crisis. Each impediment, however, also offers valuable lessons that can help us as we transition to 2021 and the future opportunities that await. Let’s begin unraveling the mysteries of the post-pandemic marketing world, with six dynamic tactics B2B marketers can use today to prepare for the future business landscape. 1 — Influencer Intensification: Subject Matter Experts Post-pandemic marketing will likely feature a noticeable intensification when it comes to the use of B2B influencers. As one of the most pandemic-proof marketing practices during the global health crisis, B2B influencer marketing is poised to continue growing in 2021 and beyond, due in part to the value industry experts bring to everyone involved. “Traditional marketing channels are drying up and even trade shows are imperiled in 2021,” Mark Schaefer, chief operating officer at B Squared Media observed. “The influence marketing trend will be amplified as businesses seek trusted voices to join industry conversations,” Mark added. Mark's prediction is among dozens of insightful influencer marketing statistics in our recent 2020 State of B2B Influencer Marketing Research Report, and the following data points speak to the strength of industry influencers and point to increased use as we move into 2021: 90% of B2B marketers expect their influencer marketing budget to increase or stay the same 78% of B2B marketers believe prospects rely on advice from influencers 74% of B2B marketers say that influencer marketing improves customer and prospect experiences with a brand, and 90% plan to increase their budget in the near future 63% agree that marketing would have better results if it included an influencer marketing program “Digging into the results, one can quickly see a trend in B2B marketers who are optimistic about influencer marketing yet not confident about their ability to execute,” Shama Hyder, chief executive at Zen Media recently observed in her Forbes interview with our co-founder and chief executive Lee Odden, “New Report Says B2B Influencer Marketing Still Has Massive Room For Growth.” “With the pandemic causing a loss of in-person B2B tactics — field marketing, in-person trade shows, and experiential marketing efforts, for example — much of where buyers focus for information are digital channels,” Lee noted. “This is exactly where influencers provide valuable and trusted perspectives. Trust, reach and engagement are always challenges for B2B brands, and collaborating with trusted industry experts that have the attention and respect of buyer audiences has proven to be an effective solution,” Lee added — a sentiment also expressed by Sarita Rao, senior vice president of marketing at AT&T Business*. [bctt tweet="“Working with credible B2B influencers helps to build brand authority through real, human conversations and interactions.” — @saritasayso of @ATTBusiness" username="toprank"] According to research conducted by Forrester the pandemic has seen new opportunities for influencer marketing, as 63 percent of U.S. consumers have spent more time using social media platforms, 58 percent have noticed more content from influencers, and 51 percent have had a positive attitude about influencer content and found it valuable. Additionally, between March and July 2020 sponsored influencer posts saw a five-fold increase in interactions, reaching 57 million in July, according to report data from Shareablee. Among U.S. and U.K. consumers who follow social media influencers, 72 percent said they have spent more time using social platforms during the pandemic, and 64 percent also said that they are likely to continue the same level of usage during post-pandemic times, according to GlobalWebIndex survey data. Aside from its resilience during the pandemic, influencer marketing has for some time been poised to see more mainstream B2B usage, a move that is likely to steadily increase in our post-pandemic marketing world. To learn more about B2B influencer marketing or beginning a pilot program, here are six additional recent resources we’ve compiled: B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose? 5 Case Studies on How to Optimize B2B Influencer Engagement on LinkedIn 10 Wise Quotes To Inspire Your Influencer Marketing How to Nurture B2B Influencer Relationships During the Pandemic 6 New Rules for B2B Marketing in the COVID-19 Era 20 B2B Influencer Marketing Pros to Follow from Top Brands 2 — Persistent Programs: Always-On Marketing Studies have shown the increased effectiveness of always-on marketing programs that replace one-and-done single-use campaigns with ongoing efforts that match the always-on nature of today’s consumer. The case for a post-pandemic shift to always-on marketing programs is bolstered by compelling recent data from our report, such as: 76% of B2B marketers find that the strategy of working with influencers through always-on engagement or when combined with campaigns delivers results 75% saw increased views of brand content using always-on influencer marketing 60% saw an increased share of voice, 55% saw more media brand mentions, and 50% saw increased brand advocacy through always-on influencer marketing 89% of B2B marketers using always-on influencer programs expect their budgets to increase or remain the same, versus 73% for marketers running traditional campaign-based programs This all points to persistent B2B marketing programs becoming more widespread among successful B2B marketers in the post-pandemic era, and it’s easy to see why, as the partnerships formed through always-on programs build ongoing brand credibility and trust that can be difficult or impossible to achieve using one-and-done campaigns. [bctt tweet="“With brand trust at a low, it’s important for B2B companies to invest in relationships with credible experts that buyers do trust.” — Lee Odden @LeeOdden" username="toprank"] If you’re looking to learn more about why always-on programs achieve better results and how you can implement them, check out the following recent articles we’ve written about a topic that will only become more important in 2021 and beyond: For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport Always-On Influencer Marketing: Building Thought Leadership for B2B Brands Always On Influence: Short Term vs. Long Term for Success During a Crisis Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action Always On Influence: Definition and Why B2B Brands Need it to Succeed [bctt tweet="“Being 'always-on' has allowed our team to build meaningful relationships with influencers.” — Garnor Morantes of @LinkedIn" username="toprank"] 3 — Shifting Search: New Challenges & Opportunities Like blowing dunes, the sands of the search technology landscape change often, and in the post-pandemic environment marketers will see a shift as Apple seeks to make inroads with its own search experience and whittle away at Google’s long-standing dominance. Paid and organic search marketing efforts are a vital part of most B2B firms’ strategy, and pandemic or not these efforts would have continued for the majority of businesses. The global health crisis has given us a newfound appreciation of the importance of findability and how valuable a sound search plan is for businesses today, and this will continue into the foreseeable future. Search strategies no longer involve only a website and traditional search engines, as more people than ever also search for answers and information from within social media platforms’ own often-lackluster search mechanisms, which some see as presenting new challenges, as well through the increasing use of voice search. 66 percent of B2B chief marketing officers said that their 2021 budgets would see an increase in spending on search engine optimization (SEO), with the same percentage also planning to boost spending on paid search, according to Gartner’s annual CMO spending survey. [bctt tweet="I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"] Recently I took an in-depth look at why search is more important than ever, in “SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers,” and we’ve also explored other aspects of SEO in B2B marketing in these articles: 5 Unheralded SEO Tools for Content Marketers Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic Why SEO & Influence are Critical to Pandemic Era Content Marketing How to Measure Changing Marketing Goals During a Crisis The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing 4 — Virtual Variations: Social VR Landscapes This year the world has spent more time using both traditional social media platforms and social virtual reality worlds, and when our lives return to some semblance of normal, all flavors of VR will seek to capitalize on an audience that — although no longer captive at home — has come to know and expect that brands use the technology. 51 percent of U.S. adults have increased their use of social media during the global health crisis according to eMarketer, and nearly a third have spent an additional one to two hours of time on social platforms during the pandemic, leaving more time for audiences to explore the new virtual worlds being created by social firms, such as Facebook’s Horizon VR experience. “The convergence of both the physical and virtual worlds will create new opportunities in the future in the way friends, families, and even colleagues connect,” Cathy Hackl, author and futurist recently noted in Forbes. By 2022 some forecasts predict over 95 million augmented reality (AR) users in the U.S. alone, including over 60 percent using VR with more than 30 percent using VR headsets, a trend that savvy B2B marketers are keeping a close eye on for post-pandemic marketing spending. Other survey data has shown that 39 percent of B2B professionals expect to install new AR and VR technology in the next 12 months. With in-game, AR, and VR marketing opportunities seeing greater interest in 2021 and beyond, B2B marketers can learn more about the importance of experiential storytelling in the following pieces we’ve written about these and related subjects: How to Hit a Marketing Home Run with Experiential Content B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing What B2B Marketers Need to Know About Experiential Content The B2B Marketer’s Journey To Experiential Content at #B2BMX Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic Hungry for More: What B2B Marketers Need to Know About Episodic Content 5 — Evolving Marketing Events: In-Person & Virtual How will marketing events change in a post-COVID19 world? There’s no question that in-person marketing events are win-win experiences for the many parties involved, from speakers and attendees to exhibitors, sponsors, and others, yet during the pandemic creative new takes on virtual conferences have presented viable alternatives that are likely to be with us for good, continuing to augment in-person events once the health crisis ends. The pandemic has seen Facebook begin offering paid event options for businesses, with direct in-stream purchases available for eligible Facebook business pages in 20 countries including the U.S., offering digital marketers new monetization and event marketing options. Virtual events help traditional in-person conferences expand their reach and gain new online audiences — people who may eventually also attend an organization’s physical events. Similarly, in-person events such as marketing conferences may — in post-pandemic times — serve as good examples for some of the purely virtual events that have come into existence this year out of necessity, pushing them to begin their own new physical events. 92 percent of marketers have said that they believe putting on successful virtual events will be important until the pandemic ends, and some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft. 73 percent of B2B event organizers have had to cancel a physical event because of the pandemic, and 81 percent have provided virtual alternatives, according to survey data from The Center for Exhibition Industry Research (CEIR). The time is bound to arrive when in-person events return, however, and smart B2B marketers will be prepared to incorporate both virtual and physical conference experiences for learning, networking, and selling. Having an influencer marketing strategy makes sense for taking full advantage of both virtual and in-person events. “Partnering with influencers is more important now than it ever has been,” our president and co-founder Susan Misukanis explained. “Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan added. [bctt tweet="Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis" username="toprank"] To level-up your event game for both virtual and physical conferences, here are six articles we’ve published to help: How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events 17+ Top Virtual Marketing Conferences for Summer 2020 & Beyond Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live How B2B Marketers Can Get the Most Out of Webinars in 2020 Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events 6 — Delivery Diversity: New Communication Channels The pandemic has both driven us apart and brought us together in new ways, and given us creative methods to both tell and hear compelling digital stories. New communication channels have arisen, such as the virtual worlds of Facebook’s Horizon and others we’ve already explored, along with the huge rise in online video communication through Zoom, Slack, Google Meet, Microsoft Teams and others. The mass turn to video conferencing has also helped drive a large increase in both mobile app usage and advertising spending, highlighting the importance of making mobile a part of any well-rounded B2B marketing strategy. Engagement among mobile ads has climbed by some 15 percent during the global health crisis according to survey data, and despite an overall drop in ad spending for the year, mobile ad spend has fared the best, as its 15 percent decrease was less than the 25 percent seen for desktop ad buying, according to additional data. Business app opens saw a 26 percent year-over-year increase from March through June, report data shows, as seen here. [bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"] A rare pandemic silver lining is how we’ve all found new ways to communicate and  — more importantly — the stories we’re telling. Storytelling will be key in the post-pandemic marketing landscape, and to help you weave authentic messages that audiences will remember here are six recent articles we have available on this important topic: 10 Fresh Social Media Marketing Tools To Boost Brand Storytelling 5 Refreshing Examples of Imaginative B2B Marketing To Inspire You in 2021 Break Free B2B Series: Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape 5 Tips For Finding Your Authentic Marketing Identity Don’t Forget Your B2B Marketing Gravity via GIPHY The post-pandemic world will see intensified use of B2B influencer marketing, the growth of always-on programs, shifts in the world of search, more social VR, the evolution of events, and new communication channels, and we hope that by exploring these areas here your future marketing efforts will achieve newfound success — even if you’re no closer to solving that Rubik’s Cube. Succeeding in any of these areas takes considerable time, effort and experience, which is why many firms choose a top marketing agency like TopRank Marketing. Contact us and find out why firms including Adobe, LinkedIn, AT&T, 3M, Dell, Oracle, and many others have chosen us for award-winning marketing. * AT&T Business is a TopRank Marketing client. The post 6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube appeared first on B2B Marketing Blog - TopRank®.
Google is rolling out an update to Google Images designed to make it easier to license photographs or pictures that are covered by copyright. The change could help publishers, photographers, and artists get in front of their audience, while also helping users find images that they have a right to use. Images with licensing information provided by the publisher will now appear in search results with a “Licensable” badge over the thumbnail. Clicking on that image will then bring up its licensing requirements and a link to where you’re able to buy rights to it, if necessary. Licensors are able to specify a purchasing link that differs from the page the image has been surfaced from. It’ll also be possible to filter image search results by... Continue reading…
Jeff Bezos appears to have grown his Southern California real estate portfolio once again. Back in February, Bezos became the new owner of the Warner estate, a sprawling compound in Beverly Hills, California, that he purchased for $165 million, according to The Wall Street Journal.  The estate features a 13,600-square-foot mansion, two guesthouses, a pool, and a tennis court.  Now, both Variety and Daily Mail report that Bezos is the new owner of an adjacent house, which he is said to have purchased for $10 million.  The three bedroom, five bathroom house is directly next door to the Warner estate and shares a hedge with the compound.  Visit Business Insider's homepage for more stories. Jeff Bezos appears to be compiling a massive Beverly Hills compound.  Back in February, the Amazon CEO purchased the Warner estate, a piece of Hollywood history belonging to billionaire David Geffen. The $165 million sale broke a record for the most expensive home sale in California state history.  Now, Bezos appears to have made another purchase, this time right next door: a $10 million home that shares a hedge line with the Warner estate. According to property records viewed by both Variety and Daily Mail, Bezos is the new owner of the 1930s-era home on a side street in Beverly Hills' Benedict Canyon neighborhood.  A spokesperson for Amazon did not immediately respond to Business Insider's request for comment on the sale.  While there are few photos of the estate and the adjacent home, Los Angeles County has plenty of aerial views of the property that give us our best look yet at Bezos' rumored purchases. SEE ALSO: The most unusual, extravagant ways tech executives like Larry Ellison and Elon Musk have spent their money Jack Warner, the cofounder and onetime president of Warner Bros., built his estate in 1937. Warner started constructing the property in 1926, beginning with three acres of what used to be farmland in Beverly Hills, California. Slowly but surely, Warner started adding parcels of adjacent land and building out the grounds of the estate, adding a golf course and two ponds.  Source: Architectural Digest Warner liked to throw extravagant parties that were attended by stars like Olivia de Havilland and Jimmy Stewart and moguls like Howard Hughes. An invitation to a party at the estate was apparently one of the most sought-after in Hollywood in the late 1930s and early '40s. Warner filled the estate with expensive art, including a portrait of his wife, Ann, painted by Salvador Dali, according to Architectural Digest. Source: Architectural Digest Warner died in 1978, and Ann Warner owned the house until she died in 1990. That same year, the music and movie tycoon David Geffen bought the whole estate, including the art, for $47.5 million, according to Forbes. The sale set a record at the time. Source: Forbes, The Wall Street Journal Geffen, who is worth an estimated $9 billion, has a multimillion-dollar real-estate portfolio that includes homes in Malibu, California, and in New York's East Hampton, and Manhattan. Source: Forbes, Forbes Geffen is also the owner of a $590 million superyacht called the Rising Sun, where he frequently hosts fellow moguls and celebrities — including Jeff Bezos. Source: Business Insider Bezos has vacationed aboard the yacht near the Balearic Islands off the coast of Spain. Last year, he was pictured on the deck of the yacht alongside former Goldman Sachs CEO Lloyd Blankfein, model Karlie Kloss, and investor Josh Kushner. Instagram Embed: // Width: 540px Geffen frequently hosts high-powered celebrities on the 400-foot-plus Rising Sun. Oprah Winfrey, Leonardo DiCaprio, Bradley Cooper, and Barack and Michelle Obama have all been spotted on board.  Source: Business Insider In February, Bezos became the new owner of the Warner estate, according to The Wall Street Journal. The Journal reported that Bezos purchased the property for $165 million, making it the most expensive home sale in California history. No brokers were involved in the sale, according to The Journal. Source: The Wall Street Journal Bezos and his girlfriend, Lauren Sanchez, had been house hunting in Los Angeles and touring mansions throughout the area in previous weeks, the New York Post reported. Source: New York Post The Warner estate spans eight acres and is situated in the Benedict Canyon neighborhood of Beverly Hills. Source: Los Angeles County The estate promises the utmost privacy. It's surrounded by tall hedges, blocked off by a large gate, and completely hidden from view from the street. Source: Google Maps The compound is home to multiple dwellings, including two guesthouses and a 13,600-square-foot mansion. The Georgian-style home has eight bedrooms and nine bathrooms. It includes a floor that was once owned by Napoleon, according to The Journal. Source: Los Angeles County, Architectural Digest, The Wall Street Journal Photos shot of the interior of the estate by Architectural Digest in the early '90s show a screening room, an expansive bar, and a dining room that could easily fit 14 guests. Source: Architectural Digest The grounds also include a tennis court and manicured gardens. Geffen spent $45 million renovating the property, including $20 million on landscaping alone, The Journal reported. Source: The Wall Street Journal There's a large pool and what appears to be an adjacent hot tub outside one of the large guesthouses. Source: Los Angeles County At one point, the property also included a nine-hole golf course and a "motor court" with a garage and gas pumps, according to Architectural Digest, though it's not clear if those amenities are still on the property. Source: The Wall Street Journal, Architectural Digest Bezos reportedly bought an adjacent property in July for $10 million. That property is on Tropical Avenue, which is perpendicular to the Warner estate. It shares a hedge with the compound, though it is currently accessed from a different street. Source: Variety That adjacent property was built in 1930 and was last sold for $5.45 million, according to Variety. It features three bedrooms and five bathrooms, six fireplaces, a rear patio, and rose and vegetable gardens. Source: Variety, Zillow It's not clear what Bezos would want with an adjacent property, but he has a history of snatching up homes near his larger estates. In 2017, he bought the house next door to his previous Beverly Hills mansion for $12.9 million. His ex-wife, McKenzie Scott, was granted both homes in the couple's divorce. Source: Business Insider, Variety
You can take a screenshot on your Motorola smartphone of messages and other content just like you would with most smartphones. After taking a screenshot, you can find and view the image in your Motorola's photo gallery. Visit Business Insider's Tech Reference library for more stories. Taking a screenshot on your Motorola smartphone might seem tricky, but the process isn't actually all that complicated. Read on for a quick tutorial on screenshotting using a Motorola smartphone. Check out the products mentioned in this article: Motorola Moto G Power (From $249.99 at Motorola) How to take a screenshot on Motorola 1. On your Motorola smartphone, open up the app, image, or content you wish to screenshot. 2. Touch the power button with one of your fingers, but don't press down yet. Touch the lower volume button with a different finger.  3. Press down on the power button and the lower volume button at the same time to take the screenshot. If you successfully took the screenshot, you'll hear a small click (if you have your volume on) and see a brief flash on your smartphone's screen. How to view a screenshot on Motorola After you've taken a screenshot, it will be saved in one of your Motorola smartphone's image folders. You can view the screenshot from there. 1. Open your Motorola smartphone's camera app. 2. Open the camera's photo gallery. 3. If you don't see a thumbnail for the screenshot right away, look for a folder titled "Screenshots." Where the screenshots are saved may vary from smartphone to smartphone. After you've located the screenshot, you can view it by tapping on it. You can also send it to other smartphone users through the messaging app of your choice, so long as the app in question supports image sharing between devices. Related coverage from Tech Reference: How to take a screenshot on your PS4 in 3 different ways How to take a screenshot on your Apple Watch, and find those screenshots in the Photos app on your iPhone How to take a screenshot on Windows 10 computers in several different ways How to take a screenshot on a Mac, and find that screenshot on your computer later How to take a screenshot on a Samsung Galaxy S10 in 5 different ways SEE ALSO: The best true wireless earbuds Join the conversation about this story » NOW WATCH: We tested a machine that brews beer at the push of a button
Edge Canary is the new and the latest browser by Microsoft.The developers are adding some amazing features to make it more attractive for users.Recently, Microsoft has released a new feature for the Edge Canary Channel users through the v86.0.593.0.The feature allows you to preview the thumbnail of the page when you move the pointer of the mouse over that specific tab.Microsoft hasn’t activated this feature for all the Edge Canary Channel users yet.So, there are chances that the feature won’t work for everyone.
A good YouTube development promoting procedure starts with how the video looks; something else, it won't get clicked.Well, the chances are it would make for an incredible YouTube thumbnail.Update the Date The video title and thumbnail are most important.Once your brand gets popular, the audience will follow automatically.Keyword Your Profile Optimize your videos using keywords.Keywords mostly used for ranking your videos and audience find your video easily.
Paying close attention to your YouTube titles and thumbnails is critical if you want people to click on them, according to Ben Sullins, who makes videos about Tesla and electric vehicles. Sullins' strategy is to create an 'information gap' by posing a question the viewer wants answered. Sullins has over 200,000 subscribers, and his videos have received over 38 million views. Visit Business Insider's homepage for more stories. Scrolling through YouTube can be overwhelming. Even if you know you're looking for a workout routine or investing tips, the sheer number of options makes it tricky to choose what to watch. Just as tricky: Figuring out how to get viewers to click on your video, among a sea of alternatives.  Ben Sullins, who makes videos about Tesla and electric vehicles, pays careful attention to the titles and thumbnails on his videos to make sure viewers don't scroll past them. "It almost should be, you have an idea for a video, and you figure out the title and the thumbnail first before anything, before you shoot the video, before you script the video," Sullins said in an interview with Business Insider. His strategy is to create an "information gap" by raising a question, either directly or by suggestion, in a way that makes the view want to learn more. Titles for recent videos include "Fixing Model Y Dumbest Flaw for $12" and "Choosing Our Favorite Tesla After Owning All 4." The thumbnail, Sullins said, should amplify the curiosity the title creates. His photos sometimes feature him making an exaggerated expression and text set against a red background. "The opposite of what you would consider a beautiful photo is what works well on YouTube," he said. Once a viewer clicks on your video, it's important that you deliver on your premise and keep them hooked; the longer people watch your videos, the more YouTube will share them. To keep the viewer's interest, Sullins uses a technique familiar to playwrights and screenwriters: the three-act structure. His videos begin by setting up his topic, creating a conflict, then resolving that conflict. Doing so makes the viewer more likely to become emotionally invested in the video, even if its topic is far from typical Hollywood fare. "These storytelling techniques work because they play to our evolutionary heartstrings," he said. And they have helped Sullins build a subscriber base of over 200,000 people and amass over 38 million views for his videos since he started his channel in 2013. "Focusing on that information gap — trying to entice people to click in and learn more — and then delivering in a way that's going to keep them engaged," he said, are "the keys to success that not a lot of new creators think of." Read more: A YouTuber whose Tesla channel has over 30 million views says 2 key signs show you're ready to quit your day job and make videos full time 15 YouTube stars reveal the most money they've made from a single video The top influencer-marketing metrics on Instagram that brands are tracking to measure success, from saves to comment sentiment Meet the team helping TikTok star Dixie D'Amelio launch a music career without a major record label SEE ALSO: How to back up your Microsoft OneNote data to your PC manually, or set timed automatic updates Join the conversation about this story » NOW WATCH: Why electric planes haven't taken off yet
You can hide and unhide a PowerPoint slide by right-clicking it in the sidebar. You can still view any hidden slides while you're in presentation mode — they'll appear gray or show a null symbol once they're hidden, however. You may wish to hide slides you don't plan on using for a presentation, but don't want to delete in case you wind up needing them later. The process behind hiding and unhiding PowerPoint slides is nearly identical in both the desktop and web versions of PowerPoint. Visit Business Insider's Tech Reference library for more stories. Hiding a slide in Microsoft PowerPoint takes only a few steps — and unhiding that slide later is just as easy You may find this option helpful if you don't plan on using the slide in your presentation, but feel that you might need it later on. Instead of deleting the slide, you can simply hide it and then access it when you need it. Here's how to do it all using PowerPoint for the desktop or web, on your Mac or PC. Check out the products mentioned in this article: Microsoft Office (From $149.99 at Best Buy) Apple Macbook Pro (From $1,299.00 at Apple) Acer Chromebook 15 (From $179.99 at Walmart) How to hide and unhide a PowerPoint slide on a Mac or PC 1. Open the PowerPoint presentation on your Mac or PC.  2. Right-click on the slide you wish to hide. 3. Click "Hide Slide." 4. This will immediately hide the slide and indicate it's hidden by making it gray with a null symbol in the upper left corner. When you right-click again, you'll also see a check mark next to the "Hide Slide" option. 5. Click "Hide Slide" with the check mark next to it to unhide it and reverse your previous action. 6. You can always use the COMMAND or CTRL keys to select multiple slides as well. 7. Lastly, if you start the slideshow, you can still access any of the slides you've hidden. Start the slideshow by right-clicking and selecting "Slide Show" (or using the keyboard shortcut), by accessing the "Slide Show" tab at the top, or by clicking the podium icon in the bottom right corner. You can also opt to view your slideshow in "Presenter View" which is only available in the desktop app, not the online version of PowerPoint. 8. Right-click on any slide in presentation mode, where you'll find the option "By Title." You can then jump to any slide. The hidden ones will be displayed in parentheses such as "(2) Slide 2." When you click on one, you'll automatically jump to that slide. Remember, if you simply click through your slides as normal, PowerPoint will skip over these so it's important that you manually access it if you wish to display that slide. 9. If you choose to use "Presenter View," the process is even easier. You'll already see previews of all of your slides at the bottom of the screen. Hidden slides will appear in gray with a null symbol. Click on any hidden slide to jump to it. How to hide and unhide a PowerPoint slide on your web browser 1. Open PowerPoint on your preferred web browser. 2. Right-click on any slide thumbnail on the left side of your screen. 3. Select "Hide Slide." 4. This will automatically make the slide gray. Right-click and select "Hide" again to unhide the same slide. 5. To access hidden slides while in presentation mode, you'll need to start the slideshow. There are less options to do so on the web version, but the podium icon in the bottom right corner is the same as the desktop version. You can also choose to access the "Slide Show" tab at the top, though you won't find the "Presenter View" option there. 6. You'll see options in a small pop-up box in the bottom left corner. Click the first option that shows slide panes to jump to another screen. 7. This screen will show all of your slides, including the hidden ones. Click on a hidden slide to jump to it. Related coverage from Tech Reference: How to change and format the background of your PowerPoint slides to custom designs How to add music to a PowerPoint slideshow to make your presentation more engaging How to create a custom PowerPoint template to use or share with others How to copy or duplicate a PowerPoint slide and put it anywhere in your slideshow How to download and access Microsoft PowerPoint on your Mac computer SEE ALSO: The best computer monitors for working from home Join the conversation about this story » NOW WATCH: Why YETI coolers are so expensive
There are lots of things to deal with, such as good quality photographs to use, finding new topics, content promotion to make your blog reach thousands of people, and so on.To make these all things effortless, quick, and effective; you need some sort of tools that makes your food blogging journey easy.Thus, we have come up with the 9 best tools that will make life easier for food bloggers.So, let’s dive right in!You can use Ubersuggest to find out keywords that are less competitive and high in search volume.Foodiesfeed: As the name suggests, this tool will help you find high-quality food pictures that are royalty-free images.Foodiesfeed is a collection of beautiful natural-looking pictures of food that can be downloaded for free.Food photographers from all over the world share the photographs they take.This helps a lot to a food blogger, for example, to create a design for your social media such as Instagram post/story, Facebook post/cover, blog banner/graphic, YouTube thumbnail, and the list goes on.Canva is loaded with thousands of food design templates, which will assist you in preparing your creative in mere minutes.Lightroom is literally the gold standard in photo editing.
You may have come across a situation where the post you are uploading (which includes a website link) ends up posting images and content that aren’t showing up the way they do on the actual website. To do this, you want to ensure that the thumbnail showing the image and content is correct. If it’s not, go through the process outlined below to fix this. The post showing the previous image and piece of content will remain there. Facebook looks at its own cache (memory) and shows that instead of looking for the up to date details of content from the web page. If no changes have been made to the webpage in the past then you would not have any concerns in Facebook using its cache.
NBC channel subscription with nbc firestick activation code allows the users to activate NBC channels on their Firestick and stream the live content and other content-on demand whenever they want.The NBC application is available on different platforms including the Amazon Firestick.In this guide, we are going to share the simple step by step guidelines that can help you to activate the NBC channel on your Firestick device.Features Supported By NBC App on Firestick You can enjoy watching the latest movies, shows, aired television episodes of the famous series on the NBC application.You can have access to the latest news updates, a live news feed, and NBBC live news channels.Enjoy the streaming services at 720p HD quality.NBC on Firestick: Installation Process  On your Amazon Firestick, navigate to the ‘Search Function’ ( displayed as a magnifying glass icon).Now, in the search bar, you need to type the ‘NBC app’ with the help of an on-screen keyboard.
Since the last few years, due to the popularization of Netflix, Amazon Prime, and similar such channels, Android TV is now a more preferred option for all.While many of us must be well versed with the functioning of Android TVs, some of us are still learning and are unaware of a number of tips and tricks we can use to customize our TV according to our needs.Then, why not have a glance at 7 tips we can use to customize our Android TV.Sources :- 7 Tips To Customize Your Android TV , Blog-antivirus1.You can start Google Assistant on your Android TV through the microphone icon on the top of your home screen or by saying ” OK Google” within the hearing of the device, just like your phone.Use Google AssistantBe it in any way, you can use your Google Assistant for anything.Change Screen SaverYou can also decide what your Android TV displays when it’s idle.