Have you been considering starting a blog for your company?If yes, then you are about to make one of the best decisions for the future of your business.To put it another way, without posts to read, you won’t receive much traffic and engagement from site visitors.That is to say, if you are thinking about starting a company blog, you should definitely go ahead without a second thought, and in case you don’t have any such plans, it’s time to rethink it.The chances are that they have a unique brand voice that helps them send their message across in a distinct manner that distinguishes them from all the others in the industry.Now, it is your responsibility to make your audience feel the same way about your brand.For example, suppose your audience comprises customers who are in their late fifties; you would most probably want to refrain from using slang and informal words.Likewise, if your crowd consists of young adults who are between 18-25 years, you can genuinely expect to see substantial engagement by peppering your writing with humor and utilizing visual humor elements such as memes and GIFs.You should try and establish your brand as early as possible so that the audience knows what to expect when they read your blog posts.For example, SaaS businesses and eCommerce storefronts can reap benefits by publishing statistics-based content and case studies on their blog.Nevertheless, in order to put out data-driven content, you will be required to do additional research compared to other content types, but the payoff is what makes it worth all the efforts.
Featured snippets are what a user sees first when the SERP for their search query loads.They obtain the “position zero” on the search results, appearing before the organic ones, dominating the entire page, and instantly grabbing the users’ attention.While this whole concept sounds quite appealing, it also gives rise to some critical questions: Do the featured snippets influence the searchers?Do they receive more clicks than the top results?Let’s dive in!THE ROLE OF FEATURED SNIPPETS IN INCREASING YOUR WEBSITE TRAFFICFeatured snippets can be defined as the summarized excerpts from a piece of content that provides the best and the most accurate answer to the given search query performed by a user.Google positions it at the top special box above all the organic search results, which is also called “position zero,” in order to answer the searcher’s query quickly.This means regardless of your site’s ranking for a specific piece of content, if Google picks a snippet from it, it will be displayed on the topmost position in the SERPs.While most of the time, Google will only consider your content writing for featured snippets if it’s already ranking in the first SERP, the other pages that it does consider on rare occasions constitute the “People Also Ask” section in the SERPs.These snippets also show a relevant image above or beside the text typically.Utilize keywords in the best way possible in your paragraphAcquiring the topmost rank in Google’s search results for a particular keyword or search query requires a great deal of effort.Optimizing your content for featured snippets by enhancing its quality using the right keywords will improve the probability of your content earning the “position zero” in the search results.Try incorporating question-oriented keywords in your content wherever possible In your content (but make sure they fit in naturally).
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While most of us fail to realize how wider social events and technological developments influence design, web designers must be informed about broader trends, mainly when designing sites for the rapidly changing web.As we have stepped into a new year and are about to start designing for the web, we must take several rising trends into account springing from last year.However, if you wish to utilize these web designs in your work, ensure that you have the appropriate web design tools available at your disposal to implement them effectively.Web Design Inspired by PrintVisual designs that draw inspiration from print fulfill the users’ wish to connect with anything from the natural world, even more so now, given that most of these connections are currently cut off due to the ongoing crisis.In case you plan on using this design, keep these critical steps in mind to boost your chances of getting success:Select the right typography: This one is easy to accomplish, particularly when we consider that headings and titles should be bigger in size and bolder and should be written in a way that makes it easier for people to read it.Design for readability: A block layout with strong borders can distinctly line up a website’s section and is evocative of a style often seen in comics.While doing this, be sure to focus on the flow and readability.Besides this, web designers can quickly draw inspiration from the layouts applied in newspapers and magazines on designing for scale.And that immersive experience can be shaped to fit any business or product, or service.With the crisis still ongoing, most customers are unable to experience products in the flesh and therefore are looking for substitutes that let them experience a particular brand appropriately, even if not in-person.It makes the digital content feel like it is part of the real world around the viewer.However, if this sounds like too much work for you at the moment, you can opt for numerous other ways available to step into the world of augmented reality slowly.
John Mueller, the Senior Webmaster Trends Analyst at Google, said that the search engine giant might roll out Web Stories to SERPs in additional regions if more websites begin posting them.In a recent live stream on Google Search Central, John Mueller reveals that this applies to all search features.During the live stream, a website owner asked Mueller if there is any information about Web Stories being rolled out to the SERPs in more countries.Currently, Web Stories are available in the SERPs in India, Brazil, and the United States.The website owner here wants to lay the groundwork for when Google Web Stories will be supported in search results in their country.With John Mueller’s response to this question, what we discovered is website owners can themselves impact the search engine’s decision to launch search features (Google Web Stories in this case) in additional regions.They can do so by preparing ahead of time.Let’s discuss this in detail now.WEBSITE OWNERS CAN INFLUENCE CHANGES IN GOOGLE SEARCHWebsite owners can speed up the launch of new search features to their region by using them in advance till they are officially supported in that particular country.For instance, Google supports certain types of structured data markup in a few countries but not others.There is the new Home Activities markup, for example, that is only supported in the United States currently.If website owners in other regions begin using unsupported markup, the search engine will observe it and take this as an indication that it’s time to roll out the support for that particular markup in those countries as well.According to Mueller, about Google activating specific features in specific countries, at times, that is a matter of formulating the policies and figuring out the technical details.However, at times it is also a matter of the team being able to audit the data from the specific country and say that too many people are implementing this structured data already; perhaps we should simply activate it for this region.Further adding to this, Mueller said that on this subject, if website owners are enticed to try out something like this, they should go for it even if they do not see all the benefits yet.Since this relates to Google Web Stories, website owners can anticipate a gradual roll out by making and posting them now only.Mueller also points out that Google Web Stories do not differ from the standard web pages in terms of how web spiders crawl and index them.The only visible change that we will see when the platform rolls out further support is the way Web Stories are shown in SERPs and Google Discover.Any website owner in any place can make and post Web Stories currently.The search engine will still index them in search results, but they won’t be shown in the same way they are in the United States, India, or Brazil (regions where the feature is supported right now).Finally, John Mueller said that he does not have any information on when these new features will roll out, especially Web Stories.
The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year.But now it looks like the platform is officially prepared to roll it out finally.During the past few days, an increasing number of advertisers are receiving email notifications from Google itself, asking the email recipient to start their identity verification for Google Ads account by February 6th, 2021.The email also mentions that while Google reviews your information, it will continue serving your ads.Failing to do so, the company will pause those accounts.For this identity verification program, all you need to do is submit your legal name and address.Further adding to this, the company has also stated that advertisers should conform to the platform’s ad policies and thus complete this verification program if they don’t want to get their accounts suspended.Wondering what is the problem here?
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Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out.But as of now, this feature may not be available to all users worldwide.With the release of this feature, when a user adds a link to his/her story, it will show a “see more” swipe-up option to the story viewers.Users can add a URL to their story by tapping the newly added “link” icon available in the various LinkedIn Stories options at the top right side of their composer screen.Other people can access this URL by simply swiping up on the screen, just like they do on other platforms with a similar feature, such as Instagram and Snapchat.Users will also have the option for previewing and editing their links before uploading the story.You can also check your Stories insights to see the number of “link clicks” your story has received.Nevertheless, in terms of usage from your personal LinkedIn account, there is a reasonably vital catch.At present, LinkedIn’s new “swipe up” links feature for Stories will be only available for LinkedIn pages and individual users who have a minimum of 5000 followers or connections with the “follow” icon as the primary CTA instead of “connect” on their account.Back in 2018, the professional social networking platform included the option to change your profile’s call to action (CTA) button from “Connect” to “Follow” to allow users to grow an audience on the platform in contrast to adding unknown users to your professional network.According to LinkedIn Help Centre, the platform is rolling it out for all company pages now.So in case, you can’t see it yet, don’t worry, it will be most probably available soon, and you’ll be able to add links to your LinkedIn Stories.Wrapping It UpA couple of months ago, the professional social networking platform launched LinkedIn Stories.
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Google’s popular video streaming platform, YouTube, has integrated a new functionality to its app that lets people operate the site through voice commands.Users will now find a microphone icon right next to the search bar.When you click on it for the first time, a notification will pop up asking you to grant permission to the website or application to use your microphone.Once you click on “allow,” again, a popup box will appear on your screen saying “listening,” as you speak, the platform will try to identify what you are asking for to present you with relevant results.However, before jumping to the search results page, the platform will first display a written text of your query.Users can also navigate through the platform by using this feature as it also functions on voice commands such as show me my watch history, what’s new from my subscriptions,  show me my library, and much more.As per the reports, YouTube is broadly rolling out the new support for voice commands on the web for logged in as well as signed-out users.Earlier this week, the platform also introduced a new page format for videos that incorporates hashtags.Before this, when users searched for or clicked on a hashtag, the platform displayed a mix of videos using that specific hashtag and other relevant content writing.On the other hand, if now a user searches for or clicks on a particular hashtag, whether on a mobile device or desktop, they will see a dedicated page containing only those videos that are using the specific hashtag, which the video-streaming platform claims are organized to display the best videos at the top of the page.Users can also access these curated pages by tapping on any automatically linked hashtag they come across on the platform.
And now the businesses have found the correct solution against this pandemic – having a robust digital marketing strategy.Let’s dive into this!THE WORLD BEFORE THIS PANDEMIC HITThere was a time when all businesses really cared about was having a good location for their shop, showcasing their best selling products in the best possible manner, and doing a bit of offline advertising now and then.Businesses were used to waiting for the customers to visit their local shop and buy their products face to face.However, afterward, the competition became bold and dynamic.Offering additional value to customers proved to work wonders for businesses, which made them more likely to come back to shop more.BUSINESSES VS. PANDEMIC: LOSING THE FIGHTAfter decades when businesses finally found the key to differentiate themselves from the competition and get sales success, the pandemic hit the people suddenly and prevented them from visiting the physical stores.But the question is, why did those businesses lose their first fight against this pandemic?According to a report, eCommerce spending increased by more than 90% last year.But instead of considering them a threat, you can actually convert these platforms into an opportunity for your business.So it’s time to stop waiting and seriously think about becoming an Amazon seller (or any similar marketplaces) to begin cashing in on the platform’s success.Open Your Online StoreIf you are a web developer yourself or have hired one already, you can also choose to open your own online store from scratch.
In this blog, we will talk about the benefits of using Python language for cybersecurity and why it is crucial for the career growth of cybersecurity professionals.PYTHON LANGUAGE FOR CYBERSECURITYContrary to other programming languages, Python is straightforward and easy to understand.Moreover, Python also happens to be a favorite language among experienced and skilled developers as it can include numerous functionalities.Python scripts can be created quickly, and the simple syntax helps cybersecurity specialists spot and fix the blunders in the code instantly.Python sticks to a clean and clear-cut execution process and does not leave much space for cyber attackers or hackers to target data or devices.Plus, developing and incorporating new and separate applications into older elements.BENEFITS OF PYTHON PROGRAMMING IN CYBERSECURITYDebugging/Troubleshooting Made EasierPython uses minimal code, making it easier for the programmers to debug the mistakes while simultaneously minimizing the risk of language complications and issues.Its simplicity and ease of use make it an ideal programming language for everything – from testing microchips to developing video games.All these features make it much easier to respond to cybersecurity risks.Packet SniffingPacket sniffing is broadly wiretapping a system.
Google My Business is now introducing new performance reports that users can access within GMB under the “Insights” section.There have been numerous hints about the launch of these reports, once in August and then last month again.However, now the platform has officially rolled it out to the public.However, as of now, users might notice a notification that says, “Your insights are moving…” at the top of the page, and right below that notification, there will be a “See new profile performance.” Click on it to access your new performance report.WHAT METRICS DO THE NEW PERFORMANCE REPORTS SHOW?Data will remain available for up to six months, and users can review their performance by selecting custom time frames.At the bottom, the reports display what searches the searchers performed in Google Search and Google Maps to trigger your Google My Business listing under the “How people discovered you” section.Nevertheless, the new reports are missing metrics like the total number of website clicks, and driving directions started.Unlike the current Google Insights report, the new performance reports don’t display whether the users discovered your business listing on Google Search or Google Maps.
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Social media giant Facebook acquired WhatsApp back in 2014, and it slowly changed the way the platform accessed user data.And now Facebook is displaying a “take it or leave it” stance to the WhatsApp users with the newly updated privacy policy.Earlier this week, users from around the world started seeing a popup notification regarding privacy policy and terms of service update on their WhatsApp, and most users had no idea what this was all about.This update also arrived with the condition that if a person denies sharing their data with the company, i.e., Facebook, they need to leave the messaging platform.These new terms of service will come into effect next month, on 8th February.WHAT DOES THIS NEW PRIVACY POLICY PUT AT STAKE?WhatsApp will continue to hold on to data, including the information of whether the user is online or not, frequency as well as the duration of their online activities, and group names and icons and status.Apart from this, the messaging platform will also accumulate data from the new payment feature, which includes processing method, shipment data, and transactions.In its earlier privacy policy version, the company said that the existing WhatsApp users could choose not to share their account information with Facebook to enhance Facebook ads and product experiences.The notification also further added that users who accept the Privacy Policy and Terms of Use will still have an additional 30-day period to make this decision.However, coming back to this new update, the platform has wholly deleted this clause making it compulsory for the WhatsApp users to fetch and share their account information with other Facebook-owned as well as third-party apps.IMPACT OF THIS NEW UPDATE ON USERSBack in 2009, WhatsApp was launched as a free, cross-messaging platform service.And in just four years of its existence, the platform successfully earned more than 400 million active users per month.
One of the most popularly used phrases for blogging success is – be consistent that we keep on hearing almost every day!But even then, in most cases, when you ask a business if they have an active blog or not, usually you’ll get a response somewhere between ‘yeah, kind of’ and ‘not really.’With so many things going on around them, businesses often tend to forget about one of the most potent tools they have available at their disposal – their own blog!And the more you are heard, the more are your chances for traffic and lead generation.Blogging consistently and strategically will help you boost your Google ranking, drive more traffic to your website, and increase your conversion rate.A lot of bloggers who either do blogging as a hobby or just part-time may be wondering what it is about consistency that makes it so crucial in this field?Well, that’s precisely what we are going to discuss in this blog and try to make you understand why you should take it seriously when choosing to blog.HOW CAN CONSISTENT BLOGGING GROW YOUR AUDIENCE OVER TIME?Blogging is the key to attracting new users to your website and, at the same time, making valuable assets that can be shared across multiple social networking sites, which will shore up your traffic levels and brand awareness in the industry.HOW CAN BLOGGING IMPACT YOUR GOOGLE RANKINGS?Many businesses are not even aware of the fact that merely having a blog on their website can actually boost your ranking by four times more than what it is now.And that is a massive increase!So make sure you have enough of these in your toolkit.Do Not Underestimate the Power of Internal LinksInternal linking is an excellent means to encourage visitors to explore your website further, regardless of whether you are linking to another web page or blog post on your site.In addition to this, internal links also pass link authority, which is a bonus point since it helps the linked web page rank better in the search results.Blog posts are also an ideal place to anchor links to other relevant links that provide additional information about the particular blog, enabling the viewers to check what else you have got to offer to them.BLOGGING CONSISTENTLY IS THE KEYAt the end of the day, remember your content’s quality is just as crucial as how frequently you publish and update the existing posts on your website.
However, notwithstanding their connection, they play very different roles and deal with entirely different facets of the product development process and the design discipline.Prior to diving into the difference between the two elements, first, let’s go through what the terms UX and UI individually mean.WHAT IS USER EXPERIENCE (UX) DESIGN?UX Design can be understood as a ‘human-first’ process that teams use to design digital and physical products.Donald Norman, a cognitive scientist who coined the term “User Experience,” defines it as a term that circumscribes each and every facet of the interaction between the end-user and the brand and its products and services.Sounds pretty much clear, isn’t it?But you might have noticed that unlike what we discussed earlier, this definition does not tell much about what a UX designer does.A UX designer considers the feelings that the experience evokes in the user and how easily users can accomplish their desired tasks.For now, let’s take a quick peek into everything you should know about UX design in short.UX design is the way to develop and enhance the quality of all aspects of user interactions with a brand and its products or services.Even though, in theory, UX design is a non-digital (cognitive science) process, it has been used and defined for the most part by digital fields.One of the most widespread misconceptions about UX design is that it is about “visuals.” User experience design focuses on the overall feel of the experience.WHAT IS A USER INTERFACE (UI) DESIGN?Regardless of the fact that user interface design is an older and more practiced discipline, answering the question “What is UI design” seems like a bit of a challenge due to the wide range of misconceptions surrounding this field.While the UX design is a cluster of tasks focusing on optimizing a product to make it more efficient and enjoyable for the users, UI design complements or adds the finishing touch to the product.It accounts for the transformation of a product’s research, development, layout, and content into an appealing, navigating, and responsive experience for the users.We will be discussing the whole UI design process and particular tasks that UI designers can expect later in this blog.This brings us to the difference between UX and UI.Let’s dive in!KEY DIFFERENCES BETWEEN USER EXPERIENCE (UX) AND USER INTERFACE (UI)We will try and explain the various parts of a digital product using a metaphor:Think of a product as the human body – here, the bones of the body portray the code which gives structure to the product.A vast part of their work includes focusing on the types of issues as well as pain points that users encounter and how a particular product may fix them.
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Since the early 2000s, Google has been the most popularly used search engine across the world.Google is also facing opposition from other search engines regarding how it is presenting search engine alternatives to Android users in Europe.This wave of opposition to the market leader may develop favorable conditions for other search engines to contend themselves.New search engines, Neeva, founded by the former Senior Vice President of Google Ads, and You.com, founded by Richard Socher, former Chief at Salesforce, have been announced this year.It is alleged that Google is using its contracts and market power to neutralize the competitors, and the Department of Justice has filed an antitrust lawsuit against the search engine giant for the same at the federal level.However, if it is found that Google did engage in anti-competitive strategies, then the question moves on to solutions.The House Judiciary Subcommittee on Antitrust issued a lengthy report recommending various potential solutions, including “structural separation” in an attempt to re-establish competition.Honestly speaking, developing a search engine that could really go head-to-head with the search engine giant itself would mean that it should at the very least offer the same experience to the users, i.e., relevant, fast, handy, and cognitively low load search results.And let’s suppose the rival search engine actually manages to offer as good an experience as Google, it would also need to get those billions of users to trust them rapidly who today wildly favor Google.
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One of the most distinctive features that YouTube offered its premium users was the ability to download video from the platform to play it offline later.However, with the video-sharing platform continually introducing new exciting updates in the app, a recent report suggests that it is currently testing another great feature.This new update will allow the users to sync downloads across different devices in which the same user account has been signed in.According to the reports, the platform has tested out this feature’s extension recently, and it was live in beta as well as the stable Android app versions.Users can use this new feature by going to the “Settings” of the app and then tapping on the “Cross Device Offline Settings” menu.On clicking, a popup notification will appear on the screen asking the user which device they want to sync with the toggle option.Nevertheless, the latter case seems to be relatively implausible since this cross-device download feature was earlier detected in the Android app’s beta versions.Back in 2018, reports suggested that a code related to cross-device synchronization had been detected when the tech analysts scrutinized a “dismantled” version of the YouTube app.
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Creating a Google My Business profile is undoubtedly one of the best ways to attract your target audience’s attention towards your brand and boost your local business’ rankings.However, working with Google My Business can get a bit mind-boggling, considering its numerous features.Among all these features, there is one that you should use – GMB posts.These posts enable businesses to promote their brand, products, services, events, offers, and much more.Your Google My Business posts are shown at the end of the GMB Knowledge Panel, and these are an excellent means to showcase what your brand has got to offer the audience.GET AWARE OF THE GMB POSTS POLICYCrafting GMB posts is no rocket science, but before you get started with the creation process, you must be aware of the GMB Posts content Policy.When it comes to Google My Business posts, you would want to ensure that you are familiar with what is and isn’t cool.If you contravene the GMB posts content policy, the platform will turn down your post, and you will not be able to publish it just as it is.HOW TO MAKE A GOOGLE MY BUSINESS POST?To make a post, all you need to do is log in to your GMB account and go to your dashboard.This option will probably not be here permanently, but in the meantime, it is there.OfferIf you have a special ongoing limited period offer at your business, these posts are best for you.While creating offer posts, you can set a start and end date, add titles, descriptions, and even disclaimers (such as offers valid for one per customer).These product posts are only meant to strengthen and support brick-and-mortar establishments.When making a post, make sure to include a call to action.It will allow you to monitor your results in Google Analytics, and the clicks will be displayed as Direct Traffic.INCLUDE PHOTOS OR VIDEOSWhile making a post, including an image or a 30-second long video will help capture the viewers’ attention.There is a controversy regarding the ideal image size within the industry, but most suggest that 1200 x 900 pixels is the best image size.Remember, Google My Business Post photos get cropped higher than centered, and this cropping is not steady at all times.Therefore, if you have overlaid text on your photo, run a test to ensure that the text is not getting cut off after publishing the post.It is also a great idea to check your GMB Post on a desktop device and a mobile device because the posts look different on both of them.Apart from this, Google also lets you upload up to 30-second long videos to your Google My Business post.GMB posts stay live for a week or “go dark” after the event date.What happens is that the new posts push the old ones down.However, here the Covid-19 updates posts are an exception.
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Users from all around the world are questioning these new policies.Let’s dive in!THINGS TO NOTE ABOUT INSTAGRAM’S NEW TERMS AND CONDITIONSAs per the ongoing debates across the various social media platforms, Instagram’s new privacy policy lets the company see and inspect things using your device’s front camera, copy your contact list, phone records, and text message history as well, as save data from everything you search on the platform.Besides the basics, here is a list of all the crucial information mentioned in Instagram’s new Terms and Conditions.Instagram Camera Access – This isn’t a new addition in the first place.However, the company has not stated whether the platform can access the camera always or only while the user is using the application.Instagram Can Alter the User Account – Yes, you read that right!Still, the users give them the license to use it.The platform has made it pretty much clear that they don’t claim your content’s ownership (including chats, posts, stories, IGTV videos, reels, etc.).
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SEOs have been working, assuming that creating new content is the only way to make a website successful.However, in this rapidly changing environment, these upsurges’ downfall includes a lot of professionals producing content hand-over-fist even before realizing its primary purpose.A couple of years ago, when the trend of blogs first hit the search world, marketers started producing blogs and publishing them on websites just because everyone else seemed to be doing the same thing at that particular time.You need to give some thought to why you are producing that content, and what the content needs to do in order to benefit your website or brand?Thus instead of hastily diving in and adapting to whatever the latest trend is, you must first try and answer some crucial questions.This blog will break down the four key questions that every search marketer needs to ask themselves before diving into any content-driven strategy.1.And well, from an SEO point of view, instinctively, we can only think of one most common reason, i.e., organic traffic.However, while publishing keyword-rich content consistently on a credible website might help its SEO, does it still fulfill the website’s goals?There can be numerous reasons why content is produced for a website, such as:Earn more social engagementBoost on-site conversions such as lead generation and salesIncreasing brand awareness or thought leadershipImitating tactics of the competitorsDifferent brands can have different purposes for creating content, and this was only the tip of the iceberg.FOR WHOM ARE WE PRODUCING CONTENT?Once you have clarity on the part of why you are producing content, it’s time to understand who your audience is, i.e., who for whom you are creating content?If you have a decent volume of content and types of content on your website already and you are planning to produce supplementary content to support the existing ones, analytics can provide you with very useful insights that can offer you guidance.Make sure that you take some time out to examine your analytics during your planning phase.If you are producing this content to create a digital ripple, you must contemplate how well it is received by your audience outside.Many tools are available in the market that you can use to find out which types of content have performed well for your website.This will enable you to see which topics have driven the most social media engagement and the social media attributes that are generating the best engagement.Although you might be thinking that you have the keyword to focus your content on but don’t just get started yet.Survey your existing consumer base through email, social media polls, or focus group surveys and question them about a keyword category in order to discover what your current audience is interested in the most.
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In the SEO world, site owners face a lot of problems — from optimizing their websites to producing engaging content.However, sometimes SEOs also encounter issues where their web page(s) ranks very well, but the traffic it brings in is not really relevant to their local business.Every site owner loves getting traffic, but it can get frustrating when it is irrelevant to your business.While it is impossible to tell whether that particular page is harming or helping the rest of your website in the search results without knowing the whole situation specifically, there are a few ways to prevent your site from showing to users in irrelevant areas.However, be careful before you take any step, as it may result in a few unwanted side effects.Take the time to analyze your whole website and its search performance, and then decide whether or not you should go ahead with these methods.CLEARLY STATE YOUR “AREA SERVED”The first thing you need to do is check your schema markup and claim the “area served” feature.From there, you can make it clear what city, town, district, or country your business serves, which will act as an indication to the search engines that this is the specific region for which your content writing or services are relevant.After that, sign in to your Google My Business account and update your information with the same location and ‘area served.’ASSESS YOUR COPYCheck if your copy is localized for your particular area or not?It can be anything from a local holiday celebration to crucial landmarks such as a statue in the neighborhood.For instance, if your business is located in Miami and you are talking about Christmas, you don’t need to mention what’s happening in Manhattan, Los Angeles, or Chicago.Forget about what special is happening over there for Christmas eve and instead focus on what’s happening within your service area.Everybody knows about the grand celebrations of Manhattan, but your target audience knows about the local events taking place.Next, go ahead and check out the lesser evaluated sections of your website, like the footer.When we talk about the website copy, it also comprises the content in your footer and the local info present in the body sections of other pages such as the homepage or contact page.You need to ensure that all the pages on your website, wherever you have mentioned location contains your correct local contact numbers, street address, emails, and interactive maps.Providing such detailed and accurate contact information helps the site visitors get in touch with you quickly and get your services.THE DRAWBACK OF LOCALIZING YOUR PAGESNow, this brings us to the drawback of doing all this.As we mentioned earlier that you should be careful while choosing to implement such ways as they might negatively impact or have unpleasant side effects.While localizing your web pages, there is a chance that you may end up harming your national or international search rankings.Every small business is established with the aim to grow, and some even want to expand their business overseas.
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Building a connection on social media can be the beginning of building a long-standing professional relationship.This blog will discuss numerous ways of drafting outstanding media relations emails and establishing organic and personalized relationships with writers using social media.TACTIC #1: COMPLIMENT VIA INSTAGRAMOne of the best ways of initiating a relationship with a publisher/journalist is by establishing a connection through Instagram.First of all, start following their official account and maybe give a “heart” by double-tapping their latest Instagram post.Interpret the situation and then perhaps leave a humorous comment or compliment on a post relevant to the content of a potential pitch.Once you have successfully established a trivial connection, drop them a “direct message” or an email with reference to their Instagram post stating your content and ideas for a collaboration.When sending an Instagram DM or pitch email, bear in mind the following:What content you are pitching and the importance of its topic.The type of journalist/publisher you are reaching out to matters.Examining the journalist’s coverage and style of writing can offer invaluable insights into how you can appropriately reach out to them.Also, mentioning some daily life happenings or seasonal holiday plans are excellent examples of personalizing a pitch.TACTIC #2: SOLICIT CONTACT INFORMATION VIA TWITTERJust like Instagram, initiating a conversation on Twitter is another excellent way of connecting with journalists/publishers.However, in this case, rather than liking a post or dropping a compliment, retweet, or like a relevant tweet of theirs.Sending direct messages on Twitter is another excellent way of asking for their contact details.A lot of journalists have open Twitter DMs and are happy to receive news tips in their inbox directly!While reaching out to publishers on social media, you must pay attention to ensuring that the content you are pitching is apt and relevant.The only way to make your marketer-publisher connection work is to do proper research and consider the journalist’s beat and be sure to cite a recent article or post they have covered within your pitch email.If your content is irrelevant or does not align with the journalist’s coverage, don’t even expect a pitch response.TACTIC #3: GET ACQUAINTED VIA LINKEDINWhile most consider LinkedIn as one of the best professional ways to go, sending a message on LinkedIn requires the sender to be connected to the receiver first, which makes this a lengthier connection process.However, when interacting with the writer on LinkedIn, watch out for your humorous, witty, or folksy comments as they may not be received well on this platform.
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