Often this perception is referred to as a ”place” existing in a consumer’s mind.A positioning statement is meant to navigate business decisions and incorporate its purpose.However, markets are dynamic, continuously changing with new competitors, developing with consumer needs, innovations in technology, government laws, and economic circumstances, among other elements such as a worldwide pandemic.This is why it is critical for companies to reconsider their positioning right after the market shifts or they are risking being left behind.In the face of such a gigantic market shift, a lot of companies have been reanalyzing their position and how they can adapt and withstand.It involved identifying your target audience, examining their problems, and then outlining how your products or services can resolve their pain points better than your competitors and explaining why consumers should believe that.However, it is vital to ask your audience to find out this information instead of presuming on their behalf.This will let you find some gaps in the map that represent an opportunity for a unique position called ”white space” in the market.Contrary to the time when you first established your positioning, repositioning should consider your starting point because you are not starting from scratch, and your customers already have developed a perception about your company.The more you move away from what your business is known for, the more time, effort, and resources will be required.
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This is the reason why big firms spend so much on analytics and data.Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself.In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that.How to Create Your Customer Journey Map?A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully.You can easily create a CJM for most processes that involve customer decisions and then use it for multiple purposes.Like a comprehensive map of going from the initial funnel stage to making a purchase can be utilized to improve conversions.Well, for now, we will focus on making a simple CJM that covers a customer’s journey from showing interest in your product to purchasing it.This will help you in enhancing your overall marketing strategy.Let’s dive into the details.Defining user personasBefore you track the customer’s path, you need to know who is making that journey, and for this, you must know at least these four sets of data about your consumers:Demographics (age, gender, location, etc.You will have to trace the touchpoints the customers have with your company as they move through every stage of the sales funnel.Asking your leads how they ended up on your site might not be an excellent idea as, before the purchase, many touchpoints will be forgotten.You can do it more efficiently by using these tools:Google AnalyticsSign-up formsLead scoring softwareLet’s begin by looking at the off-website touchpoints.Since different user personas can have different journeys, you might need to draw multiple maps.How to Improve Your Marketing Strategy With Customer Journey Map?Once you finish drawing your customer journey map, it’s time to understand how you can utilize it to improve your marketing strategy.Search for insightsYour CJM is not complete without the insights or potential opportunities for development.
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 Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind.The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site will function.As the complexity of the technology grew, frameworks have become an essential part of web development.Depending on the functions and features you want to have on your website, the framework you select for your site will determine its nature of success and functionality.In this blog, we are going to discuss four top web development frameworks available in the market to help you make a decision.ExpressNode.js has become quite popular within the developer’s community in the past few years.This makes more room for creativity and flexibility.Has an easy and straightforward set.DjangoWithin the developer’s community, Python is one of the most popular programming languages.Also, the framework is detailed and well-established, making it reliable.Other than these factors, there are several pros that Django comes with, such as:Being written in Python, it is highly customizable, which allows the addition of multiple features while retaining its compatibility with most operating systems and databases.Robust security featuresEasy to scale up or down, given it is set up on PythonIt has comprehensive documentation and an equally vast community, making support handily accessible.LaravelRenowned for its robust web application building capacities, this framework comes with most elements that a developer would need for backend web development.
Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be possible.The 5 crucial digital marketing components that you should consider are:Smartphone considerationOrganic SearchSocial Media MarketingContent MarketingNurturing Leads and Email MarketingCombining all these components will make up a united digital marketing strategy.Smartphones and tablets sales grossly outnumbered computer sales in 2014 and are continuing to do so.Learning the possibilities of mobile and marketing to those consumers is vital in this digital world.Organic SearchUsers obtain the required information through various online methods, where the search engine results remain the most popular.Executing a solid organic search strategy will boost your site’s visibility within the search engines and help in driving more organic traffic which will ultimately increase your potential for many positive opportunities.3.Having a blog section within your website and utilizing it to provide fresh, valuable and relevant content to the visitors is a great way to drive traffic.
This is why the SEO world is not exactly a piece of cake.Of course, this might make SEO sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results.There are three main pillars of SEO, which shape its foundation.Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky.Pillar #1 Link Building, Referring Domains, and Digital PRLink Building refers to the process of earning hyperlinks from external websites to your site.Digital PR is a strategy aimed at boosting the online visibility of a brand by developing and nurturing relationships with journalists and online content creators.All these three elements of SEO have become crucial.As a business owner, it is essential to put in as much effort as required to acquire high-quality links from authentic and relevant sites along with referring domains and backlinks to your own site.When it comes to the type of links you should seek, take note of the ”high-quality,” ”authentic,” and ”relevant” words used above.You must keep this in mind as it might harm your site ranking or sometimes even get it banned.Overall enhancing your link building, referring domains and digital PR can be easily done bydemonstrating value and striving to become a thought leader in your industry,creating content that people in your industry find link-worthy and useful in this way, you will be ”earning” links.Both of these tactics will help you in building people’s trust in you and your work, which will ultimately increase the chances of getting your content linked on their websites.Pillar #2 Content Development and Content MarketingToday content has become such a massive part of the online marketplace that one whole pillar is dedicated to it.The main goal of your content should be building authority or topical authority, by showcasing your expertise in your content and sharing them with your audience, proving that you are not just here for the sake of money.
Businesses are constantly looking for new ways to increase their visibility online.With around two-billion monthly active users worldwide, Facebook is ideal for every type of business as the majority of Facebook users are between 18–55 age.When utilized correctly, Facebook can be a great way of building strong relationships with your audience by connecting them to your human side.No matter what your target audience demographic is whether men or women, adults or teens, high income or low income, you will find all types of audiences here.This is the reason we think all small businesses should have a Facebook page because this platform allows you to target multiple demographics and reach the customers that might be interested in your products/services.Majority of the companies use Facebook Business Page to accomplish multiple goals like:Build brand awarenessDrive more leadsBring in more traffic to their websiteOffer better customer serviceNo matter what your industry or business size is, Facebook is a versatile platform that can unlock many opportunities for you.It has so many ad targeting features which, when appropriately utilized, can give you a higher return on investment (ROI).Instagram MarketingIn the last five years, Instagram’s user base has skyrocketed, and today more than a billion users are active on this platform every month.Organizing a contest or giveaways is another way to reach a broader audience.
Having a unique product is just the initial step; the additional ingredients of retail marketing involve luxurious packaging, competitive cost, and sales campaigns.The 4 Ps of retail marketing are:ProductPricePlacePromotionLet’s dive into the details.1.Now, this product can be both physical or non-physical, but anyway you need to categorize it into a tidy unit.And you can do that with packaging.Your product must have packagingThe majority of the new products fail because of three primary reasons — poor quality, deliverance, and lousy packaging.Tiffany and Co.’s iconic packaging has made its color recognized as “Tiffany Blue.” Of course, it doesn’t work for every brand, but it does set some guidelines that can help you create a reliable packaging for your brand.You should know your audience demographic.Develop cheap packaging into chic and personalized.Take eco-friendly options into consideration.2.PriceYou can get to grips with pricing effortlessly using the right tools.The cost-plus pricing method is used for products or services that remain unaffected by competition or market changes.Since this method does not involve your or your competitive product’s value, this is not an ideal strategy for retail items.If producing a can of mango juice costs only 50 bucks, and you add on one dollar, your product’s price will still be far too less because customers are paying double for your competitor’s offering.Value-based pricingTo account for this, you must consider value-based pricing.When choosing these channels, you must know where your target consumers mostly shop from.
But if miscalculations are made in the initial market assessment stage, it can also cause irreversible damage.From business development manager to marketing head, everyone must assess the business potential of a future market by understanding the demand for the product and what competitors are offering in the target region.This market assessment must be done before you make the final decision to expand into a new region or country.A part of risk will always be involved, but the rewards can be extremely profitable if you conduct thorough research on your opportunities.In this blog, we will discuss the step-by-step process of a successful new market assessment.Key Steps To Successful New Market AssessmentFrom local competition to cultural hindrances to customer behaviors, every aspect needs to be considered in a proper step by step manner for market assessment.However, before you dive into searching for a potential market, you must understand where your business stands in your current market.Well, this is the point when a well-calculated, thorough, and strategic market research comes into play.#2 Examine your in-house data for consumer behavior and funnel activityYou need to begin by examining your internal data to understand your company’s current position in the market.Is there a rise in leads from a specific market even though you haven’t invested much there?Are you seeing a short sales cycle or high win rates in some regions?Do you see a higher average purchase price in a given market?You can have your sales or business development team help you in gaining these insights.These insights will help you uncover some great opportunities for your business in the international market.#4 Get a full view of competition in a new marketAfter spending so much time in researching your competitors individually, you would want to understand the entire market thoroughly to spot your opportunities accurately.Investigate the activities in the competitive landscape in your target market by using online tools.You can access this information from the third column of the Google Market Finder tool.From the state of a country’s local economy to their overall position in the global economy to their average disposable income per household, you need to conduct everything.
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Typically, users trust SERPs more than advertisements and websites marked as “Ads.” Performing optimization correctly, troubleshooting, and utilizing promising channels will bring good results quickly.How To Increase Organic Website Traffic?You can drive organic traffic to your website by utilizing a combination of working strategies, tools, and recommendations.It helps you in expanding your target audience coverage often, and boost sales or subscriptions or downloads.You should consider the following points when accumulating an external link mass.Consider the trust and spam level of the backlinks of the donor website.Keep the rules of posting links in mind.URL OptimizationComplementing your URL with keywords can make your website more understandable for the visitors.You must follow the content plan and update it regularly.When we talk about uniqueness, we are not just referring to texts but also to images and videos.
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In the first year of the iPhone release, Apple captured a 3% market share.Currently, almost half of the market shares are owned by Apple globally, which means half of the total mobile phone owners have an iPhone.Being a business owner, knowing your market share helps you to understand how you work out against competitors.When it comes to increasing market share, it means making sophisticated marketing decisions that promote overall sales and customer retention.Let’s have a look at how brands can increase their market share.What Does Increasing Market Share Means?Increasing market share means boosting your sales efforts as an individual business by employing new or supplementary strategies to help you reach there.Market Share can be defined as the percentage of overall sales in an industry produced by a specific brand.In a nutshell, market share is calculated by dividing a company’s total sales over a specified period by the particular industry’s total sales over the same period.So let’s dive into its details.5 Ways To Increase Your Market ShareThere are five ways how you can increase your market share:Identify your niche and stick with itYour brand needs to have some unique characteristics that will help it stand out from the competition.For instance, all products of Apple have their logo and sleek finish.Apple’s logo acts like a distinguishing characteristic that enables people to identify their brand’s products in a blink of an eye when kept among look-alike items.These innovations are crucial to keep up with the trend, stay competitive, and increase your market share.If your brand fails to innovate in a way that it reflects the advancements, it might end up lagging behind and eventually forgotten.3.Continue to please your customersWhen it comes to creating a loyal customer base, Netflix’s game is quite strong.
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Google My Business is a listing showing businesses’ operating information, address, pages, reviews, and more.This ensures that whenever a potential customer searches for you, he/she easily gets access to this info like your contact number, operating hours, parking availability, etc.Now all this might be available on your website, but Google My Business indexes the information you give for consistency across various channels like Google+, Google Maps, or Google Search.However, it is a lot more than just an online directory giving out basic information; instead, it can boost your revenue when used appropriately.Google My Business can help you in:Controlling, indexing, and displaying appropriate information about your business.Interacting with your prospects and managing your online reputation.Organizing customer photos, videos, and other user-generated content.Gain insights on how your audience is arriving on your website.Most businesses make the mistake of just creating a Google My Business account, add the necessary details, and abandon it.Focus on your business category and attributes as you need to be specific about the kind of business you are operating.Consider your keyword strategy while adding these.You can send them a link in these easy steps:Open Google Maps in a new tab.In the “search” option, type the name of your business.Select it and click on the “menu” option available in the top-left corner of your screen.Click on “Share or Embed Map” and then “Copy Link.”Now you can share this link with all your existing customers via text or email.Once you start getting reviews, you need to acknowledge all of them — good, neutral, or bad.Customers will click the message option to send a text.
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But sometimes it can get a little confusing to decide which format is best for what purpose.PNG and SVG are the two image formats widely used in responsive designs.Their resolution is better than JPEG, and they are better for digital designs.This is a preferred file type for illustrations and logos with a transparent background.Let’s have a look at its pros and cons:ProsTransparent background is supported.It can be utilized to add cut out logos to any type of design like print, digital, and web.Better quality for digital than JPEG.ConsIt gets pixelated when zoomed in.The image size stays the same across all devices (whether it is PC or phone).It is a non-responsive design.It has no layers.It is not easily edited.It isn’t the right file type for print design images.What Is SVG?SVG or Scalable Vector Graphic is a vector image file type.Moreover, as a designer, you can easily modify the colors of an SVG image since it has layers.Let’s take a look at its pros and cons as well:ProsSupports animationComprises layers that can be easily editedIt is responsive — the size of the graphic changes according to the screen size.CSS customizableConsIncorrect format for photographs.Sometimes, old browser versions and email applications are unable to read SVG.Unsuitable for print.When To Use PNG Or SVG?Now that we know the pros and cons of each format let’s understand where we should use them.For this, we will use some real-life examples.Suppose you are downloading an icon from the web, and you need to decide whether you should download a PNG or SVG file.When designing a non-responsive digital or print design, download in PNG format.A PNG format will be the best because they can utilize it for their website header, or any digital or print design.
These brands typically function in separate industries, but they share an overlapping audience base.These brands come together to develop something new or unique that appeals to their mutual audience base, like:● Limited Edition Products● Service fusions● EventsCollaborative marketing can be an excellent decision for your company if you’ve got a list of peers that are compatible with your products, services, or brand message.As mentioned before, there are several aspects in which your brand will benefit from this, including getting access to a highly relevant customer base and innovation in marketing ideas.Moreover, all of this will be accomplished in a brand-safe environment where you will have high-level quality control: lower risks, bigger rewards.But how do you know which peers are the best fit?Let’s dive into their details.Your brands should be like-minded.The collaboration between your brands must make sense to the audience.Let’s see why:● Consumers got affordable access to a brilliant product.● IKEA was able to build brand loyalty by offering a genuinely special product.● Sonos sold at a bargain, which made potential future customers.● Both of them received positive brand associations from this collaboration.The launch of this innovative product created a lot of buzzes as speakers have actually become general furnishing for our homes.3.On the other hand, Chubbies manufacture leisurewear and are renowned for their crazy designs and friendly branding.The number of people visiting their stores will increase as the Stranger Things fans came to try out the new flavors.See, a win-win deal!To ensure the same for your peers before entering into an association.How To Find Collaborative Marketing Opportunities?Now, let’s discuss how you can find ideal collaborative marketing opportunities.Look to your peersProbably you will have several peers in the adjoining industries that you uphold or other brands that you rely on for ideas or whose work you simply adore.
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Content is an effective tool to demonstrate your expertise in your field, build trust, and increase your sales ultimately.However, what every business needs to understand is that building brand authority does not occur overnight.Continued marketing efforts are required to tell an authentic story and develop trust in prospective customers.It can make a huge impact when a person is trying to decide between two brands, and when it comes to B2B, it is even more important as these products or services are more likely to include higher costs.In this blog, we are going to discuss how you can build your brand authority utilizing content marketing.Assess your brand authority levelDo not presume that you already know how the audience perceives your brand.In fact, before jumping into any marketing strategies, review the data to get an insight into how you are being discerned.You can find it out by answering these questions:Have your branded searches risen or sunk?What search terms are the audience associating with your brand?How are your leads or consumers discovering your brand?If not already, then establish Google Alerts for your company name or any customer-facing employees.Another interesting thing to consider is — Are you aware of all the authorities currently in your space?You can find out by entering the keyword phrases you wish to rank for into Google search and see who all are ranking for them.Further, you can strive to get featured on these media outlets as you’ll know that your audience will find this appealing.Acknowledge your audience’s questionsIf you start acknowledging and responding to your audience’s queries, they will start trusting you more and discern you as a credible authority.Although the concept seems to be simple and well, it is, but the execution is hard.
This competition is not there just to beat, but it can give us some valuable lessons to help us become better at what we do.While most people consider overseeing and spying on the activities of our competitors as a bad thing, I like to think quite the opposite.This is because learning business lessons from competitors who have already been in the position where I am now, who have gone through the same phase and tried out the same strategies, helps me to know where I should put my focus and what works out and what doesn’t.Doing so, I can understand how to beat them at their own game.Learning from the successes and failures of our competitors can give your business a much-needed boost while helping you save time, money, and resources.In this blog, we are going to discuss some of the best ways to learn from your competitors.Examine the horizonFind out the competitors working in the same field as you.Now compare your methods with these notes.In case you primarily depend on your online sales, you can take advantage of tools like Google Adwords to gain insights on competitors who can push you out of the precious digital market.Gross, net profit margin, operating, salaries and compensations are some of the numbers you need to pay attention to.Follow strategic pricingYou might be enticed to compare your and your competitors’ pricing strategy when you find out that their prices are lower than what you think you can afford.
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Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader.But the question is, how are you going to safeguard your brand and market position?In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy.Let’s dive into the details.What Is Defensive Marketing?The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing.In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor.This is why you need to take specific measures to protect your brand.However, these attacks are not just limited to the market leaders.Even though Blockbuster tried adapting and changing their business norm by introducing an online service, they were unable to compete with the pricing and services offered by Netflix.And actually, they used to charge people for using their wifi in case they didn’t purchase anything from them.However, as soon as other coffee shops began providing and promoting free wifi, Starbucks observed a plunge in its revenue.So what did Starbucks do to defend its position then?Let’s find out.After this, Starbucks decided to not only offer free wifi for everyone, but they also started providing the fastest wifi to match its competitors.Their defensive strategy aimed at differentiating them from others, defending their brand while attracting old and new customers as well.How To Implement A Strong Defensive Marketing Strategy?Before moving on to the implementation part, you first need to decide your best form of defense, i.e., what you’ll fight with, including:Your brand identity or how consumers recognize youThe combination of products and services that support your brand identity incorporating their pricesThe method of conveying your brand identity like advertisingDefensive Marketing strategies can be classified based on their objectives:A positive strategy is planned to retain consumers.The inertial strategy is built to put the brakes on the rates of consumer loss.These strategies can also be classified based on the means to accomplish those objectives:Retarding Strategy focuses on your own strengthsParity Strategy focuses on your competitors’ perceived strengthLet’s take a look at some of these strategies.Attacking YourselfAs soon as you read this, it might appear illogical to you.Employ specific measuresYou can employ specific tactics using your unique customer insights and protect your market share.4.
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Its members are spread across every continent, and it is used as a platform for different reasons like:Small businesses trust and utilize LinkedIn to hire employeesFreelancers use LinkedIn to find work on ProFinderPeople use LinkedIn to find new employment opportunities by submitting their job applicationsService providers are open for business on LinkedInLinkedIn is ranked as a №1 B2B lead generation platform, and from a marketing point of view, it can help engage with professionals and target them.FREE AND PREMIUM SERVICES: LINKEDINLinkedIn provides free service for businesses and individuals to maintain their profiles, connect with people, and access the SlideShare platform.Based on your objectives, you can choose from these four options — Career, Business, Sales, and Hiring.Content Style: LinkedInWith LinkedIn, you can post multiple types of content.Let’s discuss them.PostWhen making a post:You can type text with emojis in your main message body up to 1300 characters.In the end, you will find an “Add Hashtag” option to help people discover you using the relevant hashtags.You can also attach an image, video, or document.Below you will also find more options to create a post on a theme based on templates.2.ArticlesTo write longer content, you can post an article up to 100,000 characters or less.Add these terms in the About>Overview, to tell people about yourself and your offerings.Boost your search rankings by linking to your page.Sharing relevant content often can improve your audience engagement and helps your brand to appear higher in the search results.4.They are highly engaging and interactive.LinkedIn AdsThis platform offers a wide range of marketing options to help you in promoting your business.Experimenting with AdsWith the help of LinkedIn Ad Manager, you can run an ad campaign all by yourself.
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 A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic.Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year.The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries.This data can be utilized by the marketers to compare the performance of their ad against the industry average.This will give the marketers an opportunity to think about the changes that need to be brought in their campaigns if any.Let’s see what this data has in for us.Industries With Boosted Ads PerformanceDuring this pandemic, some industries are seeing a rise in their demand, which has resulted in powerful ad performance.Here is a list of the 8 industries that have seen the most significant growth in their ad performance during this pandemic.Apparel — Their performance enhanced in April first, and then that momentum was carried into May.Beauty and Personal Care — Their conversion rates increased in April.During May, when these local services were resumed, shopping campaigns saw a reduction in the conversion rates but a rise in online booking.Hobbies and Leisure — With people having plenty of time to get involved in their indoor hobbies, marketers have observed a stable performance in the last few months.Arts and Entertainment — Although these advertisers faced challenges initially in April, the ad performance recovered once these attractions reopened.Computers and Electronics — As stimulus checks were mailed out during April and May, customers spent more on big-ticket electronics reportedly.Instead of traditionally purchased gifts, the sales of subscription boxes and delivered gift boxes skyrocketed.Health — The higher search volumes and lower cost-per-clicks enabled marketers to find lots of new customers and convert them at a little expense.Real Estate — The reduced CPCs have allowed marketers to keep costs low and CTRs perpetual.Industries With Mixed Ad PerformanceMany industries are on the edge of rain or shine as they respond to the changes brought in by this pandemic.Here’s the list of industries that have seen a mixed PPC performance during Covid-19:RetailSports and FitnessDining and NightlifeHome and GardenFood and GroceryJob and EducationLegal and GovernmentFinanceVehiclesBusiness and IndustrialHardest Hit Industries During Covid-19Several large industries have been severely affected and are still experiencing the impact of Covid-19, which is being reflected in their PPC campaign performance.These 3 industries have been the hardest hit during this pandemic:Internet and Telecom — Since this March, their conversion rates have sunk by nearly 30%.
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As a graphic designer, of course, your responsibilities include creating beautiful designs, but it isn’t just limited to this.There are plenty of ways to enhance your skills by either joining an online course or spending time with creatives.But what are the skills required to get ahead in 2020?To some extent, it’s okay because as long as you know the basic principles of graphic designing, you have a strong base where you can add these skills later on.But now or later, at some point, you will have to learn software skills because its highly improbable that you would get even a junior designer position without a little knowledge of Illustrator, Photoshop, and InDesign.But if you are already employed, there’s no harm in adding a feather in your cap as it will help you in getting better employment opportunities in life.You can choose to learn the software skills that you are highly interested in.As a graphic designer, editing and retouching images has become a significant responsibility at all levels.From removing tiny glitches from photos to cropping images to fit various social media platforms to complete image enhancement and manipulation, graphics designers need to master these editing skills.The best way to do that is by joining an online course or pursuing a project or working with a company.4.
Well, that doesn’t come as a surprise to me as human nature revolves around our perception of ourselves and the world we live in.But people are so obsessed with being right that someone presenting their opinions and views seems like an opportunity for a battle to them.Some people start searching for alternative perspectives and outlooks that they can agree with to be ”more right” than others, even if that means disregarding the knowledge of the leading experts.That’s where Facebook is focusing on with its new app Forecast.It enables its users to present questions and predictions about future events; then, the other users can vote on them and discuss.Based on the shared information, users will get insights on potential outcomes.Facebook has explained Forecast as a platform to bring up questions and predict the future using in-app points.The community will be submitting all the questions which will be further moderated for clarity employing Forecast’s Moderation Guidelines and Facebook’s Community Standards.Basically, this new app will be hosting mini debates where users can take a shot at guessing what comes next through the questions raised and approved by the Forecast’s moderation team.The Forecast points system is impressive.Users can earn more points on the basis of their reasoning.
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There have been some significant milestones in the evolution of advertising and content.Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular.With every milestone, advertising had to continuously adapt and change to befit the new mediums and a progressively shrewd audience.But there is one medium which has had the biggest impact on advertising and content more than anything else — the incredible internet!The emergence of the internet has dramatically revolutionized advertising and content most astonishingly.This was the Golden Age of Advertising, as the entire movement was regarded as a massive part of society.The first-ever ad aired on the TV screens in the USA in 1941, which is probably a lot later than you would have thought.They brought in famous faces to sell everything from milk to shoes.However, this concept of customer connection wasn’t made a priority until later.Products and characters started going hand in hand on TV.Although it might have appeared that these characters were the core of their respective ad campaigns, they simply served as a selling tool.Now: The Motives Are DifferentAs the advertising world evolved, different commercial motives have risen.
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Just like the train isn’t going anywhere without its engine, your content won’t help you achieve your goals without SEO.And the top five results on the SERPs receive more than 75% of total clicks.Still, to make that content truly valuable, you need to keep SEO in mind right when you start planning and creating the content.And then proceed with planning to make it engaging, informative, and high-quality.Evaluate the publications you want to target on the basis of your subject matter expertise and niche.OutliningNext, you can proceed with the outlining phase.Write down some related long-tail keywords and keyword variations you are thinking of including, so that you can keep them in mind while writing.
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However, more companies need to concentrate on the importance of Brand Continuity.Brand Continuity is what enables businesses to stay in touch with their target audience via constant marketing techniques as the audience recognizes companies through their logos, taglines, color palettes, etc.DESIGN A SUPERLATIVE BRAND LOGOYour company’s logo is a lot more than just an alluring icon with your brand name printed on it.A logo depicts your company’s values, mission, and vision.Therefore, make sure it looks attractive and unique.Moreover, you will be using this logo everywhere, starting from profile image, banner, social media posts, etc.Although your logo and social avatar do not have to be necessarily exact, it should bring out similar feelings, values, and aesthetics.You can hire a freelancer professional logo designer for logo adjustments or get it done in-house.2.
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Although gaining the right leads and converting them into customers might feel like backbreaking work, especially if you are just getting started.Not only this affects their income, but it also restricts their overall business growth.Of course, there are several traditional tactics that you can use to increase your sales but using these; you might have to face these three common roadblocks:These tactics have a little pushy nature, which makes it appear gimmicky.At the end of the day, who wants to make hundreds of phone calls with a negligible positive response.These traditional tactics might also end up consuming your budget because each time you implement a new tactic, you will be investing money along with your time and efforts.However, due to the rise of the Internet, small businesses have finally discovered a new path to market their products or services and that too in a non-invasive method.Look around, and you will discover that most successful small businesses utilizing digital marketing are leveraging the pull marketing strategy to draw more potential leads and increase their sales.One such example is the blogging technique.In case you are new to blogging, you must have a little idea about how it can help in increasing sales, but once you are in, you will experience how it takes care of all sales without you having to do a thing.Blogging can help you attract new audiences 24*7, interact with them, convert them into prospects, and eventually, they will end up buying from you, thus making a sale.Providing consistent, informative, interesting, and useful content to your audience that adds value in their life helps build your brand authority.Once you win their trust, they will consider you as a credible and reliable source of information.
Even if we assume that four developers are required to develop one mobile app, the average comes down to 25,000 developers.As per this data, we can figure out that the competition is pretty fierce.Considering the pace at which smartphones are upgrading almost every month, mobile app development has become a skill that only a few can master.You also need to decide whether you want to go with the cross-platform app development tool or native app development kit.3.Make sure the app meets your ideaOn average, people use less than ten apps every day and less than 30 apps every month.Test your app regularlyTesting mobile apps is no longer a new concept.In case your app is a paid one, you need to offer a free version for at least a limited time period.
Still, as an employer, you need to step up and get personally involved with your workforce while addressing the significant health challenges the world is facing today.For businesses to operate successfully, it has become more vital now than ever to ensure the well-being of employees.Let us discuss the five ways to motivate and inspire your employees during the current crisis.Be a calm leaderA leader is always needed, but this need intensifies during times like these.For instance, a stressed-out parent might need to shift their work hours to provide better care to their child as schools are shut.Reorganize activitiesAs observed lately, not all activities that are completed smoothly at your desk in the workplace can be carried out easily at your workstation at home.Because attempting and failing to do such tasks at home, which they could effortlessly do at the office, can demoralize your employees.Therefore, it would be a wise move to put such activities at a halt during this time and assign your employees tasks that can be easily done at home with a relaxed time frame.Meanwhile, you can use this time to make your employees go through their files, clean out their desktops and emails.
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Let us assume that you are a marketing manager for a brand that makes sports shoes.You need to increase the awareness about your product among the people, and of course, you must focus on motivating everyone to at least own one pair of sports shoes manufactured by your company.Whatever be the case, you should always know your budget before planning your strategy to make the most of your available resources and boost your sales.2.Whatever you decide, just make sure you choose a well-thought strategy before investing your funds in it.So, let’s move on to the next part i.e., the various types of promotional strategies.Types Of Promotional StrategiesSocial MediaThere are different social media platforms that you can use to promote your products and increase a broader range of audiences.Mail Order MarketingExisting customers are a big reason why your business is still alive.You must have come across a small counter of some company in a shopping mall where a representative gives away free products to every person who passes by, or sometimes they ask for your email address, which they later use to promote their products.4.
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This report helps in illustrating your campaign’s progress, its ROI, and justifying why you took the approach that you did.Usually, SEO professionals love doing SEO, but putting together SEO reports in not their preference.This is why there is often a massive difference in how different SEO agencies and in-house teams report on their campaign progress, frequency of these reports, and the metrics they include in it.In this guide, we will discuss how your SEO report should look like and things it should include.What Is an SEO Report?An SEO report is an effective means to communicate with your manager or your client about the impacts of your SEO tactics on their business.However, most of the SEO reports do not provide enough information for the viewers.It is 2020 already, and almost every person involved in any business knows how to use Google Analytics to get their website statistics.Therefore, sending an SEO report monthly displaying the traffic for the last month and related conversions are not enough.The authorities need more than that, but then again, no one enjoys reading a 100-page report that includes every metric on this earth, where most of them do not make any sense in context to the subject you were supposed to present.Therefore, we are here to guide you about the analysis of a comprehensive SEO report.Now, first of all, an SEO report must contain these three metrics at least:The progressActions that have been taken and their impactsSuggestions to boost their growth furtherTypically, it is all about reporting on the metrics that truly matter and communicating the progress effectively, explaining things that have or have not successfully contributed towards the success, and activities implemented.Providing regular SEO reports will help the stakeholders to remain updated with the progress.Additionally, an SEO report can make your job a lot easier too.It will help you identify:The positive and negative trends immediatelyAreas that need more of your attentionGain valuable insights to help you bring required improvementsTherefore, choosing the right metrics to report on makes it easier for both you and the stakeholders as well.Selecting the Right SEO Reporting MetricsConcluding from the above points, you need to be careful while selecting your SEO reporting metrics to make sure that you choose exactly the ones that matter.
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For any online business, priming is a crucial aspect of a successful digital marketing campaign, and undoubtedly, marketing is another essential factor that contributes to success along with priming.Priming influences the actions that your potential clients will take.As soon as the traffic starts flowing to your website, you will require a strong marketing strategy to keep your target audience engaged and attract new customers too.However, sooner or later, you may need to employ a professional copywriter for this job.The biggest yet the most typical mistake online SEO businesses commit is relying entirely on technical terms to retain or secure their customers.Whereas the truth remains intact, you need to hire a skilled copywriter who can understand your business goals and create an interactive copy that will keep the customers engaged with your brand and ultimately develop trust with your audience and prospects.The prime goal of every successful and skilled copywriter is to shape the decision-making capabilities of your potential customers.That will subconsciously lead your audience to assist them in taking the required actions that will further contribute to the success of your business.Although your SEO’s primary goal is to drive traffic to your website, driving visitors is just a small part of the big battle ahead.While SEO will bring you traffic, excellent marketing, and influence via priming your website, it will help you secure your sales.Now, this is the point when a well-planned marketing strategy comes into role.
In recent years, video content has skyrocketed.Better the quality of your content, better are your chances to build a strong relationship with your audience, develop authenticity, and boost conversions.2.This is so because the search engine will focus on the youtube video first, not your website.3.Make relevant metadataEnsure that your video provides adequate information to the search engines to help them index it.Picking your thumbnailThumbnail is the first thing that your audience will notice.This is an achievement for your video, as it may boost your website’s ranking on the SERPs.So, make sure that you allow your visitors to embed your video content, as this will help you in gaining some valuable inbound links, thus contributing to your SEO visitors.10.
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