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John Jack 2021-03-18
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If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly.On the absolute top level, these include every possible way to drive traffic to your site.

By all means, you can drill this down to particular websites, but we’ll get into that in a while.Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site.Let’s discuss how to utilize these major channels to drive traffic to your website and drill down into each of them.EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITEHere are the seven major channels you can utilize to drive traffic to your website:Organic searchPaid searchSocial mediaEmailDisplayReferral sitesDirectOrganic SearchSo far, organic search is the most potent way to drive traffic to your site.Organic search helps you get free traffic from different search engines, including Google, Bing, etc.Let’s take Google, for example.

If you search for “car maintenance,” Google will display multiple business listings offering those services.Now, if you manage to secure the #1 position for this keyword (or any relevant search term for that matter), a great deal of that organic search traffic will be navigated to your site.Remember, you can earn the top positions for various keywords in your industry by implementing multiple strategies like writing more SEO-friendly blogs, optimizing images, building backlinks, and much more.For this, all you need to do is follow the search engine’s best practices and make your site Google-friendly.And these “best practices” are no top secret either.Just visit Google Search Central to get to know these best practices that you should meet to boost your website’s discoverability and Google search visibility.Once your site fulfills Google’s best practices, you should start giving indications to the search engine.This is to inform Google that their users are discovering the information they are searching for on your website.Some indications you will want to check include backlinks and site metrics such as CTR, time on site, and bounce rate.Nevertheless, you should know that obtaining top-ranking positions in organic search results can easily take anywhere between 6-12 months or more.Organic SEO is undoubtedly one of the most effective strategies out there, but it can be too slow when it comes to producing visible results.

It takes time to do so, but the results are long-lasting, so it’s all worth it.While you should undoubtedly implement this strategy, you can also employ other channels side-by-side to generate quick results.

Thus, ensuring both short and long-term success for your business.Paid SearchWhen it comes to driving traffic from search engines, paid search is undoubtedly the quickest way to do so.The paid search involves running ads on search engines to generate traffic.For instance, when you perform a Google search for a product/service, let’s say “car repair,” you will instantly see a couple of Google ads at the top of the SERP.Now, these businesses are paying to show up at these top-ranking positions for this particular keyword.They must be paying a few dollars for this exact search term, and each keyword differs in cost depending on its overall level of competition.Despite all that, the paid search shows a very efficient and quick way to drive traffic to your site.You need to create a Google Ads account first (if you don’t already have one) to get going with paid search advertising.However, before you start running your ads, it is recommended that you get certified in Google Ads first.These certifications are free-of-cost, and without them, your advertising dollars can easily go down the drain.Social MediaThe quickest method to get social media traffic is through paid ads.All you need to do is build an ad, target it and start bringing in traffic to your website right away.Paid advertising on social media platforms can help you gain instant visibility, drive clicks, generate sales, and, therefore, increase your revenue.When you produce any content for social media, the first thing you need to do is ensure that your target audience sees it.

This will then have a snowball effect.Users you advertised to will start following you on social media and share your content with their friends and followers.Furthermore, your content might do so well that the particular social media site will start ranking it within their platform.For instance, if you are posting the content on Instagram, your top-performing content could appear on the platform’s Discover tab.Or in the case of Twitter, it might rank as a “Top Tweet.”Once this starts happening, you can dial back your paid ads and begin enjoying the organic aspect of social media.Moreover, as soon as you gain organic social media traction, your ROI shoots up since you won’t be paying for traffic any more.But the only way to truly achieve organic growth on social media is through producing valuable content regularly.To put it another way, you need to build content that your audience likes to see, engage with and respond to.Also, remember, when you are just starting out on social media, avoid picking more than two platforms.That’s because it is better to perform exceptionally well on two platforms than work half-heartedly on five.All of us know that Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest are the top social media platforms today.Pick two of these and give them your best shot.EmailEmail marketing is possibly one of the most cost-effective methods to keep driving traffic to your website and stay in touch with your recent visitors.Users who subscribe to your email list are generally the people who are most engaged with your business.Moreover, in comparison to the associated returns, the cost of email software is minimal.Even single emails can result in thousands of dollars in ROI.There are various email tools available in the market that you can use and start sending weekly or monthly emails to your subscribers.Plus, nowadays, you can even set up entirely automated email campaigns that work without even requiring you to lift a finger.DisplayThis is another type of paid traffic that can boost your overall site traffic.Display traffic is generated when a visitor lands on your website by clicking on an ad you ran on some other site.These display ads work wonders when it comes to bringing prospects back to your site.For instance, if a user saw one of your products, you could run an ad advertising the same product and target them on other sites they are visiting.This will help you keep your brand on top of mind, acquire more traffic and boost your chances of making more sales.Website Traffic as a Fast and Easy Website ConceptReferral WebsitesNeedless to say, the internet has so much more than just social media.You can take advantage of referral websites to bring in a considerable amount of traffic to your site.But do you know what referral websites are exactly?These are simple websites that “refer” their visitors to your site by including a link to it.For your brand, you can start driving referral traffic from:Business directoriesPublic forumsGuest blogsTo put things into perspective, let’s take a deeper dive into each one of these.Business DirectoriesTo begin with, you should ensure that your company is listed in all top business directories related to your business.For instance, if you own a coffee shop, you will want to make sure that you are listed on platforms like Google and Yelp.Prepare a list of all places where your customers may go to find businesses similar to yours, and then ensure you are present there.You can even step up your game by sponsoring your business listing to show up higher in such directories, which may further lead to even larger referral traffic volumes.Public ForumsAnother step that you can take to bring in referral traffic to your site is participating in public forums.For instance, platforms like Quora are “hotspots” for getting massive amounts of referral traffic.Here you can focus on a particular industry and answer different relevant questions that users put forward.You can insert useful links, such as a link to one of your blog posts, within your replies, which could get you a great deal of referral traffic.Some other popular public forums include Yahoo Answers, Quora, and Reddit.In addition to this, the same tactics might also work well on social media platforms such as Facebook and LinkedIn groups.Guest BlogsGuest blogging is yet another helpful strategy that can result in heaps of referral traffic.This is the point where you discover popular sites or blogs in your niche or industry and offer to make your blog contributions for free.They receive free content, and you get free exposure.

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John Jack 2020-03-19
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 A context is only the cause of encouraging a customer to take positive actions towards your brand and business.

Many people say that content is the king of online marketing, but now context is even more important.

Most likely never.Your content does not really create customer engagement; instead, it helps them to accomplish their goal.

Say you have written an article about an issue that your customers were facing, but once your visitor gets the solution, they will escape immediately.

That means its is your context that drove the engagement and even sales, not the content.Context Marketing is an innovative way of marketing where a brand develops an experience for encouraging a user to fulfill a particular requirement or current needs of the customer.In other words, it is the ability to clearly understand the objective of your customer and then make a relevant and actionable experience for them to take action.

When you are following these aspects while creating marketing content or experiences, you are actually implementing Context Marketing in your business.In short, your marketing plan, preferred platform, content, products, and services should be in the right context to your target audience.

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John Jack 2020-03-25
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You can focus on the things that can you can do right now rather on the things that you can’t do without moving outside.

The spare time you got can be utilized on the pending works in your home, and surely you will find many tasks to do.There are a lot of things in a house that can be completed only by the owner, but due to the busy schedule, they remain as they are.

It is now time to grab the necessary tools and make a perfect whole in your bedroom to hang the mirror more firmly or something similar.First of all, take a thorough look around the house and see what things you can do or fix without going outside and prepare a list.

After that, you can start with the easier tasks, and don’t forget to play the led zeppelin top songs in the background to enjoy your work.2.

It is now time to look at your garden, which used to be beautiful, but now looks almost lifeless.

Routinely water your plants and see them growing every day.

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John Jack 2021-02-01
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Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds.

This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site.

Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.Wondering why is that so?

If your website experiences too many pogo-sticking incidents, you will soon find out Google (and other search engines) have begun demoting your website to lower rankings in the SERPs.The primary motive of search engines is to present faster and better results to the users that effectively answer their search queries as conveniently as possible.

While these aspects may come in handy, you must know the one and only most efficient way to prevent pogo-sticking is to offer meaningful, relevant, and worthwhile content writing that either answer the searcher’s query appropriately or fixes the problem they are facing.Analyze how visitors land on your website in the first place.

For example, if users are searching for “television repairers” and your page is all about buying a “new television,” then you will end up receiving bulks of traffic that jump on and immediately off your website and then keep on looking for alternatives in the SERP, resulting in high pogo-sticking rates.

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John Jack 2020-10-15
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To provide up a better and more intuitive experience to the users, the companies worldwide are now shifting their marketing focus towards the user experiences.Recently, a survey showed that the companies are excited about the opportunities bought by the customer experience, and they will beat the competitors such as mobile marketing and content marketing.

In the coming future, Customer Experience may overtake products and the cost as very crucial brand differentiators.What is Customer Experience?Customer’s insight into how a business treats them can be termed as Customer Experience.

It has a direct relation to customer satisfaction.

When the customers find your business to be customer-centric and responsive, they will like to continue your services and recommend it to others.However, it requires a lot of work, precision, and speed to collect data regarding the customer experience to get valuable insights and in-depth knowledge.

You should consider these six areas:ReachabilityService conveniencePurchase conveniencePersonalizationSimplicity and ease of useChannel flexibilityHow to Create a Better Customer Experience?Below we have mentioned some ways to achieve a better customer experience:Divide the Customers into Segments and Analyze their Experiences to Match the Needs of Each GroupIf you want a customer-centric strategy, then understanding your customers is essential.

Real-time feedback helps determine where you can make improvements, and if your products or services are correctly fulfilling customer’s needs or not.Utilize Multiple Channels to Deliver a Consistent ExperienceIt would be best if you delivered a high-quality CX time no matter when the customer is at during the buyer’s journey.

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John Jack 2021-02-05
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Even though a few SEO elements are not entirely within your control, there are still several things you can do to enhance your site’s SEO.This blog will discuss eight ways for auditing and improving your eCommerce website’s SEO.

So, without wasting another second, let’s dive straight into the details.Using Canonical Tags in Your Filtered PagesMost eCommerce websites have their products filtered according to different categories such as size, fit, color, etc.In case your eCommerce site has too many filtered pages, you should place canonical tags on those pages in order to avoid duplicate content.If your website has duplicate content, ranking your page in search results can become a challenge for you since your own pages will end up competing against each other to acquire the top spot in the SERPs.When you use canonical tags in your filtered pages, you inform the web crawler that this is the primary page you want to rank in the search results.Doing so not only helps you avoid the problem of duplicate content but also duplicate Google penalties.Optimize Meta Description for Each PageDo all your web pages have unique meta descriptions?Having a unique and relevant meta description for all of your web pages improves the chances of users clicking on your URL.We all know that Google treats CTR (click-through rate) as a crucial ranking factor, which means if you don’t optimize your meta descriptions for every page, you are actually putting your SEO rankings at risk.Nevertheless, if your eCommerce website has tons of pages, putting this step into practice might come across as a significant challenge to you.

In such cases, preferably, you should start by optimizing meta descriptions for those web pages that are generating the most revenue and then go down in descending order.Keyword PlacementYou should strictly refrain from stuffing your web pages with target keywords, but you might want to incorporate them strategically throughout your page to inform the search engine about the keywords you’re targeting.The best practice is to place some of your target keywords in the title, URL, description, and alt image text.Breadcrumb NavigationBreadcrumb navigation helps users navigate through a website seamlessly and also helps sort your website in a well-structured way.Moreover, breadcrumbs not just simplify things for your site visitors but also makes it easier for the web crawlers to understand your pages better, which might also help improve your page’s rankings in the SERPs.Additionally, when you do this, you will notice that Google is displaying your breadcrumbs trails in place of the permalink of your page in the search results page, which is yet another sign that the search engine itself gives prominence to breadcrumbs for SEO.However, while implementing this type of navigation, you don’t have to make things overly complicated.

All you need to do is stick to good practice standards like utilizing breadcrumb trails only when it seems logical to do so and moving from the highest to the lowest level.Optimize Your Ecommerce Website for SitelinksSometimes while browsing the internet, you must have encountered a search result with a couple of links displayed below it.

These are called sitelinks, which are intended to help the visitors navigate the particular website smoothly.However, Google clearly states that if your site structure enables the search engine’s algorithm to find good sitelinks, only then will they show sitelinks for your search results to help visitors find what they are searching for quickly and thus save them some time.That said, it is evident that sitelinks can help boost your CTR while helping the visitors navigate to your pages relevant to their interest quickly.In addition to all this, sitelinks also increases your website’s credibility since Google does not display sitelinks for a site that is not reliable or well optimized.So, if the search engine giant itself trusts your site enough to let it take up such a broad space in the SERPs, you can kind of consider it as a green light from Google.Or at least, you can presume that Google does not consider your website as dodgy or unreliable.Even though it isn’t entirely in your hands to decide whether or not the sitelinks appear for your eCommerce website, you can indeed take the following steps to improve your odds for the same.Implement breadcrumb navigationAdd a sitelink search boxStructure your site appropriatelyMake sure your internal links use anchor textDo Your Product Pages Have Reviews?Having reviews on your product pages can be beneficial for your eCommerce website in numerous ways.First things first, reviews provide vital information to users and, therefore, helps them in making better-informed buying decisions.Moreover, your web page can display a star rating in the SERPs, which will distinguish your search result from the others and thus, increase your click-through rate.You may also want to take a look at the documentation from Google Search Central to understand the best ways to structure your page in order to maximize the probabilities of your site showing review snippets in the SERPs.Website Speed OptimizationBeing an eCommerce website owner, chances are that you have already heard of how crucial it is to optimize your site speed.However, with Google’s announcement regarding the page loading speed becoming a ranking factor in the upcoming months, it has become more vital now than ever to optimize your site speed as early as possible.If reports are to be believed, more than 80% of eCommerce websites don’t satisfy the page experience standards laid out by Google.Although if we look at the bright side of the situation, this can be a golden opportunity for you to win a competitive edge over others by improving your page experience and meeting those standards.Here a few measures you can take to increase your page speed:Choose the right hosting serviceImplement lazy loading so that the images only load when the visitors scroll down the pageDiscard large components on your pageGoogle’s PageSpeed Insights can help you find out what large components are slowing down your page’s loading speed.Do You Have Informative Content on Your Website?Last but not least, it is always a smart idea to create blogs around keywords your target users are looking up.As per a recent study conducted in the US, a good majority of customers agreed that they feel more confident about buying products online from the recommendations they read in blog posts.Furthermore, it is no secret that blogs work like a charm when it comes to driving organic traffic to your site.

Therefore, it is crystal-clear that blogging for your eCommerce website can do wonders for your business in numerous ways, including:Establish trust with your target audience by offering valuable contentPosition your brand as a thought leader and expert in your industry by publishing informational content regularlyOriginal, relevant, and high-quality blog content on your website will boost your SEO rankingNevertheless, you must understand that a blog you posted today, no matter how great it is, will not start yielding significant results from tomorrow.

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John Jack 2021-06-04
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Every year Google rolls out thousands of updates to improve the quality of search results.

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.“It’s essentially just saying, from the way that we determine which pages are relevant, we’ve kind of changed our calculations and found other pages that we think are more relevant.So it’s not a matter of doing anything wrong and then you fix it (and then Google recognizes it and shows it properly).…More it’s a matter of well we didn’t think these pages were as relevant as they originally were.

The second part of the update is yet to be released.

Regarding the second part of the update, Danny Sullivan, Google’s public Search Liaison, tweeted.

“Of course, any core update can produce drops or gains for some content.

Those who seek to perform well with search generally, including with core updates, should look to our guidance.”These updates do not require web developers to make technical changes.

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John Jack 2021-03-23
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Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells.

If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies.Good SEO reporting makes a huge difference when it comes to building trust with your clients.

Effective customer service and results are the bread and butter of every digital marketing agency, and SEO reports help us distinguish ourselves from the competition and build long-term relationships with our clients.If you are struggling to retain your clients or are just looking for a way to engage with them more, SEO reports are your answer.

It is an excellent way to show your clients what you are bringing to the table, which is all the more so crucial today to retain them.This blog will talk about all the items a useful SEO report should contain and how you can leverage storytelling strategies to establish a relationship with your clients, demonstrate the worth of your tactics, and unveil vital upsell opportunities right away!1.

KEYWORD RANKINGConsidering that search engine optimization is all about ranking particular pages for target keywords, you should incorporate keyword rankings and performance in your SEO report.

Moreover, you can use the keyword information to kickstart a discussion around user intent with your clients and bring your SEO strategy back to their overall business goals.You can leverage this opportunity to show your clients that you understand SEO is a lot more than just about keywords and Google.

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John Jack 2021-05-21
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Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022.

The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity.

The approaching cookies phaseout will put pressure on the marketers to reconsider their strategies for accurate audience targeting.EXPLORING THE ALTERNATIVES TO THIRD-PARTY COOKIES FOR TARGETING AUDIENCESA great starting point for advertisers looking for alternatives to third-party cookies is publisher walled gardens, where publishers exchange free content for first-party data.

Outlining the sales funnel for your products/services will enable you to spot targeted advertising opportunities as your audience carries out research.

Use negative keywords and semantic recognition to stop your business or product from showing up in arguably humiliating or risky placements.While there is still some time to transition away from your reliance on third-party cookies smoothly, you should not wait to get started anymore.

Moreover, you can also improve MAIDs with offline first-party data, which will let you paint a much clearer picture of the specific user, their demographic data, and relevant interests.However, bear in mind that the latest updates to Apple’s iOS 14 platform may restrict such targeting on the company’s devices.

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John Jack 2020-05-04
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 These days most businesses are going through what seems to be the toughest time in their lifetime.

Doing so may help you in saving somewhat money in the short term, but it can pound you down in the long run.It is best to know what’s most important for now for your business’s marketing so that you can spend only on the important ads instead of cutting down the whole marketing program.

People are now staying at home all the time, and this situation is forcing people to be 100% rely on online services, solutions, advertisements, and other things.

If you are still willing to pay in the offline advertisements, then you are actually burning your money and efforts for no reason.Study The Impact on Your CustomersSuppose you are deciding to cut down the considerable budget on your marketing without thinking about how it may affect your customers.

Have you got any idea what your clients may feel about you when you will be temporarily offline or disappear from the places where you were used to be?Always study both the good and the bad consequences of your marketing decisions before applying anything officially.

Will your customers still feel safe about choosing you?

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John Jack 2020-10-12
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According to research, a vast majority of all internet users worldwide watch online videos every month, with the 25-35-year-olds being the majority watchers.Considering these emerging trends, their popularity, and the array of opportunities it brings forward for the businesses, more and more people have started realizing it’s worth.

In fact, almost 87% of marketers used videos as a part of their strategy last year, according to a report.In this blog, we will discuss the top 5 most effective social media videos that you can create in just half an hour and how you can market them successfully to boost your audience engagement.Questions You Must Ask Yourself Before You Start Creating the VideosVideos continue to command and influence the social media field.

The reasons behind this immense popularity of videos can be the fact that people find them more relatable on a personal level and can follow a genuine message from the actors or vloggers.

So, before you start with the video creation process, first you need to ask yourself these few questions:How do these videos fit your complete marketing strategy?What type of emotion are you going to cast in your videos to make them more effective?On what social media platforms will you share the videos, and at what time?Who is your target audience for the videos you post?How do the videos fit into your customer journey?What will be your CTA?Top 5 Types of Social Media Videos to Include in Your StrategyWhen it comes to marketing your company, products, or services, there are numerous types of video formats that you can choose from.

You may also consider doing live interviews, chats, and Q to build relationships and stay engaged with them.Here are a few tips that you should keep in mind while going live:Use a high-quality device to ensure the sound and picture quality of your live videos are clear and engaging.Carry out a test of your entire setup to make sure your device, equipment, and everything are functioning properly before you go live.Make use of scheduling tools such as Facebook Premiere to boost your live videos’ visibility.Plan out a proper live streaming schedule to give your followers and audience something that they might anticipate and thus build their loyalty.Behind-the-Scenes VideosBehind-the-scenes or BTS videos help you in establishing a more personal relationship with your audience as they will be able to see the way you carry out your daily operations.

You can create BTS videos focusing on your production process, workplace organization, executives, employees, products or services, etc.

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John Jack 2020-11-09
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If pushing deadlines, lack of sleep and overall lack of focus and health is giving you stress, automatically the copies you will craft will be of poor quality.Regardless of what you are writing, whether it is product copywriting, social media posts, metadata, or blog posts, this fact rings true for every instance.Forget about writing tasks; when under stress or feeling a lack of well-being, you are highly likely to make mistakes even when sending an email to a friend or family!Want to know the #1 reason for this poor copywriting?

But then again, the majority of these hurried situations can be easily attributed to a lack of effective productivity habits at the top of the workflow chain.Despite where these poor productivity habits stem from, unproductive habits and awful time management are the prime culprits here.

Stay super focused and keep these hacks in mind to maximize your productivity!Work With Zero DistractionsFirst things first – there should be zero distractions while working; none at all.No scrolling social media, no checking emails, no text messages, no phone calls, and no disturbances from family members or co-workers if working remotely.Because one thing that you need to keep in mind is distractions are the chief drivers of poor copywriting.Therefore before you sit down to work on any writing tasks, do the following:Turn off all the notifications from social media, emails, phones, etc.Keep your mobile on silent mode and flip it upside down and place it somewhere away from your reach.Only keep one window/tab open.

If you are writing online using a platform like Google Docs, just keep that tab open and if using Word, close all web browsers.Tell your co-workers or family members (if working remotely) to not disturb you while you are writing.Start Blocking Your HoursJust like conducting keyword research is a basic principle of SEO; likewise, blocking your hours is a basic principle of TMO (time management optimization).When you manage your time wisely, your productivity gets revved-up automatically.Don’t just block your hours for writing, do it for everything throughout your whole day.Start your day by planning out your entire day in portions of time.

It might seem a bit tough in the beginning (easier said than done), but eventually, it will become a habit (a good one)!While emergencies like illness or family problems might happen anytime, don’t allow anticipated emergencies like a client demanding a sudden meeting or unplanned project to confiscate your blocked hours.Simply blocking your hours will help you in streamlining your productivity.

Put this into practice, and soon you will be able to build effective copies more consistently.Prioritize Your TasksWhile you are blocking your hours, prioritize the writing projects that require your most focus and energy and do them when you are most focused and energized.Well, ideally, this time will be early in the morning before you check your social media or open/respond to emails.Just like we discussed in the first point, these two are the biggest distractions that strip your creativity levels off, and whatever the matter be (good or bad), it will stick around, even if you think otherwise.Another best time to finish off your priority tasks is after you take a quick break since your mind gets ‘refreshed’ that time, allowing you to focus better and supercharge your energy levels.Outline Your ContentThis simple hack will simplify your whole content writing process much more than you’d think, although most copywriters often ignore this step.Outlining your content will help you in organizing your thoughts and establishing a high-level flow before you dive into the more in-depth details.While you continue writing, your content’s outline will typically shift, so there’s no need to stress too much about having the ‘perfect’ outline.Just outline your thoughts in the clearest way possible and fill in the grainy details as you proceed.For example, for this blog that you are reading right now, the outline included the introduction, headings (the seven hacks), and the conclusion.It is not necessary that you outline your writing piece the moment you sit down to finish the task.

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John Jack 2021-02-18
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Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends.

But there are numerous factors that you need to take into consideration before promoting a metric into the omnipotent KPI slot.

And even though you have already determined which key performance indicators will lead your strategic decisions, specific supporting metrics can ensure your business is on the right track to achieve your KPI goals.ALL METRICS ARE NOT KPISThough businesses use both KPIs as well as metrics to calculate some facet of the performance, and key performance indicators fall within the broader definition of metrics, the difference is noteworthy because KPIs are more crucial to your campaigns’ overall success.In essence, metrics can be defined as a quantitative unit used to track and evaluate the status of a particular process.

On the other hand, while KPI is a measurement too, it is related to a particular business goal and mirrors how successfully your business is meeting that goal.Metrics mirror how successfully a business activity is accomplished to support the key performance indicator.

For instance, MRR (Monthly Recurring Revenue) probably matters a great deal to a company offering subscription model services compared to a seasonal retailer selling Christmas trees, decorations, and accessories.Time to Narrow Down Your ListMoving your priorities in a single direction implies that your focus might be withdrawn from the rest of the areas.

So think about how these new goals might impact your business operations before establishing your key performance indicators—for instance, making your website’s organic SEO rankings your primary KPI might lessen the significance of your social media channels, which can potentially lead to siloing your social media teams.While narrowing down your potential KPIs list, keep in mind that the ones you finally commit to at last must be noteworthy, contribute to an overall goal, and therefore, convert to business benefits.

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John Jack 2020-11-27
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When you work in different vertical markets, there is something you will learn instantly about CPC – it differs fiercely.For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services.Usually, if what you are advertising does not cost much, the average CPC will be low.It’s truly the work of economics for retailers and services – every sale is worth only so much, and costs that don’t align with that are illogical to spend.In short, all clothing retailers will max out around the same scopes since their margins are not utterly different from each other.

And this is likely to set the price for the specific vertical market.Nevertheless, this raises problems for cases where the cost per click is higher: each click is important and costs a great deal.Numerous retailers are happy to pay those prices either because what they are offering is worth that money or they know that they are going to recover it gradually because of the customer lifetime value.There are so many brands competing in insanely high CPC environments and working in-house to do it currently.On some days, it’s like an all-or-nothing sort of gambling, but good ROI does not necessarily have to be difficult to catch.What follows is a list of six ways that will help boost your ROI when your costs begin breaking into a sweat and help you win in aggressive and costly PPC environments.Establish Proper TrackingSeems like a piece of cake, isn’t it?It’s shocking to see brands competing in competitive and costly environments and still not tracking the phone calls triggered by their ongoing PPC campaigns.Features such as call tracking used to be a little too complex for local businesses back in the day.

Industries such as real estate, legal, or hotels and travel can usually pay above $100 per click, meaning they may lose a great deal of money if they don’t use a platform to track calls.Today, just a direct signup and a snippet on your site can offer you a fair amount of insights into where those costly leads are coming from.Doing so can help you focus your marketing budget on areas where it is best spent while freeing up your money from fumbling campaigns.Pay Attention to Keyword MatchingA lot has changed in the keyword matching world ever since Google made Exact Match… not really exact.You need to look at everything when it comes to the search queries and the way the search engine matches your keywords to them.Merely checking your broad match or modified broad match isn’t good enough anymore.So, if you want to compel the search queries to match to a particular ad group, then you need to put in more effort now than ever.Like it or not but these days, Google takes heaps of liberties with your keyword matching, like replacing terms with the ones it thinks are similar.To complicate things furthermore, Google has also stopped displaying all the search terms or queries that the campaigns are matching for to the advertisers.This means it has become even more crucial now to be as watchful as possible about your data.Launch With Bold Negative Keywords ListWhile this used to be restricted for Broad Match only, the current problems pointed out in the section above have made it all the more crucial.With Google’s Exact Match taking more liberties than before and a lack of transparency into your keyword matching, determining negatives right from the start can help diminish their impacts.The big thing to keep in mind here is that a single irrelevant click may cost you upwards of $100!So, to steer clear of such losses, the ideal thing to do is use keyword research reversedly to discover terms that you don’t want to be triggering your campaigns.You can use the Google Keyword Planner to explore the relevant terms it suggests.

Besides this, you may also want to take the help of Google’s suggestions that pop up when you enter a term in the search bar.

Go through the list and see if it suggests any long-tail terms that you strictly want to avoid.For instance, a lot of businesses exclude queries containing “jobs” because the user is seeking employment; they are not a prospect.Moreover, you can also choose to exclude queries like “customer service number” or “login” that indicate the user is an existing customer just looking for information.Assess Device Relevance for ConversionsSometimes people tend to show behavioral differences while using different devices such as laptops, tablets, or smartphones.

However, in a high-spending environment, it is not persistent.Let’s understand this better by taking a look at two examples:Let’s assume you reside in Connecticut, and suddenly, your air conditioner stops working during the month of July in the scorching heat.Now, HVAC clicks are notably high-priced, and well, one can easily see why – for starters, when someone searches for their service, they need them NOW, and secondly, the job is worth good money.So, imagine their situation.

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John Jack 2020-11-09
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This external and internal analysis is beneficial in identifying your firm’s strengths and weaknesses and lets you know about any impending risks towards your company as well as opportunities of driving growth in sales, increasing revenue, and expanding audience reach.

In this blog, we are going to discuss the importance of carrying out a SWOT analysis before you start working on developing a digital marketing strategy for your business.Let’s take a look at some examples of the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis factors for a digital marketing company:Strengths:Effective brand awarenessAmple availability of skilled professionals for copywriting, search engine optimization, strategic planning, and so on.Substantial reach via social media platformsWeaknesses:Lack of access to expertiseLimitations regarding adequate budgetOpportunities:Gaps in the marketGood relationship building with media and other publicity sourcesGaining access to new technology and tools for marketingThreats:New competitors in the marketEstablishment of new rules that impact your current marketing practicesAn increasing rate of rolling employeesDETERMINE YOUR DIGITAL MARKETING GOALSOnce you know the current position of your business in the market, you can begin working on determining your marketing goals to get a clear picture of what you should do next.

Remember, your focus should be on achieving those goals; therefore, plan accordingly.DEFINE YOUR DIGITAL MARKETING STRATEGYOnce you have set your business goals, it’s time to move forward to accomplishing them.Bear in mind that it is vital to personalize your strategy.

However, we can provide a few factors to define your strategy:Create your buyer personaFirst of all, you have to divide your audience – know who your target audience is, their desires and preferences, and the ideal places to satisfy their needs.Clear marketing positioningIt’s necessary for you to be absolutely clear about your audience reach and value proposition, i.e., why should people choose your business over others like you?

You need to know the platforms where your target audience is present and employ methods to engage them effectively.Content MarketingDeveloping a content marketing strategy is crucial to drive leads to your website, engage them, and build brand awareness.

You also have to outline a particular communications plan for content marketing for each and every platform.

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John Jack 2020-11-10
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CRO or Conversion Rate Optimization fits in perfectly with most of the marketing channels.However, we don’t usually see it getting included in SEO campaigns, which is a big mistake that marketers and companies often make.While Search Engine Optimization and Conversion Rate Optimization have specific roles to play, when employed together, they can also give considerable cumulative gains and outweigh their value when used individually.In this blog, we will discuss the roles of SEO and CRO and look at the three most prominent reasons why businesses need to integrate CRO with SEO.

So without wasting any time, let’s dive into the details!THE ROLE OF SEARCH ENGINE OPTIMIZATIONBasically, SEO is set up to drive brand awareness and direct relevant traffic to your website, ideally on the web pages that best suit their search query and intent.

As an extensive form of earned media, Search Engine Optimization provides the audience with a range of brand, coverage, and topical exposure throughout the information search and purchasing process.Understanding the desired results of the users via their search behavior and available sets of data is what allows the SEO professionals to feed the marketing funnel with masses of low-cost prospects.THE ROLE OF CONVERSION RATE OPTIMIZATIONThe goal of Conversion Rate Optimization is to maximize every website interaction to improve the final value extracted.In simple words, the goal of CRO is to enhance the value you are getting from what you already have and what you are acquiring.Often, CRO can be left to stay inoperative until the required traffic level is reached in order to make crucial decisions.

Or it can also be discontinued till the time other resources, such as developer time to apply website changes, become available.Both of these instances are a mistake.3 REASONS BUSINESSES NEED TO INTEGRATE CRO WITH SEOThe role of SEO doesn’t end as soon as a prospect lands on a website.

Had that been the case, people would not regard SEO as a continuous and ‘always-on’ primary component of their marketing strategy.Similarly, CRO doesn’t simply discontinue until a certain number of users land on a website, or an organization makes developer time available for changes to take place.As a matter of fact, both of these marketing and business specializations are always required to go back closer to the best value from any site.It can be beneficial to see these subjects as overlapping instead of two entirely different specializations to promote an environment of interaction between them.The Majority of Search Opportunities Are Pre-ClickThe idea of ‘conversion’ can be advanced further to support the goals of digital marketing before users land on a site.Most of the untapped opportunities in the majority of search engine marketing lie within the gap between impressions (users see your ad) and clicks (users visiting your website).Optimizing the CTR (click-through rate) is a persistent element of delivery search engine optimization and can be vastly supported with the CTA (call-to-action) depth of expertise of the SEO and CRO specialists combined.What Is a CTA?The most obvious reason why the calls to action are used is purchases, as users might not know what to do next once they see your ad.However, the most effective CTAs are typically the ones that keep the prospects engaged with your brand before they decide to purchase, for example, free trials, signups, downloads, etc.In digital marketing, the initial conversion hindrance is resolving the complication of persuading a potential lead to click on your ad and land on your site in the first place.Everything Can Work HarderWhile we are talking about the value gained by integrating CRO with SEO in this blog, the truth is that CRO can function perfectly at a holistic level and when combined with other marketing channels like pay per click.The attitude and perpetual expectation setting of businesses that everything can work harder are what turns the spotlight on CRO with SEO and other aspects too.Usually, for any website, search engine optimization is the largest source of traffic.

Considering the low cost per visit associated with it, SEO seems to be the perfect partner for CRO.With SEO boosting the number of visitors landing on the commercially influential sections of your site, CRO has the job of continuous iterative testing, ongoing learning, and experience-based refinement.This alliance between specialist services is essential to minimize wastage and provide each area of expertise with the insights they need to achieve business goals more effectively and contribute towards success.Let’s take a look at an example to understand this approach better:Both SEO and CRO professionals focus on the same main service category page.Changes in the on-page SEO involve inserting keywords, expanding content to match new search queries and intent, implementing technical updates to rank higher in Google search results.CRO focus speeds up the page loading process and provides access to relevant content recognized as preventing conversions in the past.CRO also offers new CTA (call-to-action) messaging and positioning to aid in reading and taking action.While these changes are being implemented, the CRO team is simultaneously running an experiment on the page showing a variant of the page with a new short-form in place, which shows to half of the visitors.After almost a month of this page being active on the site, the team sees an increase in both traffic and rankings the page has acquired.

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John Jack 2021-03-18
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If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly.On the absolute top level, these include every possible way to drive traffic to your site.

By all means, you can drill this down to particular websites, but we’ll get into that in a while.Generally, if you can be extraordinary at even one of these channels, you can have massive volumes of traffic flooding into your site.Let’s discuss how to utilize these major channels to drive traffic to your website and drill down into each of them.EVERY POSSIBLE WAY TO GET TRAFFIC TO YOUR WEBSITEHere are the seven major channels you can utilize to drive traffic to your website:Organic searchPaid searchSocial mediaEmailDisplayReferral sitesDirectOrganic SearchSo far, organic search is the most potent way to drive traffic to your site.Organic search helps you get free traffic from different search engines, including Google, Bing, etc.Let’s take Google, for example.

If you search for “car maintenance,” Google will display multiple business listings offering those services.Now, if you manage to secure the #1 position for this keyword (or any relevant search term for that matter), a great deal of that organic search traffic will be navigated to your site.Remember, you can earn the top positions for various keywords in your industry by implementing multiple strategies like writing more SEO-friendly blogs, optimizing images, building backlinks, and much more.For this, all you need to do is follow the search engine’s best practices and make your site Google-friendly.And these “best practices” are no top secret either.Just visit Google Search Central to get to know these best practices that you should meet to boost your website’s discoverability and Google search visibility.Once your site fulfills Google’s best practices, you should start giving indications to the search engine.This is to inform Google that their users are discovering the information they are searching for on your website.Some indications you will want to check include backlinks and site metrics such as CTR, time on site, and bounce rate.Nevertheless, you should know that obtaining top-ranking positions in organic search results can easily take anywhere between 6-12 months or more.Organic SEO is undoubtedly one of the most effective strategies out there, but it can be too slow when it comes to producing visible results.

It takes time to do so, but the results are long-lasting, so it’s all worth it.While you should undoubtedly implement this strategy, you can also employ other channels side-by-side to generate quick results.

Thus, ensuring both short and long-term success for your business.Paid SearchWhen it comes to driving traffic from search engines, paid search is undoubtedly the quickest way to do so.The paid search involves running ads on search engines to generate traffic.For instance, when you perform a Google search for a product/service, let’s say “car repair,” you will instantly see a couple of Google ads at the top of the SERP.Now, these businesses are paying to show up at these top-ranking positions for this particular keyword.They must be paying a few dollars for this exact search term, and each keyword differs in cost depending on its overall level of competition.Despite all that, the paid search shows a very efficient and quick way to drive traffic to your site.You need to create a Google Ads account first (if you don’t already have one) to get going with paid search advertising.However, before you start running your ads, it is recommended that you get certified in Google Ads first.These certifications are free-of-cost, and without them, your advertising dollars can easily go down the drain.Social MediaThe quickest method to get social media traffic is through paid ads.All you need to do is build an ad, target it and start bringing in traffic to your website right away.Paid advertising on social media platforms can help you gain instant visibility, drive clicks, generate sales, and, therefore, increase your revenue.When you produce any content for social media, the first thing you need to do is ensure that your target audience sees it.

This will then have a snowball effect.Users you advertised to will start following you on social media and share your content with their friends and followers.Furthermore, your content might do so well that the particular social media site will start ranking it within their platform.For instance, if you are posting the content on Instagram, your top-performing content could appear on the platform’s Discover tab.Or in the case of Twitter, it might rank as a “Top Tweet.”Once this starts happening, you can dial back your paid ads and begin enjoying the organic aspect of social media.Moreover, as soon as you gain organic social media traction, your ROI shoots up since you won’t be paying for traffic any more.But the only way to truly achieve organic growth on social media is through producing valuable content regularly.To put it another way, you need to build content that your audience likes to see, engage with and respond to.Also, remember, when you are just starting out on social media, avoid picking more than two platforms.That’s because it is better to perform exceptionally well on two platforms than work half-heartedly on five.All of us know that Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest are the top social media platforms today.Pick two of these and give them your best shot.EmailEmail marketing is possibly one of the most cost-effective methods to keep driving traffic to your website and stay in touch with your recent visitors.Users who subscribe to your email list are generally the people who are most engaged with your business.Moreover, in comparison to the associated returns, the cost of email software is minimal.Even single emails can result in thousands of dollars in ROI.There are various email tools available in the market that you can use and start sending weekly or monthly emails to your subscribers.Plus, nowadays, you can even set up entirely automated email campaigns that work without even requiring you to lift a finger.DisplayThis is another type of paid traffic that can boost your overall site traffic.Display traffic is generated when a visitor lands on your website by clicking on an ad you ran on some other site.These display ads work wonders when it comes to bringing prospects back to your site.For instance, if a user saw one of your products, you could run an ad advertising the same product and target them on other sites they are visiting.This will help you keep your brand on top of mind, acquire more traffic and boost your chances of making more sales.Website Traffic as a Fast and Easy Website ConceptReferral WebsitesNeedless to say, the internet has so much more than just social media.You can take advantage of referral websites to bring in a considerable amount of traffic to your site.But do you know what referral websites are exactly?These are simple websites that “refer” their visitors to your site by including a link to it.For your brand, you can start driving referral traffic from:Business directoriesPublic forumsGuest blogsTo put things into perspective, let’s take a deeper dive into each one of these.Business DirectoriesTo begin with, you should ensure that your company is listed in all top business directories related to your business.For instance, if you own a coffee shop, you will want to make sure that you are listed on platforms like Google and Yelp.Prepare a list of all places where your customers may go to find businesses similar to yours, and then ensure you are present there.You can even step up your game by sponsoring your business listing to show up higher in such directories, which may further lead to even larger referral traffic volumes.Public ForumsAnother step that you can take to bring in referral traffic to your site is participating in public forums.For instance, platforms like Quora are “hotspots” for getting massive amounts of referral traffic.Here you can focus on a particular industry and answer different relevant questions that users put forward.You can insert useful links, such as a link to one of your blog posts, within your replies, which could get you a great deal of referral traffic.Some other popular public forums include Yahoo Answers, Quora, and Reddit.In addition to this, the same tactics might also work well on social media platforms such as Facebook and LinkedIn groups.Guest BlogsGuest blogging is yet another helpful strategy that can result in heaps of referral traffic.This is the point where you discover popular sites or blogs in your niche or industry and offer to make your blog contributions for free.They receive free content, and you get free exposure.

John Jack 2020-03-25
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You can focus on the things that can you can do right now rather on the things that you can’t do without moving outside.

The spare time you got can be utilized on the pending works in your home, and surely you will find many tasks to do.There are a lot of things in a house that can be completed only by the owner, but due to the busy schedule, they remain as they are.

It is now time to grab the necessary tools and make a perfect whole in your bedroom to hang the mirror more firmly or something similar.First of all, take a thorough look around the house and see what things you can do or fix without going outside and prepare a list.

After that, you can start with the easier tasks, and don’t forget to play the led zeppelin top songs in the background to enjoy your work.2.

It is now time to look at your garden, which used to be beautiful, but now looks almost lifeless.

Routinely water your plants and see them growing every day.

John Jack 2020-10-15
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To provide up a better and more intuitive experience to the users, the companies worldwide are now shifting their marketing focus towards the user experiences.Recently, a survey showed that the companies are excited about the opportunities bought by the customer experience, and they will beat the competitors such as mobile marketing and content marketing.

In the coming future, Customer Experience may overtake products and the cost as very crucial brand differentiators.What is Customer Experience?Customer’s insight into how a business treats them can be termed as Customer Experience.

It has a direct relation to customer satisfaction.

When the customers find your business to be customer-centric and responsive, they will like to continue your services and recommend it to others.However, it requires a lot of work, precision, and speed to collect data regarding the customer experience to get valuable insights and in-depth knowledge.

You should consider these six areas:ReachabilityService conveniencePurchase conveniencePersonalizationSimplicity and ease of useChannel flexibilityHow to Create a Better Customer Experience?Below we have mentioned some ways to achieve a better customer experience:Divide the Customers into Segments and Analyze their Experiences to Match the Needs of Each GroupIf you want a customer-centric strategy, then understanding your customers is essential.

Real-time feedback helps determine where you can make improvements, and if your products or services are correctly fulfilling customer’s needs or not.Utilize Multiple Channels to Deliver a Consistent ExperienceIt would be best if you delivered a high-quality CX time no matter when the customer is at during the buyer’s journey.

John Jack 2021-06-04
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Every year Google rolls out thousands of updates to improve the quality of search results.

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.“It’s essentially just saying, from the way that we determine which pages are relevant, we’ve kind of changed our calculations and found other pages that we think are more relevant.So it’s not a matter of doing anything wrong and then you fix it (and then Google recognizes it and shows it properly).…More it’s a matter of well we didn’t think these pages were as relevant as they originally were.

The second part of the update is yet to be released.

Regarding the second part of the update, Danny Sullivan, Google’s public Search Liaison, tweeted.

“Of course, any core update can produce drops or gains for some content.

Those who seek to perform well with search generally, including with core updates, should look to our guidance.”These updates do not require web developers to make technical changes.

John Jack 2021-05-21
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Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022.

The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity.

The approaching cookies phaseout will put pressure on the marketers to reconsider their strategies for accurate audience targeting.EXPLORING THE ALTERNATIVES TO THIRD-PARTY COOKIES FOR TARGETING AUDIENCESA great starting point for advertisers looking for alternatives to third-party cookies is publisher walled gardens, where publishers exchange free content for first-party data.

Outlining the sales funnel for your products/services will enable you to spot targeted advertising opportunities as your audience carries out research.

Use negative keywords and semantic recognition to stop your business or product from showing up in arguably humiliating or risky placements.While there is still some time to transition away from your reliance on third-party cookies smoothly, you should not wait to get started anymore.

Moreover, you can also improve MAIDs with offline first-party data, which will let you paint a much clearer picture of the specific user, their demographic data, and relevant interests.However, bear in mind that the latest updates to Apple’s iOS 14 platform may restrict such targeting on the company’s devices.

John Jack 2020-10-12
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According to research, a vast majority of all internet users worldwide watch online videos every month, with the 25-35-year-olds being the majority watchers.Considering these emerging trends, their popularity, and the array of opportunities it brings forward for the businesses, more and more people have started realizing it’s worth.

In fact, almost 87% of marketers used videos as a part of their strategy last year, according to a report.In this blog, we will discuss the top 5 most effective social media videos that you can create in just half an hour and how you can market them successfully to boost your audience engagement.Questions You Must Ask Yourself Before You Start Creating the VideosVideos continue to command and influence the social media field.

The reasons behind this immense popularity of videos can be the fact that people find them more relatable on a personal level and can follow a genuine message from the actors or vloggers.

So, before you start with the video creation process, first you need to ask yourself these few questions:How do these videos fit your complete marketing strategy?What type of emotion are you going to cast in your videos to make them more effective?On what social media platforms will you share the videos, and at what time?Who is your target audience for the videos you post?How do the videos fit into your customer journey?What will be your CTA?Top 5 Types of Social Media Videos to Include in Your StrategyWhen it comes to marketing your company, products, or services, there are numerous types of video formats that you can choose from.

You may also consider doing live interviews, chats, and Q to build relationships and stay engaged with them.Here are a few tips that you should keep in mind while going live:Use a high-quality device to ensure the sound and picture quality of your live videos are clear and engaging.Carry out a test of your entire setup to make sure your device, equipment, and everything are functioning properly before you go live.Make use of scheduling tools such as Facebook Premiere to boost your live videos’ visibility.Plan out a proper live streaming schedule to give your followers and audience something that they might anticipate and thus build their loyalty.Behind-the-Scenes VideosBehind-the-scenes or BTS videos help you in establishing a more personal relationship with your audience as they will be able to see the way you carry out your daily operations.

You can create BTS videos focusing on your production process, workplace organization, executives, employees, products or services, etc.

John Jack 2021-02-18
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Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends.

But there are numerous factors that you need to take into consideration before promoting a metric into the omnipotent KPI slot.

And even though you have already determined which key performance indicators will lead your strategic decisions, specific supporting metrics can ensure your business is on the right track to achieve your KPI goals.ALL METRICS ARE NOT KPISThough businesses use both KPIs as well as metrics to calculate some facet of the performance, and key performance indicators fall within the broader definition of metrics, the difference is noteworthy because KPIs are more crucial to your campaigns’ overall success.In essence, metrics can be defined as a quantitative unit used to track and evaluate the status of a particular process.

On the other hand, while KPI is a measurement too, it is related to a particular business goal and mirrors how successfully your business is meeting that goal.Metrics mirror how successfully a business activity is accomplished to support the key performance indicator.

For instance, MRR (Monthly Recurring Revenue) probably matters a great deal to a company offering subscription model services compared to a seasonal retailer selling Christmas trees, decorations, and accessories.Time to Narrow Down Your ListMoving your priorities in a single direction implies that your focus might be withdrawn from the rest of the areas.

So think about how these new goals might impact your business operations before establishing your key performance indicators—for instance, making your website’s organic SEO rankings your primary KPI might lessen the significance of your social media channels, which can potentially lead to siloing your social media teams.While narrowing down your potential KPIs list, keep in mind that the ones you finally commit to at last must be noteworthy, contribute to an overall goal, and therefore, convert to business benefits.

John Jack 2020-11-09
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This external and internal analysis is beneficial in identifying your firm’s strengths and weaknesses and lets you know about any impending risks towards your company as well as opportunities of driving growth in sales, increasing revenue, and expanding audience reach.

In this blog, we are going to discuss the importance of carrying out a SWOT analysis before you start working on developing a digital marketing strategy for your business.Let’s take a look at some examples of the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis factors for a digital marketing company:Strengths:Effective brand awarenessAmple availability of skilled professionals for copywriting, search engine optimization, strategic planning, and so on.Substantial reach via social media platformsWeaknesses:Lack of access to expertiseLimitations regarding adequate budgetOpportunities:Gaps in the marketGood relationship building with media and other publicity sourcesGaining access to new technology and tools for marketingThreats:New competitors in the marketEstablishment of new rules that impact your current marketing practicesAn increasing rate of rolling employeesDETERMINE YOUR DIGITAL MARKETING GOALSOnce you know the current position of your business in the market, you can begin working on determining your marketing goals to get a clear picture of what you should do next.

Remember, your focus should be on achieving those goals; therefore, plan accordingly.DEFINE YOUR DIGITAL MARKETING STRATEGYOnce you have set your business goals, it’s time to move forward to accomplishing them.Bear in mind that it is vital to personalize your strategy.

However, we can provide a few factors to define your strategy:Create your buyer personaFirst of all, you have to divide your audience – know who your target audience is, their desires and preferences, and the ideal places to satisfy their needs.Clear marketing positioningIt’s necessary for you to be absolutely clear about your audience reach and value proposition, i.e., why should people choose your business over others like you?

You need to know the platforms where your target audience is present and employ methods to engage them effectively.Content MarketingDeveloping a content marketing strategy is crucial to drive leads to your website, engage them, and build brand awareness.

You also have to outline a particular communications plan for content marketing for each and every platform.

John Jack 2020-03-19
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 A context is only the cause of encouraging a customer to take positive actions towards your brand and business.

Many people say that content is the king of online marketing, but now context is even more important.

Most likely never.Your content does not really create customer engagement; instead, it helps them to accomplish their goal.

Say you have written an article about an issue that your customers were facing, but once your visitor gets the solution, they will escape immediately.

That means its is your context that drove the engagement and even sales, not the content.Context Marketing is an innovative way of marketing where a brand develops an experience for encouraging a user to fulfill a particular requirement or current needs of the customer.In other words, it is the ability to clearly understand the objective of your customer and then make a relevant and actionable experience for them to take action.

When you are following these aspects while creating marketing content or experiences, you are actually implementing Context Marketing in your business.In short, your marketing plan, preferred platform, content, products, and services should be in the right context to your target audience.

John Jack 2021-02-01
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Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds.

This term describes what happens when a visitor lands on your website from a SERP and then returns to the search engine results page, exiting your site.

Forget about high bounce rates, low times on-page, or any other metrics that you have been told to be concerned about for SEO – this is worse than all of these.Wondering why is that so?

If your website experiences too many pogo-sticking incidents, you will soon find out Google (and other search engines) have begun demoting your website to lower rankings in the SERPs.The primary motive of search engines is to present faster and better results to the users that effectively answer their search queries as conveniently as possible.

While these aspects may come in handy, you must know the one and only most efficient way to prevent pogo-sticking is to offer meaningful, relevant, and worthwhile content writing that either answer the searcher’s query appropriately or fixes the problem they are facing.Analyze how visitors land on your website in the first place.

For example, if users are searching for “television repairers” and your page is all about buying a “new television,” then you will end up receiving bulks of traffic that jump on and immediately off your website and then keep on looking for alternatives in the SERP, resulting in high pogo-sticking rates.

John Jack 2021-02-05
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Even though a few SEO elements are not entirely within your control, there are still several things you can do to enhance your site’s SEO.This blog will discuss eight ways for auditing and improving your eCommerce website’s SEO.

So, without wasting another second, let’s dive straight into the details.Using Canonical Tags in Your Filtered PagesMost eCommerce websites have their products filtered according to different categories such as size, fit, color, etc.In case your eCommerce site has too many filtered pages, you should place canonical tags on those pages in order to avoid duplicate content.If your website has duplicate content, ranking your page in search results can become a challenge for you since your own pages will end up competing against each other to acquire the top spot in the SERPs.When you use canonical tags in your filtered pages, you inform the web crawler that this is the primary page you want to rank in the search results.Doing so not only helps you avoid the problem of duplicate content but also duplicate Google penalties.Optimize Meta Description for Each PageDo all your web pages have unique meta descriptions?Having a unique and relevant meta description for all of your web pages improves the chances of users clicking on your URL.We all know that Google treats CTR (click-through rate) as a crucial ranking factor, which means if you don’t optimize your meta descriptions for every page, you are actually putting your SEO rankings at risk.Nevertheless, if your eCommerce website has tons of pages, putting this step into practice might come across as a significant challenge to you.

In such cases, preferably, you should start by optimizing meta descriptions for those web pages that are generating the most revenue and then go down in descending order.Keyword PlacementYou should strictly refrain from stuffing your web pages with target keywords, but you might want to incorporate them strategically throughout your page to inform the search engine about the keywords you’re targeting.The best practice is to place some of your target keywords in the title, URL, description, and alt image text.Breadcrumb NavigationBreadcrumb navigation helps users navigate through a website seamlessly and also helps sort your website in a well-structured way.Moreover, breadcrumbs not just simplify things for your site visitors but also makes it easier for the web crawlers to understand your pages better, which might also help improve your page’s rankings in the SERPs.Additionally, when you do this, you will notice that Google is displaying your breadcrumbs trails in place of the permalink of your page in the search results page, which is yet another sign that the search engine itself gives prominence to breadcrumbs for SEO.However, while implementing this type of navigation, you don’t have to make things overly complicated.

All you need to do is stick to good practice standards like utilizing breadcrumb trails only when it seems logical to do so and moving from the highest to the lowest level.Optimize Your Ecommerce Website for SitelinksSometimes while browsing the internet, you must have encountered a search result with a couple of links displayed below it.

These are called sitelinks, which are intended to help the visitors navigate the particular website smoothly.However, Google clearly states that if your site structure enables the search engine’s algorithm to find good sitelinks, only then will they show sitelinks for your search results to help visitors find what they are searching for quickly and thus save them some time.That said, it is evident that sitelinks can help boost your CTR while helping the visitors navigate to your pages relevant to their interest quickly.In addition to all this, sitelinks also increases your website’s credibility since Google does not display sitelinks for a site that is not reliable or well optimized.So, if the search engine giant itself trusts your site enough to let it take up such a broad space in the SERPs, you can kind of consider it as a green light from Google.Or at least, you can presume that Google does not consider your website as dodgy or unreliable.Even though it isn’t entirely in your hands to decide whether or not the sitelinks appear for your eCommerce website, you can indeed take the following steps to improve your odds for the same.Implement breadcrumb navigationAdd a sitelink search boxStructure your site appropriatelyMake sure your internal links use anchor textDo Your Product Pages Have Reviews?Having reviews on your product pages can be beneficial for your eCommerce website in numerous ways.First things first, reviews provide vital information to users and, therefore, helps them in making better-informed buying decisions.Moreover, your web page can display a star rating in the SERPs, which will distinguish your search result from the others and thus, increase your click-through rate.You may also want to take a look at the documentation from Google Search Central to understand the best ways to structure your page in order to maximize the probabilities of your site showing review snippets in the SERPs.Website Speed OptimizationBeing an eCommerce website owner, chances are that you have already heard of how crucial it is to optimize your site speed.However, with Google’s announcement regarding the page loading speed becoming a ranking factor in the upcoming months, it has become more vital now than ever to optimize your site speed as early as possible.If reports are to be believed, more than 80% of eCommerce websites don’t satisfy the page experience standards laid out by Google.Although if we look at the bright side of the situation, this can be a golden opportunity for you to win a competitive edge over others by improving your page experience and meeting those standards.Here a few measures you can take to increase your page speed:Choose the right hosting serviceImplement lazy loading so that the images only load when the visitors scroll down the pageDiscard large components on your pageGoogle’s PageSpeed Insights can help you find out what large components are slowing down your page’s loading speed.Do You Have Informative Content on Your Website?Last but not least, it is always a smart idea to create blogs around keywords your target users are looking up.As per a recent study conducted in the US, a good majority of customers agreed that they feel more confident about buying products online from the recommendations they read in blog posts.Furthermore, it is no secret that blogs work like a charm when it comes to driving organic traffic to your site.

Therefore, it is crystal-clear that blogging for your eCommerce website can do wonders for your business in numerous ways, including:Establish trust with your target audience by offering valuable contentPosition your brand as a thought leader and expert in your industry by publishing informational content regularlyOriginal, relevant, and high-quality blog content on your website will boost your SEO rankingNevertheless, you must understand that a blog you posted today, no matter how great it is, will not start yielding significant results from tomorrow.

John Jack 2021-03-23
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Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells.

If this sounds anything like your own SEO reporting approach, you are literally passing up on many significant opportunities to retain your clients and upsell with cautiously built storytelling strategies.Good SEO reporting makes a huge difference when it comes to building trust with your clients.

Effective customer service and results are the bread and butter of every digital marketing agency, and SEO reports help us distinguish ourselves from the competition and build long-term relationships with our clients.If you are struggling to retain your clients or are just looking for a way to engage with them more, SEO reports are your answer.

It is an excellent way to show your clients what you are bringing to the table, which is all the more so crucial today to retain them.This blog will talk about all the items a useful SEO report should contain and how you can leverage storytelling strategies to establish a relationship with your clients, demonstrate the worth of your tactics, and unveil vital upsell opportunities right away!1.

KEYWORD RANKINGConsidering that search engine optimization is all about ranking particular pages for target keywords, you should incorporate keyword rankings and performance in your SEO report.

Moreover, you can use the keyword information to kickstart a discussion around user intent with your clients and bring your SEO strategy back to their overall business goals.You can leverage this opportunity to show your clients that you understand SEO is a lot more than just about keywords and Google.

John Jack 2020-05-04
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 These days most businesses are going through what seems to be the toughest time in their lifetime.

Doing so may help you in saving somewhat money in the short term, but it can pound you down in the long run.It is best to know what’s most important for now for your business’s marketing so that you can spend only on the important ads instead of cutting down the whole marketing program.

People are now staying at home all the time, and this situation is forcing people to be 100% rely on online services, solutions, advertisements, and other things.

If you are still willing to pay in the offline advertisements, then you are actually burning your money and efforts for no reason.Study The Impact on Your CustomersSuppose you are deciding to cut down the considerable budget on your marketing without thinking about how it may affect your customers.

Have you got any idea what your clients may feel about you when you will be temporarily offline or disappear from the places where you were used to be?Always study both the good and the bad consequences of your marketing decisions before applying anything officially.

Will your customers still feel safe about choosing you?

John Jack 2020-11-09
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If pushing deadlines, lack of sleep and overall lack of focus and health is giving you stress, automatically the copies you will craft will be of poor quality.Regardless of what you are writing, whether it is product copywriting, social media posts, metadata, or blog posts, this fact rings true for every instance.Forget about writing tasks; when under stress or feeling a lack of well-being, you are highly likely to make mistakes even when sending an email to a friend or family!Want to know the #1 reason for this poor copywriting?

But then again, the majority of these hurried situations can be easily attributed to a lack of effective productivity habits at the top of the workflow chain.Despite where these poor productivity habits stem from, unproductive habits and awful time management are the prime culprits here.

Stay super focused and keep these hacks in mind to maximize your productivity!Work With Zero DistractionsFirst things first – there should be zero distractions while working; none at all.No scrolling social media, no checking emails, no text messages, no phone calls, and no disturbances from family members or co-workers if working remotely.Because one thing that you need to keep in mind is distractions are the chief drivers of poor copywriting.Therefore before you sit down to work on any writing tasks, do the following:Turn off all the notifications from social media, emails, phones, etc.Keep your mobile on silent mode and flip it upside down and place it somewhere away from your reach.Only keep one window/tab open.

If you are writing online using a platform like Google Docs, just keep that tab open and if using Word, close all web browsers.Tell your co-workers or family members (if working remotely) to not disturb you while you are writing.Start Blocking Your HoursJust like conducting keyword research is a basic principle of SEO; likewise, blocking your hours is a basic principle of TMO (time management optimization).When you manage your time wisely, your productivity gets revved-up automatically.Don’t just block your hours for writing, do it for everything throughout your whole day.Start your day by planning out your entire day in portions of time.

It might seem a bit tough in the beginning (easier said than done), but eventually, it will become a habit (a good one)!While emergencies like illness or family problems might happen anytime, don’t allow anticipated emergencies like a client demanding a sudden meeting or unplanned project to confiscate your blocked hours.Simply blocking your hours will help you in streamlining your productivity.

Put this into practice, and soon you will be able to build effective copies more consistently.Prioritize Your TasksWhile you are blocking your hours, prioritize the writing projects that require your most focus and energy and do them when you are most focused and energized.Well, ideally, this time will be early in the morning before you check your social media or open/respond to emails.Just like we discussed in the first point, these two are the biggest distractions that strip your creativity levels off, and whatever the matter be (good or bad), it will stick around, even if you think otherwise.Another best time to finish off your priority tasks is after you take a quick break since your mind gets ‘refreshed’ that time, allowing you to focus better and supercharge your energy levels.Outline Your ContentThis simple hack will simplify your whole content writing process much more than you’d think, although most copywriters often ignore this step.Outlining your content will help you in organizing your thoughts and establishing a high-level flow before you dive into the more in-depth details.While you continue writing, your content’s outline will typically shift, so there’s no need to stress too much about having the ‘perfect’ outline.Just outline your thoughts in the clearest way possible and fill in the grainy details as you proceed.For example, for this blog that you are reading right now, the outline included the introduction, headings (the seven hacks), and the conclusion.It is not necessary that you outline your writing piece the moment you sit down to finish the task.

John Jack 2020-11-27
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When you work in different vertical markets, there is something you will learn instantly about CPC – it differs fiercely.For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services.Usually, if what you are advertising does not cost much, the average CPC will be low.It’s truly the work of economics for retailers and services – every sale is worth only so much, and costs that don’t align with that are illogical to spend.In short, all clothing retailers will max out around the same scopes since their margins are not utterly different from each other.

And this is likely to set the price for the specific vertical market.Nevertheless, this raises problems for cases where the cost per click is higher: each click is important and costs a great deal.Numerous retailers are happy to pay those prices either because what they are offering is worth that money or they know that they are going to recover it gradually because of the customer lifetime value.There are so many brands competing in insanely high CPC environments and working in-house to do it currently.On some days, it’s like an all-or-nothing sort of gambling, but good ROI does not necessarily have to be difficult to catch.What follows is a list of six ways that will help boost your ROI when your costs begin breaking into a sweat and help you win in aggressive and costly PPC environments.Establish Proper TrackingSeems like a piece of cake, isn’t it?It’s shocking to see brands competing in competitive and costly environments and still not tracking the phone calls triggered by their ongoing PPC campaigns.Features such as call tracking used to be a little too complex for local businesses back in the day.

Industries such as real estate, legal, or hotels and travel can usually pay above $100 per click, meaning they may lose a great deal of money if they don’t use a platform to track calls.Today, just a direct signup and a snippet on your site can offer you a fair amount of insights into where those costly leads are coming from.Doing so can help you focus your marketing budget on areas where it is best spent while freeing up your money from fumbling campaigns.Pay Attention to Keyword MatchingA lot has changed in the keyword matching world ever since Google made Exact Match… not really exact.You need to look at everything when it comes to the search queries and the way the search engine matches your keywords to them.Merely checking your broad match or modified broad match isn’t good enough anymore.So, if you want to compel the search queries to match to a particular ad group, then you need to put in more effort now than ever.Like it or not but these days, Google takes heaps of liberties with your keyword matching, like replacing terms with the ones it thinks are similar.To complicate things furthermore, Google has also stopped displaying all the search terms or queries that the campaigns are matching for to the advertisers.This means it has become even more crucial now to be as watchful as possible about your data.Launch With Bold Negative Keywords ListWhile this used to be restricted for Broad Match only, the current problems pointed out in the section above have made it all the more crucial.With Google’s Exact Match taking more liberties than before and a lack of transparency into your keyword matching, determining negatives right from the start can help diminish their impacts.The big thing to keep in mind here is that a single irrelevant click may cost you upwards of $100!So, to steer clear of such losses, the ideal thing to do is use keyword research reversedly to discover terms that you don’t want to be triggering your campaigns.You can use the Google Keyword Planner to explore the relevant terms it suggests.

Besides this, you may also want to take the help of Google’s suggestions that pop up when you enter a term in the search bar.

Go through the list and see if it suggests any long-tail terms that you strictly want to avoid.For instance, a lot of businesses exclude queries containing “jobs” because the user is seeking employment; they are not a prospect.Moreover, you can also choose to exclude queries like “customer service number” or “login” that indicate the user is an existing customer just looking for information.Assess Device Relevance for ConversionsSometimes people tend to show behavioral differences while using different devices such as laptops, tablets, or smartphones.

However, in a high-spending environment, it is not persistent.Let’s understand this better by taking a look at two examples:Let’s assume you reside in Connecticut, and suddenly, your air conditioner stops working during the month of July in the scorching heat.Now, HVAC clicks are notably high-priced, and well, one can easily see why – for starters, when someone searches for their service, they need them NOW, and secondly, the job is worth good money.So, imagine their situation.

John Jack 2020-11-10
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CRO or Conversion Rate Optimization fits in perfectly with most of the marketing channels.However, we don’t usually see it getting included in SEO campaigns, which is a big mistake that marketers and companies often make.While Search Engine Optimization and Conversion Rate Optimization have specific roles to play, when employed together, they can also give considerable cumulative gains and outweigh their value when used individually.In this blog, we will discuss the roles of SEO and CRO and look at the three most prominent reasons why businesses need to integrate CRO with SEO.

So without wasting any time, let’s dive into the details!THE ROLE OF SEARCH ENGINE OPTIMIZATIONBasically, SEO is set up to drive brand awareness and direct relevant traffic to your website, ideally on the web pages that best suit their search query and intent.

As an extensive form of earned media, Search Engine Optimization provides the audience with a range of brand, coverage, and topical exposure throughout the information search and purchasing process.Understanding the desired results of the users via their search behavior and available sets of data is what allows the SEO professionals to feed the marketing funnel with masses of low-cost prospects.THE ROLE OF CONVERSION RATE OPTIMIZATIONThe goal of Conversion Rate Optimization is to maximize every website interaction to improve the final value extracted.In simple words, the goal of CRO is to enhance the value you are getting from what you already have and what you are acquiring.Often, CRO can be left to stay inoperative until the required traffic level is reached in order to make crucial decisions.

Or it can also be discontinued till the time other resources, such as developer time to apply website changes, become available.Both of these instances are a mistake.3 REASONS BUSINESSES NEED TO INTEGRATE CRO WITH SEOThe role of SEO doesn’t end as soon as a prospect lands on a website.

Had that been the case, people would not regard SEO as a continuous and ‘always-on’ primary component of their marketing strategy.Similarly, CRO doesn’t simply discontinue until a certain number of users land on a website, or an organization makes developer time available for changes to take place.As a matter of fact, both of these marketing and business specializations are always required to go back closer to the best value from any site.It can be beneficial to see these subjects as overlapping instead of two entirely different specializations to promote an environment of interaction between them.The Majority of Search Opportunities Are Pre-ClickThe idea of ‘conversion’ can be advanced further to support the goals of digital marketing before users land on a site.Most of the untapped opportunities in the majority of search engine marketing lie within the gap between impressions (users see your ad) and clicks (users visiting your website).Optimizing the CTR (click-through rate) is a persistent element of delivery search engine optimization and can be vastly supported with the CTA (call-to-action) depth of expertise of the SEO and CRO specialists combined.What Is a CTA?The most obvious reason why the calls to action are used is purchases, as users might not know what to do next once they see your ad.However, the most effective CTAs are typically the ones that keep the prospects engaged with your brand before they decide to purchase, for example, free trials, signups, downloads, etc.In digital marketing, the initial conversion hindrance is resolving the complication of persuading a potential lead to click on your ad and land on your site in the first place.Everything Can Work HarderWhile we are talking about the value gained by integrating CRO with SEO in this blog, the truth is that CRO can function perfectly at a holistic level and when combined with other marketing channels like pay per click.The attitude and perpetual expectation setting of businesses that everything can work harder are what turns the spotlight on CRO with SEO and other aspects too.Usually, for any website, search engine optimization is the largest source of traffic.

Considering the low cost per visit associated with it, SEO seems to be the perfect partner for CRO.With SEO boosting the number of visitors landing on the commercially influential sections of your site, CRO has the job of continuous iterative testing, ongoing learning, and experience-based refinement.This alliance between specialist services is essential to minimize wastage and provide each area of expertise with the insights they need to achieve business goals more effectively and contribute towards success.Let’s take a look at an example to understand this approach better:Both SEO and CRO professionals focus on the same main service category page.Changes in the on-page SEO involve inserting keywords, expanding content to match new search queries and intent, implementing technical updates to rank higher in Google search results.CRO focus speeds up the page loading process and provides access to relevant content recognized as preventing conversions in the past.CRO also offers new CTA (call-to-action) messaging and positioning to aid in reading and taking action.While these changes are being implemented, the CRO team is simultaneously running an experiment on the page showing a variant of the page with a new short-form in place, which shows to half of the visitors.After almost a month of this page being active on the site, the team sees an increase in both traffic and rankings the page has acquired.

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