And despite the overflow of data available to marketers today, some still struggle with identifying who you are.In her blog post, Principal Marketing Manager for HubSpot's optimization team Pamela Vaughan defines personas as fictional, generalized representations of your ideal customers.Taryn Collins, content manager and Web editor for cloud platform Acquia, points out that personas are representations of real customers while segments are groups of actual customers that share similar traits.In a blog post, Gartner's VP of Content Publishing Heather Pemberton Levy writes that personas are built from a combination of the following data points:Demographic income, geography, level of education, age Psychographic values, opinions, interests, aspirations, attitudes, and lifestyles Ethnographic observations of customers in their daily routines Transactional historical customer relationship data, first- and third-party purchase data, post-sale services Behavioral: engagement across channels Buffer Content Crafter Kevan Lee also encourages marketers to check their site analytics for traffic trends; do some social listening to see what problems or concerns customers are talking about; conduct surveys to learn about customers' goals, values, and pain points; and collect feedback from other departments, like customer service.Once marketers obtain this information, Lee says they should stitch it together to bring the persona to life.There's no perfect number of personas one needs to create, but Levy says four to eight is typical.
Streaming video may be what Netflix is best known for, but now the company also offers a tool for checking the speed of your personal internet connection.You don t have to be a Netflix member to use the website, nor does it throw any ads at you.You literally just go to the website and wait for it to quickly report its findings.When you re experiencing streaming issues, fast.com allows you to check the download speeds you re getting from your Internet service provider, wrote David Fullagar, Netflix s vice president of content delivery architecture, in a blog post published today.While they re certainly useful, the company s motives in launching them are likely not 100 percent altruistic.Plus, the tool may inspire users to opt for faster internet, which would in turn improve their streaming experience — and thus their Netflix satisfaction.
In some programs, you would have to make copies of that document to distribute to each folder.In the Drive window that pops up, select My Drive.This will bring up a list of all the folders and files stored in your Drive account.Drive s Details menu can help you keep track of which folders house a particular file.Then click the Details icon—it looks like a circle with an i in the center—in the upper-right of the toolbar.Select the Details tab to see information about the file, including when it was created and last modified and what folders it s currently in.
Bitly, famous for its ubiquitous URL-shortening service, has announced that it s partnered with LetsEncrypt to bring HTTPs links to marketers using its branded domain service.With almost 27 billion links, or Bitlinks, shortened since launch, Bitly is probably the most recognizable link-shortening service on the Web.While anyone can shorten a URL through Bitly for free, Bitly has also emerged as a key tool for marketers to track how their content is being shared online and even drive traffic to mobile apps.But more than that, businesses have also been able to procure branded short links, where the bit.ly or bitly.com element of the URL is replaced by a company s own shortened domain name.The New York-based company said that it will be generating SSL certificates for what amounts to more than 40,000 Bitly-branded domains, with all links created through the platform now served as secure HTTPS links.Shortened URLs give little clue as to where the links may lead.A shortened URL could indicate a malicious website, for example, so with HTTPs now in the mix, Bitly hopes to bring a little peace of mind to not only its customers, but to its customers customers.Our upgrade will create a more secure Internet for our customers, and will specifically help our customers build trust with their users, said Matt Thomson, CPO at Bitly.This move is a stand against malicious Internet activity and its negative impact on good customer experience.
Kaspersky white hats have again ruined the Cryptxxx malware by offering victims a free decryption tool that will unwind all variants of the menace.The infuriating researchers have followed their first decryption effort that busted up the earlier Cryptxxx variant causing VXers to re-write and reissue a patched ransomware release.Stranger contacted me via tweet.Thanks to @kaspersky RannohDecryptor, I have his files back.— ɹǝʞɐɯuıɐɹ @R41nM4kr May 9, 2016Researches may find themselves in an arms race with Cryptxxx should the authors weather the decryption storm and keep producing fixed variants.Or they may like Linux.Encoder seemingly succumb to the barrage of attacks by meddling white hats some of whom go as far as to release surreptitious deliberately-weakened ransomware blueprints in a bid to waste the time of copy-and-paste VXers.
Netflix really wants to show you how fast or slow your Internet connection is, and to do so it has launched a new website at Fast.com that conveys the real-time speed of your connection to the Web — it s designed to give people greater insight and control of their Internet service.It looks like Netflix procured the Fast.com domain last month and, according to a filing with the United States Patent and Trademark Office USPTO , it s in the midst of trademarking the Fast logo.It works globally, on mobile Internet or domestic broadband, and it displays the speed of your connection, in megabits-per-second, at any given moment.The launch comes just a few weeks after Netflix introduced new cellular data controls to let users tweak the quality of their video streams, so that those on patchier connections can select lower-quality streams.Fast.com does seem like a random product on the surface, especially given the myriad of existing speed-test tools online, but Netflix wanted something of its own, that works in real-time, and which is devoid of any annoying distractions such as ads and other bells-and-whistles.Netflix s new speedtest tool actually links directly to Speedtest.net to allow you to compare the results and we can confirm they are accurate .We all want a faster, better Internet, yet Internet speeds vary greatly and can be affected by other users on your network or congestion with your Internet service provider,  said David Fullagar, vice president of content delivery architecture at Netflix, in a blog post.Using Netflix servers, fast.com works like other globally available tools including speedtest.net, and the results should be similar in most cases.
Android has been leading the way in smartwatches ever since the market was born back in 2013.Google has since taken the route of open collaboration – partnering with other tech manufacturers and even watch makers to come up with a range of designs.With each of the speakers wearing a smartwatch, it was only right that Google address wearables during the I/O keynote.As part of the update, two new features stand out that will make both those already with or without a smartwatch sit up and take notice.The actual interface is being broadened too, with handwriting tool for replying to messages, and a keyboard to enable users to reply on their watch face has also introduced.The Apple Watch s arrival has caused some disruption and more attention to fall upon the wearables market, so Google has opted to go for increasing functionality and untethering the device from the phone as a way to hit back.
MoreThe logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain View, California February 6, 2013."We're really focused on using what LinkedIn is already good at," said Maryam Ghofraniha, the company's head of global partnerships.In 2013, apartment-letting website Airbnb launched a tool allowing its hosts to offer free accommodation to disaster survivors and people aiding them.This week San Francisco-based tech firm Open Garden - which has collaborated with OCHA - will launch an emergency alerting service that enables organizations to reach people on their smartphones even when cellular networks and internet access are unavailable.Now it provides other essentials for war-hit Syrians on the move: mobile phone charging and wi-fi points.For more on the World Humanitarian Summit, please visit: http://news.trust.org/spotlight/reshape-aid Reporting by Magdalena Mis; additional reporting by Megan Rowling in Barcelona; editing by Ros Russell; Please credit Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers humanitarian news, women s rights, corruption and climate change.
From Marketing Land:Data provider Acxiom opens up its turnkey marketing analytics environmentMay 17, 2016 by Barry LevineCalled Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company s 2014 LiveRamp acquisition.9 reasons you should attend SocialPro in Seattle this JuneMay 17, 2016 by Marketing LandAre you a professional social media marketer focused on driving results for your company or clients?Botnet hijacks search results to siphon Google AdSense for Search revenueMay 17, 2016 by Ginny MarvinThe click-fraud botnet Redirector.Paco has infected nearly 1 million computers worldwide since 2014, according to researchers.Email provider Bluecore, UGC platform Olapic team up to use consumers photos in marketing emailsMay 17, 2016 by Barry LevineThe collaboration points to the growing incorporation of user content into more marketing channels.Google launches their new mobile-friendly testing toolMay 17, 2016 by Barry SchwartzGoogle revamped the mobile-friendly testing tool after its launch back in November 2014.The Biggest Mistakes in Usability Testing, www.uxmatters.comAmazon Wants Alexa to Take Control of Your Smart Home, www.wsj.comConnexity, Inc. Launches Enhanced AudienceView, connexity.comFirst Intentionally-Initiated Out-of-Stream Format Displays Both Direct Response and Engagement Ad Creative, www.vibrantmedia.comLatest Hootsuite App Dynamically Manages Social Between Desktop and Mobile, hootsuite.comMavrck Launches Beta Program for Pinterest Influencer Activation Engine, www.mavrck.coNetLine Advances with Account-Based Marketing Platform Powered by First-Party Intent Data, www.prnewswire.comProgress Announces New Digital Transformation Solutions to Combat Digital Denial, www.businesswire.comFive Questions You Need to Ask Before Purchasing New Technology, www.marketingprofs.com30 Practical Tips for Producing Great Facebook Live Videos, www.problogger.net5 Best Practices to Consider Before You Use Livestreaming Video, blogs.constantcontact.comTwitter is testing a Periscope live-streaming button inside its mobile apps, techcrunch.com
Netflix has unveiled a free tool for measuring Internet speed — no subscription needed.All you have to do is go to Fast.com, and the tool will measure your Internet speed at that particular moment, whether you re on mobile or broadband.We all want a faster, better Internet, yet Internet speeds vary greatly and can be affected by other users on your network or congestion with your Internet service provider, David Fullagar, Netflix s vice president of content delivery architecture, wrote in the post.When you re experiencing streaming issues, fast.com allows you to check the download speeds you re getting from your Internet service provider.Fast.com works like similar tools out there, and Netflix s site even provides a link so you can compare its results with speedtest.net.But Netflix points out that its tool has no ads.This rollout comes a couple of weeks after the company launched a way for its subscribers to control their data use when they watch Netflix.That move came in response to complaints over Netflix throttling video streams to mobile users.In addition, Netflix has an ISP Speed Index that measures average monthly speeds of actual Netflix streams during prime time hours.
Video game maker Activision Blizzard wants to make e-sports mainstream by bringing video game competitions not to television, but to the world s largest social media company.The California-based company s Media Networks unit announced this month a trio of plans intended to increase awareness of e-sports, hooking viewers with specially formatted videos and smarter statistics.Photo: AFPClosing the gap will be crucial to attracting advertisers, which eSports teams, organisers and companies such as Activision Blizzard expect to be a top source of income for the fledgling industry.But Mike Sepso, senior vice-president of Activision Blizzard Media Networks, says his team will focus on Facebook, as video viewing there has skyrocketed.The size of the audience and the rapid pace of video consumption on Facebook has a lot of advertisers interested in it, he says.Match broadcasts should get a new look in the coming weeks as Activision Blizzard rolls out a new tool that automatically analyses statistical databases and pops findings onto the screen.
This calculator from MarketWatch considers the potential return you d get by leasing and investing instead of buying.As MarketWatch explains, the argument against leasing often comes down to you ll have nothing to show for your money, and that argument doesn t consider the opportunity cost.You could potentially invest the purchase price of the car and earn a return on it instead.Of course, you can t predict the market return, and this implies you would actually invest the money instead of just spend it.So there are even more variables to think about.You enter your details, including the expected return, and the tool tells you at what price point leasing would outweigh buying.
Courts in the US have consistently held that search engines have almost total discretion over the content on their pages and ranking algorithms under the First Amendment of the US Constitution.However, a court in Florida has now allowed a case against Google to proceed, in which the search engine manually removed links it categorized as pure spam and in violation of quality guidelines.According to the facts laid out in court documents, in 2014 e-ventures was notified by Google that 231 websites owned by e-ventures were being manually removed by Google from all of Google s search results because they had been identified as pure spam.'The plaintiff argues its sites were not spam, that Google delisted it erroneously and that it has suffered irreparable harm as a result.The factual essence of those claims is that Google capriciously removed plaintiff s sites in violation of its own policies and sought to use delisting as a tool to force plaintiff to buy AdWords.But the ruling is noteworthy because it seems to fly in the face of established legal precedent.
A developer known for impressive gaming technology is helping development teams that are doing cool things with and for its engine.Develop Epic Games has given out $75,000 in total to five teams as part of its Unreal Dev Grants program, which it created to reward innovative projects built for and with its Unreal Engine 4 development tool.Simply put, we succeed when you succeed, Epic notes on the Unreal Dev Grants website.Unreal Dev Grants can give you the boost you need to take your project beyond working prototype.Epic wants to help you focus more on creation and worry less about keeping the lights on.The recipients, consisting of game and plugin makers, include:
But what happens after you ve earned yourself a top spot in Google search results pages?Contrary to popular belief, ranking for particular keywords is only half the battle.Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.However, even if you can t get it that low, consider that every second you shave off of your page load time reduces page abandonment.If you re still having issues with your loading speed, then you can also try out a tool called Google PageSpeed Insights, which will help identify the specific issues slowing down your website load time and suggest ways to fix them.Don t overdo it by adding a plethora of links to your existing article content.
Android Pay has launched in the UK, causing plenty of excitement amongst people who don t simply like to fling their money around, but like to fling it around quickly, digitally and contactless-ly.It stores your credit and debit cards on your Android-running device, letting you pay for stuff with your phone or tablet.The biggest and best Android handsets on the market, apart from the OnePlus 2, have NFC on board, as do most mid-rangers.There were some big names missing from Google's compatibility list, however, including American Express, Barclays, Royal Bank of Scotland and Santander, though the company said it was working on getting more banks involved.An in-built card-scanning tool does the rest of the work.Furthermore, if you lose your phone, you can remotely lock or wipe it using the Android Device Manager tool.
At its Google I/O developer conference in Mountain View, California, today, Google is announcing a new tool for developers to use if they d like their applications to integrate with Google Classroom, a cloud service for handling assignments, coursework, and grades.Learning tools can focus on creating great content, and use Classroom to manage the workflow for assignments created with their content.And the existing Classroom API is getting more powerful — it will be able to work with the Google Drive folder for a given course.Applications can use this new functionality to store files in the same Drive folder as the rest of the resources in a class, or use course groups to manage file sharing permissions, Kupershlak wrote.The enhancements come as other companies strive to make their core products more widely relied upon in the education sector.In March Apple launched a Classroom app for iOS alongside the release of iOS 9.3, and in April Microsoft launched an app called Classroom in preview for Office 365 Education customers.Earlier this month Dropbox, which competes with Google Drive, launched an Education tier.Google has gained share with its Chromebooks, which lean heavily on cloud storage that companies provision through Google Apps for Education.
Google Home Assistant Specs Release DateAmazon s Echo is already a popular tool that many of you may have already purchased, but Google isn t going to sit idly by as Amazon handles you questions.Just like with Echo, you ll be able to ask Google Home to do a bunch of things for you, including providing answers to your questions, and controlling other apps.Google Home lets you enjoy music and entertainment, manage everyday tasks, and ask Google questions.Google Home will work in all rooms of your home, and will let you manage to-do lists, shopping lists, set alarms, and timers.Thanks to the sharing economy, living in five different cities in five years has never been more doable.Show entire article
Drones may help keep the lights on and the stove fires burning.PG is testing drones for monitoring electricity infrastructure and is working with NASA to use the unmanned aerial vehicles to spot gas leaks.The utility has two testing programs underway, to address issues in both gas and electricity services.A recent drone flight over a hydroelectric plant in the Sierra Nevada mountains outside Fresno marked PG s foray into drone testing.For humans to inspect facilities such as the Balch Powerhouse in the Sierras, fall-protection equipment is required for the risky work that requires a significant investment in training and protective equipment, according to PGThe utility hopes to use drones to assess power lines and other equipment in remote areas.for increasing reliability of our service and response time to outages, PG executive Pat Hogan said in a press release.On the gas side, the utility is working with NASA s Jet Propulsion Laboratory and other researchers to test a drone-borne NASA laser-based sensor to detect gas leaks from the air.The ability to deploy and aerial methane-detection tool over long distances and in remote areas could signal a major turning point in future gas-leak detection capabilities for PG, and the larger utility industry as a whole, said PG executive Jesus Soto.The utility said it was also looking ahead to using drones for storm and disaster response.Using drones to capture high-resolution imagery in real time will help speed up damage assessments and the deployment of the right resources to restore power.
From Marketing Land:VR is coming to the Google Play store this fall with DaydreamMay 18, 2016 by Ginny MarvinGoogle s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.Amazon reaches $100B in annual salesMay 18, 2016 by Amy GesenhuesCEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announcedMay 18, 2016 by Danny SullivanGoogle announces its rival to the Amazon Echo, unveils yet another messaging app.How to understand the value of content and measure digital emotionMay 18, 2016 by Erika TrautmanColumnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsContent MarketingConversion OptimizationCopywriting, Design & UsabilityDomaining.Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, www.thedomains.com.VIP breaks new TLD launch records, domainnamewire.comE-CommerceCould Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.comEBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.comGap CEO says the company would be delusional not to consider selling on Amazon, qz.comIs omni-channel retail a delusion?, econsultancy.comTop Ecommerce Merchandising Tactics, smallbiztrends.comEmail MarketingIndependence Day Email Campaigns: Don t throw away your shot!, blog.movableink.comThe Time-Saving Secret to Grow Your Email List, blogs.constantcontact.comGeneral Internet MarketingBrand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.comHow to Grow Marketing Innovation In-House, adage.comHow to Personalize Ads & Stop Annoying Users, blog.marketo.comInternet Users Want a More Personalized Ad Experience Report , www.adweek.comSteal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.comWhy You Must Get Scrappy with Your Marketing, www.ducttapemarketing.comInternet Marketing IndustryAberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.comCrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.comHookLogic Expands Network in Effort to Extend Brand Clout, adage.comOpenprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.comYuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.comMarTechMarketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.comMarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.comWhy chief digital officers are all the rage, www.internetretailer.comMobile/Local Marketing5 Things You Need to Know About Mobile Ad Blocking, www.tune.comA better approach to app monetization, venturebeat.comBig Updates for Yahoo Mail Apps, yahoomail.tumblr.comThis one factor keeps people coming back to their favorite apps, www.businessinsider.comWhy marketers should be A/B testing mobile apps, www.retaildive.comReputation ManagementTo rebrand, or not to rebrand?That is the question, econsultancy.comSocial Media Here and Now – Facebook s First 3D-360 Film, media.fb.com11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com2012 LinkedIn Security Breach Strikes Again, www.adweek.com4 Secrets to Building Social Momentum, contentmarketinginstitute.com5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.comFacebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.comGoogle and Facebook still dominate tracking on the web, www.theverge.comHow Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.comHow Sports Fans are Using Facebook Reactions, www.newswhip.comHow To Create Perfect Posts, unbounce.comHow to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.comHow To Use Facebook Chat Bots to Market Your Business, smallbiztrends.comHow To Use Snapchat Effectively For Marketing, www.searchenginepeople.comPublishers and brands, get ready for the Snapchat algorithm, digiday.comSnapchat s newest power users: Entrepreneurs with advice for startups, digiday.comSnapchat s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.comSocial Contests in 2016 – Why You Can t Ignore Them, www.jeffbullas.comWhat if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.comWhy Employees Don t Share Company News on Social Media, www.marketingprofs.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
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