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The pandemic has kept us apart from loved ones and friends, heightening our need for social interaction and touch. Since dogs provide us with much of what humans crave, like companionship, friendship and snuggles on demand, it’s no wonder the pandemic has heralded in a boom of new dog owners.No one knows this quite so well as Olivia Irvine, customer care manager at London’s leading dog grooming specialist, Purplebone, where she’s been working for the past six years and now manages everything across two sites, one in Notting Hill and the other on Hillgate Street in Kensington. Purplebone was founded by couple Julian Victoria and Jacob van Nieuwkoop as a retail and grooming parlour 11 years ago, after they were disappointed with the existing grooming options available for their four dogs.Watch to see Irvine and Purplebone’s groomers in action - as well as their adorable clienteleLife at Purplebone is as fun and full of excitement as you’d expect as bulldogs and bernedoodles (a popular Bernese mountain dog and poodle cross), cockapoos and cavapoos, lurchers and labs trot through the salon’s doors daily for a range of treatments, from a simple wash and tidy to an allover puppy groom to a blueberry facial - a favourite with bulldog clients. It’s the go-to destination for the much-loved dogs belonging to a slew of celebs like the Beckhams, the Lampards, the Barlows, Alan Carr, Lily Allen, Middle Eastern royals, as well as the rest of us mere mortals. Irvine works alongside eight grooming staff - including two new hires since the pandemic started - to accommodate as many as 35 dogs a day across both locations.If you think grooming is an indulgence for over-pampered pooches, think again: Purplebone helps to care for dogs’ health, with ultrasound teeth cleaning, nail grinding, and, most crucially, detangling knots and ridding skin of any debris that’s burrowed in, a common - and potentially problematic - issue known as matting.“Matting is probably the most important aspect of dog grooming,” Irvine tells us. “Since lockdown, I’ve come to realise dog grooming is a necessity - it isn’t a luxury.” Most owners don’t consider their dogs’ coats and hair type when purchasing pooches, but they should: breeds like cavapoos and cockapoos, susceptible to matting, can experience extreme discomfort as a result. When knotted hair gets too tightly wound, it can pull on the dog’s skin, leading to rashes, scratching of the area and debris getting pushed further into the skin and causing a whole host of other issues.There’s no shortage of comedy stories when your clients are on four legs: some dogs come in for love, lavishing their masked groomers with kisses throughout their sessions. Others, especially larger breeds like Great Danes, come to party (“they start off timid but by the end they just want love and loads of cuddles. They go mad, they run around,” says Irvine), while some particularly gifted groomers are able to encourage their dogs to snooze right on the grooming table. Fun fact: groomers are talented dog whisperers, but not-so-skilled when it comes to handling doggie accessories. “Groomers are absolutely terrible with putting on harnesses - they cannot figure it out for the life of them,” Irvine says.When the pandemic forced Purplebone’s doors to close on March 19, 2020, in some ways, the business was ready for it: the grooming service had gone cashless using Square six months prior to the first lockdown. Clients save their card on file, it’s charged remotely and it minimises contact between clients and staff. “Square had a huge influence on that: going cashless seemed unrealistic at the time but people are a lot more open to it now. It’s a lot easier,” explains Irvine. “When we came back, I realised how useful the contactless reader was. The fact that we could take everything out to them, and they could still pay - really big for us,” Irvine says. Square’s contactless reader allows her to multitask: one client can be collecting and making payments outside, while another is shopping for treats indoors. The Square Register is another bonus: not only is it sleek and lovely to look at, but it’s user and client-friendly, too.“The client can see everything that I’m doing, and that’s a huge benefit with Square,” explains Irvine.In lockdown 1.0, Purplebone’s role turned educational: the team sent out helpful emails to clients to guide them through brushing and grooming at home, and made some informational online videos. Irvine spent her days answering phone calls and helping clients remotely. “I care about these dogs. It’s really important that clients had the support from us to teach them from afar,” she says.When the salons reopened in May, the strictest safety measures were in place: PPE, splitting staff out between both locations and carefully marking out all areas for social distancing. The biggest change, however, was for clients, who were no longer able to come into the salon to drop off their dogs, but had to wait outside, which required patience and trust on their part.Purplebone’s role in the community also shifted: in the first lockdown, it wasn’t considered an “essential” business, for grooming or retail. Purplebone also sells a range of chewing treats, as well as three different shampoos and a conditioner, to both local and international customers.From the second lockdown, Purplebone has been deemed “essential” - no surprise when the business had to launch a temporary service called the “Covid-19 groom,” to help dogs suffering from severe matting, who needed their hair completely shaved off for their own welfare.The pandemic hasn’t just been responsible for a dog ownership boom. It’s changed how humans rely on pets: for many of us, our dogs have become our reason to get up each morning, or to leave the house for a walk every day. It’s not just dogs who are dependent on humans, anymore: we’re much more reliant on our pets for emotional support now.“Personally, my role has changed,” explains Irvine. “I now find myself on the educational side, calming a lot of our clients. If the owner is nervous, the dog is nervous.” Irvine has also noticed a lot more separation anxiety in puppies who are used to being home with their owners 24/7, and who haven’t had a chance to experience much alone-time or socialisation with other dogs.Purplebone has more new clients than ever before, and those clients return more frequently for treatments now that they realise what a difference it makes.“A lot of our clients came back and said: ‘I didn’t realise how hard your job was’. People did think of us as a luxury, but now there’s a greater appreciation for our groomers,” Irvine notes. 
Chess training for beginner and intermediate level players to quickly & easily improve at chess and increase their chess rating.fide rankingHave you ever wanted to improve at chess and tried and found it hard and given up?Don't worry, many people have done this and for many who enjoy chess, they spend their whole life trying to improve at it!In theory, improving at chess is simply a case of learning to find the best move to play in each position for each player.The player who finds the least good moves usually loses.However, even this model is flawed.In many positions the best move in that position will not be the best after at least 2 or 3 more moves from the opponent.This means, that for every position, once you decide the probable best move for that position, you must consider at least 2 or 3 moves ahead with best play from your opponent.
Smartphones are an inseparable part of our lives.If our phone is taken away from us for even a day, for most of us it’s like being deprived of a basic need.We store all kinds of data in our phone – contacts, photos, videos, personal data, documents; we use numerous apps for making our lives easy – banking, insurance, online shopping, stocks, real estate; we rely on our phones for communication and socialising – chatting and video calling, social media, emails, professional groups; the list is endless with what phones can be used for.Needless to say, if one loses their phone or it gets stolen, all that data and information is at risk.If there was no screen lock on the phone, the person who has or finds the phone can do serious damage if they want to.For instance:Access photos and videos and use them unethically.Access the contacts in the phone and harass them by crank calling, or sending unethical or threatening messages, or worse.We log in to apps and never log out.On some apps like those of online shopping or food delivery, we save our card details.
Videos are a great way to show what your business is doing.When you order a custom trade show ipad stand from Branded Canopy Tents, you know you’re getting a high-quality marketing product.Designed for maximum stability and support, our custom TV stands are ideal for promoting your business, products, and services.Contact Us   Branded Canopy Tents   San Francisco Office   1390 Market Street,Suite 200   San Francisco 94102 USA   [email protected]   Website:-   Google Map URL:
SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right. Continue reading → The post SEO Is Important for YouTube Too appeared first on Content Marketing Institute.
A very simple definition of a product demonstration video is that it showcases how your product or services work.Such videos can be made by shooting the products, using 2D or 3D animation, motion graphic, stop motion, live shoot and so on.We at video explainer mumbai do just this, we make product and service demo videos.This is a curated list of the best demo videos of 2021 that we have brought for you.If you too want to create a similar, do call us or contact us by visiting our website and we will do our best to help you.These examples help to cover a wide range of video formats, but they all use unique, memorable tactics — energetic music, animation, screen recordings — to capture the attention of potential users.Read More:- Stunning Product Demo Video Examples of 2021
Selling online nowadays can be very difficult because of the competition and also the variety of online platforms.In this scenario, one should learn how to sell online through online courses.These courses include videos and programs which teach how to sell online with maximum gains.If anyone wants to buy these courses then visit Nine University that provides online Amazon FBA courses and training to the sellers.These courses help to build and enhance the skills of the seller and teach them how they can build their business in this competition.
Studio52, a leading audiovisual media production company in Dubai, was recently featured by Village Talkies in their list of "Top Animation Explainer Video Production Companies in Riyadh, Saudi Arabia".It feels great to be acknowledged by a peer company as one of the "Top Animation Explainer Video Production Companies in Riyadh, Saudi Arabia".It's not every day that you see a competing brand acknowledge your work.This year is truly bringing us good surprises one after the other.Village Talkies is a professional corporate video production house and animation company in Riyadh, Saudi Arabia.This year it listed some of the best animation video makers in Riyadh, Saudi Arabia, and Center East including Bahrain and UAE.We are happy to be a part of this list that acknowledges the remarkable work being done by all the animation video companies in Riyadh.Since our establishment, Studio52 has worked with many clients and committed to delivering quality results every time.We aim to deliver excellence in every project we undertake, be it customizing needs according to the client's request, handling tight deadlines, or giving creative solutions.
Products that can be sold and delivered digitally are called digital products.In addition, digital products are sent electronically to customers via email or can be downloaded directly from the Internet.The best marketplace to sell digital products online are IT & software, audio & video files, eBooks, Website Design Templates, Games, Digital Photos, Gold Fund or Shares Traded on the Digital Marketplace, Online Classes.For entrepreneurs, the marketplace to sell digital products offers numerous benefits.Inventory never becomes a problem, there is no need to find a place to store your products and, in most cases, customers can get their product immediately with the purchase.Looking to the marketplace to sell digital products and wondering where you should sell to?best digital marketplace targets different industries and product offerings, but each can help you build a page, post-digital elements like eBooks, music, videos, and even PDF files.Business Model Of Digital Products MarketplaceThe digital product market sustains independent business models.The supply chain is completely different from the supply chain of an ordinary physical store.There is no burden to keep a physical stock when it comes to digital products.
You could have previously believed that video was only anything obtainable to large businesses with deep pockets.Get far more information about companies that produce web videosWhat Are Video Production Services?Your local video service can do a lot more than hold a camera for you.Irrespective of what your idea is to get a video, they will enable you to carry it out from begin to finish or they could just present help at key points.There's much more for your video plans than you may consider.Immediately after you have come up together with the concept and written a script, you'll need to prepare the setting and possibly actors.Should you just have a rough notion of what you desire and usually do not possess the time or the creativity to express it, let somebody from a video service initiate the creative process for you.
We will provide some valuable tips in this article that can help you optimize your video content and enable you to increase conversions.Video Optimization: Why is it Important?Videos have become one of the most essential marketing channels all across the world.Be its global brands, market-leading influencers, or small businesses.More than 85 percent of companies are using video content as their marketing tool.Looking at this data, it is clear that it will bring you high conversions if you upload more high-quality video content on your web pages.To achieve that, you will need to follow these best practices to optimize your video content for fast loading.Which are the Best Video Formats to Use for the Web?WebM and MP4 can pack vast and high-quality video content despite their small size for files.While all browsers support MP4, WebM is currently supported by Firefox and Chrome only.
The report "Crawler Camera System Market by Component (Hardware, Software, Service), Application (Drain Inspection; Pipeline Inspection; Tank, Void, and Cavity/Conduit Inspection), Vertical (Residential, Municipal, Industrial), and Region - Global Forecast to 2025", is projected to reach USD 353 million by 2025 from USD 145 million in 2019; it is projected to grow at a CAGR of 14.5% during the forecast period.The major drivers for the market’s growth are the rising demand from residential and municipal applications, increasing government mandates and regulations for pipeline assessment, growing demand for advanced inspection systems for underwater operations, and growing demand for sewer inspection.The introduction of magnetic crawlers will create growth opportunities for crawler camera system manufacturers.Download PDF Brochure @ inspection application of crawler camera system market to grow at highest CAGR during forecast periodPipeline inspection using crawler camera systems is a speedy and cost-effective method for various industries such as oil & gas, water management, nuclear power, etc.If they encounter a blockage, they send a clear image to the monitor and reverse to make room for cleaning the clogs or blockages.Crawler camera systems can replace ultrasound and magnetic imaging, which are far more expensive and far less adaptable to the conditions in most field operations.Pipeline inspection with crawler cameras can be done in diameters as little as six inches, with zoom head capability in pipes of eight inches in diameter or larger.
Posted by AndrewMillerToo often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. We have a lot of historical data for bank websites, so comparing pre/post COVID data would be easier than starting from scratch. I’ll share how I did it below. But first, I want to share WHY I think sharing this type of research is so important for the SEO community. Why validate SEO best practices with data? It’s a great time to be an SEO. We have amazing tools and can gather more data than ever. We have thriving communities and excellent basic training materials. Yet, we often see our craft distilled into overly-simplified “best practices” that are assumed to be universally true. But if there’s one universal truth in SEO, it’s that there are no universal truths. A best practice can be misinterpreted or outdated, leading to missed opportunities or outright harm to a business. Using the increasing importance of CWV as an example, SEOs have an opportunity (and obligation) to separate fact from fiction. We need to know if, and by how much, CWV will impact rankings over time so we can prioritize our efforts. We can elevate our SEO game individually and collectively by testing and validating best practices with research. It just takes a curious mind, the right tools, and a willingness to accept the results rather than force a narrative. Failing to validate best practices is a liability for SEO practitioners and shows an unwillingness to challenge assumptions. In my experience, a lack of data can lead to a senior stakeholders’ opinions carrying more weight than an SEO expert’s recommendations. Start by asking the right questions Real insight comes from combining data from multiple sources to answer critical questions and ensure your strategies are backed by valid data. In my analysis of local banks, I started by listing the questions I wanted to know the answers to: What characteristics are shared by top-ranking local bank websites?Who are banks actually competing against in the SERPs? Is it primarily other banks?How do competitive SERPS change based on when/where/how users search?How can smaller, local businesses gain an edge over larger competitors from outside their region? How does SERP composition affect a bank’s ability to rank well for targeted keywords?How important are Core Web Vitals (CWV) for rankings? How does this change over time? You could run this same analysis by replacing “banks” with other local business categories. The list of potential questions is endless so you can adjust them based on your needs. Here’s an important reminder - be prepared to accept the answers even if they are inconclusive or contradictory to your assumptions. Data-driven SEOs have to avoid confirmation bias if we’re going to remain objective. Here’s how I analyzed 50,000 search results in a few hours I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywordsScreaming Frog to crawl websites and gather technical SEO dataPower BI to analyze the large data sets and create simple visualizations Step 1: Determine your data needs I used US Census Bureau data to identify all cities with populations over 100,000, because I wanted a representation of local bank SERPs across the country. My list ended up including 314 separate cities, but you could customize your list to suit your needs. I also wanted to gather data for desktop and mobile searches to compare SERP differences between the device types. Step 2: Identify your keywords I chose “banks near me” and “banks in {city, st}” based on their strong local intent and high search volumes, compared to more specific keywords for banking services. Step 3: Generate a STAT import file in .csv format Once you have your keywords and market list, it’s time to prepare the bulk upload for STAT. Use the template provided in the link to create a .csv file with the following fields: Project: The name of the new STAT project, or an existing project.Folder: The name of the new folder, or an existing folder. (This is an optional column that you can leave blank.)Site: The domain name for the site you want to track. Note, for our purposes you can enter any URL you want to track here. The Top 20 Report will include all ranking URLs for the target keywords even if they aren’t listed in your “Site” column.Keyword: The search query you’re adding. Tags: Enter as many keyword tags as you want, separated by commas. I used “city” and “near me” as tags to distinguish between the query types. (This is an optional column that you can leave blank.)Market: Specify the market (country and language) in which you would like to track the keyword. I used “US-en” for US English.Location: If you want to track the keyword in a specific location, specify the city, state, province, ZIP code, and/or postal code. I used the city and state list in “city, st” format.Device: Select whether you would like Desktop or Smartphone results. I selected both. Each market, location, and device type will multiply the number of keywords you must track. I ended up with 1,256 keywords (314 markets X 2 keywords X 2 devices) in my import file. Once your file is complete, you can import to STAT and begin tracking. Step 4: Run a Top 20 Report in STAT for all keywords STAT’s built-in Google SERP Top 20 Comparison report captures the top 20 organic results from each SERP at different intervals (daily, weekly, monthly, etc.) to look at changes over time. I did not need daily data so I simply let it run on two consecutive days and removed the data I did not need. I re-run the same report quarterly to track changes over time. Watch the video below to learn how to set up this report!  My 1,256 keywords generated over 25,000 rows of data per day. Each row is a different organic listing and includes the keyword, monthly search volume, rank (includes the local pack), base rank (does not include the local pack), https/http protocol of the ranking URL, the ranking URL, and your tags. Here’s an example of the raw output in CSV format: It’s easy to see how useful this data is by itself but it becomes even more powerful when we clean it up and start crawling the ranking URLs. Step 5: Clean up and normalize your STAT URLs data At this point you may have invested 1-2 hours in gathering the initial data. This step is a bit more time consuming, but data cleansing allows you to run more advanced analysis and uncover more useful insights in Screaming Frog. Here are the changes I made to the STAT rankings data to prepare for the next steps in Screaming Frog and Power BI. You’ll end up with multiple columns of URLs. Each serves a purpose later. Duplicate the Ranking URL column to a new column called Normalized URL. Remove URL parameters from the Normalized URL fields by using Excel’s text to columns tool and separating by “?”. I deleted the new columns(s) containing the URL parameters because they were not helpful in my analysis. Duplicate the new, clean Normalized URL column to a new column called TLD. Use the text to columns tool on the TLD column and separate by “/” to remove everything except the domain name and subdomains. Delete the new columns. I chose to keep the subdomains in my TLD column but you can remove them if it helps your analysis.Finally, create one more column called Full URL that will eventually become the list of URLs that you’ll crawl in Screaming Frog. To generate the Full URL, simply use Excel’s concatenate function to combine the Protocol and Normalized URL columns. Your formula will look something like this: =concatenate(A1, “://”, C1) to include the “://” in a valid URL string. The 25,000+ rows in my data set are well within Excel’s limitations, so I am able to manipulate the data easily in one place. You may need to use a database (I like BigQuery) as your data sets grow. Step 6: Categorize your SERP results by website type Skimming through the SERP results, it’s easy to see that banks are not the only type of website that rank for keywords with local search intent. Since one of my initial questions was SERP composition, I had to identify all of the different types of websites and label each one for further analysis. This step is by far the most time consuming and insightful. I spent 3 hours categorizing the initial batch of 25,000+ URLs into one of the following categories: Institution (banks and credit union websites)Directory (aggregators, local business directories, etc.)Reviews (local and national sites like (content about banks on .edu domains)Government (content about banks on .gov domains and municipal sites)Jobs (careers sites and job aggregators)News (local and national news sites with banking content)Food Banks (yes, plenty of food banks rank for “banks near me” keywords)Real Estate (commercial and residential real estate listings)Search Engines (ranked content belonging to a search engine)Social Media (ranked content on social media sites)Other (completely random results not related to any of the above) Your local SERPs will likely contain many of these website types and other unrelated categories such as food banks. Speed up the process by sorting and filtering your TLD and Normalized URL columns to categorize multiple rows simultaneously. For example, all the rankings can be categorized as “Reviews” with a quick copy/paste. At this point, your rankings data set is complete and you are ready to begin crawling the top-ranking sites in your industry to see what they have in common. Step 7: Crawl your target websites with Screaming Frog My initial STAT data identified over 6,600 unique pages from local bank websites that ranked in the top 20 organic search results. This is far too many pages to evaluate manually. Enter Screaming Frog, a crawler that mimics Google’s web crawler and extracts tons of SEO data from websites. I configured Screaming Frog to crawl each of the 6,600 ranking pages for a larger analysis of characteristics shared by top-ranking bank websites. Don’t just let SF loose though. Be sure to configure it properly to save time and avoid crawling unnecessary pages. These settings ensure we’ll get all the info we need to answer our questions in one crawl: List Mode: Paste in a de-duplicated Full URL list from your STAT data. In my case, this was 6,600+ URLs. Database Storage Mode: It may be a bit slower than Memory (RAM) Storage, but saving your crawl results on your hard disk ensures you won’t lose your results if you make a mistake (like I have many times) and close your report before you finish analyzing the data. Limit Crawl Depth: Set this to 0 (zero) so the spider will only crawl the URLs on your list without following internal links to other pages on those domains. APIs: I highly recommend using the Pagespeed Insights Integration to pull Lighthouse speed metrics directly into your crawl data. If you have a Moz account with API access, you can also pull link and domain data from the Moz API with the built-in integration. Once you have configured the spider, let it rip! It could take several minutes to several hours depending on how many URLs you’re crawling and your computer’s speed and memory constraints. Just be patient! You might try running larger crawls overnight or on an extra computer to avoid bogging your primary machine down. Step 8: Export your Screaming Frog crawl data to Excel Dumping your crawl data into Excel is remarkably easy. Step 9: Join your data sets in Power BI At this point, you should have two data sources in Excel: one for your STAT rankings data and another for your Screaming Frog crawl data. Our goal is to combine the two data sources to see how organic search rank may be influenced by on-page SEO elements and site performance. To do this, we must first merge the data. If you have access to a Windows PC, the free version of Power BI is powerful enough to get you started. Begin by loading your two data sources into a new project using the Get Data wizard. Once your data sets are loaded, it’s time to make the magic happen by creating relationships in your data to unlock correlations between rankings and site characteristics. To combine your data in Power BI, create a many-to-many relationship between your STAT Full URL and Screaming Frog Original URL fields.  If you are new to BI tools and data visualization, don’t worry! There are lots of helpful tutorials and videos just a quick search away. At this point, it’s really hard to break anything and you can experiment with lots of ways to analyze your data and share insights with many types of charts and graphs. I should note that Power BI is my preferred data visualization tool but you may be able to use Tableau or some equally powerful. Google Data Studio was not an option for this analysis because it only allows for left outer joins of the multiple data sources and does not support “many-to-many” relationships. It’s a technical way of saying Data Studio isn’t flexible enough to create the data relationships that we need. Step 10: Analyze and visualize! Power BI’s built-in visualizations allow you to quickly summarize and present data. This is where we can start analyzing the data to answer the questions we came up with earlier. Results — what did we learn? Here are a couple examples of the insights gleaned from merging our rankings and crawl data. Spoiler alert — CWV doesn’t strongly impact organic rankings….yet! Who are banks actually competing against in the SERPs? Is it primarily other banks? On desktops, about 67% of organic search results belong to financial institutions (banks and credit unions) with heavy competition from reviews sites (7%) and online directories (22%). This information helps shape our SEO strategies for banks by exposing opportunities to monitor and maintain listings in relevant directories and reviews sites. Okay, now let’s mash up our data sources to see how the distribution of website categories varies by rank on desktop devices. Suddenly, we can see that financial institutions actually occupy the majority of the top 3 results while reviews sites and directories are more prevalent in positions 4-10. How important are Core Web Vitals (CWV) for rankings? How does this change over time? Site performance and site speed are hot topics in SEO and will only become more important as CWV becomes a ranking signal in May this year. We can begin to understand the relationships between site speed and rankings by comparing STAT rankings and Pagespeed Insights data from Screaming Frog reports. As of January 2021, sites with higher Lighthouse Performance Scores (i.e. they load faster) tend to rank better than sites with lower scores. This could help justify investments in site speed and site performance. Some CWV elements correlate more closely with better rankings and others are more scattered. This isn’t to say CWV aren’t important or meaningful, but rather it’s a starting point for further analysis after May. So what? What can we learn from this type of analysis? Separately, STAT and Screaming Frog are incredibly powerful SEO tools. The data they provide are useful if you happen to be an SEO but the ability to merge data and extract relationships will multiply your value in any organization that values data, and acts on insights. Besides validating some generally accepted SEO knowledge with data (“faster sites are rewarded with better rankings”), better use of relational data can also help us avoid spending valuable time on less important tactics (“improve Cumulative Layout Shift at all costs!”). Of course, correlation does not imply causation, and aggregated data does not guarantee an outcome for individual sites. But if you’re a bank marketing professional responsible for customer acquisition from organic channels, you’ll need to bring this type of data to your stakeholders to justify increased investments in SEO. By sharing the tools and methodology, I hope others will take it further by building and contributing their additional findings to the SEO community. What other datasets can we combine to deepen our understanding of SERPs on a larger scale? Let me know your thoughts in the comments! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
You’re reading The Waugh Zone, our daily politics briefing. Sign up now to get it by email in the evening.Rishi Sunak has got a slick Instagram game, his signed Tweets are infamous and he’s started In Conversation videos with people like Gordon Ramsay. Heck, he even has an email newsletter like all the best people (though nowhere near as good as mine, obvs).The chancellor is certainly not publicity-shy, nor lacking in ego, as the nearly six-minute long clip he put out yesterday made painfully plain. That promo was in many ways a kind of political humblebrag, his modest “” when told he was being catapulted to the top job at the Treasury contrasting with the fact that he was telling the world just how modest he was.Yet despite the Twitterati ridicule he endures (and seems to actively invite), Sunak knows that as long as he comes across as reasonable, fluent and genuinely compassionate to the more typical general public, he can help neutralise years of “nasty party”/“same old Tories” narratives. Even the authentic geekiness (Star Wars, Coca-Cola obsession) may be seen as oddly endearing.As ever, the risk with all this self-promotion (as opposed to policy promotion) is of appearing politically tone deaf. When you’re a millionaire former financier married to the heiress of a billionaire, talk of “we” and “us” coping with the downturn in the pandemic can certainly jar. That clip of him holding his budget box up, twirling round for the camera indoors, sent a message he was just loving his dream job. Meanwhile, millions fear that they’ll have no job at all later this year, once that extended furlough is removed.Of course, criticising a politician for being ambitious is as ludicrous as criticising the British summer for being wet. There’s also a difference between being ambitious and being a careerist who simply wants to climb the greasy pole for its own sake. And that charge is hard to level against Sunak for one good reason: Brexit.It should not be forgotten that back in February 2016, the shiny young new MP took the bold decision to back Vote Leave. Then chancellor George Osborne is understood to have hinted to him that if he came on board for Remain, he’d get a government job, but Sunak put Brexit first.Now, it could be argued that Sunak waited for a certain big beast to jump first (Boris Johnson tore up his pro-Remain column for the Telegraph and backed Leave just five days before Sunak “came out” as a Brexiteer to his local paper). You could even argue that his hand was forced by wanting to keep his local Tory association sweet. Yet he nevertheless took quite a risk.But it’s worth looking at exactly what Sunak said back in 2016 to the Yorkshire Post. He put control of immigration high on his list (even though it’s not entirely clear his rural constituency had any experience of migration problems). He also said his experience as a global businessman convinced him the UK had to tap into growing markets rather than rely on the EU.Most relevant of all given his current job, some economists would have their heads in their hands on reading Sunak’s claims. To give one example: “Since we joined the Common Market, Europe’s share of the word economy has halved and is still falling.” The US’s global share has fallen by half too since 1960 but isn’t that the very nature of a more globalised economy?Sunak also suggested a Canada-style trade deal would happen because somehow the EU needed UK trade more than vice versa. (“Six million jobs in the EU are linked to UK trade and we buy £60 billion more from Europe than Europe buys from us.”) That proved politically and not just economically naive. He added that while only “five per cent of businesses export to the EU, yet all businesses are stifled by excessive EU red tape”. The shellfish industry may politely disagree.Now, there are and were electorally powerful reasons why the British public backed Brexit, not least the argument that national sovereignty mattered more than everything, including economics. Some Brexiteers are even candid enough to say there will be medium term damage to trade but in the long run it will be worth it.Yet Sunak, one of whose watchwords in the budget is meant to be “honesty”, has been signally silent on the merits of Brexit of late. In fact, the chancellor was all but mute on the topic in his spending review last November. The elephant in the room was gagged and bound and forgotten about.It took the Office for Budget Responsibility (the clue is in the name) to point out the same day that while a no-deal exit would mean a 2% hit to GDP, even a Brexit deal would not avoid a 4% hit to UK output over the medium term. To put that in context, even if there is a sharp recovery this year, Brexit will take more out of our economy than the whole of the pandemic.Of course, Keir Starmer is unlikely to be the one to raise this on Wednesday. Yet if he really was honest, Sunak would have to explain just why the Brexit he supported had left the UK facing such a big hit to its economy. He should also be honest about the hit caused by the likely loss of financial services income even if he gets a memorandum of understanding with the EU.Sunak loves using the political equivalent of that Wickes slogan “it’s got our name on it”. But on Brexit downsides, as on corporation tax rises and spikes in unemployment after September, I suspect he won’t be adding his signature to everything that flows from his budget.Related...Furlough Scheme Extended Until September, Chancellor Rishi Sunak To ConfirmWhy Rishi Sunak May Struggle To Stay Popular As Covid Collides With The EconomyRishi Sunak Says It's 'Odd' To Blame Eat Out To Help Out For Covid Surge
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