Google's John Mueller shares an update on the background surrounding the Request Indexing feature when it returnsThe post Google Shares Update on Future of Request Indexing Feature via @martinibuster appeared first on Search Engine Journal.
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Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.The post How to Make Your WordPress URLs SEO Friendly via @coreydmorris appeared first on Search Engine Journal.
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Google's John Mueller answers why using a meta noindex could backfire on certain kinds of pages.The post Google Shares How Noindex Meta Tag Can Cause Issues via @martinibuster appeared first on Search Engine Journal.
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There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks. Please visit Search Engine Land for the full article.
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Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google's index. You wait for it to rank. It's a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Some very basic things and some more advanced things too. We're going to dive right in. Indexing 1. URL Inspection / Fetch & Render So basically, indexing content is not that hard in Google. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. It's in the new Search Console, previously Fetch and Render. As of this filming, both tools still exist. They are depreciating Fetch and Render. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. When you do that, they put it in their priority crawl queue. That just simply means Google has a list of URLs to crawl. It goes into the priority, and it's going to get crawled faster and indexed faster. 2. Sitemaps! Another common technique is simply using sitemaps. If you're not using sitemaps, it's one of the easiest, quickest ways to get your URLs indexed. When you have them in your sitemap, you want to let Google know that they're actually there. There's a number of different techniques that can actually optimize this process a little bit more. The first and the most basic one that everybody talks about is simply putting it in your robots.txt file. In your robots.txt, you have a list of directives, and at the end of your robots.txt, you simply say sitemap and you tell Google where your sitemaps are. You can do that for sitemap index files. You can list multiple sitemaps. It's really easy. You can also do it using the Search Console Sitemap Report, another report in the new Search Console. You can go in there and you can submit sitemaps. You can remove sitemaps, validate. You can also do this via the Search Console API. But a really cool way of informing Google of your sitemaps, that a lot of people don't use, is simply pinging Google. You can do this in your browser URL. You simply type in google.com/ping, and you put in the sitemap with the URL. You can try this out right now with your current sitemaps. Type it into the browser bar and Google will instantly queue that sitemap for crawling, and all the URLs in there should get indexed quickly if they meet Google's quality standard. Example: https://www.google.com/ping?sitemap=https://example.com/sitemap.xml 3. Google Indexing API (BONUS: This wasn’t in the video, but we wanted to include it because it’s pretty awesome)Within the past few months, both Google and Bing have introduced new APIs to help speed up and automate the crawling and indexing of URLs.Both of these solutions allow for the potential of massively speeding up indexing by submitting 100s or 1000s of URLs via an API.While the Bing API is intended for any new/updated URL, Google states that their API is specifically for “either job posting or livestream structured data.” That said, many SEOs like David Sottimano have experimented with Google APIs and found it to work with a variety of content types.If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s APIGoogle’s Indexing API documentation Yoast announced they will soon support live indexing across both Google and Bing within their SEO Wordpress plugin. Indexing & ranking That's talking about indexing. Now there are some other ways that you can get your content indexed faster and help it to rank a little higher at the same time. 4. Links from important pages When you publish new content, the basic, if you do nothing else, you want to make sure that you are linking from important pages. Important pages may be your homepage, adding links to the new content, your blog, your resources page. This is a basic step that you want to do. You don't want to orphan those pages on your site with no incoming links. Adding the links tells Google two things. It says we need to crawl this link sometime in the future, and it gets put in the regular crawling queue. But it also makes the link more important. Google can say, "Well, we have important pages linking to this. We have some quality signals to help us determine how to rank it." So linking from important pages. 5. Update old content But a step that people oftentimes forget is not only link from your important pages, but you want to go back to your older content and find relevant places to put those links. A lot of people use a link on their homepage or link to older articles, but they forget that step of going back to the older articles on your site and adding links to the new content. Now what pages should you add from? One of my favorite techniques is to use this search operator here, where you type in the keywords that your content is about and then you do a site:example.com. This allows you to find relevant pages on your site that are about your target keywords, and those make really good targets to add those links to from your older content. 6. Share socially Really obvious step, sharing socially. When you have new content, sharing socially, there's a high correlation between social shares and content ranking. But especially when you share on content aggregators, like Reddit, those create actual links for Google to crawl. Google can see those signals, see that social activity, sites like Reddit and Hacker News where they add actual links, and that does the same thing as adding links from your own content, except it's even a little better because it's external links. It's external signals. 7. Generate traffic to the URL This is kind of an advanced technique, which is a little controversial in terms of its effectiveness, but we see it anecdotally working time and time again. That's simply generating traffic to the new content. Now there is some debate whether traffic is a ranking signal. There are some old Google patents that talk about measuring traffic, and Google can certainly measure traffic using Chrome. They can see where those sites are coming from. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. You're paying for that traffic, but in theory Google can see that traffic because they're measuring things using the Chrome browser. When they see all that traffic going to a page, they can say, "Hey, maybe this is a page that we need to have in our index and maybe we need to rank it appropriately." Ranking Once we get our content indexed, talk about a few ideas for maybe ranking your content faster. 8. Generate search clicks Along with generating traffic to the URL, you can actually generate search clicks. Now what do I mean by that? So imagine you share a URL on Twitter. Instead of sharing directly to the URL, you share to a Google search result. People click the link, and you take them to a Google search result that has the keywords you're trying to rank for, and people will search and they click on your result. You see television commercials do this, like in a Super Bowl commercial they'll say, "Go to Google and search for Toyota cars 2019." What this does is Google can see that searcher behavior. Instead of going directly to the page, they're seeing people click on Google and choosing your result. Instead of this: https://moz.com/link-explorerShare this: https://www.google.com/search?q=link+tool+moz This does a couple of things. It helps increase your click-through rate, which may or may not be a ranking signal. But it also helps you rank for auto-suggest queries. So when Google sees people search for "best cars 2019 Toyota," that might appear in the suggest bar, which also helps you to rank if you're ranking for those terms. So generating search clicks instead of linking directly to your URL is one of those advanced techniques that some SEOs use. 9. Target query deserves freshness When you're creating the new content, you can help it to rank sooner if you pick terms that Google thinks deserve freshness. It's best maybe if I just use a couple of examples here. Consider a user searching for the term "cafes open Christmas 2019." That's a result that Google wants to deliver a very fresh result for. You want the freshest news about cafes and restaurants that are going to be open Christmas 2019. Google is going to preference pages that are created more recently. So when you target those queries, you can maybe rank a little faster. Compare that to a query like "history of the Bible." If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. The way to tell this is simply type in the queries that you're trying to rank for and see how old the most recent results are. That will give you an indication of what Google thinks how much freshness this query deserves. Choose queries that deserve a little more freshness and you might be able to get in a little sooner. 10. Leverage URL structure Finally, last tip, this is something a lot of sites do and a lot of sites don't do because they're simply not aware of it. Leverage URL structure. When Google sees a new URL, a new page to index, they don't have all the signals yet to rank it. They have a lot of algorithms that try to guess where they should rank it. They've indicated in the past that they leverage the URL structure to determine some of that. Consider The New York Times puts all its book reviews under the same URL, newyorktimes.com/book-reviews. They have a lot of established ranking signals for all of these URLs. When a new URL is published using the same structure, they can assign it some temporary signals to rank it appropriately. If you have URLs that are high authority, maybe it's your blog, maybe it's your resources on your site, and you're leveraging an existing URL structure, new content published using the same structure might have a little bit of a ranking advantage, at least in the short run, until Google can figure these things out. These are only a few of the ways to get your content indexed and ranking quicker. It is by no means a comprehensive list. There are a lot of other ways. We'd love to hear some of your ideas and tips. Please let us know in the comments below. If you like this video, please share it for me. Thanks, everybody. Video transcription by Speechpad.com Interested in building your own content strategy? Don't have a lot of time to spare? We collaborated with HubSpot Academy on their free Content Strategy course — check out the video to build a strong foundation of knowledge and equip yourself with actionable tools to get started! Check out the free Content Strategy course!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change. Please visit Search Engine Land for the full article.
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This feature should be back in the upcoming weeks while Google makes infrastructure changes. Please visit Search Engine Land for the full article.
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99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are restored. Please visit Search Engine Land for the full article.
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Huawei's Petal Search is expanding its capabilities from just apps to include to news, images, video, and even flights.
Website owners can now probably breathe a sigh of relief now that Google is holding off on another one of its web-breaking changes. The search giant has been aggressively pushing for new systems and standards to make the Web safe and more accessible on any device, but those changes don’t happen just by magic. They require site owners and developers … Continue reading
As the internet prepares to finally bid farewell to Adobe Flash next year, Google has announced that it will stop indexing Flash content in its search engine.In a blog post, the company's engineering manager Dong-Whi Lee explained that Google Search will no longer index SWF files, saying:“Google Search will stop supporting Flash later this year.In Web pages that contain Flash content, Google Search will ignore the Flash content.Google Search will stop indexing standalone SWF files.Most users and websites won't see any impact from this change.”
Google has announced that it will stop indexing Flash content in Search as the internet prepares to bid a (not so fond) farewell to the multimedia software platform next year.“In web pages that contain Flash content, Google Search will ignore the Flash content,” said Google engineering manager Dong-Hwi Lee in a blog post.“Google Search will stop indexing standalone SWF files.”It is no secret that Adobe Flash is well and truly on its way out — two years ago, a consortium of internet companies (including Adobe itself) committed to killing Flash by 2020.Preceding that, Steve Jobs’ famous Thoughts on Flash letter from 2010 helped set the wheels in motion for the proprietary software’s eventual demise, with the Apple cofounder citing numerous reasons why his company’s hardware would not support Flash, including performance on mobile and poor security.For more than a decade now, internet companies have been diminishing their support for Flash while simultaneously increasing support for HTML5, with major browsers such as Chrome now blocking all Flash content by default.
Open-source database darling PostgreSQL emitted a new version of its eponymous database last night with more nods to standard SQL and a performance boost.The performance of adding data to partitioned tables via INSERT and COPY has also been improved, as well as the critical addition of the ability to attach a new partition to a table without blocking queries.Other indexing performance bumps from lower overheads in write-ahead log generation and the enabling of Just-in-time compilation by default should speed up the execution of expressions in WHERE.The feature isn't new – it was introduced back in 2018's PostgreSQL 11 – but was left turned off by default.What is new, however, and will have many administrators jumping for joy, is the arrival of REINDEX CONCURRENTLY, which can rebuild an index without blocking writes to the table.Compatibility with SQL standards has also received a nod in the release with "generated columns" derived from other columns and a "stored" version, which will stash the computed version on disk.
Before start the discussion about Way to Index a New Website in Google first i want to clear the concept of Crawling and Indexing.Always Google discovers new website pages by crawling the web, and then they add those pages to their record.In this blog, i am going to discuss about way to index a new website in Google search results.There are few simple steps which help you to know how to index a new site on Google easily.Get the code.You will want to use the HTML tag under the Alternative MethodRobots.txt file give the instruction to search engine spiders to which file or page crawl or not of your websites.
US digital ad spend up 18% YoY, new IAB report saysDigital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to new report data from the Interactive Advertising Bureau (IAB).B2B Buyers Prefer Email, But That’s Only One Of Their Demands, Study Finds41 percent of B2B buyers consider email as their preferred channel, with some 57 percent preferring quotes to come via the channel, while 33 percent choose vendors based on reference reviews, according to newly-released survey data.Report: Instagram Story ad share doubles while overall ad growth levels outInstagram Story ad spending doubled from 9 percent to 18 percent year-over-year from the second quarter of 2018, reaching levels that are now similar to those of Facebook, according to newly-released report data from Kenshoo.
If your Google search results are seeming a bit stale today, you're not alone.Google announced early Thursday morning that it was experiencing indexing issues on its search service, which affects new content from appearing in search results.Similar indexing issues plagued the search giant earlier this year, as one in particular in April lasted for nearly an entire week.Google said the issue impacted "some sites," though it did specify further on the scale of the problem.At the time of writing this article, searching the name of major publications like the Washington Post and New York Times in Google News, the freshest articles returned are at least four hours old.Some, on the first page of results, are from the prior day.
Google is having indexing issues today, meaning that some new content across the internet is not showing up in search results.A look at the Top Stories in Google News, for example, shows that while some of the stories are from the last couple hours, many are from yesterday.Search Engine Land first reported on the issues.The company confirmed at 4:28AM ET that it was seeing reports of indexing issues, and later added that it was seeing “issues in the URL Inspection tool within Search Console.” Google said that the URL issue was fixed as of 11:41AM ET, but it hasn’t provided an update on indexing.Google is constantly crawling, or indexing, the web to find new content to show users when they search on a topic.When Google experiences problems with indexing, like it is today, search results won’t be as up-to-the-moment as users expect from the search giant.
However, over past couple of decades while Usenet groups have become less of a focus for internet users they still remain very active.Luckily, NZB indexing websites provide an easy way to search for information buried in newsgroups, by apply NZB file formats, which are similar to XML files.Additionally, do be aware that some providers charge a monthly fee for access to the information you need to search through.If you can get in before the door closes, signing up will give you a free account which allows five downloads a day and 200 days retention, but no API hits.Lists of ‘Top downloads for the last 24 hours’ show you what's available in audio, video or other categories.The interface looks much like every other web search tool you've ever used.
Mobile-First Indexing by default is the new way of things at Google Search.This won’t come as a surprise to those that’ve been watching the throne – Google’s been headed toward this day for a long time.Today is when the official Googlebot army begins indexing new webpages with a mobile-first approach.Mobile-first indexing is set to be default for Google Search results on all “new, previously unknown to Google Search” websites starting July 1st, 2019.For all websites already in play – your day is coming soon enough.Google searchers around the world will not see immediate changes.
At the end of 2018, Google said mobile-first indexing — that is, using a website’s mobile version to index its pages — was being used for over half the web pages in Google search results.Today, Google announced that mobile-first indexing will now be the default for all new web domains as of July 1, 2019.That means that when a new website is registered it will be crawled by Google’s smartphone Googlebot, and its mobile-friendly content will be used to index its pages, as well as to understand the site’s structured data and to show snippets from the site in Google’s search results, when relevant.The mobile-first indexing initiative has come a long way since Google first announced its plans back in 2016.In December 2017, Google began to roll out mobile-first indexing to a small handful of sites, but didn’t specify which ones were in this early test group.Last March, mobile-indexing began to roll out on a broader scale.
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