Summary - A new market study, titled “Global Visual Computing Market Insights and Forecast to 2026”has been featured on WiseGuy Reports.Global Visual Computing Scope and Market Size Visual Computing market is segmented by Type, and by Application.Players, stakeholders, and other participants in the global Visual Computing market will be able to gain the upper hand as they use the report as a powerful resource.The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.Market segment by Type, the product can be split into Interactive Whiteboard Interactive Kiosk Interactive Table Interactive Video Wall Monitor Others ALSO READ : the competitive analysis section of the report, leading as well as prominent players of the global Visual Computing market are broadly studied on the basis of key factors.The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020.It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.
As current events dramatically change how we live, think, and learn, course design becomes front and center on the minds of academia.What most fail to think about is the number one most important task: Never Try to Migrate a Classroom Course Online Without a Detailed Plan Assuming you have a curriculum plan, course plan, or lesson plan, go back and review it carefully.Are there any web links the students can go to for more information or enhanced study?Students love to move around, watching videos.Lecture courses can be easier to move to an online setting, but you still want to keep the students motivated and attentive.If you draw on a whiteboard while lecturing, you can replicate that using drawing tools within the video-based distance learning software, such as Zoom.Enterprise Learning Management Systems Have One or More of the Following: Learning portals and sub-portals Blended learning capabilities Classroom management Virtual classroom management Social learning Competency and professional development Learning administration, reports, and analytics eLearning Gamification Mobile learning Learning content management system Web-based eLearning authoring tools PowerPoint to the eLearning conversion tool Storyboard conversion tool Online assessments and surveys Online test preparation Learning record store eCommerce and Internet marketing system Easy ability to accept add-ons and third-party integrations Those Who have Successful Online Migration Experiences do so with the Help of their learning management system Tools and Capabilities.
Posted by BritneyMullerLast week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you. Know your link targets So first and foremost, you need to know your link targets: I. Popular industry platforms - top pages What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who's writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse into that information. Moz's OSE, Open Site Explorer, will show you top pages. SEMrush has a top page report. SimilarWeb has a popular page report. You can dig into all that information there, really interesting stuff. II. Old popular images - update! You can also start to dig into old, popular images and then update them. So what are old popular images within your space that you could have an opportunity to revamp and update? A really neat way to sort of dig into some of that is BuzzSumo's infographics filter, and then you would insert the topic. You enter the industry or the topic you're trying to address and then search by the infographics to see if you can come across anything. III. Transform popular content into images You can also just transform popular content into images, and I think there is so much opportunity in doing that for new statistics reports, new data that comes out. There are tons of great opportunities to transform those into multiple images and leverage that across different platforms for link building. IV. Influencers Again, just understanding who those influencers are. Do your keyword research So, from here, we're going to dive into the keyword research part of this whole puzzle, and this is really understanding the intent behind people searching about the topic or the product or whatever it might be. Something you can do is evaluate keywords with link intent. This is a brilliant concept I heard about a couple weeks back from Dan Shure's podcast. Thank you, Dan. Essentially it's the idea that keywords with statistics or facts after the keyword have link intent baked into the search query. It's brilliant. Those individuals are searching for something to reference, to maybe link to, to include in a presentation or an article or whatever that might be. It has this basic link intent. Another thing you want to evaluate is just anything around images. Do any of your keywords and pictures or photos, etc. have good search volume with some opportunities? What does that search result currently look like? You have to evaluate what's currently ranking to understand what's working and what's not. I used to say at my old agency I didn't want anyone writing any piece of content until they had read all of the 10 search results for that keyword or that phrase we were targeting. Why would you do that until you have a full understanding of how that looks currently and how we can make something way better? Rand had also mentioned this really cool tip on if you find some keywords, it's good to evaluate whether or not the image carousel shows up for those searches, because if it does, that's a little glimpse into the searcher intent that leads to images. That's a good sign that you're on the right track to really optimize for a certain image. It's something to keep in mind. Provide value So, from here, we're going to move up to providing value. Now we're in the brainstorming stage. Hopefully, you've gotten some ideas, you know where you want to link from, and you need to provide value in some way. It could be a... I. Reference/bookmark Maybe something that people would bookmark, that always works. II. Perspective is a really interesting one. So some of the most beautiful data visualizations do this extremely well, where they can simplify a confusing concept or a lot of data. It's a great way to leverage images and graphics. III. Printouts still work really well. Moz has the SEO Dev Cheat Sheet that I have seen printed all over at different agencies, and that's really neat to see it adding value directly. IV. Curate images. We see this a lot with different articles. Maybe the top 25 to 50 images from this tradeshow or this event or whatever it might be, that's a great way to leverage link building and kind of getting people fired up about a curated piece of content. Gregory Ciotti — I don't know if I'm saying that right — has an incredible article I suggest you all read called "Why a Visual Really Is Worth a Thousand Words," and he mentions don't be afraid to get obvious. I love that, because I think all too often we tend to overthink images and executing things in general. Why not just state the obvious and see how it goes? He's got great examples. Optimize So, from here, we are going to move into optimization. If any of you need a brush-up on image optimization, I highly suggest you check out Rand's Whiteboard Friday on image SEO. It covers everything. But some of the basics are your... Title You want to make sure that the title of the image has your keyword and explains what it is that you're trying to convey. Alt text This was first and foremost designed for the visually impaired, so you need to be mindful of visually impaired screen readers that will read this to people to explain what the image actually is. So first and foremost, you just need to be helpful and provide information in a descriptive way to describe that image. Compression Compression is huge. Page speed is so big right now. I hear about it all the time. I know you guys do too. But one of the easiest ways to help page speed is to compress those huge images. There's a ton of great free tools out there, like Optimizilla, where you can bulk upload a bunch of large images and then bulk download. It makes it super easy. There are also some desktop programs, if you're doing this kind of stuff all the time, that will automatically compress images you download or save. That might be worth looking into if you do this a lot.You want to host the image. You want it to live on your domain. You want to house that. You can leverage it on other platforms, but you want sort of that original to be on your site. SRCSET Source set attribute is getting a little technical. It's super interesting, and it's basically this really incredible image attribute that allows you to set the minimum browser size and the image you would prefer to show up for different sizes. So you can not only have different images show up for different devices in different sizes, but you can also revamp them. You can revamp the same image and serve it better for a mobile user versus a tablet, etc. Jon Henshaw has some of the greatest stuff on source set. Highly suggest you look at some of his articles. He's doing really cool things with it. Check that out. Promotion So, from here, you want to promote your images. You obviously want to share it on popular platforms. You want to reach back out to some of these things that you might have into earlier. If you updated a piece of content, make them aware of that. Or if you transformed a really popular piece of content into some visuals, you might want to share that with the person who is sharing that piece of content. You want to start to tap into that previous research with your promotion. Inform the influencers Ask people to share it. There is nothing wrong with just asking your network of people to share something you've worked really hard on, and hopefully, vice versa, that can work in return and you're not afraid to share something a connection of yours has that they worked really hard on. Monitor the image SERPs From here, you need to monitor. One of the best ways to do this is Google reverse image search. So if you go to Google and you click the images tab, there's that little camera icon that you can click on and upload images to see where else they live on the web. This is a great way to figure out who is using your image, where it's being held, are you getting a backlink or are you not. You want to keep an eye on all of that stuff. Two other tools to do this, that I've heard about, are Image Raider and TinEye. But I have not had great experience with either of these. I would love to hear your comments below if maybe you have. Reverse image search with Google works the best for me. This is also an awesome opportunity for someone to get on the market and create a Google alert for images. I don't think anyone is actually doing that right now. If you know someone that is, please let me know down below in the comments. But it could be a cool business opportunity, right? I don't know. So for monitoring, let's say you find your image is being used on different websites. Now you need to do some basic outreach to get that link. You want to request that link for using your image. This is just a super basic template that I came up with. You can use it. You can change it, do whatever you want. But it's just: Hi, [first name]. Thank you so much for including our image in your article. Great piece. Just wondering if you could link to as the source. Thanks, Britney Something like that. Something short, to the point. If you can make it more personalized, please do so. I can't stress that enough. People will take you way more seriously if you have some nugget of personal information or connection that you can make. From there, you just sort of stay in this loop. After you go through this process, you need to continue to promote your content and continue to monitor and do outreach and push that to maximize your link building efforts.So I hope you enjoyed this. I look forward to hearing all of your comments and thoughts down below in the comments. I look forward to seeing you all later. Thanks for joining us on this edition of Whiteboard Friday. Thanks. Video transcription by Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
KD Market Insights has published a report on global Interactive Whiteboard market research report.The report offers valuable market insights drivers which would aid the industry leaders to develop and line up their market strategies supported by reliable and accurate data.The market was held to USD XX.X Million in 2019 and is projected to reach to a valuation of USD XX.X Million in 2025.The report covers a detailed chapter on market segmentation of Interactive Whiteboard market covering market segments By Type, By Application and By Technology.The report offers an exhaustive analysis of the market trends, opportunities, growth areas and industry drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.Get sample [email protected] the basis of By Type, the market is examined across – Fixed, Portable.The Interactive Whiteboard market further studied By Application across - Education Sector, Corporate Sector, Government Sector, OthersDifferent By Technology segment analysed in report are – Infrared, Resistive, Capacitive, Electromagnetic, Others.Each sub-segment covers various aspect of market and delivers market size and year-on-year growth.This research report studied the Interactive Whiteboard market to forecast the revenues and analyze the trends in 5 regions i.e.
The Global interactive projector market size was US$ ~0.99 Bn in 2019 and is expected to reach US$ 3.36 Bn by 2027, at a CAGR of 16.5% during the forecast period.The report study has analyzed the revenue impact of COVID -19 pandemic on the sales revenue of market leaders, market followers, and market disrupters in the report, and the same is reflected in our analysis.Market DefinitionAn interactive projector is a technology which mainly consists of two parts such as a projector and a whiteboard which features a lens to project images.Interactive projectors facilitate communication by tracking movements, either by DLP or infrared technology.Market DynamicsGrowing implementation of interactive projectors in the educational sector such as in primary classrooms, on college campuses, and in various business offices for work presentations are major factors behind the growth of the market.Important benefits of interactive projectors over conventional projectors, low cost compared to interactive whiteboard systems, increasing requirement for ultra short throw interactive projectors, and rapid technological advancements in projection technology are expected to improve the growth of the market during the forecast period.However, the growing adoption of alternative interactive flat panel displays and lack of awareness about interactive projectors in emerging economies are major restraining factors that could hamper the growth of the market.Global Interactive Projector Market: Segmentation AnalysisBy technology, DLP segment dominated the market in 2019 and is expected to maintain its dominance at CAGR of XX% during the forecast period.High adoption of DLP technology in interactive projectors due to its benefits such as higher contrast than LCD, lightweight, portability, more reliability, and good picture quality is driving the growth of the market.By application, the education segment dominated the market in 2019 and is projected to witness fast growth at CAGR of a XX% during the forecast period.Increasing adoption of interactive projectors in the education applications such as in schools and colleges for teaching and learning purposes is attributed to the growth of the market.Teaching and learning with interactive projections provide benefits like superior teaching, student engagement, teamwork, increasing retaining capacity, more flexibility, interactive classroom, and improved presentation skills, which are ultimately propelling the growth of the market.Global Interactive Projector Market: Regional AnalysisRegion-wise, North America held the largest market share in 2019 and is projected to witness higher growth at CAGR of XX% during the forecast period.
Posted by BritneyMullerAs we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out. It's all around no-brainer link building. It's the easiest thing you can possibly do today to reclaim and score some backlinks for your website. So super helpful. Check that out.  What are your business goals? To kick things off, this gets a little overwhelming. There are so many ways that you can prospect backlinks today that it can get a little intimidating. So if you start to find yourself going down a rabbit hole or getting overwhelmed, fall back on this button here. Just think about your business goals. What are your website's goals, and is the path that you're falling down conducive to that? Is it helpful? So that kind of just helps you course correct. I use it all the time, and I still manage to go down tons of rabbit holes. But it can be quite helpful.  Link prospecting So there are really two ways to do link prospecting. One is to evaluate what's worked well in the past. How have websites in this particular industry gotten links in the past? The second is where are there content gaps? Where are there some opportunities to create wanted or desired content for a particular space? Explore competitive backlinks Let's go down the first one. So one of the more popular ways is to use a backlink tool to evaluate competitive backlinks. So not only are you evaluating the backlinks to Competitor A and Competitor B, but you can start to do some fun things with the intersection of these. So what we're looking at is: What are the shared backlinks that Competitor A and Competitor B both have that you don't? What does that look like? If these websites are linking to both A and B, why couldn't they also potentially link to you? Those tend to be more promising backlink prospects. It's also very easy to use a tool like Link Intersect, my all-time favorite, within Moz Pro to very, very quickly identify what those opportunities are. From there, you can also start to evaluate old or outdated linked to content. This is really just sort of setting the stage and better understanding again what's worked well in the past. What are the top pages that are linked to for Competitor B and Competitor A? What kind of content is that? Is there anything that's incredibly outdated that has a ton of backlinks to it, where you could potentially update it and encourage those sites to link to you? There are tons of very interesting and fun ways to explore that. Link Explorer, I mean, honestly so, so powerful and easy to quickly filter and sort different opportunities there. Leverage advanced search operators Third is to leverage advanced search operators. Now I'm not going to go through all the operators I listed here. I got a little nuts. But some important ones to remember is that if you use quotes, those words have to be in the search results. So here I'm looking for dog training, and then it must include statistics, tips, resources, news. Why am I looking for these first and foremost? Because these keywords, they carry link intent. People doing particular searches around something something statistics are more likely to link to one of those resulting pages than your average dog training search that just might be people putting material together or referencing things. So it's really great to sort of bake in your link building plan with keywords that have link intent. It just makes so much sense. You can also use intext:, which just means show me results that include this within the text, and here I have "links." It sounds super old school, but there are still lots of pages that use links within the page to identify resources moving forward. You can also use the minus to exclude results from a particular URL. We're going to link to Moz's Advanced Search Operator Guide. It's super helpful. It has all of these and more. Definitely play around. Leave comments down below if you have other suggestions. It's super fun to kind of come up with different formulas. Evaluate link propensity Number four is to really evaluate the link propensity of these potential link targets. What I mean by that is have they linked to websites in the past? Do they never link out? Is that not a thing that these particular websites that you're finding do? It's really important, and it will help you in the long run to identify sites that are more likely to link to you. Number five, there are so many fun link discovery hacks and tricks, and it's one of my favorite conversations at SEO conventions and just in general. Discover fun hacks Everyone has really fun kind of things within their industry. One of my new favorites is for local SEO, where local links are so incredibly valuable for local SEO sites. A trick that I've discovered recently is the one and only Rand Fishkin's SparkToro tool will show you, if you put in a topic and a particular area, it surfaces what the top media outlets are for that particular area. It's incredible, especially if you're doing work for a local SEO client that isn't where you live or you don't have all that awareness of it. It's extremely insightful. So a fun little trick there. I want to hear your tricks down below. There are tons of others. Super fun. Content gaps Then just to briefly touch on where are the content gaps. This deserves a whole other Whiteboard Friday in and of itself. But I have mentioned them before. I am an insanely huge fan of Fractl and the work that they're doing. They use old-school journalism tactics, and they discovered that they could pull offline DUI data and bring it online in a really beautiful Tableau interface, and it did very well. They got lots of backlinks. It was very, very useful for users, and it just made sense. So I absolutely love that example. It's important to kind of look at both of these. Play around and have fun with it. Again, please leave any tips and tricks down below in the comments. I cannot wait to read them. I will see you all again soon. Thanks for watching. Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Posted by Tom.CapperGoogle Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only one minor caveat: the words "user" and "browser" are used interchangeably early in the video, which still hold mostly true. Google is trying to further push multi-device users as a concept with Google Analytics 4, but still relies on users being logged in, as well as extra tracking setup. For most sites most of the time, neither of these conditions hold. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hello, Moz fans, and welcome to another edition of Whiteboard Friday. I am Tom Capper. I am a consultant at Distilled, and today I'm going to be talking to you about how sessions work in Google Analytics. Obviously, all of us use Google Analytics. Pretty much all of us use Google Analytics in our day-to-day work. Data from the platform is used these days in everything from investment decisions to press reporting to the actual marketing that we use it for. So it's important to understand the basic building blocks of these platforms. Up here I've got the absolute basics. So in the blue squares I've got hits being sent to Google Analytics. So when you first put Google Analytics on your site, you get that bit of tracking code, you put it on every page, and what that means is when someone loads the page, it sends a page view. So those are the ones I've marked P. So we've got page view and page view and so on as you're going around the site. I've also got events with an E and transactions with a T. Those are two other hit types that you might have added. The job of Google Analytics is to take all this hit data that you're sending it and try and bring it together into something that actually makes sense as sessions. So they're grouped into sessions that I've put in black, and then if you have multiple sessions from the same browser, then that would be a user that I've marked in pink. The issue here is it's kind of arbitrary how you divide these up. These eight hits could be one long session. They could be eight tiny ones or anything in between. So I want to talk today about the different ways that Google Analytics will actually split up those hit types into sessions. So over here I've got some examples I'm going to go through. But first I'm going to go through a real-world example of a brick-and-mortar store, because I think that's what they're trying to emulate, and it kind of makes more sense with that context. Brick-and-mortar example So in this example, say a supermarket, we enter by a passing trade. That's going to be our source. Then we've got an entrance is in the lobby of the supermarket when we walk in. We got passed from there to the beer aisle to the cashier, or at least I do. So that's one big, long session with the source passing trade. That makes sense. In the case of a brick-and-mortar store, it's not to difficult to divide that up and try and decide how many sessions are going on here. There's not really any ambiguity. In the case of websites, when you have people leaving their keyboard for a while or leaving the computer on while they go on holiday or just having the same computer over a period of time, it becomes harder to divide things up, because you don't know when people are actually coming and going. So what they've tried to do is in the very basic case something quite similar: arrive by Google, category page, product page, checkout. Great. We've got one long session, and the source is Google. Okay, so what are the different ways that that might go wrong or that that might get divided up? Several things that can change the meaning of a session 1. Time zone The first and possibly most annoying one, although it doesn't tend to be a huge issue for some sites, is whatever time zone you've set in your Google Analytics settings, the midnight in that time zone can break up a session. So say we've got midnight here. This is 12:00 at night, and we happen to be browsing. We're doing some shopping quite late. Because Google Analytics won't allow a session to have two dates, this is going to be one session with the source Google, and this is going to be one session and the source will be this page. So this is a self-referral unless you've chosen to exclude that in your settings. So not necessarily hugely helpful. 2. Half-hour cutoff for "coffee breaks" Another thing that can happen is you might go and make a cup of coffee. So ideally if you went and had a cup of coffee while in you're in Tesco or a supermarket that's popular in whatever country you're from, you might want to consider that one long session. Google has made the executive decision that we're actually going to have a cutoff of half an hour by default. If you leave for half an hour, then again you've got two sessions. One, the category page is the landing page and the source of Google, and one in this case where the blog is the landing page, and this would be another self-referral, because when you come back after your coffee break, you're going to click through from here to here. This time period, the 30 minutes, that is actually adjustable in your settings, but most people do just leave it as it is, and there isn't really an obvious number that would make this always correct either. It's kind of, like I said earlier, an arbitrary distinction. 3. Leaving the site and coming back The next issue I want to talk about is if you leave the site and come back. So obviously it makes sense that if you enter the site from Google, browse for a bit, and then enter again from Bing, you might want to count that as two different sessions with two different sources. However, where this gets a little murky is with things like external payment providers. If you had to click through from the category page to PayPal to the checkout, then unless PayPal is excluded from your referral list, then this would be one session, entrance from Google, one session, entrance from checkout. The last issue I want to talk about is not necessarily a way that sessions are divided, but a quirk of how they are. 4. Return direct sessions If you were to enter by Google to the category page, go on holiday and then use a bookmark or something or just type in the URL to come back, then obviously this is going to be two different sessions. You would hope that it would be one session from Google and one session from direct. That would make sense, right? But instead, what actually happens is that, because Google and most Google Analytics and most of its reports uses last non-direct click, we pass through that source all the way over here, so you've got two sessions from Google. Again, you can change this timeout period. So that's some ways that sessions work that you might not expect. As a bonus, I want to give you some extra information about how this affects a certain metric, mainly because I want to persuade you to stop using it, and that metric is time on page. Bonus: Three scenarios where this affects time on page So I've got three different scenarios here that I want to talk you through, and we'll see how the time on page metric works out. I want you to bear in mind that, basically, because Google Analytics really has very little data to work with typically, they only know that you've landed on a page, and that sent a page view and then potentially nothing else. If you were to have a single page visit to a site, or a bounce in other words, then they don't know whether you were on that page for 10 seconds or the rest of your life. They've got no further data to work with. So what they do is they say, "Okay, we're not going to include that in our average time on page metrics." So we've got the formula of time divided by views minus exits. However, this fudge has some really unfortunate consequences. So let's talk through these scenarios. Example 1: Intuitive time on page = actual time on page In the first scenario, I arrive on the page. It sends a page view. Great. Ten seconds later I trigger some kind of event that the site has added. Twenty seconds later I click through to the next page on the site. In this case, everything is working as intended in a sense, because there's a next page on the site, so Google Analytics has that extra data of another page view 20 seconds after the first one. So they know that I was on here for 20 seconds. In this case, the intuitive time on page is 20 seconds, and the actual time on page is also 20 seconds. Great. Example 2: Intuitive time on page is higher than measured time on page However, let's think about this next example. We've got a page view, event 10 seconds later, except this time instead of clicking somewhere else on the site, I'm going to just leave altogether. So there's no data available, but Google Analytics knows we're here for 10 seconds. So the intuitive time on page here is still 20 seconds. That's how long I actually spent looking at the page. But the measured time or the reported time is going to be 10 seconds. Example 3: Measured time on page is zero The last example, I browse for 20 seconds. I leave. I haven't triggered an event. So we've got an intuitive time on page of 20 seconds and an actual time on page or a measured time on page of 0. The interesting bit is when we then come to calculate the average time on page for this page that appeared here, here, and here, you would initially hope it would be 20 seconds, because that's how long we actually spent. But your next guess, when you look at the reported or the available data that Google Analytics has in terms of how long we're on these pages, the average of these three numbers would be 10 seconds. So that would make some sense. What they actually do, because of this formula, is they end up with 30 seconds. So you've got the total time here, which is 30, divided by the number of views, we've got 3 views, minus 2 exits. Thirty divided 3 minus 2, 30 divided by 1, so we've got 30 seconds as the average across these 3 sessions. Well, the average across these three page views, sorry, for the amount of time we're spending, and that is longer than any of them, and it doesn't make any sense with the constituent data. So that's just one final tip to please not use average time on page as a reporting metric. I hope that's all been useful to you. I'd love to hear what you think in the comments below. Thanks. Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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There are many AI and robotics companies coming up in the emerging markets that are initiating automated manual process by providing solutions in digitizing workflow and management solutions.With an automatic workflow streamlined, the companies can reduce operating and training costs.If the integration between a machine and humans is successful, it ensures increase in automation efficiency.The automated activities are highly configurable and adapt easily to both local and globally set standards.The new automation software easily synchronizes with the existing technology landscape as they are designed with a user-friendly interface.Business Management SoftwarePrepare your business for growth with automation in scheduling software.the customers, employees, the work, the equipment etcis saved in one place.The information collected from the various levels of the organizationis put together through software, which starts processing outputs for the business.You can dump all the clutter, whether it is hundreds of spreadsheets, crew notebooks or that good old whiteboard!Cannabis Software for Medical Lab TestsThe laboratories testing for cannabis check the cannabinoid levels, pesticide levels, moisture, terpenes, heavy metal, molds and fungi.Every gram of the sample tested right from the reception, consumption, sales, and disposal is strictly accounted for and regulatory guidelines adhered to by the testing labs.Cannabis testing softwarewill support whether the sample traceability is compliant with the local and state laws or not.
Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to maximize your internal links. I love internal links. There are a lot of guides out there, internal link best practices — they explain everything. This is not that video. This is not that guide. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of people who don't leverage their full power, and they think internal links simply aren't as powerful.  But first, a story... So I have some specific tactics for you to try and employ, and we'll get into those in a second. But first, to demonstrate internal links, I want to start with a story, a story which shows some of their potential power. It's a story of a single link here at Moz that we employed several months ago.  We have a page on Domain Authority. If you Google "Domain Authority," it's typically the very first result. Back in January, we added a single link to the page. We had just launched a new tool, SEO Domain Metrics, and we wanted to add a link from our existing page to our new page. So we did. The link said "Check your Domain Authority for free," and we added it. Within weeks we saw some interesting metrics, not on the page that we linked to, but on the page that we linked from. We also included an image on the page to draw attention to the link. Bounce rate instantly went down 33%. Why? People were clicking the link. They wanted to check their Domain Authority. Pages per session went up 33%. So when people were visiting this page, they were visiting more pages pretty much because of this link and the accompanying image. Session duration was up 10%. So people were spending 10% more time on Moz after they visited this page. Within a few weeks, traffic to the page that we added the link to was up 42%, and it has sustained that traffic increase ever since January when we added that link. Of course, the page that we linked to we added links from all over the site. Traffic on this page has risen exponentially, and it's now one of the top pages on Moz, probably not all because of this link, but the cumulative efforts of many of those links. So why did that link work so well and why do we think that the link helped improve those page metrics? So here's the thing that most people don't get about internal links. 1. Engagement  Number one, strive for engagement. When you add internal links to your page, it gives people the opportunity to visit other relevant pages on your site, thereby improving your engagement metrics. That's when you know that your internal links are working when you improve engagement. If you're just adding SEO links for SEO value and there's no engagement change, are you really adding value? No. So you want to go after engagement. There are some technical Google reasons for this. Google has several patents that we've discussed over the years — reasonable surfer. There's a patent called User Sensitive PageRank. Through these patents, Google describes how they want to count links that people actually click. If people aren't clicking on your links, should they really count? So Google has several processes in place to sort of measure what people are clicking or what they might click and actually pass more weight through those links. So you get help with the engagement, but you also pass more link signals through those links that people are actually clicking. Now think about where you might be putting your internal links now. Are you putting them at the bottom of the page, like in a related post? Is anybody clicking those widget links? Maybe not, probably not. Look at the top of this post, the top of this page. I'm going to add some links about internal linking at the very top of the post. Do you think people are going to click those links? You bet they are. There's a good chance you're going to click one of those links after you watch this video. Or maybe you clicked on it before you watch those videos. So we would expect those links to pass more value than adding those links further down on the page or in a widget or something like that. You can tell your internal links are working and have value when you see your engagement metrics start to move. So that should be the number one measure or standard of if your internal links are valuable and are working for you. Pursue engagement, number one rule.  2. Extreme topical relevance Number two tip, extreme topical relevance. Now people say, yes, you should link to topically relevant pages. I like link to extremely topically relevant pages. So whenever I publish a new page, I look for the other pages on my site that are very topically related, and I make sure to interlink them appropriately so I can get the right rankings boost to the right pages that I want. There are other Google technical reasons for this too. We talked about reasonable surfer and user sensitive PageRank. Well, Google also has something they patented called Topical PageRank, and that means that links that are more topically relevant pass more value. Links that are less topically relevant pass less value. You can also look at your engagement metrics to see if these links are topically relevant because people generally don't want to click less topically relevant links. So a couple of tips for finding your most topically relevant pages on your site. For example, for Domain Authority, I might look at all the other keywords that that page ranks for in positions 2 and 10, which means they rank highly but they're not quite number 1 and I want to boost the rankings. I want to find other pages on my site that also rank for those keywords. So I would use a query like this, and I'll put the code in the transcription below. I would search on my site, site to, search for my keyword "Domain Authority," and I would exclude the page that I'm actually looking for, so: domain authority -inurl:/domainauthority Google will give me a list of other pages on my site that rank for Domain Authority, excluding this, and I know those might be good link targets to link to my page to help it rank for those terms. We have some other resources on that as well if you search around and I'll link to: Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity 3. Add context Third tip, don't just add links, add context to your links. One thing that a lot of people do, that I hate seeing, is when they add a link to a page, they'll just find a piece of relevant text and they'll add a link to it and that's it, without adding any relevant context or anything else like that. In my experience, it's much better if you add context around a link. Google's freshness patents talk about the amount of change in a document. When they just see a link, they might ignore just a simple link added. But if you add text, if you add image, if you add context around a link to help draw people's attention to it, to help give some relevant signals to Google, that link, in my experience, is much more likely to pass value than simply adding a link and linking some existing text. So always add context to your links.  4. Make every link unique Number four, can you believe we're at four out of five? Number four, make every link unique. Now a lot of people in SEO they talk about link ratio. Should you use exact match anchor text or partial match anchor text? What should your ratios be? I think that's far too complicated. I think much easier is just simply make every new link you add unique. Make it natural. Use natural words. I tend to avoid exact match anchor text completely. That way I get to avoid something that's very easy to do, which is over-optimization. If you're a new site with not a lot of authority, Google has processes in place to detect over-optimization when they think that you're trying to manipulate your rankings. So make every link unique. Use natural words. Don't worry about ratios and things like that. If you follow my advice, I would generally avoid exact match anchor text on internal links. Other people may give you different advice though.  5. Trim low value links Finally, tactic number five, you may consider trimming your low value links, and this is another technical reason. This is a type of old PageRank sculpting. The idea is every page has a certain amount of PageRank. If you include lots and lots of links on your page, the value that Google is able to pass through each link is diminished. It's diluted. So you sometimes may want to eliminate the low value links. So what do I mean by a low value link? Links that are not engaging and not relevant. People are not clicking them. If they're not engaging and they're not relevant, there is simply no point to include them on the page if they're not being actually helpful.  Conclusion All right. So those are my five tips for getting the most power of your internal linking. If you have any other tips that you'd like to share with the community, we'd love to hear about them in the comments below. Hope you enjoyed this video. Best of luck with your SEO. Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
A succinct analysis of market size, regional growth and revenue projections for the coming years is presented in Global Interactive Whiteboard Market report.The study further sheds light on major issues and the new growth strategies implemented by manufacturers that are part of competitive landscape of the studied market.The report offers key trends, investment opportunities and drivers in Global Interactive Whiteboard Market with the latest market intelligence by adopting primary and secondary research methods.It also includes strategies adopted in the context of acquisitions and mergers, and business footprint extensions.In order to provide more exact market forecast, the report comprises a complete research study and analysis of COVID-19 impact on the Global Interactive Whiteboard market.The major players covered are as follows:- Google LLC- Panasonic Corporation- Samsung Display Ltd.- LG Display- Microsoft Corporation- Cisco Systems, Inc.- Ricoh Ltd.- NEC Corporation- FOXCONN Technology- Hitachi Ltd.- Egan Team board Inc.- Turning Technologies- Xiamen Interactive Technology Corporation- Other Prominent PlayersKey segments covered:By Type- Fixed- PortableBy Application- Education Sector- Corporate Sector- Government Sector- OthersBy Technology- Infrared- Resistive- Capacitive- Electromagnetic- OthersBy Region:North America (U.S. & Canada)Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of   Europe)Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand, and Rest of Asia Pacific)Latin America (Brazil, Mexico, and Rest of Latin America)Middle East & Africa (GCC, North Africa, South Africa, and Rest of Middle East & Africa)Get Complete Research Report with [email protected] Important Highlights from the Report include:Market CAGR during the 2020-2025 forecast period.Comprehensive analysis on factors that will speed up the growth of Interactive Whiteboard market over the next five years.Precise estimates about the market size of global Interactive Whiteboard market and its contribution to the parent market.Precise forecasts for future developments in the Interactive Whiteboard industry and shifts in consumer behavior.The growth of the Interactive Whiteboard Market across the Americas, APAC, Europe and MEA.A detailed analysis of the industry competition and quantitative data on various vendors.Comprehensive information on variables that will impede the growth of Interactive Whiteboard companies.The Following are the Key Features of Global Interactive Whiteboard Market Report:Market Overview, Industry Development, Market Maturity, PESTLE Analysis, Value Chain AnalysisGrowth Drivers and Barriers, Market Trends & Market OpportunitiesPorter’s Five Forces Analysis & Trade AnalysisMarket Forecast Analysis for 2020-2025Market Segments by Geographies and CountriesMarket Segment Trend and ForecastMarket Analysis and RecommendationsPrice AnalysisKey Market Driving FactorsInteractive Whiteboard Market Company Analysis: Company Market Share & Market Positioning, Company Profiling, Recent Industry Developments etc.Why Choose KD Market Insights?Provides accurate data and best-in class solutions to our clients.
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Posted by Paddy_MooganLink building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I'm going to talk about link building again. It's a topic I love, and I want to share some ideas around what I'm calling "sustainable link building." Problems Now, there are a few problems with link building that make it quite risky, and I want to talk about some problems first before giving you some potential solutions that help make your link building less risky. So a few problems first: I. Content-driven link building is risky. The problem with content-driven link building is that you're producing some content and you don't really know if it's going to work or not. It's quite risky, and you don't actually know for sure that you're going to get links. II. A great content idea may not be a great content idea that gets links. There's a massive difference between a great idea for content and a great idea that will get links. Knowing that difference is really, really important. So we're going to talk a little bit about how we can work that out. III. It's a big investment of time and budget. Producing content, particularly visual content, doing design and development takes time. It can take freelancers. It can take designers and developers. So it's a big investment of time and budget. If you're going to put time and budget into a marketing campaign, you want to know it's probably going to work and not be too risky. IV. Think of link building as campaign-led: it starts & stops. So you do a link building campaign, and then you stop and start a new one. I want to get away from that idea. I want to talk about the idea of treating link building as the ongoing activity and not treating it as a campaign that has a start date and a finish date and you forget about it and move on to the next one. So I'm going to talk a little bit about that as well. Solutions So those are some of the problems that we've got with content-driven link-building. I want to talk about some solutions of how to offset the risk of content-driven link building and how to increase the chances that you're actually going to get links and your campaign isn't going to fail and not work out for you. I. Don't tie content to specific dates or events So the first one, now, when you coming up with content ideas, it's really easy to tie content ideas into events or days of the year. If there are things going on in your client's industry that are quite important, current festivals and things like that, it's a great way of hooking a piece of content into an event. Now, the problem with that is if you produce a piece of content around a certain date and then that date passes and the content hasn't worked, then you're kind of stuck with a piece of content that is no longer relevant. So an example here of what we've done at Aira, there's a client where they launch a piece of content around the Internet of Things Day. It turns out there's a day celebrating the Internet of Things, which is actually April 9th this year. Now, we produced a piece of content for them around the Internet of Things and its growth in the world and the impact it's having on the world. But importantly, we didn't tie it exactly to that date. So the piece itself didn't mention the date, but we launched it around that time and that outreach talked about Internet of Things Day. So the outreach focused on the date and the event, but the content piece itself didn't. What that meant was, after July 9th, we could still promote that piece of content because it was still relevant. It wasn't tied in with that exact date. So it means that we're not gambling on a specific event or a specific date. If we get to July 9th and we've got no links, it obviously matters, but we can keep going. We can keep pushing that piece of content. So, by all means, produce content tied into dates and events, but try not to include that too much in the content piece itself and tie yourself to it. II. Look for datasets which give you multiple angles for outreach Number two, lots of content ideas can lead from data. So you can get a dataset and produce content ideas off the back of the data, but produce angles and stories using data. Now, that can be quite risky because you don't always know if data is going to give you a story or an angle until you've gone into it. So something we try and do at Aira when trying to produce content around data is from actually different angles you can use from that data. So, for example: Locations. Can you pitch a piece of content into different locations throughout the US or the UK so you can go after the local newspapers, local magazines for different areas of the country using different data points? Demographics. Can you target different demographics? Can you target females, males, young people, old people? Can you slice the data in different ways to approach different demographics, which will give you multiple ways of actually outreaching that content? Years. Is it updated every year? So it's 2018 at the moment. Is there a piece of data that will be updated in 2019? If there is and it's like a recurring annual thing where the data is updated, you can redo the content next year. So you can launch a piece of content now. When the data gets updated next year, plug the new data into it and relaunch it. So you're not having to rebuild a piece of a content every single time. You can use old content and then update the data afterwards. III. Build up a bank of link-worthy content Number three, now this is something which is working really, really well for us at the moment, something I wanted to share with you. This comes back to the idea of not treating link building as a start and stop campaign. You need to build up a bank of link-worthy content on your client websites or on your own websites. Try and build up content that's link worthy and not just have content as a one-off piece of work. What you can do with that is outreach over and over and over again. We tend to think of the content process as something like this. You come up with your ideas. You do the design, then you do the outreach, and then you stop. In reality, what you should be doing is actually going back to the start and redoing this over and over again for the same piece of content. What you end up with is multiple pieces of content on your client's website that are all getting links consistently. You're not just focusing on one, then moving past it, and then working on the next one. You can have this nice big bank of content there getting links for you all the time, rather than forgetting about it and moving on to the next one. IV. Learn what content formats work for you Number four, again, this is something that's worked really well for us recently. Because we're an agency, we work with lots of different clients, different industries and produce lots and lots of content, what we've done recently is try to work out what content formats are working the best for us. Which formats get the best results for our clients? The way we did this was a very, very simple chart showing how easy something was versus how hard it was, and then wherever it was a fail in terms of the links and the coverage, or wherever it was a really big win in terms of links and coverage and traffic for the client. Now, what you may find when you do this is certain content formats fit within this grid. So, for example, you may find that doing data viz is actually really, really hard, but it gets you lots and lots of links, whereas you might find that producing maps and visuals around that kind of data is actually really hard but isn't very successful. Identifying these content formats and knowing what works and doesn't work can then feed into your future content campaign. So when you're working for a client, you can confidently say, "Well, actually, we know that interactives aren't too difficult for us to build because we've got a good dev team, and they really likely to get links because we've done loads of them before and actually seen lots of successes from them." Whereas if you come up with an idea for a map that you know is actually really, really hard to do and actually might lead to a big fail, then that's not going to be so good, but you can say to a client, "Look, from our experience, we can see maps don't work very well. So let's try and do something else." That's it in terms of tips and solutions for trying to make your link building more sustainable. I'd love to hear your comments and your feedback below. So if you've got any questions, anything you're not sure about, let me know. If you see it's working for your clients or not working, I'd love to hear that as well. Thank you. Video transcription by Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Global "Interactive Whiteboard (IWB) Market" research report has all the necessary vital details asked by the clients or any audiences in terms of market advantages or disadvantages and future market scope all mentioned in a very crystal clear manner.The report eloquently mentioned all the information regarding market competitors, growth rate, revenue ups and downs, regional players, industrial players, and applications.Even the most measly information depicting market figures are comprehensively analyzed and before being presented to the clients.The current Interactive Whiteboard (IWB) market research report has demonstrated all the vital market growth factors and economic fluctuations mentioned owing to the immense attention gained in recent years.Click Here To Access The Sample Report:: Market portal aims to provide reports like these in order to draw the attention of many of the clients wanting to extrapolate some of the vital details of the Interactive Whiteboard (IWB) market on a global scale.The Interactive Whiteboard (IWB) market dossier talks about the market segmentation created on the basis of consensus made, product type, governments norms, key industrial players, competitive landscapes, applications, end-user, topological players, and more.It demonstrates various segments Electromagnetic Whiteboard, Laser Scanner Whiteboard, Infrared Optical Whiteboard, Others and sub-segments Education Sector, Government Sector, Corporate Sector of the global Interactive Whiteboard (IWB) market.
In the industry right now there is a big shift going on however the biggest arrive seen like everything is going to mobile friendly design.But here I will talk about why design a web page?So there five tips here I will discuss with you, and for your questions, you can comment me without any hesitation because my reply will come very instant.Rough Design WireframeJust take pen and paper or you can take whiteboard for draw a rough layout about your webpage.You can plan or way of sections like is you going to include a slider or a image banner or video banner on the homepage.Then you can put various other header sections like services, blog etc.
Samsung Samsung would like you to believe its new 85-inch Interactive Display can bridge the gap between students in the classroom and students studying at home, now that blended-learning is the new normal across the country. In reality, it’s just a slightly bigger digital whiteboard — but assuming it doesn’t cost too much, the tweaked vision does sound intriguing. Now that COVID-19 has swept the country, some students are huddling around tiny Chromebook screens at home while others stay in class, and Samsung’s internet-connected digital whiteboard promises to let students and teachers collaborate with each other, whether they’re in that classroom drawing on the board or adding to it in real-time from their laptop at home. The goal here isn’t to... Continue reading…
The Global Interactive Whiteboard Market 2020 explores the implications of a wide variety of factors influencing market drivers and growth.It provides the key players inside and out bits of information, market structure, market share and their strategies.In addition, this study reviews the global Interactive Whiteboard Market wholesalers, channels of bargains, challenges, opportunities, boosters, potential examples, rate of change, market share, and status.A detailed analysis into the market position of Pet Nutrition and Dietary Supplements, market competitiveness, benefits and downside of enterprise stock, industry growth patterns in the studied market, regional industrial layout attributes and economic policies, industry News and Strategies has been included.Get sample [email protected] are the key segments covered in the report:Based on (By Type), the global Interactive Whiteboard market is categorized as:- Fixed- PortableBased on (By Application), the global Interactive Whiteboard market is categorized as:- Education Sector- Corporate Sector- Government Sector- OthersBased on (By Technology), the global Interactive Whiteboard market is categorized as:- Infrared- Resistive- Capacitive- Electromagnetic- OthersBased on region, the global Interactive Whiteboard market is segmented into:North America (U.S. & Canada)Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of   Europe)Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand, and Rest of Asia Pacific)Latin America (Brazil, Mexico, and Rest of Latin America)Middle East & Africa (GCC, North Africa, South Africa, and Rest of Middle East & Africa)Get Complete Research Report with [email protected] points Highlighted:The report includes an overall business forecast that aims to gain valuable insights into the global Interactive Whiteboard market.The main segments have been further classified into sub-segments for a detailed review and a deeper understanding of the industry.The factors leading to market growth have been listed.The data has been collected from primary and secondary sources and analyzed by professionals in the field.The study analyses the latest trends and company profiles of the major players in the market.List of leading players:There are various players operating in the market.The report provides a competitive analysis of major players along with their market share and contribution to the studied market.Some key players of the global Interactive Whiteboard Market are- Google LLC- Panasonic Corporation- Samsung Display Ltd.- LG Display- Microsoft Corporation- Cisco Systems, Inc.- Ricoh Ltd.- NEC Corporation- FOXCONN Technology- Hitachi Ltd.- Egan Team board Inc.- Turning Technologies- Xiamen Interactive Technology Corporation- Other Prominent Players.The Following are the Key Features of Global Interactive Whiteboard Market Report:Market Overview, Industry Development, Market Maturity, PESTLE Analysis, Value Chain AnalysisGrowth Drivers and Barriers, Market Trends & Market OpportunitiesPorter’s Five Forces Analysis & Trade AnalysisMarket Forecast Analysis for 2019-2025Market Segments by Geographies and CountriesMarket Segment Trend and ForecastMarket Analysis and RecommendationsPrice AnalysisKey Market Driving FactorsInteractive Whiteboard Market Company Analysis: Company Market Share & Market Positioning, Company Profiling, Recent Industry Developments etc.The report addresses following doubts:Which is the leading company in terms of innovation in the Interactive Whiteboard market?What are the drivers that are affecting the demand for Interactive Whiteboard Market?What are the growth prospects in the emerging regions for market players?What are the different distribution channels followed in the Interactive Whiteboard market by prominent market players?How do emerging market participants in the existing market environment develop their presence?Get Discount [email protected] Us:KD Market Insights offers a comprehensive database of syndicated research studies, customized reports, and consulting services.
There are several companies which make and prepare the Whiteboard videos or doodles across India.The whiteboard holds the power to present things in a graphical pattern with a pen which gets fit into a little space but holds tons of values within it.These whiteboard videos can be made using some whiteboard video maker.Read More:- List of Whiteboard Video Makers in India
Whiteboard is a powerful platform which enables ones to script that cannot be said with bare mouth.This whiteboard holds the power to present things in a graphical pattern with a pen which gets fit into a little space but holds tons of values within it.We say small drops of water make up the mighty ocean.So some touches of ink makes up a mighty theme.This whiteboard is a platform that gives a pen a power more than a sword.That’s why we call it that a pen is mightier than a sword when there are such power concepts in whiteboards.The whiteboard videos can be made using a whiteboard video maker.
Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not. We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.  1. Business name So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does. This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there. But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form. Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there.  No impact: Q&A Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing.  So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking. So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients.  2. Categories Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories.  There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them. So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants. So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you.  No impact: services Now moving on to another thing that does not impact ranking, we'll move over here to services.  So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer. But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often. 3. Website Then moving back to the things that do impact ranking, number three would be the website field.  So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page. So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry. No impact: products Now moving on to something that we have found did not impact rankings — products.  So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual. If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries. So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering.  4. Reviews Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind.  But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking. There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business. Conclusion So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google.  Thanks for listening. If you have any questions, please hit me up in the comments. Ready for more? You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketingInstant downloads and streaming to your computer, tablet, or mobile deviceDownloadable slide decks for presentations Get my MozCon 2020 video bundleSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. 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