Trends are the most common practices carried out by your competitors or the trendsetters in the field of your trade.

Digital Marketing has caught on and become popular over the last decade and has changed the way the world does business healthy and simple digital marketing trends may change the course of trade for a business by either improving the brand’s social presence, ranking at the top of the search engine optimization (SEO) page and helping the brand or the business generate organic leads and further marketing the brand through multiple distinct social media channels.

Work from had become the new normal due to which many e-commerce platforms saw a rise in their sales and that is why digital marketing trends have become all the more important in the year 2021 as it might carve a path to enhanced digital marketing strategies and goals.

As a digital marketing professional here are some of the key trends which might help you push your trade or business even further: – Live streams and an increase in influencer contentLocal celebrity-driven content may help drive sales of the business, create trust and help earn goodwill for the brand whilst tapping into the ‘at the moment’ a connection that the consumers crave.

Higher goodwill and resolution driven assignments handed over by brandsMore than ever brands would require to put the brand’s sincerity on focus.

Thus, firms will have to find ways of creating a connection with the consumer  User-generated content to maximize consumer involvementCustomers crave a lot of attention before buying any service and the need for the brand to build confidence with the customer after they have bought the product.

Our experts at 88gravity, a leading Google Ads agency, shed their insight on this enticing new feature.

Firstly, users wouldn’t have to rely on the input of queries to see results.

A second major feature was the introduction of visually appealing information, instead of mere text from the search bar.

Alongside, the toggle option of &more/less was introduced, letting users remove/add content that appeals to them using machine learning to further tailor the feed as per tastes and specifications.

The advertisements are based on user activity on videos watched, map searches, past site visitation, and app downloads.

Reasons to Use Google Discovery Ads88gravity is a foremost Google Ads agency that caters to businesses in all niches.

From building a brand identity to generating ROI based leads and running effective social media campaigns, we are a leading digital marketing agency with a stellar reputation for creating trusted brands that stand out from the rest.

Brand awareness is mainly about generating organic results by targeting potential customers that are more likely to convert into leads and help your business thrive.

Great content loaded with keywords and optimised with proper SEO tactics is a great strategy to make your website successful.

SEO not just helps you rank your website higher but also attracts the right audience and eventually converts them to sales.

Facebook currently the #1 social media platform with over 2.45 billion monthly active users followed by YouTube (2 billion), Instagram (1 billion), Twitter (330 million), and LinkedIn (260 million).

Posting amusing, heart-warming, and unique content on these platforms can easily get your more shares, clicks, and conversions.

Search Engine Optimization (SEO) is one of the major aspects, which helps in improving a website in a way that it can rank in the search result.

It provides better results in search engine result pages (SERPs).

Additionally, SEO is a prominent factor because it is less expensive than other marketing methods.There are a plethora of reasons due to which SEO is important in the hospitality sector which includes More number of visitors on the website: If SEO is effective, then helps in improving the number of visitors on the website and eventually leads to a better or higher ranking.

The higher the rank in search engine result pages (SERPs), the more the chances of reaching the website to the targeted audience.

In such a manner, the website gains the trust of the customers and they did book the hotel or resort.

Enables the hotel to remain on the top in SERPs: With the large volume of traffic on the website the owner can find out the new trend, which helps in attracting the customers and gives them the added advantage in the competition with others.

With the help of the right Google Ads agency, your Google Ads campaign can be optimized to bring in highest revenue and sales.Our team of experts have compiled an indispensable list of Google Ads strategies and tricks that you can implement for the best return on investment.

In the paid search space, the content of text ads can make or break the success of the advertisement.

With the help of this Google ads strategy of automated bidding, your lives can become a lot easier and campaigns a lot more profitable.At an experienced Google Ads agency like 88gravity, we help you to increase visibility in search results, clicks, conversions, and lead retention.

They use the information from an existing bid’s performance to inform future bids for better performance.

This Google Ads strategy not only saves a ton of money, but also time.

Create Tightly Themed Keyword GroupsKeywords help your Google Ad appear in the most efficient way possible.

Growth Hacking and digital marketing goals of business function simultaneously for the growth of the business.

In order to try and implement growth hacking to boost the digital marketing strategy of a business, you do not master it but need best digital marketing agency on board who have all the strategies on tips The best way to start is with having a professional SEO agency on board and ask yourself a few questions such as Where is my audience online?

The answer to these questions is what will help you innovate and design strategies for you to use growth hacking SEO to give a boost to your digital marketing strategy.While brainstorming over a growth hacking strategy, a USP(unique selling point) or a unique product could go a long way in drawing the audience attention.

Keep the viral in mind all the mind while working on the idea and you will be able to achieve desired results and catch up quickly with your audience.

The brain behind this ingenious idea was the director Lin-Manuel Miranda whose previous performance at the white house generated the popularity the musical needed and rest of the work was done popular ticket lottery system which resulted in house full sales even before the gates opened for Hamilton.

A simple yet very highly effective technique under Growth Hacking SEO Dropbox grew its users with a referral program i.e.

About 9, 14, 00, 000 results showed up when I searched for a black leather jacket on google.

The idea is simple, more visits to your website increase the chance of converting potential leads to sales.If you are trying to increase the traffic on your site, you may have come across these terms, SEO and PPC.

This article will help you understand the basic differences between the two, for you to determine which approach fits your business best.SEO stands for 'search engine optimization', in simple words, increasing your website's visibility in order to get more visits from potential customers through natural or organic searches.

This could be done in a lot of ways, for example: improving keyword, cluster and voice searchability or bettering website content, speed and interface etc.

Whereas, PPC (Pay Per Click) is a service where a fee is charged by the Search engine providers (Google, Bing, etc), whenever anyone clicks on the ad that takes them to your website.Since my objective is to create a basic understanding, I have divided my points into 3 major factors, cost, time and effort, and hope it will help you choose the right way to marketize your business.Cost - In any business, the money will always be one of the most important factors that affect almost every decision you take.

So, if SEO is done the right way it can bring your business in front of target consumers without any expenditure.

Read on below to understand how exactly website speed can impact your website SEO ranking in 2020.The SEO ranking of your website depends upon many factors, such as keywords, SEO backlinks and 200 other stuff.

One of the factors that have recently been announced is the speed of your website.

What do we mean by “website speed?”In the cut-throat race to get to the top, Google looks at how fast your page loads when it pops up on the list of search engine results.

Slow loading causes page abandonment by customers.

How can your website be ranked low purely based on speed?

This is because Google’s VP Marissa Mayer did an extensive experiment to find out that even a delay of 2-3 seconds impacts to traffic and lead conversions.

The importance of social media has grown by leaps and bounds in the last ten years for all sectors.

The year did not pan as expected, but there is always some good to whatever happens the physical stores had to put a lock, but thanks to social media platforms businesses and entrepreneurs worked on innovative solutions to stay connected with their audience, keep their product alive amidst all kinds of restrictions.

If you have been pondering over shifting your business focus to social media, then you better check out the latest SMM trends for 2020 to give your social media marketing a substantial boost from the very beginning.

Personal Touch Is A MustThe success of any campaign depends on how well it connects to the audience.

Regular Posting Is The KeyAs mentioned that consumers today have a plethora of choices available, and it is effortless for them to forget your brand in such a big pool.

Brands today have switched to ephemeral content strategy and are highly reaping the benefits of the same.