The boom that businesses have witnessed in terms of online shopping in the last decade has been massive.Building and growing an e-commerce business strategy requires hard work and smart work.Like other types of business models, this one also requires you to meet unexpected demands and take difficult decisions to stay on the right path.Here is a short guide on how to start an e-commerce business that will help you throughout the process.1.What you sell and the range that you offer will help you define your business.Sourcing your product(s)Once you are confident about your product idea, your next task is to find out where and how you will get your products.ResearchIn-depth research on market and competitionOnce you have chosen your product and finalised the sourcing method, you can start with the research.This will help you understand where you stand and how you will make your business unique.Creating your business planOnce you have finished your research, you can begin writing your business plan.Set up your businessPut a name on your businessChoose an appropriate brand name that represents what your business stands for.
The pillars of digital e commerce marketing are:Search Engine OptimisationContent MarketingNative AdvertisingPay-per-click (PPC) AdvertisingSocial Media MarketingEmail MarketingA digital ecommerce marketing strategy is a plan you create for your business to accomplish individual digital goals using thoroughly selected online marketing channels such as paid, earned, and owned media.Steps to Create an Effective Digital Ecommerce Marketing Strategy1.Create a customer personaThe first step of marketing is to identify who your target audience is.For a digital Ecommerce marketing strategy to delivers its optimum results, you need to create detailed buyer personas.Buyer personas are a depiction of your ideal customer(s).This is built by researching, surveying, and interviewing your target audience.Also, check on which ones are suitable for your strategy.Owned media: Digital assets owned by your company include the website, social media profiles, and blog content, among others.Earned media: It is the exposure your brand gets through word-of-mouth marketing.Paid media: These are the channels on which you spend money to attract your buyer personas, such as paid social media posts and Google Adwords.4.Examine and plan your owned media campaignsGo through your existing contentFind out gaps in your existing contentDevelop a content creation plan5.
Looking for products, checking out different brands, comparing prices, and going through reviews is normal for online buyers.This implies that your target audience in trying to find products or services similar to yours on Google or other search engines.It also gives your brand exposure through organic or non-paid search engine results.It helps you understand what your prospective audience is searching for online, what words they are using, how they are behaving online, and what kind of content they prefer.When you understand this, it becomes easier for your brand to connect with the online audience.Why is Ecommerce SEO Important?There are other methods to drive online traffic, such as paid advertising and social media, but most traffic comes from search engines.When people search for information online, organic search results seem more credible, occupy more digital real estate, and are clicked more than the paid advertisements.People choose organic information above paid information as they appear to be more authentic and reliable.Ecommerce SEO plays a significant role here to make your website appear in the top results.When done right, SEO can turn to your Ecommerce site’s advantage.
They would do their grocery shopping from a few shops once a week and other high-value purchasing also from local stores.
From grocery to electronic appliances to apparel to beauty products to furniture to jewellery, consumers can find everything literally online.
In March 2018, Periscope by Mckinsey surveyed 2,500+ consumers in France, Germany, the UK, and the US to understand the forward movement in online consumer packaged goods (CPG) shopping.
Once bought only from local stores, consumers are researching and purchasing CPG products online.
Here we mention why local retailers should shift their focus on e-commerce and how it will be more convenient and profitable for their business.
Ecommerce Benefits for the Consumer
More selection: Retail websites have a massive supply versus a local store.
You may have come across a situation where the post you are uploading (which includes a website link) ends up posting images and content that aren’t showing up the way they do on the actual website.
To do this, you want to ensure that the thumbnail showing the image and content is correct.
If it’s not, go through the process outlined below to fix this.
The post showing the previous image and piece of content will remain there.
Facebook looks at its own cache (memory) and shows that instead of looking for the up to date details of content from the web page.
If no changes have been made to the webpage in the past then you would not have any concerns in Facebook using its cache.
In the world of digital marketing, it is very imperative always to be a step ahead, but with the ever-dynamic trends and evolving technologies, it is not quite easy as it seems.
To help put you forward in the coming year, we have put together a comprehensive list of trends that are going to be rocking the digital world in 2020.
The first TVC (TV commercial) of WhatsApp kicked-off recently, and there is an expectation for it to experience exponential growth as a mass reach marketing channel with a shift of ad budget on WhatsApp.
One such brand is Uber, whose chatbot communicates with clients, making it stress-free for them to use their mobile app, Google Maps, Slack, or Facebook Messenger to hire cars.
Basically, it is concerned with an encompassing move towards driving prospective clients to your business via online platforms.
To give you a clear understanding of this, we will start by giving you some facts – about 14 billion searches are performed online every month.