Defining marketingIt is important to remember that, despite digital using different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had.

It can be easy to set digital objectives based around ‘vanity metrics’ such as the number of ‘likes’ or followers, so it is useful to bear in mind this definition of marketing advanced by the Chartered Institute of Marketing:.This definition emphasizes the focus of marketing on the customer while at the same time implying a need to link to other business operations to achieve this profitability.

Yet, it's a weak definition in relation to digital activity since it doesn't emphasize communications which are so important to digital activity.What is digital marketing?Digital marketing is a form of marketing for promoting and selling products or services on the Internet.

It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.Digital marketing has a number of types, the most important are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.What do I need to be a digital marketer?

We are living more and more of our lives online every day.

Banking is certainly following this trend.

In the US, more than 70 percent of people do at least some of their banking online.

More than half of all web traffic now comes from mobile devices, and traffic to financial institutions isn’t far behind.The general consensus is that while the risk is low when it comes to banking, security does depend to some extent on consumers—many of whom don’t do what they should be doing to keep their phones safe from attack.

As a result, experts say, banks could do a better job educating consumers about cybersecurity issues.

The Wall Street Journal invited three experts to discuss these issues: Joseph Carrigan, a senior security engineer at Johns Hopkins University; Emmett Higdon, director of digital banking at Javelin Strategy & Research, a subsidiary of Greenwich Associates; and Peter Wannemacher, a digital banking analyst at consulting firm Forrester Research.Is Mobile Banking Safe?

 Your budgetHow much money do you have to invest?You may think you need a large sum of money to start a portfolio, but you can begin investing with $100.

We also have great ideas for investing $1,000.

The amount of money you're starting with isn't the most important thing -- it's making sure you're financially ready to invest and that you're investing money frequently over time.One important step to take before investing is to establish an emergency fund.

All investments, whether stocks, mutual funds, or real estate, have some level of risk, and you never want to find yourself forced to divest (or sell) these investments in a time of need.

The emergency fund is your safety net to avoid this.Your risk tolerance How much financial risk are you willing to take?

Each type of investment has its own level of risk -- but this risk is often correlated with returns.