You must have experienced the nail-biting encounters between Indian and Pakistan cricket teams in world cups.

But, waiting for your 6 month-long SEO efforts is even more difficult.People seem to believe that SEO can instantly produce results for them but in today's world where everyone is having a website, it is very hard to gain the trust of Google Search.SEO takes time and that is why you can't rely totally on SEO for your business growth.

You must also focus on your paid advertisements, social media marketing, influencer marketing, OOH campaigns, etc.

to keep the revenue incoming.If you reach out to any SEO company in Lucknow or anywhere in the world, they will never promise your results before months because they know the reality.

But, this doesn't mean that you don't focus on SEO.

SEO can generate revenue for your business in the long run without any ads or paid media.Here are some misconceptions about SEO that business owners generally have:1) SEO is very costly2) Anyone can do SEO3) SEO means to buy links4) SEO involves only keyword placement5) SEO needs to be done on high volume keywords only6) SEO gives instant resultsIf you are someone who has one of these misconceptions about SEO then you haven't got the real taste of it yet.

In the current times, brands are focusing on trending formats and trending posts to be a part of the online community but in this mad race of trends, the content quality is getting compromised!Yes, it's good to be a part of the buzz but not all of them are looking for that content.

There are many people that don't want to see the trending posts and topics and even if they want to they are burdened with the same topic through different brand content and that is where this trending marketing or moment marketing comes out like spam or cringy content for many of the audiences out there.As a business owner or a brand manager, you should hire a creative digital agency in India that does focus on moment marketing but doesn't overdo it.Social media is used by users to chill out or spend time on entertainment purposes and it's never good to spoil their experience with spammy or cringe content.So, whenever you're focusing on moment marketing then you should keep these points in mind:1) Never copy some other brand's or creator's post as this won't leave a good impression on your viewer's mind.2) Try those trends only that are relevant to your brand and your audience.3) Hop onto trends when they are really active.

There's no point to create content on them after 1 or 2 days.4) Don't do forced brand integration in the content as it affects the content quality and it looks like an advertisement.Moment marketing seems easy but it is very difficult to execute without being spammy and for that, you should hire the best digital marketing company in Lucknow that can do your moment marketing subtly with premium content quality.

It's not like social media marketing that you start getting results instantly.

But in the long run, it is always more beneficial than paid marketing and advertisements.

The best way to do SEO is to first hire an SEO company in Lucknow or anywhere in India and then brief them about your business and audience.On this basis, the agency will sort out a plan of action and strategize the best possible methods to increase your ranking on Google.

Here are 4 tips for a winning SEO strategy for your brand:1) Mobile Optimized Website: According to sources, more than 80% of users are browsing the web through their mobile phones.

So, it is very essential to have your website optimized for mobile.

The whole website should be responsive and Google ranks mobile-optimized websites on top.2) Seamless User Experience: Your website visitors or users are of the utmost importance for your brand and website.

Yes, you heard it right.

In today's world, content creation is the grassroots level of revenue generation for your brand in the digital space.

Brands are hiring creative digital agency in Lucknow or anywhere in India to generate high-quality content consistently for their audiences.

Television viewership has gone down drastically with the rise of social media and OTT.

Users are spending most of their time on social media and that is where the whole marketing has shifted for these brands.Minimal Tweaks, the best digital marketing company in Lucknow, even believes that in the coming 2 to 3 years, mobile phones will become the only devices that will be capable to perform each and every task that comes in our daily life.

Such is the power of digital.

Facebook paid ads are the most dominating ads when it comes to the ROAS in the B2C industry.

With a large user base and strong AI-backed Facebook ads manager, it has become the go-to choice for advertisers and marketers for their branding and lead generation.If you are someone who knows Facebook Ads only to the extent of post boosting then you know only 1% of Facebook Ads in reality.

Boosting a post does no good to your business.

yes, you will garner likes and impressions but it will not get you the valuable customer.If you get in touch with a creative digital agency in India, they present a detailed plan of how they would invest in different advertisement platforms to grow your user base with different content strategies.How to get App Installs?If you have a mobile app and you want more customers then App Install campaign on Facebook Ads is something that you must leverage for your brand.Don't directly run an app install campaign for your business.

The right strategy would be:1) Create a landing page for your app2) Run an awareness campaign to get website visitors on your landing page.3) Run app install ads on the audience tracked through Facebook Pixel code.4) Retarget your app install ads on custom audiences and lookalike audiences.This way you will be able to lower your cost per install and get more credible customers on your mobile app.Tips for App Install Ads1) Have a clear CTA2) Video form of content3) Short Duration of Content4) Crisp description of the ad post5) Clear communication on the landing page6) Have different formats of the same ad creative for stories, a news feed, reels, etc.7) Don't rely on a single content piece.

Try and test different ad copies and creatives to continue with the best one.But before everything, you will need to first integrate your mobile app with your Facebook business manager.ConclusionFacebook ads are a great platform to do app install campaigns and it requires a lot of strategies.

When it comes to the online digital space, people talk about 'CONTENT' but they seem to ignore the importance of content distribution.Yes, content distribution is very important in the current times because of the lesser organic reach and vast audience.

As a digital marketing company in Lucknow or anywhere else in India, you must understand that just by providing creativity in the content you are not going to do any good to your client.

People should also be able to view your content in order to gain popularity on social media.That is why paid media or performance marketing is very important in 2021.Though influencer marketing lets you reach micro-level audiences but performance marketing lets your content reach the right target audience by using targeted interests, behaviors, and demographics.

Also, influencer marketing is not that much explored in the B2B industry and that is where performance marketing plays a major role.Performance marketing is the form of marketing in which you buy media on digital platforms according to your target audience and show your ads there for a better conversion rate.

This includes Facebook Ads, Google Ads, YouTube Ads, and many more ad platforms.These days OTT platforms have become a good platform for performance marketing.Before investing in performance marketing you need to have a planned media budget and then only you can get an optimized performance marketing campaign.If you want to start your performance marketing then you may get in touch with Minimal Tweaks as they are a digital marketing agency in Lucknow that has worked with many clients across the globe and has provided favorable results to their marketing campaigns.

We are going through an era of sudden changes and technological advancements.

Today, no company can sit back and relax with their ongoing marketing strategies and technological usage because it keeps getting updated daily.

As a creative digital agency in Lucknow, we recommend that to serve your clients, it's very necessary to adapt to the new technologies and use them to provide updated solutions.

Augmented Reality (AR) is the new trend that is being applied to many brands in their branding strategies over Instagram, Snapchat, Facebook, and many other platforms.

AR combines data from a physical world to an enhanced version of the real world that was created with digital visual elements, sound, or other sensory stimuli.

This technology provides a better user experience to the customers in an innovative way.

Content creation now plays the most vital role in any brand's digital success in branding and marketing.

People are overwhelmed with a variety of content in the digital space these days.

The attention period has declined so much that now people have only 3 seconds of attention span.

The best digital marketing company in Lucknow knows how important it is to grab the user's attention in minimal time.This has increased the competition so much that everyone is creating such fast content that tries to convey everything in minimal time.

This creativity of minimalism in content is the only thing you require for your brand in the content space.

And this is why Minimal Tweaks, a creative digital agency in Lucknow, is the most famous creative agency in India because of its minimalistic approach in design, marketing, content, and strategy.

When it comes to B2B businesses, content marketers face some struggles.

So, when you're starting on content marketing for a B2B business, you can't just plainly follow the B2C content strategy.Content marketing, as defined by the Content Marketing Institute, is"... a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – to drive profitable customer action.

Now prospects must be attracted with useful content.On Google Trends, it is visible that content marketing trends have grown over the past few years and it is now one of the primary channels for brands and even for a creative digital agency in India to acquire new customers.As consumers, we're becoming immune to advertising.

At least 30% of internet users now use an ad blocker.

We have increasingly complex purchase journeys where we're wanting to connect and engage with a business before making an inquiry or a purchase.And this is where content marketing comes in.When we look specifically at B2B, we're usually talking about high-average order values and long-term commitments.

Blogging is done to educate your target customer about your products and services the value those products and services bring to your target consumer.

Search Engine Optimization (SEO) takes time and consolidated efforts in technical solutions as well as backlinking in off-page SEO.

Though the overall success of SEO depends on all activities involved but very few understand the importance of blogging in SEO.

If you ask any SEO company in Lucknow or anywhere else in India, they will always say that blogging is the main part of the strategy and that is why it is very important.Yes, blogging is very important because it is long-form of content that is informational and provides much more value than that provided by classified or bookmarking content.

Even short articles are not that effective as a 1500 words blog.Blogging not only gives you more content description but also provides more backlinking and page interlinking options for the publisher.

Also, the blogs are published on high DA websites and due to that, the effect of that backlink provides a better ranking to the websites.So, if you are in doubt that blogging is not going to do any wonders for your website's rankings then you are going in the wrong direction.

So, start planning your SEO content with the help of the best digital marketing company in Lucknow.

Understand your customer: Whenever you need to understand the most common queries of customers then start thinking like your customer.

Think about what a customer would ideate before searching for your product or service.

You can also do a survey in your friend circle or family to get the majority perspective and on that basis, you might get 1 or 2 common keywords for your business.2.

Long-Tail Keywords: Long-tail keywords play a vital role in your SEO efforts.

These are a combination of 3 or more words that make a search query close to being specific.

Also, these keywords produce maximum results because most of the users today search long-tail keywords on Google.4.

Everyone talks about how important it is to perform marketing and branding on Instagram, Facebook and Linkedin but very few people know the importance of Twitter in the social media space.

Twitter is regarding as the best social media platform for engagement by almost every digital marketing company in Lucknow or in India.Features like mentions, retweets, hashtags, links boost the engagement on Twitter very highly in comparison to any other social media platform.

Anyone can communicate with anyone on Twitter and it's in the open.

Also, the character limit is defined which makes the content crips and clear on the platform.

It is the most appropriate platform for topical and moment marketing when multiple brands engage in communication over a certain trending topic.

This makes the overall content outlook of Twitter very interesting and user-friendly.

Snapchat is a highly used social networking app by people in the age range of 13-24.

It's more of a messaging-first social media app.You might not have heard about marketing on Snapchat before but many businesses consider Snapchat as one of the most important marketing platforms.So while others might not be talking about the photo and video messaging app as much as they used to, Snapchat is still a “big deal”.On average, People use Snapchat over 20 times a day, and spend a daily average of 30 minutes on the app, resulting in 3 billion Snaps created daily.Every creative digital agency in India understands the importance of Snapchat and they have some defined strategies for marketing a brand over it.

It all depends on your target audience.But before starting your marketing on Snapchat, here are a few terms to look out when starting on Snapchat:1) Snaps: It means to capture a video or photo.

Snaps can be viewed up to 10 seconds depending on the amount of time chosen by the Snapchatter and the snap will disappear once it’s been viewed.2) Stories: It's a set of many snaps (in the last 24 hours) in a flow.

Users can watch Live Stories from events and check out local or curated Stories they may be interested in.4) Snapcode: QR code of each user.

It is given by Snapchat to each user.5) Memories: It comprises past snaps and stories that are stored as a backup in Snapchat.Snapchat for BusinessSnapchat’s massive number of daily active users watch over 10 billion Snapchat videos per day – an astronomical number that signals tons of exposure and marketing opportunities for your brand.

It's not like social media marketing that you start getting results instantly.

But in the long run, it is always more beneficial than paid marketing and advertisements.

On this basis, the agency will sort out a plan of action and strategize the best possible methods to increase your ranking on Google.

Here are 4 tips for a winning SEO strategy for your brand: 1) Mobile Optimized Website: According to sources, more than 80% of users are browsing the web through their mobile phones.

So, it is very essential to have your website optimized for mobile.

The whole website should be responsive and Google ranks mobile-optimized websites on top.

From its inception in 2010, Zomato has been leveraging its technology platform to connect with customers, restaurant partners, and delivery partners, to serve their multiple needs.

On the other hand, it provides restaurant partners with industry-specific marketing tools which enable them to engage and acquire customers to grow their business.

It also operates a one-stop procurement solution, Hyper-pure, which supplies high-quality ingredients and kitchen products to restaurant partners.Zomato has attracted multiple eyeballs towards it in recent times due to its IPO.

Today everyone is talking about Zomato's IPO and its public listing and the share values.

Zomato has become a perfect example of how powerful is this whole startup ecosystem is in India and how a digital marketing company in Lucknow or anywhere in India can amplify it.

"Despite the large size of IPO at Rs 9,375 crore and rich valuations, Zomato saw healthy overall subscription of 38x.

In these digital times, many e-commerce stores have risen that are selling a variety of products online from a needle to even cars.

These companies have high competition in the industry and to overcome that competition these companies invest in their branding lot and for this, they hire a creative digital agency in Lucknow or anywhere in India for getting the best results from digital marketing.

If you're planning to start your e-commerce store to sell t-shirts or any type of clothing then here are 5 reasons why you should invest in branding and marketing: 1.

Target Audience: Almost everyone is spending their free time online with cheaper internet rates.

This is why brands invest a lot in social media marketing to get in touch with their potential customers directly.

Establishing a Brand Persona: With branding and marketing, you can establish a brand persona with which people can relate and this can help you in converting your audience into your customers.