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Attinder Singh
Working as Digital strategist from past years. Currently working for Consumer Acquisition.
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Attinder Singh 2021-12-14
To remain viable and competitive, companies need to continuously fuel growth in two ways. First, they need to attract and convert new customers. Second, they need to persuade existing customers to spend more. Also, a well-developed and expertly executed customer acquisition strategy can preserve resources. As well as maximize ROI by targeting the right prospects and delivering the right message at the right time.
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0
Attinder Singh 2021-10-15

You decide how much you want to spend on your Facebook ads by setting a budget for each campaign you create.

Facebook uses an ads auction system so you can bid to have your ad shown to the audience of your choice.

These bids are based on the cost per click on your ad or the cost per impression on your ad. 

collect
0
Attinder Singh 2021-09-15

Google App Campaigns let advertisers create ads where people can download an app directly from an ad.

App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.You can use other campaign types, like display ads and even text ads, to advertise apps.

But the conversion rates for those campaigns are terrible comparable to App Campaigns.

You’re just way more likely to get people to install an app if they only have to make a couple of clicks.

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0
Attinder Singh 2021-06-23

Google App Campaigns (previously Google Universal App Campaigns) have become one of the best ways for advertisers to create ads where people can download an app directly from an ad.

App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.

A Google App Agency provides clients with access to certified Google advertising experts to help businesses use Google App campaigns to grow.  

collect
0
Attinder Singh 2021-12-14
How Much to Spend on Instagram Advertising Cost? The best way to evaluate your budget is to set up a draft campaign in Advertising Manager and look for the Audience Definition and Estimated Daily Results modules, which will tell you if your budget settings will be sufficient to reach your desired audience within your desired duration. Note that there is no “best practice” for how much to spend. In fact, you can get started by spending just a few dollars a day and scale up from there based on success. To control the costs of your Instagram advertising, you can set either daily budgets or lifetime spending limits.
collect
0
Attinder Singh 2021-10-15

What is Google App Advertising?

Google app advertising lets marketers create ads so people can download an app directly from an ad.

App Campaign ads are designed expressly to generate app installs.Google App Advertising TypesThere are multiple Google Ads campaign types used to advertise apps.

These include search text and display ad campaigns, shopping campaigns, and even video ads.

But the conversion rates for those campaigns are terrible comparable to App Campaigns.

You’re just way more likely to get people to install an app if they only have to make a couple of clicks.

collect
0
Attinder Singh 2021-07-31

To get started with your first Google Ads app campaign, sign in to Google Ads, and select Campaigns from the left-hand menu.

Click the + button to create a new campaign and select the App option on the far-right side.Then, select your app’s platform (Android or iOS), enter your app’s name, and select it from the list that Google Ads generates.1.

Increase Bid to Budget RatiosTarget CPA (tCPA) is a smart bidding strategy.

It sets bids that allow you to maintain your set cost-per-acquisition while getting as many conversions as possible.

Because of Google’s advanced machine learning behind this, your bids can be automatically optimized, and auction-time bidding is also offered, which allows you to tailor your bids.Setting Up Bid to Budget RatiosIn terms of tCPA bidding campaigns, 10X is the minimum that you will want to set so that you can ramp up your campaigns quickly.

This being said, for these bid-to-budget ratios, using 20X will often show stronger performance.

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0
Attinder Singh 2021-06-01

Facebook’s App Install Ads do take some campaign management tasks away from user acquisition managers, but there are still many areas within your control that can be optimized.Here’s a list of best practices for optimizing App Install Ads, based on what’s working now for our clients.For a more in-depth review of Facebook App Install Ad best practices, see our 2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games.

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0
Attinder Singh 2021-12-14
TikTok Marketing Partners have a diverse set of specialties and industry expertise and provide support around the globe. One thing they all have in common is they have achieved repeated success on TikTok’s marketing platform. Partner specialties include:Campaign ManagementCampaign Management Partners use TikTok’s marketing API to help advertisers make the most of our ad offering. Their innovative technologies and deep expertise make it easy to find scaled success. MeasurementCreativeEffects
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0
Attinder Singh 2021-10-14

Casual games have several distinguishing features.

First, they are often web-based.

Also, they are usually found on either mobile devices, such as smartphones and tablets, or personal computers.

In addition, they are typically targeted at a wide, mass-market audience.

As opposed to a “hardcore game.” A game, targeted at a more niche audience of hobbyist or enthusiast gamers.

Thus, casual games usually do not have a high learning curve.

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0
Attinder Singh 2021-07-16

Social media advertising is the use of social media platforms, like Facebook, Instagram, Twitter, and TikTok to promote a product or service.

Most social media platforms have built-in data analytics tools, enabling marketers to track the progress, success, and engagement of advertising campaigns.

Marketers can reach a wide range of audiences through social media advertising, including current, potential, and dormant customers.

On a strategic level, social media advertising includes the management of an advertising campaign, governance, setting the scope, and the establishment of a brand’s customer awareness.  

collect
0
Attinder Singh 2021-05-13
img

Mobile app advertising refers to ads and ad campaigns expressly designed for mobile devices.

In this context, “Mobile devices” include smartphones, tablets, or wearable devices.

Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.Mobile also enables location marketing in a way that desktops can’t match.

And, because consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them. 

collect
0
Attinder Singh 2021-11-01

From its inception, Google launched Ads so advertisers could promote their apps across different platforms from within one advertising system.

That’s still possible of course, but it’s meant that creative is handled in a modular way across the different platforms.Instead of uploading whole ads, you upload ad elements.

And if you want good results, it’s best to upload a variety of creative assets: Text, images, and videos.Read more about google app campaigns best practices here.

collect
0
Attinder Singh 2021-10-14

Facebook’s Campaign Budget Optimization feature gives social marketers the option for machine learning to control their budget at the campaign level.Marketers just want to know that they are using their ad dollars most efficiently.

Facebook’s Campaign budget optimization is designed to give marketers an easier way to manage their ad budgets.

Ultimately, to ensure optimal results.

collect
0
Attinder Singh 2021-07-16

What is a Facebook Agency?

Learn about what Facebook advertising agencies provide and how to find the right one to work with your business.   

collect
0
Attinder Singh 2021-05-10
img

Facebook’s native tools make it easy for advertisers to create ad campaigns.

Once the campaign launches, the real work begins.

To ensure you’re spending wisely, optimizing your campaign and getting the returns you want, you need to measure performance by tracking the Facebook ad metrics that matter.

collect
0
Attinder Singh 2021-12-14
To remain viable and competitive, companies need to continuously fuel growth in two ways. First, they need to attract and convert new customers. Second, they need to persuade existing customers to spend more. Also, a well-developed and expertly executed customer acquisition strategy can preserve resources. As well as maximize ROI by targeting the right prospects and delivering the right message at the right time.
Attinder Singh 2021-12-14
TikTok Marketing Partners have a diverse set of specialties and industry expertise and provide support around the globe. One thing they all have in common is they have achieved repeated success on TikTok’s marketing platform. Partner specialties include:Campaign ManagementCampaign Management Partners use TikTok’s marketing API to help advertisers make the most of our ad offering. Their innovative technologies and deep expertise make it easy to find scaled success. MeasurementCreativeEffects
Attinder Singh 2021-10-15

You decide how much you want to spend on your Facebook ads by setting a budget for each campaign you create.

Facebook uses an ads auction system so you can bid to have your ad shown to the audience of your choice.

These bids are based on the cost per click on your ad or the cost per impression on your ad. 

Attinder Singh 2021-10-14

Casual games have several distinguishing features.

First, they are often web-based.

Also, they are usually found on either mobile devices, such as smartphones and tablets, or personal computers.

In addition, they are typically targeted at a wide, mass-market audience.

As opposed to a “hardcore game.” A game, targeted at a more niche audience of hobbyist or enthusiast gamers.

Thus, casual games usually do not have a high learning curve.

Attinder Singh 2021-09-15

Google App Campaigns let advertisers create ads where people can download an app directly from an ad.

App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.You can use other campaign types, like display ads and even text ads, to advertise apps.

But the conversion rates for those campaigns are terrible comparable to App Campaigns.

You’re just way more likely to get people to install an app if they only have to make a couple of clicks.

Attinder Singh 2021-07-16

Social media advertising is the use of social media platforms, like Facebook, Instagram, Twitter, and TikTok to promote a product or service.

Most social media platforms have built-in data analytics tools, enabling marketers to track the progress, success, and engagement of advertising campaigns.

Marketers can reach a wide range of audiences through social media advertising, including current, potential, and dormant customers.

On a strategic level, social media advertising includes the management of an advertising campaign, governance, setting the scope, and the establishment of a brand’s customer awareness.  

Attinder Singh 2021-06-23

Google App Campaigns (previously Google Universal App Campaigns) have become one of the best ways for advertisers to create ads where people can download an app directly from an ad.

App Campaign ads – and all the settings available for Google App Campaigns – are designed expressly to generate app installs.

A Google App Agency provides clients with access to certified Google advertising experts to help businesses use Google App campaigns to grow.  

Attinder Singh 2021-05-13
img

Mobile app advertising refers to ads and ad campaigns expressly designed for mobile devices.

In this context, “Mobile devices” include smartphones, tablets, or wearable devices.

Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.Mobile also enables location marketing in a way that desktops can’t match.

And, because consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them. 

Attinder Singh 2021-12-14
How Much to Spend on Instagram Advertising Cost? The best way to evaluate your budget is to set up a draft campaign in Advertising Manager and look for the Audience Definition and Estimated Daily Results modules, which will tell you if your budget settings will be sufficient to reach your desired audience within your desired duration. Note that there is no “best practice” for how much to spend. In fact, you can get started by spending just a few dollars a day and scale up from there based on success. To control the costs of your Instagram advertising, you can set either daily budgets or lifetime spending limits.
Attinder Singh 2021-11-01

From its inception, Google launched Ads so advertisers could promote their apps across different platforms from within one advertising system.

That’s still possible of course, but it’s meant that creative is handled in a modular way across the different platforms.Instead of uploading whole ads, you upload ad elements.

And if you want good results, it’s best to upload a variety of creative assets: Text, images, and videos.Read more about google app campaigns best practices here.

Attinder Singh 2021-10-15

What is Google App Advertising?

Google app advertising lets marketers create ads so people can download an app directly from an ad.

App Campaign ads are designed expressly to generate app installs.Google App Advertising TypesThere are multiple Google Ads campaign types used to advertise apps.

These include search text and display ad campaigns, shopping campaigns, and even video ads.

But the conversion rates for those campaigns are terrible comparable to App Campaigns.

You’re just way more likely to get people to install an app if they only have to make a couple of clicks.

Attinder Singh 2021-10-14

Facebook’s Campaign Budget Optimization feature gives social marketers the option for machine learning to control their budget at the campaign level.Marketers just want to know that they are using their ad dollars most efficiently.

Facebook’s Campaign budget optimization is designed to give marketers an easier way to manage their ad budgets.

Ultimately, to ensure optimal results.

Attinder Singh 2021-07-31

To get started with your first Google Ads app campaign, sign in to Google Ads, and select Campaigns from the left-hand menu.

Click the + button to create a new campaign and select the App option on the far-right side.Then, select your app’s platform (Android or iOS), enter your app’s name, and select it from the list that Google Ads generates.1.

Increase Bid to Budget RatiosTarget CPA (tCPA) is a smart bidding strategy.

It sets bids that allow you to maintain your set cost-per-acquisition while getting as many conversions as possible.

Because of Google’s advanced machine learning behind this, your bids can be automatically optimized, and auction-time bidding is also offered, which allows you to tailor your bids.Setting Up Bid to Budget RatiosIn terms of tCPA bidding campaigns, 10X is the minimum that you will want to set so that you can ramp up your campaigns quickly.

This being said, for these bid-to-budget ratios, using 20X will often show stronger performance.

Attinder Singh 2021-07-16

What is a Facebook Agency?

Learn about what Facebook advertising agencies provide and how to find the right one to work with your business.   

Attinder Singh 2021-06-01

Facebook’s App Install Ads do take some campaign management tasks away from user acquisition managers, but there are still many areas within your control that can be optimized.Here’s a list of best practices for optimizing App Install Ads, based on what’s working now for our clients.For a more in-depth review of Facebook App Install Ad best practices, see our 2020 Definitive Guide Of Facebook Ads Creative Strategy, Creative Testing and Launching New Games.

Attinder Singh 2021-05-10
img

Facebook’s native tools make it easy for advertisers to create ad campaigns.

Once the campaign launches, the real work begins.

To ensure you’re spending wisely, optimizing your campaign and getting the returns you want, you need to measure performance by tracking the Facebook ad metrics that matter.