Having a website and digital presence is essential for trades, and any business for that matter, there are so many ways you can utilise your website to make doing business with your easy for you customers.
If you are looking for a Mobile App development or to build a website or maybe your own mobile app Sydney, our team can help.
We have built 100s of sites and apps for our clients and are ready to answer any questions you may have.
From mobile and internet payment systems to automatic customer response systems, technology is shifting how customers receive information and interact with businesses, along with creating new expectations of the level of service delivered from the business they deal with.
Mobile apps have gained enormous attention over the last few years and for good reason, they are allowing business owners both large and small to drastically step up their customer service efforts and receive and deliver information faster and more conveniently than ever before.
Below we have listed for you 4 ways in which mobile apps will change they way you serve customers forever: Stronger Engagement with Customers Recent stats show 90% of mobile usage time is spent on apps and we are seeing a shift in that a large majority of customers are preferring to use mobile apps in order to get answers to some questions related to a product or service.
The app allows direct contact to you via features like live chat, contact forms, 1 touch call right to your businesses number and so forth allowing your customers to reach you with ultimate ease this ability to engage with your company through an app it leads to a significant increase in repeat business.
Additional features like fan walls and the ability to share to social media through your app allows for a great flow of feedback from your customers leading to more problems solved and deeper and meaningful relationships with them.
Encouraging customers to interact and engage with your company via mobile apps can free up you and your staff’s time to focus on other aspects of your business.
Mobile apps have quickly become one of, if not the most effective and powerful marketing tool used by businesses to expand there reach and engagement with customers.
But making sure your app is a success is a process, and there is a lot of competition.At Calibre Digital we have created hundreds of apps for our clients, and have many businesses use them to great success, below we share some basic, and effective ways to boost your mobile apps conversions.Shorten the Signup ProcessWhen a customer engages with your app, it can be a good source of data collection to have a sign up form.
If you do choose to implement this process, keep in mind one of the most irritating things for a customer is fulling in lengthy sign up forms, so best practice is to keep them short and sweet.Another strategy is to allow the customer access to the app without and initial sign up, allowing them to gradually build up the engagement.
Then through different stages of engagement throughout the app you can introduce a sign up or information capture form instead of hitting them straight upfront with it.
This can be effective as it allows your clients to get personable with the app beforehand.Avoid Overly Intrusive AddsMost of us have had the experience of browsing a website or using an app, only seconds later to be bombarded with constant and irrelevant adds.
This is a major cause for app users to get frustrated and leave the app altogether, so it is good practice to avoid intrusive and irrelevant adds.These kinds of ads target the wrong audience.
A mobile app becomes one of the ultimate platforms for offering your customers these rewards and being able to incentivise your customers with points/discounts at there fingertips will inspire them to come back time and time again.The most effective rewards programs revolve around you knowing your customers behaviour and offering them points or discounts for things they already buy or offers for first time buyers.Offer in App Exclusives.You’re In app exclusives offers will be key for ensuring participation in the app.
So, its important to be able to offer people exclusive discounts or loyalty programs that provide them with perks for being an app user or signing up for any loyalty programs.Categories for Customer Loyalty Programs.When launching your in-app loyalty program a key question to ask is how you will reward your customers.
Typically, rewards will fall into one of the categories below, and it is a good idea to stick with one of them and focus on implementing it well.Points Program.
These are typically the most common loyalty programs due to their ease of setup.Tiered Program: In a nutshell a Tier rewards program is essentially based on levels of loyalty, such programs offer different rewards depending on the tier.
To get to the next tier, a customer would have to pass a milestone.
Milestones might be something like spending a certain amount in a month to making a certain number of lifetime purchases.Paid or VIP program.
Nowadays to truly run a high level, viable restaurant, cafe, or takeaway you no doubt need to be utilising mobile technology.
Having built many food ordering and apps for businesses, we have seen firsthand the dramatic positive effects it has had on their businesses, read here the list of a few advantages of mobile food ordering.
The Popularity and utility of E-commerce is not a new story, the area has seen rapidly expanding and consistent growth over the last decade.
The COVID-19 Situation however has incredibly accelerated growth.
Online revenue as of April 2020 was up by nearly 70%, Australia post recorded and estimated 2.4 billion dollar e-commerce boost in the peak of COVID 19, and experts are predicting that we will see a permanent shift in the continuation of this trend in a post COVID world.
A business that is willing to courageously invest time and money in pivoting their businesses towards the behavioral changes of their customers, will dominate their industries and emerge as the market leaders in a post-pandemic world.
Online demand has particularly increased a few major categories such as: Online entertainment Food ordering via mobile apps and websites Personal care and cosmetics Sports and outdoors equipment Electronics/ IT compliances.
Convenience beats price as the #1 reason for online shopping The risk of a pandemic blowback leads to continued social distancing: Online Competition has intensified An increase in logistics and distribution capacities Many of the older generation have now discovered and adopted online behaviours.
In a day, an age where 80% of internet users choose their smartphones as a primary from on connection to businesses, it is important to implement not only a purposeful but also creative app idea.Regardless of the business or industry you’re in, the chances are your new and existing customers will benefit from your mobile app.We find that many business owners refrain from building an app for their business due to being overwhelmed with the perceived complexity it may entail.
Our team has designed hundreds of apps and have established over 40 different, business-specific features that can be incorporated into your mobile app to solve specific problems and meet specific needs, whatever industry you are in.Below are our top 5 tips to help you get on the way to building your first business app.Set A Clear Goal And ObjectiveWhat is the big picture?
It’s best to break down the goal of your app into objectives, such as new subscriptions, number of downloads, food orders, item purchases etc, and build this into the larger purpose and goal, just be sure to make it attainable.When setting an objective for your app, it is always a good practice to as yourself what is important to the customer, what problems do you want to solve?
And what needs are you looking to meet?Some factors may be:· Better communication, through live chat, in-app contact forms, or direct phone contact straight from the app.· Ease of appointment booking· Easy payments· Item purchasesThe nature of your business will determine what is and isn’t important to your customers, so it is essential you invest time in answering these questions.User friendly DesignMany business owners tell us they want a very basic design and focus on just the features they can provide, this isn’t a good outlook.
Design is not just about the look and aesthetics of the app, at its core, it’s about the user experience and functionality.You want your design to help make your app useful, allowing this like easy navigation throughout the app.
Your customers should be able to meet their objective in your app easily without confusion or clutter.Know your competitionWith some basic groundwork and idea in place, next, it is wise to do your homework.
Despite the current economic situation, the business of mobile apps is booming.
And over the next five years are only going to increase profit for business owners further.If you have an active service or product and a strong monetisation strategy in place, utilising your mobile app will inevitably help you tap into the vast and increasing spending power of millennial’s.But why mobile apps, you ask?90% of time spent on mobile is on APPS.Below are just four strategies you can implement to increase your profits through your mobile app.Running Advertisements.If you are not running ads on your mobile app, you could be missing out on some serious profits.
Later on, another popular mobile ad type is classic banner ads that display at the top or bottom of the screen.Apps that will benefit most from this type of monetization are apps that don’t offer in-app purchases or those who care clear on their target audience and regularly monitor behavior changes.A few key questions to ask before you incorporate ads into your app are:What type of ads would my target audience prefer?How can I correlate these with my brand?Will these ads be overbearing, or ruin the user experience for my customers?How can we create the most meaningful experience with these ads?Push notifications and SMS.Utilizing in-app prompts weather; it is through SMS or Push notifications from your app will become one of the most potent interactional tools you have.
Being always at your customers’ fingertips, you can schedule reminders, updates, sales, or contests at any time, and doing so will drive the user back to your app.For example, many restaurants set up a geo-targeting feature that alerts nearby app users of lunch specials or deals on the day, driving hungry stomachs straight into their business.There so many ways you can harness this feature of your app.
Here are a few more examples.Ecommerce can send abandoned cart notifications to bring customers back to the buying process.Segment users to provide custom and personalized services or products.Generate ad revenue by with push notification ads for complementary products.Subscriptions.With consumers flocking more now than ever before to subscription model services, it is ideal to jump on this bandwagon and incorporate it into your mobile app.
It can be a fine line determining how useful your free features compared to your paid subscription.Overall, though, it is a fantastic way to increase revenue, recent studies show that apps with subscription-based services are making roughly 50% more profit than those without.A good example would be a personal trainer or gym, offering a subscription of 10$ a month for access to premium workout videos and exercises directly through the app.Take in mind when incorporating a subscription service into your app, ensure you are keeping the services fresh and up to date, that will keep users coming back for more.
Making it a fantastic time to get that eCommerce site, you have been thinking about doing for 12 months up to and running.Good website design or a Mobile App Sydney is going to be crucial in maximizing your efforts to connect with your customers.
This is applicable even in promoting your brand, and in turn, acquire more sales.Here are our top 5 tips to help you take your great eCommerce site to the next level.Easy Category NavigationNothing is more frustrating for a customer than having to go back and forth through 10 different pages trying to find the product or category they are after.To avoid losing the sale, make it easy for your customers to search for products and to filter products by things like color, size, or product type.
By adding this, you’ll ensure that customers who prefer to navigate websites through the internal search engine.
We see people over cluttering their eCommerce sites or stores with popups, ads, or a rainbow assortment of colors.All these elements take away and distract your customers from buying.
Having a simple, clean, clear design and limiting onsite distractions will keep customers focused on loading up the checkout and converting.Prioritize Your BrandingNowadays, consumers prefer to buy from established brands, not random pop up shops.
If you want to drive major conversions in your business put some serious effort into your branding.Do your research before building your eCommerce siteWho is your ideal customer?What problems do your products solve for them?What differentiates your brand to others in the same market?The answers to these questions should be incorporated into your branding as well as your marketing.
Globally the healthcare & beauty industry is worth close to 4.5 trillion worldwide, and with this technological age we all live in, and powerful platforms like mobile apps are only set to increase the growth.A mobile app for your salon is surefire way to increase bookings and boost business, with a great increase in overall ROI.
It’s not just a way to connect to more customers, but get them actively engaging with your salon, putting you far ahead of your competitors.Having worked with and built apps for many salons, we wanted to share below some of the favorite features that salon owners are utilizing to maximize their business.
Appointment BookingSimple, but maybe one of the most utilized features for most salons is the booking feature, allowing your users to easily open your app and simple book in an appointment makes doing business a breeze.
In App Offers and Loyalty ProgramsAny loyalty program can be extremely effective, especially in terms of monetizing current business.
Being able to treat your customers with better offers and discounts as a reward for their business will not only increase repeat dealings but also word of mouth.Some additional aspects of this feature are:Digital punch cardsScratch and win style programsQR code scanIn app points system, for discounts and offers3.
Photo Gallery of Services and WorkMaking use of a photo gallery is the best way to showcase your services, and provide social proof to your customers.
Mobile Apps are paving the way for many aspects in our daily lives, and for a large number of businesses, appointment-related operations that run smoothly an effectively are of the utmost importance, not only to customers but the business itself.
As a professional mobile app development company, we help our clients define the features of their mobile app that will be most effective in there day to day operations and profit increase, and by far the most popular and effective feature is the in-app appointment booking service.
Saves time for clients and the business For both the customer and the business manual appointment booking can be tedious, whether the customer has to call and book in, or even visit the business In-person and ask for a specific time and appointment, and ends up consuming the time for all parties involved.
Additionally, having the use of push notifications or SMS setup through your app allows for easy confirmation messages to the customer and even appointment reminders close the due date, also saving the time of staff who can better utilize there time on more productive tasks.
Reduce your cancellations and no shows.
This day and age bring with it busy and hectic lifestyles for everyone and being human we all tend to forget things.
For many small businesses managing a marketing or SEO budget can be overwhelming.
If you use a platform like WordPress, they will do it for you and offer a broad array of mobile-optimized themes for you to pick from.Another great tip for optimizing your site for mobile is to limit your popups.
They help find local businesses and will also impact local search engine rankings.The minimum amount of information you should list required for these citations is just a name, phone, and address.
Your site’s first impression will be a significant factor in your bounce rate, so you must make it a good one.Putting it simply, you want to enhance your page design, particularly with blog posts visually, articles with relevant images will receive 94% more views.Ensuring your site’s navigational design is clean and user friendly, limiting excess use of colors across your site, and utilizing white space leads to a much cleaner overall design.
A high looking image isn’t nearly as effective as one that also correlates with your brand.Use Free SEO tools.There are great ways to understand how Google views SEO by using the free tools they provide.
Google Search Console will give you an incredible amount of information and insight into your SEO, and it’s free!Google Analytics is also another crucial tool for anyone serious about improving their SEO.
Whether a weightlifting gym, yoga gym, martial arts dojo, cross Fit box, swimming, tennis, you name it, an app will allow you to increase business and keep your clients happy.
Stats now show that roughly 60% of smartphone users have downloaded a fitness-related app, and if you reading this you may be considering developing your own app, or maybe already in the process of doing so.
We explain here the ways a mobile app development will make your business more money: Tracking Progress and Keeping Members Motivated People Join a gym overall to better themselves, whether it be to lose weight, be healthy, or even learn new skills it all tracks back to the latter point.
Your job as a business owner or coach is to create a level of enthusiasm and motivation that keeps those members coming back and telling all their friends about your service.
Whether the features of your mobile app are tracking workout schedules, calories, steps, or other metrics, they are all visually showing your clients how well they are progressing, and that type of feedback is the ultimate way to support them as a long term member.
Researching some of your competitors’ apps or the big names in the gym and fitness industry is a great way to get some ideas on strong features that will do just that.
For many business owners maintaining and running a website can become a necessary evil, as it takes precious time away from what they do best, running the day to day actions that drive the business forward.
Below we have listed some of the key benefits of having your website managed by our team or any website professional.
Backup and SecurityNow more than ever, website owners who do not take significant measures in protecting their site, are at higher risks of attacks from hackers.
Another key is regular backup, and something website owners seem to forget to do altogether.
Research from WPBeginner found that one year a whopping 83% of hacked WordPress sites had not been updated.
Web monitoring solutions are an essential part of your website.
Nowadays having a comprehensive, professional website is essential for any new or even existing business.
Whether you looking to start from scratch or improve on your existing site, here are 10 key tips to help you get the ball rolling.
Setting a Clear Goal Every business site is different, simply being because every business has different goals in terms of there digital presence and what there setting out to achieve through it.
For example if you want your website to be a portal to sell tangible products, then it should be designed to drive results for that specific purpose, or if your website is to be used to generate leads and inquiry’s, you have to build it to drive those specific actions.
To many business owners focus on what they do, instead of what benefit they provide the client, always remember your customers are only concerned with “what’s in it for me”.
Free themes are usually free as they offer the user very little support to no support, no updates, and in many cases security issues along with SEO related issues.
In this article, we have summarized our top 5 tips for excellent user design and experience.Declutter your design.The major problem with a cluttered design is that it overloads the user with too much information; your aim here should be to create the most minimal cognitive load for your user.Every button, or piece of text makes the screen that bit more complicated.
As the saying goes “ less is more.” It is good practice to rid your app of any content that are not necessary and do not provide solutions to your customer.To summarizeFocus on the content that provides value.
It will make the information easier to absorb, and each feature more natural to use.Prioritize Features.There are many great features you can utilize on your app.
So, in short, limit your app’s features and prioritize what’s important to the customers when using your app.As an example, a busy medical practice may want to limit phone calls coming into the admin for appointment bookings.
Additionally, they may list all their services, opening hours, doctor profiles, etc.Know what’s essential to your customer and prioritize it into a few useful features.Finger friendly buttons.Many mobile apps go wrong with creating too small touch targets throughout there app.
You want to make all your buttons big enough for users to tap.Some practical tips are:Create controls and buttons that are at least 7-11 mm to users can click with accuracy and avoid frustration.Allow 6-7 mm space between buttonsAdd a “pressed” state to a switch to indicate that it has been successfully touched.Make text legible and limit to 1-3 words.Minimize the need for typing.When typing on a mobile device, it can often be slow, frustrating, and error-prone.
Having a website and digital presence is essential for trades, and any business for that matter, there are so many ways you can utilise your website to make doing business with your easy for you customers.
If you are looking for a Mobile App development or to build a website or maybe your own mobile app Sydney, our team can help.
We have built 100s of sites and apps for our clients and are ready to answer any questions you may have.
Making it a fantastic time to get that eCommerce site, you have been thinking about doing for 12 months up to and running.Good website design or a Mobile App Sydney is going to be crucial in maximizing your efforts to connect with your customers.
This is applicable even in promoting your brand, and in turn, acquire more sales.Here are our top 5 tips to help you take your great eCommerce site to the next level.Easy Category NavigationNothing is more frustrating for a customer than having to go back and forth through 10 different pages trying to find the product or category they are after.To avoid losing the sale, make it easy for your customers to search for products and to filter products by things like color, size, or product type.
By adding this, you’ll ensure that customers who prefer to navigate websites through the internal search engine.
We see people over cluttering their eCommerce sites or stores with popups, ads, or a rainbow assortment of colors.All these elements take away and distract your customers from buying.
Having a simple, clean, clear design and limiting onsite distractions will keep customers focused on loading up the checkout and converting.Prioritize Your BrandingNowadays, consumers prefer to buy from established brands, not random pop up shops.
If you want to drive major conversions in your business put some serious effort into your branding.Do your research before building your eCommerce siteWho is your ideal customer?What problems do your products solve for them?What differentiates your brand to others in the same market?The answers to these questions should be incorporated into your branding as well as your marketing.
From mobile and internet payment systems to automatic customer response systems, technology is shifting how customers receive information and interact with businesses, along with creating new expectations of the level of service delivered from the business they deal with.
Mobile apps have gained enormous attention over the last few years and for good reason, they are allowing business owners both large and small to drastically step up their customer service efforts and receive and deliver information faster and more conveniently than ever before.
Below we have listed for you 4 ways in which mobile apps will change they way you serve customers forever: Stronger Engagement with Customers Recent stats show 90% of mobile usage time is spent on apps and we are seeing a shift in that a large majority of customers are preferring to use mobile apps in order to get answers to some questions related to a product or service.
The app allows direct contact to you via features like live chat, contact forms, 1 touch call right to your businesses number and so forth allowing your customers to reach you with ultimate ease this ability to engage with your company through an app it leads to a significant increase in repeat business.
Additional features like fan walls and the ability to share to social media through your app allows for a great flow of feedback from your customers leading to more problems solved and deeper and meaningful relationships with them.
Encouraging customers to interact and engage with your company via mobile apps can free up you and your staff’s time to focus on other aspects of your business.
Globally the healthcare & beauty industry is worth close to 4.5 trillion worldwide, and with this technological age we all live in, and powerful platforms like mobile apps are only set to increase the growth.A mobile app for your salon is surefire way to increase bookings and boost business, with a great increase in overall ROI.
It’s not just a way to connect to more customers, but get them actively engaging with your salon, putting you far ahead of your competitors.Having worked with and built apps for many salons, we wanted to share below some of the favorite features that salon owners are utilizing to maximize their business.
Appointment BookingSimple, but maybe one of the most utilized features for most salons is the booking feature, allowing your users to easily open your app and simple book in an appointment makes doing business a breeze.
In App Offers and Loyalty ProgramsAny loyalty program can be extremely effective, especially in terms of monetizing current business.
Being able to treat your customers with better offers and discounts as a reward for their business will not only increase repeat dealings but also word of mouth.Some additional aspects of this feature are:Digital punch cardsScratch and win style programsQR code scanIn app points system, for discounts and offers3.
Photo Gallery of Services and WorkMaking use of a photo gallery is the best way to showcase your services, and provide social proof to your customers.
Mobile apps have quickly become one of, if not the most effective and powerful marketing tool used by businesses to expand there reach and engagement with customers.
But making sure your app is a success is a process, and there is a lot of competition.At Calibre Digital we have created hundreds of apps for our clients, and have many businesses use them to great success, below we share some basic, and effective ways to boost your mobile apps conversions.Shorten the Signup ProcessWhen a customer engages with your app, it can be a good source of data collection to have a sign up form.
If you do choose to implement this process, keep in mind one of the most irritating things for a customer is fulling in lengthy sign up forms, so best practice is to keep them short and sweet.Another strategy is to allow the customer access to the app without and initial sign up, allowing them to gradually build up the engagement.
Then through different stages of engagement throughout the app you can introduce a sign up or information capture form instead of hitting them straight upfront with it.
This can be effective as it allows your clients to get personable with the app beforehand.Avoid Overly Intrusive AddsMost of us have had the experience of browsing a website or using an app, only seconds later to be bombarded with constant and irrelevant adds.
This is a major cause for app users to get frustrated and leave the app altogether, so it is good practice to avoid intrusive and irrelevant adds.These kinds of ads target the wrong audience.
Mobile Apps are paving the way for many aspects in our daily lives, and for a large number of businesses, appointment-related operations that run smoothly an effectively are of the utmost importance, not only to customers but the business itself.
As a professional mobile app development company, we help our clients define the features of their mobile app that will be most effective in there day to day operations and profit increase, and by far the most popular and effective feature is the in-app appointment booking service.
Saves time for clients and the business For both the customer and the business manual appointment booking can be tedious, whether the customer has to call and book in, or even visit the business In-person and ask for a specific time and appointment, and ends up consuming the time for all parties involved.
Additionally, having the use of push notifications or SMS setup through your app allows for easy confirmation messages to the customer and even appointment reminders close the due date, also saving the time of staff who can better utilize there time on more productive tasks.
Reduce your cancellations and no shows.
This day and age bring with it busy and hectic lifestyles for everyone and being human we all tend to forget things.
A mobile app becomes one of the ultimate platforms for offering your customers these rewards and being able to incentivise your customers with points/discounts at there fingertips will inspire them to come back time and time again.The most effective rewards programs revolve around you knowing your customers behaviour and offering them points or discounts for things they already buy or offers for first time buyers.Offer in App Exclusives.You’re In app exclusives offers will be key for ensuring participation in the app.
So, its important to be able to offer people exclusive discounts or loyalty programs that provide them with perks for being an app user or signing up for any loyalty programs.Categories for Customer Loyalty Programs.When launching your in-app loyalty program a key question to ask is how you will reward your customers.
Typically, rewards will fall into one of the categories below, and it is a good idea to stick with one of them and focus on implementing it well.Points Program.
These are typically the most common loyalty programs due to their ease of setup.Tiered Program: In a nutshell a Tier rewards program is essentially based on levels of loyalty, such programs offer different rewards depending on the tier.
To get to the next tier, a customer would have to pass a milestone.
Milestones might be something like spending a certain amount in a month to making a certain number of lifetime purchases.Paid or VIP program.
For many small businesses managing a marketing or SEO budget can be overwhelming.
If you use a platform like WordPress, they will do it for you and offer a broad array of mobile-optimized themes for you to pick from.Another great tip for optimizing your site for mobile is to limit your popups.
They help find local businesses and will also impact local search engine rankings.The minimum amount of information you should list required for these citations is just a name, phone, and address.
Your site’s first impression will be a significant factor in your bounce rate, so you must make it a good one.Putting it simply, you want to enhance your page design, particularly with blog posts visually, articles with relevant images will receive 94% more views.Ensuring your site’s navigational design is clean and user friendly, limiting excess use of colors across your site, and utilizing white space leads to a much cleaner overall design.
A high looking image isn’t nearly as effective as one that also correlates with your brand.Use Free SEO tools.There are great ways to understand how Google views SEO by using the free tools they provide.
Google Search Console will give you an incredible amount of information and insight into your SEO, and it’s free!Google Analytics is also another crucial tool for anyone serious about improving their SEO.
Nowadays to truly run a high level, viable restaurant, cafe, or takeaway you no doubt need to be utilising mobile technology.
Having built many food ordering and apps for businesses, we have seen firsthand the dramatic positive effects it has had on their businesses, read here the list of a few advantages of mobile food ordering.
Whether a weightlifting gym, yoga gym, martial arts dojo, cross Fit box, swimming, tennis, you name it, an app will allow you to increase business and keep your clients happy.
Stats now show that roughly 60% of smartphone users have downloaded a fitness-related app, and if you reading this you may be considering developing your own app, or maybe already in the process of doing so.
We explain here the ways a mobile app development will make your business more money: Tracking Progress and Keeping Members Motivated People Join a gym overall to better themselves, whether it be to lose weight, be healthy, or even learn new skills it all tracks back to the latter point.
Your job as a business owner or coach is to create a level of enthusiasm and motivation that keeps those members coming back and telling all their friends about your service.
Whether the features of your mobile app are tracking workout schedules, calories, steps, or other metrics, they are all visually showing your clients how well they are progressing, and that type of feedback is the ultimate way to support them as a long term member.
Researching some of your competitors’ apps or the big names in the gym and fitness industry is a great way to get some ideas on strong features that will do just that.
The Popularity and utility of E-commerce is not a new story, the area has seen rapidly expanding and consistent growth over the last decade.
The COVID-19 Situation however has incredibly accelerated growth.
Online revenue as of April 2020 was up by nearly 70%, Australia post recorded and estimated 2.4 billion dollar e-commerce boost in the peak of COVID 19, and experts are predicting that we will see a permanent shift in the continuation of this trend in a post COVID world.
A business that is willing to courageously invest time and money in pivoting their businesses towards the behavioral changes of their customers, will dominate their industries and emerge as the market leaders in a post-pandemic world.
Online demand has particularly increased a few major categories such as: Online entertainment Food ordering via mobile apps and websites Personal care and cosmetics Sports and outdoors equipment Electronics/ IT compliances.
Convenience beats price as the #1 reason for online shopping The risk of a pandemic blowback leads to continued social distancing: Online Competition has intensified An increase in logistics and distribution capacities Many of the older generation have now discovered and adopted online behaviours.
For many business owners maintaining and running a website can become a necessary evil, as it takes precious time away from what they do best, running the day to day actions that drive the business forward.
Below we have listed some of the key benefits of having your website managed by our team or any website professional.
Backup and SecurityNow more than ever, website owners who do not take significant measures in protecting their site, are at higher risks of attacks from hackers.
Another key is regular backup, and something website owners seem to forget to do altogether.
Research from WPBeginner found that one year a whopping 83% of hacked WordPress sites had not been updated.
Web monitoring solutions are an essential part of your website.
In a day, an age where 80% of internet users choose their smartphones as a primary from on connection to businesses, it is important to implement not only a purposeful but also creative app idea.Regardless of the business or industry you’re in, the chances are your new and existing customers will benefit from your mobile app.We find that many business owners refrain from building an app for their business due to being overwhelmed with the perceived complexity it may entail.
Our team has designed hundreds of apps and have established over 40 different, business-specific features that can be incorporated into your mobile app to solve specific problems and meet specific needs, whatever industry you are in.Below are our top 5 tips to help you get on the way to building your first business app.Set A Clear Goal And ObjectiveWhat is the big picture?
It’s best to break down the goal of your app into objectives, such as new subscriptions, number of downloads, food orders, item purchases etc, and build this into the larger purpose and goal, just be sure to make it attainable.When setting an objective for your app, it is always a good practice to as yourself what is important to the customer, what problems do you want to solve?
And what needs are you looking to meet?Some factors may be:· Better communication, through live chat, in-app contact forms, or direct phone contact straight from the app.· Ease of appointment booking· Easy payments· Item purchasesThe nature of your business will determine what is and isn’t important to your customers, so it is essential you invest time in answering these questions.User friendly DesignMany business owners tell us they want a very basic design and focus on just the features they can provide, this isn’t a good outlook.
Design is not just about the look and aesthetics of the app, at its core, it’s about the user experience and functionality.You want your design to help make your app useful, allowing this like easy navigation throughout the app.
Your customers should be able to meet their objective in your app easily without confusion or clutter.Know your competitionWith some basic groundwork and idea in place, next, it is wise to do your homework.
Nowadays having a comprehensive, professional website is essential for any new or even existing business.
Whether you looking to start from scratch or improve on your existing site, here are 10 key tips to help you get the ball rolling.
Setting a Clear Goal Every business site is different, simply being because every business has different goals in terms of there digital presence and what there setting out to achieve through it.
For example if you want your website to be a portal to sell tangible products, then it should be designed to drive results for that specific purpose, or if your website is to be used to generate leads and inquiry’s, you have to build it to drive those specific actions.
To many business owners focus on what they do, instead of what benefit they provide the client, always remember your customers are only concerned with “what’s in it for me”.
Free themes are usually free as they offer the user very little support to no support, no updates, and in many cases security issues along with SEO related issues.
Despite the current economic situation, the business of mobile apps is booming.
And over the next five years are only going to increase profit for business owners further.If you have an active service or product and a strong monetisation strategy in place, utilising your mobile app will inevitably help you tap into the vast and increasing spending power of millennial’s.But why mobile apps, you ask?90% of time spent on mobile is on APPS.Below are just four strategies you can implement to increase your profits through your mobile app.Running Advertisements.If you are not running ads on your mobile app, you could be missing out on some serious profits.
Later on, another popular mobile ad type is classic banner ads that display at the top or bottom of the screen.Apps that will benefit most from this type of monetization are apps that don’t offer in-app purchases or those who care clear on their target audience and regularly monitor behavior changes.A few key questions to ask before you incorporate ads into your app are:What type of ads would my target audience prefer?How can I correlate these with my brand?Will these ads be overbearing, or ruin the user experience for my customers?How can we create the most meaningful experience with these ads?Push notifications and SMS.Utilizing in-app prompts weather; it is through SMS or Push notifications from your app will become one of the most potent interactional tools you have.
Being always at your customers’ fingertips, you can schedule reminders, updates, sales, or contests at any time, and doing so will drive the user back to your app.For example, many restaurants set up a geo-targeting feature that alerts nearby app users of lunch specials or deals on the day, driving hungry stomachs straight into their business.There so many ways you can harness this feature of your app.
Here are a few more examples.Ecommerce can send abandoned cart notifications to bring customers back to the buying process.Segment users to provide custom and personalized services or products.Generate ad revenue by with push notification ads for complementary products.Subscriptions.With consumers flocking more now than ever before to subscription model services, it is ideal to jump on this bandwagon and incorporate it into your mobile app.
It can be a fine line determining how useful your free features compared to your paid subscription.Overall, though, it is a fantastic way to increase revenue, recent studies show that apps with subscription-based services are making roughly 50% more profit than those without.A good example would be a personal trainer or gym, offering a subscription of 10$ a month for access to premium workout videos and exercises directly through the app.Take in mind when incorporating a subscription service into your app, ensure you are keeping the services fresh and up to date, that will keep users coming back for more.
In this article, we have summarized our top 5 tips for excellent user design and experience.Declutter your design.The major problem with a cluttered design is that it overloads the user with too much information; your aim here should be to create the most minimal cognitive load for your user.Every button, or piece of text makes the screen that bit more complicated.
As the saying goes “ less is more.” It is good practice to rid your app of any content that are not necessary and do not provide solutions to your customer.To summarizeFocus on the content that provides value.
It will make the information easier to absorb, and each feature more natural to use.Prioritize Features.There are many great features you can utilize on your app.
So, in short, limit your app’s features and prioritize what’s important to the customers when using your app.As an example, a busy medical practice may want to limit phone calls coming into the admin for appointment bookings.
Additionally, they may list all their services, opening hours, doctor profiles, etc.Know what’s essential to your customer and prioritize it into a few useful features.Finger friendly buttons.Many mobile apps go wrong with creating too small touch targets throughout there app.
You want to make all your buttons big enough for users to tap.Some practical tips are:Create controls and buttons that are at least 7-11 mm to users can click with accuracy and avoid frustration.Allow 6-7 mm space between buttonsAdd a “pressed” state to a switch to indicate that it has been successfully touched.Make text legible and limit to 1-3 words.Minimize the need for typing.When typing on a mobile device, it can often be slow, frustrating, and error-prone.
