Above the fold is the part of your website that makes the first impression on your visitors.

And we all know how first impressions count.

That’s why you must make sure the first thing people see on your website encourages them to stay.So, in this blog post, we will discuss the best practices to design a more effective above the fold.

We’ll also show you some excellent above the fold website examples and a useful tool to track your own.Let’s waste no more time and read this article on above the fold!

Psychographic segmentation of customers is a new approach in marketing.

Customer segmentation starts by answering the question, “why each customer group buys the goods and services you offer?”Answering this question helps you better understand the process of a customer’s buying decision.

So, it is the prerequisite of the strategies and efforts aimed at increasing customer engagement and revenue.In the conventional methods, marketing gurus would define customer personas based on demographic data.

They include determining the age, gender, location, marital status, and profession of the most valuable customers.Interestingly, in digital marketing, such data are usually available through website visitor tracking or social media platform insights.But, to have a better idea of customers, some marketers examine customers’ psychographic parameters.

They include the personality, activities, values, attitudes, and lifestyle of the target audience.Generally, demographics are quantitative customer data, while psychographics provides you with customers’ qualitative data.Read more in this article.

B2B marketing KPIs should be measured to understand how effective your B2B strategies are, and what needs change.

Keep an eye on your B2B marketing metrics to ensure your marketing efforts are in line with your business targets.KPIs or Key Performance Indicators are measurable and evaluated data compared to a specific target or goal.

Some online B2B marketing KPIs include website traffic, landing page testing, and conversion rate, to name a few.

These measures can help businesses in making data-driven decisions and boost performance.Why B2B Marketing KPIs Matter?Tracking B2B marketing KPIs is key to thrive in any business, especially in today’s competitive world.

Here are some noteworthy statistics: 74% of companies didn’t measure their digital marketing metrics.

They were the same portion of companies that couldn’t exceed their revenue goals.

E-commerce website owners want to boost sales rate and income while still providing customers with a favorable shopping experience.This can be challenging if you don’t have clear goals for pricing, promotion, customer support, shipping, and other significant aspects.Tracking KPIs are extremely important for your online store in 2021, and here’s why:eCommerce Metrics Help Measuring GrowthHere's the complete list of key eCommerce metrics.

A UX-friendly website layout not only helps you strengthen your customer relationship but also develops trust and attracts new customers.

As customers are the core of any business, customer-oriented marketing approaches are effective.Thus, creating a great experience for your customers and prospects can bring conversion and lead to your business’s success.Designing a great website layout necessitates an investment in web development.

So, it’s better to use the best practices of web design to get the best results.Read the entire article about Website Layouts.

Why would anyone want to use CRAP design principles?

I know what you might be thinking of if it’s the first time you hear of it, but don’t get fooled by its name.CRAP is actually a set of graphic design principles described by Robin Patricia Williams in her book, The Non-Designer’s Design Book.An effective visual design is one that captures the viewers’ attention in the first few seconds.

And these simple but essential principles help you create more eye-catching graphic designs which also look more professional.In this blog post, I’ll explain each CRAP design principle and then show you how to use them to elevate your UX design.

So, let’s march on and see what CRAP design is all about.

Customer behavior analytics is a must if you want to thrive in a digital world full of competent competitors.

Many marketing and advertising efforts, such as behavioral targeting require precise customer behavior data and analysis.The most thriving companies have a customer-centric outlook.

They are creative companies with high revenues and growth rates.

As proof of this, you can look at the statistics of the companies using customer behavior data in their business.Forbes’ list of 100 customer-centric companies reveals many well-known brand names like Apple, Amazon, and DHL.

It’s good proof of the positive impact of a customer-centric approach.Surely, customer-centricity strategies would be hard to implement without a deep look into customers’ behavioral patterns.In this article, we would like to discuss the reasons and impacts of using customer behavior analytics.

We also provide you with a step-by-step guide on implementing it into your business.

Website click tracking is a user behavior tracking method that marketers and webmasters apply to monitor and analyze visitors’ clicking behavior.

There are three main ways to collect and present click tracking data:Numerical dataVisual representation (click maps)Session replaysAnalyzing this data allows you to identify users’ clicking patterns.

For example, maybe an unclickable image is receiving a considerable number of clicks.

This means there is something about the image that’s confusing your visitors, and you need to fix it.Website analysts use this data to develop lead conversion rates, improve user engagement, and optimize the user experience.Interested?

read the rest:Click Tracking: What Is It and How to Use it?

Saas marketing or marketing for software as a service is a unique and developing area.

The most important things in this area include the product features, user experience, and the support you provide.It is a distinct and challenging marketing subset, mainly because of its nature being intangible.

Saas model work based on two key elements; competitive software and exceptional customer support.Having these two elements makes your software easy to sell.

But you need users who know about you and to be attracted to your product and engage with it.You just want to entice users to give it a try so that they experience your great product and support.Besides being intangible, another challenge of Saas marketing is its different use cases.

B2B Saas marketing varies for each sector, and showing examples of each use case to various prospects is vital.In this article, we are going to discuss Saas marketing definition, strategies to implement a Saas marketing plan, and insights.What Is Saas Marketing?

The “add to cart” button is one of the crucial visual features on your online store contributing to its success.

Most eCommerce businesses take action to improve the shopping cart design.

But “add to cart” buttons are viewed as an afterthought.You may say, “it’s just a button!”, but it’s not.Neglecting the importance of this button’s design may result in lost revenue opportunities.

This simple button has a high impact on the revenue-making of your business.So, if you want to boost conversion on your eCommerce platform, redoing your “add to cart” button is a good idea.There’s a lot to experience and apply to your online shop, from color to shape to size, etc.

But where should you start changing your “add to cart” button?Let’s follow these five tips for designing the “add to cart” button on your website: Article about add to card button. 

Looking to learn more about funnel optimization?

That’s great because growing your business isn’t just about creating the best product and improving it.

These days, a more customer-centric approach is required for a more successful marketing strategy.

You need to know who your prospects are and create a customer journey that leads to more conversions.A marketing funnel shows all the stages users go through from the moment they become aware of your brand until reaching the conversion goal.

Creating a marketing funnel is only the beginning.

After you have built the sales funnel, you should optimize it continuously.

Customer-centric marketing is a marketing strategy focusing on the preferences and needs of the customers.

It is about prioritizing consumers above all other considerations, using a blend of customer behavior insight, rational thinking, and data.Customer-centric marketing is one of several methods and techniques available in the field of marketing.

As you also know, customers are the heart of any business.Customer-oriented MarketingCustomer oriented marketing is a modern theory that advises operating managers to maximize user satisfaction in their marketing activities.

This theory helps companies gain a competitive advantage by identifying the inner needs of the customer and fulfilling them......read the rest about Customer-centric Marketing.  

These days, conversion marketing is more popular than ever.

But why has it become so important?

The reason is that without effective conversion marketing, all your business efforts would come to nothing.

You may be successful in search engine optimization and social media marketing.

Perhaps your marketing strategies are succeeding in driving a huge amount of traffic to your website.

Now, have you planned a CRO program to encourage these visitors to become your customers?

Simply, microsite definition is “small sites with one or two web pages.” It is the top priority of any customer-centric business, as it offers an effective representation of your business.

The primary landing page of the microsite might have its domain name or subdomain.This single or set of pages are designed to serve as a distinct entity inside an existing website.

They may also be used as a complement for an offline activity like an event or exhibition.

Throughout the years, microsites have evolved from their reduced image of uncertain usability into strong tools for marketing opportunities.Modern microsites include not just aesthetic and innovative representations of your products/services.

They also contain valuable information and intriguing content.

It makes content much simpler for the visitors to digest than that found on other forms of websites.In this article, we’re going to focus on microsite definition, significance, and some examples of these types of websites.

Creating a CRO program is essential for building a successful online business.

You must define your goals, know who your audience is, and develop the right strategies to maximize your revenue and conversion rate.If you’re looking for how to design a CRO program, you’re about to find out.In this blog post, we will discuss:What a CRO program is.The steps for creating a CRO program.Best conversion rate optimization practices.We will also introduce a useful CRO program tool.

So, without further ado, let’s get started.What Is a CRO Program?A CRO program helps you formulate strategies to increase the conversion rate by encouraging your website visitors to take a specific action.

This action can be an online purchase, newsletter signup, ebook download, etc.read all about CRO programs. 

Using a landing page checklist, you can be sure you have added all the key elements for an effective landing page.

The main purpose of a landing page is to encourage visitors to become leads and take action towards the conversion goal.

Therefore, remember to include the elements mentioned below on your landing page to ensure it’s doing its job.

1- HeadlineYour headline is the first thing that captures users’ interest when they visit your landing page.

It gives them a first impression of your brand.

So, it’s crucial to write your headline carefully.These are the things you should consider when writing a headline:Make sure it’s clear.Keep it short.