The Justice Engine is a plugin that we’ve developed for Security Monkey that acts as Judge and Jury of resources.

It begins by calculating the risk any given cloud resource poses to our company.

This risk is calculated based on the resource’s configuration over time.

Configurations such as having a resource accessible to the whole Internet are weighed heavily by the Justice Engine and are more likely to be flagged to be removed.Open Source Developments at SendGrid: The Justice EngineNote: This post comes from SendGrid’s Security Team.

For more technical posts like this, check out our technical blogroll.As described within SendGrid Security teams’ last post, we are using a tool we call Krampus to help us mitigate potential risk within our cloud infrastructure.

Our aim within this post is to explain and share how we leverage that tool to make our lives easier.

Handy Networks promotes SendGrid at the EEC 2019 Conference.The Handy Networks team was excited to attend the Exabytes eCommerce conference in Malaysia on June 27, 2019.

EEC is the largest eCommerce conference in Malaysia, bringing together more than 800 attendees, over 35 speakers, and more than 25 exhibitors.Bill Mackey and Madhu Kiran from Handy Networks presented a training on the key features of SendGrid.

Matt Sudowski, Handy Networks Key Accounts Manager, also was on hand to man the SendGrid/HandyNetworks booth and answer prospective client’s questions about SendGrid and how it can benefit a company’s email marketing strategy.

The entire team had an amazing time networking and finding new opportunities for collaborating with other companies!If you attended and wanted to learn more about SendGrid but did not get a chance to connect with Bill, Madhu, or Matt, please feel free to contact Matt Sudowski at [email protected] to coordinate a meeting. 

Is your goal to sell more product, generate more leads, provide better support for existing customers?Once you have identified the goal(s) of your campaign is, you can target your email strategy accordingly.

Here are just a few examples of goals that you might choose to include:Increase newsletter subscribers to 1000 by the end of 2020Increase open rates by 20%Generate 10 new sales leads per month via a nurture campaignRemember, the goals for increasing brand awareness might vary greatly from things like generating sales leads, which is why defining goals is a crucial step in the process that is often overlooked.

For a more detailed dive into planning out your email campaign,  HandySends customers can access SendGrid’s 24 Email Marketing Best Practice Tips for 2020 for more stratgies for planning out an email program.Identify your audienceRemember that your email campaign needs to help you reach your end goal.

If you’re not looking at your audience make-up, and planning your email outreach to meet their needs, your campaign won’t be effective.

Consider some of the following strategies when looking at your audience:Has the person interacted with your product or service in some fashion already or is the customer unfamiliar with the product and you are trying to generate interest?Are you sending to people who are not opening your emails?

And for those who have downloaded a whitepaper or case study, you could direct them to additional ones that will push them closer to a possible purchase.Create content that is meaningful to your customerSending personalized, valuable, and segmented emails is a great way to make sure your recipients want to open your email instead of tossing it in the trash or spam folder.

Learn more about finding responsive templates and checking layouts, as well as using analytics to boost open rates.Email Tools for StartupsGetting email right at the earliest stage of a new company is incredibly important, but spending time perfecting it often comes second to all the other demands that are placed on early stage founders.

To help out new startups, here are a few email tools to get you up and running quickly:Inbox, Promotion, or Spam?The good folks at Mail Poet recently put together a list of email testing tools (https://www.mailpoet.com/blog/email-testing-tools/).

The tools that are mentioned that we recommend most frequently are Litmus and Email on Acid, though Litmus charges for certain levels of testing.How do we check our layout on multiple platforms?There are a host of free apps/sites that allow you to see what your layout looks like on different platforms.

We found this site (https://responsivedesignchecker.com/) particularly easy to use and there are myriad layouts to try out.Example of a layout test on responsivedesignchecker.comWhere can I find responsive email templates?SendGrid provides a handful of email templates for you to use.

But where do you look if you can’t find what you’re looking for?

Here are a few resources to get you started:Email on Acid provides templates on their resources page:(https://www.emailonacid.com/resource-category/templates/)Zurb provides a solid foundation of templates (https://get.foundation/templates.html) to use as well.We want to build our email template from scratch, where do we start?SendGrid provides a way for you to build your own template using either a drag-and-drop design or through the use of HTML.

HandySends attends Send With Confidence event in India.Thank you to everyone who made SendGrid’s Send With Confidence events such a success.

HandySends’ own Matt Sudowski (Key Account Manager) and Bill Mackey (VP of Sales) were excited to present at both the March 15th event in Delhi and the March 18th event in Bangalore.

It was great to meet up with developers, resellers, and other people interested in SendGrid and to be able to answer their questions.The Send With Confidence tour brought together senior leadership from SendGrid's marketing, partner and customer success teams to discuss topics related to increasing email deliverability, crafting the most effective email, engaging an audience and learning about brand new content to make 2019 the most successful year in email yet.HandySends has participated in the event for the past few years.

We look forward to seeing you during next year’s Send With Confidence tour!

If you missed us at the events, or want to learn more increasing email deliverability that produces increased ROI please contact:Matt Sudowski:Direct: (303) 414-6913Skype: Matthew.Sudowski1WhatsApp: +1-860-204-6765Email:[email protected]

If you are new to SendGrid, check out this blog post for some general information on getting started with SendGrid.

Let's get started!Getting Started with SendGridHandySends has seen steady growth over the past few months as our presence as the SendGrid by Twilio premiere reseller in India has grown.

There are many tutorials on how to migrate from other email marketing platforms to SendGrid and how to integrate SendGrid into applications, but we wanted to help our new users get up and running faster by starting off with using some of the basic features of SendGrid.

SendGrid is an email marketing platform that allows users to reliably send email.

SendGrid’s marketing campaigns allow your business to not only market to clients, but to carefully strategize announcements, promotional campaigns, newsletters, and even transactional emails such as password resets and order confirmations.

SendGrid allows you to get up and running in minutes with customizable pre-built templates or to migrate existing formats or code from the ground up with its built-in code editor.SendGrid’s Automation CapabilityThis year SendGrid added an automation feature that is available even in our free trial accounts.

This blog post gives some helpful technical tips for improving email deliverability such as text choice, layout, and testing resources.Tips for Improving Your Email LayoutIn our last blog post, we talked a little bit about how you approach your strategy when developing an email campaign (https://handysends.com/blog/handysends-creating-your-email-strategy/).

In previous posts, we covered more of the nuts and bolts of setting up a campaign as well.

In this post, we’ll cover some of the technical features of creating an effective email that will help your messages reach your customers more effectively.If you are familiar with SendGrid by now, you know that you can start building emails by using SendGrid’s built-in templates or creating or importing your own template using the built-in code or design editor.If you are creating your own messages, here are some things to consider:1.

Use analytics to help create an HTML-compatible messages: Email Service Providers vary quite a bit on how they interpret HTML code.

For instance, if you know that 95% of your users are using as certain provider, you can focus your design for that platform.

If you don’t have analytics, you can use available resources to find out what some of the most common platforms are.

We tend to nudge upon hours on end to put together the perfect inbox mail, an impactful email that will deliver our purpose and readout clearly the objective of sending an email.

The biggest problem that we all face is that each of our inbox mail and newsletter design portrays the HTML emails and design differently which leads to your email being displayed in an alien manner on inbox mail including google inbox.

At present, your draft checklist has included test emails which land on one of your alternate email ID and you can check it post sending that both looks and feels the same.Handysends makes complete sense when it helps you to understand the knowhow needed to access and take decisions regarding inbox mail solutions.

However, the method used by Handysends is simple and will benefit all subscribers and clients  equally.Your email clients are all scattered, unique and diverse.Subscribers across the globe use different email clients amidst 1100 different email providers since the rendering engines used by each email clients are unique they tend to display your email in a certain manner- hence the email code appears differently.

No matter how you have coded some of the extremely improved features such as the HTML5 video or high end audio file  –it requires settings and adjustment at the subscriber's end which could highly impact the email marketing campaigns.The 2 most important element that can adversely affect your client is subscribers emails and their display are Screen SpecificationResearch and studies show that 87.6% of the subscribers open their emails on their mobile phones, it is hence imperative that your emails are drafted with mobile responsiveness in mind.

When you wish to draft your email inappropriate scale and specification suiting mobile requirements, you have to also be flexible since the market around the globe is dynamic and does have multiple sixes available for various mobile devices.

Handy Networks was proud to be a sponsor of the GTU Central Techfest 2019 at the Vishwakarma Government Engineering College in Gujarat, India on April 8th and 9th.

Handy Networks was proud to be a sponsor of the GTU Central Techfest 2019 at the Vishwakarma Government Engineering College in Gujarat, India.

One of our premiere resellers in India, Harshal Trivedi of Softvan, attended the event as a member of the Handy Networks/SendGrid team.

More than 10,000 students attended the GTU Central Techfest.The event, which took place on April 8th and 9th, brought together the top engineering students from schools throughout India.

Teams competed in events such as Vishwahack, which allowed them to compete over a 36-hour period to try to solve a problem related to AgroTech, HealthCare, Smart Campus, Defence Support, or Smart and Safe Transportation.

Students also competed in events where they were able to pitch their ideas as part of a startup development event.

How to Avoid Getting Your Messages Caught in the Spam FolderOne of the reasons that people choose SendGrid is that it allows users to reliably deliver content to their customer’s inboxes.

In particular, we’ll look at the following tips:Create your own email listAsk customers to double opt-in to your messagesWarm up your IPSend valuable contentMonitor results with SendGrid analyticsClean up your email listAvoid blacklistsCreate your own email listIt is extremely important that you create your own targeted audiences for sending messages.

You will want to make sure that you avoid:Renting, purchasing, or co-registering an email from a third partySharing or using a shared list with a partnerScraping emails—if you’re using a robot to collect emails, known as email harvesting, this practice puts you squarely into the spam camp.

Don’t ever do it!For more information on how to build your email list, check out SendGrid’s post on how to organically build your email list.Confirm that your users want to opt-in to your messagesWhen people subscribe to your list, it is a good idea to have them follow a double opt-in process where the user confirms that he or she wants to subscribe before receiving messages.

Doing so provides ISPs the opportunity to recognize, identify, and evaluate your sending practices before giving the green light to your entire email list.

This process is included within SendGrid and you can utilize the IP warming feature before making your first send.For more information on IP warming, visit our Warming Up an IP tutorial.Make Sure Your Content is Valuable to your CustomersMake sure your content is relevant to your customers.

How can you MAXIMIZE your existence in this dynamic whirl-war using latest email marketing tips; Stamp your presence and stand ahead and stand tall in 2020 Email Marketing all these years has been like 12-noon check in check out: an archaic marketing method that persists only because no one has thought to change it.

When online marketing first began to offer options such as email, sending newsletter, it was considered a ‘luxury’ for all those who were tired of writing letters and posting it and then wait for the other person to write back- and inform they have received sounds melodramatic,-ain’t it - well how long it took is another story and something interesting to noteYear on Year this inertia is moderately focused by sensible Email Marketers, who are extremely occupied and involved in the billion-dollar business globally.Today, many of us do not write manual mails, or send postcards, and don't need these, since the internet and Email Marketers have together made things feasible, easy and flexible.

How will you position your brand through email marketing so your potential clients opt for you as their chosen email marketer amidst your competition?Keen on exploring some of the most admirable tactics which makes your email look good on your inboxIf your answer to any one of the above is yes?

Interestingly email Marketing is something that everyone understands yet very few have clarity.Email is the most flexible and convenient way of sending and receiving mails electronically which was invented by Ray Tomlinson in the late 1960s.

Do note this is the only way we can share information and if the channel and medium is accurate we will be able to keep our business alive and ticking.Many of us still believe Email Marketing is simply sending emails or mass mailing – but in practicality, it is much more than that.The answer might seem a little palpable: When you plan a marketing strategy, reaching out to your potential clients or new leads is the only thing in mind, now if you do not have the understanding as to how you can reach to the mailboxes and that too in the exact format without losing its codes and images – you are into serious marketing arena- we are not just kidding.

Why is Email Marketing so important and how it helps your business?Why do you think we must emphasize more on putting higher energy and focus into creating leads and help you reach where you want to?So what’s the answer?Just imagine, you make up your mind to go for an Email marketing brand/provider and start to search and investigate the right brand, needless to say, you would not go by the brand name or the team that works at the backend – what stands out is how they present themselves, who their clients are and how they support their existing client and what do they say about them.Now, what do you see in the Email Marketer that others do not have-what is it that makes one brand better than the other ‘here brand means Email MarketerWe bring you TOP 5 benefits of Email marketing1) Automate Sales CycleAutomating your Email marketing helps you gain a step ahead and plan .

HandySends represents SendGrid at the AWS Summit in Mumbai, May 15, 2019 HandySends represents SendGrid at the AWS Summit in Mumbai, May 15, 2019HandySends is proud to represent SendGrid at the AWS Summit in Mumbai on May 15, 2019.

During the last year, Handy Networks has worked to expand SendGrid’s reach in India.

Due to our experience doing business in India for over 20 years, we have built the partnerships and reputation that make us the right choice for companies looking to expand their e-mail marketing strategy.During the AWS Summit, a representative from Handy Networks will be available to provide additional information and answer all of your questions about SendGrid’s features.

Take a look at how some of SendGrid’s features can help your business:Integrate your applications with our email API within minutesSend and receive text messages globally with the Twillio API that over a million developers depend on.Engage and re-target your customers across channels like Facebook, Instagram, and Google Display Ads.Drive engagement with powerful segmentation and personalization, frustration-free editing, and analytics.Send up to 40,000 e-mails per month with our 30-day trial account, scale up to our Pro Plan for ₹5708.43 (79.95) per month or move up to our Premier Plan to send 1.5 million or more email messages per month.SendGrid provides excellent reliability and deliverability and has unsurpassed support.

If you want to learn more, e-mail [email protected] to set up a meeting with our representative at AWS May 13-15, 2019.

The first 25 people to sign up and meet with a representative will receive a $25.00 Amazon gift card.In the meantime, you can test drive SendGrid’s by visiting https://sendgrid.handynetworks.com/signup/ and signing up for a free trial account.

An email message with misspellings and layout issues can portray your company as one that doesn’t pay attention to detail.

Or, you make a last minute change and forget to test it out before sending.

In our latest blog post, we will cover some tips to help your presentation be the best possible before sending:1.

This lets you use features like spell-check and fine tune your message along the way.

Make sure all of your content is accurate.

Does the sender match your signature of your sender in the text of your message?

Referring to small businesses, the fact that they have a unique vision and have limited budget allocation since they are starting up and focus more on break-even, Email Marketing comes to them as a big sigh of relief.Every cent they invest or allocate for the marketing fund turns out to be positive and to add to that there are positive figures that keep floating.

During the initial days, these small business firms do refrain from investing in advertorials or chain ad campaigns since the ROI is not engraved in stone.

Since it is the most effective marketing channel that this small business houses bank on, email marketing helps them create a firm base, brings them to lead, helps spread awareness and most importantly builds a repute.Working with Email Marketing channel has proven to be most rewarding:Want to scale up your small Business to Scale able heights?Email marketing is currently the backbone for most of the largest segment of businesses in the world.

However, it is a myth that email marketing is just for Top brands, existing business and organizations with huge budgets.The reality is, email marketing is one of the best marketing channels accessible for Start-ups, small businesses since they operate and function with calculated budget allocations.Are you all geared up to unveil the benefits that Email Marketing offers small businesses– here we present some factual facts and figures?How will you strengthen your bond with customers?What does a customer expect from their client, predominantly they want to be updated with what's happening at your front, it sometimes becomes cumbersome to reach out to all our clients through phone or email – in another context sending email manually might be tedious and even an expensive affair.

The chain marketing or regular updates- as it is commonly called, offers immense opportunities to make your presence known in a unique and substantial world.The million-dollar question is - What if your small business is shown a roadmap to build its unmodified, perceptible route to the world around?Email marketing is simply the way to cultivate your brand because it gives you the right direction where you want your brand to be?

Selected Email List :The emails sent to the recipient are all selective based, which means only those who have opted to receive your email will be sent the emails.