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John Jack 2021-06-22
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Data analysis is the most important for getting results in digital marketing.

However, misinterpretation of data insights from analytics tools can mislead the digital strategy.Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher.

Analysis of segmented dataWhen analyzing traffic data, it is essential to first segment data based on their sources.

User behavior like bouncing rate and session time differs for organic and paid search; therefore, analyzing traffic from different sources in the segmented form helps create the right course of action.Usage of back-end dataAn organized workflow and a proper setup are essential for successfully converting the traffic into the lead and processing the process ahead.

It would be helpful for you to attribute revenue back to a specific campaign, keyword, and ad.To measure lead’s movement through the sales process, a UTM tagging and attribution of sources in CRM should be in place.

Also, to check whether your keywords and campaign are doing well, use back-end sales data of e-commerce to compare with your analytics report.4.Concluding out of a tiny sample of data:As we deep dive into data, we apply multiple filters.

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John Jack 2021-05-21
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Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022.

The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity.

The approaching cookies phaseout will put pressure on the marketers to reconsider their strategies for accurate audience targeting.EXPLORING THE ALTERNATIVES TO THIRD-PARTY COOKIES FOR TARGETING AUDIENCESA great starting point for advertisers looking for alternatives to third-party cookies is publisher walled gardens, where publishers exchange free content for first-party data.

Outlining the sales funnel for your products/services will enable you to spot targeted advertising opportunities as your audience carries out research.

Use negative keywords and semantic recognition to stop your business or product from showing up in arguably humiliating or risky placements.While there is still some time to transition away from your reliance on third-party cookies smoothly, you should not wait to get started anymore.

Moreover, you can also improve MAIDs with offline first-party data, which will let you paint a much clearer picture of the specific user, their demographic data, and relevant interests.However, bear in mind that the latest updates to Apple’s iOS 14 platform may restrict such targeting on the company’s devices.

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John Jack 2021-05-01
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But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.Even today, this misconception that guest blogging can help in gaining links continues to float around.This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHTIn its correct sense, guest blogging is a costly affair.To put things in perspective, a very well-put column in the business-to-business niche can easily cost you hundreds of dollars on popular sites.The thing is that the best copy is expected to bring in something special and unique, but not all guest posts fulfill that expectation.Often only an actual specialist can share something genuinely worthy instead of rewriting what others have already shared and are ranking for in the search results notably.Preferably, a good blog post is written by an expert in a particular field and then refined by an experienced and professional copywriter.That’s how most people get things done.

By that, we are referring to your pages that have commercial intent, the ones displaying your products or services.These are your business’s strategic pages, but they also deliver more or less zero value to the audience of the specific blog that published your guest post.For those blogs, such strategic pages are not “really” educational and don’t give any deeper insights into a specific topic.

And resultantly, their content will quickly go from being informational to a commercial one.Undoubtedly, many blog posts are designed to generate a sale, but guest blogging is seldom about that.Inserting a link to a strategic page will hardly help a brand stand out from the crowd and result in the blog post becoming a hard sell.GUEST BLOGGING IN BULK RESULTS IN LOW-QUALITY LINKSSad to say but relying on guest blogging too much is not an option.Here’s the thing: the more guest posts you write for link-building purposes, the lower the quality your links will turn out to have.Why?

Thereafter, the client just has to sit patiently and wait for the link building agency to do all the work for them.On the face of it, nothing seems wrong with building links via fresh content on a superficially reliable site, but things don’t work that way.Link building agencies seek fast ways to publish content, and the website they work with might not bother much about the guest posts’ quality.But wait, that’s not all.

Another issue is that the majority of websites joining forces with link-building agencies who perform guest posting at a large scale are either content farms employed by link builders solely or PBNs that exist mostly to manipulate SEO rankings.Now there is no way for you to find out for sure that it is not a PBN and if your link winds up on a content farm, count yourself fortunate.To come to the point: GIGO (garbage in, garbage out).In case your link winds up on a questionable site, you can harm your SEO instead of improving it.That simply might be the price you need to pay if you choose to perform guest blogging on a large scale.

You will wind up seeking low-hanging fruits simply to get going and, therefore, in turn, get the same poor-quality links.Hence, the key takeaway here is guest blogging at scale might bring in loads of worthless links.If a site hands out backlinks easily, Google will disparage its priority.

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John Jack 2021-04-16
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We all know the importance of having a quality web design in this digital age.

People around the world are spending more time than ever using their phones, laptops, etc.

In this blog, we will discuss five common web designing myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCESWhile there might be generational or socioeconomic gaps in technological knowledge and aesthetic taste, it does not mean your web design cannot appeal to multiple audiences simultaneously.

The average visitor will quickly exit your site if they can’t find what they are looking for, meaning your page must communicate your key message in the quickest and simplest way possible.

Don’t overwhelm your site visitors with details about every single aspect of your products or services.

Use clear CTAs instead to help the people navigate easily and quickly to the content they want to consume.

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John Jack 2021-06-22
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Who are nano-influencers?Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.These are everyday people like neighbors, friends, and your cousin who is into watches.

You may be a nano-influencer if you have 1000 influencers and a point of view with which people like.

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?Reasons why brands collaborate with nano-influencers:Trust and Engagement:Nano-influencers do not have a good reach, but they compensate for that with the trust, intimacy and engagement that they have built with their followers.

However, your friend, who is known for his fabulous shoes, posts shoes of the XYZ brand and recommends them; then, you may feel tempted to check that out.

People like authenticity, and collaborating with nano-influencers is an excellent way of reaching audiences who are genuinely interested in your product.

It is all about trust and intimacy that nano-followers bring with them.Brand Awareness:Brands go for nano-influencers when they have a product in a particular niche and want to create brand awareness to an audience of a particular niche.

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John Jack 2021-05-21
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So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.ADDRESS THE ISSUESAmateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional does not mean you are immune to those blunders.

This doesn’t imply that you need to dumb down your ideas, but you should certainly put effort into the way you communicate them.Another significant problem is the theme of the blog posts.

However, a blog that only serves this particular purpose can quickly become boring and unlikely to be very helpful to new prospects.Being extremely focused on SEO is yet another common issue.

Paying close attention to links and keywords throughout your content is good but never allow them to take charge of your posts and, in turn, make things seem unnatural or weird.As you consider addressing the particular issues of your company blog, take more than just your page views into account.

This will ultimately help build your reputation as an industry expert and thought leader.GO ABOVE AND BEYONDOnce you have spotted all the main issues with your company blog, you can start working towards revamping it in a way that will genuinely draw as well as retain readers.

Include bullet points within your blog wherever possible, and also use subheadings and short paragraphs to maintain a smooth flow and make your content easy to digest.Be True to Your AudienceBeing open and honest with your audience is crucial.

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John Jack 2021-05-01
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With everything happening in the economy, alternative currencies have been a popular topic in recent times.A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight.So we thought of exploring how exactly Bitcoin and cryptocurrency affect digital marketing and how they can, in turn, impact your business.In this blog, we will discuss a few ways Bitcoin can impact digital marketing and small businesses in the future.However, before we get on to the effects, let’s first take a quick look at what Bitcoin and cryptocurrency are.WHAT IS CRYPTOCURRENCY?Cryptocurrency refers to a virtual or digital currency secured by cryptography, making it almost next to impossible to forge or double spend.Many cryptocurrencies are decentralized networks based on blockchain technology which is an open, distributed ledger that records transactions between two parties efficiently in code.To simplify things a bit, think of these as a virtual bank account distributed across thousands of computers worldwide.Each transaction is recorded in a “block,” which is then linked together on a “chain” of past cryptocurrency transactions.An even easier way to understand this is to think that you have a book where you record each transaction, i.e., where you spend your money every day.While every page in that book resembles a block, the entire book comprising all of those pages resembles a blockchain.Blockchain is what enables all cryptocurrency users to have a copy of these records of transactions.In essence, this computer code automatically logs every transaction as it takes place.

And then, it will move on to update the blockchain with the new information.So mainly, one of the greatest advantages of blockchain is that it ensures each transaction is accurately recorded.Hence, allowing everyone to see what’s happening exactly.Another defining characteristic of cryptocurrencies is that typically no central authority issues them, meaning they are immune to government interference or manipulation theoretically.Bitcoin was the first-ever cryptocurrency created based on blockchain and continues to be the most popular one among all others.Let’s take a deeper dive into what bitcoin is before going any further.WHAT IS BITCOIN?Bitcoin is a cryptocurrency created in 2009 whose creator remains unknown to this date.Nevertheless, the majority of the hype that comes with Bitcoin currently is appreciation and trading it.This is partly because of Bitcoin’s price shooting up towards the end of 2017 and a massive increase in 2020.Although, that’s what makes Bitcoin so exciting.People can hold it like a stock hoping that the price will rise.Considering that we all know cash loses value as inflation increases.As a matter of fact, the value of a single Bitcoin has increased by more than $50,000 within the previous year itself.That’s pretty insane, isn’t it?Some SMBs might also like Bitcoin better as there are no credit card processing fees linked with them, which is contrary to other payment methods that most SMBs need to accept.Now, if you are fascinated by this, the chances are that you’re thinking about how to get Bitcoin.There are numerous marketplaces known as “Bitcoin exchanges” where most people buy and sell their Bitcoins.

If truth be told, social media has directly resulted in the immense popularity and growth of cryptocurrency.With cryptocurrency trending on the top social networking sites, it is no surprise that Bitcoin has become the focus of public attention today.As a matter of fact, social media giant Facebook has plans for cryptocurrency for the growth of its business.With that being said, social media influences cryptocurrency right now and not the other way round.For instance, when a cryptocurrency exchange known as Bitfinex was hacked recently, Bitcoin’s value decreased by 20%.Once this news started doing rounds on social media, that company’s credibility began diminishing.Social media can also impact cryptocurrency inversely.

That’s because as the hype continues increasing over Bitcoin, people and businesses will increasingly become interested and eventually invest in it.One of the main differences between the stock market and Bitcoin is that, unlike the stock market, Bitcoin is not regulated in the same manner.This means Bitcoin will not be much affected by the decisions of the Government.WHAT WOULD BLOCKCHAIN TECHNOLOGY LOOK LIKE FOR MARKETING?Now that we all know how social media influences cryptocurrency, the real question is – how can cryptocurrency impact social media marketing trends?First things first, it is crucial to understand where things stand right now.To understand it better, let’s take YouTube, for example.You must have watched videos on YouTube and sometimes come across ads on those videos.

In this situation, these are the current roles:You are the audience.The channel (whose video you are watching) is the publisher.The sponsored ad comes from the advertiser.YouTube is the platform.In this example mentioned above, there are four parties – audience, publisher, advertiser, and platform.Here the advertiser pays a commission to the publisher to leverage their audience.

But the publisher is not the only party getting paid here.The advertiser needs to pay for that ad space via the platform, which means in this example, YouTube is the one making the most money.However, if blockchain technology were incorporated into social media, this would seem a lot different than what it is now.It would be incredibly advantageous to the consumers while having a fair share of pros and cons for advertisers.MarketersWith the implementation of blockchain technology, the most significant change would be the access that marketers have to consumer’s privacy.Marketers would have to depend on collecting data from prospects and consumers directly to build a digital marketing campaign.

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John Jack 2021-04-13
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The majority of customers today are searching for information on the internet that will help them make wiser buying decisions.

Although you employ third-party social media platforms to reach and engage with your target audience, you need to have a place where you can send your customers when they wish to know more about your company.

Your site’s end goal is to answer every question the user might have in mind with the information you offer.The significant part a website plays in your SEO lies in how this marketing strategy works.

When users research businesses, products, services, or even problems on the web, the search engine presents a list of relevant pages according to their search.

But by optimizing your site, you can increase your opportunities of driving in more qualified leads who will be more likely to buy something from you.Your website not only helps boost your sales opportunities but also improves your availability to make a sale.

Essentially, the content present on your site acts as a supplementary salesperson, helping your prospects obtain the information they need and persuading them of the advantages of your offerings.A WEBSITE HELPS BUILD CREDIBILITYThe crucial role a website plays in building credibility is also another factor that businesses need to take into account.

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John Jack 2021-06-04
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Every year Google rolls out thousands of updates to improve the quality of search results.

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.“It’s essentially just saying, from the way that we determine which pages are relevant, we’ve kind of changed our calculations and found other pages that we think are more relevant.So it’s not a matter of doing anything wrong and then you fix it (and then Google recognizes it and shows it properly).…More it’s a matter of well we didn’t think these pages were as relevant as they originally were.

The second part of the update is yet to be released.

Regarding the second part of the update, Danny Sullivan, Google’s public Search Liaison, tweeted.

“Of course, any core update can produce drops or gains for some content.

Those who seek to perform well with search generally, including with core updates, should look to our guidance.”These updates do not require web developers to make technical changes.

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John Jack 2021-05-08
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It’s natural for all of us to want to understand and trust the tools we use.One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results.

More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features.Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive!SEM RESULTSWhile goals and KPIs are excellent and crucial for marketing success all the way, they are not the entire picture.

You need to think about some of those less tangible but probably more essential results you are driving towards by opting to implement automation in your marketing campaigns.Perhaps you want to save some of your precious time (bid strategies, scripts, scheduled Google Import) or scale your business efficiently (auto-applied ad suggestions and Smart Campaigns)?Maybe you have assigned yourself the job to augment your ad strategy to be more inclusive and connect deeply with your target audience (Responsive Search Ads)?Or perhaps you wish to build the best keyword research machine around to boost your reach on search (Dynamic Search Ads)?No matter what your desired result is, knowing what you want to accomplish in advance will help you:Match your results to automation featuresFinish the work of getting quality input readyClearly define what output equals successINPUT FOR PPC AUTOMATIONWhen it comes to automation, if there is one thing we have heard consistently, it’s that you will get out of it what you are willing to put in.So the question is: what could your input seem like?

So, you can just set it and forget about it, isn’t it?No!

Taking full advantage of automation features requires a little patience, iterative testing, and deep curiosity.If results are qualitative goals, the output is quantitative in this context – insights gained, time, performance.Did your overall performance trend up or down or remain constant?Is automation saving your time and increasing your efficiency or acting as a time suck and blocker?It is our responsibility to conduct a SWOT analysis and even mid-stream examinations to find out what worked well, what did not go well, and what needs to be improved moving forward.ACTUAL EXAMPLES OF SEM RESULTS, INPUT, AND OUTPUT IN ACTIONThinking and talking in the abstract is one thing and doing the work is entirely a different thing.So the real question here is: how to put the Results, Input, and Output concept into action?

You will save X amount of time every week, month, etc.Smart CampaignsResult: You want to grow your business online with minimum time and ongoing management so you can focus on managing your business.Input: Enter your business and billing details, set your advertising goals and basic ad copy in just a couple of minutes.Output: Automation drives quality traffic to your website, and precise, understandable results surface on demand.Auto-Applied Ad SuggestionsResult: You want to stay updated with the latest ad formats and optimize your ad copies with minimum impact on your time.Input: Analyze ad suggestions in the UI or analyze email notifications to accept suggested ad additions or revisions.Output: Better campaign performance (assess KPIs such as CTR, conversion rate, etc.

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John Jack 2021-04-22
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Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application.

In 2020, Apple earned over $64 billion from the App Store, according to reports.This is part of the reason why the search giant Google is an active supporter of progressive web apps, pushing developers to build and spread them globally.

Google also manages the “Project Fugu,” aiming at broadening web browser capabilities and enabling the web applications to do everything that native apps can.

Nevertheless, this dream could turn into a reality as around two-thirds of internet users already depend on Google Chrome, and its free and open-source foundation Chromium allows other browsers to utilize its PWA technology.Plus, since this pandemic has increasingly introduced more users to the internet world, most of the focus is expected to stay on the overall user experience in 2021.

QUICK CONNECTIONSUsers today have plenty of options at their disposal.

However, as soon as they switched to a PWA, the company saw a 43% boost in their browsing sessions.While progressive web apps can boost website speed for every user, this acceleration is specifically vital for browsers on slower internet connections.

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John Jack 2021-04-13
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The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales.

It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP.The latest search trends and research by Google demonstrate how local businesses can make more money.

Comprehending all the ways people are trying to discover businesses will help generate more sales.Google shared that different kinds of searches are increasing exponentially for local retail.These three types of searches are particularly displaying dramatic growth:The first type includes searches for local businessesThe second type comprises searches for local businesses that have something specific in stockThe third type includes searches related to restaurantsAccording to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In addition to this, searches for “who has + in stock” have increased by more than 8000% YOY, which includes searches such as “who has gym equipment in stock.”SEARCHES FOR LOCAL RESTAURANTSNext, Google shared that most dining consumers used not only Google Search but also Google Ads to discover more information before finally buying something.

Moreover, 57% of dining consumers found information about food and beverage via Google Ads during the pandemic.YOUTUBE AND LOCAL SHOPPINGWhile YouTube is not seen as a means of driving sales to a local business, it’s time to start looking at it that way.

The page also included two helpful tips relating to non-advertising search traffic.The first tip recommended that local businesses build a digital storefront and use it along with a free GMB account to distinguish themselves in local searches within regular Google search results and Google Maps.Further, the second tip demonstrated how businesses could gain up to 42% more referrals from Google.According to Google, the key to driving store traffic from the web into your physical store is to let your prospects know that you are nearby and you have what they are searching for.Next, Google shared that businesses that add images to their Google My Business Profile get 42% more directions requests on Google Maps and 35% more click-throughs to their sites compared to businesses that don’t.However, these 42% and 35% rises in engagement due to images aren’t and shouldn’t be surprising.

It is no secret that visual content captures and retains the attention of people better than textual content.

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John Jack 2021-06-04
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So, now before sharing a post, you can choose to hide like counts.

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings.

These two controls will be rolled out soon for Facebook as well.Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot of time.

It has become the reason for bullying and interpersonal conflict, inferiority complex, and lack of productivity.This step of Facebook and Instagram acknowledges the impact of these apps on users’ mental well-being.

They have taken this step to give users more control and empathize with users on mental health.

Everybody has not welcomed these upgrades.

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John Jack 2021-05-08
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That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards.

Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now.

Google has rolled out and updated the guidelines for each of these as it is trying to keep up with the growing customer expectations.Wondering what’s new now?In May, the search engine will integrate signals derived from a new metric called Core Web Vitals (CWV) with the existing four Search signals for Page Experience.

For example, Google considers cloaking as a violation of its Webmaster Guidelines, and if you get involved in its practice, you risk getting a Google penalty.On the other hand, CWV is an opportunity.

This means even if you fail to fulfill the thresholds for all the three primary areas of focus that form the Core Web Vitals signal, you still won’t get penalized by Google.

So it’s more of a “do it for yourself” and less of a doing it out of the fear of penalty.MOBILE-FIRST AND CORE WEB VITALS GO HAND-IN-HAND FOR SEARCH UXThe guidelines of the existing safe browsing, HTTPS security, and intrusive interstitial signals are pretty straightforward.

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John Jack 2021-04-16
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People are entirely convinced that creating fresh content is the only way to help websites thrive on the web.But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal.A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time.

Back then, when infographics were all the rage, people started making them speedily, and yet again, it was only because everyone else seemed to be doing that.Truth be told, a genuinely effective content expansion entails a level of critical thinking.

Before hopping on the bandwagon impulsively and blindly following whatever is trending currently, you must try and answer some of these critical questions.To simplify things a bit, we have presented four key questions that every marketer needs to ask themselves before taking up any content-driven initiative.#1 WHY ARE WE PRODUCING CONTENT?The first and most important thing to understand is why you are producing content in the first place.

In simple words, it is essential and probably best if all the team members involved in the content creation process understand the purpose of the content first.#2 WHO IS OUR TARGET AUDIENCE?Once you and your team are clear on why you are producing content, the next thing you need to understand is who are you making the content for?In case you already have a decent quantity of content and types of content on your website, and you aim to produce extra content to support the existing ones, analytics can give you valuable insights that can direct and guide you.Make sure to invest a decent amount of time examining your analytics during the planning stage.

Your existing content might not necessarily be a first-touch conversion point, but it can help make users acquainted with your website and kickstart the conversion funnel.Which types of content perform better when it comes to generating leads or sales on the website?

That’s an approach we would never recommend taking.However, since this is a new content type you are looking to test, there won’t be any historical data for you to depend on, as we did earlier.

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John Jack 2021-04-10
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Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates.

They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform.The company will enforce the Creator Code similar to how it implements the guidelines for its other content policies through machine learning and human review.

This might have a more significant effect on the kind of content shared on the platform instead of a simple pop-up agreement with straightforward statements.While the Creator Code isn’t live yet, Pinterest will launch it soon for the creators to sign and adopt in the upcoming weeks, according to the company.In addition to this, Pinterest also launched various new creator tools with the same objective of delivering a safer and more positive experience for all on the platform.The company has introduced several comment moderation tools, enabling creators to filter and delete comments on their content and other features that will let them pin up to three comments in their comment section to feature positive feedback.

Pinterest is also introducing new spam prevention tools that will help clear out some harmful comments by leveraging machine learning to identify and delete negative comments.Pinterest is also introducing new “positivity reminders” that pops up, reminding users to reconsider potentially harmful comments before publishing them.

These pop-up notifications are meant to prompt users to pause and edit their comments that others might find offensive.

For the next cohort, they will be spotting ten more creators in the upcoming months.Adding to her statement, Nikolajev further said that they are on a journey to create a worldwide inclusive platform where Creators and Pinners from all over the world can find ideas that feel relevant, personalized, and reflective of who they are.Following previous year’s allegations of numerous internal issues, comprising unfair pay, racism, sexism, and retaliation, which clashed with its image of being one of the “nicer” companies to work with in tech, Pinterest has been putting in efforts to reform its image.

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John Jack 2021-06-22
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Data analysis is the most important for getting results in digital marketing.

However, misinterpretation of data insights from analytics tools can mislead the digital strategy.Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher.

Analysis of segmented dataWhen analyzing traffic data, it is essential to first segment data based on their sources.

User behavior like bouncing rate and session time differs for organic and paid search; therefore, analyzing traffic from different sources in the segmented form helps create the right course of action.Usage of back-end dataAn organized workflow and a proper setup are essential for successfully converting the traffic into the lead and processing the process ahead.

It would be helpful for you to attribute revenue back to a specific campaign, keyword, and ad.To measure lead’s movement through the sales process, a UTM tagging and attribution of sources in CRM should be in place.

Also, to check whether your keywords and campaign are doing well, use back-end sales data of e-commerce to compare with your analytics report.4.Concluding out of a tiny sample of data:As we deep dive into data, we apply multiple filters.

John Jack 2021-06-04
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Every year Google rolls out thousands of updates to improve the quality of search results.

If your website ranking has dropped, then Google’s John Mueller has also stated the reason behind it.“It’s essentially just saying, from the way that we determine which pages are relevant, we’ve kind of changed our calculations and found other pages that we think are more relevant.So it’s not a matter of doing anything wrong and then you fix it (and then Google recognizes it and shows it properly).…More it’s a matter of well we didn’t think these pages were as relevant as they originally were.

The second part of the update is yet to be released.

Regarding the second part of the update, Danny Sullivan, Google’s public Search Liaison, tweeted.

“Of course, any core update can produce drops or gains for some content.

Those who seek to perform well with search generally, including with core updates, should look to our guidance.”These updates do not require web developers to make technical changes.

John Jack 2021-05-21
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Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022.

The death of third-party cookies is indeed a stumbling block, but it is also a golden opportunity.

The approaching cookies phaseout will put pressure on the marketers to reconsider their strategies for accurate audience targeting.EXPLORING THE ALTERNATIVES TO THIRD-PARTY COOKIES FOR TARGETING AUDIENCESA great starting point for advertisers looking for alternatives to third-party cookies is publisher walled gardens, where publishers exchange free content for first-party data.

Outlining the sales funnel for your products/services will enable you to spot targeted advertising opportunities as your audience carries out research.

Use negative keywords and semantic recognition to stop your business or product from showing up in arguably humiliating or risky placements.While there is still some time to transition away from your reliance on third-party cookies smoothly, you should not wait to get started anymore.

Moreover, you can also improve MAIDs with offline first-party data, which will let you paint a much clearer picture of the specific user, their demographic data, and relevant interests.However, bear in mind that the latest updates to Apple’s iOS 14 platform may restrict such targeting on the company’s devices.

John Jack 2021-05-08
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It’s natural for all of us to want to understand and trust the tools we use.One way to build trust in automation and confidently utilize these tools is to zero in on Input, Output, and Results.

More importantly to focus on leveraging automation consciously and on purpose – matching desired results to automation features.Integrating intent with powerful automation and intelligent human input will result in the secret sauce that will help you and your campaigns thrive!SEM RESULTSWhile goals and KPIs are excellent and crucial for marketing success all the way, they are not the entire picture.

You need to think about some of those less tangible but probably more essential results you are driving towards by opting to implement automation in your marketing campaigns.Perhaps you want to save some of your precious time (bid strategies, scripts, scheduled Google Import) or scale your business efficiently (auto-applied ad suggestions and Smart Campaigns)?Maybe you have assigned yourself the job to augment your ad strategy to be more inclusive and connect deeply with your target audience (Responsive Search Ads)?Or perhaps you wish to build the best keyword research machine around to boost your reach on search (Dynamic Search Ads)?No matter what your desired result is, knowing what you want to accomplish in advance will help you:Match your results to automation featuresFinish the work of getting quality input readyClearly define what output equals successINPUT FOR PPC AUTOMATIONWhen it comes to automation, if there is one thing we have heard consistently, it’s that you will get out of it what you are willing to put in.So the question is: what could your input seem like?

So, you can just set it and forget about it, isn’t it?No!

Taking full advantage of automation features requires a little patience, iterative testing, and deep curiosity.If results are qualitative goals, the output is quantitative in this context – insights gained, time, performance.Did your overall performance trend up or down or remain constant?Is automation saving your time and increasing your efficiency or acting as a time suck and blocker?It is our responsibility to conduct a SWOT analysis and even mid-stream examinations to find out what worked well, what did not go well, and what needs to be improved moving forward.ACTUAL EXAMPLES OF SEM RESULTS, INPUT, AND OUTPUT IN ACTIONThinking and talking in the abstract is one thing and doing the work is entirely a different thing.So the real question here is: how to put the Results, Input, and Output concept into action?

You will save X amount of time every week, month, etc.Smart CampaignsResult: You want to grow your business online with minimum time and ongoing management so you can focus on managing your business.Input: Enter your business and billing details, set your advertising goals and basic ad copy in just a couple of minutes.Output: Automation drives quality traffic to your website, and precise, understandable results surface on demand.Auto-Applied Ad SuggestionsResult: You want to stay updated with the latest ad formats and optimize your ad copies with minimum impact on your time.Input: Analyze ad suggestions in the UI or analyze email notifications to accept suggested ad additions or revisions.Output: Better campaign performance (assess KPIs such as CTR, conversion rate, etc.

John Jack 2021-05-01
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But over time, we realized guest blogging, if truth be told, has no role to play in building links, although that might be the main or only reason you began writing guest posts.Even today, this misconception that guest blogging can help in gaining links continues to float around.This blog will discuss how guest blogging is the worst link-building strategy and why you shouldn’t trust it blindly.GUEST BLOGGING IS EXPENSIVE WHEN DONE RIGHTIn its correct sense, guest blogging is a costly affair.To put things in perspective, a very well-put column in the business-to-business niche can easily cost you hundreds of dollars on popular sites.The thing is that the best copy is expected to bring in something special and unique, but not all guest posts fulfill that expectation.Often only an actual specialist can share something genuinely worthy instead of rewriting what others have already shared and are ranking for in the search results notably.Preferably, a good blog post is written by an expert in a particular field and then refined by an experienced and professional copywriter.That’s how most people get things done.

By that, we are referring to your pages that have commercial intent, the ones displaying your products or services.These are your business’s strategic pages, but they also deliver more or less zero value to the audience of the specific blog that published your guest post.For those blogs, such strategic pages are not “really” educational and don’t give any deeper insights into a specific topic.

And resultantly, their content will quickly go from being informational to a commercial one.Undoubtedly, many blog posts are designed to generate a sale, but guest blogging is seldom about that.Inserting a link to a strategic page will hardly help a brand stand out from the crowd and result in the blog post becoming a hard sell.GUEST BLOGGING IN BULK RESULTS IN LOW-QUALITY LINKSSad to say but relying on guest blogging too much is not an option.Here’s the thing: the more guest posts you write for link-building purposes, the lower the quality your links will turn out to have.Why?

Thereafter, the client just has to sit patiently and wait for the link building agency to do all the work for them.On the face of it, nothing seems wrong with building links via fresh content on a superficially reliable site, but things don’t work that way.Link building agencies seek fast ways to publish content, and the website they work with might not bother much about the guest posts’ quality.But wait, that’s not all.

Another issue is that the majority of websites joining forces with link-building agencies who perform guest posting at a large scale are either content farms employed by link builders solely or PBNs that exist mostly to manipulate SEO rankings.Now there is no way for you to find out for sure that it is not a PBN and if your link winds up on a content farm, count yourself fortunate.To come to the point: GIGO (garbage in, garbage out).In case your link winds up on a questionable site, you can harm your SEO instead of improving it.That simply might be the price you need to pay if you choose to perform guest blogging on a large scale.

You will wind up seeking low-hanging fruits simply to get going and, therefore, in turn, get the same poor-quality links.Hence, the key takeaway here is guest blogging at scale might bring in loads of worthless links.If a site hands out backlinks easily, Google will disparage its priority.

John Jack 2021-04-22
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Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application.

In 2020, Apple earned over $64 billion from the App Store, according to reports.This is part of the reason why the search giant Google is an active supporter of progressive web apps, pushing developers to build and spread them globally.

Google also manages the “Project Fugu,” aiming at broadening web browser capabilities and enabling the web applications to do everything that native apps can.

Nevertheless, this dream could turn into a reality as around two-thirds of internet users already depend on Google Chrome, and its free and open-source foundation Chromium allows other browsers to utilize its PWA technology.Plus, since this pandemic has increasingly introduced more users to the internet world, most of the focus is expected to stay on the overall user experience in 2021.

QUICK CONNECTIONSUsers today have plenty of options at their disposal.

However, as soon as they switched to a PWA, the company saw a 43% boost in their browsing sessions.While progressive web apps can boost website speed for every user, this acceleration is specifically vital for browsers on slower internet connections.

John Jack 2021-04-16
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We all know the importance of having a quality web design in this digital age.

People around the world are spending more time than ever using their phones, laptops, etc.

In this blog, we will discuss five common web designing myths (and what you should consider instead) that you need to strictly steer clear of as they could potentially harm your business and bottom line alike.MYTH 1: A WEBSITE CANNOT SERVE MULTIPLE AUDIENCESWhile there might be generational or socioeconomic gaps in technological knowledge and aesthetic taste, it does not mean your web design cannot appeal to multiple audiences simultaneously.

The average visitor will quickly exit your site if they can’t find what they are looking for, meaning your page must communicate your key message in the quickest and simplest way possible.

Don’t overwhelm your site visitors with details about every single aspect of your products or services.

Use clear CTAs instead to help the people navigate easily and quickly to the content they want to consume.

John Jack 2021-04-13
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The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales.

It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP.The latest search trends and research by Google demonstrate how local businesses can make more money.

Comprehending all the ways people are trying to discover businesses will help generate more sales.Google shared that different kinds of searches are increasing exponentially for local retail.These three types of searches are particularly displaying dramatic growth:The first type includes searches for local businessesThe second type comprises searches for local businesses that have something specific in stockThe third type includes searches related to restaurantsAccording to Google’s guide, searches for “local + business(es)” have increased by more than 80% YOY, which includes searches such as “local businesses near me” and “support local businesses.” In addition to this, searches for “who has + in stock” have increased by more than 8000% YOY, which includes searches such as “who has gym equipment in stock.”SEARCHES FOR LOCAL RESTAURANTSNext, Google shared that most dining consumers used not only Google Search but also Google Ads to discover more information before finally buying something.

Moreover, 57% of dining consumers found information about food and beverage via Google Ads during the pandemic.YOUTUBE AND LOCAL SHOPPINGWhile YouTube is not seen as a means of driving sales to a local business, it’s time to start looking at it that way.

The page also included two helpful tips relating to non-advertising search traffic.The first tip recommended that local businesses build a digital storefront and use it along with a free GMB account to distinguish themselves in local searches within regular Google search results and Google Maps.Further, the second tip demonstrated how businesses could gain up to 42% more referrals from Google.According to Google, the key to driving store traffic from the web into your physical store is to let your prospects know that you are nearby and you have what they are searching for.Next, Google shared that businesses that add images to their Google My Business Profile get 42% more directions requests on Google Maps and 35% more click-throughs to their sites compared to businesses that don’t.However, these 42% and 35% rises in engagement due to images aren’t and shouldn’t be surprising.

It is no secret that visual content captures and retains the attention of people better than textual content.

John Jack 2021-06-22
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Who are nano-influencers?Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche.These are everyday people like neighbors, friends, and your cousin who is into watches.

You may be a nano-influencer if you have 1000 influencers and a point of view with which people like.

You must be wondering why a brand would want to include nano-influencers in their marketing campaign when they don’t have massive followership like celebrities?Reasons why brands collaborate with nano-influencers:Trust and Engagement:Nano-influencers do not have a good reach, but they compensate for that with the trust, intimacy and engagement that they have built with their followers.

However, your friend, who is known for his fabulous shoes, posts shoes of the XYZ brand and recommends them; then, you may feel tempted to check that out.

People like authenticity, and collaborating with nano-influencers is an excellent way of reaching audiences who are genuinely interested in your product.

It is all about trust and intimacy that nano-followers bring with them.Brand Awareness:Brands go for nano-influencers when they have a product in a particular niche and want to create brand awareness to an audience of a particular niche.

John Jack 2021-06-04
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So, now before sharing a post, you can choose to hide like counts.

On Instagram, you can also hide like counts on other posts by visiting the new Posts section in Settings.

These two controls will be rolled out soon for Facebook as well.Today social media platforms have become so addictive that people continuously check their phone, invest less time in themselves and their relationships, harm their eyes, sleep patterns and waste a lot of time.

It has become the reason for bullying and interpersonal conflict, inferiority complex, and lack of productivity.This step of Facebook and Instagram acknowledges the impact of these apps on users’ mental well-being.

They have taken this step to give users more control and empathize with users on mental health.

Everybody has not welcomed these upgrades.

John Jack 2021-05-21
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So it’s really your decision to make whether you want to turn your company blog into a valuable resource that users will not only wish to read but also share with their peers, which will, as a result, improve your SEO.ADDRESS THE ISSUESAmateur bloggers often make numerous common mistakes, and just because you’ve got a company blog that looks professional does not mean you are immune to those blunders.

This doesn’t imply that you need to dumb down your ideas, but you should certainly put effort into the way you communicate them.Another significant problem is the theme of the blog posts.

However, a blog that only serves this particular purpose can quickly become boring and unlikely to be very helpful to new prospects.Being extremely focused on SEO is yet another common issue.

Paying close attention to links and keywords throughout your content is good but never allow them to take charge of your posts and, in turn, make things seem unnatural or weird.As you consider addressing the particular issues of your company blog, take more than just your page views into account.

This will ultimately help build your reputation as an industry expert and thought leader.GO ABOVE AND BEYONDOnce you have spotted all the main issues with your company blog, you can start working towards revamping it in a way that will genuinely draw as well as retain readers.

Include bullet points within your blog wherever possible, and also use subheadings and short paragraphs to maintain a smooth flow and make your content easy to digest.Be True to Your AudienceBeing open and honest with your audience is crucial.

John Jack 2021-05-08
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That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards.

Hopefully, you know at least four of these signals, including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial, as they have been effective for a while now.

Google has rolled out and updated the guidelines for each of these as it is trying to keep up with the growing customer expectations.Wondering what’s new now?In May, the search engine will integrate signals derived from a new metric called Core Web Vitals (CWV) with the existing four Search signals for Page Experience.

For example, Google considers cloaking as a violation of its Webmaster Guidelines, and if you get involved in its practice, you risk getting a Google penalty.On the other hand, CWV is an opportunity.

This means even if you fail to fulfill the thresholds for all the three primary areas of focus that form the Core Web Vitals signal, you still won’t get penalized by Google.

So it’s more of a “do it for yourself” and less of a doing it out of the fear of penalty.MOBILE-FIRST AND CORE WEB VITALS GO HAND-IN-HAND FOR SEARCH UXThe guidelines of the existing safe browsing, HTTPS security, and intrusive interstitial signals are pretty straightforward.

John Jack 2021-05-01
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With everything happening in the economy, alternative currencies have been a popular topic in recent times.A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight.So we thought of exploring how exactly Bitcoin and cryptocurrency affect digital marketing and how they can, in turn, impact your business.In this blog, we will discuss a few ways Bitcoin can impact digital marketing and small businesses in the future.However, before we get on to the effects, let’s first take a quick look at what Bitcoin and cryptocurrency are.WHAT IS CRYPTOCURRENCY?Cryptocurrency refers to a virtual or digital currency secured by cryptography, making it almost next to impossible to forge or double spend.Many cryptocurrencies are decentralized networks based on blockchain technology which is an open, distributed ledger that records transactions between two parties efficiently in code.To simplify things a bit, think of these as a virtual bank account distributed across thousands of computers worldwide.Each transaction is recorded in a “block,” which is then linked together on a “chain” of past cryptocurrency transactions.An even easier way to understand this is to think that you have a book where you record each transaction, i.e., where you spend your money every day.While every page in that book resembles a block, the entire book comprising all of those pages resembles a blockchain.Blockchain is what enables all cryptocurrency users to have a copy of these records of transactions.In essence, this computer code automatically logs every transaction as it takes place.

And then, it will move on to update the blockchain with the new information.So mainly, one of the greatest advantages of blockchain is that it ensures each transaction is accurately recorded.Hence, allowing everyone to see what’s happening exactly.Another defining characteristic of cryptocurrencies is that typically no central authority issues them, meaning they are immune to government interference or manipulation theoretically.Bitcoin was the first-ever cryptocurrency created based on blockchain and continues to be the most popular one among all others.Let’s take a deeper dive into what bitcoin is before going any further.WHAT IS BITCOIN?Bitcoin is a cryptocurrency created in 2009 whose creator remains unknown to this date.Nevertheless, the majority of the hype that comes with Bitcoin currently is appreciation and trading it.This is partly because of Bitcoin’s price shooting up towards the end of 2017 and a massive increase in 2020.Although, that’s what makes Bitcoin so exciting.People can hold it like a stock hoping that the price will rise.Considering that we all know cash loses value as inflation increases.As a matter of fact, the value of a single Bitcoin has increased by more than $50,000 within the previous year itself.That’s pretty insane, isn’t it?Some SMBs might also like Bitcoin better as there are no credit card processing fees linked with them, which is contrary to other payment methods that most SMBs need to accept.Now, if you are fascinated by this, the chances are that you’re thinking about how to get Bitcoin.There are numerous marketplaces known as “Bitcoin exchanges” where most people buy and sell their Bitcoins.

If truth be told, social media has directly resulted in the immense popularity and growth of cryptocurrency.With cryptocurrency trending on the top social networking sites, it is no surprise that Bitcoin has become the focus of public attention today.As a matter of fact, social media giant Facebook has plans for cryptocurrency for the growth of its business.With that being said, social media influences cryptocurrency right now and not the other way round.For instance, when a cryptocurrency exchange known as Bitfinex was hacked recently, Bitcoin’s value decreased by 20%.Once this news started doing rounds on social media, that company’s credibility began diminishing.Social media can also impact cryptocurrency inversely.

That’s because as the hype continues increasing over Bitcoin, people and businesses will increasingly become interested and eventually invest in it.One of the main differences between the stock market and Bitcoin is that, unlike the stock market, Bitcoin is not regulated in the same manner.This means Bitcoin will not be much affected by the decisions of the Government.WHAT WOULD BLOCKCHAIN TECHNOLOGY LOOK LIKE FOR MARKETING?Now that we all know how social media influences cryptocurrency, the real question is – how can cryptocurrency impact social media marketing trends?First things first, it is crucial to understand where things stand right now.To understand it better, let’s take YouTube, for example.You must have watched videos on YouTube and sometimes come across ads on those videos.

In this situation, these are the current roles:You are the audience.The channel (whose video you are watching) is the publisher.The sponsored ad comes from the advertiser.YouTube is the platform.In this example mentioned above, there are four parties – audience, publisher, advertiser, and platform.Here the advertiser pays a commission to the publisher to leverage their audience.

But the publisher is not the only party getting paid here.The advertiser needs to pay for that ad space via the platform, which means in this example, YouTube is the one making the most money.However, if blockchain technology were incorporated into social media, this would seem a lot different than what it is now.It would be incredibly advantageous to the consumers while having a fair share of pros and cons for advertisers.MarketersWith the implementation of blockchain technology, the most significant change would be the access that marketers have to consumer’s privacy.Marketers would have to depend on collecting data from prospects and consumers directly to build a digital marketing campaign.

John Jack 2021-04-16
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People are entirely convinced that creating fresh content is the only way to help websites thrive on the web.But in an already fast-paced environment, the drawbacks of these waves include many marketers hurriedly producing content without really grasping its primary goal.A couple of years ago, when this blogging craze first hit the market, people started building site blogs merely because it looked like that’s what everybody else was doing at that time.

Back then, when infographics were all the rage, people started making them speedily, and yet again, it was only because everyone else seemed to be doing that.Truth be told, a genuinely effective content expansion entails a level of critical thinking.

Before hopping on the bandwagon impulsively and blindly following whatever is trending currently, you must try and answer some of these critical questions.To simplify things a bit, we have presented four key questions that every marketer needs to ask themselves before taking up any content-driven initiative.#1 WHY ARE WE PRODUCING CONTENT?The first and most important thing to understand is why you are producing content in the first place.

In simple words, it is essential and probably best if all the team members involved in the content creation process understand the purpose of the content first.#2 WHO IS OUR TARGET AUDIENCE?Once you and your team are clear on why you are producing content, the next thing you need to understand is who are you making the content for?In case you already have a decent quantity of content and types of content on your website, and you aim to produce extra content to support the existing ones, analytics can give you valuable insights that can direct and guide you.Make sure to invest a decent amount of time examining your analytics during the planning stage.

Your existing content might not necessarily be a first-touch conversion point, but it can help make users acquainted with your website and kickstart the conversion funnel.Which types of content perform better when it comes to generating leads or sales on the website?

That’s an approach we would never recommend taking.However, since this is a new content type you are looking to test, there won’t be any historical data for you to depend on, as we did earlier.

John Jack 2021-04-13
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The majority of customers today are searching for information on the internet that will help them make wiser buying decisions.

Although you employ third-party social media platforms to reach and engage with your target audience, you need to have a place where you can send your customers when they wish to know more about your company.

Your site’s end goal is to answer every question the user might have in mind with the information you offer.The significant part a website plays in your SEO lies in how this marketing strategy works.

When users research businesses, products, services, or even problems on the web, the search engine presents a list of relevant pages according to their search.

But by optimizing your site, you can increase your opportunities of driving in more qualified leads who will be more likely to buy something from you.Your website not only helps boost your sales opportunities but also improves your availability to make a sale.

Essentially, the content present on your site acts as a supplementary salesperson, helping your prospects obtain the information they need and persuading them of the advantages of your offerings.A WEBSITE HELPS BUILD CREDIBILITYThe crucial role a website plays in building credibility is also another factor that businesses need to take into account.

John Jack 2021-04-10
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Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates.

They will have to tap an “I Agree” button, meaning they accept the “Be Kind,” “Check my facts,” “Beware of triggers,” “Practice inclusion,” and “Do no harm” guidelines of the platform.The company will enforce the Creator Code similar to how it implements the guidelines for its other content policies through machine learning and human review.

This might have a more significant effect on the kind of content shared on the platform instead of a simple pop-up agreement with straightforward statements.While the Creator Code isn’t live yet, Pinterest will launch it soon for the creators to sign and adopt in the upcoming weeks, according to the company.In addition to this, Pinterest also launched various new creator tools with the same objective of delivering a safer and more positive experience for all on the platform.The company has introduced several comment moderation tools, enabling creators to filter and delete comments on their content and other features that will let them pin up to three comments in their comment section to feature positive feedback.

Pinterest is also introducing new spam prevention tools that will help clear out some harmful comments by leveraging machine learning to identify and delete negative comments.Pinterest is also introducing new “positivity reminders” that pops up, reminding users to reconsider potentially harmful comments before publishing them.

These pop-up notifications are meant to prompt users to pause and edit their comments that others might find offensive.

For the next cohort, they will be spotting ten more creators in the upcoming months.Adding to her statement, Nikolajev further said that they are on a journey to create a worldwide inclusive platform where Creators and Pinners from all over the world can find ideas that feel relevant, personalized, and reflective of who they are.Following previous year’s allegations of numerous internal issues, comprising unfair pay, racism, sexism, and retaliation, which clashed with its image of being one of the “nicer” companies to work with in tech, Pinterest has been putting in efforts to reform its image.