John Jack

These brands typically function in separate industries, but they share an overlapping audience base.These brands come together to develop something new or unique that appeals to their mutual audience base, like:● Limited Edition Products● Service fusions● EventsCollaborative marketing can be an excellent decision for your company if you’ve got a list of peers that are compatible with your products, services, or brand message.As mentioned before, there are several aspects in which your brand will benefit from this, including getting access to a highly relevant customer base and innovation in marketing ideas.Moreover, all of this will be accomplished in a brand-safe environment where you will have high-level quality control: lower risks, bigger rewards.But how do you know which peers are the best fit?Let’s dive into their details.Your brands should be like-minded.The collaboration between your brands must make sense to the audience.Let’s see why:● Consumers got affordable access to a brilliant product.● IKEA was able to build brand loyalty by offering a genuinely special product.● Sonos sold at a bargain, which made potential future customers.● Both of them received positive brand associations from this collaboration.The launch of this innovative product created a lot of buzzes as speakers have actually become general furnishing for our homes.3.On the other hand, Chubbies manufacture leisurewear and are renowned for their crazy designs and friendly branding.The number of people visiting their stores will increase as the Stranger Things fans came to try out the new flavors.See, a win-win deal!To ensure the same for your peers before entering into an association.How To Find Collaborative Marketing Opportunities?Now, let’s discuss how you can find ideal collaborative marketing opportunities.Look to your peersProbably you will have several peers in the adjoining industries that you uphold or other brands that you rely on for ideas or whose work you simply adore.

In this blog, we are going to discuss five content-based growth hacks which help you –Save moneyBoost viewsExpand your audienceGet in touch with the right audienceMoreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the motivation to grow!Let’s dive right into its details.#1 Make a trickle-down Facebook and Instagram AdsGrowing your Facebook and Instagram Ads’ engagement, conversion, and reach can be simply done by promoting interaction in the comments.Now to do this, you must utilize “trickle-down” ads.In these ads, the content begins in the main body but ends in the comment section.You can take advantage of the “trickle-down” ads in three steps.Split your body copyStart by splitting your ad’s content into two parts — for body copy and first comment.This tactic works well, especially for curiosity-focused content, where you grab the reader’s attention with the main body content and then satisfy their urge in the first comment.2.The “likes” on existing answers is also a form of interaction.You can either initiate this by asking your community members to raise the first few questions or by creating a FAQ section in the comments.Make a comment-based competitionThe last technique is to start a competition where the comments will count as entries.You can ask a relevant question and then create a poll based on content.However, you can always use a little creativity and ask users to write longer answers to share their personal experiences.So we can also say that the more time a reader spends on your page, the more likely it is that they have got the content they wanted.This indicates to Google that your content is a good fit for the particular search term and thus helps in improving its ranking.Now including videos in your posts will increase the time a user is spending on your page because they will be watching the video: even an extra minute or second counts.Depending on the topic, these videos can help in:Providing relevant informationCreating contextShowcasing your productsVisualizing the steps in a tutorial formatAdding videos in your content pages improves your user experience as well as increases their time spent on the page.

Content is an effective tool to demonstrate your expertise in your field, build trust, and increase your sales ultimately.However, what every business needs to understand is that building brand authority does not occur overnight.Continued marketing efforts are required to tell an authentic story and develop trust in prospective customers.It can make a huge impact when a person is trying to decide between two brands, and when it comes to B2B, it is even more important as these products or services are more likely to include higher costs.In this blog, we are going to discuss how you can build your brand authority utilizing content marketing.Assess your brand authority levelDo not presume that you already know how the audience perceives your brand.In fact, before jumping into any marketing strategies, review the data to get an insight into how you are being discerned.You can find it out by answering these questions:Have your branded searches risen or sunk?What search terms are the audience associating with your brand?How are your leads or consumers discovering your brand?If not already, then establish Google Alerts for your company name or any customer-facing employees.Another interesting thing to consider is — Are you aware of all the authorities currently in your space?You can find out by entering the keyword phrases you wish to rank for into Google search and see who all are ranking for them.Further, you can strive to get featured on these media outlets as you’ll know that your audience will find this appealing.Acknowledge your audience’s questionsIf you start acknowledging and responding to your audience’s queries, they will start trusting you more and discern you as a credible authority.Although the concept seems to be simple and well, it is, but the execution is hard.

Well, because after all, maximizing ROI (return on investment) is the primary goal for every campaign.To get that ROI, selecting the right marketing channels is the safest bet.But considering the significant transformations taking place in marketing all the time, how will you know which marketing channels are the ideal ones for you to benefit the most from the money and time spent on your ad.If you are going through the same situation, confused about where to start from, we are here to help.Since every platform has its own learning curve, it would be best if you can hire an agency to handle all these campaigns for you.In the pay-per-click advertising world, currently, there are two prominent forces –Search Ads — The Google search ads will help you to appear in front of the audience who is looking for products or services similar to what you offer.Display Ads — Google display ads, Facebook ads, and Instagram ads will help you in creating demand and introducing your products or services to people who might not be searching for them or even know about you.2.Consumers are actively searching for companies they like or are interested in hence increasing the number of people getting on with social media to research products or services and make purchasing decisions.Social Media also allows brands the opportunity to build their community, which you won’t find on any other platform.Whether you use social media to promote your products/services or create a group drawing in your business or just sharing BTS content, you must leverage this platform for all it’s worth.To ensure a better ROI from social media, there are a lot of things to cover.Let’s discuss the most crucial things to keep in mind:Focus on building relationships not making salesIf your audience wanted to be sold to, they would have visited your website directly.

This competition is not there just to beat, but it can give us some valuable lessons to help us become better at what we do.While most people consider overseeing and spying on the activities of our competitors as a bad thing, I like to think quite the opposite.This is because learning business lessons from competitors who have already been in the position where I am now, who have gone through the same phase and tried out the same strategies, helps me to know where I should put my focus and what works out and what doesn’t.Doing so, I can understand how to beat them at their own game.Learning from the successes and failures of our competitors can give your business a much-needed boost while helping you save time, money, and resources.In this blog, we are going to discuss some of the best ways to learn from your competitors.Examine the horizonFind out the competitors working in the same field as you.Now compare your methods with these notes.In case you primarily depend on your online sales, you can take advantage of tools like Google Adwords to gain insights on competitors who can push you out of the precious digital market.Gross, net profit margin, operating, salaries and compensations are some of the numbers you need to pay attention to.Follow strategic pricingYou might be enticed to compare your and your competitors’ pricing strategy when you find out that their prices are lower than what you think you can afford.

Content marketing is a potent tool for every business, and the best way to leverage content is by blogging.Starting your business blog from scratch might sound a little intimidating, but it does not have to be necessarily devastating.It sure does require consistency, dedication, and hard work, but the rewards of blogging for your business can make it all worth it.To make this process easier for you, we are going to discuss some brilliant tips to make your business blog a success.Consistent postingThere are no rules laid for the frequency of publishing your blogs.Provide useful, relevant, informative and valuable contentThe more informative and relevant content you post, the more audience you will be able to captivate.And whenever a reader leaves a comment, make sure to acknowledge it even if their opinions clash with yours.4.Be focused but also willing to go off-topicNo doubt that having a clear focus is crucial when it comes to blogging, but excessive of anything can be boring.Offering multiple options can help you gain more subscribers.

Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader.But the question is, how are you going to safeguard your brand and market position?In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy.Let’s dive into the details.What Is Defensive Marketing?The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing.In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor.This is why you need to take specific measures to protect your brand.However, these attacks are not just limited to the market leaders.Even though Blockbuster tried adapting and changing their business norm by introducing an online service, they were unable to compete with the pricing and services offered by Netflix.And actually, they used to charge people for using their wifi in case they didn’t purchase anything from them.However, as soon as other coffee shops began providing and promoting free wifi, Starbucks observed a plunge in its revenue.So what did Starbucks do to defend its position then?Let’s find out.After this, Starbucks decided to not only offer free wifi for everyone, but they also started providing the fastest wifi to match its competitors.Their defensive strategy aimed at differentiating them from others, defending their brand while attracting old and new customers as well.How To Implement A Strong Defensive Marketing Strategy?Before moving on to the implementation part, you first need to decide your best form of defense, i.e., what you’ll fight with, including:Your brand identity or how consumers recognize youThe combination of products and services that support your brand identity incorporating their pricesThe method of conveying your brand identity like advertisingDefensive Marketing strategies can be classified based on their objectives:A positive strategy is planned to retain consumers.The inertial strategy is built to put the brakes on the rates of consumer loss.These strategies can also be classified based on the means to accomplish those objectives:Retarding Strategy focuses on your own strengthsParity Strategy focuses on your competitors’ perceived strengthLet’s take a look at some of these strategies.Attacking YourselfAs soon as you read this, it might appear illogical to you.Employ specific measuresYou can employ specific tactics using your unique customer insights and protect your market share.4.

We’re all living in the digital era, so regardless of the age, size, or industry of your company, you must acquire the right mindset, procedures, and equipment to maximize your company’s operational excellence and flourish in this highly-competitive dynamic world.In this blog, we are going to talk about how you can future-proof your business via digital transformation.We will discuss everything about digital transformation, its importance, and its implementation in your organization.What Is Digital Transformation?Digital transformation is not just about businesses embracing technology; rather, it is also about how an organization employs people and processes.Digital transformation involves a thorough reconsideration that endeavors to provide better products or services to satisfy their consumer’s needs and expectations.Importance Of Digital TransformationThe majority of the companies have to adopt digital transformation in order to survive, especially when agile startups begin turning the market upside down.For example, when Uber first arose in the market, the taxi companies had to modify their business model to satisfy the new consumer expectations.This is the perfect example of embracing new technology so that the customers can get in touch with them through mobile applications and book their taxi in advance over the phone itself.How To Implement Digital Transformation In Your Business?Digital Transformation is different for every organization based on what they do and which industry they come under.However, some basic principles apply to every business:Acknowledging the change is necessaryEnhancing customer and employee experienceEmpowering people to work differentlyAccepting innovation via new techniques and toolsHaving the right digital-savvy managementModernizing organization’s cultureLet’s dive into the details of each of them.Acknowledging the change is necessaryYou can’t conduct a successful digital transformation without acknowledging that the change is necessary.Although it might be hard, the change is inescapable.It is far easier to recommend and bring changes with your workforce behind you instead of you fighting against their opposition.Clear communication is one of the most effective ways to bring all your employees on board.You should also consider switching your communication channels from a traditional one-way system to an interactive platform where everyone can talk about different topics.2.

Its members are spread across every continent, and it is used as a platform for different reasons like:Small businesses trust and utilize LinkedIn to hire employeesFreelancers use LinkedIn to find work on ProFinderPeople use LinkedIn to find new employment opportunities by submitting their job applicationsService providers are open for business on LinkedInLinkedIn is ranked as a №1 B2B lead generation platform, and from a marketing point of view, it can help engage with professionals and target them.FREE AND PREMIUM SERVICES: LINKEDINLinkedIn provides free service for businesses and individuals to maintain their profiles, connect with people, and access the SlideShare platform.Based on your objectives, you can choose from these four options — Career, Business, Sales, and Hiring.Content Style: LinkedInWith LinkedIn, you can post multiple types of content.Let’s discuss them.PostWhen making a post:You can type text with emojis in your main message body up to 1300 characters.In the end, you will find an “Add Hashtag” option to help people discover you using the relevant hashtags.You can also attach an image, video, or document.Below you will also find more options to create a post on a theme based on templates.2.ArticlesTo write longer content, you can post an article up to 100,000 characters or less.Add these terms in the About>Overview, to tell people about yourself and your offerings.Boost your search rankings by linking to your page.Sharing relevant content often can improve your audience engagement and helps your brand to appear higher in the search results.4.They are highly engaging and interactive.LinkedIn AdsThis platform offers a wide range of marketing options to help you in promoting your business.Experimenting with AdsWith the help of LinkedIn Ad Manager, you can run an ad campaign all by yourself.

Social Media platforms are dynamic and inevitably keep evolving.People are always finding new ways of recording and sharing every aspect of their life.You should publish interactive posts to engage more with your audience.This way, you’ll be able to increase the likes, comments, and shares on your posts.Therefore your posts should be able to blend in naturally in this environment.It utilizes social graphs and activities to discover people who fall into your target audience.This makes Facebook Ads exceptionally useful.These ads are more probable to attract potential leads that need your products or services.It helps you to grab the attention of the exact people who need or want your products or services.InstagramWith more than 1 billion monthly active users worldwide, Instagram is one of the most popular social media platforms allowing users to share photos and videos and connect with people.Businesses can boost their followers base by publishing interactive content like photos and videos.How to use Instagram for marketing?Sharing two posts every day between favorable hours can help you widen your reach and let people know about your business.

 A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic.Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are living in, it has published its second report this year.The newly released Google Ads benchmarks are up to May 2020, comprising data across 21 industries.This data can be utilized by the marketers to compare the performance of their ad against the industry average.This will give the marketers an opportunity to think about the changes that need to be brought in their campaigns if any.Let’s see what this data has in for us.Industries With Boosted Ads PerformanceDuring this pandemic, some industries are seeing a rise in their demand, which has resulted in powerful ad performance.Here is a list of the 8 industries that have seen the most significant growth in their ad performance during this pandemic.Apparel — Their performance enhanced in April first, and then that momentum was carried into May.Beauty and Personal Care — Their conversion rates increased in April.During May, when these local services were resumed, shopping campaigns saw a reduction in the conversion rates but a rise in online booking.Hobbies and Leisure — With people having plenty of time to get involved in their indoor hobbies, marketers have observed a stable performance in the last few months.Arts and Entertainment — Although these advertisers faced challenges initially in April, the ad performance recovered once these attractions reopened.Computers and Electronics — As stimulus checks were mailed out during April and May, customers spent more on big-ticket electronics reportedly.Instead of traditionally purchased gifts, the sales of subscription boxes and delivered gift boxes skyrocketed.Health — The higher search volumes and lower cost-per-clicks enabled marketers to find lots of new customers and convert them at a little expense.Real Estate — The reduced CPCs have allowed marketers to keep costs low and CTRs perpetual.Industries With Mixed Ad PerformanceMany industries are on the edge of rain or shine as they respond to the changes brought in by this pandemic.Here’s the list of industries that have seen a mixed PPC performance during Covid-19:RetailSports and FitnessDining and NightlifeHome and GardenFood and GroceryJob and EducationLegal and GovernmentFinanceVehiclesBusiness and IndustrialHardest Hit Industries During Covid-19Several large industries have been severely affected and are still experiencing the impact of Covid-19, which is being reflected in their PPC campaign performance.These 3 industries have been the hardest hit during this pandemic:Internet and Telecom — Since this March, their conversion rates have sunk by nearly 30%.

With these useful tips, you will be able to avoid any wastage of time or money and, instead, start boosting your ROI.What Is PPC?You need to understand PPC truly in order to utilize its full potential properly.PPC is pay-per-click, and as the name suggests, each time someone clicks on your PPC ad, you pay for digital marketing.Although you might want to consider a brand awareness campaign where you will be paying on the basis of the number of people seeing your ad.PPC ads can come up on Google SERPs, social media platforms, and other websites.Contrary to SEO, PPC will enable you to produce rapid results.For instance, you can start a PPC campaign to build brand awareness, boost website traffic, or increase conversions.Some common reasons why brands utilize PPC marketing are:Expanding reachGoogle processes approximately 50,000 searches per second.That’s around 4.3 billion searches in a day!When a person searches a query related to your products or services, you can appear on their screen using PPC marketing.With traditional advertising methods such as billboards or banners, it is harder to ensure that you appear in front of the right customer at the right time.Make changes easilyUnlike print advertising, where once your banners or flyers are sent, you cannot make any changes; in PPC advertising, you have full control.

As a graphic designer, of course, your responsibilities include creating beautiful designs, but it isn’t just limited to this.There are plenty of ways to enhance your skills by either joining an online course or spending time with creatives.But what are the skills required to get ahead in 2020?To some extent, it’s okay because as long as you know the basic principles of graphic designing, you have a strong base where you can add these skills later on.But now or later, at some point, you will have to learn software skills because its highly improbable that you would get even a junior designer position without a little knowledge of Illustrator, Photoshop, and InDesign.But if you are already employed, there’s no harm in adding a feather in your cap as it will help you in getting better employment opportunities in life.You can choose to learn the software skills that you are highly interested in.As a graphic designer, editing and retouching images has become a significant responsibility at all levels.From removing tiny glitches from photos to cropping images to fit various social media platforms to complete image enhancement and manipulation, graphics designers need to master these editing skills.The best way to do that is by joining an online course or pursuing a project or working with a company.4.

Managing email marketing is not an easy task, especially when you’ve got several email strategies ongoing at the same time.Undeniably, email marketing is of great value.This leaves you with lots of moving parts to consider and manage and numerous stakeholders to please.Moreover, with this, your chances of accidentally sending multiple emails to the same person in one day also increase.This tool will help you to follow up with your customers easily and send your subscribers the right email at the right time, depending upon how they’re interacting with your site.Know your target audienceNext, you need to focus on creating your email subscribers list, and to make this list you need to know your target audience first.As someone who has just got onto this, your target audience will be the ideal customers you want to entice to your product/service via your marketing efforts.To find your target audience, you need to find answers to these questions:Your best customers currentlyThe qualities they all have in commonProblems they are experiencing that made them search for a solution (like your product or service)The reason why they bought your product/serviceWhat are you providing to your customers that your competitors aren’t?With these, you can prepare your target audience demographics.3.But for the starters, you can begin with one and then change it with time or segments in your email list.

Well, that doesn’t come as a surprise to me as human nature revolves around our perception of ourselves and the world we live in.But people are so obsessed with being right that someone presenting their opinions and views seems like an opportunity for a battle to them.Some people start searching for alternative perspectives and outlooks that they can agree with to be ”more right” than others, even if that means disregarding the knowledge of the leading experts.That’s where Facebook is focusing on with its new app Forecast.It enables its users to present questions and predictions about future events; then, the other users can vote on them and discuss.Based on the shared information, users will get insights on potential outcomes.Facebook has explained Forecast as a platform to bring up questions and predict the future using in-app points.The community will be submitting all the questions which will be further moderated for clarity employing Forecast’s Moderation Guidelines and Facebook’s Community Standards.Basically, this new app will be hosting mini debates where users can take a shot at guessing what comes next through the questions raised and approved by the Forecast’s moderation team.The Forecast points system is impressive.Users can earn more points on the basis of their reasoning.

What if sharing these opinions become targeting a particular person and directing hate towards them?Social Media is an excellent way to interact and engage with people, but things spread faster than you can imagine.Teens are using social media, and digital messaging as a convenient method to befriend people, and build and maintain relationships with them.They can walk away with anything because they don’t see the real emotional damage their actions caused or get a physical reaction online.This has given the bullies the freedom to do or say anything without getting the appropriate punishment.Cyberbullying can lead to psychological distress, and just like any other bullied person, a cyberbullied person can go through fear, anxiety, depression, and stress.However, this isn’t just limited to this.Real-Life Impacts Of Cyberbullying On A Person’s MindDepending on person to person, some might develop negative feelings and different symptoms.This leads to the bullied doubting their worth and value.

There have been some significant milestones in the evolution of advertising and content.Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular.With every milestone, advertising had to continuously adapt and change to befit the new mediums and a progressively shrewd audience.But there is one medium which has had the biggest impact on advertising and content more than anything else — the incredible internet!The emergence of the internet has dramatically revolutionized advertising and content most astonishingly.This was the Golden Age of Advertising, as the entire movement was regarded as a massive part of society.The first-ever ad aired on the TV screens in the USA in 1941, which is probably a lot later than you would have thought.They brought in famous faces to sell everything from milk to shoes.However, this concept of customer connection wasn’t made a priority until later.Products and characters started going hand in hand on TV.Although it might have appeared that these characters were the core of their respective ad campaigns, they simply served as a selling tool.Now: The Motives Are DifferentAs the advertising world evolved, different commercial motives have risen.

What impression do these fairness creams ads give?Colourism has always been a part of this society and not just India.Meanwhile, people have developed inferiority complexes due to this.These fairness cream ads keep asking us, ”remove that tan,” ”get fairer skin instantly, ” apply this, apply that, etc.Even though the world has progressed so much in every aspect, we cannot deny the fact that orthodox mentality exists in India.Why do people forget all these values?These fairness creams have developed a picture in young minds that having fair skin means being beautiful.The promotion of these fairness creams keeps on reminding us that we need to be fair to look pretty.However, if you think that the entire “have a fair skin” business is only limited to women, you’re wrong.The melanin pigment in our skin is responsible for our skin tone.

Just like the train isn’t going anywhere without its engine, your content won’t help you achieve your goals without SEO.And the top five results on the SERPs receive more than 75% of total clicks.Still, to make that content truly valuable, you need to keep SEO in mind right when you start planning and creating the content.And then proceed with planning to make it engaging, informative, and high-quality.Evaluate the publications you want to target on the basis of your subject matter expertise and niche.OutliningNext, you can proceed with the outlining phase.Write down some related long-tail keywords and keyword variations you are thinking of including, so that you can keep them in mind while writing.

Planning to launch a new product?But the fear of failure is holding you back, making you delay your launch further?Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch.No doubt, a new product launch can make you nervous as the big dark cloud of challenges that can hurt your product launch surrounds you.Procrastinating your product launch will do no good.Considering all the expenses incurred in introducing a new product in the market, businesses must formulate abilities that will enable them to market their new product successfully.In this blog, we will be discussing some common marketing challenges that businesses face during a new product launch along with their solutions.1.When you make it about the audience, you won’t have much difficulty in communicating your message effectively.You can begin by focusing on one main target demographic.

Fortunately, we can utilize the internal site search to disclose these gaps and help in making the most out of the existing website traffic.Here are eight excellent tips for internal site search optimization that you can take advantage of:Add it in your optimization routineOnce you are through with the internal site search basics, it’s time to add it to your optimization routine.Understanding user behavior using Google Analytics segmentGoogle Analytics segment is very useful when you want to filter a fraction of traffic by a particular behavior like “Organic Only” visitors.However, most of us are still unaware of the fact that Google has updated the “sessions” option to “users” option in its default component “Performed Site Search” recently.Although it appears to be a very slight change, it means that you might be seeing users with some sessions and purchases in their history but are still coiled in this segment because of how it is measured.You can alleviate this issue by making the “Performed Site Search” segment more targeted in just two steps.Use Google Tag Manager to reveal zero-results search queriesFinding search terms is an excellent method of knowing what your audience is currently searching for, but how will you find out the internal search queries that generated no results at all?You can create a custom Google Tag Manager tag and an event on Google Analytics to monitor these queries and discover more content gaps or product range gaps.5.

While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight.Now that businesses are looking forward to reopening after being under lockdown for over three months, people are craving for content more than ever.Here are the five SEO content types that will boost your content strategy.Written contentSo many content types in the market, yet written content remains to be the best content type as it drives the majority of search results.It is a great way to tell your brand stories and deliver your message to the audience.You can maximize the SEO value of your written content by:Understanding what Google is looking for — You need to create high-quality, unique, and original content to make it valuable from the search engine perspective.Visual ContentImages, infographics, and illustrations can feature eminently in the search engines based on the query.This is why image alt texts should be made a standard practice for all content teams.How does Google evaluate your visual content?Images can be considered the main content too.Google uses quality evaluators to find out the skills, time, and efforts that appear to have been invested in creating the image.Images that are irrelevant to the main content, grotesque images, sexually explicit photos, deceptive images that suggest celebrity support where there is none, for instance, images that do not fit the mobile screen are all the examples of image content that diminish the user experience and simultaneously their SEO value too.Some pictures are truly worth a thousand words.

However, more companies need to concentrate on the importance of Brand Continuity.Brand Continuity is what enables businesses to stay in touch with their target audience via constant marketing techniques as the audience recognizes companies through their logos, taglines, color palettes, etc.DESIGN A SUPERLATIVE BRAND LOGOYour company’s logo is a lot more than just an alluring icon with your brand name printed on it.A logo depicts your company’s values, mission, and vision.Therefore, make sure it looks attractive and unique.Moreover, you will be using this logo everywhere, starting from profile image, banner, social media posts, etc.Although your logo and social avatar do not have to be necessarily exact, it should bring out similar feelings, values, and aesthetics.You can hire a freelancer professional logo designer for logo adjustments or get it done in-house.2.

Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines.Instead, what truly matters is the intent behind that keyword and whether or not your content fulfills that intent.So let’s see how keyword research helps you in this:Conducting keyword research will give you insights on the topics that your target audience is interested in and how popular these topics are among them, presuming that you are using the correct SEO tool.By researching keywords that are receiving a high amount of search every month, you can identify and categorize your content into topics that you wish to cover.The best way to know the user intent is by entering this keyword into the search engine and see what kind of results come up.Now, if you decide to write an article on Mercury planet, using secondary keywords like Earth, Mars, or Solar System will help the search engine in ranking your article better and for that particular search intent.These keywords will be the ones you consider crucial for ranking in the SERPs because your target audience will be using these search terms probably.Review for a combination of head terms and long-tail keywords for each topicFirst, let’s make you clear on what head terms and long-tail keywords are.

Although gaining the right leads and converting them into customers might feel like backbreaking work, especially if you are just getting started.Not only this affects their income, but it also restricts their overall business growth.Of course, there are several traditional tactics that you can use to increase your sales but using these; you might have to face these three common roadblocks:These tactics have a little pushy nature, which makes it appear gimmicky.At the end of the day, who wants to make hundreds of phone calls with a negligible positive response.These traditional tactics might also end up consuming your budget because each time you implement a new tactic, you will be investing money along with your time and efforts.However, due to the rise of the Internet, small businesses have finally discovered a new path to market their products or services and that too in a non-invasive method.Look around, and you will discover that most successful small businesses utilizing digital marketing are leveraging the pull marketing strategy to draw more potential leads and increase their sales.One such example is the blogging technique.In case you are new to blogging, you must have a little idea about how it can help in increasing sales, but once you are in, you will experience how it takes care of all sales without you having to do a thing.Blogging can help you attract new audiences 24*7, interact with them, convert them into prospects, and eventually, they will end up buying from you, thus making a sale.Providing consistent, informative, interesting, and useful content to your audience that adds value in their life helps build your brand authority.Once you win their trust, they will consider you as a credible and reliable source of information.

While earning revenue is obviously vital, many businesses have now shifted their primary focus to corporate social responsibility.Corporate Social Responsibility has now become a fundamental business practice.The organizations committed to corporate social responsibility (CSR) have enriched reputation overall as it makes a bold statement about what their brand stands for in this often cynical business world.In this blog, we are going to discuss in detail about CSR and its importance for your business.What Is Corporate Social Responsibility (CSR)?Corporate Social Responsibility is a management concept where a business operates morally and sustainably and deals with its social as well as environmental impacts.These companies also have better employee engagement and remarkable customer service.Likewise, some companies have been compelled to adopt CSR, and they did so with inadequate enthusiasm, leaving many of them to contemplate things they could and should have accomplished differently.Concluding, businesses must realize the importance of CSR for their business, so let’s dive into its details.Importance Of Corporate Social Responsibility For BusinessIt is extremely important for your business to operate in a manner that illustrates social responsibility.Even though it isn’t a legal requirement, it is considered a good business practice to bear in mind social and environmental issues.The time has changed, social responsibilities and moral practices are crucial for your business’ success.In today’s world, given the circumstances, consumers love dealing with companies that address social and environmental issues.

Even if we assume that four developers are required to develop one mobile app, the average comes down to 25,000 developers.As per this data, we can figure out that the competition is pretty fierce.Considering the pace at which smartphones are upgrading almost every month, mobile app development has become a skill that only a few can master.You also need to decide whether you want to go with the cross-platform app development tool or native app development kit.3.Make sure the app meets your ideaOn average, people use less than ten apps every day and less than 30 apps every month.Test your app regularlyTesting mobile apps is no longer a new concept.In case your app is a paid one, you need to offer a free version for at least a limited time period.

In the past few years, technology has skyrocketed and still continues to advance.Although keeping up with the changing industry trends can be very exhausting, it is the only way to stay competitive.As long as you are aware of the constantly changing trends, you have the opportunity to shape your business to take advantage.Even if your business is well established in your field, you need to keep up with the industry trends to show your customer base that you are flexible and willing to take some risk.Implementing new trends gives the impression that you are eager to change to accommodate new circumstances.How to Keep Up With the Trends?Trends do not get printed in newspapers.Staying connected with these mediums will help you know what people are interested in currently.Listening/watching podcasts or videos will review whether the trend is useful or useless and if it’s worth spending the money to adjust your business.3.Use your networkTrends are new, so you aren’t expected to catch on at the first shot.

Still, as an employer, you need to step up and get personally involved with your workforce while addressing the significant health challenges the world is facing today.For businesses to operate successfully, it has become more vital now than ever to ensure the well-being of employees.Let us discuss the five ways to motivate and inspire your employees during the current crisis.Be a calm leaderA leader is always needed, but this need intensifies during times like these.For instance, a stressed-out parent might need to shift their work hours to provide better care to their child as schools are shut.Reorganize activitiesAs observed lately, not all activities that are completed smoothly at your desk in the workplace can be carried out easily at your workstation at home.Because attempting and failing to do such tasks at home, which they could effortlessly do at the office, can demoralize your employees.Therefore, it would be a wise move to put such activities at a halt during this time and assign your employees tasks that can be easily done at home with a relaxed time frame.Meanwhile, you can use this time to make your employees go through their files, clean out their desktops and emails.

Mental health at offices is an arising concern for governments as well as organizations worldwide.Every year, poor mental health alone causes loss of productivity worth more than $1 trillion globally.A significant increase has been observed in the number of reported cases of employees suffering from some common work-related illnesses which include poor mental health caused by depression, anxiety, hypertension, and high workplace stress.Despite all the global attention, this cause has been gaining, and initiatives that are being taken to raise awareness, the associated stigma with this topic is emerging as the biggest challenge for organisations.A work culture that accepts the fact that every person is liable to go through a mental health issue at some point in life can be a significant initial step in this direction.Cause and Impact of Mental Health on WorkplaceBoth work-related or personal factors can be behind an employee’s deteriorating mental health, although long-term workplace stress can be one of the major alarming causes among them.Burnouts at work caused due to continuous pressure can lead to serious mental illnesses, which can further turn into more severe complications.Extended work hours, unfeasible deadlines, dejection for taking out spare time, insufficient health policies, lack of communication, and support are the main risk factors for people going through severe stress or are vulnerable to mental health issues.Moreover, the majority of working people in India admit that they are compelled to think about work even during their days off, leading to major burnouts and stress in their daily lives.Being constantly stressed impacts the physical as well as mental well being of the individuals, which in turn results in high absenteeism and turnover, therefore negatively affecting the overall productivity of the organization.