Every year, SEO trends evolve, and Google changes its algorithm.
As the search engine giant tweaks and refines its algorithm updates, the latest SEO tools incorporate user behaviours and intent.
For this reason, even in 2021 and beyond, SEO is going to dominate the industry.So, how can your partnership with an Alberta SEO company help keep up with Google’s algorithms?Below are the top three SEO trends you can master to do just that:Voice Search and Mobile Optimization Mobile has become the king in how users collect their information online and conduct web activities.
Ever since Google made mobile-first indexing its top priority in late 2020, websites have realized the importance of mobile responsiveness.Users on the go favour smartphones, tablets, voice-activated wearable tech, and more that are portable and tiny to carry around on their person.
So, leveraging mobile optimized websites is one way to attract the target group.Likewise, people looking up the web by saying “Hey Google.….” are on the rise.
Even if you have many expert opinions on the content, it won’t rank high on Google if there is a lack of evidence.E-A-T focuses on:1.
Focusing on your website development and letting your website effectively compete with the other successful ones around must be your top priorities for the success of your business.
A well-designed website can speak for you online with thousands of visitors sending them a powerful message about your products and services.
The advantages of having a great website cannot be underestimated especially in the Covid-19 pandemic environment that has encouraged more business searches online than offline.
Here are a few tips that can help you create a great website that can stand today’s tough competition in any industry domain.Home pageEnsure that your home page is uncluttered.
When you design the website for decreasing attention spans, it is most likely that your visitors will do what you want them to do.Visual hierarchyDesigning with visual hierarchy is a top priority in designing.
If these are done meticulously and if color, contrast, and spacing is done thoughtfully, it is most likely that your visitors will be able to adequately focus on what you want to tell them.Easy to read website contentReadability of your website content refers to how easy it is for the visitors to grasp the words, sentences, and phrases your content contains.
The quality of SEO you achieve on your website is one of the most crucial aspects that can decide the success of your website.
Before choosing a firm for your SEO requirements, you must be able to ensure that it is the right pick that can help build your success story.
Here are a few questions you must first ask the SEO services Calgary before you choose one for working on your SEO mission.Their industry experienceSEO is a challenging task.
Ask the firms for how long they have been in the field so that you can bank on their experience.
The length of their experience would have given them enough opportunities to work on a number of challenging SEO projects for different kinds of websites and in this way you can be sure that they are dependable.The team of professionalsFor the success of your SEO project, it is necessary that you bank on certified SEO experts who have hands on experience in working on highly challenging SEO projects and producing good results.
Find out if the company you will hire has a knowledgeable team with a rich experience.
If you are wondering if your business needs to invest in SEO, the answer is absolutely ‘YES’ if you want to move your business towards sustainability and growth in today’s business scenario.
SEO is around us for more than a decade now and it is responsible for driving the lion’s share of the traffic received by the most successful websites.
Studies show that SEO is a crucial component of revenue generation and it is the largest driver of website traffic across different sectors.
Studies show that over fifty percent of traffic to websites happen through organic search.• Looking at the share, 83 percent of the traffic comes from search engines while about 17 percent only comes through paid search.• It is strange that most companies allocate more funds for paid search though organic search makes up the majority of searches done on the internet.• SEO can assure organic traffic that is free of any media cost.
SEO can result in a substantial ROI that is much higher than most other channels.
Content optimized for the target audience is highly preferred by the search engines.• Most tasks connected to SEO help organize and perfect your website and make it easier for the investors to transact and navigate through the site.
Hence businesses need to constantly improve their strategies in line with the changing trends.
Having a website for your business to reach out potential customers is a good idea.
Your color scheme, logo and iconography must all be used in a consistent way to ensure brand identity and reinforce your value proposition across your website.Go with clear CTAsYour CTAs (call to action) help you to motivate your customers convert.
Never explode your audience with too many colors, and graphics.
A clear and meaningful design that is easy and enjoyable at the same time will only be liked by majority of visitors.
Establishing a visual hierarchy is a great way to do this.
If your SEO efforts must bear the right results and must be relevant to the current times, you must ensure that the priorities of SEO specified by experts for 2021 are noted and implemented well in your SEO mission.Changes with regard to search enginesSEO solely depends on major search engines notably Google.
If Google brings in any changes to its modus operandi, priorities and algorithms, they will all have a wide ranging impact on SEO in 2021.
Hence is tis necessary to update our understanding of the changes that have come in with regard to search engines.Google deems page experience as an important ranking factorGoogle says it is going to consider the page experience signals to guide its ranking factor.
Page experience refers to what a visitor is likely to feel while interacting with a web page.
A number of factors can impact the page experience of visitors including safe browsing, mobile friendliness, HTTPS and several others.
Some of the important elements of page experience will include loading speed, visual stability, and interactivity.Google goes by the assumption that the page that ensures a good page experience will be more stable, secure, mobile friendly, more interactive, and will load faster.
Meaning, your prospective customers might be looking for your services right now on their mobile devices.Mobile optimization and incorporating voice search in your digital marketing and SEO strategy can help you score those leads.
Voice queries need no typing to input a query, which means users are free to attend to other tasks while they ask Google their questions.They use smartphones, tablets, home assistant devices, smart home systems, etc.
Currently, only 38% of businesses in Alberta are using mobile-optimized content.
By improving mobile SEO with voice search, you can future-proof your online marketing strategy.Page Load SpeedAround 53% of website visits stay abandoned because of slow loading pages.
As mentioned above, users on the go have multiple tasks to attend to, and they don’t wait around for your content to be displayed after 3 seconds.Using Google’s mobile speed test, you can identify the relevant issues and fix them, including:• Compressing large-sized images• Using caching to serve pages faster• Leveraging technical SEO• Modifying code to reduce the page request numbersBounce RateEven if the pages load quickly, a lack of engaging content can make the visitors lose their interest, and they can click the ‘back” button.
Ask your web designer to resize specific elements according to each device so as to ensure responsiveness and a great browsing experience.Seamless UXPeople switch between their connected devices and expect to pick up where they left off on any device.
This is a crucial mission required for business stability, growth and profits.
Nevertheless, most businesses are now focusing on online marketing.
Neglecting this segment is going to work against your favor and let your potential customers find someone else who will grab their attention.
Hence, it is time that you find a good online marketing consultant Calgary and get started with online marketing also known as digital advertising.Factors that have boosted online marketing• The world has firmly entered the digital era in 2020 owing to Covid-19 shutting down the opportunities to regular modes of business.
This transition has reminded a lot of businesses that online marketing is the only way to ensure survival in today’s scenario.• The world has realized that going digital can be more productive and cost effective for their spending on advertising and also they need to capitalize on the digital marketing trends to be relevant in the industry without being sidelined.• Digital marketing as an avenue to reach out to potential customers offers a plethora of innovative solutions that are easily accessible and are giving proven results as evident from the successes of those businesses that are taking advantage of its potentials.• SEO rules are evolving and it has now become a very important skill that every business must master.
SEO will be the deciding factor to ensure a business’s website is accessible to people searching for products and services online.
If you lack a clear idea on what is SEO all about or if you are looking forward to get started with SEO, here are the basics that will familiarize you with SEO.How people find your product or servicePeople search for information, products and services online.
When the Google search engine displays the results of the searches, it uses some parameters to prioritize the list.
Called as algorithms, your website must satisfy these criteria that Google uses to capture the top slots on the search engines.Studies show that the first five results on Google get more than 67% of all clicks.
Given this stats, every business on the earth is competing to grab the top slots on the Google Search to increase its visibility, get more traffic on its site, and land on more sales and profits.
The objective of SEO is to implement a comprehensive strategy to let your page rank among the top results on Google.White hat SEO and Black Hat SEOWhen you work with a SEO company Alberta, you need to ensure that the company is reliable, knowledgeable and adopts the techniques approved by Google to enhance your website ranking on Google.Some fraudulent companies want to allure businesses by showing them quick results and therefore follow the strategies branded as black hat SEO strategies.
These strategies try bending and breaking the rules to make your site rank high.
Finding specific keywords for your business website ensures that users looking for your services can discover you.
Ultimately, you can easily convert qualified leads into paying customers using metrics.And the goldmine to identify unique keywords in a niche is Google Search Console.
With some creativity and SERP analysis, your SEO company Alberta can find the exact targeted keywords.However, the key is to focus on long-tail keyword variations, even if they are in low volumes, because they can contribute to thousands of dollars in revenue per month.Your SEO Strategy Must Match Google Algorithm UpdatesDigital marketing and SEO tools are dynamic, and Google comes up with the latest search algorithm to suit users’ query trends.So, if you still use the old SEO strategy that worked for you in the past few years or even months, your website can fall down in the search rankings.
You should modify your SEO strategy to find the right keywords with patience and generate increased revenues.Here is one current SEO trend to prioritize if you wish to maintain or improve your Google rankings:Google’s BERT Algorithm Google’s new ML-based (machine learning) algorithm BERT (Bidirectional Encoder Representations from Transformers), also uses natural language processing (NLP.)
It enables the tool to look for intent matches when a user performs a query.Currently rolled in over 70 languages, BERT works for almost every keyword phrase in Google English.
Meaning, they have become more conversational and can interpret the intent behind a search, just like the human brain.Penalty for Content-Intent MismatchesGoogle’s BERT update emphasizes using conversational language in your website so that crawlers can understand and index a page better.
The foundation for all your digital marketing efforts, your website must ensure a great user experience to be successful and give the results you want.
In ensuring a great user experience, the first place to get started is to identify the problems and challenges your visitors can have.
Do some homework and evolve ways to make it easy, convenient and interesting for your visitors to visit your site and stay on it to learn what you have got to offer them.
These tips can help enhance your website’s user experience significantly when you will work with an accomplished and reliable web development Calgary company that has a rich experience in the web designing industry.Right use of white spaceStudies show that white space around the text and titles can help increase the attention of the users by about 20%.
At the same time, having too much white space can mean replacing some valuable information.
The right approach is therefore a perfect balance between the important information to communicate at the top and surround it with some space that can help highlight the text or image.Optimizing the page speedWaiting for the page to load can be the most frustrating experience for your visitors.
As a small business, you are most probably aware of the importance of SEO and the fact that you cannot do away without SEO while aspiring to compete with the other businesses out there.
SEO lets your website rank high in the search results so that it gains more visibility during the searches performed in relation to your products and services.
In this way, you can maximize your chances of finding more customers, increase your sales and profits.
However, when it comes to actual implementation of SEO, you must know from where and how to get started.Different approaches to managing your own SEO projectSEO is an exclusive arena.
You will need a breadth of knowledge to be successful with your SEO mission.
Beyond this, you must also be aware that the search engines like Google are changing their ranking algorithms from time to time and being aware of the changes that are happening and how to react to those changes is a big question which only an accomplished and experienced SEO expert will be able to answer.You must also know that hiring skilled and knowledgeable staff to run your SEO mission is also a solution that might not be a viable option.
Find a good Alberta SEO services and conduct a site audit to ascertain where your site stands.
Remember the keywords people use on voice search are different from those that they use on their keyboard.
FAQ section will be more useful to your website as Google wants to pull in answers for voice based queries from the FAQ section.
As a latest trend, sites are adding 30 words snippets content specifically to answer voice search.Video SEOMore users are spending time on YouTube than ever before.
Use YouTube’s auto complete feature to find some good keywords for your videos.
Google is now bringing up results that match search intent.
Meaning, your prospective customers might be looking for your services right now on their mobile devices.Mobile optimization and incorporating voice search in your digital marketing and SEO strategy can help you score those leads.
Voice queries need no typing to input a query, which means users are free to attend to other tasks while they ask Google their questions.They use smartphones, tablets, home assistant devices, smart home systems, etc.
Currently, only 38% of businesses in Alberta are using mobile-optimized content.
By improving mobile SEO with voice search, you can future-proof your online marketing strategy.Page Load SpeedAround 53% of website visits stay abandoned because of slow loading pages.
As mentioned above, users on the go have multiple tasks to attend to, and they don’t wait around for your content to be displayed after 3 seconds.Using Google’s mobile speed test, you can identify the relevant issues and fix them, including:• Compressing large-sized images• Using caching to serve pages faster• Leveraging technical SEO• Modifying code to reduce the page request numbersBounce RateEven if the pages load quickly, a lack of engaging content can make the visitors lose their interest, and they can click the ‘back” button.
Ask your web designer to resize specific elements according to each device so as to ensure responsiveness and a great browsing experience.Seamless UXPeople switch between their connected devices and expect to pick up where they left off on any device.
Every year, SEO trends evolve, and Google changes its algorithm.
As the search engine giant tweaks and refines its algorithm updates, the latest SEO tools incorporate user behaviours and intent.
For this reason, even in 2021 and beyond, SEO is going to dominate the industry.So, how can your partnership with an Alberta SEO company help keep up with Google’s algorithms?Below are the top three SEO trends you can master to do just that:Voice Search and Mobile Optimization Mobile has become the king in how users collect their information online and conduct web activities.
Ever since Google made mobile-first indexing its top priority in late 2020, websites have realized the importance of mobile responsiveness.Users on the go favour smartphones, tablets, voice-activated wearable tech, and more that are portable and tiny to carry around on their person.
So, leveraging mobile optimized websites is one way to attract the target group.Likewise, people looking up the web by saying “Hey Google.….” are on the rise.
Even if you have many expert opinions on the content, it won’t rank high on Google if there is a lack of evidence.E-A-T focuses on:1.
This is a crucial mission required for business stability, growth and profits.
Nevertheless, most businesses are now focusing on online marketing.
Neglecting this segment is going to work against your favor and let your potential customers find someone else who will grab their attention.
Hence, it is time that you find a good online marketing consultant Calgary and get started with online marketing also known as digital advertising.Factors that have boosted online marketing• The world has firmly entered the digital era in 2020 owing to Covid-19 shutting down the opportunities to regular modes of business.
This transition has reminded a lot of businesses that online marketing is the only way to ensure survival in today’s scenario.• The world has realized that going digital can be more productive and cost effective for their spending on advertising and also they need to capitalize on the digital marketing trends to be relevant in the industry without being sidelined.• Digital marketing as an avenue to reach out to potential customers offers a plethora of innovative solutions that are easily accessible and are giving proven results as evident from the successes of those businesses that are taking advantage of its potentials.• SEO rules are evolving and it has now become a very important skill that every business must master.
SEO will be the deciding factor to ensure a business’s website is accessible to people searching for products and services online.
Focusing on your website development and letting your website effectively compete with the other successful ones around must be your top priorities for the success of your business.
A well-designed website can speak for you online with thousands of visitors sending them a powerful message about your products and services.
The advantages of having a great website cannot be underestimated especially in the Covid-19 pandemic environment that has encouraged more business searches online than offline.
Here are a few tips that can help you create a great website that can stand today’s tough competition in any industry domain.Home pageEnsure that your home page is uncluttered.
When you design the website for decreasing attention spans, it is most likely that your visitors will do what you want them to do.Visual hierarchyDesigning with visual hierarchy is a top priority in designing.
If these are done meticulously and if color, contrast, and spacing is done thoughtfully, it is most likely that your visitors will be able to adequately focus on what you want to tell them.Easy to read website contentReadability of your website content refers to how easy it is for the visitors to grasp the words, sentences, and phrases your content contains.
If you lack a clear idea on what is SEO all about or if you are looking forward to get started with SEO, here are the basics that will familiarize you with SEO.How people find your product or servicePeople search for information, products and services online.
When the Google search engine displays the results of the searches, it uses some parameters to prioritize the list.
Called as algorithms, your website must satisfy these criteria that Google uses to capture the top slots on the search engines.Studies show that the first five results on Google get more than 67% of all clicks.
Given this stats, every business on the earth is competing to grab the top slots on the Google Search to increase its visibility, get more traffic on its site, and land on more sales and profits.
The objective of SEO is to implement a comprehensive strategy to let your page rank among the top results on Google.White hat SEO and Black Hat SEOWhen you work with a SEO company Alberta, you need to ensure that the company is reliable, knowledgeable and adopts the techniques approved by Google to enhance your website ranking on Google.Some fraudulent companies want to allure businesses by showing them quick results and therefore follow the strategies branded as black hat SEO strategies.
These strategies try bending and breaking the rules to make your site rank high.
The quality of SEO you achieve on your website is one of the most crucial aspects that can decide the success of your website.
Before choosing a firm for your SEO requirements, you must be able to ensure that it is the right pick that can help build your success story.
Here are a few questions you must first ask the SEO services Calgary before you choose one for working on your SEO mission.Their industry experienceSEO is a challenging task.
Ask the firms for how long they have been in the field so that you can bank on their experience.
The length of their experience would have given them enough opportunities to work on a number of challenging SEO projects for different kinds of websites and in this way you can be sure that they are dependable.The team of professionalsFor the success of your SEO project, it is necessary that you bank on certified SEO experts who have hands on experience in working on highly challenging SEO projects and producing good results.
Find out if the company you will hire has a knowledgeable team with a rich experience.
Finding specific keywords for your business website ensures that users looking for your services can discover you.
Ultimately, you can easily convert qualified leads into paying customers using metrics.And the goldmine to identify unique keywords in a niche is Google Search Console.
With some creativity and SERP analysis, your SEO company Alberta can find the exact targeted keywords.However, the key is to focus on long-tail keyword variations, even if they are in low volumes, because they can contribute to thousands of dollars in revenue per month.Your SEO Strategy Must Match Google Algorithm UpdatesDigital marketing and SEO tools are dynamic, and Google comes up with the latest search algorithm to suit users’ query trends.So, if you still use the old SEO strategy that worked for you in the past few years or even months, your website can fall down in the search rankings.
You should modify your SEO strategy to find the right keywords with patience and generate increased revenues.Here is one current SEO trend to prioritize if you wish to maintain or improve your Google rankings:Google’s BERT Algorithm Google’s new ML-based (machine learning) algorithm BERT (Bidirectional Encoder Representations from Transformers), also uses natural language processing (NLP.)
It enables the tool to look for intent matches when a user performs a query.Currently rolled in over 70 languages, BERT works for almost every keyword phrase in Google English.
Meaning, they have become more conversational and can interpret the intent behind a search, just like the human brain.Penalty for Content-Intent MismatchesGoogle’s BERT update emphasizes using conversational language in your website so that crawlers can understand and index a page better.
If you are wondering if your business needs to invest in SEO, the answer is absolutely ‘YES’ if you want to move your business towards sustainability and growth in today’s business scenario.
SEO is around us for more than a decade now and it is responsible for driving the lion’s share of the traffic received by the most successful websites.
Studies show that SEO is a crucial component of revenue generation and it is the largest driver of website traffic across different sectors.
Studies show that over fifty percent of traffic to websites happen through organic search.• Looking at the share, 83 percent of the traffic comes from search engines while about 17 percent only comes through paid search.• It is strange that most companies allocate more funds for paid search though organic search makes up the majority of searches done on the internet.• SEO can assure organic traffic that is free of any media cost.
SEO can result in a substantial ROI that is much higher than most other channels.
Content optimized for the target audience is highly preferred by the search engines.• Most tasks connected to SEO help organize and perfect your website and make it easier for the investors to transact and navigate through the site.
The foundation for all your digital marketing efforts, your website must ensure a great user experience to be successful and give the results you want.
In ensuring a great user experience, the first place to get started is to identify the problems and challenges your visitors can have.
Do some homework and evolve ways to make it easy, convenient and interesting for your visitors to visit your site and stay on it to learn what you have got to offer them.
These tips can help enhance your website’s user experience significantly when you will work with an accomplished and reliable web development Calgary company that has a rich experience in the web designing industry.Right use of white spaceStudies show that white space around the text and titles can help increase the attention of the users by about 20%.
At the same time, having too much white space can mean replacing some valuable information.
The right approach is therefore a perfect balance between the important information to communicate at the top and surround it with some space that can help highlight the text or image.Optimizing the page speedWaiting for the page to load can be the most frustrating experience for your visitors.
Hence businesses need to constantly improve their strategies in line with the changing trends.
Having a website for your business to reach out potential customers is a good idea.
Your color scheme, logo and iconography must all be used in a consistent way to ensure brand identity and reinforce your value proposition across your website.Go with clear CTAsYour CTAs (call to action) help you to motivate your customers convert.
Never explode your audience with too many colors, and graphics.
A clear and meaningful design that is easy and enjoyable at the same time will only be liked by majority of visitors.
Establishing a visual hierarchy is a great way to do this.
As a small business, you are most probably aware of the importance of SEO and the fact that you cannot do away without SEO while aspiring to compete with the other businesses out there.
SEO lets your website rank high in the search results so that it gains more visibility during the searches performed in relation to your products and services.
In this way, you can maximize your chances of finding more customers, increase your sales and profits.
However, when it comes to actual implementation of SEO, you must know from where and how to get started.Different approaches to managing your own SEO projectSEO is an exclusive arena.
You will need a breadth of knowledge to be successful with your SEO mission.
Beyond this, you must also be aware that the search engines like Google are changing their ranking algorithms from time to time and being aware of the changes that are happening and how to react to those changes is a big question which only an accomplished and experienced SEO expert will be able to answer.You must also know that hiring skilled and knowledgeable staff to run your SEO mission is also a solution that might not be a viable option.
If your SEO efforts must bear the right results and must be relevant to the current times, you must ensure that the priorities of SEO specified by experts for 2021 are noted and implemented well in your SEO mission.Changes with regard to search enginesSEO solely depends on major search engines notably Google.
If Google brings in any changes to its modus operandi, priorities and algorithms, they will all have a wide ranging impact on SEO in 2021.
Hence is tis necessary to update our understanding of the changes that have come in with regard to search engines.Google deems page experience as an important ranking factorGoogle says it is going to consider the page experience signals to guide its ranking factor.
Page experience refers to what a visitor is likely to feel while interacting with a web page.
A number of factors can impact the page experience of visitors including safe browsing, mobile friendliness, HTTPS and several others.
Some of the important elements of page experience will include loading speed, visual stability, and interactivity.Google goes by the assumption that the page that ensures a good page experience will be more stable, secure, mobile friendly, more interactive, and will load faster.
Find a good Alberta SEO services and conduct a site audit to ascertain where your site stands.
Remember the keywords people use on voice search are different from those that they use on their keyboard.
FAQ section will be more useful to your website as Google wants to pull in answers for voice based queries from the FAQ section.
As a latest trend, sites are adding 30 words snippets content specifically to answer voice search.Video SEOMore users are spending time on YouTube than ever before.
Use YouTube’s auto complete feature to find some good keywords for your videos.
Google is now bringing up results that match search intent.