Traffic from content recommendation engines has zoomed up the past couple of years.
With the pandemic happening right now and a greater number of people are consuming even more content, an advertiser would be hard-pressed not to include native advertising in his list of traffic sources.Before you jump on the first native ad network you see in Google, you have to look into your other options first.
Because you’ll never know when you’re passing up better traffic sources.
If you have a specific publisher in mind, like BBC, The New York Post, Forbes, and other popular websites, you have to find out which company they are working with in order to be able to actually have your ads published in these well-known sites.Native Ads Traffic ProvidersThese are ad networks that focus solely on native advertising.
The advantage of working with such providers is that you, as a user, know that the company is putting all its efforts into improving its technology and creating features that focus entirely on native advertising.
Their attention is not decided, so to speak.TaboolaOutbrainRevContentContent.adMGIDNativoTripleLiftNativeAdsAdNowAdBladeRunativeDianomiEngageYaJubnaSpoutableAdup-Tech - targets German-speaking regions.Plista - also focuses on German-speaking countries.Lockerdome - targets US markets only.Logly - for Japanese markets.Newsmax - targeted towards Bulgaria.popIn - targets Japan.Postquare - promotes ads in MENA.Twiago - promotes to German markets.Yengo - targets Southeast Asian countries, especially Thailand.Google AdsYahoo!
Big Data has gotten some bad press (and a bad rap) lately.
And how can you ensure these people help you meet your goals, from generating leads to driving transactions?The best native ads succeed by understanding their audience and speaking directly to individuals rather than adopting a one-size-fits-all approach.
Even if your products or services have comparable appeal in New York and Nevada, placing native ads in front of every audience demographic without assessing its relevance to those groups means you’re squandering your budget.To ensure you don’t waste your money, you have to get to know the audience you’re trying to reach.
For instance, if your business involves renting out designer prom dresses, your target audience will mainly comprise teenage girls and their moms.
This guide by Outbrain explains how to create a custom audience for new campaigns and how to retarget existing users.
In the prom dress example, you might create two profiles—a style-conscious girl in senior year at a large school, and a forty-something mom with a comfortable financial status and a teenage daughter living at home.
Want to expand your content promotion beyond Outbrain or Taboola?Looking for alternatives to Facebook and Google?While many ad networks exist; only a few are worth your time and money.
Save yourself some frustration with this short list of native ad networks to use your test budget.What is Outbrain?Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads.
You see content recommendations, aka ads, at the bottom of news stories and blog posts.
This is a popular form of native advertising.Pro's: Great for brand awareness and performance marketing, cost-effective, API available.Con's: Trial and error to find ad creative winner.List of Native Ad Networks:#1 Taboola#2 Revcontent#3 Sharethrough#4 Yahoo Gemini#5 Nativo#6 Ligatus#7 Dianomi#8 MGID#9 Spoutable#10 Content.adPromotion Worthy Content?This post should shorten your research about Outbrain & Taboola competitors.
Wondering what kind of native ads return a profit?
Check out Native Ads That Drove Millions of Dollars in Profit.Brax is a native advertising platform for bulk management, unified reporting and rule-based goal optimization across sources.
CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands.Get Your CBD Products Seen with Native AdvertisingOngoing legal ambiguities make CBD advertising challenging through normal channels.America has long had an ambiguous relationship with the cannabis plants.
Hemp has been used throughout the US for clothing and oil since the 17th Century; Congress even published a report in 2019 acknowledging its many practical uses.Yet the molecular similarities between the naturally occurring CBD and THC compounds have led to confusion and suspicion among people unfamiliar with hemp plants.
Even though CBD is legal, sections of society aren’t willing to acknowledge that the human body is packed with receptors that exist specifically to bind with CBD.You’re probably no stranger to the fact that this has led to big challenges in promoting your CBD-infused health or beauty products.Fortunately, there’s a way around these restrictions.
CBD advertising can be easily done using native advertising platforms like Taboola, Outbrain, Content.ad, and Revcontent, allowing you to promote products that wouldn’t otherwise be seen on conventional channels.Native ads are an ingenious way to position your CBD range in front of large audiences, but you have to be discreet when you structure your ads and landing pages.
If you’d like more advice on how Brax can bring multiple native ad campaigns into one place, contact us for advice on marketing your CBD brand online.
This leads to "banner blindness" and people end up either blocking or ignoring ads.
A typical internet consumer's brain reacts to native ads better than to more traditional means of online display advertising, such as banner ads.
Native ads receive more visual focusA study by Sharethrough and Nielsen brought out some fascinating insights about how native ads compare to banner ads when consumed on a mobile device.
Native ads can influence readers at a subconscious levelUnlike banner ads which appear at the top or side of a web page, native ads are displayed in a reader's feed, forcing them to engage with the content and actually consume it rather than just taking a passing glance.
Through this type of exposure, the conscious mind actively focuses on and engages with the content, making positive associations between the wording in the ad and the assets or benefits the brand is highlighting.
When a person consumes a native ad, however, they’re processing both text and images, which involves both the right side and the left side of the brain.
Advertorials are marketing hybrids created from the combination of an advertisement and an editorial.
The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.'
Basically, advertorials define adverts written in the style of an editorial.
They combine the engagement of an editorial article with the information an advertisement presents.Often disguised as magazine, newspaper, or website content, they look just like the publication's own material, when they are actually paid advertisements.
An advertorial, also known as branded content, isn't just an ad, but a carefully told story in a chosen language with the aim of triggering the response of the reader.Generally, a company pays to deliver a message about their products or brands.
The payment is usually made to a magazine, newspaper, or website in exchange for the space required to present a word about a product or brand to the target audience who reads it.When an advertorial resembles the rest of the media, it becomes easy for advertisers to use the connection already established by the media with its readers.
This is a guide on a proven process to achieve success with advertising on native ad networks.
It is based around getting each part of the ad experience journey optimized to maximize results.
Check your ad stats to see if your ads are showing on the ad network, this is impressions and your campaign is spending money which indicates ads are getting clicked.After three days, if the click thru rate (CTR) is below 0.5%+ CTR then pause the ads.Create new ads in the same campaign and monitor for impressions & clicks again.
Phase 2 - Optimize Landing Page Engagement/ConversionGoal: Get your Micro-conversion CPA break evenOnce you've gotten the ad creative CTR in acceptable territory work on your landing page engagement and conversion.
Some people jump to placements here, but I'd caution against that because a placement might perform poorly at this stage because of a poor landing page content layout or copy.If you need to keep your budget tight, then consider optimizing the landing page with a few placements that show promise.
Then open the gates wider once you have optimized.However, if you have the budget, don't restrict yet because you will get better data by not restricting.
Are you logging into Outbrain, Taboola or Revcontent to create the same ads over and over?
Once you get past $5k/month in ad spend on native it becomes a burden of work.
The interfaces were not built for pro media buyers like you.
Go into the campaign, click on sites, export the data.
Match it up with some conversion data, then filter to see what needs blocked.
Then you go into backstage again and scroll through page by page, searching to find each publisher to block.
Advertorials are marketing hybrids created from the combination of an advertisement and an editorial.
The term was coined in the 1960s in the USA from the words' advertisement' and 'editorial.'
Basically, advertorials define adverts written in the style of an editorial.
They combine the engagement of an editorial article with the information an advertisement presents.Often disguised as magazine, newspaper, or website content, they look just like the publication's own material, when they are actually paid advertisements.
An advertorial, also known as branded content, isn't just an ad, but a carefully told story in a chosen language with the aim of triggering the response of the reader.Generally, a company pays to deliver a message about their products or brands.
The payment is usually made to a magazine, newspaper, or website in exchange for the space required to present a word about a product or brand to the target audience who reads it.When an advertorial resembles the rest of the media, it becomes easy for advertisers to use the connection already established by the media with its readers.
Traffic from content recommendation engines has zoomed up the past couple of years.
With the pandemic happening right now and a greater number of people are consuming even more content, an advertiser would be hard-pressed not to include native advertising in his list of traffic sources.Before you jump on the first native ad network you see in Google, you have to look into your other options first.
Because you’ll never know when you’re passing up better traffic sources.
If you have a specific publisher in mind, like BBC, The New York Post, Forbes, and other popular websites, you have to find out which company they are working with in order to be able to actually have your ads published in these well-known sites.Native Ads Traffic ProvidersThese are ad networks that focus solely on native advertising.
The advantage of working with such providers is that you, as a user, know that the company is putting all its efforts into improving its technology and creating features that focus entirely on native advertising.
Their attention is not decided, so to speak.TaboolaOutbrainRevContentContent.adMGIDNativoTripleLiftNativeAdsAdNowAdBladeRunativeDianomiEngageYaJubnaSpoutableAdup-Tech - targets German-speaking regions.Plista - also focuses on German-speaking countries.Lockerdome - targets US markets only.Logly - for Japanese markets.Newsmax - targeted towards Bulgaria.popIn - targets Japan.Postquare - promotes ads in MENA.Twiago - promotes to German markets.Yengo - targets Southeast Asian countries, especially Thailand.Google AdsYahoo!
This is a guide on a proven process to achieve success with advertising on native ad networks.
It is based around getting each part of the ad experience journey optimized to maximize results.
Check your ad stats to see if your ads are showing on the ad network, this is impressions and your campaign is spending money which indicates ads are getting clicked.After three days, if the click thru rate (CTR) is below 0.5%+ CTR then pause the ads.Create new ads in the same campaign and monitor for impressions & clicks again.
Phase 2 - Optimize Landing Page Engagement/ConversionGoal: Get your Micro-conversion CPA break evenOnce you've gotten the ad creative CTR in acceptable territory work on your landing page engagement and conversion.
Some people jump to placements here, but I'd caution against that because a placement might perform poorly at this stage because of a poor landing page content layout or copy.If you need to keep your budget tight, then consider optimizing the landing page with a few placements that show promise.
Then open the gates wider once you have optimized.However, if you have the budget, don't restrict yet because you will get better data by not restricting.
Big Data has gotten some bad press (and a bad rap) lately.
And how can you ensure these people help you meet your goals, from generating leads to driving transactions?The best native ads succeed by understanding their audience and speaking directly to individuals rather than adopting a one-size-fits-all approach.
Even if your products or services have comparable appeal in New York and Nevada, placing native ads in front of every audience demographic without assessing its relevance to those groups means you’re squandering your budget.To ensure you don’t waste your money, you have to get to know the audience you’re trying to reach.
For instance, if your business involves renting out designer prom dresses, your target audience will mainly comprise teenage girls and their moms.
This guide by Outbrain explains how to create a custom audience for new campaigns and how to retarget existing users.
In the prom dress example, you might create two profiles—a style-conscious girl in senior year at a large school, and a forty-something mom with a comfortable financial status and a teenage daughter living at home.
Want to expand your content promotion beyond Outbrain or Taboola?Looking for alternatives to Facebook and Google?While many ad networks exist; only a few are worth your time and money.
Save yourself some frustration with this short list of native ad networks to use your test budget.What is Outbrain?Outbrain is a content discovery platform that partners with websites, known as publishers, and mobile apps to show ads.
You see content recommendations, aka ads, at the bottom of news stories and blog posts.
This is a popular form of native advertising.Pro's: Great for brand awareness and performance marketing, cost-effective, API available.Con's: Trial and error to find ad creative winner.List of Native Ad Networks:#1 Taboola#2 Revcontent#3 Sharethrough#4 Yahoo Gemini#5 Nativo#6 Ligatus#7 Dianomi#8 MGID#9 Spoutable#10 Content.adPromotion Worthy Content?This post should shorten your research about Outbrain & Taboola competitors.
Wondering what kind of native ads return a profit?
Check out Native Ads That Drove Millions of Dollars in Profit.Brax is a native advertising platform for bulk management, unified reporting and rule-based goal optimization across sources.
CBD advertising can be problematic on social media platforms, but native ads can provide an effective workaround for CBD brands.Get Your CBD Products Seen with Native AdvertisingOngoing legal ambiguities make CBD advertising challenging through normal channels.America has long had an ambiguous relationship with the cannabis plants.
Hemp has been used throughout the US for clothing and oil since the 17th Century; Congress even published a report in 2019 acknowledging its many practical uses.Yet the molecular similarities between the naturally occurring CBD and THC compounds have led to confusion and suspicion among people unfamiliar with hemp plants.
Even though CBD is legal, sections of society aren’t willing to acknowledge that the human body is packed with receptors that exist specifically to bind with CBD.You’re probably no stranger to the fact that this has led to big challenges in promoting your CBD-infused health or beauty products.Fortunately, there’s a way around these restrictions.
CBD advertising can be easily done using native advertising platforms like Taboola, Outbrain, Content.ad, and Revcontent, allowing you to promote products that wouldn’t otherwise be seen on conventional channels.Native ads are an ingenious way to position your CBD range in front of large audiences, but you have to be discreet when you structure your ads and landing pages.
If you’d like more advice on how Brax can bring multiple native ad campaigns into one place, contact us for advice on marketing your CBD brand online.
Are you logging into Outbrain, Taboola or Revcontent to create the same ads over and over?
Once you get past $5k/month in ad spend on native it becomes a burden of work.
The interfaces were not built for pro media buyers like you.
Go into the campaign, click on sites, export the data.
Match it up with some conversion data, then filter to see what needs blocked.
Then you go into backstage again and scroll through page by page, searching to find each publisher to block.
This leads to "banner blindness" and people end up either blocking or ignoring ads.
A typical internet consumer's brain reacts to native ads better than to more traditional means of online display advertising, such as banner ads.
Native ads receive more visual focusA study by Sharethrough and Nielsen brought out some fascinating insights about how native ads compare to banner ads when consumed on a mobile device.
Native ads can influence readers at a subconscious levelUnlike banner ads which appear at the top or side of a web page, native ads are displayed in a reader's feed, forcing them to engage with the content and actually consume it rather than just taking a passing glance.
Through this type of exposure, the conscious mind actively focuses on and engages with the content, making positive associations between the wording in the ad and the assets or benefits the brand is highlighting.
When a person consumes a native ad, however, they’re processing both text and images, which involves both the right side and the left side of the brain.