Our Shopify eCommerce development services drive your online business with a scalable and profitable Shopify store that is attractive for shoppersStay Updated with Oodles’ Shopify Services Setting up an eCommerce store has never been easier, faster, or scalable before.Our experts build eCommerce stores with Shopify in no time to bring your brand to life.They use Shopify's feature-rich solutions for custom eCommerce website development that include order management, product inventory, payment gateway integration, and user-friendly and responsive interface.Our Shopify eCommerce design and development services enable businesses to make the most of a Shopify store by providing custom themed Shopify websites, mobile-optimized development, and SEO-conscious coding and layouts.Grab the attention of your customers with a beautiful, fully-featured store with our Shopify eCommerce development services.Oodles’ Shopify ExpertiseWe not only focus on visual aspects but also ensure the efficiency of your website.Our certified developers build Shopify-powered websites that are user-friendly and in tune with the latest market trendsCustom Shopify Storefronts Our developers use Shopify’s custom storefront API development kit to create commerce integrations that enable customers to perform actions in any digital store, including accessing product information, creating customer orders, and checking out purchases programmatically Responsive Shopify Themes Our experts use over 70 professional and free Shopify themes that conform to different web and mobile devices and screen sizes.They go through the catalog to find the right look and feel to create a beautiful online store customized to your brand Shopify Extension Development We provide custom development and integrations of premium Shopify extensions to extend the functionality of your ecommerce storefront.
But Amazon was able to take charge of it and turn it into its unique selling point.FBA takes the burden off sellers by taking over the supply chain operations in exchange for a fee.Sellers with FBM are not liable to pay any shipping fees and hence it saves up an extra cost for products with lower profit margins.FBA can be expensive for sellers dealing with - Slow-moving goodsProducts having lower sale frequencyExclusive and luxury itemsProducts larger in size or amount Also, there are instances where FBM tends to be cheaper than FBA.There are no taxation fulfillments and considerably less paperwork hassle.COVID caused changes in the following aspects of Amazon fulfillment program- Operational changesThe differentiation between essential and non-essential items caused limited operationality for FBA.
Magento Web Development ServicesOur Magento development services fulfill all your ecommerce requirements including building a new store, migrating to the latest Magento version, and undertaking digital business transformation.We have experience in overcoming complex ecommerce challenges using Magento with a high degree of customization.Here are some key highlights - High performing Magento websites built from the ground up to fulfill your commerce requirements High performing Magento websites built from the ground up to fulfill your commerce requirements Experienced web developers who are skilled at developing Magento websitesOodles' Magento ServicesWe get your ecommerce business plans off the ground with a Magento website that converts casual visitors into serious shoppers.Magento DevelopmentWe, at Oodles Marketing, match your unique business requirements with Magento’s capabilities to develop websites that generate salesResponsive Magento ThemesWe ensure that all Magento websites we develop are responsive to ensure a seamless performance across laptop, tablet and mobile devicesMagento eCommerce DevelopmentOur developers have hands-on experience in building upselling and cross-selling features using Magento’s third party SaaS integration capabilitiesMagento Migration servicesLatest Magento 2 features include an exclusive database, Ajax cart extension, and more.We migrate your site to Magento 2 with minimal disruption from -M1 to M2Shopify to M2Bigcommerce to M2Magento Support & MaintenanceWe provide end-to-end support to upgrade and maintain your Magento store.Our team is ready to cater to your store optimization needsDedicated Magento TeamsOur Magento team has several years of experience in building a variety of e-commerce development services stores that are customized for specific business needs.Benefits of Magento eCommerce Device Friendly Design Customer Persuasion via upsells and cross-sells Simultaneous processing of bulk orders Highest optimization with Advanced SEO Customizable Security Omnichannel Experience with Marketplace Integration (with eBay, Amazon, etc.) Intelligent Search Options for Shoppers Limitless Customisation Highly Scalable and FuturisticWhy choose our Magento eCommerce Development?At Oodles, our developers tailor your online website with the best combination of features from an array of options.
The world was going through a recession.Conversely, Amazon went on to hire 100,000 personnel for order fulfillment and 75,000 for grievance redressal (Source: Amazon report, 2020).The retailer implemented over 150 process reforms for efficient operations and the welfare of the distribution team.Priority shopping for certain items, delay in supply chain operation, longer lead times, and heated competition among sellers are some of them.An Amazon seller needs to consider the following factors for their marketing strategies - Lockdown period in different nationsFBA restrictions for non-essential productsDelay in shipmentReopening of FBA for non-essentials Reasons to continue investing in Amazon PPC According to the Sellics analysis, Amazon advertising saw the following trends during the crisis - An increase in the volume of Ad revenue and Ad spend An increase in CTR (Click-Through-Rate)Advertising efficiency has improved.Brands, particularly across food items and perishables, witnessed high growth on Amazon.
But, a seller might want to reconsider this thought with the opportunities Facebook advertising has to offer.What is Facebook advertising?As described by Facebook, Facebook advertising refers to the paid ads by businesses designed in their voice to reach their target audience.Awareness includes all the objectives that might pique customer interest in a product or service.CONSIDERATION- Consideration focuses on generating leads and driving engagement.Sellers become self-reliant to run their independent ad campaigns.Gain Competitive advantageAn Amazon seller only needs to rank for the top keywords and take advantage of its inbound marketing.This way sellers get the undivided attention of a customer.Improve Customer Relations and Brand RecallAmazon sellers create several touchpoints for their products via Facebook ads.
Several industries are facing havoc in business with a fall in consumer spending.According to a Forrester 2020 report, global retail sales will continue to decline by an average of 9.6 percent.Retailers will require at least four years to recover from this loss.Brick-and-mortar retailers and restaurants are forfeiting customers as local governments have enforced quarantine measures and restricted outdoor trips.Challenges Faced by Retailers Essential and Non-essential GoodsCOVID-19 caused a distinction among products and services into essential and non-essential categories.Essentially, this distinction permitted all the activities relating to essential goods and services and prohibited all the activities which are specifically “non-essential.” Essential sectors included education, dairy products, FMCG, telecom, and agriculture.According to a financial express article,19 to 24 percent of the 75 million Indian SMEs are at the risk of insolvency or extinction due to COVID-19.High time for luxury brandsRetailers, especially luxury and custom design brand outlets, have shown a lot of resistance in adopting digital channels for business.
Amazon made this change to include all its services under an umbrella brand in September 2018.The Amazon advertising console offers the following products-Sponsored productsSponsored brandsDisplay adsVideo adsAmazon DSPCustom ad services and Amazon attributionWhat is Amazon Video Ad?Amazon displays them over its subsidiaries like IMDb and across the web as independent videos.Benefits of Amazon Video AdsAccording to a 2019 study, 75% of Amazon customers use the Amazon marketplace for discovering new products and brands (Source: CPC Strategy and Survata).Having said that, Amazon video ads bring the following benefits for a business- Out-stream video ads target the right audience.It empowers brands to provide relevant content.Amazon places out-stream video ads along with a display campaign.
Amazon has established its dominance in the retail sector by beating its competitors.Selling over Amazon has the following benefits for every seller:- An Enormous MarketSellers don’t have to go through the task of creating a new market.With visitor web traffic over 2.5 billion people, we can say that Amazon has a powerful influence over online shoppers.Retargeting and BuybackThe large customer base combined with Amazon PPC marketing solutions makes it convenient for businesses to push customers for repeat purchases without any additional marketing.Packaging and DistributionDelay in supply chain activities usually leads to unhappy customers.Amazon PPC: Amazon Marketing ServicesAmazon marketing services provide effective solutions for sellers to tackle the problem.Among those, Amazon PPC services stands as the most popular choice.Benefits of Amazon PPC-PPC Ad campaign pricing, as mentioned earlier, isn't the only unique aspect of Amazon PPC.
Online marketing services have developed significantly over the past decade with the incorporation of artificial intelligence, natural language processing, personalization, and multimedia.Visual Search | An Emerging Digital Marketing TrendVisual search marketing is a new digital marketing service approach that applies the concept of visual search engines.It can also carry out actions like suggesting local retailers and providing customer reviews.It improves search efficiency for those who don’t want to invest time looking at hundreds of search results.A higher connection means less price sensitivity for a product or service.In another study by the Report Consultant, the global visual search market is estimated to surpass $14,727m during the forecast period 2018–2023.
It achieved this by providing quality products and earning a loyal customer base.The Amazon business portal offers diverse tools and techniques to create global visibility for a business.These offerings enable a business to efficiently list a product above in the search results while also making it likely to get clicks.Pay for clicksAmazon sellers need to pay only for clicks and not impressions.It is another interesting take by Amazon with the PPC concept.A single PPC campaign has the capability of attaining around a million views within a matter of seconds.Proper tracking tools and metricsThe product reporting feature by Amazon authorizes amazon sellers to track and optimize their ad campaigns.It enables businesses to get familiar with which keywords or ad combinations can bring more revenue.Functional across all devicesAmazon’s campaign ads are device-friendly in nature.
They publicize your business to their networks mainly because they like and believe in your services.Brand advocacy is thereby contemplated as the grail of marketing and is more valuable than anything a company can buy.It increases your sales and has the power to allure purchase decisions of the people connected to your customers.To strive in the battle, it is very important to think outside the box and build a brand advocacy program.Here’s how to Build Brand Advocacy for your business:Focus on building relationshipsEstablishing a strong, personalized relationship with customers is the key element to earn advocacy and sales.A perfect brand advocacy strategy made by your digital marketing service providers includes providing a noteworthy experience and facility to the clients.You need to make sure that every query and complaints are answered promptly.
The COVID-19 pandemic has restricted citizens to their homes in every part of the world.Making the use of Amazon Listing Optimization Services, several local retail stores have connected with the eCommerce platform to take online orders.In this article, we highlight the methods Amazon sellers can use to avert the impact of COVID-19 on their business.Adapt to new strategiesIt’s been several weeks since the COVID-19 outbreak was declared a global pandemic that led to social distancing and country-wide lockdowns.With disruptions in the supply chain due to imposed lockdowns, the recent policy changes restricted the FBA inventory shipments of non-essential items.Also Read: How Amazon FBA Can Boost Your Retail BusinessThe move aims at freeing up spaces in the Amazon fulfillment centers to stockpile household staples, groceries, medical supplies, and other essential items.For sellers who are unable to handle, they can partner with a 3rd party logistics (3PL) company, shift the inventory to their warehouse, and let them fulfill the orders.However, during these trying times, it is advisable to adjust the ad expenditures due to high demand and limited supplies.
Google always tries to update its algorithm for its users to show the best results against their searched queries and it updates its algorithm several times a year.Google Algorithm Updates that has done by google recently Featured Snippets Search Results Update:Earlier Google used to show two URLs belonging to the same domain on SERP when any URL got ranked on the zero search results or called featured search snippets.But now Google has stopped this to avoid duplicacy.Google has tweeted about this that, this featured snippet duplicate URL will be called deduplication and this global update will not apply to the video featured snippets, top stories, and interesting facts.Google added in this on their Twitter handle that it won’t affect the performance result in the Google search console.Favicons for organic results:Last year Google gave a new look to the mobile search results in this Google showed favicon with the URL and google changed its listing style as well.
Its human nature to focus first on creative design than well-written content.An appealing image connects with your topic easily and can inspire them to share your content.Here are some tips for better resolution imagesFor most eCommerce websites JPEG is the best format.Never use GIFs for large imagesPNGs are the best replacement for both JPEG and GIF.By scaling down your image size you can increase page speed which is very crucial for mobile viewing.Regardless of which tools you use it's important to optimize images for technical SEO as well for user experienceInclude a concise caption to imagesCaptions like URLs can be crawled.Anyone searching for keywords associated with caption will find your page listed in search results.
Digital technologies are continuously emerging with the boom of Digital media.Here is the list of some emerging channels that can be helpful for an Internet marketing agency to target for potential customers1.All thanks to artificial intelligence (AI) and natural language processing (NLP) that empowers them.Apart from being a helping hand in customer care queries, AI-powered chatbots can be part of your marketing plan as well and help push your customers easily through your sales funnel2.Facebook Messenger provides a unique opportunity to acquire customers, nurture leads, segment audiences and deliver highly relevant targeted content.Voice searchVoice search is rapidly gaining popularity due to the wide-spread adoption of digital assistants and smartphones.
To help you stay ahead of the curve, we list down the top 5 digital marketing trends that you can’t ignore in 2020.In 2020, we will see new marketing trends along with some older ongoing trends that are still effective: Chatbots - personal assistance without the personnel; 2020 technology gives new life into chatbots, making them more convincing and popular than past years.Voice Search - as more people use digital assistants like Alexa or Siri, SEO leans further towards voice searches, with keywords based on how people talk, not type.Video marketing - publishing videos becoming easier and easier, each year seems more successful & ambitious branded videos online.Keeping those existing trends in mind, here are the new digital marketing trends for 2020.Shoppable Posts (Social Commerce) For the longest time, most of the businesses were wondering how to get their social media followers to visit their online stores.Social commerce refers to buying products directly through social media posts or ads - for that the user doesn’t need to leave the site or app.
SEO in 2020 - An Effective Guide To Climb The Google Rankings Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning.Or, in other words, the process of improving the visibility of a website in the organic results of the different Internet search engines.Without a doubt, one of the disciplines that have changed the most in recent years, given its large number of updates and improvement guidelines.And, as expected, a series of guidelines so far implemented in SEO issues come to an end, to give rise to the new trends that will accompany us in 2020.Let’s have a look at the latest trends in search engine optimization that are going to impact the rankings of an SEO management company.SEO Trends & Best Practices in 2020 to Stay On Top!Looking forward to the upcoming year, we wanted to move ahead to know what the new approach will be, and what will be the trends that revolve around the technique.So, for this, we have analyzed the very complete study carried out by the Search Engine Journal, where opinions from 58 SEO experts and professionals have been collected, talking about what the technique will bring us in this new year, and, of course, we will introduce you to your new trends1.BERT & User-Focused OptimizationThe user-centered optimization is based on analyzing the user's access points and queries, in order to align the content based on it.As an example, the Search Engine Journal study tells us about Google, and its continuous update, to optimize the user's search results based on the intention of the same; not just based on keyword matches.We explained it recently, in relation to the appearance of Bert, the new open-source neural network trained by Google with which you can process natural language more effectively, will affect the results of 1 in 10 queries in your search engine.In addition to being used in the main search, Bert will also affect the result of the featured fragments.Also Read: Google BERT Update: The biggest Change to its Search Results in YearsBert is able to understand the complete context of each sentence, which makes it extremely useful during a consultation, especially searches that change the meaning of some words such as prepositions, long queries and that are more conversational.Google exemplifies it with the search for “2019 Brazilian traveler to the USA needs a visa” (“ 2019 traveler from Brazil to the USA needs a visa” ) where the preposition “a” and its relation to the rest of the words gives the meaning to the phrase.
Pay-per-click (PPC) marketing, as the name suggests, advertisers pay every time their ad is clicked.Though it is complex, it is still undoubtedly the best and most effective form of digital marketing.Google Adwords helps you stand out from others by showing your ads on the top of the Search Engine.Whereas the bid amount affects the placement of your ads.Adjust You Campaigns by Match TypesYou need to Classify your ad using the following match type: - Exact Match - Broad Match Modifier- Broad match - Phrase Match Though you need to avoid the phrase match since broad match modifier alone will cover all the keywords that can come under phrase match.Well, if you have not adapted the exact match keyword changes yet, its time to do it now.
Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEOGoogle switches the index to Mobile First and "rewards" the websites, which is optimized for mobile use accordingly.The background of this change is based on the changed user behavior, which shows a clear tendency towards mobile search and increased access to Google via mobile devices.Only those who are mobile can compete and achieve a top-ranking position.Every Digital Marketing Service provider knows, Mobile SEO is an open secret for those who want to be found on the first page among the 10 leading search engine results.The importance of mobile websites and mobile search engine optimizationThe mobile SEO includes a complete revision and optimization of the website in the technical and optical factors.Mobile web design favors short loading times, which are an endemic indicator of the interest of the target group.The ever faster and more frequent access to the search results via smartphones and tablet PCs, the rising user expectations and the technical innovations make it clear how important a reorientation is for SEO services company.Websites with only slimmed-down mobile availability or dwindling structures with mobile access have no chance with Google and will be completely lost in future competition.Of the more than 200 search engine ranking factors, mobile SEO occupies a significant position and is a must-have for anyone who wants to increase their visibility and increase the conversion rate.Those who cannot be found on the go can already feel the effects on sales.
Google Remarketing Ads allows you to reach those visitors who have interacted with your website or app.Remarketing utilizes a special tracking code to embed on your website, that would track the behavior of your visitors and serves ads based on that shown behavior.It’s worth knowing about the options of Google remarketing before you start creating it.ALSO READ: Tips to Boost Your PPC Performance In 2020 Remarketing campaigns is categorized into these types:Remarketing Lists for Search AdsRLSA Ads is advanced targeting features of Google Ads done by Pay-Per-click Advertising Agency to customize your search ads bid & ad text for the potential customers.This is a great way to segregate campaigns for new & converted visitors using the RLSA list.Standard RemarketingStandard remarketing is the simplest remarketing feature of Google Ads to re-engage with potential customers.Through this, you can create a list of display advertisements for the specific set of users who leave your website.Dynamic RemarketingThis the future of Google Remarketing Ads which retarget users & redirect them on your website to complete where they started.
As we all know that in the year 2019 Google has made it clear that your content and links are two of the major factors that every SEO Service Provider Company should focus on.Content without the links are useless and links can’t be created without content.It simply means that in the year 2020 you need to focus on ethical link building approaches.In the current scenario, the value point is how you follow the ethical link building approach for 2020 that will impact your website in a positive manner and also maintain the brand name/image.Ethical link building approaches for 2020 1) Create Journalistic Source of InformationInterviews of experts, podcasts, testimony, quotes, and aggressive marketing tools and techniques help to improve the impact of content.It will be beneficial also for your brand image because many journalists and reporters are looking for those people or companies to contribute their piece of content.If you want to take a strong reference related to it then you can visit the HARO website and it’s used by more than 50,000 bloggers, journalists, and reporters.On HARO writers post their blog or article topics and what exactly they are looking for in terms of quote and tips.So, for what you are waiting for, Visit HARO and create a free account and get some ethical links there.Also Read: How Spammy Link Building Can Get Your Website Penalized Permanently 2) Link RepossessionIt’s also known for broken link building and it is not new in this approach for any internet marketing agency.
Have you ever noticed that if you use the right Instagram hashtags in your posts, you will see higher engagement than posts with no hashtags while doing Social Media Marketing?Why Is It So?Because hashtags - a combination of letters, numbers, and emoticons preceded by the # symbol (e.g #style, #fashion) categorize your content and make it more discoverable.Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with the same hashtag.How high up on a hashtag page your post shows up relies on:How often it’s usedHow popular on Instagram your post is ( does it already have a lot of engagement?)The higher your post appears, the better, as it will be more discoverable by people who don’t follow you already.Don’t use irrelevant hashtags Stuffing irrelevant hashtags into posts is spammy behavior.It will annoy people who follow those hashtags and they will likely choose the option “ Don’t show for this hashtag”.You will only get more engagement if you give the audience what they’re looking for, i.e quality content that speaks to their interests.2.
Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEOGoogle switches the index to Mobile First and "rewards" the websites, which is optimized for mobile use accordingly.The background of this change is based on the changed user behavior, which shows a clear tendency towards mobile search and increased access to Google via mobile devices.Only those who are mobile can compete and achieve a top-ranking position.Every Digital Marketing Service provider knows, Mobile SEO is an open secret for those who want to be found on the first page among the 10 leading search engine results.The importance of mobile websites and mobile search engine optimizationThe mobile SEO includes a complete revision and optimization of the website in the technical and optical factors.Mobile web design favors short loading times, which are an endemic indicator of the interest of the target group.The ever faster and more frequent access to the search results via smartphones and tablet PCs, the rising user expectations and the technical innovations make it clear how important a reorientation is for SEO services company.Websites with only slimmed-down mobile availability or dwindling structures with mobile access have no chance with Google and will be completely lost in future competition.Of the more than 200 search engine ranking factors, mobile SEO occupies a significant position and is a must-have for anyone who wants to increase their visibility and increase the conversion rate.READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/why-mobile-seo-is-now-more-important-than-ever/
Google has provided so many free tools that you can use to give a boost to your business, and Google my business tool is one of them, which you can use to gain competitive advantages in your locality.But just to create a profile on Google my business (GMB) is not enough.Every Internet Marketing Agency should do proper Google My Business Optimization.Let’s Discuss Google My Business optimization Points Use Keyword in Business Name:In the first point, you can start with the name of your business, Normally people just put their business name in the google my business profile, but in the addition of the brand or company name, you should put your primary keyword as well which can uplift your visibility of GMB profile.But excessive use keyword can suspend your GMB listing.You can put the keywords but appropriately.
As we all know on-page and off-page are the two main factors on which SEO (Search Engine Optimisation) runs.Today I am going to discuss TF-IDF in SEO which is a modern keyword research technique.TF-IDF stands for Term Frequency and Inverse Document Frequency.It is a text analyzing technique used by Google in the ranking factor.(for example any blog or web page).Also Read: Trending SEO Strategies that will Dominate in 2020In a survey, SEO Service Provider companies have claimed that this activity proved beneficial while doing keyword research and the content which you want to spread among your targeted audience.
E-commerce is a rapidly growing industry that continues to attract significant investments.The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2.At 14.3%, the share of online retail sales went up from 12.9% in 2017.Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy.It also highlights the importance to avoid common e-commerce marketing mistakes, whether you are a novice business or an established player.In this blog post, we have listed some common e-commerce mistakes that are avoidable.For any E-commerce or Amazon Advertising Management Services, you can reach out to us!Poor Platform SelectionE-commerce platforms play an important role in running and operating an online store.
Who has not heard about Amazon, it is one of the largest online stores.But from where does this Amazon FBA Come from?In simple terms, when you shop something from Amazon, you are actually buying from a third party company using Amazon FBA services which Stands for “fulfillment by Amazon”.You Can Reach out to us for any Amazon SEO Services.There are people who want to own or run their own business and if you are one of them, we are here to help you out!With FBA, you only need to label your product and ship it to the Amazon, which is done through Seller Central.After that, the work of Amazon Starts, they scan the received product and then those products are ready for the sale.How Does FBA Work?We will explain to you how FBA Works, in a few simple steps:You send the product you wish to sell to Amazon.Amazon checks the product, analyze it completely.It then sends the reviewed product to its warehouses.When you order that product through Amazon, it packs the product for shipment.READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/is-amazon-fba-worth-the-cost/
Pay-per-click ads, in particular, are preferred by online stores to boost sales.However, the challenge with PPC ads is to generate a high ROI with a well-formulated strategy.We have put together a list of common mistakes that Pay-Per-Click Advertising Agency can avoid to augment their online sales efforts.Not targeting all the potential customersThe number of sales an online store can generate depends on the number of visitors it can attract.In a State of Inbound study, generating traffic and leads are highlighted as the top marketing challenge faced by marketers.Image Credit: State of InboundThe widespread availability of smartphones, tablets, and desktops reflects the size of digital traffic in the market.To cover everyone with your PPC ads, it requires a robust approach to influence your target audience.
Most Amazon customers search for a product and choose those that feature in the top results.The AMS platform is gaining traction and is rapidly emerging as an effective marketing medium to promote products on Amazon.For this reason, proficiency in Amazon SEO has an impact on product visibility.The Amazon Listing optimization Services requires relevant keywords and engaging content to increase click-through ratios (CTRs) and conversion rates (CRs).The A9 algorithm on which Amazon searches work follows a two-step process to deliver results for any search query.In the first step, known as the filtration process, the algorithm filters various products based on the searched keyword.
Nowadays Amazon offers products from more than 1.7 million sellers, ships billions of products worldwide and operates 12 marketplaces across the globe.With so much competition out there, it’s becoming challenging for sellers to boost sales on Amazon.Amazon is the biggest marketplace for sellers to sell their products and for a buyer to get many options to choose among them.There are a few tips that help you to be in the market and get success for your Amazon Business.Rack up Reviews - It’s been shown time and time again that reviews/feedback has a significant impact on people’s shopping behaviors.Buyers then easily connect with that and start trusting on it.Focus on SEO - Optimize your Amazon product page.