That is up to this day the main thing account managers focus on.
That is why, after its massive success, a lot of B2B companies have followed the B2C trend of eCommerce.
Let’s take a look at some of the most common buyer frustrations and how HiveCPQ can help you eliminate these.
Incomplete or complex product information
B2B buyers continue to struggle to find product information, despite the fact that digital platforms and product configurators are supposed to make it easier for suppliers to share their product information.
This allows fast decision-making from your customers, allowing you to spend less time quoting and more time selling!
Long order processes
The ordering process for B2B has the reputation of being dreadingly long and overly complex.
While we're trying to slowly recover from the pandemic, the first thing to do is looking at the ways it has impacted us.
Quarantining, lockdowns, and travel restrictions have all driven us to use digital alternatives in a new, remote world.
Sales representatives had to find a different way of communicating their traditional sales processes: Almost 90% of sales had moved to a videoconferencing (VC)/phone/web sales model (McKinsey, 2020).
Now that a lot of the lockdowns have been lifted, it is clear that the sales business won’t be like it was before.
COVID-19 has accelerated previous trends like the consumerization of B2B, tech-enabled selling, and e-commerce.
Optimize your e-commerce platform while making sure you offer flexibility to help your customers.