Email Marketing Tools every Nonprofit Needs What do you do with the 99% of your website visitors that leave your website? With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. After covering content curation tools and fundraising ideas, I thought it was time to touch on email marketing tools that can help non-profits share content with a dedicated audience of supporters. Yes, a blog is vital to sharing stories about your organization and the passionate ambassadors you have on your team -but an e-newsletter goes one step further to keep your core audience of supporters and key donors up-to-date. Email marketing is one of the most affordable marketing tactics out there and it’s a great vehicle for personalized content marketing pieces that can establish your organization as a leader in the industry.