Digital marketing is not just here to stay but is being renewed every day, this is because the technological era in which we live is in constant movement.

According to experts in this area, such as Web Agency Torino, in order to have a successful business you need to be at the forefront of digital marketing strategies, no doubt this will help you be the king of a brand name in your market niche.The first step is to know the current state of your business, evaluate how strong your digital marketing strategies are and if you need to make any changes or incorporate any tools, we want to share 6 of the main digital marketing trends in 2020.

Are you ready?Let’s begin!Instagram ShoppingInstagram is undoubtedly one of the favorite social networks.

For some time now, it has an important platform where brands offer their products and services.

The novelty is that now users can make the purchase directly on the network.Viraljacking contentIf your goal is to be a true king of a brand name, you should start using this new way of generating content now, which consists of searching for viral content on social networks and then adapting it to your brand's particular approach.VideocastAdvertising with Videocast is very simple; it consists of making a radio program and recording a video of everything that happens, this produces closeness and connection between the audience and your brand.Audience segmentationThis 2020 you can make ads on Google ADS directly, focused on the market niche that your company is interested in.

Keywords can be combined with demographic parameters for targeting, creating highly relevant ads.Advertising on Tik TokTik tok is a really new social network that has had an amazing success; in a very short time it reached 100 million users worldwide.