If you have an ecommerce website, then you need to understand the concept of PPC and how you can generate maximum revenue by setting your advertising budget.let us read on to know how to set up a PPC ad for your Website:1.Designing a well-curated landing page can prove to beneficial for the better working of your e-commerce ad.When you have planned a budget for your Google Adwords, your Ad will directly take your potential customers to the landing pages.Hire a professional PPC expert to plan your Website’s landing pagein order to make the maximum profits.Keep in mind to work on your campaign budget optimization for good ROI.2.You might observe that during most of the holidays and weekends, these pages are the most visited.Your buyers want the ideal sales pitch every time they visit the product page, so put a bit of effort into that.Good product photography is also very critical, making sure your product images are effortless, clean, and well designed.It can be beneficial to add a promotional video, which not only improves the chances of sales but also adds interest.Your budget google ads have to be firm and well planned for perfect satisfaction.3.Use Of A Proper CartThere are primarily three types of shopping carts that you can try out if you’re not in those carts already.These are shop, woo trade, and big business.It also has a support team to support you when you need assistance.And make sure you try out one of those bikes if you don’t have them already.4.Dynamic CampaignsA dynamic campaign feature is a new choice for the operation of multiple campaigns.
With a bit of research and using some simple hacks, you can increase it quickly.All you need to do is keep track of page speed, bounce rate, and the sources you are getting traffic.These hacks will not hamper your online advertising budget.However, they will help you earn more revenue in the same amount of investment.Track Your Speed Or Just Plan To Shut Your WebsiteWe don’t want to be harsh, but if your budget Google Ads account doesn’t track conversions correctly, you won’t be able to optimize anything until you get it right.It seems to be comfortable enough, but there is no setup for 42.3 percent of google ads accounts.To succeed, you will have to stay away from low budgeting advertising.Alternatively, you mostly throw away money.Only click “Predefined Time Reports” and either “Date” or “Geographic.”For a summary of the date, choose “Day-of-week” or”Hour-of-the-day “for a chart icon on the upper right corner of Google Ads.Try to run both reports to see if it’s worth disabling your entire day (or days) or if it’s harder to disable your advertisements for several blocks in the afternoon.Do not run blindly behind the enormous advertising budgets and work as per your choices with these hacks.Often B2B marketers find that the majority of their sales are obtained during the week.Yet over the weekends, they still spend money.See all it is a good google AdWord budget and proper research to let you enjoy earning without any hassles.Be Creative And Use Negative KeywordsThese are hacks, so you need to be open to anything that comes your way.At the campaign level or ad, community-level negative keywords may get applied.You incorporate them like every other keyword, but with a negative symbol opposite the keyword.Remember which negative keywords you carefully choose, then add them.
PPC advertising helps create brand authority, generate quality leads, and boost sales but only when you hire a Google Adwords expert.According to Google Economic Impact Report, businesses that use Google Ads earn an average $2 in revenues for every $1 spent.As such, it becomes more important than ever to hire an Adwords expert who can help generate maximum ROI for your ad investment.However, the biggest challenge here is choosing the right Adwords agency.Do they have the expertise to deliver impressive results for your business?What are the proven PPC strategies they use to get quality leads?
An eye-catching website can drive more traffic but will fail to boost your ROI unless it is intelligently optimized for higher conversions.Getting website traffic certainly is the cornerstone of digital marketing success but it is more crucial to converting this traffic into quality leads and higher sales.Experts suggest a combination of organic techniques and professional Pay per Click services to deliver optimal results.In this article, we will discuss ten effective ways to achieve Conversion Rate Optimisation (CRO).This can be in the form of anything that enables you to achieve desired outcomes –Filling out the contact formSigning up for a newsletterBuying a productDownloading a free e-bookHiring a serviceConversion Rate Optimisation is the process where you practice proven methodologies and techniques to increase the percentage of traffic that completes the desired website goal.Effective conversion rate optimization can help you make the most out of the clicks you generate, ensuring these clicks pay for themselves.10 Most Valuable Tips to Increase Your Conversion RateOutlined below are ten proven ways to boost your conversion rate in a fast and effective way: #1: Have a Clear and Evoking Business Value PropositionDoes your business have a unique value proposition?
Getting your dental practice listed in local directories and yellow pages no longer work in bringing new patients.Adopting these 9 proven dental PPC marketing ideas can help reboot your marketing efforts, driving qualified leads and better conversions.It helps create a positive first impression when someone clicks your PPC ad and gets directed to your website or landing page.It is their experience or journey through your website that plays a pivotal role in converting PPC clicks to conversions.Create Local Awareness with Dental PPC Ads When it comes to spreading the word for your dental practice, it is important to be “specific” about who you target.Most likely, you will only want to target audiences that are located at proximity to your dental practice, say within a 50-mile radius.So if your dental clinic is in California and your marketing strategies are targeting someone in Houston, it will not do any good to your business.Therefore, local targeting with dental PPC management service is a great way to market your practice and generate relevant leads who have the likelihood to convert.Local PPC ads can be useful in sharing important details about your business, like hours of operation, address, distance with a “Get directions” link, and a CTA with a call button to book appointments instantly.3.
A seller chooses a powerful marketplace like Amazon to sell products.You can use the tool to edit keywords automatically, delve deep into the search terms to find the top-performing keywords, and instantly change your bids.The monthly price ranges from $47 for Amazon users with 1-5 SKUs to $247 for those with more than 52 SKUs.Automate keyword selection and bidding and reduce the overall time spent on ads management.Also, it provides a precise picture of your overall PPC spending by tallying the sales and ad spend.For instance, the tool allows time trends tracking to pause PPC campaigns during times when your targeted buyers don’t show up.
Hire Amazon PPC agency for effective ad management that can help boost visibility, drive quality leads, and increase your sales.This makes it a vital platform for all types of ecommerce businesses.The advertising goal that you set at the time of creating the campaign will help optimize all related metrics.#2: Ongoing Product Listing Audit An inexperienced Amazon PPC firm will set up an ad campaign and forget about it.They will perform ongoing product ad audit that includes optimizing and tweaking the product title, images, description, targeted keywords, reviews and ratings.With this proactive approach, you can boost your ad rankings in Amazon search results.Most importantly, it will make it simpler and convenient for your potential customers to find your products amid the clutter in Amazon.
Pay-per-click advertising is definitely the best marketing investment for small businesses.Not only are the Adwords CPC relatively cheaper cost-per-click than other marketing ventures, they also target audience when they are exactly looking for your product.Before getting started on Adwords for website, it is imperative to get familiar with the statistics that makes it totally worth the effort.So, why would you choose Adwords certified partner?That’s because you would reach the targeted people looking for your product exactly when it is the right time.Statistics reveal:Adwords and PPC results fetch 65% of clicks starting with buying keywords, whereas organic results receive only 35% (Source: Craig McConnell)On every $1 spent in AdWords, businesses make $2 (Source: Wordstream)Display advertising is a proven method of increasing website traffic by up to 300% (Source: Visually)PPC Advertising – What is it exactly?Adword PPC is a classical marketing module where advertisers create relevant ads and pay pre-arranged fees each time it is clicked on.The ads display within search engine results or in various were across multiple social media platforms.Adword marketing is the perfect way to pay for every visit to the website or the landing page and compliment organic visits.The most common forms of Adword management are through the leading search engines like Google AdWords, Bing Ads, and social media ads published on Facebook, Twitter, Pinterest, and LinkedIn.The scope of PPC Advertising for Small BusinessesBoth small and medium-sized businesses struggle to develop a compelling and successful advertising strategy.For instance, a small company with no more than 100 employees, or even less, may be skeptical about competing with the huge advertising resources of global conglomerates.In such events, is marketing and advertising even possible for smaller businesses?Yes, it is.Even medium and small businesses can enjoy incredible benefits from the scope of search engine optimization and marketing, also called PPC advertising.PPC advertising is an incredible strategy for small businesses because it is incredibly focused on the advertising structure.Unlike conventional modes of advertising like print media, radio, or television, PPC ad campaigns are tailored to fit the small budget.In addition, the payout structure ensures only cream traffic and relevant customers see your ads.Relevant targeting and high level of personalization is the key to success.PPC adword campaigns also target customers right at the tail end of the purchase cycle.Advertisers can optimize their ad spends specifically targeting relevant keywords related towards the purchase cycle end.How does PPC Advertising Work?Different businesses aligned with various industries have their own fine points defining the details of their business goals.Choosing the medium of advertisement – social media or search engine or a combination of the two – determines the campaign’s success.Small businesses can get started by outlining the process of PPC advertising.However, in order to get into an ongoing marketing campaign that promises results, it is crucial to have adequate knowledge and professional assistance from the best PPC management firm.The fundamental step is to design a Ad campaign strategy by answering the following questionsWhat is the objective?What are the keywords?How many advertisements to display?What is the budget?Once the campaign strategy is ready, create the text/image/video ad and publish it to the search engine advertising account.Wait for approval and check the dashboard frequently to track the progress and make necessary changes to the campaign.However, you need not worry about the best results when you have hired top PPC agencies to look into your marketing tactics.Types of Small Businesses that Benefit from Pay-Per-Click AdvertisingVirtually, all small businesses benefit from the PPC marketing strategy to build the web presence.The only trick is to identify specific and targeted keywords, understand the target audience base, and develop a compelling PPC strategy to drive the right kind of leads.Noted below are certain characteristics of small businesses that lead to better PPC results:Better Customer Lifetime Value: Some small businesses like educational programs, utility providers, subscription services, and even doctors can establish a higher budget for PPC because each conversion potentially yields higher lifetime value for one new customer.Niche Specific Products: A perfect small business PPC campaign is that of small businesses selling services or products that are not locally available.People often depend on internet search results to locate rare or unusual products.Higher Profit Margins: If the product you are advertising has a high-profit margin, your business Ad campaign may opt for PPC.For instance, businesses like big-ticket items, home renovations, vehicles, or lawsuits.If any of these business characteristics are similar to your small business, start your pay-per-click advertising campaign immediately.Which PPC Social Media Advertising Platforms have a better scope?Even though Facebook advertising is popular for social media PPC campaigns, you have plenty of other options.
Marketing efforts are not free, especially when you’re implementing PPC (Pay Per Click).These agencies help clients manage their PPC Ad campaign management more efficiently.They provide customers with all the pay-per-click marketing tools so that they can reach their goals through full-range PPC services.What results can you get with a PPC agency?You pay less to maintain click volume: some companies offer a $1,000 plan for an accurate PPC service from the best PPC marketing agency.Most agencies offer a monthly plan.They enable you to reduce CPC and boost impression at the same time.You can cut down your CPC even at a 25% rate.These agencies optimize ad text as well.(i) Bonuses you can get with a PPC agencyBest Adword agencies allow managing several ad campaigns without complication.Mostly, they offer you a single interface to perform the operations.They convert pay-per-click tasks into automated actions, improving PPC management that way.Furthermore, it is necessary to combine several elements to reach all pay-per-click goals.Some of them are:Google AdWordsDedicated Account ManagerLanding Page OptimizationAccount review and goal settingMonthly calls and reportingKeyword researchGoogle search and Display networksConversion trackingAccount structureTransparencyText Ad optimizationCampaign level reportingGeo- targetingWhat makes a PPC agency better than others?Some companies don’t create the right for pay-per-click marketers; they also live and “eat” this marketing strategy.The best PPC companies are continuously researching the current best PPC applications to deliver the best services.What tells you that a PPC agency is actually good?The best PPC agencies incorporate Quality Score technology to improve the process.
Pay-Per-Click (PPC) advertising is an effective digital marketing strategy that can help increase ROI for eCommerce businesses.Unlike Search Engine Optimisation or Content Marketing, eCommerce PPC delivers instant and measurable results.However, the most popular and fast-growing PPC advertising platforms are Google Shopping Ads, Amazon PPC Advertising, and white label Facebook Ads.That means you should consider investing a little bit in all major PPC networks to minimize risks, drive diversified traffic, and improve your ROI.A single mistake or inability to keep the feeds up-to-date can send you a warning.This will provide the flexibility to categorize the feeds further by offering key attributes like seasonality, sale price, profit margins, best sellers, promotional items, etc.
By collaborating with a white label PPC agency, you can broaden your service scope, get new clients, and grow your business.They continuously update their skills and improve methodologies to deliver outstanding PPC advertising results for your clients.Outsourcing PPC services white label is ideal for your business if you: Are unable to serve too many clients or PPC campaignsLack of expertise in Google AdwordsWant to cut costs while expanding your services and reach 9 Reasons Why You Should Partner with a White Label PPC Agency Amid cut-throat competition in the digital arena, hiring PPC white label services can be a smart business move.Choosing to be a PPC white label reseller can help cut down your costs significantly.Additionally, they also offer flexible engagement models and competitive pricing.The white label PPC management company maintains utmost privacy and your clients’ PPC accounts are wholly managed under your brand.
As white label digital marketing experts, we have come across this question dozens of times: “White label Facebook advertising or Google Ads – which is better to generate more ROI?Both Facebook and Google are fantastic advertising networks that deliver great PPC results.But in recent times, the battle has become tougher.The platform offers a perfect mix of high engagement level and comparatively lower costs.At the same time, Google Ads now provides better targeting with more options to innovate, engage, and drive quality leads.Audience TargetingDespite being a giant market shareholder in the world of paid advertising, Google’s targeting options are limited.
Whether you are looking for scaling up or trying to cover up your lost sales, these strategies will help you build a strong agency in the long run.If the existing client has a good relationship with you over the years, it can help you in getting more referrals for your business, which have high chances to close.Moreover, there is no cost involved in getting referrals for your agency, unless and until any reward or cashback is announced for every referral.Even small PPC agencies have seen tremendous results through outreach campaigns.Most of the clients respond to outreach campaigns if they find the price quoted is very reasonable.Moreover, outreach is proven to work because clients have a lot of agencies pinging them on a daily basis, and they have a lot of options to pick the best PPC agency that quotes less price.
Around 45% of small businesses are already investing in PPC to grow their operations and increase ROI.The concept of white label PPC management is you hire a third-party agency for reliable PPC services.White label PPC is right for your agency if you:do not provide pay-per-click advertising as a part of your service portfolio lack expertise and knowledge in PPC management are unable to service all your clients with effective PPC services When you outsource to a white label PPC management company, they do the grunt work and you reap the profits.This way, you can cut down your overhead costs significantly while still provide high-quality PPC results to your clients.Your clients’ PPC campaigns will be managed by experts.Grow your agency and get more clients by serving high-quality, ROI-driven PPC services on their plates v. By outsourcing, you do not need to recruit a full-time in-house team and continue paying them fully even when there is no campaign in hand.
PPC outsourcing to an expert can help you spend valuable time in improving core business areas, while your marketing results are well taken care of.There are primarily two reasons why ecommerce stores outsource PPC: First, they do not have the time to manage PPC advertising campaigns.To grow their ecommerce store and thrive in the cut-throat competition, they must work on their business Second, they are not likely to have the required knowledge, skills and resources to manage ecommerce PPC and achieve great results Discussed here are 10 benefits of taking PPC off your plate and outsource it to a specialist.Having specialized knowledge and skillfulness in ecommerce PPC, their core objective is to make your products rank on the top of the search engine result pages.With an outsourcing PPC agency, your pay-per-click ad campaigns will get ongoing expert attention and support.3) Get the ‘Advantage’ over Hiring a Full-time PPC Expert Many ecommerce stores may consider hiring an in-house PPC expert on a full-time basis to have complete control of the campaigns and track performance regularly.However, there is a huge cost associated with hiring a full-time specialist as against paid search outsourcing.An experienced PPC consultant will hail a high salary and other perks, month on month.Additionally, there is a huge cost involved in talent acquisition, recruiting, and training.Even when there are no live PPC campaigns, your business has to continue paying the expert for actually doing nothing.This isn’t the case when you outsource PPC services.
Google Shopping Ads is a powerful digital marketing tool that helps drive audiences that convert.Google Shopping Ads management allows eCommerce businesses and online retailers to captivatingly promote their products to the right people at the right time, boosting conversions.Whenever a person searches for a related product on Google, your ad will appear at the top of the search results, helping you capture instant attention.Here are some quick reasons why you should consider Google Shopping management: Google Shopping Ads are highly “visual” and invaluable in driving qualified leads for your business.Each ad is displayed with an attention-grabbing image, a compelling product title, the price, the retailer’s name, and often reviews or shipping costs.With expert Google Shopping ad management, you can rank your product listings at the top of the Search Engine Result Pages (SERPs).In fact, shopping ads are displayed above Google Search Ads and organic results, giving your products more visibility and mileage.Google Adwords Shopping campaigns are visually attractive will get you a premium spot in the SERPs.For instance, you can create an ad group for your best-selling products, setting them apart from the rest of the inventory.This allows you to efficiently bid higher for clicks on your bestsellers than other products with low-profit margins.But here you cannot bid on keywords like in Google Ads.Here are few ideas for Google Shopping campaign management based on ad groups: Ad groups by brand name: This approach is suitable if you are an ecommerce store handling products of different brands.Suppose, you are an online cosmetics and makeup store having different brands of lipsticks like Lakme, Mac, Estee Lauder, etc.You can create separate ad groups for each brand.This will make it easier for you to set bids depending on the customer’s interest and likelihood to purchase.Ad groups by product themes: Your Google Shopping management agency can also create ad groups based on product themes or categories that define their brands.For instance, if you sell snacks, desserts and beverages on your website, you can group all products together belonging to one category – say salted peanuts, potato chips, rice crackers, nachos, sandwiches, etc.
Did you know that even if you do not have any knowledge or expertise in PPC, you can still offer excellent results to your clients and make money from it?Let’s get is straight: Just because you are a digital marketing agency does not mean you have to be excellent in PPC advertising or spend time delivering results for your clients.You can outsource comprehensive white label PPC services to a third-party or simply get expertise for dedicated solutions like PPC consultancy, reporting, etc.A digital marketing company, for instance, can outsource PPC white label services to a reputable agency, sell PPC and get the campaigns managed with reporting under their brand.Here’s why you should consider white label PPC outsourcing: Gain a Competitive Advantage: The competition is getting tougher in the digital space today.You can easily add more services and gain new clients.Increased ROI: White label PPC management brings a new stream of revenues for your digital marketing company.As your business grows, you get a higher ROI.How White Label PPC Works to Generate Leads in 7 Days?When you take the white-label approach for PPC advertising solution, top-level companies guarantee lead generation in just 7 days.
With COVID-19 becoming a global pandemic today, self-isolation, social distancing and work-from-home have become the new normal.There has been a paradigm shift in consumer behaviour, affecting demand and supply.The COVID-19 effect on business has been radical, with many companies and start-ups being forced to shut down indefinitely.Those who have managed to stay operational amidst the crisis are facing significant uncertainty.For such companies, there are two options to address the effects of lockdown on businesses:Adapt, survive and grow by rethinking their PPC servicesRemain stagnant amidst these uncertain waters with lack of innovation and farsightednessUnfortunately, many companies are embracing the latter option, particularly when it comes to PPC Adword.For example, recent studies report that Google and Facebook are at the brink of losing over $44 billion in ad revenues in 2020 due to COVID-19 impact on digital economy.Businesses affected by coronavirus fail to understand that putting a halt to their PPC ad budget isn’t going to help anymore.In fact, adjusting their strategies or hiring the best PPC services is an effective survival strategy that can help businesses come out of the crisis in good shape.The pandemic is a crucial time to refocus on strengthening your marketing strategies, making your brand or business most relevant to the current crisis.#1: Review Your Business Value Proposition & Messaging COVID 19 impact on business in India has virtually changed the PPC landscape overnight.And why just India!The impact of COVID 19 on USA and other countries has been devastating, with a majority of businesses shutting down.In this scenario, advertisers need to be innovative, agile and patient to achieve results in this fast-changing environment.Start with optimising your brand value proposition and PPC ad messaging.Think how can be your product or service considered an “essential” or a priority amidst COVID 19 impact on India or other countries.The primary trends to consider for optimising your PPC value proposition and messaging include: Medical and essential servicesSocial distancingWork from homeEntertainment/ on-demand streaming/ communicationHomeschoolingSelf-care and beauty at home You are lucky if your product or service fits into one of these trends.Provide webinars and workshops or try selling your products online.Your Google Ad expert will likewise optimise your PPC campaigns to be in line with the current scenario.
Plus, the competition is also less on Amazon.In this blog, we will discuss how to set up an Amazon PPC management campaign and key steps to make it a success.On the home page, click the “Advertising” menu on the top panel and choose “Campaign Manager.”Source: Salesbacker Step 2: On the “Campaign Manager,” you will have to “Set up your campaign budget and duration.” There is no rocket science here.What if you get busy with another PPC campaign and your advertising dollars continue draining out through this without generating desired results!Before you select a targeting type, you should know the differences between “Automatic Targeting” and “Manual Targeting.” The below infographic will help make a wise choice here:Source: Single Grain Consult your Amazon PPC agency that can best guide you to choose the right targeting option.This aids in better keyword optimization and higher clicks.
Paid search outsourcing is the best investment you can make today and beyond.It enables you to leverage one of the most effective digital marketing platforms – PPC advertising – to generate immediate and measurable results.Pay-per-click advertising is not just cheaper than other marketing channels but also helps you reach your target audience when and where they are most likely to make a purchase.According to a study, Google Ads PPC advertising garners 65% of total clicks, while organic search results get only 35% (Source: Craig McConnel).Another report by Google states that businesses generate an average income of $2 for every $1 that they spend in Google Ads (Source: Google).These statistics indicate why it is all the more important to outsource PPC to an expert.While you might consider DIY paid search advertising, but only a specialist has everything it needs to create a killer PPC campaign that works.Discussed here are the top reasons why you should consider hiring an outsource PPC agency.Best Reasons for PPC Outsourcing India For many businesses, pay-per-click advertising is like another job on their extensive to-do list.Many others try putting their “limited” knowledge into practice to run PPC campaigns.However, PPC outsourcing will help you capitalize on numerous lucrative opportunities this platform offers.Here’s why you should outsource PPC to India.Managing the Campaign Internally Only the big and privileged can afford to hire and maintain in-house PPC experts in the long run.However, considering the huge investment involved in recruiting, onboarding, training, and retaining a full-time team, the cost often exceeds that of outsourcing to the PPC agency.Therefore, many SMBs would consider hiring an outsourcing partner, offering more flexibility, than having a dedicated PPC team in-house.Professional PPC outsourcing services scale with your business, allowing you to invest only when you require running paid search campaigns.Generally, there are no long-term contracts or obligations, which further help you save more than paying month-on-month salary and perks to your full-time PPC experts.