In this sense, it is important to recognize Ecommerce trends and how to apply them to generate better results.The pandemic caused by the so-called coronavirus has accelerated the adoption of ecommerces by up to two years, as this Forbes article outlines.This shows us that more and more businesses will become an online sales platform, much earlier than expected.Now, Ecommerce trends refer to those elements that, at the moment, have already been incorporated into the business and that can be the differentiators that any online store could put into practice.That is why in this content we have compiled the 5 main Ecommerce trends that are available so that, added to a solid Digital Marketing strategy , you can take your business to the next level of authority, expansion and sales.The Ecommerce trends that we will present below are the alternatives that can be added to e-commerce efforts so that better and more efficient ways to reach your audience , delight them and, of course, satisfy them are found .Read on and find out what they are!1.
Interactive virtual storesWithin the digital spectrum, more specifically within Content Marketing, there is a type of material that generates more engagement in the public than any other, and that is interactive content .These materials give the user the possibility to actively participate in the content and gradually discover the relevant information.
In this sense, interactive virtual stores are one of the trends in electronic commerce because it allows the potential customer to have a real and tangible exchange of actions and responses .The virtual reality has allowed companies to create interactive experiences with users, for example in rotating fashion and sport.An example of these are virtual changing rooms , which through the use of VR (Virtual Reality) allow people to know how they would look with clothes from the catalog without the need to go to the physical store.This is the case of Nike, one of the most important global brands, which has incorporated this technology in its online store so that users have the possibility of “trying on” shoes without leaving the house.The application through which the interactive experience could be accessed is called Wanna Kicks .Also, the calculators are other differentiating element that could add to ecommerce.
Your role may be to provide potential customers with options based on their budget.Imagine this: inside the calculator in the ecommerce you ask the user “how much are you willing to invest in a complete sports training kit?”.Depending on the response, your store may offer different options , with cheaper or more expensive materials, to increase the chances of conversion .If you want to know more about interactive content and how it can fit in with your virtual store’s growth objectives, download our complete ebook on the subject and explore its possibilities !2.
Voice searchMore and more people have a virtual assistant in their homes, such as Google Assistant or Alexa.
In fact, by 2025, 75% of households are expected to have it in the United States, according to Loop Ventures .With this comes the great opportunity for ecommerce to work with these technologies, for example, to appear within the results of this type of search .For example, it is possible that users order a pizza by voice and these assistants make their order directly to the stores, which represents a business opportunity for those who manage to position themselves within this technology.Everything indicates that Voice Commerce , as it is known, will be one of the most interesting models to attract and retain customers .3.